CONCEPT DEVELOPMENT

For my interior, I wanted to have 1 and a half floors due to the very high ceiling. However, I s ll want to conserve part of the 6 meter ceiling by crea ng a top floor that overlooks half of the bo om floor.

Stella McCartney always guides her clients throughout her store. She does this using a linear concept in which the customers follow a linear path. Within her stores it varies between a linear path with straight lines and with curves. Linear does not mean it has to be a straight line but it means it organises the walking path in a coherent and calculated direc on. By working on my floor plan it was evident that the curves, which all center around the same axis, are what lead the customers to view all of the products on both of the floors.