The Way Ahead for CPG:
Playbook for the New Normal It takes a while to adjust the lens to a new world. For the greater part of 2020, all of us in the industry including business professionals, thought leaders, the media and others have continued to talk about the “New Normal” as some distant phenomenon, way in the future. Well, that “New Normal” is here. While there has been a lot of focus on the post-COVID-19 business strategy, right from how should the supply chain be redesigned to how should Sales operate to what kind of brand positioning and revitalization is required, it is important to first define: What are the business metrics that will be important in the new normal for the Consumer Products industry?