Spirit Shop

Design Objective: Design wall, window, and banner environmental graphics for the Catawba Valley Community College (CVCC) Campus Store.

Design Brief:

A simple wall and window environmental graphic was designed with the CVCC branding for the campus store’s spirit shop. The color palette chosen is dark red and golden yellow, as these are the campus store’s branding colors and give the design a powerful and exciting feel. The wall graphic is of the CVCC Red Hawk mascot carrying a yellow banner with the words “Spirit Shop” in white. This simple design not only helps the customer navigate the store but also shows school spirit by having the Red Hawk fly with the banner. The waves of the banner represent the hills of Catawba Valley. The window graphic uses a simple pattern of overlapping feathers in red outlined in yellow and the words Spirit Shop between some of the feathers. The feathers relate to the Red Hawk mascot on the wall. The store banner shows a sale for 25% off using the brand colors to keep the environmental graphics consistent. The banner also uses the feathers from the window graphic and Red Hawk wings to help tie in the banner with the store’s wall and window.