DTNOW JUNE 25TH

Flowers hold unique meanings and can convey messages that words may not. Each type and colour of flower has a specific significance, allowing for effective communication through floral choices.

Zaron Cosmetics’ CEO: A Life Committed to Empowerment & Beauty

I left banking not even knowing what exactly I was going to do. I just knew that there was more out there and I was hungry for more. I wasn't sure what it was, but I just knew there was much more I could do. And having built a successful banking career, and when I say successful I was in my 11 years, 10-11 years of working in the bank, when I became a senior manager, and that positioning gave me a lot of confidence and I knew that I was pretty good at the job because most of my promotions were exceptional promotions. So I felt it was time to take on something new. And at the time I left banking, I still thought it was going to be in the financial sector.

PUBLISHER

Rita Dominic

THey there, welcome! his is a very special edition to me. I mean all the past editions have been special but this is a particularly special one because I admire Oke Maduewesi and what she's been able to make out of the Zaron Cosmetics brand.

I've known and used the brand for a while, I know the kind of work and research that goes into creating their products. So I'm excited to have her on this cover for this edition.

She's a woman I admire, a role model and I especially love that she empowers women with everything she does and especially with beauty which is a huge deal for women as it helps improve their self-esteem.

I have no doubt that you will enjoy her interview and learn a thing or two from her strategy.

I am also excited for the other bits this week, as Danielle our in-house foodie has a Korean meal recipe for you to try (I think Danielle will marry a Korean man at this point).

And of course Dr. Ikunna is back this week talking about the causes of weight gain and how to measure obesity which is something everyone needs to read.

For Relationship we talk about different types of roses for different occasions, this is something I was excited to read because I had no idea about a lot of these things.

For Fashion, you should definitely see the trends coming back and you should try out anyone that appeals to you.

As usual, this edition is curated with you in mind so make sure to read, enjoy and share.

See you in the next one

we stepped back ideated and have developed a companion that will serve your lifestyle needs like no other...thats a promise."

Olamide Olarewaju CONTRIBUTING EDITOR

Zaron Unveils YOUR EYEZ MATTAZZ

BY DANIELLE ANENE

By now we know that the Zaron brand is a brand that keeps dropping innovative beauty products, the last time it was the flash eye mascara under the Plush range and this time they launched the Your Eyez Mattazz product which is also under the Plush range.

This time, four products were unveiled, all designed specifically for the eyes. These include the Axe Liquid Eyeliner, Smoke Gel Eyeliner, and Fleek, a sculpting brow pencil. As part of the program for the day, a makeup demonstration was conducted to show the guests how to effectively use these newly unveiled products. Additionally, the event showcased artistic designs on some of the ladies' eye makeup.

During the event, some of the guests who arrived at the store without makeup had the opportunity to have their makeup applied. Notable social media influencers and media personalities such as Nicole Chikwe and Kaylah Oniwo were in attendance. The atmosphere was buzzing with excitement and anticipation for the launch of the new products, as refreshments and appetizers were served.

As a gesture of appreciation, each guest received gift bags containing the latest products and a skincare item. We were delighted to be part of this memorable event and are eagerly looking forward to exploring the exciting new releases.

What Flowers To Gift For Different Occasions THE ROSE EDITION

BY DANIELLE ANENE

Flowers hold unique meanings and can convey messages that words may not. Each type and colour of flower has a specific significance, allowing for effective communication through floral choices.

Have you ever found yourself in a flower shop, unsure of which flowers to choose? Maybe you've had to send flowers as a message in your absence. Roses have unique meanings based on colour, extending beyond love and romance. They can convey emotions such as joy, friendship, and sadness. In this edition, we will be focusing on the rose flower and we'll provide you with the meanings behind the different colours and the best times to give them.

1. Red Roses

This colour is undoubtedly familiar, and it's possible that we've misused it! While a deep red rose is traditionally linked to romantic love and passion, it also carries additional connotations. Specifically, it can indicate that one is ready for commitment and suggest a deeper bond, and it could be used to propose to or gift the person you are trying to woo. The lighter shades of red communicate passion and desire and can be gifted to a person you are intimately craving.

3. White Roses

This is the colour you get when you want to express untainted love, or make peace. It symbolizes purity, loyalty, and new beginnings; it does not carry any romantic meanings. It is not a wonder that it is very famous during weddings, as it represents the start of a new life together. Aside from weddings, this can be given to a friend after a quarrel to communicate a fresh start and also pledge loyalty.

This colour represents pure joy, gratitude, admiration, and recognition. This is the colour that symbolizes elegance, femininity, and gentility. You can gift this to someone you have admiration for or respect for like your female sibling, friend, or even a mentor. These are appropriate for bridal showers, baby showers, engagement parties, and even high school graduation nights.

4. Black Roses

We understand that this colour might communicate a bad omen, black roses, by default, have come to symbolize death and passing away. However, in recent times, it has come to carry a new meaning, which means death to the old and the birth of the new. When mixed with green roses, it speaks of hope for a better future, so when next you want to gift a black rose to someone in mourning, be sure to mix it with green and speak positivity into their future.

