Brought to you by Motherhood Online, the pregnancy and parenting website in conjunction with Custard & Crumble Ltd.
Editor: Rachel Bradbury rachel@motherhood.online
Creative Designer: Kate Squier
Designer: Tracey Phillips
Head of Sales & Advertising: Katie Amps katie@motherhood.online
Published by: Custard & Crumble Ltd
Printed December 2025
Printed by: Precision Colour Printing
Printed on chlorine-free paper from a sustainable source.
Opinions expressed are not necessarily those of the publisher, but of individual contributors. We thank the brands included for helping us bring you this magazine.
Copyright is owned by Custard & Crumble Ltd (The publisher) No part of this publication may be reproduced or transmitted in any form without prior written permission of the publisher. We strive to achieve the highest quality and accuracy of content. Should you spot any errors please do get in touch. We can not accept liability for any loss or damage through the use of this magazine.
congrats! Huge
Expecting a baby is such an exciting time, but no kidding it can be a little scary too. No doubt you will experience a whole cocktail of emotions. I certainly did with my first baby. This emotional rollercoaster is completely normal for first-time parents. Here at Motherhood - the brand new title from the team at Custard & Crumble - we are here to help you navigate this beautiful stage with real life stories, expert advice, support and up-to-date pregnancy information; not forgetting lots of product information, offers and competitions.
Our Motherhood guide will take you through from finding out you are pregnant all the way to giving birth with guidance on what to pack in your hospital bag, and what to include in your birth plan.
So take a break, relax and enjoy a cup of something decaf as we help you on your exciting journey.
Rachel
RACHEL BRADBURY
EDITOR
Custard & Crumble gift packs are packed with free samples, leaflets and our new Motherhood magazine to help prepare you for pregnancy, birth and beyond.
Feedback to help us improve & WIN
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Introducing! The Motherhood Insider Club
Love trying baby gear and sharing what really works?
The Motherhood Insider Club is our new test-and-review community. Try and keep brilliant products, let us know what your think and help other families purchase with confidence.
Free products, exciting, competitions and amazing offers, helping you save on the products you really need! It’s so simple to sign up, just head to the website and enter your email!
WHAT IS THE INSIDER CLUB?
Pregnancy and early parenthood come with a LOT of decisions. Which pram? Which monitor? Which bottles actually help with wind? It’s exciting, but it can also feel overwhelming – and expensive.
The Motherhood Insider Club is a free community of real parents who help us decide which products, brands and offers deserve a spot on motherhood. online and in this magazine. You test things in real life, tell us what you think, and your feedback shapes future reviews, offers and competitions.
SCAN ME TO JOIN
IS IT EASY TO JOIN?
IS THIS FOR ME? ASK YOURSELF…
Do you always hunt for a discount before making a purchase?
Would you enter a competition?
Would you love to receive a free product?
Are you that person who loves a free sample?
Yes? Well, you’re exactly who we created the Insider Club for.
JOIN THE CLUB
Love a free sample and a goodcode?discount
You’re exactly who we created the Insider Club for!
Yes – it’s super simple! Just scan the QR code below, pop in your email address, due date and postcode and you’re in.
No logging into a website or app. We’ll email whenever there’s a product trial or competition and enter you into all.
You’ll also unlock our amazing Insider Club offers – just keep an eye on your inbox for a win.
1 3 2 4
Scan the QR code or go to motherhood. online/insiderclub and fill in the quick form with your basic information.
WATCH YOUR INBOX
Whenever we have a new offer, competition or a product test, we’ll enter you. Think pushchairs from brands like Cybex, soothing baby swings from Graco, and products from a whole host of brands.
WHAT DO I GET?
Think dream pushchairs, stylish carriers, clever monitors, baby essentials and little treats just for you. If it’s made for you, your partner or your little one, it could be on test.
As an Insider you’re first in line for product trials, VIP discounts and prize draws. Plus our website lets you quickly find baby products by category, with discount codes –baby shopping, simplified. You can thank us later!
TRY IT IN REAL LIFE
If you’re picked, your product arrives at your door – and it’s yours to keep. Simple, enjoy!
SHARE YOUR HONEST REVIEW
After a set test period, we’ll send you a short online form. We might also ask for a couple of photos or a quick video. Tell us what you loved, what you’d change and whether you’d recommend it.
Big brands, brilliant products, unmissable savings, freebees and competitions. Sign up today!
Brands you love!
Our Motherhood Insider Club email subscribers get the good stuff first: exclusive offers, VIP competitions and product testing opportunities from favourite family brands like MAM, Weleda, Sudocrem, Cybex, Graco, iCandy and Rascals (with more being added all the time).
As an Insider, you might be invited to try....
BIG KIT
Pushchairs, travel systems, carriers, nursery furniture, interior decor, plus car seats and strollers, designed for busy family life, from newborn through every adventure together.
Bottles, sterilisers, breast pumps, highchairs, soothers, bibs, baby tableware, baby baths and snuggly towels, bath-time helpers.
EVERYDAY
ESSENTIALS & TREATS FOR YOU
Bappies and wipes, skincare, maternity and nursing wear, fitness and wellbeing products, household.
Try Win
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Deals
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Just scan the QR code on this page or head to
MOTHERHOOD.ONLINE/INSIDERCLUB
Each week, we'll update you on the latest competitions andproduct trials you've been entered in. Sign up today, and rest assured, everything we send will be perfectly suited to you and your little one!
Energy Energy New New Arrival Arrival
Iron contributes to the reduction of tiredness and to the normal function of the immune system
• Available in both a liquid and tablet version
• Contains highly absorbable iron gluconate
• Contains Vitamin C to increase iron absorption
• Floradix Liquid iron is suitable for vegetarians
• Floradix Tablets are suitable for vegans
• Suitable during pregnancy and breastfeeding
• Free from preservatives
Enter Our Competition!
WIN BIG! Win big with the Motherhood
Insider Club!
Join the free Motherhood Insider Club by email and you’ll be automatically entered into every competition that’s live on motherhood.online – plus all the new giveaways we launch – until you decide to opt out. No separate forms, no extra faff.
Each prize draw runs for 4–6 weeks, and we’re adding fresh competitions all the time, so there are always new chances to win. From big-ticket travel systems to clever feeding and pumping essentials, the Insider Club is the easiest way to win big on baby kit.
Win a Graco Near2Me DLX Bundle
Right now, one lucky Insider will win the Graco Near2Me DLX Bundle – an all-inone travel system with the Near2Me DLX pushchair, carrycot, SnugLite i-Size R129 infant car seat and SnugTurn i-Size base.
Why you’ll love it
KEEP BABY CLOSE
Slide2Me™ technology brings baby nearer in three height positions, whether they’re in the pushchair, carrycot or car seat, with a seat that faces you or the world.
SAFE AND COMFORTABLE
The telescopic handle adapts to different parents, the multi-position recline lets little ones nap flat, and the SnugLite infant car seat with SnugTurn ISOFIX base meets i-Size and R129 standards for simple, secure fitting.
Key specs: stroller from birth to approx. 4 years (0–22kg); carrycot from birth to approx. 6 months (0–9kg); car seat from birth to approx. 12 months (40–75cm, max 13kg).
prizes up for grabs!
ANGELCARE AC25-1 BABY MOVEMENT MONITOR
With Video & Sound for ultimate
CHICCO MERAVIGLIA HIGHCHAIR & FIRST DREAMS BABY BEAR
4-in-1 highchair and soothing bedtime projector. Prize value: £253.90.
MEDELA MOTION DOUBLE PUMP & NURSING ESSENTIALS
Wearable double pump, bras and nipple cream.
DOONA+ INFANT CAR SEAT & STROLLER
Car seat that turns into a stroller in seconds. Prize value: approx. £270.
SCAN THE QR CODE TO ENTER
or scan the QR code and join our mailing list, answer a simple question and pop in your details. Once you’re in, you’ll be automatically entered into every live competition and all new giveaways while your subscription stays active.
Welcoming a new baby is magical… and seriously expensive. That’s where the Motherhood Insider Club comes in.
Scan the QR code to head to motherhood.online, where you can search for the baby products you actually need –from big kit to everyday essentials – and unlock exclusive discounts, offers and perks from trusted brands. Think of it as your shortcut to smarter baby shopping, all in one place.
NEWS small world
Feeling overwhelmed by pregnancy and baby news? Don’t worry; we’ve got you covered! Stay in the loop and keep up with the latest from the world of pregnancy!
THE SUPPLEMENT FOR CONCEPTION, PREGNANCY AND BEYOND
EverydayMe Pre-Natal & Pregnancy is a supplement from GP Nutrition designed for conception, pregnancy, and breastfeeding, created by celebrity nutritionist Gabriela Peacock. It is a multivitamin that includes over 22 essential vitamins and minerals, such as folate, iodine, choline, and vitamin D, to support both mother and baby.
RRP: £27.50
New from Dr. Brown’s!
Make drying and storing baby bottles, sippy cups, and accessories easier than ever, with the new Dr Brown’s Drying Tower! The compact, spacesaving vertical design features six drying pegs that hold bottles upright for effective draining, while the three trays and upper compartment accommodates smaller items like teats and lids.
The sturdy stand-up rack can securely hold a variety of products including glass, plastic, and stainlesssteel cups, keeping them elevated off the countertop for quicker drying. There’s also a built-in bottle brush stand and a removable bottom tray to catch water for a quick cleanup. Easy to clean and BPAfree, the Drying Tower helps parents maintain an organised, clutter-free kitchen.
DRBROWNS.CO.UK
Your HEART actually GROWS during pregnancy
ONLY 5% of babies arrive on their due date
PUMP ON THE GO
MAM has launched MOVE, its first-ever wearable breast pump. The modern and discreet design fits inside bras without wires or tubes, giving mothers the necessary flexibility. MOVE includes three soft and flexible funnel inserts for comfort. The pump has three modes and five intensity levels, collecting up to 150ml (5 oz) per pump. MOVE features a discreet function for peaceful pumping, and the milk collector has a selfsterilising function.
