First Horizon Partnership Report March 2025 Recap
This Spring at DPAC
March
Attendance: 49,593
Performances: 22
Sold Out Performances: 12
Season to Date
Attendance: 361,271
Performances: 154
Sold Out Performances: 91
Spring has arrived! We started the month of March with DPAC fan-favorite, Alton Brown in his all new culinary variety show, Alton Brown Live: Last Bite. Then, local Triangle restaurants, breweries, and live musicians came together during the 12th annual Bull City Food & Beer Experience. We also welcomed the hilarious and corn-filled musical, Shucked, which had our guests laughing the entire show.
The best-selling author and podcast host, Dr. Jordan B Peterson, returned last month, along with The Righteous Brothers, singing their classic hits during The Righteous Brothers: Lovin’ Feelin’ Farewell Tour. Ben Schwartz & Friends brought a totally improvised show that had the audience laughing in their seats together.
A highlight of the month was the return of Broadway’s surprise hit Beetlejuice , which delighted guests of all ages. Then, we ended the month with another DPAC fan favorite, Trixie and Katya in their show, The Bald and the Beautiful.
As always, thank you for your continued support.
Katy Shepperson Corporate Partnerships Manager
Josette Roten Director of Marketing & Sales
Alton Brown Live: Last Bite March 1
“Incredible
humor, creative staging, and exceptional technical execution. A fantastic evening!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Bull City Food & Beer Experience (SOLDOUT)
The event featured 30 Triangle restaurants paired with breweries spread throughout all three DPAC floors, featuring unlimited samplings and live music.
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Shucked (8 PERFORMANCES, 8 SELLOUTS) March 4 - 9
“Performers seemed more like real people experiencing the story rather than actors performing a story. The result was a delightful performance where the terrific jokes seemed to be told by a friend rather than a comedian – and thus more enjoyable. Music, actors, and orchestra was superb!”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Dr. Jordan B. Peterson
“The performance was absolutely inspiring! The sound, the lighting — it was perfect.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
The Righteous Brothers: Lovin’ Feelin’ Farewell Tour
“The performance was amazing. Very attentive, great enthusiasm and overall entertainment.”
— Guest
March 13
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Ben Schwartz & Friends
“Loved all of them! One of my favorite shows I’ve seen and my favorite comedy show.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Beetlejuice (8 PERFORMANCES, 2 SELLOUTS)
March 18 - 23
“The talent was first rate, and the show was hysterical. I haven’t laughed that much in a long time.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
The Bald & The Beautiful Live (SOLDOUT) March 29
“It
was a funny, amazing show and I hope they come back. One of the funniest shows I’ve ever seen.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
3,688,773 Impressions
41,470 Engagements
119,051 Followers
DPAC By the Numbers
Attendance
March 49,593
2024 / 2025 Season 361,271
Performances
March 22
2024 / 2025 Season 154
2024 / 2025 Sellouts 91
Website Views
March 471,628
2024 / 2025 Season 3,128,790
Social Media
Audience (Followers) 209,057
Total Impressions 4,912,149
Total Engagement 80,418
1,206,392 Impressions 38,599 Engagements 46,356 Followers
Every social media post ends with “DPAC presented by First Horizon.”
X (formerly Twitter) 16,984 Impressions
349 Engagements 43,650 Followers
Presenting Sponsorship Rights
3 First Horizon named as the exclusive presenting sponsor of the Venue, the “Durham Performing Arts Center Presented By First Horizon.”
First Horizon Exterior Signage Exposure
3 First Horizon ID on exterior LED ribbon – Corner US-15/Vivian Street
3 First Horizon ID on east entrance window clings – Vivian Street
3 First Horizon ID on Venue exterior façade – US-15
3 First Horizon ID on main entrance window clings – Vivian Street
3 First Horizon ID on freestanding LED board rotations – Vivian Street
3 First Horizon ID on exterior light pole banners
3 First Horizon ID on A-frames, exterior signage First Horizon Interior Signage Exposure
3 First Horizon ID on Ticket Center Welcome Signage – TV Monitors
3 First Horizon ID on Interior TV Monitor Rotations
3 First Horizon ID on Interior Wayfinding Signage
3 First Horizon ID on Interior Broadway at DPAC Promotional Signage – Posters, Pop-Up Banners, etc.
3 First Horizon ID on Venue Maps
3 In-Theatre Screens: First Horizon logo – 10 second display on rotation
Additional First Horizon Exposure
3 First Horizon Media Exposure
3 First Horizon ID on Paid Media
3 First Horizon ID on Earned Media: Pending performance approval
3 Promotional/Other considerations
3 Opportunity for First Horizon to activate at the Venue; mutually agreed upon number of times per year
Digital Media and Additional Marketing Materials
3 First Horizon ID on Digital Tickets
3 First Horizon ID on Venue Website Homepage
3 First Horizon ID on Venue Website; Corporate Partners Landing Page
3 First Horizon ID on Associated Social Media Accounts; monthly posts
3 First Horizon ID on DPAC Mobile App
3 First Horizon ID on Broadway Program Advertisements
3 First Horizon ID on Emails
3 First Horizon ID on Direct Mail Marketing
3 First Horizon ID on Heralds, Flyers, Event Guides, and other Print Promotional Material
53 TICKETS AVAILABLE
For use for clients, staff, and First Horizon guests prior to June 30, 2025
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May 11 May 14
August 31
October 7- 12
September 16
November 6