RELATIONSHIP

5. Yellow Roses

Surprisingly, this colour used to protray jealousy in the ancient era, but now it appropriately symbolizes purity, warmth, happiness, and joy in abundance, just as the colour would suggest. The meaning of yellow roses is warmth and happiness. Just like friendship bracelets, this is the rose you give to a friend that you love dearly, this tells your friend that they make you happy and you are glad to have them in your life.

9. Purple Roses

Purple roses are among the rarest of coloured roses, and they symbolize enchantment and love at first sight. In fact, they were reserved only for royalty due to their scarcity, and today they still hold an air of regality and are considered incredibly majestic flowers. If you receive a gift of purple roses, it is a symbol of deep admiration and respect.

6. Blue Roses

A blue rose symbolizes mystery and unattainability, making it ideal for expressing unrequited love. It is difficult to create and attain because it does not exist in nature. If you love someone but can't be with them for any reason, a blue rose is the perfect choice to represent unrequited love.

7. Green Roses

Green roses are not your average flower as they represent nature, rejuvenation, and fertility. Interestingly, they can symbolize revitalization in both body and spirit. Moreover, the green rose is often linked to stability and balance. In times of struggle, they can be sent as a powerful reminder of hope.

10. Peach Roses

Peach roses are traditionally associated with gratitude, but they also convey sincerity and genuine emotion. Therefore, they make an excellent thank-you gift for any occasion. Additionally, they're a popular choice for celebrating workrelated news, such as a promotion, new business deal, or job offer, as they symbolize loyalty. With their beautiful hue, peach roses are the perfect way to express your appreciation or congratulations in a heartfelt manner.

8. Orange Roses

The orange rose is wellknown for symbolizing admiration and enthusiasm, and it's easy to see why. Simply looking at this vibrant flower can bring happiness and light up any room with its engaging tone and bright hues. Its contagious energy reminds us to approach life with vitality. Whether you're embarking on a new journey or seeking inspiration, the orange rose can serve as a great motivational flower to uplift your spirits.

Are We Getting BIGGER?

BY DR IKUNNA ONWUANIBE

The whole world is getting fatter, Nigeria and the rest of Africa included. About one in five people in Nigeria are overweight or obese. Being overweight or obese increases the risk of several illnesses: heart disease, cancer, and diabetes. We may recall that being overweight or obese also increased the risk of death during the COVID-19 pandemic.

Everyone needs some body fat to stay healthy. There are two types of fat: subcutaneous fat found under the skin and visceral fat found around our internal organs like the liver. Visceral fat is not great for health. People who carry excess weight in the middle (around the belly button) have more visceral fat and are therefore most at risk of health problems than those who carry weight around the hips. Everyone need to act now, because of the risk of living in poor health and living a shorter life from being overweight or obese.

WHAT ARE THE CAUSES OF WEIGHT GAIN?

There are several causes of weight gain: food portion size, fat and sugar content of food, sugar content of drinks, genes, and physical inactivity. Researchers from the Warwick Medical School in the United Kingdom concluded that in Nigeria, overweight or obese people were more likely to be wealthy and highly educated, and more likely to live in urban areas. They also found that women were more likely to be overweight or obese than men, in Nigeria: this may be because men are more likely to undertake physical work.

There has been a drastic change in lifestyle in Nigeria. Western influences on diet and lifestyle, and urbanisation have brought changes in lifestyle and diet, which has led to an increase in the number of obese and overweight people in Nigeria. The increasing number of restaurants and fast-food outlets has led to increased consumption of over processed and high fat content food. This has contributed to the increase in the average body size in Nigeria. Urbanisation, as people move from village to cities, has made people more sedentary as they take up desk jobs and less manual jobs. More people have cars and drive where they might have walked in the past. Also, the work patterns have changed because of the pandemic, with more people currently working from home, which is likely to increase physical inactivity and binge eating.

HOW TO MEASURE OBESITY?

There are two ways of measuring obesity. The most common measurement is Body Mass Index (BMI). BMI is calculated with the weight in kilograms and height in metres. The main limitation is that BMI overestimates body fat in people who are muscular, which can be an issue in Africans. A BMI of 25 to 29.9 is classified as overweight and BMI of over 30 is classified as obese. Most Nigerians would probably think of people who fall into the overweight category (BMI of 25-29.9) as normal.

Another useful measurement is the waist size. This is used to determine if there is too much fat in the middle of the body, as a large waist measurement means more visceral fat and the associated with health risks. This waist measurement is different from the conventional waist size used for shopping for clothes. The waist circumference is usually just above the belly button, about halfway between the bottom of the ribs and the top of the hips. Health risks increase as waist size increases, regardless of BMI.

HOW CAN ONE MANAGE WEIGHT?