MAMBABY.COM
AWARD-WINNING NATURAL BALM FOR BABIES WITH ECZEMA
WonderFold Launches Van Gogh Museum Collaboration
WonderFold, the leading innovator in stroller wagons, is proud to announce its latest collaboration with the Van Gogh Museum, bringing artistic inspiration to everyday family outings. This exclusive collection features accessories inspired by the works of Vincent van Gogh — thoughtfully designed to celebrate family connection, creativity and the beauty of adventure.
Families can now choose from two iconic Van Gogh designs — Almond Blossom and Sketches — across a range of accessories including carriage fabric,
full-coverage canopies, parent consoles and rear basket fabric. Each piece captures themes of nature, warmth and exploration, all central to both Van Gogh’s artistry and WonderFold’s ethos.
WONDERFOLDWAGON. CO.UK
Balmonds’ Skin Salvation is a gentle, effective balm for babies. The UK’s first 100% natural emollient classified as a treatment for eczema, multiaward-winning Skin Salvation is made with organic hemp seed oil, beeswax, and herbal tinctures. It’s fragrance-free, and suitable for all over use, including the face and nappy area. BALMONDS.CO.UK
Around 30% of pregnant women develop a taste for non-food items such as chalk, soap and even coal or tar.
YOUR FEET CAN GROW BY UP TO ONE SHOE SIZE
DISCOVER GRACO’S EXCLUSIVE MYAVO AT KIDDIES KINGDOM!
Suitable from birth to approx. 4 years (0-22kg), Graco’s award-winning Myavo is now available in the Fossil colourway, available exclusively at Kiddies Kingdom! This lightweight and compact stroller has a one-hand, one-second fold, making it super easy to bring with you as you go from home to car, train, or bus. Myavo’s multi-position recline includes a lie-flat option, which is ideal for newborns and handy for sleepy toddlers as well. Adjust the travel stroller’s calf rest in one smooth motion to keep your little rider comfy. You’ll love the premium look and feel that the UPF 50+ knit canopy and thoughtful design touches provide.
KIDDIES-KINGDOM.COM
Keep your newborn safe and sound
Stretch mark saviour
Introducing the Nuna PRUU convertible car seat - with 360° rotation and integrated True lock base, installation is easy and secure. The seat is i-Size safe and meets the highest safety standards, including side impact testing. The Smart-swivel lock feature prevents the car seat from rotating during the journey. With six adjustable headrest positions, the PRUU adapts to your child’s growth.
NUNABABY.EU/UK
Organically good pregnancy & breastfeeding teas
HotTea Mama is a tea company founded by best friends Bethan and Kate. Bethan, a tea blender with a degree in Tea Science, has updated its tea range to become organic. They offer a range of whole-leaf, organic blends to support women from periods to menopause. These teas are free from any flavourings or additives, making them perfect for sipping and soothing the difficulties of pregnancy and motherhood. Teas from £6.00 per pack.
HOTTEAMAMA.COM
Stretch marks are common in pregnant women, with 8 out of 10 women affected. Secret Saviours offers a 3-step system that is 82% effective in preventing stretch marks. The system includes using a gel, wearing snug prevention wear that leaves Derma Dot™ pad imprints, and applying a night cream that hydrates and soothes pregnancy skin.
SECRETSAVIOURS.COM
DURING PREGNANCY BEFORE
Pregnacare® Conception with 21 nutrients including folic acid as recommended for all women trying to conceive.
Pregnacare® Original with 19 nutrients including folic acid and vitamin D as recommended by the Department of Health.
Helping to make healthy mums and babies for over 35 years
Most trusted by mums2
Most recommended by midwives2 Provides 400μg folic acid and vitamin D, as recommended by the UK Department of Health3,4
AFTER
Pregnacare® Breast-feeding with 21 nutrients including 10µg vitamin D and 300mg DHA for mums during lactation.1
Supported by unique clinical research5,6 AFTER BEFORE
*Nielsen GB ScanTrack Total Coverage Value and Unit Retail Sales w/e 4 October 2025. To verify contact Vitabiotics Ltd, 1 Apsley Way, London, NW2 7HF. UK’s No.1 pregnancy supplement brand. 1. Journal of the American College of Nutrition, Vol.18, No.5, 487-489 (1999). 2. For more information on this research, please visit www.pregnacare.com/mostrecommended. 3. Folic acid contributes to maternal tissue growth during pregnancy. Pregnacare® has always contained 400µg folic acid, the level recommended for all women from the start of trying to conceive until the 12th week of pregnancy. 4. Source: www.NHS.uk. 5. Agrawal, R. et al. Prospective randomised trial of multiple micronutrients in women undergoing ovulation induction, Reproductive BioMedicine Online December 2011. 6. L Brough et al. Effect of multiple-micronutrient supplementation on maternal nutrient status, infant birth weight and gestational age at birth in a low-income, multi-ethnic population. British Journal of Nutrition (2010), 104, 437-445. From Boots, Superdrug, Holland & Barrett, supermarkets, chemists, health stores & www.pregnacare.com
BROWNIE
Pickof the Pushchairs
If you are daunted about which pushchair to choose, you are not alone! Fear not, we’ve covered some of the best modes of baby transport!
COSATTO GIGGLE 4 SE CAR SEAT BUNDLE
VENICCI UPLINE 2
Venicci’s new Upline 2 is designed for ultimate comfort and convenience. With built-in height adjusters on both the carrycot and seat unit, parents can easily customise the fit with three position settings. The spacious carrycot is suitable for overnight sleeping, with added ventilation for comfort. The seat unit supports up to 22kg and can be used in both parent and world-facing positions. The 3Up System allows quick adjustments of the hood, headrest, and harness, while the pram folds easily and comes with essential accessories.
11 PIECE I-SIZE BUNDLE: £1049 RRP
VENICCI.CO.UK
COSATTO GIGGLE 4 CAR SEAT BUNDLE
Inside this bundle are all the Giggle 4 features parents adore including: the lie-flat carrycot with a deep padded mattress; a reversible seat unit; Tote i-Size car seat, base, and adaptors; and a lightweight 7kg clever chassis that folds with the seat attached in either direction for fuss-free getaways. The Special Edition takes things up a notch with exclusive stylish extras: Co-ordinating Backpack Changing Bag with bottle holder, padded wipeable changing mat, adjustable straps. Plush Podstyle Luxury Footmuff - with a ‘kangaroo pouch’ for little hands Tripod Adjustable Phone Holdernever lose your phone again! The luxury perforated leatherette handle adds a soft, premium touch, while the iconic Cosatto SE ensign badge runs across every piece as a signature finishing flourish. Available in two brand new colourways Bear Hug (neutral brown) and Skylark (muted navy blue).
FROM £599.95 COSATTO.COM
JOOLZ AER2
The Joolz Aer2 is essential for families on the go as it can be folded, steered and adjusted – all with one hand! It boasts a 1 second fold and is aeroplane compatible, it can be paired with the world’s first foldable cot, which is also suitable for overnight sleep (launching July 2025). A must-have for summer travel!
£439
JOOLZ.COM
GRACO DUORIDER
For parents looking for a lightweight double pushchair packed full of features, the Graco DuoRider delivers. Seating two kids side-byside, this twin stroller features 4-wheel suspension, a multi-position recline, a large, easy access storage basket, lightweight design (weighing in at just 12.1kg) and a onehand, stand-alone fold. With independent seat recline, calf support, and adjustable canopies, parents can be sure their children will travel in complete comfort across a variety of terrains. The Graco DuoRider is suitable from birth to 15kg.
£150
GRACOBABY.EU/UK
CYBEX E-GAZELLE S ELECTRIC PUSHCHAIR
CYBEX’s newest pushchair is the e-Gazelle S; an amazing electric pushchair! This has been designed to grow with families, as not only can it be used as a single pushchair, it can easily be turned into a double pushchair with over 20 different seat configurations. Parents can give their everyday life a boost with the e-Gazelle S, no matter the terrain. Its innovative e-technology allows you to travel up or downhill with ease, intuitively controlling the power with a userfriendly paddle integrated into the handle. Not only that, there is also a built-in automatic rocking function to sooth the child, all at the push of a button!
FROM £1049.95
CYBEX-ONLINE.COM
GRACO MYAVO STROLLER
Whether popping down to the shops or going abroad, Graco’s award-winning Myavo stroller is the versatile companion that will make life a little bit easier. With the travel stroller’s automatic, one-hand fold, you can pack it up in a matter of seconds, allowing you to easily move up and down stairs or in and out of public transportation. The stroller even stays standing when folded — no need for you to bend down at all. When you want to stow it away, the integrated folding lock keeps Myavo packed together neatly. The Fossil fashion is available exclusively at Kiddies Kingdom!
£130
KIDDIES-KINGDOM.COM
BUGABOO FOX 5 RENEW
The Bugaboo Fox 5 Renew is engineered for effortless strolls on all terrains. More sustainably crafted and designed to make every day easier. With just one hand, you can adjust the handlebar height, recline the seat, and collapse into a one-piece, self-standing fold. With the Bugaboo Fox 5 Renew, explore nature in ultimate comfort while creating the most nurturing space for your newborn.
£1145
BUGABOO.COM
INGLESINA APTICA
Inglesina’s Aptica places baby wellness at its core with a spacious, ultraventilated carrycot designed to support healthy airflow, temperature regulation and restful sleep from birth. Its breathable all-season fabrics, plush cushioning and ergonomic features create an environment that nurtures comfort and proper posture. Paired with smoothrolling wheels and advanced suspension, the Aptica offers a gentle, secure ride that adapts effortlessly as your family grows.
TRAVEL SYSTEM PACKAGE
FROM £1,595
PEACH 7 FROM ICANDY
The ultimate pushchair for growing families, the iCandy Peach 7 is a beautifully engineered single-to-double travel system suitable from birth. Its Lullaby Trust approved carrycot can be used for permanent overnight sleep and it’s car seat compatible, including with the iCandy Cocoon Car Seat. With premium fabrics, an integrated Rideon Board, one-handed fold and adjustable handlebar, it’s available in a gorgeous range of colours including the newest shade, Porcini and includes an industry leading 5 year warranty.
FROM £1149
CANDYWORLD.COM
Buggy feature
checklist
When you make that exciting (confusing?) trip to experience the world of buggies, ensure that you find and test out the most suitable buggies for your needs.
