REAL WOMEN Ambassador Guide DIAMOND COLLECTIVE THE REAL STORIES REAL JEWELRY
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"Alone, we can do so little; together, we can do so much" - Helen Keller
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At Cut + Clarity, we foster community through conversation and by catalyzing amazing people with resounding voices. Our Diamond Collective Ambassadors are leaders that care about the legacy they leave behind and leave their corner of the world a better place than they found it. Real Real Jewelry. TM
Stories.
About The Diamond Collective OUR MISSION STATEMENT Real Women.
TABLE OF CONTENTS ABOUT DIAMOND COLLECTIVE01/02 A NOTE FROM OUR FOUNDER04 THE COLLECTIVE MONTHLY05 C U T + C L A R I T Y CONTENT MISSIONS07 YOUR 1ST POST08 UNBOXING GUIDELINES09 10 LEAVING A REVIEW 11 QUALITY CONTENT 12 QUALITY CAPTIONS 13 HASHTAGS 3 MOODBOARD06 14 KEYWORDS 15 B.A.M 16 B.A.Y 17 YOUR COMMUNITY FORUM 18 ROTATING CLOSET 19 CONTACT US 20 NOTES
I started Cut + Clarity knowing that “together we can do so much!” And so together, we manifested a socially responsible brand. One where we don't ask for a seat at the table. Instead, we create our own. Thank you for being with us and perpetuating love, and compassion. Our world needs it today more than ever. Much love, Mariana Russo Chambers FOUNDER Welcome A NOTE FROM OUR FOUNDER 4
COLLECTIVE The COLLECTIVE Monthly is your BA holy grail. Published on the 1st of the month to our private webpage and made just for you, “The Collective ” has everything you need to succeed as a Diamond Collective Ambassador. Want to be featured? Tell us what you’re up to. 5 Here you can: · Catch up on C+C’s latest news · Cheer on your fellow BA’s · Get your monthly moodboard · Get your Content Mission · See our current BAM (Brand Ambassador of the Month) · Share your news with the world · Get inspired Monthly The
MOODBOARD Featuring you and our latest obsessions to inspire your content creation. Check out our Pinterest for more: @cutandclarityco 6
1 Reel/TikTok/Youtube Video 1 In-Grid IG Post 3 Stories Content Missions Each month we will have content missions related to our initiatives. Take part in the Content Mission and get rewarded!
is optional and only sign up if you can commit to the mission Failure to follow through will disqualify you from future missions.
*Earn
extra BAM points and become eligible for that month’s surprise gift pack. Content Expectations 7
*Participation
1 Unboxing Reel/TikTok 1 Story Post 1 Image/Carousel of you wearing the product Leave a review of your product on www.cutandclarity.co Your 1st Post You received your package - now what? Our jewelry is made of recycled 14k solid gold, making it your perfect everyday essential. Our goal is to highlight how C+C integrates into your daily life and tells the story of you no matter where you are or what you are doing. Content Expectations Post on or before your intake form confirmed date. Review Unboxing Guidelines Review Quality Content tips 8 1st Post Checklist *Neglecting to meet the content requirements automatically disqualifies you from participating in the Collective.
Record
Guidelines DO NOT SHARE: Priority Mail Box ZipLoc Bag Any dents or imperfections on the C+C box Tape, extra wrapping paper DO SHARE: The wrapping paper Any C+C branding (sticker, poly mailer) Jewelry box Personal message on C+C card 9
Unboxing(optional)videos share
Unboxing Reel
when you FINALLY receive the package you’ve been waiting for. Create excellent unboxing
Have
Keep the video under 15 seconds Use trending sounds, voiceover, or go with an ASMR Placeroute jewelry in jewelry box/dish displaying the brand
Try
with these
Recordlogojewelry facing the sun to maximize the glow. an aesthetically pleasing background. the jewelry on. your reaction to opening your package. the excitement you feel videos tips:
2. Click on the hamburger menu Product Reviews Reviews earn you 15 BAM points and are a crucial part of our community. Make sure to leave a product review on ALL C+C pieces you own or borrowed. 1.Click on the review icon 3. Write your review and post! 1 0
Contrast: wear clothing that will help the jewelry stand out
Why do you love C+C jewelry? How does it make you feel? What does this piece mean to you?
conversations.
