Sparkle Flow

Design Objective: Design a logo, a style guide, packaging mockups, postcards, a GIF, social media posts, a website prototype, and a case study for a sports drink.

Design Brief:

Sparkle Flow is a sports drink brand that focuses on fruity flavors. The logo simply features the name Sparkle Flow with a few sparkles on a blue background. The sparkles around the logo relate to the word “Sparkle” and the scripted font relates to the word “Flow” and gives the logo movement. The logo is also placed diagonally to emphasize the energy the drink will give customers. Sparkle Flow comes in four flavors: lemon, orange, watermelon, and kiwi. These were chosen to give a variety of refreshing flavors for the customers to try. Each fruit is cut in half on its respective can to make the shape of a circle below the logo. The sports drink comes in a tall can that has a simple design and color palette. The branding colors on the packaging are three different shades of blue, as well as the colors of whichever flavor a particular drink is. The background blues on the cans relate to water and flow that reflect the company name. The different color backgrounds that change for every flavor help each fruit stand out and give visual appeal to every can. All the colors help give the customer a calm and relaxed feeling when looking at them and will motivate them to buy the product again. A social media campaign was created to promote Sparkle Flow and show off discounts that are available for students. The media campaign gives a call to action for students to take a break from studying on different holidays as well as highlighting different student accomplishments. The website was designed to show off the products and bundles that customers can buy. Customers can also sign up for an email newsletter for exclusive offers while on the website. When signing up for the newsletter, customers will receive postcards for 50% off their next purchase with a tailored thank you from the company. The website, newsletter, and postcards all feature elements with the brand colors as well as the respective colors that relate to the fruit being shown. The added fruit color helps give variety and visual appeal to help customers recognize the company.