They will all have features you love or may tradeoff for a pretty pattern or bigger basket. By using this useful tick list, you can whittle down which features are most important to you, hopefully making your shortlisting and shopping experience more pleasurable whilst obtaining your most vital features.
1 = Not important
5 = Crucial
Easy folding
If you will be a frequent folder ensure it is a sweat free experience. Some can be done one handed.
Handle height
Convertible to carry two
If you plan on more, a single to double can save you buying a new set of wheels down the line.
Tall or short? Handle heights vary, some retract, ensure comfort for frequent drivers.
One handed driving
Carrying a child or calling a friend? Check that you can steer the buggy with one hand.
Small turning circles
This simple feature can be vital in many everyday activities, when testing try spins and pirouettes (remembering you are pregnant).
Multidirectional seat
Seats can face you or the world. Research shows that parent facing significantly increases speech development, plus you can see that cute face.
Wheels for bumps
Important if you like country walks or cobbles! Inflated or rubber options may trump plastic.
Will you need to manoeuvre it upstairs or lift it into a boot etc?
Some sturdy models can be heavy.
Big seat recline
For amazing toddler naps. Baby needs a lay flat unit from birth (completely flat), check the seat unit angle, most require a carrycot attachment to use from birth.
Washable covers / padding / liner
Pristine when you buy them, help baby keep it that way by being washable.
Big basket
Consider ease of basket access and extra weight that can go on the handles (without tipping).
Wheel suspension
No wobbly chubby cheeks providing a smoother ride over bumps (N.B. bumps can help baby nod off)
Car seat compatible chassis (travel system)
To easily click baby from the car into your buggy chassis. Choose a car seat and ensure it fits into your shortlisted buggies (adaptors typically required) 1
Size (folded)
Will it fit in your hallway and boot (with shopping, change bag and general clobber)?
1 2 3 4
Public transport suitable
For this you might want a light weight, easy folding buggy for efficient, sweat free boarding.
Big
hood
Most have a nice big hood but check this and sun protection when out - also ease of fitting the rain cover.
One handed seat recline
Try it in store, it's an extremely useful feature.
Cup holder (you and baby)
Yes – it is an important feature: to keep fluid levels up and still have two hands.
Matching change bag
Or you can go for mismatch of accent fabrics or designs (or perhaps a designer piece)
Other features to think about
View window in hood
Sun shade length +UPF Easy, well positioned brake
Matching footmuff Bag hook
5 point safety harness (older child) Zip pocket for phone / keys etc.
Pregnancy pillows
SNÜZCURVE
The SnüzCurve is a uniquely shaped pillow designed by a team of health experts including Midwives, Chiropractors, Health Visitors, and Physios. Its innovative KneeBlade™ design guides you into the correct sleeping position, relieves pressure on the bump, and keeps mumsto-be comfortable by supporting the upper body and creating a neutral spine posture.
£49.95
SNUZ.CO.UK
DREAMGENII PREGNANCY, SUPPORT AND FEEDING PILLOW
The dreamgenii® Pregnancy, Feeding & Support Pillow has been helping pregnant mamas get a great night sleep for over 18-years. Recommended for use from 20-weeks, the unique shaped pillow encourages optimal foetal positioning, by helping expectant mamas sleep on their left side to aid maximum blood flow between mama and baby. The soft bump cushion provides vital care when sleeping on the left side plus, the back cushion supports and prevents rolling onto the back. Once baby has arrived, it can also be used as a cosy feeding pillow for added comfort during nursing. The pillows are available with super soft, 100% jersey cotton covers, in three colours; Grey Marl, Beige Marl and White.
FROM £53.99
DREAMGENII.COM
Microbiome friendly
Developed with midwives and pharmacists
100% certified natural
Made without synthetic fragrances, colourants or preservatives
Recommended by experts and mums
MICROBIOME FRIENDLY
Matern ity Bras THE BEST
CAKE MATERNITY POPPING CANDY NURSING BRA
Popping Candy is a wire-free nursing bra that offers lift, shape, and support. It’s made from stretchable Nilit yarn that accommodates body changes and is designed for fuller busts. Available in XS-4XL sizes and various colours.
£49.90
UK.CAKEMATERNITY.COM
MOMCOZY JELLY STRIPE NURSING BRA
The Momcozy Jelly Stripe Seamless Nursing Bra in black offers a wireless, ultra-smooth design with one-hand clasps for effortless feeding. It features “jelly strip” 360° support and ventilated fabric, making it ideal for maternity, sleep, light sports or everyday wear.
£39.99
JOHNLEWIS.COM
BRAVADO V-NECK MATERNITY
& NURSING BRA
Introducing the V-Neck Maternity and Nursing Bra - a plunge bra without the wire. Made of stretchy recycled nylon, it’s soft and lightweight, yet provides gentle support. With a low v-neckline and crossover band, this bra is perfect for pregnant women. Its uncomplicated design ensures an intuitive fit, making it ideal for the many adventures to come with your baby. Plus, it’s sustainably made.
£30
UK.BRAVADODESIGNS.COM
EMMA-JANE PADDED SEAMLESS MATERNITY
& NURSING BRA
Prioritise comfort and easy adjustment with this Emma-Jane padded maternity bra. Every element of this bra puts comfort first: a seamfree bra, removable breast pads to ensure a good fit, and duallayer cups for additional support.
6 back adjusters will accommodate your ever-changing body, and clip-drop cups allow for easy breastfeeding access.
£20
JOJOMAMANBEBE.CO.UK
The revolutionary One 3 is an ISOFIX rear-facing car seat approved to 125cm and 23kg o ering the ultimate in Child Car Seat Comfort and Safety.
nesting INTERIORS
Stylish updates and inspiring finds to make your perfect nursery space
THE CRIB COCO MAT
FROM £70 NATURALMAT.CO.UK
GRACO ELUMA SWAY
Equipped with revolutionary Cry Detection Technology, this smart baby swing soothes in seconds with adjustable sounds and motions. When Eluma Sway detects that your baby is unsettled, it responds with calming sways and soothing sounds—helping to comfort your baby while you tackle your to-do list with peace of mind.
£200
KIDDIES-KINGDOM.COM
CUDDLECO: NURSERY ESSENTIALS COLLECTION
Designed to make those early days feel calmer, the CuddleCo Nursery Essentials collection brings together soft cotton bedding, handy changing accessories and clever storage solutions. Available in three beautiful prints, each piece blends comfort with practical design, helping you create a cosy, organised nursery that feels just right for you and your baby.
£17.99
CUDDLECO.CO.UK
£21.99
TEDDYBEARLAND.CO.UK
KALOO LAPINOO RABBIT
SNÜZPOD STUDIO
Introducing SnüzPod Studio - a stylish bedside crib for newborns. This award-winning crib features refined design, bold colorways, and practical features that offer peace of mind. It's the perfect choice for parents-to-be who want a beautiful and practical first bed for their baby.
SERENA COLLECTION
The Serena Bedside Cot is the only fully certified co-sleeper that can be converted into a full-size cot. Multi-functional and made from the finest quality birch wood, the Serena collection offers a sustainable solution for parents who value both form and function.
£599.99
GAIA-BABY.COM
NATURALLY SHEEPSKINS’ BABY RUG
BRONZE
BABY FEET
CASTING ON WALL PANEL
WRIGHTSON ANDPLATT.COM
STOKKE® SNOOZI™
Stokke has reinvented the bassinet with the new Stokke® Snoozi™. Airy and light with a soft oval shape, Stokke® Snoozi™ cradles your baby in comfort and can be used from birth to bring your baby near for bonding. The firm, comfortable mattress and breathable fabrics make it the perfect place for your newborn to rest, sleep, and nap… in every room of your home.
Infuse your nursery with cloud-soft comfort. Naturally Sheepskins’ Merino Sheepskin Baby Rug is ideal for delicate skin with breathable, hypo-allergenic fibres that cleverly warm in winter and cool in summer. Ethically sourced and machine-washable, it’s the finishing touch every Nesting Interiors checklist needs. Perfectly packaged in a reusable cotton bag.
£69.00
NATURALLYSHEEPSKINS. CO.UK
Dr Asha Herbert
GP and Functional Medicine
As an NHS GP, Asha has a wealth of experience in General Practice and Acute Medicine. She spends her working time as a GP partner and is the medical director of her lifestyle medicine practice, which was launched in 2017.Born out of a frustration with the conventional approach to chronic health, she has developed a grounding (AFMCP 2017) and comprehensive understanding in Functional Medicine. Alongside this education, and the experience in the differences that can be made by introducing changes to lifestyle factors that can fundamentally improve all aspects of chronic health and in particular gut health, she continues to offer a scientifically based holistic approach to health and vitality and will help empower clients to take back control of their wellness. Find out more about her here:
Looking After
Baby's Skin
Did you know, the largest organ in the body is our skin? It works hard to perform multiple roles including; acting as a sensory organ, regulating body temperature, and a barrier to the external environment. When your baby is in the womb, their skin is covered in vernix caseosa, which acts as a natural moisturiser but also helps to regulate the baby's body temperature. Premature or post-dates babies may have this layer of protection disrupted. When they are born it is essential that the vernix caseosa is as undisrupted as possible.
The first four weeks are sacred - only water should be used on a baby’s skin! This helps to preserve the protective layer and maintain the skin barrier. Why? This can reduce the likelihood of dry skin or irritation. After this time, a moisturiser might be introduced - but only when you think it is needed and not as a preventative. If your baby’s skin remains healthy, continue with water to help minimise any disruption to your baby’s developing skin microbiota.
PROTECTING BABY’S DELICATE AREAS
Some skin areas need a little extra protection, such as the nappy area and around the mouth. Preventing irritation here is essential, as this skin is particularly thin and sensitive.
MY TOP TIPS:
• Change nappies regularly and as soon as they are soiled.
• Apply a gentle barrier cream to the nappy area.
• Use soft cloths to wipe away dribble, and at the first signs of irritation, consider a gentle probiotic cream like BioGaia Aldermis to support the skin’s natural balance.
