FOCUS ON number 21 / january 2014
CONCHA Y TORO PAYS TRIBUTE TO
THREE DECADES OF ITS
ICONIC CABERNET
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For the quality and consistency of its wines:
CONCHA Y TORO CHOSEN WINERY OF THE YEAR 2013
Featuring some of its most iconic wines, the prestigious U.S. publication Wine & Spirits once again recognized Concha y Toro as one of the “Top 100 Wineries of the Year 2013”.
(Lef to right): Jane Kettlewell, Public Relator of Creative Palate Communications; Joanne Newborn, Field Marketing Manager of Excelsior Wine Company; and Marcelo Papa, winemaker of Concha y Toro.
Concha y Toro was once again recognized in the Hall of Fame of Wine & Spirits magazine, being chosen “Winery of the Year” for the nineteenth time, along with other renowned wineries in the world. The award ceremony took place on October 15, in San Francisco, United States, and was attended by enologist Marcelo Papa on behalf of the company. Each year, Wine & Spirits selects the most outstanding wineries around the globe for the quality of its wines, continuously including Concha y Toro since 1997. With 19 nominations as “Winery of the Year”, the company becomes one of the top three wineries in the global ranking of this award,
the Hall of Fame, which is led by Penfolds (Australia) with 23 awards, followed by Concha y Toro (Chile) and Chateau St Michelle (USA), both with 19 nominations. Patricio Tapia, specialized journalist in charge of evaluating wines from Chile, Argentina and Spain for Wine & Spirits, stressed the importance of being distinguished by this ranking: “It is undoubtedly the highest recognition that our magazine can give a winery. After tasting over twelve thousand wines in a year, we have chosen the best. It is a very complex and, also, extensive selection, so to be part of is quite an achievement”. Also, the reporter referred to the 19 nominations the company has received as Winery of the Year, which shows that “the style of Concha y Toro’s Origin Wines is something we
like in Wine & Spirits. But above all, it is a sign of consistency”. The winter 2013 edition of the magazine highlighted the prolific 2010 season in Chile, stating “it yielded some of the best red wines ever produced in the country”. The three 2010 vintage wines featured in this publication were Terrunyo Cabernet Sauvignon, Terrunyo Carmenere, and the iconic Carmenere Carmín de Peumo. The latter was a special favorite for the wine-taster, who stated that “the ‘freshest’ soils and delicate nature of the 2010 season are behind what, to me, is the best Carmín de Peumo to date”, adding: “It is a new dimension for Carmenere, strengthening Concha y Toro’s leading position within Bordeaux varieties in Chile”.
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Outstanding Participation of Concha y Toro in Wine Vision ALONG WITH OUTSTANDING FIGURES SUCH AS PIERO ANTINORI, MIGUEL TORRES AND DAN JAGO, THE REPRESENTATIVE OF CONCHA Y TORO, CRISTIÁN LÓPEZ, SPOKE ABOUT THE CURRENT CHALLENGES OF THE COMPANY AND THE INDUSTRY IN GENERAL.
Participating in important panels during the international seminar Wine Vision -held between November 18 and 20 at The London Film Museum in London-, the Corporate Export Director for Asia Cristián López represented the winery among prominent figures in the global wine industry. During the plenary session named ‘Where are the most successful wine companies placing their bets for the future?’ Cristián argued that it is important to consider that Concha y Toro is a global brand present in over 140 countries: “Our concern in Asia is to maintain a structure to further strengthen
our distribution in all markets, with special attention to those who are still the main destinations, not only for the company but for any exporting country: U.K. and U.S. It is a mistake to abandon the interest and focus in the U.K., for example, and be opportunistic in China, which is what many companies are doing”. “Our position on China is to build a brand with commitment, presence and investment”, he added. “For that reason, we have been present in this market for 15 years and today we are forming a team of local executives that allows us to understand and maximize long-term opportunities to build our brand in this territory”.
Cristián was one of three panelists invited to the closing session of the seminar, and the most important of the event, entitled ‘Does the wine industry needs to reinvent itself?’, along with two great exponents of the wine world: Dan Jago (Tesco Stores) and Piero Antinori (Marchesi Antinori). Wine Vision was a unique opportunity for important executives from the wine industry to interact at the highest level, Concha y Toro being one of the companies that could contribute with its long term experience in the region.
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DON MELCHOR
Presents Its Three Decades Around the World ICONIC CHILEAN CABERNET SAUVIGNON DON MELCHOR CELEBRATES THREE DECADES REVEALING AN EXCLUSIVE COLLECTION OF 50 CASES IN A TOUR THAT INCLUDES THE MAJOR CITIES OF THE WORLD.
As a tribute to the history and tradition of this renowned Chilean wine, Concha y Toro has decided to launch “Three Decades of Don Melchor”, an exclusive collection of 50 cases with six carefully selected vintages.
The selection consists of the vintages 1988, 1993, 1999, 2001, 2005 and 2007. Each of these vintages is signed by their respective enologist in charge: Goetz Von Gersdorff for those of 1988 and 1993, and Enrique Tirado for the 1999, 2001, 2005 and 2007 vintages. This selection shows the extraordinary potential of Don Melchor along its 23 editions and how the expression of bright fruit remains in the wines throughout the various years.
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EXCELLENT AWARDS
FOR OUR WINES
THE FIRST TO RECEIVE THREE DECADES Officially presented in June at Vinexpo France 2013 by Enrique Tirado and renowned French advisor Eric Boissenot –who has participated in the development of Don Melchor since its first vintage in 1987– Three Decades revealed its secrets with an exclusive Master Class in which the different vintages were tasted, appreciating the history and tradition of Chile’s iconic Cabernet Sauvignon.
