Competitor’s S.W.O.T- Pangaia Strengths Weaknesses

One of Bee & Alpaca’s brand competitors are Pangaia. Pangaia are another brand with sustainability at their heart, and aim to have an ‘earth-positive’ impact on the world. Their main seller is casual-wear, such as sweatshirts, tracksuits, t-shirts and jackets. This is similar to Bee & Alpaca, who also sell casual clothing. However, they additionally sell day to day clothing and going out wear, such as nice tops, trousers etc.

The main obvious difference between Bee & Alpaca and Pangaia is their selling prices. Bee & Alpaca are a much more affordable brand, for example, they’re selling a sweatshirt for £30, whereas one on Pangaia could be anything from £100, even though they both have sustainable garments.

• Sustainability- It is at the heart of their brand and is their main selling point. More and more consumers are becoming more sustainably and ethically aware today

• They sell good-quality casual wear in various bright and neutral colours so consumers have a lot of options

• Pricing- Pangaia are a fairly expensive brand, with most of their garments being over £100. This doesn’t fit every customers financial wants and needs

• Design- I think it would be interesting to make a graphic design collection, as their current garment’s designs are quite plain and simple

Threats Opportunities

• To work with celebrities and influencers who can promote their brand

• Increase their online interaction and online presence

• Other brands- The main threat will always be other ethical and sustainable fashion brands, as they are becoming more and more popular than ever today

• As Pangaia’s designs are quite generic and simple, other brands will most likely produce similar garments- they need to be unique and keep up with consumers needs