It’s also essential to protect your baby’s skin from environmental stressors. Dress them appropriately
for the weather, avoid harsh winds or strong sunlight. Many baby skin rashes come and go without any need for treatment — including baby acne and common viral rashes that, while they may look concerning, usually resolve on their own and do not cause long-term damage Eczema is also a common condition, affecting about 1 in 5 children. In babies, it often appears differently than in older children, with dry patches on the face that can become red and inflamed. This can often be managed with a moisturiser or probiotic cream designed to help maintain the skin’s natural barrier. If symptoms persist or worsen, always consult your healthcare professional.
the trust Lullaby
The Lullaby Trust is a charity that exists to keep babies safe and keep grieving families supported.
WE DO THIS BY:
• Empowering parents, carers and professionals with trusted and life-saving advice on safer sleep and baby safety.
• Funding research into sudden and unexpected death of babies and young children, to save lives.
• Offering anyone affected by the sudden or unexpected death of a baby or young child a supportive space with bereavement support.
OUR IMPACT:
The work we have done over the decades has reduced the rates of sudden infant death syndrome (SIDS) by 81% since 1991. We’ve invested over £12 million into research over the years, which paired with nation-conquering safer sleep guidance and awareness, has saved over 30,000 babies’ lives (since 1991). We will not rest until no baby dies suddenly or unexpectedly.
Safer sleep tips during the colder months
Winter can be a challenging time for families, with worries about heating homes. It’s understandable to worry about keeping your baby warm. While it can be tempting to wrap your baby up to keep them warm and cosy, it’s important to remember that it’s possible for them to overheat, and this increases the risk of sudden infant death syndrome (SIDS). In fact, research has shown that babies are safer when they’re a little bit cooler, rather than too hot.
The recommended room temperature for a baby’s sleep space is 16 – 20°C. There is much more detail for each point on our website: LULLABYTRUST.ORG.UK
1
REMEMBER THE ABCS OF SAFER SLEEP
Before we talk about safer sleep in winter, we have to cover the basics. When it comes to safer sleep, remember your ABCs. Always sleep your baby on their back in a clear cot or sleep space. Do this day and night to reduce the risk of SIDS.
3
NO WEIGHTED SWADDLES, BLANKETS OR SLEEPING BAGS
These aren’t recommended for babies under one year old as there is a risk of overheating and head covering.
4
NO HATS, HOODS OR OUTDOOR CLOTHING
When babies are indoors or in the car, remove any outdoor clothes such as snowsuits, coats, hats or hoods. Babies are unable to regulate their body temperature like adults can.
5
DON’T USE BUMPERS AND HOT WATER BOTTLES
Don’t use hot water bottles in any baby sleep space, as they can make your baby too hot. Cot bumpers pose the risk of accidents to babies and toddlers, so though they may seem cosy, they come with a risk, so we don’t recommend them.
HOW DO I KNOW IF MY BABY IS TOO HOT?
We recommend checking your baby’s chest or the back of their neck to check their temperature. It’s fine if they feel warm, but if they are sweaty or clammy it means they are too hot, so remove a layer of bedding or clothing. Their hands and feet will always feel cold, so check their chest and back instead.
2
DON’T PLACE YOUR BABY’S COT NEAR A RADIATOR
Make sure your baby’s cot is away from any radiators and other heat sources. If you’re using another heat source like a portable heater, direct it away from your baby. Babies can’t regulate their own temperature so they could get too hot.
WHAT DO I DO IF I THINK MY BABY IS COLD?
If you think your baby is cold, or if your room temperature is slightly colder than 16 – 20°C, add an extra lightweight blanket or layer of clothing. Remember that a folded blanket would be classed as two blankets. Be sure to tuck any sheets or a blanket in securely, making sure they’re no higher than your baby’s shoulders to help avoid their head getting covered by loose bedding.
If you use a baby sleeping bag, use a higher tog if you feel the sleeping bag is not enough.
WITH THE LULLABY TRUST’S CHIEF EXECUTIVE, JENNY WARD
WHAT’S THE ONE PIECE OF ADVICE YOU WOULD GIVE TO ANY NEW PARENT?
Have confidence in your boundaries. We hear from parents and carers that they can feel ‘awkward’ asking other people caring for their baby to stick to safer sleep practices. Or when they ask people holding their baby to wash their hands, or request they don’t kiss their baby (to help prevent the spread of infection, which babies are particularly vulnerable to). It’s important that parents and carers stay strong about their boundaries when it comes to their baby’s safety. If you are struggling with implementing those boundaries, it can be helpful to send those caring for your baby a link to our website, instead of delivering the information yourself.
AS NEW PARENTS WE CHERISH THE TIME OUR NEWBORN FALLS ASLEEP, AND WE CAN GET SOME REST OURSELVES.
WHY DO YOU SAY IT IS IMPORTANT NOT TO LET YOUR BABY SLEEP IN A BOUNCER OR SWING?
We advise this because the safest place for a baby to sleep is in a firm, flat, separate and clear sleep space. Bouncers and swings are not firm and flat. Baby’s head can also slump forwards in swings and bouncers, which can fold their airway (breathing tube), which can make it difficult for them to breathe. Having a newborn is exhausting, so before getting some rest yourself, take the baby out of the swing or bouncer and put them in their own clear, separate sleep space, such as a cot or Moses basket. Then you too can get some much-needed rest.
THERE ARE SO MANY SLEEP PRODUCTS ON THE MARKET. IN YOUR VIEW, WHAT ARE THE MAIN SLEEP ITEMS A NEW PARENT NEEDS FOR THEIR BABY?
You don’t need to buy lots of products, or spend a lot of money to achieve safer sleep. There are just a few items that we’d recommend:
• A cot or Moses basket
• A portable sleep space, such as a Moses basket, travel or carry cot
• A mattress
• A sleeping bag, or sheets and a blanket
• A room thermometer
• A car seat
THE WORK YOU HAVE DONE IN SAVING BABIES’ LIVES IS AMAZING. WHAT ARE THE CHARITY'S MAIN AIMS FOR THE NEXT 5 YEARS?
We know that awareness of safer sleep saves babies’ lives. One of our key focus areas over the next five years is on the inequalities that mean some babies and young children are more likely to die than others. For example, families living in the most deprived areas of the country continue to experience a disproportionally higher rate of SIDS. Our job is to keep babies safe, so we’ve recently started to deliver Bedtime Bundles to those living in temporary accommodation, to reduce the barriers that make it hard to practice safer sleep in temporary accommodation. With the people living in temporary accommodation on the rise, we expect the need for our Bedtime Bundles will continue to grow. And we want to be there, for every family and for every baby.
Another key area for us is further growing our bereavement support. No family should face grieving for their baby alone. We want to reach everyone affected by the death of a baby or young child, and support them through their darkest days. We also want to expand our Care of Next Infant (CONI) programme, to support bereaved parents with the fears and anxieties they have when they have subsequent children.
Baby M onitors THE BEST
OWLET SMART SOCK
Smart Sock is the only baby monitor you'll ever need. It tracks your baby's heart rate, oxygen level, and sleep trends in real-time using the Owlet App. You receive notifications if readings leave preset zones, so you can enjoy all the unforgettable moments of your baby's future with peace of mind.
£289
OWLETBABYCARE.CO.UK
CUBOAI SLEEP SAFETY BUNDLE
Experience ultimate peace of mind with the CuboAi Sleep Safety Bundle. Combining the advanced Smart Baby Monitor 3 with the non-contact Sleep Sensor Pad, this duo offers complete protection. See every detail in stunning 2.5K video and receive proactive AI alerts for covered faces, rollovers, or cries. The invisible under-mattress pad tracks breathing motion securely without disturbing baby. Trust in advanced monitoring and reclaim your well-deserved rest.
£449
UK.GETCUBO.COM
ANGELCARE’S® BABY MOVEMENT MONITOR RECOGNISED BY THE LULLABY TRUST
The Lullaby Trust, one of the most trusted voices in infant sleep safety, has formally recognised the cutting-edge technology of Angelcare’s AC25-1 Movement Monitor with Video & Sound.
Angelcare’s medically certified, infant movement baby monitor features a high technology, wireless, contact-free sensor pad that checks every movement from each corner of the mattress, only alarming if no movements have been detected for 20-seconds.
It has a range of up to 150-meters, plus innovative functions including a nightlight and four lullaby modes, as well as two-way-talk-back, a room temperature display and a large 4.3” LCD screen with push button operation.
PRICE £249.99
ANGELCAREBABY.COM
Hospi tal bagchecklist
For Mum
Birth plan and maternity notes
Dressing gown
Old slippers
Nightdress or t-shirt
Birth ball
Lip balm
Snacks and drinks
ipad, Kindle/books, magazines
Hairbands
Pillows
TENS pain relief machine
Music
Mobile phone and charger
For the baby
Sleepsuits and vests
Baby blanket
Nappies
Cotton wool
Muslin squares
Hat
Socks or booties
Scratch mitts
An outfit for the trip home
Jacket or snowsuit
Car seat
For Mum after the birth
A going-home outfit
Nursing bras
Breast pads
Maternity pads
Nightshirt or t-shirt
Toiletries, hairbrush and make-up
Towels
Toothbrush and toothpaste
Old knickers/disposable pants
Arnica Pillules
Eye mask and earplugs
For Dad/birthing partner
Snacks and drinks
Loose change
Mobile phone
Toothbrush and toothpaste
A change of clothes
Something to read
Pillow
Swimwear
Massage oils
Water spray, or a hand-held fan
best buys Hospital bag
MINI FIRST AID KIT
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ECO FRIENDLY NAPPIES from £7.39 per pack mamabamboo.com
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LANSINOH MATERNITY PADS
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IDA ECO HOLDALL CHANGING BAG WITH CHANGING MAT REUSABLE NURSING PADS
ANTIBAC WIPES
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FIVE PIECE PACKING CUBE SET
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SOFT AS MOONLIGHT NAPPY CHANGE CREAM
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PEACH 7 BAG from £120 icandyworld.com babymori.com
SUPPORTIVE ESSENTIALS
Designed to support your journey from bump to baby and beyond. This go-to bundle includes: high-waisted maternity and postnatal leggings for gentle compression and everyday comfort, a seamless maternity and nursing bra with lift-up access, and a soft, supportive sports bra with extender for growing curves. Stylish, supportive, and designed by a mum—for mums.