Other
be
Trends:
Describe the process of customization and discovering the brand Good lighting: Make sure the jewelry sparkles; use natural daylight or a ring light
an algorithm
Variety:
wea Create content that resonates + build trust. Authentic
Placement: place jewelry in backgrounds and colors that help the piece stand out Mediums: Reels are great for expanding your reach Keep them to 15s max
Tips: Quality Content 1 1
Originality: personable content (not salesy) participate in trends for boost your content does not always have to C+C specific Earn points by just connections create 2 way
Mix
How does your jewelry tell your story and celebrate you? What does this piece mean to you? Use Key words + hashtags to show how you connect with C+C Share your Discount Code with your audience! Check out Shopify Collabs/Dovetale for your unique code Share your why+ create captions that resonate. Ex: Keeping my grandma close to my heart. I love this personalized necklace because it’s made of recycled solid gold This is an investment in me Check out @cutandclarityco and use code #BA10for your exclusive discount #CircularProduct #MadeInNYC #CutAndClarityCo #PartOfMeCC Quality Captions 1 2
#PartOfMeCC#CCxMe#CCxYou#DiamondCollectiveCC#CutandClarityCo UseofHashtags Branded: About C+C: #InvestmentJewelry#ootdJewelry#JewelryBlogger#SustainableJewelry#LatinxOwned#MadeInNYC#GoldJewelry#CustomJewelry#PersonalizedJewelry Rule of thumb: Just because you can, doesn’t mean you should! Hashtags are intended to make your posts searchable. We recommend 5 7 hashtags as per IG's account @creator. Posting more than 5 7 won't allow IG to identify the hashtags that are making you searchable For accessibility purposes, use capital letters at the beginning of each hash tagged word EX: #GoldJewelry Max # per post: 30 Max # per story: 10 If you include more than the max allowance, your comment or caption won't post Recommended Hashtags: 1 3
1 4 Sustainable Jewelry Women Owned Business Custom Made Jewelry Personalized Jewelry Recycled 14k Solid Gold Jewelry Jewelry With Meaning Made in NYC The NYC Diamond District Versatile Jewelry Everyday Jewelry Jewelry That Tells My Story, Investment Jewelry Circular Products Shop Small Key words: Tags: @cutandclarityco @diamondcollectivecc Like hashtags, Keywords help with searchability making sure that your content is served to those searching for it Keywords also clarify the WHO, WHAT, WHERE of your post without long captions UseofKeywords
$ 200 Cut + Clarity Gift Card 1 Entry for AOY Ambassador of the Year C + C Feature 1 2. 3 R E C O G N I Z I N G Y O U ! E A C H M O N T H W E W I L L R E W A R D Y O U F O R D O I N G W H A T Y O U D O I N C + C J E W E L R Y . Brand Ambassador of the Month BAM $ 100 Cut + Clarity Gift Card1. 1st Runner up $ 50 Cut + Clarity Gift Card1 2nd Runner up Earn points in these categories and earn your title: How to become a BAM Most Engaged 30 Points Most Involved 30 Points Most Helpful 30 Points Story Post 15 Points each In- Grid Post 20+ points Reel / Tiktok Post 30+ points Inspo Post varies Track your points with our BAM Tracker. Points are updated regularly. Maintain a minimum of 50 monthly points to remain in the program. 1 5 B.A.M
BAY is the event of the year to thank you for all of your continued love and support. It is the time of the year for our community to come together IRL and kick off the new year in good company. BrandAmbassadoroftheYear W E L C O M E T O T H E B A Y A T H A M M O C K B A Y 1 5 B.A.Y HOW TO BECOME BAY Earn BAM and receive 1 entry Earn the most entries and WIN! St. Pete Beach,FL 33706 **Continue to engage on our social, post quality content + stay involved with us for your chance to win complimentary perks and an invite to the BAY! January 6 - 8, 2023 WHEN IS BAY? WHAT IS BAY?
INTRODUCING @diamondcollectivecc Our Joint Finsta! Your Community Forum Log in credentials: User: DiamondCollectiveCC Password: CUT+clarityGroup Content Mission: Post at least once this month in the community forum Ask for advice Share your day in the life Share recommendations Add your favorite memes *DM or email us when you login to get your IG access code. JOIN 1 6 Follow @diamondcollectivecc
The Rotating Closet W A N T M O R E J E W E L R Y ? As a Diamond Collective Ambassador, you can access our entire jewelry collection as part of our Rotating Closet perk - borrow jewelry for content or special events! To request a rotating closet package, fill out the corresponding form in your shared google drive. 1 7
Contact us Amber Martinez, Head of Community amber@cutandclarity.co 203 600 4889 IG: @bamber m Mariana Russo Chambers, CEO/FOUNDER mariana@cutandclarity.co IG: @marianarchamb IG: @cutandclarityco TikTok: @cutandclarityco Pinterest: @cutandclarityco 1 8
M Y N O T E S
" NEVER STOP CREATING " @CUTANDCLARITY.CO
