The 4 P’s

• Bee & Alpaca sell various clothing garments and accessories, such as sweatshirts, skirts, blouses, t-shirts, scrunchies etc

• They have sizes XS - XL in most items, which cater to a variety of consumers

• There are different colours available in some products, such as tops

• All of their garments are wanted by customer’s and are in popular designs and colours

Product Price Place Promotion

• Bee & Alpaca are a more affordable sustainable clothing brand, compared to some others. Their lowest priced product retails at £8.00, a hair-band, and their highest priced items sell at £40.00, which are either sweatshirts or hoodies.

• Sustainable products always have to be priced slightly higher than mass produced items, as they have more going into them when being made. A sustainably and ethically conscious consumer will always be willing to pay slightly more, in order to help the world

• Bee & Alpaca is an online only store, and I think their target market would mainly shop online which is beneficial to the brand

• However, to bring in a new demographic of customer’s, it would be appropriate to have a physical in-store shop. Even if they just had one store based in the UK, possibly somewhere along Oxford Street, it would really branch out their consumers and massively boost their sales

• Bee & Alpaca could do a lot more in terms of promoting their brand. Although they have Instagram, which is the best way of promoting anything, it would be beneficial to them to branch out their promotion techniques

• For example, as their consumer base is younger people, the social media platform TikTok is very popular with them and it could be a really efficient way to promote the brand

• Some of their competitors use more social media platforms, so in order to be at the top they need to keep up