£24.99 latched.uk
looking after YOU
By Sophie Harris, Pregnancy and Postpartum Psychotherapist and Founder of Looking After Mum and Expert Speaker at The Baby Show (thebabyshow.co.uk).
LOOKINGAFTERMUM.CO.UK @LOOKING_AFTER_MUM
Pregnancy can be truly beautiful. It is a time that is often celebrated by society. However, alongside the physical changes, the journey to motherhood can also change your mental health. While every woman’s experience is different, there are some common mental health challenges that many expecting mums may encounter.
MOOD SWINGS
Hormonal fluctuations during pregnancy can lead to mood swings, ranging from elation to tearfulness. These mood swings are entirely normal and are often a result of the body adjusting to surges in hormones. However, as a pregnant mum going through this, you may often feel ‘out of control’ and find it hard to keep up with this emotional rollercoaster.
LOW MOOD OR DEPRESSION
For some mums, you may have periods of consistent low mood and lack of motivation. Many pregnant mums find it difficult to adjust to being pregnant. It can feel really difficult when many of the usual coping strategies that you would use to maintain your mental health, such as exercise or socialising, can be limited. Although this can be true for
anyone during pregnancy, this is made worse if you are experiencing health conditions such as pregnancy sickness.
STRUGGLING TO SLOW DOWN
Pregnancy is a time that most of us would benefit from slowing down from our usual fast-paced lives. However, as a society, we are not taught to listen to our needs and to take things
slow. Often, it may feel like your self-worth is equated to how productive you are. This can make it feel difficult to comfortably take the time that you need during pregnancy. It can feel even harder to slow down if you are working in a fast-paced job, or if you have other children or responsibilities.
FEELING OVERWHELMED BY RESPONSIBILITY
Growing another human being comes with a lot of pressure. It can feel overwhelming to navigate medical appointments, remain safety conscious for your baby, keep up with your own physical body changes and learn what foods to eat and avoid. For some, this can lead to anxiety about your health and the health of your baby. It is also common for mums to experience excessive guilt when they perceive that you may have got something wrong.
DEALING WITH UNCERTAINTY ABOUT THE FUTURE
Pregnancy often brings about feelings of uncertainty and apprehension about the future. From concerns about
childbirth to what kind of parent you are going to be, it can feel like there are a lot of unknowns about how your life is going to look. This uncertainty can lead to heightened stress, anxiety, and feelings of overwhelm.
FEELING BAD ABOUT YOUR BODY
Pregnancy brings about dramatic changes to a woman’s body. These
In conclusion, whilst pregnancy can be a time of joy and excitement, it can also bring about significant changes in mental health. If you are experiencing any of these difficulties, know that you are not alone. Throughout your pregnancy, looking after yourself will be highly beneficial. Engaging in simple self-care practices such as mindfulness, journaling your feelings,
changes can sometimes lead to negative feelings about body image. Weight gain, stretch marks, and other physical changes may trigger insecurities about how you look and feel. Many pregnant mums get caught in a comparison trap, often negatively comparing their experience to other pregnant women.
spending time in nature, and speaking with friends or family will all be fundamental to your day-to-day mental health. Many pregnant women may also benefit from professional help from a therapist to help navigate this journey to motherhood. If you are in doubt, then speak with your midwife, or GP or arrange an appointment with a therapist.
Kiddies Kingdom!
At Graco Baby, we’re proud to offer a wide range of trusted, high-quality newborn essentials designed to make life easier for you and your little one. For generations, parents around the world have chosen Graco for our commitment to safety, comfort, and innovation.
Our pushchairs combine style and practicality — featuring easy one-hand folds, adjustable seating, and spacious storage to keep every outing smooth and stress-free.
All car seats are designed with safety and comfort in mind, featuring innovative technologies like side-impact protection and adjustable headrests. With various styles to suit different ages, Graco car seats ensure a secure and comfortable fit for your child throughout their journey.
We also offer a wide
selection of high-quality home products, including Travel Cots, Swings, and Highchairs, to help you care for your little one. With our commitment to quality and safety, we are proud to be trusted by parents around the world.
Now, you can explore the Graco’s exclusive range in person at Kiddies Kingdom. Read on to find out more on how to book your personal showroom appointment today and see why parents love Graco’s thoughtful design and dependable quality.
Book
your personal showroom appointment at Kiddies Kingdom today
The Kiddies Kingdom showroom in Dewsbury transforms the oftenoverwhelming journey of baby shopping into a relaxed and enjoyable experience.
Offering 30-minute or 1-hour personal appointments, their expert team provides hands-on product demonstrations and honest, practical advice to make choosing for your baby simple and stress-free.
With unique touches like a real car for car seat fittings, a personalised embroidery counter, and comfortable consultation spaces, Kiddies Kingdom delivers a luxury shopping experience — without the price tag.
Book a one-to-one consultation with a product expert to explore Graco’s exclusive range with Kiddies Kingdom today.
KIDDIES-KINGDOM.COM
GRACO JUNIOR MAXI R44 HIGHBACK BOOSTER SEAT
Junior Maxi R44 Highback Booster Seat
The lightweight Junior Maxi Group 2/3 Highback Booster allows your "big kid" to travel safely from 15-36kg (approx. 4 to 12 years). The Junior Maxi features a one-hand, adjustable headrest allowing parents to quickly and easily adjust the height of the headrest as the child grows. The colourways Hunter and Fossil are available exclusively at Kiddies Kingdom.
• Height-adjustable armrests,
• Retractable cupholders,
• Open-loop belt guides to help ensure proper seat belt positioning, • Machine washable covers
GRACO MYAVO STROLLER
Say goodbye to hassle and heavy and say hello to the Graco Myavo. This lightweight and compact stroller has a one-hand, one-second fold, making it super easy to bring with you as you go from home to car, train, or bus. Simply fold, grab, and go with Myavo. The colourway Fossil is available exclusively at Kiddies Kingdom.
• Large, easy-access storage basket,
• Integrated fold lock, • Knit canopy,
• Includes raincover
GRACO RIDELITE STROLLER
Whether strolling about town or away on holiday, RideLite is here. Thanks to its compact and lightweight fold, this travel stroller is perfect for on-the-go families who need to get where they’re going quickly and easily. Available exclusively at Kiddies Kingdom in the colourway Clover.
• Large, easy access storage basket, • Large canopy provides shade for your little one, • 5-point harness keeps baby secure and adjusts easily, • Front swivel-lock wheels for easy manoeuvrability
Car s eat THE BEST
chosen by motherhood
GRACO TURN2ME DLX I-SIZE R129
The award-winning Graco Turn2Me DLX i-Size R129 is suitable from birth to approx. 4 years (40-105cm). It’s never been easier to turn your child’s car seat 360o thanks to the ergonomic rotation activators located on both sides of the car seat. Whichever side you’re on, the activators are highly visible, easily accessible, right within reach and ready to rotate.
£190 KIDDIES-KINGDOM.COM
AXKID UP™
A groundbreaking high–back booster seat for 4-12 year olds* Swedish child car safety brand, Axkid, is renowned for its leading innovation, design and safety in car seats from birth - 12 years. Their latest game-changing car seat, Axkid Up™is a forward-facing car seat designed to provide unrivalled safety, versatility and comfort for children aged approx 4-12 years. With an adjustable seat and backrest, Axkid Up™ delivers a truly tailored fit, enabling parents and caregivers to position their child at the optimal height to benefit from the vehicle’s built-in safety systems, setting a new benchmark for forward-facing protection, comfort, and adaptability – all without compromising Axkid’s core commitment to ‘safety above all’. *The Axkid Up is suitable for children 100-150cm (approx 4 - 12 years old).
£399
AXKID.COM/UK
CLOUD T I-SIZE & BASE T
The award-winning CYBEX Cloud T i-Size can be used from birth to approx. 24 months (87cm/13kg). Featuring innovative recline technology for ergonomic comfort within the car. You can also combine the car seat with the stroller, where it can be fully reclined. The 180° rotation mechanism on the Base T allows you to turn the infant car seat towards the car door to effortlessly on and off-board the child in one simple motion.
FROM £ 229.95 CYBEX-ONLINE. COM
Extended rear-facing baby car seats
Which? expert Alison Potter explains the benefits
Which? are regular speakers at The Baby Show, the UK’s largest and bestloved pregnancy, baby, and parenting events taking place at Excel London 6th8th March 2026 –www.thebabyshow. co.uk
An extended rear-facing car seat is the safest way for young children to travel, offering much more protection in a crash compared to a forward-facing car seat. Although you can buy forward-facing car seats for little ones as young as nine months or 15 months, ideally you’d keep your child facing backwards from birth until they’re at least four years old.
Which? has rigorously crash-tested extended rear-facing car seats and they are one of the safest ways to transport your child.
In a front-on collision (which is one of the most common types of crashes) your baby’s head is cocooned by the padding and the shell of their car seat. The back of the seat supports the head and back, limiting the movement of the head and reducing the forces on the neck. They also distribute the pressure from the child restraint as widely as possible over the strongest parts of the body, reducing the risk of injury.
The 62 extended rearfacing car seats we’ve crash-tested range in price from £145 up to £620. Some are R44 car seats, an older regulation where the seat is installed using the car’s seatbelt, and are suitable in rearward facing mode for children weighing up to 18kg. But the majority are R129 i-Size car seats, the newer regulation where the car seats are typically used with an Isofix base that clips into your car. They are generally suitable in a rear configuration until your child reaches 105cm tall, but we’ve seen some car seats, from brands such as Axkid and BeSafe, that allow you to rearward face for even
longer, up to 125cm, which is around five or six years old.
As it can be awkward getting older toddlers into a rear-facing car seat, one option is to get a swivel car seat with 360-degree rotation. This enables them to be rear-facing and turned towards the door to easily lift them in and out. These can be more expensive than standard extended rearfacing car seats, but they might be worth it if it means reducing strain on your back.
