IS LACK OF CONSISTENCY KILLING YOUR SALES?
ŽŶ͛ƚ hŶĚĞƌĞƐƟŵĂƚĞ ƚŚĞ WŽǁĞƌ ŽĨ ZĞƉĞƟƟŽŶ ŝŶ DĂƌŬĞƟŶŐ By Victoria Munro ŽŶĐĞ Ă ŵŽŶƚŚ ƚŽ ĞĚŝƚŽƌƐ ŽĨ ŝŶĚƵƐƚƌLJ ƉƵďůŝĐĂƟŽŶƐ ĂŶĚ ůŽĐĂů ŶĞǁƐƉĂƉĞƌƐ͘
W
hatever forms of ŵĂƌŬĞƟŶŐ LJŽƵ ƵƐĞ͕ ŽŶĐĞ Žƌ ƚǁŝĐĞ ǁŽŶ͛ƚ ďĞ ĞīĞĐƟǀĞ͘ Consistency is key, so if you’re just going to try it once or ƚǁŝĐĞ͕ ƐĂǀĞ LJŽƵƌ ŵŽŶĞLJ͊
Keep in Touch with Clients and WƌŽƐƉĞĐƚƐ ZĞŐƵůĂƌůLJ͗ Direct ŵĂŝůŝŶŐƐ ƚŽ ĐƵƌƌĞŶƚ ĐůŝĞŶƚƐ ĂŶĚ ƉƌŽƐƉĞĐƚƐ ƐŚŽƵůĚ ďĞ ĚĞůŝǀĞƌĞĚ ŽŶ Ă ĐŽŶƐŝƐƚĞŶƚ ďĂƐŝƐ͕ Ăƚ ůĞĂƐƚ 62
Dar Life I AUGUST 2020
Ɛŝdž ƟŵĞƐ Ă LJĞĂƌ͘ dŚĞƐĞ ĐŽƵůĚ ŝŶĐůƵĚĞ͗ ŶĞǁƐůĞƩĞƌƐ Žƌ ĞnjŝŶĞƐ͕ ƉŽƐƚĐĂƌĚƐ͕ ůĞƩĞƌƐ͕ ŝŶǀŝƚĂƟŽŶƐ͕ ĂŶŶŽƵŶĐĞŵĞŶƚƐ͕ ĐŽƵƉŽŶƐ͕ ĞƚĐ͘ dĂŬŝŶŐ ƟŵĞ ƚŽ ĐůŝƉ ĂŶĚ ƐĞŶĚ ƵƐĞĨƵů ĂƌƟĐůĞƐ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ when you’re not asking for a ƐĂůĞ ĐĂŶ ďƵŝůĚ Ă ďŽŶĚ ŽĨ ƚƌƵƐƚ͘ ƵŝůĚ ƌĞůĂƟŽŶƐŚŝƉƐ ďLJ ƐĞƫŶŐ ƵƉ Ă ƐLJƐƚĞŵ ƚŽ ĐĂůů ĐůŝĞŶƚƐ ĂŶĚ ƉƌŽƐƉĞĐƚƐ ŽŶ Ă ƌĞŐƵůĂƌ ďĂƐŝƐ͘ DĂŬĞ DĂƌŬĞƟŶŐ Ă ,Ăďŝƚ͗ Žŵŵŝƚ ƚŽ ĚŽŝŶŐ Ăƚ ůĞĂƐƚ ƚǁŽ ƚŽ ƚŚƌĞĞ ŵĂƌŬĞƟŶŐ ĂĐƟǀŝƟĞƐ ĞǀĞƌLJ ĚĂLJ͘ dŚŝƐ ŵĂLJ ƐĞĞŵ ĐŚĂůůĞŶŐŝŶŐ ŝŶŝƟĂůůLJ͕ ďƵƚ ĂŌĞƌ Ă ĨĞǁ ǁĞĞŬƐ ŝƚ ǁŝůů ŚĂǀĞ ďĞĐŽŵĞ ĂŶ ĞĂƐLJ ĂŶĚ ƉƌŽĮƚĂďůĞ ŚĂďŝƚ͘ ŽŵŵƵŶŝĐĂƚĞ ǁŝƚŚ ƚŚĞ DĞĚŝĂ͗ ^ĞŶĚ ƉƌĞƐƐ ƌĞůĞĂƐĞƐ ƌĞŐƵůĂƌůLJ ĚĞƚĂŝůŝŶŐ Ă ŶĞǁƐǁŽƌƚŚLJ ĞǀĞŶƚ͕ recent achievement or the ůĂƚĞƐƚ ĚĞǀĞůŽƉŵĞŶƚƐ ŝŶ LJŽƵƌ ďƵƐŝŶĞƐƐ͘ /ĚĞĂůůLJ͕ ƐĞŶĚ ƚŚĞƐĞ
