First Horizon Partnership Report
This Summer at DPAC Presented by First Horizon
June Season to Date
Attendance: 29,925
Performances: 13
Sold Out Performances: 2
Attendance: 497,195
Performances: 212
Sold Out Performances: 115
Our 2024 / 2025 season has been filled with incredible shows and memories. We wrapped up June with a show from the hilarious comedian, Kevin James , and the return of The Beach Boys , who played their classic summer hits with singalongs for everyone. Next, kids and their families joined us for a sold-out performance from Danny Go! with our youngest fans dressing up as their favorite characters.
Singer/songwriter, music producer, and record label CEO, Ledisi, brought her powerhouse vocals to the crowd this month. Then, Grammy award winner 22 times over, Vince Gill, gave a stunning, highly anticipated sold out show, before we finished our 2024 / 2025 season with the award-winning musical, Some Like It Hot .
We are thankful for your support during the past season and look forward to a magical new season ahead.
Katy Shepperson Corporate Partnerships Manager
Josette Roten Director of Marketing & Sales
We are proud to once again be ranked as one of the top theatres in the country by Billboard Magazine and Pollstar for our 2024 / 2025 season. In our most recent season beginning July 1, 2024, DPAC welcomed nearly 500,000 guests to 212 performances, ranging from spectacular Broadway productions to superstar concerts, comedy shows and special events. DPAC’s signature series, Broadway at DPAC, presented the biggest Broadway shows direct from New York and brandnew national tours to sold-out audiences, including & Juliet , Back to the Future , and A Beautiful Noise: The Neil Diamond Musical. The 2024 / 2025 season also saw the return of fan-favorite musicals, such as The Book of Mormon, Beetlejuice , and Hadestown. With almost 17,000 Broadway at DPAC members, DPAC remains one of the largest one-week Broadway series in the country. The 2024 / 2025 season also included a record number of legendary concerts, superstar comedians, family shows, and special events of all kinds with many of these 109 performances being total sellouts.
Kevin James June 4
“Kevin James is the man. He had us in stitches. Great comedian and actor.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
The Beach Boys
“What
a concert! Non-stop music & good vibrations.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Danny Go! (SOLDOUT)
“This was the best kids show that I have ever been to.
Very interactive, and both the kids and the adults were having a great time.”
—
Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
June 6
Ledisi June 7
“Marsha
and Ledisi gave a wonderful show.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Vince Gill (SOLDOUT)
“Vince Gill was amazing!! He played for 3.5 hours straight and sounded amazing. Would definitely go see him again.”
— Guest
June 12
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, in-theatre projection, and wayfinding screens.
Some Like It Hot (8 PERFORMANCES)
June 17 - 22
“The show was very entertaining and well produced. The acting and story were compelling and the high quality was noticeable.”
— Guest
First Horizon featured on the marquee, pylon, in-theater screens, show tickets, and wayfinding screens.
2,169,093 Impressions
29,039 Engagements 120,664 Followers
DPAC By the Numbers
Attendance
June 29,925
2024 / 2025 Season 497,195
Performances
June 13
2024 / 2025 Season 212
2024 / 2025 Sellouts 115
Website Views
June 299,407
2024 / 2025 Season 4,196,418
Social Media
Audience (Followers) 211,885
Total Impressions 2,865,885
Total Engagement 40,272
693,010 Impressions 11,171 Engagements 47,807 Followers
Every social media post ends with “DPAC presented by First Horizon.”
X (formerly Twitter) 3,782 Impressions 62 Engagements 43,414 Followers
2024 / 2025 Shows Attended by the First Horizon Family
Presenting Sponsorship Rights
3 First Horizon named as the exclusive presenting sponsor of the Venue, the “Durham Performing Arts Center Presented By First Horizon.”
First Horizon Exterior Signage Exposure
3 First Horizon ID on exterior LED ribbon – Corner US-15/Vivian Street
3 First Horizon ID on east entrance window clings – Vivian Street
3 First Horizon ID on Venue exterior façade – US-15
3 First Horizon ID on main entrance window clings – Vivian Street
3 First Horizon ID on freestanding LED board rotations – Vivian Street
3 First Horizon ID on exterior light pole banners
3 First Horizon ID on A-frames, exterior signage First Horizon Interior Signage Exposure
3 First Horizon ID on Ticket Center Welcome Signage – TV Monitors
3 First Horizon ID on Interior TV Monitor Rotations
3 First Horizon ID on Interior Wayfinding Signage
3 First Horizon ID on Interior Broadway at DPAC Promotional Signage – Posters, Pop-Up Banners, etc.
3 First Horizon ID on Venue Maps
3 In-Theatre Screens: First Horizon logo – 10 second display on rotation
Additional First Horizon Exposure
3 First Horizon Media Exposure
3 First Horizon ID on Paid Media
3 First Horizon ID on Earned Media: Pending performance approval
3 Promotional/Other considerations
3 Opportunity for First Horizon to activate at the Venue; mutually agreed upon number of times per year
Digital Media and Additional Marketing Materials
3 First Horizon ID on Digital Tickets
3 First Horizon ID on Venue Website Homepage
3 First Horizon ID on Venue Website; Corporate Partners Landing Page
3 First Horizon ID on Associated Social Media Accounts; monthly posts
3 First Horizon ID on DPAC Mobile App
3 First Horizon ID on Broadway Program Advertisements
3 First Horizon ID on Emails
3 First Horizon ID on Direct Mail Marketing
3 First Horizon ID on Heralds, Flyers, Event Guides, and other Print Promotional Material
100
TICKETS AVAILABLE
For use for clients, staff, and First Horizon guests prior to June 30, 2026
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December 10 -14
