Allestin

Design Objective: Create a brand for a new weight loss drug by creating a logo, packaging, collateral, a trade show booth, and mockups.

Design Brief:

Allestin is a weight loss drug that is marketed toward obese women who want extra help losing weight. The primary brand color is pink to represent femininity, as the goal of the company is to aid females while they work out. The secondary color is green because green represents nature and the outdoors. This is also signified in the logo by having a pink background and the tittle of the “I” in Allestin being replaced with leaves. The pink background around the box was used to keep consistency with the branding but also to stand out to women. The design of the box is simplistic so that the important information is more prominent. The trade show booth was created with the Allestin logo and slogan as well as photos of women outdoors. The pictures of women at the top and bottom of the mountain with the Allestin logo in between represent how Allestin helps to bridge the gap between the beginning of the weight loss journey and the peak of it. The booth staff wear branded lanyards and give out free t-shirts to potential customers that participate in the booth exercises. These t-shirts feature the Allestin logo on the front pocket and a graphic with the slogan on the back. These exercises are hosted by a professional fitness trainer to get people in the mindset of how much this product will help them.