Drivers//Manifestations

Millennials want to go anywhere and everywhere all the time due to the increasing plague of FOMO (fear of missing out). Snapchat stories, Instagram posts, and almost any documentation of our lives’ events glamorize every experience we have in the eyes of our friends and viewers. This enslavement to our smartphones has us constantly checking and refreshing for new notifications and updates over 100 times a day. Not only do we feel addicted to our phones, but we also feel obligated to check them in case we miss anything that means anything to us. The only way we know how to combat FOMO is by joining in these experiences ourselves and taking part in posting, documenting, and glamorizing our most likely not-so-exciting lives. We are battling technology with even more technology. Additionally, smartphones keep expanding every year, both in size and capabilities. The “phablet” craze is well underway due to the fact it combines two products, phone and tablet, into one device. Therefore, this reiterates why we will only continue to embrace this enslavement to our phones. We are obsessed, they are ingrained in our lives and culture.

“Phablet” // Extremetech

Phablet (larger phone/smaller tablet) usage is on the rise, tripling over the last two years. They offer a wider range of capabilities during a time when we rely on our devices for more and more reasons everyday.

Twitter vs. fomo // PCMAG

Twitter battles FOMO with a new “Moments” feature, an example of more technology being used to fight something caused by technology. The feature is meant to catch users up on anything of significance they could have possibly missed while away.

AGE OF SNAPCHAT // Business Insider

A look inside millennial users’ views on Snapchat, what they use it for, and why. Many agree they like to keep on friend’s lives as well as document their own. They mainly do not want to miss out on what is happening.

Opportunity

To create a cohesive, premium, womenswear line that embraces the presence of technology, specifically smartphones and social media, in everyday life. This will be utilized through interesting, but useful, design details, such as pockets, as well as mixing of fabrics, textures, and prints. This collection will target Generation Y as they mature and grow with technology. It will always impact every aspect of their lives.