Brand Concept

Bee & Alpaca are a sustainable womenswear fashion brand based in the UK, selling womens products from pleated skirts to hair scrunchies.

They focus on hand-picking the best fabrics and imaging creative ways to bring them back to life, creating smaller batches and less waste.

They believe that sustainability starts with all of us, and that is why they have started to work towards eliminating waste in the fashion industry by saving as much material from landfill as possible.

Bee & Alpaca aim to prove that we can do better; whether that is by reducing impact at each stage of our garments’ lifecycle or encouraging our customers to choose well and buy less.

My Aims For Bee & Alpaca

My overall aim for Bee & Alpaca is to launch them as a more ‘known’ brand in the fashion world. By proposing a new clothing collection, it will branch out their customer demographic and meet their current consumer’s wants and needs.

Upcycled Materials

Unique Creative Journey

Considered Design

Trusted Suppliers

Visual Identity

Brand Logo

Primary Colour Palette

Primary Brand Font

Source Sans Pro

Bee & Alpaca x Website

Easy to navigate

Consistent designs

Showcases sustainable, stylish garments

Bee & Alpaca’s website, much like their Instagram, is nice and simple with lots of white space. This is important, as it gives the products room to breathe which makes it visually pleasing for a consumer. It is also extremely easy to navigate, and there is minimal text allowing a customer to browse with ease without getting distracted with text.

Bee & Alpaca x Instagram

1, 816 followers (low engagement)

Average interaction per post: Around 35 likes and 3 comments

Around 3 posts per week

Bee & Alpaca’s Instagram is their main social media platform that they promote their brand on, in order to reach their main target demographic of young women. Their layout is extremely minimalistic and simple, keeping with the theme and tone of voice of their brand. They use lots of neutral colours such as beige and brown, which is very aesthetically pleasing for the eye. They have story highlights displayed on their page, which are all very clear and you can view ones that you have maybe missed in the past.

Brand Identity Prism

Picture Of Sender

Physique

Colourful, sustainable & stylish women’s wear, longlasting clothing

Relationship

Accessible, sustainability meets fashion, sharing sustainable clothing