LinkedIn for Nonprofits: A Perfect Match Contributed by Dt. Loris McCorvey Ahmed Court No. 134 Tallahassee, Fla.
a donor through the site is more like the online equivalent of holding a meeting at the donor’s office. We can build inroads for our nonprofits by connecting to corporations, through their social responsibility or philanthropy department.
According to LinkedIn, 100 percent of senior staff members are on LinkedIn. These senior staff members overLinkedIn might be see corporations’ donations and secure partnerships the most under- with nonprofits. Many organizations have had great rated social media success using LinkedIn for talent acquisition, includplatform. The goal ing finding new staff members and board members and of LinkedIn for connecting with local professionals who are interested Non-profits is to un- in providing volunteer services to charities. lock the full potential of the nonprofit Furthermore, as a nonprofit professional, navigating the sector and increase COVID-19 pandemic and the rapidly changing world social impact on a global scale. While most nonprofits of fundraising has become more critical than ever. Data realize the benefits of Facebook, YouTube, and Twitter, shows that nonprofits are among the top three hardfar fewer organizations fully understand the necessary est-hit industries amidst the coronavirus crisis. The unpower of LinkedIn. You may not know, but LinkedIn is certainty is unsettling! It is exhausting for a nonprofit one of the first social networking platforms geared pri- to try to raise money when face-to-face interactions marily toward profesare now impossible, sionals and business in-person events are professionals. Linkecanceled, and previdIn can provide our ously natural relationorganization with ship-building moglobal networking ments are now limited. and marketing benefits, at no cost. According to LinkedIn, 61 million LinkedIn What makes Linkeusers are senior-levdIn a key to our sucel influencers, and 40 cess is the site’s audimillion are in decience. While the users sion-making positions. of Facebook and Instagram skew younger and more These individuals do not come to LinkedIn to find social, LinkedIn’s audience is composed primarily of memes or post-wedding photos. They are looking for business professionals. Many business professionals great professional development content to advance eicheck LinkedIn several times per day for business con- ther their businesses or careers or for partnership and tact information and updates. LinkedIn for Nonprofits sales opportunities. LinkedIn reports $186 million in provides a powerful platform for our nonprofits’ de- donated products to nonprofits in FY19; 555,000-plus velopment activities. For example, LinkedIn connects non-profit organizations on LinkedIn and 12 mildirectly with donors in a professional setting. Talking lion-plus nonprofit professionals on LinkedIn. to donors on Facebook can often feel like having a conversation with a prospect at an event, while talking to 15 The Desert of Florida’s Oasis Magazine
