Prospect Collection 2015

P R O S P E C T K e e g a n

Subscribing to Addiction Since millennials are completely addicted and consumed by their smartphones and social media, we have accepted these devices are never going away. They want to do what they want, go anywhere and everywhere all the time, and document their lives through screens, even though they are well aware of their enslavement to their own smartphones. These devices have become ingrained in our everyday lives. Swiping, scrolling, unlocking, pinching, zooming: we are obsessed with these gestures, especially when we are mindlessly browsing through our phones looking for something to do or a notification to appear. Smartphones are linked and synced to us, and we cannot imagine a life or future without them, and we certainly cannot handle it when the battery dies, or worse, if we completely lose our phone. Instead of denying this addiction to these devices, we are now embracing the addiction. Our dependence on mobile technology, regardless of it’s future physical appearance and design, is here to stay.

Drivers//Manifestations Millennials want to go anywhere and everywhere all the time due to the increasing plague of FOMO (fear of missing out). Snapchat stories, Instagram posts, and almost any documentation of our lives’ events glamorize every experience we have in the eyes of our friends and viewers.

This enslavement to our smartphones has us constantly checking and refreshing for new notifications and updates over 100 times a day. Not only do we feel addicted to our phones, but we also feel obligated to check them in case we miss anything that means anything to us. The only way we know how to combat FOMO is by joining in these experiences ourselves and taking part in posting, documenting, and glamorizing our most likely not-so-exciting lives. We are battling technology with even more technology. Additionally, smartphones keep expanding every year, both in size and capabilities. The “phablet” craze is well underway due to the fact it combines two products, phone and tablet, into one device. Therefore, this reiterates why we will only continue to embrace this enslavement to our phones. We are obsessed, they are ingrained in our lives and culture.

“Phablet” // Extremetech Phablet (larger phone/smaller tablet) usage is on the rise, tripling over the last two years. They offer a wider range of capabilities during a time when we rely on our devices for more and more reasons everyday.

Twitter vs. fomo // PCMAG Twitter battles FOMO with a new “Moments” feature, an example of more technology being used to fight something caused by technology. The feature is meant to catch users up on anything of significance they could have possibly missed while away.

AGE OF SNAPCHAT // Business Insider A look inside millennial users’ views on Snapchat, what they use it for, and why. Many agree they like to keep on friend’s lives as well as document their own. They mainly do not want to miss out on what is happening.

Opportunity To create a cohesive, premium, womenswear line that embraces the presence of technology, specifically smartphones and social media, in everyday life. This will be utilized through interesting, but useful, design details, such as pockets, as well as mixing of fabrics, textures, and prints.

This collection will target Generation Y as they mature and grow with technology. It will always impact every aspect of their lives.

P R O S P E C T Inspired by the expansion of technology, Prospect creates premium quality garments intended to embrace it. We provide fashion for confident individuals who share the same addiction to technology and style as Prospect. We look to the future for the prospective beauty it holds.

Justification This line is part aesthetic and function. For aesthetics, it will represent and interpret the presence of smartphones and the future of them in everyday life into garments. As for function, some of the design details will be specifically tailored for technology as well as the growing sizes of devices. Overall, the line will embody the emotions and presence of technology in the near future.

Ariana

25 Years Old // Selfie-Obsessed // “Instafamous”// Millennial Ariana, Ari for short, recently graduated from college with a degree in Public Relations, living in Seattle. She enjoys blogging, tweeting, shopping, photography, and dancing.

Ari is extremely confident in herself which translates directly into her elevated style. She keeps up to date and takes a lot of inspiration from the blogs she follows, and the variety of gurus she’s subscribed to ranging from fashion to beauty and even cooking. Because of this, she tends to be fashion forward and daring with her style.

Ari currently owns an iPhone 6S Plus, and makes sure to have it with her at all times in order to keep up to date on all her blogs, popular Instagram feed, and Snapchat stories. Whether it is to contact an Uber when going out to bars and clubs every weekend, to swipe left and right on Tinder throughout the day, or even to clip and save coupons for her next excursion to the grocery store, Ariana uses her phone for every aspect of her life.

CONCEPT

P R O S P E C T

#Fleek

#Slay

#Perf

#Cray

#Hashtag

#Bae

#YOLO

#TBH

NEoprene

Wool Jersey Knit Cotton Spandex

Rayon Spandex #IDK

Wool Coating

Denim

MATERIALS // Colors

VINYL

Leather

#Squad

#Basic

P R O S P E C T ZIP VEST $315

HasHTAG DRESS $375 XS // S // M // L // XL

XS // S // M // L // XL Details: Oversized sewn-in side pockets. Contrasting wool vertical stripes. Vinyl Horizontal stripes.

Back zip.

Body: 100% Wool Jersey Stripes: 100% Vinyl

Details: Front zip. Structured shoulders. Oversized contrasting colored pockets.

100% Wool Coating

Panel Leggings $125

XS // S // M // L // XL Details: Rayon spandex paneled leggings. Oversized side pockets.

95% Rayon 5% Spandex

P R O S P E C T GRid Cut-OUT ToP

GRID CROP TOP

$150

$175

XS // S // M // L // XL

XS // S // M // L // XL

Details: Neoprene, structured, cut-out top.

Details: Wool jersey knit top. Grid print sleeves. Vinyl stripe. Back zip.

94% Polyester 6% Spandex

Body: 100% Wool Jersey Stripe: 100% Vinyl

HIDDEN POCKET SKIRT

Bucket DENIM

$275

$225

XS // S // M // L // XL

XS // S // M // L // XL

Details: Leather overlay panel that hides oversized pockets. Back zip.

Details: Premium denim. Super skinny fit. Structured oversized pockets.

Overlay: 100% Leather Skirt: 100% Wool

95% Cotton 5% Spandex

P R O S P E C T GRid KEYHOLE TOP $145

BUCKET DRESS $525 XS // S // M // L // XL Details: Neoprene, structured, keyhole top.

94% Polyester 6% Spandex

BUCKET SKIRT $215

XS // S // M // L // XL Details: Neoprene, structured, side bucket skirt. Vinyl trim stripe.

Skirt: 94% Polyester 6% Spandex Stripes: 100% Vinyl

XS // S // M // L // XL Details: Neoprene, structured, side bucket pocket dress. Vinyl stripes.

Back zip.

Body: 94% Polyester 6% Spandex Stripes: 100% Vinyl

P R O S P E C T STRIPE CUT-OUt TOP

GRID TEE

$195

$125

XS // S // M // L // XL

XS // S // M // L // XL

Details: Neoprene, structured, cut-out top.

Details: Wool jersey knit top. Vinyl stripe. Back zip.

Body: 94% Polyester 6% Spandex Stripes: 100% Vinyl

Body: 100% Wool Jersey Stripe: 100% Vinyl

LONG SKIRT

Panel CROP LEGGINGS

$315

$115

XS // S // M // L // XL

XS // S // M // L // XL

Details: Leather overlay panel that hides oversized pockets. Back zip.

Details: Rayon spandex paneled leggings. Oversized side pockets.

Overlay: 100% Leather Skirt: 100% Wool

95% Rayon 5% Spandex

P R O S P E C T PANEL ZIP JAcket $545

XS // S // M // L // XL Details: Front zip. Structured shape. Oversized contrasting colored pockets.

100% Wool Coating

P R O S P E C T In addition to flagship stores in large cities like New York and Chicago, Prospect lines will be sold in premium retail and department stores, as well as online at www.prospectstyle.com. It will be merchandised among other emergent designers, and designers who create for technology and the future.

Ads and editorials in high-end and emerging fashion magazines will provide the basis for print marketing.

P R O S P E C T

SOURCES Huffington Post // Research Findings Business Insider // Research Findings TechCrunch // Research Findings PCMag // Research Findings ExtremeTech // Research Findings Mood Fabrics // Swatches Pinterest // Images Tumblr // Images