Out of the 62 extended rear-facing car seats we’ve tested, 11 have impressed us enough to get our Best Buy recommendation. Seven disappointed in our tests and we’ve labelled them Don’t Buys. This could be due to poor crash test results, or in some cases the installation process is complicated. It’s vital to ensure your car seat is fitted correctly; if it’s difficult or overcomplicated
to fit into your car, it could be installed wrongly. In that scenario, it will be much less likely to adequately protect your child in a collision with another car.
If you’re worried you might install your car seat incorrectly, try to buy it from a retailer with a fitting service. Or you can also attend a child car seat fitting event, where experts will check if your car seat is installed correctly. These are carried out across the country by local councils and other organisations, such as
HOW TO PREPARE YOUR BODY & PELVIC FLOOR FOR BIRTH
A pelvic health physiotherapist’s top tips
Our focus can be on prepping for how we want birth to look, alongside thinking about what our baby needs; however, we are not often given much information on how to prepare our body for birth. I always say that birth is like a marathon, and pregnancy is the training season before the race. However, in reality, none of us have much time, so what should we focus our energy on?
1WORK ON PELVIC FLOOR EXERCISES THROUGHOUT PREGNANCY
Pelvic floor exercises are important during pregnancy due to the added weight on the muscles as your baby grows. Research has shown that working on pelvic floor exercises throughout pregnancy reduces the risk of incontinence in the 3rd trimester and postpartum. Ideally, you should be working on pelvic floor exercises daily, remembering, like all muscles, that the pelvic floor needs to relax fully as well as contract.
The best way to do pelvic floor exercises is to follow the steps below:
• Sit or lie in a comfortable and relaxed position.
• Think about holding in wind and squeeze around the back passage.
• Then, think about bringing this contraction forward towards the pubic bone at the front of your pelvis.
• Then, allow the muscle to relax fully.
• Repeat this ten times.
• You should not feel your legs or bottom muscles contracting. Instead, you should feel this movement internally.
2
PRACTICE PERINEAL MASSAGE FROM 34 WEEKS
Perineal massage is a technique that can be used to gradually stretch the perineal tissues in the weeks running up to birth. The perineum is the area between the vaginal opening and the anus, which is most stretched during vaginal birth and is where most tears occur. Perineal massage can be used to help reduce the severity or likelihood of tearing during vaginal birth. Therefore, it is recommended that all women are informed on how to do it. This is supported by extensive research, so it is worth trying if you haven’t already.
Here is how to do it:
• Sit in a supported and relaxed position.
• Apply a natural oil to the vulva and your thumb.
• Insert your thumb just inside the vagina and gently sweep side to side, applying gentle pressure onto the perineum.
• Then, think of the area like a clock. 12 o’clock at the pubic bone and 6 o’clock towards the anus.
• Hold and stretch for 30 seconds in each direction from 3-9 o’clock. This should feel like an intense stretch but not painful.
• You can repeat this a few times a week from 34 weeks.
Please check with your medical professional if you have any concerns about your cervix or placenta or have a high-risk pregnancy about whether it is appropriate for you to do.
3
WORK ON DIAPHRAGMATIC BREATHING
The diaphragm is closely related to the pelvic floor, and they naturally move together. Therefore, working on diaphragmatic breathing is not only calming and suitable for managing stress but also has many physical benefits.
Try it using the tips below:
• When sitting, place one hand on your lower ribs at the side and one on your tummy.
• Take a breath in, expanding your lower ribs and allowing your tummy to just rise and expand gently.
• Then allow the breath out fully.
• Repeat this slowly and steadily ten times.
I hope these top tips help you during your pregnancy feel more empowered about how to take care of yourself and your pelvic floor as you prepare for birth.
Clare Bourne is the author of Strong Foundations – Why Pelvic Health Matters, a Pelvic Health Physiotherapist and Founder of All About Mum, which provides postnatal education cards, webinars and eBooks to support women. She is the co-founder of The Pelvic Health Practice and a regular expert speaker at The Baby Show (thebabyshow.co.uk)
CLARE-BOURNE.COM
Danielle Facey, The Breastfeeding Mentor, is a writer and speaker on a mission to help mums everywhere breastfeed on their own terms for as long as they choose. Her book and online guides are full of practical advice rooted in yogic philosophy and psychological theory to help mums thrive as they breastfeed. With a following of over 100,000 on social media, she shares breastfeeding wisdom with parents worldwide. She is a regular speaker on breastfeeding at The Baby Show (thebabyshow.co.uk). THEBREASTFEEDING MENTOR.COM
Breastfeeding?
What do you really need to know
Nurturing your nursing journey
Breastfeeding is a remarkable journey filled with love, bonding, and nourishment for both mother and baby. However, it can also present challenges and uncertainties. The UK has the worst breastfeeding rates in the world. Whilst around 70% of new mothers start breastfeeding, less than 1% are doing so exclusively at six months of age (as per NHS and WHO recommendations). I know firsthand that a bit of information and support can go a long way when it comes to breastfeeding success.
To help you embark on this journey confidently, here are some essential breastfeeding tips to guide you every step of the way:
SEEK SUPPORT
Surround yourself with a supportive network of family, friends, and healthcare professionals who can offer guidance, encouragement, and reassurance. Joining a breastfeeding support group or seeking assistance from a lactation consultant can provide invaluable support. Research local support whilst you are pregnant and budget for it, too.
ESTABLISH A GOOD LATCH
A proper latch is crucial for successful breastfeeding. Ensure your baby has a wide, deep latch to effectively transfer milk and prevent nipple soreness. Experiment with different positions until you find what works best for you and your baby. Whilst you may experience some tenderness, breastfeeding should not be excruciatingly painful. If it is, seek support sooner rather than later. A painful latch could be a symptom of oral ties, which require professional assessment and intervention.
“EMPOWER YOURSELF WITH KNOWLEDGE AND SUPPORT TO NAVIGATE THE BEAUTIFUL BREASTFEEDING JOURNEY.”
STAY HYDRATED AND NOURISHED
Maintain a healthy diet rich in fresh, nutrient-dense foods and stay hydrated by drinking plenty of water. Breastfeeding requires extra calories and fluids to support milk production, so prioritise self-care and nourishment for optimal lactation. Your milk will remain nutritious even if your diet is far from perfect, but your health will suffer if vital nutrients are not being replaced by the foods that you eat. Taking a prenatal or breastfeeding vitamin or supplement can help fill in gaps in your diet.
PRACTICE SKIN-TO-SKIN CONTACT
Skin-to-skin contact promotes bonding and stimulates milk production. Spend time cuddling with your baby, especially immediately after giving birth and in the early days postpartum, to establish a strong breastfeeding relationship and boost your milk supply.
LISTEN TO YOUR BODY
Pay attention to your body’s cues and trust your instincts as a mother. Rest when you’re tired, prioritise self-care, and don’t hesitate to ask for help when needed. Taking care of yourself is essential for your overall well-being and breastfeeding success.
MANAGE ENGORGEMENT
Engorgement is common in the early days of
breastfeeding as your milk supply adjusts to your baby’s needs. Use warm compresses, gentle massage, and express milk to relieve discomfort and prevent blocked ducts.
STAY PATIENT AND PERSISTENT
Breastfeeding is a learning process for both you and your baby. Be patient with yourself and your little one as you navigate this journey together. Remember that every breastfeeding experience is unique, and it’s okay to seek guidance and support along the way.
Embrace the beauty of breastfeeding with confidence and determination. By arming yourself with knowledge, seeking support, and nurturing your bond with your baby, you can overcome challenges and experience the joy of breastfeeding to its fullest potential.
Pregnancy and Your Skin...
How to Support It
Safely and Effectively
By Professor Caitríona Ryan, Consultant Dermatologist, Institute of Dermatologists, Clinical Professor, University College Dublin
Pregnancy is a remarkable time
of change...
Pregnancy is a remarkable time of change, not just in your body but in your skin. Hormonal fluctuations can bring beautiful luminosity to some, while others may experience new challenges such as breakouts, dryness, redness or pigmentation. It is all completely normal — your skin is simply responding to the immense internal changes happening during this period of growth.
As a dermatologist, I often meet women who feel overwhelmed by conflicting advice around skincare in pregnancy. My message is simple: with the right guidance, skincare during pregnancy does not have to feel confusing, restrictive or ineffective. In fact, it is entirely possible to care for your skin in a way that is both safe and clinically
effective, supporting its health not only through pregnancy but also postpartum and beyond.
The hormonal shifts of pregnancy can make the skin more sensitive, more reactive, and more prone to conditions such as melasma — often referred to as the “mask of pregnancy” — as well as hormonal acne or increased dryness. One of the most important things you can do is to support your skin barrier rather than try to resurface or correct. This means focusing on hydration, calm, and protection.
There are a few ingredients that are best avoided during pregnancy. Retinoids (including retinol and tretinoin) are absolutely off the table due to their known risk to the developing baby. High concentrations of salicylic acid, hydroquinone and certain chemical sunscreens are also best paused. These ingredients are either absorbed into the bloodstream or have potential hormonal or inflammatory effects.
But avoiding certain actives does not mean you have to compromise on results.
Instead, pregnancy is the time to lean into smarter, gentler ingredients that work with the skin rather than against it. Hydrating agents like hyaluronic acid, skin-brighteners like niacinamide and azelaic acid, barrier-repairing ceramides, and collagen-supporting peptides are all incredibly valuable tools during this time.
One range I have been proud to help formulate is SKN TO SKN, a clinically led skincare line designed specifically to support women through pregnancy, postpartum and fertility journeys. It was developed to remove the guesswork and replace
it with evidence-based formulations that are entirely pregnancy safe and deeply effective.
A standout product from the range is the SKN TO SKN Multi-Tasking Face Serum,
a next-generation alternative to retinoids that supports collagen production, evens tone and reduces inflammation. It combines potent peptides with astaxanthin (one of the most powerful natural antioxidants), an azelaic acid derivative, hyaluronic acid and niacinamide — all in a lightweight, creamy serum that is non-comedogenic and gentle enough to use twice daily. It is safe during pregnancy and breastfeeding but also
powerful enough to be used at any stage of life for those with sensitive or hormonal skin.