ŽŶƐŝƐƚĞŶƚůLJ dƌĂĐŬ ĐƟǀŝƟĞƐ͕ Costs and Results: DĞĂƐƵƌĞ LJŽƵƌ ƐƵĐĐĞƐƐ͊ ĞƐŝŐŶ Ă ƐLJƐƚĞŵ ƚŽ ĞīĞĐƟǀĞůLJ ƚƌĂĐŬ ƚŚĞ ƌĞƐƵůƚƐ ŽĨ ĞĂĐŚ ŵĂƌŬĞƟŶŐ ĂĐƟǀŝƚLJ͘ tŝƚŚŽƵƚ ƚŚŝƐ ŝŶ ƉůĂĐĞ͕ LJŽƵ͛ůů never know if you’ve won or ůŽƐƚ͕ ǁŚŝĐŚ ŵĞƚŚŽĚƐ ǁĞƌĞ ŐƌĞĂƚ ŝŶǀĞƐƚŵĞŶƚƐ ĂŶĚ ǁŚŝĐŚ LJŽƵ ƐŚŽƵůĚ ĂďĂŶĚŽŶ͘ ^ŽŵĞ ƐƚƌĂƚĞŐŝĞƐ͕ ůŝŬĞ ĂŶ ĂĚ ĐĂŵƉĂŝŐŶ͕ ĐĂŶ LJŝĞůĚ ŝŵŵĞĚŝĂƚĞ ƌĞƐƵůƚƐ͖ ŽŶ ƚŚĞ ŽƚŚĞƌ ŚĂŶĚ͕ WZ ƚĂŬĞƐ ůŽŶŐĞƌ ƚŽ ďƵŝůĚ ĂŶĚ ƚƌĂĐŬ͘ ZĞƉĞƟƟŽŶ ĂŶĚ ĐŽŶƐŝƐƚĞŶĐLJ ŝŶ ŵĂƌŬĞƟŶŐ ďƵŝůĚƐ ƐƚƌŽŶŐ ĂǁĂƌĞŶĞƐƐ ĂŶĚ ĐƌĞĚŝďŝůŝƚLJ͘ Ɛ LJŽƵ ĐŽŶƐŝĚĞƌ LJŽƵƌ ŵĂƌŬĞƟŶŐ ƉůĂŶ ĨŽƌ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌ͕ ĐŽŶƐŝĚĞƌ ǁĂLJƐ ƚŽ ďƵŝůĚ ďŽƚŚ ƌĞƉĞƟƟŽŶ ĂŶĚ ĐŽŶƐŝƐƚĞŶĐLJ ŝŶƚŽ ƚŚĞ ƉůĂŶ͕ ĂŶĚ ŵĂŬĞ ŶĞdžƚ LJĞĂƌ Ă ƌĞĐŽƌĚ LJĞĂƌ͊
All Picture Courtesy of Victoria Munro
>ĂĐŬ ŽĨ ƌĞƉĞƟƟŽŶ ĐŽƵůĚ ďĞ ƐĂďŽƚĂŐŝŶŐ ƐĂůĞƐ ĂŶĚ ĐŽƐƟŶŐ LJŽƵ Ă ĨŽƌƚƵŶĞ͘ zŽƵƌ ŵĞƐƐĂŐĞ ŶĞĞĚƐ ƚŽ ďĞ seen and heard over and ŽǀĞƌ ĂŐĂŝŶ͘ /ƚ ŝƐ ŐĞŶĞƌĂůůLJ accepted that it takes six ƚŽ ĞŝŐŚƚ ͞ƚŽƵĐŚĞƐ͟ ƚŽ ŐĞƚ LJŽƵƌ ŶĂŵĞ͕ ƐĞƌǀŝĐĞ͕ ďƌĂŶĚ or product to the point ŽĨ ĂĐŚŝĞǀŝŶŐ ƚŽƉͲŽĨͲŵŝŶĚ awareness with your prospects and customers.
WƌŽũĞĐƚ Ă ŽŶƐŝƐƚĞŶƚ /ŵĂŐĞ͗ tŚĂƚ ŵĞƐƐĂŐĞ ĚŽ LJŽƵ ǁĂŶƚ ƚŽ ĐŽŵŵƵŶŝĐĂƚĞ͍ /Ĩ LJŽƵ ǁĂŶƚ to be known for top-notch ƋƵĂůŝƚLJ͕ ƚŚĞŶ ĞǀĞƌLJƚŚŝŶŐ ŵƵƐƚ ƌĞŇĞĐƚ ƚŚĞ ŚŝŐŚĞƐƚ ƋƵĂůŝƚLJ͗ ƉƌŝŶƚĞĚ ŵĂƚĞƌŝĂůƐ͕ ĞůĞĐƚƌŽŶŝĐ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ƉŚŽŶĞ ĐŽŶǀĞƌƐĂƟŽŶƐ͕ ĞƚĐ͘ /Ĩ LJŽƵ ĐůĂŝŵ ƚŽ ďĞ ĂŶ ĞdžĐĞƉƟŽŶĂůůLJ ŝŶŶŽǀĂƟǀĞ ĚĞƐŝŐŶĞƌ͕ ƚŚĞŶ ĞǀĞƌLJƚŚŝŶŐ LJŽƵ ƉƌŽĚƵĐĞ ŵƵƐƚ ĐŽŵŵƵŶŝĐĂƚĞ ƵŶƵƐƵĂů ĐƌĞĂƟǀŝƚLJ͘ /Ĩ LJŽƵ ǁĂŶƚ your company to be known as ƚŚĞ ĨƌŝĞŶĚůLJ ĚƌLJ ĐůĞĂŶĞƌƐ͕ ƚŚĞŶ LJŽƵƌ ƐƚŽƌĞ ŵƵƐƚ ďĞ ǁĞůĐŽŵŝŶŐ͕ ĂŶĚ ĞǀĞƌLJŽŶĞ ǁŚŽ ŚĂƐ ĐŽŶƚĂĐƚ ǁŝƚŚ ƚŚĞ ƉƵďůŝĐ ŵƵƐƚ ďĞ ĨƌŝĞŶĚůLJ͘
