Vision Students Art Show

Design Objective:

Create a composite, a banner, a postcard, and a yard sign for the Catawba Valley Community College Vision Art Show.

Design Brief:

The composite consists of a photo of an open door at the end of a hallway, an alleyway surrounded by apartment buildings, a silhouette of a man covered in flowers, a snail, a cat with a butterfly on its nose, and jellyfish swimming over a starry night sky. The main color palette consists of pink, blue, purple, and black to convey an unnatural, dream-like feeling. The composite relates to the theme of creativity by having the viewer step into a magical world filled with giant animals and a vibrantly colored nightlife that defy logic from our world. The silhouette covered in flowers represents the viewer, full of creativity and life, looking at the cat that resembles the grace and independence of the world. The cat is also looking at the butterfly which reflects transformation, hope, and faith. The snail represents life’s progress and the sacred space of the home that reflects the dream-like feeling of the world. The banner, postcard, and yard sign all include information about the art show along with the Vision logo in the pink and blue colors from the composite image. All of these elements help motivate the viewers to come to the art show that is promoted by the information in the text. The text is white to make it stand out against the dark background and grab the viewer’s attention after noticing the enchanting scene of images.