Weight management is difficult. Managing weight is not about giving up a lot of things, but rather about making healthier lifestyle choices by being more physically active and making healthier food choices. The benefits of these choices have additional advantages: people are better able to manage their emotions, sleep better, have more energy and a better sex life.

The weight maths must add up. If one regularly consumes more calories than they use, the body will store the calories as body fat, and the BMI will increase. To manage weight, one must pay attention to how and what is consumed. Scientific research suggests that slow eaters are less likely to be overweight that speedy eaters. The Japanese, who are one of thinnest in the world, stop eating when they are 80% full. This is important because it takes time for the stomach to send messages to the brain to say it is full.

The recommendation is to engage in physical activity for about 150 minutes each week, spread out over 5 days. One must also look at ways to incorporate physical activity into daily activities. Workplaces should encourage workers to use stairs instead of lifts. The overall aim is to do something, no matter how little, as this increases the likelihood of remaining in good health.

Top Tips for Weight Management

• Use smaller plates.

• Cut portion size.

• Eat slowly, chew more.

• Set down cutlery between bites.

• Stop when 80% full.

Bottom line

Obesity is not just a western societal problem; it is also a growing problem in Nigeria. Lifestyles choices must be made today to stop one from getting fatter.

Dr Ikunna Onwuanibe Family Physician at Dennis Ashley Medical Clinic Landmark Towers, Oniru, VI, Lagos @ikupopsicles

Ikunna has over 25 years of experience in family medicine and holds a master's degree in public health from the London School of Hygiene and Tropical Medicine. Her main interests are women’s health and the prevention of long-term illnesses.

Oke Maduewesi, Zaron Cosmetics’ CEO: A Life Committed to Empowerment & Beauty

BY OLAMIDE OLAREWAJU

Cover Credits

Photography: Humphrey Ominisan

Makeup: Zaron Cosmetics

Hair: Kate Okpo

Styling: Light.InTheMarketplace

Outfits

Pink Dress: Zhena Woman

Multi Coloured Dress: Knanfe

Two Piece Suit: Oke Maduewesi

Wardrobe

Location: Zaron Studios

Leaving the banking profession for uncharted waters, starting a business, building a makeup brand, did you ever anticipate that the brand would be a major beauty and now skincare brand in Africa?

Ileft banking not even knowing what exactly I was going to do. I just knew that there was more out there and I was hungry for more. I wasn't sure what it was, but I just knew there was much more I could do. And having built a successful banking career, and when I say successful I was in my 11 years, 10-11 years of working in the bank, when I became a senior manager, and that positioning gave me a lot of confidence and I knew that I was pretty good at the job because most of my promotions were exceptional promotions. I felt it was time to take on something new. And

at the time I left banking, I still thought it was going to be in the financial sector. Because like I said, I was successful in banking, so I just thought that was what I was about to be in the financial sector.

I went to Leeds Business School to do an MBA just to really rediscover myself and rediscover what exactly it was I wanted to do. And it was while I was in the business school, I was reading case studies and the business idea jumped at me. And I always said I was not really about building a cosmetic brand, but building a global business from Africa. So building a business, female owned business from Africa that could travel out of Nigeria to Africa and other parts of the world. And it's just been really humbling to see where the brand has gotten to. And yes, that's how we started.

Zaron Cosmetics was first known for its beauty products before launching Skin By Zaron; what motivated the addition of the skincare line?

This is very interesting. It was the COVID. I remember COVID was the scariest time ever for most businesses as you can imagine. And it was a time where people were not thinking of beauty and just meeting our obligations became a threat. And as it was for most people. But I remember the word that was so common and so paramount during COVID was PIVOT. Everybody was talking about that. And we've always said Zaron is a beauty brand. So it's all been Zaron cosmetics.

Zaron had always started with makeup and we were very deliberate about calling it Zaron cosmetics because cosmetics give you that

opportunity to really dive into different parts of the beauty business. So, but as COVID was and we were at home, not going anywhere, less people were wearing coloured cosmetics. So many people were taking care of their skin and skincare became a thing. And it was just so amazing how there were conversations around how we need to stay healthy at that time. Healthy with the kind of foods we eat, with the kind of liquids we take, vitamins. I mean, all of us got our vitamins shots and all the other things that we would. Vitamin C's and D's and all the works just to keep us safe. But there was also the conversation about feeding our skin, just being at home. It was such a global concern at that time. And we thought this would be a good opportunity to also do that. And be able to give to the African woman.

Because Zaron is about products made for the woman of colour by the woman of colour, so in the heart of everything we do, the woman of colour always comes first. So we thought this would be a great opportunity to give women of colour the best products, vitamins, vegetables and supplements, as you may call it, for our skin. So that was when the conversation really started. Research work started and we went full gear into making the best, absolutely best skincare products for the woman of colour. And it's just been amazing. And we're very thankful for that because it accounts for 30% of our market share right now. And the products have just been truly, truly, truly amazing.