Pregnancy is a complex and transformative experience, but your skincare routine does not have to be. With the right formulations, you can continue to protect your skin, support long-term collagen health, and maintain a radiant, healthy complexion through every trimester and well beyond.
Top tips on Caring for your newborn
Whether you have birthed your baby in the hospital or at home, there will come a point where you are home with no Midwives immediately at hand to offer advice or support and this is when that overwhelming fear of responsibility for a brand new human really kicks in.
By Lesley
Bland and Charlotte
Hoskin,
Midwifes from My Expert Midwife and speakers at The Baby Show
But fear not, the Midwives at My Expert Midwife are only ever a click away and offer the most up-to-date, evidence-based midwifery expertise available. With decades of senior level
Feeding
However you choose to feed your baby, it is important to feed them whenever they show hunger cues, for as long as they want; this is responsive feeding. Becoming familiar with your baby’s feeding cues such as rooting, tongue movements, rapid eye movements, head bobbing and sucking on their fists or fingers, can help to
clinical NHS experience our Midwives provide honest answers to all your maternity questions from preconception, pregnancy, labour, birth and becoming a new parent.
prevent them from crying, which is a last resort cue. If bottle feeding, allow them to take as much or as little feed as they choose - don’t force them to finish a bottle. If breastfeeding, a good guide is eight to 12 feeds in 24 hours in the early weeks lasting between 5 and 40 mins each feed depending on how efficient a feeder they are.
Charlotte Hoskin and Lesley Bland are registered midwives and expert speakers at The Baby Show, the UK’s leading pregnancy and parenting event that returns to Excel London 6th-8th March 2026. Visit www.thebabyshow.co.uk for tickets
SKIN-TO-SKIN CONTACT
Spending time with baby in skin-to-skin contact (baby naked against your or your partner’s bare chest) straight after birth is one of the most important things you can do.
THIS:
• Calms you and your baby, regulates their temperature, breathing and heart rate
• Aids bonding
• Initiates and supports breastfeeding
• Kickstarts baby’s microbiome by transferring beneficial bacteria, fungi, and viruses from you to them
SLEEPING POSITION
Following The Lullaby Trust’s advice which has been adopted throughout the NHS:
DO
• Place baby in the ‘feet to foot’ position, with their feet at the end of the cot.
• Always place your baby on their back to sleep (not on their front or side).
• Have your baby in the same room as you for the first six months.
• Use a firm, flat, waterproof mattress that is in good condition.
• The room temperature should be between 16 and 20°C.
DO NOT
• Use any cot bumpers, soft toys, pillows, and duvets in the cot.
• Sleep in the same bed
as your baby if you or a partner smoke, drink or have taken drugs or medications that make you drowsy, are extremely tired, if your baby was born prematurely (before 37 weeks) or had a low birth weight (2.5kg or 5½ lbs or less)
• Sleep on a sofa or in an armchair with your baby as this increases the risk of suffocation
• Smoke during pregnancy or while you are breastfeeding, and don't let anyone smoke in the same room as your baby
• Let your baby get too hot or too cold – keeping the room temperature around 16-20 degrees is ideal. You can check baby’s temperature by feeling their chest, tummy, or the back of their neck (your baby’s hands and feet will usually be cooler, which is normal).
• Blankets and bedding should be tucked around the base of the mattress to reduce the risk of baby kicking them over their heads and should come no higher than their armpits with arms left free
CARING FOR BABY’S SKIN
Baby’s skin is approximately 30% thinner than yours making it more vulnerable to damage, so we advise:
• Avoid bathing baby for at least 24 hours but the longer the better – a top and tail is more than enough in the first few weeks
• Test the temperature of
the water before putting your baby into a bath – use a bath thermometer ideally (37-38 degrees C)
• Use only skincare products that have been designed specifically for baby’s skin – avoid any products with perfumes, essential oils, colourings, or chemical nasties
• Always moisturise them following a top and tail or a bath – babies’ skin needs extra hydration
• NEVER leave a baby in a bath unattended –drowning can occur in even an inch of water
SIGNS OF AN UNWELL BABY AND WHEN TO SEEK ADVICE
Trust your instinct and seek advice from your Midwife, GP, or local A&E if you have any concerns about your baby’s health. Symptoms to look out for that may indicate an unwell baby include (but are not limited to):
• Temperature above 38°C or below 36°C
• Changes to feeding patterns
• Sleeping more than usual
• Reduced urine output
• Pale, mottled, or blue skin, or they have a new rash
• Differences to their breathing (faster, slower, noisy with grunting or ‘tugging’ in at their chest)
• Bruising, swellings, or bleeding
• Bulging fontanelles
• Irritability
• Any new or excessive vomiting
Essentials for the
NEW ARRIVAL
Navigating the endless sea of baby products can feel like a wild adventure. But worry not! We’ve sifted through the mountains of gadgets, gizmos, and fluffy things to bring you a treasure map to the absolute essentials. Think of this as your trusty sidekick in the exciting first months of motherhood, ensuring smooth sailing ahead.
KALOO, CARRÉ DOUCEUR COLLECTION
Every little person needs the softest toy awaiting their arrival, introducing the truly adorable Carré Douceur soft comforters. Made of recycled materials and stuffing from plastic bottles that would otherwise lie in landfill, the super cute comforters are 100% eco-friendly. Available in six totally loveable designs and colours, each one comes in a thoughtful gift box, making it a very special sustainable surprise!
£15.99
TOYSTREET.CO.UK
MAM COMFORT SOOTHER MAMBABY.COM
£11.30
CRANE
DROP 2.0
4-IN-1
HUMIDIFIER WITH SOUND MACHINE
£110
CHEEKYRASCALS.CO.UK
MOLLIE ROSE THE BUNNY LEGGINGS
£10
BLADEANDROSE.CO.UK
Silk Bubs Cot Sleeve
The Silk Bubs cot sleeves, crafted from luxurious 100% mulberry silk, boast the OEKO-TEX® Standard 100 certification, ensuring they are devoid of any nasty chemicals and dyes. This safe haven for your baby’s sleep not only guards against hair tangles and breakage but also promises a silky-smooth, friction-free naptime paradise. Just slip this sleeve over your baby’s mattress and watch as they drift into the sweetest of slumbers.
£50
SILKBUBS.CO.UK
Baby Hamper Gifts
Welcome a new baby with this absolutely gorgeous gift hamper, featuring a cuddly Steiff bear and the worldfamous Sophie La Giraffe. This beautifully presented gift set presented in a keepsake, natural basket, which can be re-used to store all those precious baby keepsakes and trinkets, includes luxurious essentials and deluxe treats. These premium quality, handpicked products are all wrapped up and beautifully displayed, making it an ideal gift for baby showers or celebrating precious arrivals.
£136
BUMBLESANDBOO.COM
Mat in the stars
Make nappy changes a breeze, even on the move, with Gus and Beau’s brandnew, premium changing mat crafted from wipeable vegan leather! Now available in their most loved, vibrant multicolour stars design, this mat is not only perfect for travel but also a delight with its playful starry theme. It’s an essential item for every adventurous parent. Forget about the hassle of messes; a simple wipe-down is all it takes to keep the fun going. Ready to explore more with your little star in tow?
Stokke® Sleepi™ Mini
Cosy, and secure. This ovalshaped crib is your baby’s dream bed. With an elegant drape rod and canopy, it’s both stylish and functional. Lockable swivel wheels make it easy to move from room to room while gently rocking your baby to sleep.
Sebamed Diaper Rash Cream
Sebamed Baby Diaper Rash Cream is a pH-balanced, gentle, and effective solution for preventing and treating diaper rash. It contains panthenol, titanium dioxide, chamomile extract, and allantoin, all working together to soothe and protect delicate skin. Dermatologisttested and free from harmful chemicals, it’s a trusted choice for parents.
£6.49
£35
GUSANDBEAU.COM
SEBAMED.CO.UK
£80 GRACOBABY.EU/UK
Taking care of tiny tummies
Start Anti-Colic Bottles
MAM’s tips on expressing
Breastfeeding is the most natural way to feed your baby and a great opportunity for you both to bond. Many Mums find that using a breast pump to express their milk can be a great help, as it can allow them to continue offering their baby breastmilk, for longer than they might be able to if putting baby exclusively to the breast. MAM are leading experts in baby products and they pride themselves on their medical knowledge and collaborations, so we asked them for their tips on expressing.
WHY EXPRESS BREASTMILK?
There may be many reasons why a Mum chooses or needs to express. Sometimes you may simply wish to share this wonderful experience with other family members. Allowing partners or grandparents to feed your little one, whilst ensuring your baby still receives all the benefits of breastmilk. Whilst we hope that every woman will feel comfortable enough to breastfeed in public, we also realise that it’s not always practical, as there may be situations when you are away from your baby and need to express your milk. You may also choose to express if you’re getting ready to return to work and need to build up your supply.
WHAT TYPE OF PUMP?
Electric and manual pumps are both equally beneficial. A manual pump is a popular choice, as they are more cost efficient and can be a great way to test if expressing is right for you. Whilst an electric pump is ideal for expressing milk regularly. The rechargeable motor unit gives you more power and the freedom to express wherever you want.
WASTE NOT WANT NOT
New wearable pumps, such as the MAM MOVE further expand this flexibility, whilst also providing a discreet, hands-free experience. The hands-free design is perfect for the multi-tasking mama. Whether you’re snuggling with your little one, doing the dishes, or taking 5 minutes for yourself, the MAM MOVE Wearable Breast Pump offers comfortable, quiet, and peaceful pumping.
Expressing your milk enables you to store it and build up a supply. Use small storage pots which can be kept in the fridge or freezer. These can be quickly defrosted if needed in a hurry. The MAM Electric Steriliser and Express Bottle Warmer can defrost your milk in as little as 10 mins. MAM Storage Pots are reusable with a wipe clean label area, so that they can be labelled with the date, so you always use the oldest one first.
HOW LONG CAN I STORE BREAST MILK FOR?
We recommend always checking the NHS guidelines. They will always have the most up to date advice.
Breast milk is best for babies, and we believe that feeding should be a pleasurable experience in every situation. That’s why we created the MAM MOVE Wearable Single Breast Pump. Hands-free and wearable in-bra makes pumping possible anytime and anywhere. The MAM MOVE makes your breastfeeding experience as comfortable and flexible as possible. Hands-free for the flexibility every mum needs.
