Sew Down

Design Objective: Design a brand identity out of a commonly used household item. Produce an environmental graphic, mockups, and a GIF series that all represent the brand.

Design Brief:

Sew Down is an art therapy business that allows the local community to come in and learn different types of sewing. Sew Down’s goal is to bring people together by creating.

Sew Down uses a tomato pincushion to create a simplified logo using only two colors. The logo and the name both show people that sewing is the focus of the establishment. The primary color is green to convey a sense of calm. The logo was placed on a sign outside the business to attract potential customers. An environmental graphic was designed as well to spark creativity in the customers in the lobby where they will easily see it. A GIF set was made to promote Sew Down on social media. These GIFs consist of spools moving into the shape of a heart, and a collection of various sewn hearts switching between frames. Hearts were chosen as the main focus of the GIFs to symbolize that sewing can bring people together.