How difficult is it to establish a (now) strong brand after quitting a similarly successful career? What were the experiences that nearly caused you to give up?

So this is such an interesting question. I get asked this question all the time. And the truth is there are 50 million challenges that will make you quit, especially when you work in an environment like this. And working in Nigeria, it's like I always say that business school teaches you to work smart. Smartest workers are the most successful workers in advanced economics. But in Nigeria, you must work smart and hard. It is hard work to survive in Nigeria, there must be a fusion of both and there are a million and one reasons. The main fact is that you wake up in Nigeria and you just don't anticipate your next move like traffic, if you have electricity, if you have water, if you have roads, if you have how to move your goods and services from one point to the other. It's more than enough reason to quit. So when

people ask this question, I always say that there are more reasons to quit than not. But we need to focus on the gains.

Nigeria and Africa is also the place where the returns, the risk is high, but the returns are way higher. You just need to also understand the fact that most of us are running away from Africa, but the resources are here. And the Western economies are trying to take advantage of what we have. That means there's something here that we just need to believe and take advantage of. When you talk about challenges from the foreign exchange, to the free entry of counterfeit products and just human resources and all the work, there’s constant and daily challenges but like I said, I think it's the positivity of the gains. And I always say it's a thing of the mind. Right. And I hear mine. The power of the mind is 80 percent. What you do is 20 percent. So you just have to just be positive. And that's a strength we have in Zaron Cosmetics, me and my team, it's never about me, it's always about the team. I've been blessed with a rich and all wanting and giving team that we just always try to focus on positivity and just make sure that our mind is working for us. So we face challenges every, every, every day. But giving up is never an option.

What do you think has helped made Zaron a brand to reckon with across Africa

Oh, fantastic. That's a great question. I always say that the strength of Zaron is the intangibility of the business and the brand and what it has become. We have amazing products, but products can be easily copied. So you have to ensure that the things that cannot easily be copied and reached are the things that are most strengthened in your business. And we have an amazing culture in Zaron Cosmetics and you just come in here and you assume the culture. Like I said, it's not tangible but it's a culture where we have a really committed and dedicated workforce and we have built structure. Our slogan is play hard, work hard and fight hard. So everything we do is with passion. We're passionate about the business, about where it goes, about the community, about giving back and just about trying to really, really care for the people and the consumers that we are catering for. We are very mindful of how they relate to our products and the kind of products we are putting into the market, the quality of the product. And one of the strengths we have also in the market is that the quality of Zaron Cosmetics can compete with any quality in the world but it's affordable. So we came up with products that have high quality at affordable pricing, so we always say quality and affordable pricing. We've also managed to crack distribution networks and also to be able to build businesses through the business. So we have franchises and distributors. And I remember when we started, we had people that could pay their way through schools, students just by being able to sell Zaron products, just being able to transform the lives, truly transform the lives of Nigerians and Africa, because some of the franchises and distributors we have are people that were not really well equipped in the country before they came in contact with the business and then Zaron brand. So we have also been fortunate to be able to build enterprise in Nigeria and in Africa through the business and was super proud of that. We've also made brand reputation, we've gained brand reputation through just building this business

and providing products that have become really trusted in Nigeria.

So I know you said that the idea came to you when you were in business school, but why makeup as a business and not something else? That's a beautiful question. Like I said, I always tell people that it could have been bottled water or it could have been just anything really. I'm not a makeup artist,I mean Rita just asked me if I can do my makeup and I can do it to survive, I'm good but I can't do third party makeup because I'm not an artist. However, it's two completely separate businesses. So it's fine.

But what I'm saying is that my friends see me and they go like, Oke seriously? it's not like I'm not passionate about the business, but my passion is not in beauty products. My passion is to succeed at whatever task that I'm given. So anything I take on in life, I must make sure that it becomes a success. So when I was thinking of the next products, I did my research and looked at all the sectors available, and I saw that beauty was very, very interesting, but one of the other things that made me really happy and jump at beauty products is also the way it makes people feel like the joy and the inner peace it gives to people. And just that satisfaction of just using a bit of beauty products and you're just truly, truly, truly happy. So I think that was also something that resonated and just said, okay, if I have to do business, it would be nice to do the kind of business that truly would make people feel better and feel good and give them joy and all of that.

So beauty came to me, that's what I always say, and I'm so proud. I mean, I've learned about the products and the business and all, but at the same time, I always tell people, especially people that have serious passion to make sure that if the passion is not their business, they have no business doing that business. There's a difference between being passionate and being a business person, so you must make sure that that passion becomes your business and you treat it like a business because people's passion is your business, basically. If you're passionate about something that only you like, then it can’t be your business because nobody else is going to buy into it. Your passion is about what people want and people would buy into. You always have to be mindful and just do that research and know that there are so many people that would buy into it, just the way that beauty makes them feel was just an opportunity that I knew I needed to take up.

What will you tell anyone interested in building a successful brand, what would you say helped you personally?