Combination Feeding
BREAST IS BEST? OR FULL THROTTLE ON THE BOTTLE?
In reality, many Mums find a combination of the two offers the most practical way to feed their baby. We asked a trained nurse and midwife for her advice on how to blend breastfeeding and bottle-feeding with confidence.
COMBINATION AND MIXED FEEDING
Combination feeding is all about flexibility and this might be a factor for Mums choosing to opt into mixed feeding once their breastfeeding is established. Whether the Mum might be away from her baby or needs more flexibility with feeding; mixed feeding can be an effective way to combine bottle and breast. For example, if going back to work, some mothers opt to breastfeed morning and
evening and then express their milk at work, so that their baby can be bottle-fed breast milk during the day. If a Mother does not want to express at all during work hours, she should spend a week or so before returning to work gradually reducing feed times during the day to help her breasts and baby adjust to the new routine. Mothers shouldn’t be discouraged and feel like they need to drop breastfeeding when their lifestyle changes, instead it is far better, in my opinion, for these Mothers to give themselves more options when feeding their baby, rather than to give up breastfeeding altogether. And not only do I think it is fine to give the occasional bottle of expressed milk, but I also think it can enhance the whole breastfeeding experience and offer flexibility.
Clare Byam-Cook is a trained nurse and a midwife. Author of “What to Expect when You’re Breastfeeding… and What if you Can’t?”, “Top Tips for Breastfeeding, “Top Tips for Bottle-feeding” and Presenter of the DVD “Breastfeeding without Tears”
“I find that the MAM bottle suits babies of all ages and is the one (using the fastest flow teat) that I most frequently recommend to a mother if her exclusively breastfed baby is refusing to take a bottle. And in my experience and opinion, once her baby is happily taking the bottle, most Mothers can then continue breastfeeding. The MAM Easy Start bottle is perfect for mothers needing more sleep, returning to work or wanting Dad to take some of the load at certain times of the day, but who want to continue breastfeeding at all other times.”
CLARE BYAM-COOK SRH SCM
SO RELAX
Find the best solution which suits you and your baby, everyone has their opinion, research further and make your own decisions on what will make you the happiest, healthiest family… mentally and physically.
sponsored by
Soothers
MAM’s experts Claire and Zoe answer some of our questions on soothers – hopefully answering some of your questions too!
CLARE, WHAT ARE THE BENEFITS OF A SOOTHER?
Well, there are lots of benefits. Soothers can be used for many reasons, but their main aim is to soothe a baby to sleep, that’s been fully fed and winded, but is still finding it hard to settle down to sleep. They can also be a brilliant source of comfort to a baby who’s suffering from problems such as colic or reflux and they can give a Mum a much-needed break if her baby keeps wanting to suck on her breast for comfort rather than because they’re still hungry. And finally, when you get to the point where your child no longer needs that extra comfort of sucking, it’s much easier to remove a soother than a thumb, and this view is certainly backed up by the British Orthodontic Society.
ZOE, WHAT SHOULD YOU CONSIDER WHEN CHOOSING A SOOTHER?
Not all soothers are created equal! Avoid soothers with a thick, round teat, as these can prevent the mouth from closing correctly. Instead, opt for a teat that’s flat in shape with a thin and flexible neck. MAM soothers are all designed alongside orthodontists.
CLARE, CAN YOU USE A SOOTHER FROM BIRTH?
Yes, I think it’s fine to introduce a soother as soon as it becomes apparent that the baby needs that extra comfort and is unable to settle without one. But it is really important only to use a soother when the baby has had all their needs met. You shouldn’t use it just to
stop your baby crying when they’re crying to tell you that they’re still hungry.
ZOE, DO YOU HAVE ANYTHING TO ADD?
I breastfed my first two daughters beyond two years and currently breastfeeding my third daughter. To me soothers were a great help, but I never use them to replace breastfeeding. Soothers help me settle them down so I can have a break or for practical reasons, like driving the car.
MAM Comfort Silicone Soothers are designed specially for newborn and premature babies. Comfort Soothers have been developed alongside leading paediatricians, nurses and speech therapists, to support the needs of newborns with maximum safety in mind. MAM Comfort is made entirely from 100% high quality silicone, which is hygienic and easy to clean. The carefully designed Soother is extremely lightweight; and features an extra small orthodontic teat which supports babies natural sucking behaviour.
Comfort Soothers come in a convenient travel and steriliser case, which self-sterilises in only 3 minutes, making it easier to keep your soothers clean whilst on the go.
Understanding the
baby biome & calming colic
By Lucy Upton, Specialist Paediatric Dietitian and expert speaker at The Baby Show
Gut health for good health! As a new or expectant parent, you may have heard much about the gut microbiome and wondered about your baby’s microbiome. But what exactly is it? And why does it matter, especially in your baby's early months and years?
The microbiome comprises the vast yet unseen community of microorganisms, including bacteria, fungi, and others, that live in various body locations, with the gut microbiome being the most highlighted in recent years. Your baby’s gut microbiome is essential for their development, influencing digestion (which might be expected) but often the unexpected, like their immune function and brain development.
The importance of the microbiome
During the early months and years of your baby’s life, up until they reach 3, they will develop a community of gut bacteria that will last with them for a lifetime. Nurturing a healthy microbiome during these crucial years not only boosts your little one’s immediate health but can also impact the chances of developing conditions such as food allergies, asthma, obesity, and immune challenges down the road. Many factors are at play in shaping your baby’s microbiome; while some are within your control, others might be beyond it! Here are a few key puzzle pieces to understand;
1. MODE OF DELIVERY:
Vaginally born babies encounter their mother’s vaginal microbiota, whereas those delivered via caesarean section first come into contact with microbes from their mother’s skin and the hospital surroundings.
2. FEEDING METHOD:
Breastmilk is ideal for growing a healthy gut garden with components that support your baby’s gut health. For example;
Prebiotics: Breastmilk contains Human Milk Oligosaccharides (HMOs), which feed beneficial gut bacteria and boost immune function.
Probiotics: It also has a variety of beneficial bacteria that help establish a healthy gut microbiome.
Antibodies: Breastmilk provides antibodies, such as Immunoglobulin A
(IgA), that protect your baby’s gut from harmful pathogens.
Babies who are formula-fed are known to grow a different community of gut bacteria, but increasingly, formula milk has added ingredients to try and mimic the components in breast milk that help good gut bacteria thrive.
3. STARTING SOLIDS
When your baby starts solid foods, their gut microbiome shifts significantly. Suddenly, there is an influx of new options to feed the community of bacteria, and certain foods, particularly those containing fibre, are the preferred fuel of good gut bacteria! While it’s essential to be mindful of the overall fibre content in your baby’s diet, prioritising a varied weaning diet, including the foods below, will be crucial in nurturing a healthy microbiome. Here are some great gut-loving options;
1. Fruit - Offer a range of colours and types, such as pureed, mashed, or soft finger food options like bananas, steamed apples, raspberries, and ripe pear.
2. Vegetables - Offer a range of options, including green and root vegetables. Many work well as finger foods and/or pureed or mashed options.
3. Beans, legumes, and lentils are easy to incorporate into meals, either by mashing or blending them
or as options like hummus, which is excellent on toast or loaded onto roasted vegetables.
4. Grains like oats are perfect for porridge, milled in pancakes, or sprinkled on top of muffins.
4. ENVIRONMENT:
Exposure to pets, siblings, and diverse environments can fuel the growth of your baby's microbiome. As your baby ages, a little dirt and outdoor play is also excellent for their gut community, and you’ll find they naturally seek out opportunities to explore
The
their environment. – including with their mouth!
5. MEDICATIONS:
Some medications can disturb the balance of bacteria in your baby’s gut. While antibiotics are the most notorious offenders, other drugs, like certain anti-reflux medications, can also affect the gut microbiome. However, it’s important to remember that these medications can be essential for treating specific conditions and should always be used under the advice of a doctor.
role of the gut microbiome in conditions like colic
Colic is a condition which affects around 1 in 5 babies, regardless of whether they are breast or formula-fed. It can be a significant source of distress for parents. It is characterised by excessive crying and fussiness, typically starting in the first few weeks of life and lasting for several months. The episodes tend to occur late afternoon or evening and are not caused by hunger, discomfort, or illness. While the exact cause is unclear (which can be a huge source of frustration for families), colic is often linked to digestive discomfort or an immature nervous system. Interestingly, research has found some differences in the types of gut bacteria present in babies with colic compared to those without, suggesting that the gut microbiome may play a role in colic symptoms. This emphasises how vital gut health can be for infants, sparking interest in exploring probiotics to manage colic. In fact, some research now strongly supports using the probiotic strain Lactobacillus Reuteri DSM 17938, which has been shown to reduce crying and fussing in breastfed babies with colic. This strain is now recommended in some clinical guidelines as a treatment option for breastfed infants experiencing colic.
taking place at Excel London 6th-8th March 2026. Visit www.thebabyshow.co.uk for tickets.
Lucy Upton is an expert speaker at The Baby Show where she’ll be giving advice on the baby biome,
Thoughts on emergency procedures: (research Forceps, C-Section and Episiotomy so you can make an informed decision should you need to)
Who to cut the umbilical cord: (Midwife, Doctor or Partner)
Umbilical cord-blood donation or banking decision: ......................................
Baby wellness at the heart of every product
From the first ride home to their first stroll, Inglesina is there to support your baby every step of the way. Our thoughtfully designed range of prams, pushchairs, car seats and accessories are designed in collaboration with baby wellness experts with your baby in mind.
Bonding: Our carrycots have been designed with ventilation windows, so you can keep that connection with your baby.
Sleep: Designed to cradle your baby in the ideal position, our carrycots help to keep them in a restful sleep.
Comfort: Made with soft, breathable fabrics, our carrycots offer the perfect balance of space and support.
Safety: Every product is built for your peace of mind, wherever you go.
Health: From their very first days, our products gently encourage healthy posture and development.
Discover the full range of products and find out more by scanning the QR code below:
