
First Horizon Partnership Report
First Horizon Partnership Report
May Season to Date
Attendance: 56,643
Performances: 24
Sold Out Performances: 10
Attendance: 467,270
Performances: 199
Sold Out Performances: 113
We had a fantastic start to the month with the premiere of the Tony ® Award-Winning Best Musical, Kimberly Akimbo. Then, we had the incredible saxophonist, Kenny G , return to play his greatest hits. We continued the month with the hilarious and heartfelt Menopause the Musical 2 – Cruising the Change which had the crowd laughing out loud.
May brought the return of Brit Floyd , the world’s greatest Pink Floyd experience. Waxahatchee performed to a soldout crowd of fans, and Travis Tritt returned to put on a wonderful performance of his classic country songs. We then welcomed fan favorite Get The Led Out , who put on a rocking show of Led Zeppelin songs, and comedian/actor/writer Jim Jefferies performed his hit stand-up comedy.
We ended the month with Broadway’s most electrifying new musical, Back to the Future: The Musical, and we celebrated the best of local high school musical at The DPAC Rising Star Awards , hosted by Clay Aiken with special guest J. Harrison Ghee.
We can’t wait to see what is in store for the month of June as we wrap up our season, and we are very appreciative of your continued support.
Katy Shepperson Corporate Partnerships Manager
Josette Roten Director of Marketing & Sales
April 29 - May 4
“This is one of the best productions I’ve ever seen at DPAC. Touching show, all roles were portrayed to perfection. I loved it. Kimberly will stay in my memory for a long time.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
“A++. Living legend. Great performance.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“It was fantastic. The 4 women were PERFECT for the parts they played. I cannot say enough good things about the show.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“Brit
Floyd is an amazing collection of talent and they always give a fantastic show!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“I wanted to see Waxahatchee for a while now and they exceeded my expectations. Katie sounded great, and her band was on point.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“Travis
Tritt was awesome! We had the best time!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“Get
the Led Out was amazing - can’t wait to see them next year!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“This was one of the funniest comedians I have seen.
The opening act and Jim Jeffries kept me engaged and laughing the entire time. His crowd work was exceptional.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
“It was spectacular! The LED backscreen added great dimension. The LED lights were fantastic! The singing was clear and understandable... wonderful musicians!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
The DPAC Rising Star Awards celebrate outstanding achievements in high school musical theatre throughout central North Carolina and focuses attention on the meaningful work being done both on and off stage by dedicated teachers and students.
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
3,333,726 Impressions
44,576 Engagements 120,239 Followers
Attendance
May 56,643
2024 / 2025 Season 467,270
Performances
May 24
2024 / 2025 Season 199
2024 / 2025 Sellouts 113
Website Views
May 393,775
2024 / 2025 Season 3,897,011
Social Media
Audience (Followers) 211,233
Total Impressions 4,794,966
Total Engagement 68,155
1,455,674 Impressions
Engagements
Followers
Every social media post ends with “DPAC presented by First Horizon.”
X (formerly Twitter) 5,566 Impressions 95 Engagements 43,433 Followers
3 First Horizon named as the exclusive presenting sponsor of the Venue, the “Durham Performing Arts Center Presented By First Horizon.”
First Horizon Exterior Signage Exposure
3 First Horizon ID on exterior LED ribbon – Corner US-15/Vivian Street
3 First Horizon ID on east entrance window clings – Vivian Street
3 First Horizon ID on Venue exterior façade – US-15
3 First Horizon ID on main entrance window clings – Vivian Street
3 First Horizon ID on freestanding LED board rotations – Vivian Street
3 First Horizon ID on exterior light pole banners
3 First Horizon ID on A-frames, exterior signage First Horizon Interior Signage Exposure
3 First Horizon ID on Ticket Center Welcome Signage – TV Monitors
3 First Horizon ID on Interior TV Monitor Rotations
3 First Horizon ID on Interior Wayfinding Signage
3 First Horizon ID on Interior Broadway at DPAC Promotional Signage – Posters, Pop-Up Banners, etc.
3 First Horizon ID on Venue Maps
3 In-Theatre Screens: First Horizon logo – 10 second display on rotation
Additional First Horizon Exposure
3 First Horizon Media Exposure
3 First Horizon ID on Paid Media
3 First Horizon ID on Earned Media: Pending performance approval
3 Promotional/Other considerations
3 Opportunity for First Horizon to activate at the Venue; mutually agreed upon number of times per year
Digital Media and Additional Marketing Materials
3 First Horizon ID on Digital Tickets
3 First Horizon ID on Venue Website Homepage
3 First Horizon ID on Venue Website; Corporate Partners Landing Page
3 First Horizon ID on Associated Social Media Accounts; monthly posts
3 First Horizon ID on DPAC Mobile App
3 First Horizon ID on Broadway Program Advertisements
3 First Horizon ID on Emails
3 First Horizon ID on Direct Mail Marketing
3 First Horizon ID on Heralds, Flyers, Event Guides, and other Print Promotional Material
For use for clients, staff, and First Horizon guests prior to June 30, 2026
July 15 - 20
23 July 29
1
October 25
November 14 - 16
November 8
November 20