Trucks & Trailers
SECTION
Pages 67-77
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Monroe Truck Equipment Continues Growth, Evolution
Monroe Truck Equipment built a new fleet of trucks for Rock County to help with Wisconsin’s infamous range of weather and conditions.
By Ruksana Hussain CEG CORRESPONDENT
Wisconsin’s Monroe Truck Equipment is an industry leading truck and trailer equipment manufacturer, upfitter and distributor, with a mission to move communities forward. Wisconsin’s Monroe Truck Equipment is an industry-leading truck and trailer equipment manufacturer, upfitter Backed by its team’s expertise, the Monroe’s products and distributor, with a mission to move communities forward. have helped cities, towns, townships and rural areas Equipment’s director of marketing, joined the comacross the nation improve safety and infrastructure pany in 1987 as an inside sales coordinator and has for more than 60 years. Founded in 1958 by Richard experienced much of the company’s transformation Feller, the company began as a fabrication and first-hand. machine shop in Monroe, Wis. The addition of truck “It has been very exciting to be a member of the equipment installation started in the 1970s, further Monroe team, contributing to and witnessing the expanding in the early 1980s to include manufacturexpansion through the years,” said Smith. “We focus ing snow and ice control products. on building relationships with our customers, who Demand for Monroe products helped the compaare the drivers of our work here at Monroe. Our sucny expand its corporate manufacturing facility from cess is truly based on their success. That’s our misthe original 92,000 sq. ft. in 1989 to 400,000 sq. ft. sion to help their business thrive and grow. Whatever today. Expansion continued with additional locations challenges our customers face, we work to be able to in DePere and Marshfield, Wis.; Joliet, Ill.; Flint, come to them with a solution that will help them Mich.; and Louisville, Ky. Monroe then acquired reach their goals.” Towmaster, the Litchfield, Minn., trailer manufacturer and upfitter, in 2017. Jim Smith, Monroe Truck Towmaster builds confidence into every work truck its upfits. see MONROE page 74 Monroe Truck Equipment delivers custom fleets for Denver International Airport.
