The Fitting Protagonist

Design Objective:

Design a brand for a mobile retail business. This brand must include a logo, patterns, a truck design, collateral, and mockups that all represent the mobile business.

Design Brief:

The Fitting Protagonist is a mobile business that delivers cosplays of anime characters right to people’s doors. The Fitting Protagonist allows customers to rent or buy a cosplay as well as makeup and other accessories that go with the costume. The mobile business also offers trained employees to assist in getting ready and can tailor fit the outfit to the customer. The name Fitting Protagonist symbolizes the customer becoming not just a character, but the main character to their own story. In the logo, the ribbon, representing clothing, and the sword, representing anime, are in the shape of an F and a P combined to stand for Fitting Protagonist. The logo is blue, light purple, dark purple, light brown, and dark brown. The purples of the ribbon show the high quality of the products because purple symbolizes strength and royalty. The blue and browns on the sword show that the quality customers are getting is sleek and clean. The pattern on the packaging and truck uses different clothing items and accessories to show what the business offers. It also uses the brand colors to stand out to potential customers on the road. The collateral for the business is a box that holds accessories and makeup kits, as well as a suit bag to hold cosplays. All packaging shows the brand’s logo and pattern to help customers easily identify the business.