I have something I call the three roadmaps, right? The first is the power of the mind, which I've spoken about. And you have to believe in it, you have to trust it and you have to want to do it. It's the power of the mind, thinking of the fact that when I started out I did not have a plan B. People always ask that if it failed, what would I have done? That was not the thought in my head. It was the scariest thing to start, but there was no thought in my head that said it could fail. There was no plan B. My drive was the fact that I knew that it had to work. So even when I had challenges and stumbling blocks and all the work, I just didn't think it wouldn't work. You just have to keep going. And I always say I work from the end to the beginning. So I see the

picture already and I start working from that picture as opposed to just seeing where I want to go and I start, I always see the picture. So at every point in time, if I have roadblocks and challenges, because I've seen that picture, I just keep going, it might take longer, some cases shorter, you know, but that picture is there and until I get to that picture, I'm not stopping. So the mind is really powerful,you have to truly believe in it. It's not just lip singing.

The second thing is take action. You really have to take action. I always say that I learnt this from a seminar I went for; where they said the difference between a goal and a dream is timelines. So you can have a goal and if you don't put timelines, then it becomes a dream for the rest of your life. You just have to put timelines, you just have to just keep doing. Don't think of what you don't have and just think of where you're going and just keep working towards it.

And then the last and final thing, which is probably the most difficult, is making it work. Only about 20% of businesses pass through year one. And making it work is from marketing to the Human resource to supply chain to all the work and every challenge that you have, so you just have to keep going, keep driving and just keep pushing. Regardless of what you see along the way.

What gives you fulfillment about your brand?

I think the number one thing about my team, though, is just the people I've met along the way, the people that have become family along the way, and the way that we have actually transformed lives. Like I always say that every person that has walked through the doors of Zaron did not leave Zaron the same. We've taken time to really train people because there's an obvious gap in our educational system, so one of the challenges that most SMEs and business owners face is they always complain about the quality of human resources. But I learned on time that the resources are the way they are because the schools were not good enough to train

them. So when they come here, we take time to really build and train. And we've been so blessed to see how we have impacted on their lives and how they've transformed over the years,, and they are also giving back to the business passionately so I'll say that my team. And the second thing is just being that role model to so many people, to African women and especially my girls, because I have two girls.

And just seeing how fiercely and how forthrightly their mother fought through life and built a successful business just gives me that level of satisfaction, knowing that a lot of African women are just right behind me and are coming up. When we started the business, there were about two or three beauty brands owned by Nigerian females, and now there's, I mean, a couple of them and they're doing amazing products from the level of packaging to the filling to the marketing to the presentation of the products. It's just really grown tremendously and that gives me huge satisfaction for the future of Africa.

You’ve been creating and launching new products back to back, how do you get inspired to create new ones?

So it's very interesting. And like I said, one of the beautiful things we've managed to do in Zaron is solid structure and it's independent of anybody. What we've done is we've built structure and we've built a system where things work in a certain way. So if XYZ is not there, the next person comes and assumes the structure. We do have an accounts department, we have a marketing department, we have the business development team, we have the supply chain department because the business of Zaron really is likely about marketing and distribution. Then we also have the R&D department, that's a research and development department.

So we're actively working to make sure that we satisfy the market. So we are constantly seeing what the market wants and the look and feel of the products that are good enough for the market. So that's a constant and ongoing conversation in Zaron Cosmetics. So we are very, very passionate about just building and developing products for the market. Like I said, the business is all about the market, all about the consumers. We must satisfy them, so it's at the top of what we do on a daily basis.

Who are your dream muses for Zaron cosmetics and Skin by Zaron?

From the start, even when we were a brand that couldn't afford to do certain things, we've been very passionate about using the right people and working with the right people to project our brand. And one of the turning points for the business was when we engaged Rita Dominic as our brand ambassador. I mean, it's very cliche to say this because I'm saying this on her platform, but she was really the best. And the best because her attitude is just a hundred percent. And one of the best celebrities that we've ever worked with. And it's not because it's just Zaron. I've seen

her outside the shoot and all that. And she just represents that human and as a good soul that she was and she carried the brand. In fact, I have conversations where people said, oh my God, Zaron doesn't belong to Rita Dominic? I'm like we all own it, it's fine and that's because she really carried it like it was hers. And we've been really blessed with some of those kinds of relationships. We recently worked with RMD, which was also a very good relationship. I mean my dream, it could be far, but I would say Beyonce as a showstopper for the business and I have people like Michelle Obama just shutting down and all that. I mean, you never know. A girl can dream. And dreams will come true.

(Our publisher decided to go personal with Oke by touching on an emotional part of her, asking about her late husband)

Do you mind if we bring up the past? Would you like to talk about losing your husband and partner? Many times dreams are born from grief. Would you say that losing your husband influenced your decision to start this business?

I mean, it's a tough question, but the truth is, it definitely did. I always say that women should turn their pain into gain. And I think that's what I did when my husband passed, and that doesn't mean you hurt less. That just means that you don't sit and dwell in the pain, but you can make something out of it for whatever it's worth.

