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MONROE TRUCK EQUIPMENT
Trucks& Trailers SECTION
To view our current comparison trailer specification charts visit www.constructionequipmentguide.com
Pages 67-77
Monroe Truck Equipment built a new fleet of trucks for Rock County to help with Wisconsin’s infamous range of weather and conditions.
By Ruksana Hussain
CEG CORRESPONDENT
Wisconsin’s Monroe Truck Equipment is an industry leading truck and trailer equipment manufacturer, upfitter and distributor, with a mission to move communities forward. Wisconsin’s Monroe Truck Equipment is an industry-leading truck and trailer equipment manufacturer, upfitter
Backed by its team’s expertise, the Monroe’s products and distributor, with a mission to move communities forward. have helped cities, towns, townships and rural areas across the nation improve safety and infrastructure for more than 60 years. Founded in 1958 by Richard Feller, the company began as a fabrication and machine shop in Monroe, Wis. The addition of truck equipment installation started in the 1970s, further expanding in the early 1980s to include manufacturing snow and ice control products. Demand for Monroe products helped the company expand its corporate manufacturing facility from the original 92,000 sq. ft. in 1989 to 400,000 sq. ft. today. Expansion continued with additional locations in DePere and Marshfield, Wis.; Joliet, Ill.; Flint, Mich.; and Louisville, Ky. Monroe then acquired Towmaster, the Litchfield, Minn., trailer manufacturEquipment’s director of marketing, joined the company in 1987 as an inside sales coordinator and has experienced much of the company’s transformation first-hand. “It has been very exciting to be a member of the Monroe team, contributing to and witnessing the expansion through the years,” said Smith. “We focus on building relationships with our customers, who are the drivers of our work here at Monroe. Our success is truly based on their success. That’s our mission to help their business thrive and grow. Whatever challenges our customers face, we work to be able to come to them with a solution that will help them reach their goals.” er and upfitter, in 2017. Jim Smith, Monroe Truck Towmaster builds confidence into every work truck its upfits. see MONROE page 74
Monroe Truck Equipment delivers custom fleets for Denver International Airport.
