CSGXponent: MakeEveryMomentCount
Customerexperiencedoesn’tstopat"purchasecomplete. " Neithershouldyourtechstack.
Your customers are constantly evaluating your brand—every time they log in, get a bill, ask for help or expect an update. These moments make or break customer loyalty and influence revenue. But too often, they’re fragmented, delayed or disconnected.
That’s because most organizations have stitched together multiple communication tools: one for marketing, another for billing, a third for support, and so on. The tools don’t work together, leaving customers (and not the brand) to piece together an experience that should feel effortless.
To deliver loyalty-building, revenue-growing customer experiences (CX) today, you have to connect the dots across your customer interactions and bring your customer engagement strategy under one roof. So customers see one brand, not multiple disconnected departments.
Globalcustomerexperienceonly stabilizedin2024afteradeclinein 2023,accordingtoKPMG.
THESOLUTION:CSGXPONENT
CSGXponentisacustomerengagementplatformthat turnsinsightintoaction—atscale,inrealtimeand acrosseverycustomer-facingteam.WhilemostCX platformssupportasinglefunction(likemarketingor support)Xponentorchestratesthefullexperience.So yourcustomerdoesn’tgetfourversionsofyourbrand. Justoneclear,connected,humanexperience.
WHAT’SGETTINGINTHEWAYOFGREATCX?
Evencustomer-obsessedbrandshitrealroadblocks:
Mixed Messages: Outreach comes from multiple systems and teams, leading to overlap, customer confusion or missed opportunities.
Disconnected Tools: Great tech—just not built to work together. And that means the customer gets an inconsistent experience across your brand and all its channels.
Insights Without Execution: You’re collecting powerful data. But without orchestration, it's hard to act on it in ways that matter.
Manual Workarounds: Teams are spending too much time stitching together what should be seamless touchpoints, making brands less responsive and their operations more costly.
Monday, May 5 9:45
Core Modules of Xponent
Analytics
See how customers move through your experience across channels and departments. Xponent pinpoints where drop-offs, delays or confusion happen, helping teams fix friction and improve outcomes based on real behavior, not assumptions.
Profiling
Xponent creates a unified, real-time profile for each customer—combining behavior, preferences, transactions and service activity. This “segment of one” approach enables truly personalized, timely interactions across every function.
Journey Orchestration
Customers don’t follow fixed paths. That’s why Xponent adapts to customer behaviors in real time. It uses live data to personalize each journey as it unfolds, improving conversion, retention, and satisfaction.
Communications
Design and deliver omnichannel messages from one place. With Xponent, every message—email, SMS, voice, push and more—is consistent, compliant and aligned with the customer’s full experience.
Xponent connects your systems so you can connect with your customers.
With Xponent, you can:
Analyze customer journeys to uncover hidden patterns and pain points
Personalize experiences using real-time data and decisioning
Orchestrate communications across all channels to deliver consistent and relevant messages
WHERECANXPONENTHELP?
Byfocusingonthemomentsthatfollowthe purchase—notjustthosebeforeit—Xponenthelps youdrivebehavioralchange,buildloyaltyandget measurableresults.
Billing – Deliver proactive, personalized billing messages that reduce confusion and improve payment rates
Customer Care – Respond before a ticket is logged with relevant, timely communications that boost satisfaction
Account Security – Build trust with transparent alerts about account activity, access and protection
Order & Service – Keep customers in the loop with real-time updates about orders, technicians and disruptions
Retention & Growth – Stay top of mind after the sale with thoughtful, personalized re-engagement and upsell journeys
WHYTEAMSTRUSTCSG
Youdon’tneedtosendmoremessages.
Youneedtosendtherightmessage,attheright time,fromtherightteam.
Optimize the moments that matter. Elevate generic touchpoints to personalized, real-time interactions that feel intentional, not automated.
Use the tools you already have. No rip-and-replace. Xponent integrates with your existing systems to unify insights, simplify execution and reduce disruption.
Coordinate across departments. Marketing, care, operations, digital—Xponent breaks down silos and builds journeys around the customer, not your org chart.
CSG’sflexibleandreliablesolutionscoupled withitscommitmenttooursuccesshave consistentlyenabledustoovercomeany challengesandimproveourcustomer experience.
-RazvanUngureanu,CTO
MAKECXWORKTHEWAYITSHOULD WITHCSGXPONENT
WithCSGXponent,you’lltakethemomentsthatmattermostfor customerloyalty,andmakethemallfeelconnected. Everymessage.Everytouchpoint.Oneexperience.