When I lost my husband, I knew I had to fight more, I knew I had to kick more asses. I knew it would be a tough road down, and I had babies, I knew I was now a single parent, a single mom, I was a woman in the male dominated territory. All the odds were just against me and I recognized that very, very, very quickly, even before I started Zaron Cosmetics in my banking career. I always say I walked twice, thrice, four times more than I should have, because I knew the road ahead would be tough. It definitely propelled me to do way more. And also, just to meet and achieve those goals we set for ourselves before he passed, because we desired certain things and had certain dreams and goals and we talked about it all the time. And I was determined to carry on with whatever it was that we had agreed to do with each other. So yes, it did propel me to fight.

So what are the tips you would leave for us? Haven't the lessons you've learned building a business in Nigeria and the tips you can share with newcomers, people who are just starting out? Don't start because it's hard work. Laughs Yeah. Anyway, I remember when I was leaving banking, I told my daughters I was leaving so that mommy could have more time to spend with them at home and all that. But that was a big lie. Starting your business, it's hard work. Very, very hard work. And I say that because we don't often talk about things like that. It's good for the young people to know that there is work to be done because they dream and they want your life, but they don't know how much work you put into it.

However, I would not trade this for anything else in the world. This has given me the most satisfaction ever. And I will do this over and over and over again. And I'm so blessed. In fact, when people ask me how business is going even when it's so hard, I'm always saying I'm thankful regardless of the challenges. So I'm truly thankful, truly, truly blessed to do what I'm doing. And I like I said, I won't trade it for anything else in the world, so yes, please jump at it. We need more Nigerians, more Africans, more females that are just taking up some of these challenges. The only way to transform Nigeria is for more SMEs to really, really and not just start a business, but really and truly build a business that is reputable and sustainable. Because that's the only way you can get people off the streets and hire people. And the multiplier effect just keeps lingering on. So we need more people to really take businesses seriously and do the work to create long lasting business.

5 FASHION TRENDS That Are Making A EdgeCutting Come Back

BY DANIELLE ANENE

Fashion trends are similar to carousel rides in that they seem to circle back around. However, each time they reappear, they bring with them a new twist. We've recently seen some revivals of childhood trends, but with a modern twist, that we completely approve of. In this edition, we'll take a look at some of the trends that have caught our attention as well as the era that inspired them.

1. TASSLES AND FRINGES

Fringes are back, and are ready to make a statement. Why? Because they're fringes! These lively embellishments add a delightful swoosh and flair to your every step, and they've made a stunning comeback. But here's the exciting part - this time, they're no longer just for fancy dresses. Fringes are dancing their way onto pants, skirts, shirts, and even sleeves, infusing playful strands of joy into every outfit. Fringes came into the spotlight in the 1920s with the flapper girls, then gradually entered and exited fashion trends throughout the 1960s, 1970s, 1980s, 1990s, and up to the present day.

2. UNDERGARMENTS AS OUTERWEAR

Although it is not clear when this officially became a trend, it became popularized by celebrities, ad and sports companies, where you could see the likes of Madonna in corsets, even Superman was televised with his undergarment worn over his spandex. Corsets, once reserved for hidden support, are now proudly flaunted as trendy tops. With their figure-hugging designs and intricate details, they create a powerful silhouette that exudes confidence and strength. It's like stepping into a time machine and channeling the elegance of eras past. Remember slips? Well, they're back and better than ever! These silky outfits are once again no longer confined to the bedroom. Slip dresses have taken over the streets, flowing effortlessly and enchanting onlookers with their ethereal charm. It's the perfect fusion of comfort and sophistication.

3. BAGGY DENIM PANTS

Denim made its debut in the 1970s and persisted into the 1980s, but it wasn't until the 1990s that it truly caught on as a trend. This widespread adoption can be largely attributed to Hollywood celebrities such as Cameron Diaz, Kelly Rowland, Beyonce, and others, who flaunted their denim outfits on the red carpet. Since then, denim has gone through various iterations, ranging from high-waisted to distressed, cementing its place as a fashion staple. Gone are the days of struggling to squeeze into a pair of jeans with multiple attempts at jumping and wiggling. Thanks to baggy pants, you can slip them on with ease and enjoy the comfort of having enough room to move around without feeling constricted. Whether you're running errands or lounging at home, these pants offer a relaxed fit that's both stylish and practical. Say goodbye to the discomfort of tight-fitting clothes and hello to the freedom of movement with baggy pants knowing that they are once again back in style.

