First Horizon Partnership Report
This Spring at DPAC
April
Attendance: 49,356
Performances: 21
Sold Out Performances: 12
Season to Date
Attendance: 410,627
Performances: 175
Sold Out Performances: 103
April started off with an incredible performance from Marcus King Band and was followed by the DPAC debut of The Thorn. Next, talented artists from across the world came together to perform Jimi Hendrix’s greatest hits during Experience Hendrix .
The nine-time Tony Award ® winning Best Musical, The Book of Mormon, returned to the DPAC stage for eight great performances. We also had the award-winning comedy news quiz show from NPR return, Wait Wait…Don’t Tell Me! Then, Swifties came together for the greatest Taylor Swift tribute band during Let’s Sing Taylor. Followed by Chicago putting on an incredible sold-out rock and roll show to complete their 58th year of touring, and Amos Lee also treated his fans to songs from his new album and his greatest hits.
Dave Ramsey and John Delony discussed an expansive range of topics, including money and relationships, and R&B fans were given a show to remember at The October Nights: Calling All Lovers Tour. We ended the month with The Carolina Chocolate Drops reuniting for the first time in years during the sold-out Biscuits & Banjos Festival, and the kid favorite PBS show brought Elmo, Cookie Monster, and friends live to DPAC in Sesame Street Live.
We thank you for your support and hope to see you at a DPAC show soon!
Katy Shepperson Corporate Partnerships Manager
Josette Roten Director of Marketing & Sales
Marcus King Band
“Marcus King put on an amazing show. We enjoyed the opening acts and appreciated them giving a local artist the opportunity to perform.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
The Thorn (3 PERFORMANCES, 3 SELLOUTS)
April 4 - 5
“It was amazing all around. Acting, cast, music, lights, props, costumes, creativity, connection, impactful, inspiring!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Experience Hendrix (SOLDOUT)
“Experience Hendrix was fabulous! World-class guitar players, drummers, singers, and more. This show was an excellent tribute to the late, great Jimi Hendrix” — Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
The Book of Mormon (8 PERFORMANCES, 4
SELLOUTS)
April 8 - 13
“Fantastic show!! Every one of the cast members was amazing”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
Wait Wait…Don’t Tell Me! (SOLDOUT)
April 17
“Loved it!
I listen to it on weekends, it was fun to see how a radio show is done. And it is great to have audience participation.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Let’s Sing Taylor April 18
“My daughter is 23 and brought a friend! This show took them back to their childhood days and they were so excited to be a part of this amazing show.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Chicago (SOLDOUT)
“A completely impressive professional performance-accompanying digital show was tastefully executed!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Amos Lee April 21
“Been waiting a long time to see him perform. Such an amazing and talented band.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Dave Ramsey and John Delony (SOLDOUT)
“Dave Ramsey and John Deloney were PHENOMENAL! We loved every single minute!!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
April 23
The October Nights: Calling All Lovers Tour April 25
“They were all excellent! October London was so wonderful!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Biscuits & Banjos Festival (SOLDOUT)
“They are a national treasure. Their love for the music and their commitment to their craft was inspiring.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Sesame Street Live
“Sesame Street was incredible- our whole family enjoyed it!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
3,612,768 Impressions
49,039 Engagements
119,761 Followers
DPAC By the Numbers
Attendance
April 49,356
2024 / 2025 Season 410,627
Performances
April 21
2024 / 2025 Season 175
2024 / 2025 Sellouts 103
Website Views
April 374,446
2024 / 2025 Season 3,503,236
Social Media
Audience (Followers) 210,461
Total Impressions 4,592,345
Total Engagement 72,864
967,742 Impressions 23,597 Engagements 47,078 Followers
Every social media post ends with “DPAC presented by First Horizon.”
X (formerly Twitter) 11,835 Impressions
228 Engagements 43,622 Followers
Printed Ticket Featuring New Logo
Presenting Sponsorship Rights
3 First Horizon named as the exclusive presenting sponsor of the Venue, the “Durham Performing Arts Center Presented By First Horizon.”
First Horizon Exterior Signage Exposure
3 First Horizon ID on exterior LED ribbon – Corner US-15/Vivian Street
3 First Horizon ID on east entrance window clings – Vivian Street
3 First Horizon ID on Venue exterior façade – US-15
3 First Horizon ID on main entrance window clings – Vivian Street
3 First Horizon ID on freestanding LED board rotations – Vivian Street
3 First Horizon ID on exterior light pole banners
3 First Horizon ID on A-frames, exterior signage First Horizon Interior Signage Exposure
3 First Horizon ID on Ticket Center Welcome Signage – TV Monitors
3 First Horizon ID on Interior TV Monitor Rotations
3 First Horizon ID on Interior Wayfinding Signage
3 First Horizon ID on Interior Broadway at DPAC Promotional Signage – Posters, Pop-Up Banners, etc.
3 First Horizon ID on Venue Maps
3 In-Theatre Screens: First Horizon logo – 10 second display on rotation
Additional First Horizon Exposure
3 First Horizon Media Exposure
3 First Horizon ID on Paid Media
3 First Horizon ID on Earned Media: Pending performance approval
3 Promotional/Other considerations
3 Opportunity for First Horizon to activate at the Venue; mutually agreed upon number of times per year
Digital Media and Additional Marketing Materials
3 First Horizon ID on Digital Tickets
3 First Horizon ID on Venue Website Homepage
3 First Horizon ID on Venue Website; Corporate Partners Landing Page
3 First Horizon ID on Associated Social Media Accounts; monthly posts
3 First Horizon ID on DPAC Mobile App
3 First Horizon ID on Broadway Program Advertisements
3 First Horizon ID on Emails
3 First Horizon ID on Direct Mail Marketing
3 First Horizon ID on Heralds, Flyers, Event Guides, and other Print Promotional Material
38 TICKETS AVAILABLE
For use for clients, staff, and First Horizon guests prior to June 30, 2025
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October 7- 12
September 20
October 7- 12
October 2 - 4
October 22
