Reach Customers Where They Are— On Their
Phones
Americans check their cellphones 144 times a day, once every 10 minutes. In contrast, people may only check their email a few times a day, so messages pile up and often get overlooked. Because people tend to view and react to text messages right away, short message service (SMS) is an ideal channel for connecting with customers. When customers need to take immediate action, such as responding to a fraud alert, you must contact them where you know they will quickly see and act on the message.
Why SMS?
SMS is a powerful communication tool because it’s direct, personal and effective. Many people prefer text messages over emails or phone calls. Compared to email, SMS boasts:
Higher response rates. Although the 98% open rate often attributed to SMS (based on 2010 data) is no longer true, SMS open rates are still higher than email. According to more recent surveys, the open rate for commercial/ promotional SMS messages ranges from 42% to 55%, versus 32% for emails. And virtually all text messages are seen, if not read. The most common click through rate is 20–35% for SMS, versus 1–10% for email.
Lowerspamrates.Onesurveyfound that35%ofconsumersreportedthat atleast50%oftheirdailyemail isspam.Incontrast,only25%of consumersreceivespamtextsevery day.
StrongROI.AnAssociationofNational AdvertiserssurveyfoundthattheROI foranSMSadvertisingcampaignis 102%,comparedtoemail(93%)and socialmedia(81%).
Send Text Messages for Many Business Needs
SMS’ text-only format makes it ideal for transactional messages such as notifications, reminders and alerts. SMS works well for:
Brief promotions
Order/delivery notifications
Appointmentschedulingandconfirmations
Remindersforappointments,orderpickupsor couponsexpiringsoon
Paymentreminders,processingandconfirmations
Time-sensitivealerts(suchasfraudorpublichealth)
Changestoyourhours,location,menuorofferings
Routinecustomerinquiryresponses
Deviceauthentication
Surveys
Features
Personalization & Branding:
Two-Way Communication:
Two-Factor Authentication (2FA):
Automation:
Channel Analytics:
Integration:
Security:
Scalability & Performance:
November 11
November 11
Tailor text messages to individual customers based on their preferences and behavior.
Allow customers to respond to messages, enabling real-time interactions and support.
Enhance security by requiring customers to provide a unique code sent via SMS to verify their identity.
Automate message delivery based on specific triggers or conditions, saving time and effort.
Track and measure delivery rates for SMS to optimize performance.
Integrate SMS with other communication channels and platforms to simplify the customer experience.
Comply with relevant regulations and integrate with other security methods to protect customer information.
Scale with a platform that can support millions of SMS messages per day.
WhyChooseCSGBusinessSMSSolutions?
Oursystemcansendmorethan500SMSmessagespersecond.CSGprocessesmore than5billionSMSmessagesperyear,with99.8%uptimeperformance.
CSGcustomersusingourengagementchannelshaveachieved:
3X
Increase in responsiveness in SMS messages
$2M
Monthly revenue lift despite sending fewer emails
Are you ready to begin reaching customers at the moment they need you? Contact us today to learn how CSG can help you expand your channel strategy with SMS solutions.
About CSG
26%
Increase in click-through rates
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future and tap into guidance along the way from our fiercely committed and forward-thinking CSGers around the world. Visit csgi.com to learn more.