4. SHEER BLOUSES OR OVERLAYS

The fashion of sheer clothing has a long and fascinating history, dating back to the 16th century, when Egyptian men and women adorned themselves in delicate linen. The trend of sheer clothing soon spread to England, where it began to gain popularity, particularly among young women who were looking for ways to add variety and texture to their wardrobe. During this period, maidens started wearing sheer garments over their trousers, which was considered quite daring and revolutionary at the time. Today, the trend of sheer clothing remains as popular as ever, with designers coming up with new and innovative ways to incorporate sheer fabrics into their collections. Sheer clothing options range from jackets that reveal your outfit underneath to tank tops layered over bras, adding an extra dimension of style to any outfit. Whether you are looking for a subtle way to add sheer elements to your wardrobe or want to make a bold statement with a fully sheer piece, there are endless options available for you to choose from. Sheer garments can be dressed up or down, making them perfect for any occasion, and they are sure to turn heads and make a statement wherever you go.

5. LEATHER OUTFITS

Leather outfits have made a resounding comeback in the fashion world, and their resurgence has been nothing short of sensational. Gone are the days when they were exclusively reserved for the bad boy or girl aesthetic or the gothic scene. Nowadays, leather products are being designed to cater to softer looks and styles, making them an extremely versatile and adaptable material that can be incorporated into a wide range of outfits. It's safe to say that leather products have transcended their retro origins and have become a staple in contemporary fashion. So if you're looking to add a touch of timeless sophistication to your wardrobe, investing in some quality leather items is definitely a wise choice.

There are so many trends making their way back to our current times! Feel free to add a personal twist to whatever trend catches your attention; after all, fashion is meant to make a personal statement.

WHY YOU SHOULD USE SUNSCREEN EVEN AS A DARK-SKINNED PERSON

BY DANIELLE ANENE

You might think that being a dark-skinned person exempts you from using sunscreen or so the popular belief goes, but this is very far from the truth as your skin is also prone to several skin problems.

Unlike the light skin or fair individuals, sunburn on a dark skin is manifested by a burning sensation long after you are no longer exposed to the sun. Although it is more prominent on a light skin as their face or exposed body part turns red, you will most likely experience patches of different colors on your skin, followed by dryness and scab and eventually a peel in the following days.

As Nigerians, we are well aware of the scorching heat and unpredictable climate that we experience. Unfortunately, the commonly used phrase "Black don't crack" does not hold true when it comes to sun damage on unprotected skin. In this edition, we aim to emphasize the importance of wearing sunscreen and provide insights on why it should be an essential part of your daily routine.

UNNECESSARY DISCOLORATION & HYPERPIGMENTATION

Black skin may offer some protection from the sun, but it is also susceptible to discoloration and hyperpigmentation. Unfortunately, sun exposure can exacerbate these issues. Hyperpigmentation occurs when melanin production goes into overdrive, which can be triggered by a variety of factors including inflammation due to acne or eczema, use of harsh skincare products, genetics, and prolonged exposure to sunlight. If you are currently experiencing hyperpigmentation, it's important to take steps to protect your skin from further damage and to seek out targeted treatments to address the issue.

SUNBURN & SUN DAMAGE

If your skin appears darker than its usual complexion, it's likely that you are experiencing a sunburn. Sunburn occurs when your skin is damaged due to excessive exposure to the sun. To protect the previous outer layer of skin, your body produces more melanin. Therefore, if you don't protect your skin with sunscreen, you are more susceptible to sunburn which results in a darker, flaky and peeled skin.

PRONE TO SKIN CANCER

Skin cancer is primarily caused by exposure to the sun. Although melanin provides black skin with double the protection, studies indicate that black populations are highly susceptible to skin cancer. One contributing factor to this vulnerability is the belief that sunscreen is unnecessary for individuals with darker skin tones. Consequently,

many fail to take the necessary precautions to prevent skin cancer.

PREMATURE AGING & WRINKLES

As we age, our skin loses collagen, which is responsible for providing volume and maintaining a plump, firm appearance while keeping fine lines at bay. However, prolonged exposure to the sun can accelerate this natural process, leading to undesirable effects such as wrinkles, sagging skin, and the formation of fine lines. It's essential to protect your skin to maintain its suppleness and youthful appearance.

We know that applying sunscreen can sometimes be a hassle, but the benefits of wearing it before going outside far outweigh any drawbacks. To determine which type of sunscreen will work best for you, we recommend conducting research or consulting with a dermatologist.

Why You Should Beautify

YOUR HOME WITH ART

BY DANIELLE ANENE

Fine art is a financial investment

Investing in art has become a popular financial decision in recent years because of its potential for significant returns. It's no longer just about finding art as a decorative addition to your home or office; instead, it is viewed as a valuable asset that can appreciate over time. By thoughtfully selecting and acquiring pieces, investing in art can be a wise financial move.

Art is a relaxant

In our fast-paced world that demands speed and productivity, home should serve as a sanctuary for relaxation. Simply sitting on the couch and staring at a blank wall or TV after a busy day at work is not always recharging or calming. Instead, investing in art that creates a positive mood can make a big difference in how we feel when caring for our loved ones and winding down at home.

You can slowly build your gallery

Art serves as a focal point in a room, drawing attention and creating a sense of visual interest. This can be achieved by selecting a large and bold piece of artwork to hang on a wall or by grouping smaller pieces together to create a gallery wall. In no time, while purchasing the art pieces that speak to you, you would have built a mini gallery, just for the fun of it!

Art fosters creativity

Have you ever visited a gallery and been asked to interpret the art pieces in front of you? Perhaps you were with friends, and together you excitedly conjured up stories based on your understanding of the

artwork. This is precisely what art is designed to do - it stimulates your thinking. When placed in your home, it promotes creative thinking and freedom of artistic expression.

With Art, there is always a back story

Art can be a fantastic way to kick off a conversation. You might chat about how you discovered a particular piece, why you were drawn to it, or even why you chose to display it where you did. Whether you're looking for an icebreaker with new acquaintances or showcasing your home to loved ones, talking about art is a great addition to the discussion.

Art breathes colour into a living space

While having your furniture arranged in its typical layout may be acceptable, overwhelming colours can create distractions and disrupt the overall colour scheme of the room. However, incorporating art into the space can bring everything together seamlessly, adding a touch of

Oftentimes, when home decor is discussed, art is usually the last thing discussed, and this might be because art is still not viewed as an integral part of the interior but as an added beauty to a home. But what if we told you that home decor was art in itself? After all, what is art if not the expression or application of human creative skill and imagination through painting, music, literature, and dance?

Your home's appearance can reveal a lot about your personality to visitors. Our taste in decor is often a reflection of ourselves, and we choose items for our homes based on that taste, sometimes unconsciously. In this edition, we will explore the benefits of home decor as a form of art and appreciate the beauty it can bring to our living spaces.

elegance and sophistication

Keep in mind that surrounding ourselves with beautiful paintings not only creates a stylish home or workspace but also provides us with health benefits. When choosing art for our living or working spaces, it's important to select pieces that speak to us and complement the overall aesthetic of the area. The colour scheme should also be taken into consideration.

to the ambiance.

TTEOKBOKKI The Goodness That Is Called

BY DANIELLE ANENE

Attention all K-Drama fans! If you are an avid watcher of Korean dramas, then you are most likely familiar with the mouth-watering Korean street food known as tteokbokki, pronounced "topokki" and written as 떡볶이 in Hangul.

This snack consists of chewy rice cakes simmered in a deliciously addictive sauce that boasts the perfect blend of sweet, savory, and spicy flavours. Simply put, Tteokbokki is a must-try for anyone looking to indulge in an authentic Korean culinary experience!

If you've never tried Korean rice cakes before, imagine something similar to savory mochi or perhaps gnocchi drenched in spicy sauce. The texture is delightfully chewy and bouncy, while the flavour of the rice cakes alone is quite mild. However, when cooked in a sauce, they absorb the flavours like sponges and become irresistibly delicious. In this edition, we're excited to share a simple recipe that allows you to make your very own Korean rice cakes at home.

Thankfully, Lagos is a city with so many resources that getting the ingredients will not be a difficult feat, and some stores deliver to the doorstep as well.

INGREDIENTS

• 1 pound of rice cake (tteok), bought or homemade. (Use a little more if you’re not adding hard boiled eggs and fish cakes)

• 4 cups of water or chicken stock

• 7 large size dried anchovies, with heads and intestines removed

• 6 x 8 inch dried kelp

• ⅓ cup hot pepper paste (gochujang)

• 1 tablespoon of Korean chili flakes aka as gochugaru

• 1 tablespoon sugar

• 3 green onions (scallions), cut into 3 inch long pieces

• 2 hard boiled eggs, shelled (optional)

• ½ pound fish cakes (optional)

COOKING PROCEDURE

1. To prepare the dish, start by adding water, dried anchovies, and dried kelp to a shallow pot or pan. Let it boil for 15 minutes over medium-high heat without the lid.

2. In a separate small bowl, combine the gochujang (hot pepper paste), gochugaru (hot pepper flakes), and sugar.

3. Next, remove the anchovies and kelp from the pot, and add in the rice cake, the mixture from the bowl, the green onion, and any optional ingredients. The stock from the mixture will be about 2½ cups.

4. To prepare the tteokbokki, start by gently stirring the mixture with a wooden spoon once it begins to boil. Continue stirring while allowing the mixture to simmer until the rice cake becomes tender and the tteokbokki sauce thickens and takes on a shiny appearance. The process should take around 10 to 15 minutes. If you find that the rice cake is still too firm, add more water and keep stirring until it reaches the desired softness. It's worth noting that when using freshly made rice cakes, the cooking time may vary.

5. To prepare frozen rice cake for cooking, start by thawing it out and soaking it in cold water to achieve a softer consistency.

6. Once cooked, serve hot immediately.

Any leftovers can be safely stored in the refrigerator and reheated when ready to eat. For best taste and quality, consume within a few days.

Congratulations! You've successfully made your own rice cake, which you can enjoy to your heart's content in the comfort of your home. Why not pair it with your favorite Korean movie or drama for ultimate satisfaction?