The next destination was China, where the company did a tour led by illustrious winewriter Sophie Liu and Corporate Export Director for Asia Cristián López. The tour took place in September and included a notable vertical tasting of Don Melchor, meetings
with the media and interviews with renowned local media in Shenzhen, Guangzhou and Hangzhou, three major economic cities in China. Enrique Tirado praised the activity saying: “A vertical tasting allows you to see the history of the wine and how it has evolved over time. It’s like watching the same person at different stages of his or her life”. Then it was the presentation in Chile, where on December 10, and before a select group of journalists and sommeliers, the enologist led an exclusive wine tasting event at the Ritz-Carlton Santiago to present the various vintages of this collection. During this activity attendees were able to see the enormous aging potential of this Chilean icon, confirming the faithful expression of a Cabernet Sauvignon from an exceptional terroir such as the vineyard in Puente Alto.
92 pts Best Chilean Cabernet Sauvignon in 2013 Don Melchor 2009 Wine & Spirits - February 2014
92 pts Best Chilean Carmenere in 2013 Carmín de Peumo 2009 Wine & Spirits - February 2014
91 pts Terrunyo Cabernet Sauvignon 2010 Wine Spectator - December 2013
90 pts Terrunyo Sauvignon Blanc 2012 Wine Enthusiast - December 2013
91 pts Terrunyo Syrah 2009 Wine Enthusiast - September 2013
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DON MELCHOR
GOES OUT TO CONQUER THE WORLD Brazil, Canada, United States and Mexico were among the destinations that during the second half of this year could appreciate the quality and consistency of this world-class Cabernet Sauvignon.
Winemaker Enrique Tirado tasting the 2009 vintage of Don Melchor in Montreal, September 2013.
Multiple tours, the highest recognitions and a positive trade balance marked a successful year for Concha y Toro’s iconic Cabernet Sauvignon. Brazil, Canada, United States and Mexico were the markets in which Don Melchor was present once again to show its latest vintage and demonstrate its great potential. DON MELCHOR 2009 ARRIVES IN BRAZIL Being the third largest market in the world for Don Melchor and a very responsive country when it comes to
premium wines, it was natural that the presentation of the 2009 vintage was a success. In August, and with a visit to the cities of Sao Paulo and Rio de Janeiro, enologist Enrique Tirado led the launch of the 23rd vintage. In Rio de Janeiro, among other activities, the enologist got together with major national media outlets at the exclusive restaurant Fasano Al Mare, cataloging the 2009 as “an extraordinary vintage, showing a good expression of fresh fruit, big tannins, nice acidity, and being elegant, well balance and fresh in the mouth, revealing the best of Puente Alto”.
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Presentation of Don Melchor 2009 in Brazil, August 2013.
IN CONQUEST OF NORTH AMERICA Between September and early October, the enologists of this iconic wine, Enrique Tirado and Tamara Baeremaecker, went into North American territory to meet with local media, wine experts, opinion leaders and distributors. Enrique visited Canada and the United States, while Tamara took charge of the Aztec country.
Vertical tasting of the iconic Cabernet Sauvignon in the United States, October 2013.
With a journey that included the cities of Vancouver, Montreal, Toronto and Quebec, Enrique Tirado visited Canada to present the 2009 vintage before renowned Canadian journalists, sommeliers and enologists, in what was one of the most successful tours for the brand. Don Melchor’s enologist in Toronto, September 2013.
Some of the main activities of this tour were vertical tastings, cocktails, wine pairing lunches and dinners, one of the most important being an exclusive wine tasting event led by Enrique in the loft of renowned sommelier Philippe Lapeyrie. There, important Canadian wine experts enjoyed a private vertical tasting, which confirmed the remarkable consistency of Don Melchor. In the U.S., the winemaker visited major cities in the states of California and Texas, which are the largest markets in that country. Then, to close the tour, Tamara arrived in Mexico City to participate in interviews with local media and other activities.
Enrique Tirado in Canada, September 2013.
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Distinguished Visitors
Come to Pirque Chefs of the World get to know our wines
This visit took place on October 24 in the context of the 5th version of the Worldwide Alliance International Culinary Seminar, which was held at the end of this month in Santiago and brought together the leading culinary schools in 14 countries, including INACAP Technological University of Chile.
Ana Teresa Pérez, PR Coordinator at Colegio de Hospitalidad, Arte Culinario y Turismo, U. San Francisco de Quito, Ecuador; and Antoine Frémont, chef and member of the Institut Paul Bocuse, France.
Eminent chefs and renowned culinary school directors from Mexico, Colombia, Peru, Ecuador, Chile, France, Finland and Singapore visited the winery’s facilities in Puente Alto and Pirque to learn more about Chilean wine and try our best musts.
After a tour of the premises of the Puente Alto estate and the winery in Pirque, and as a special surprise, the group enjoyed a pleasant barbecue outdoors in the park of the founder’s house. During the event, Toh Chia Wee Zave, Singaporean chef, said: “Concha y Toro has put together a beautiful tour of the winery. I think the company has not only been concerned with promoting its wines, but also Chilean culture”.
Canadian Wine Lovers Visit
Don Melchor
In early November, a group of 39 Canadian wine lovers visited Concha y Toro’s Wine Center in Pirque to meet with Don Melchor’s enologist Enrique Tirado, and know the details behind Chile’s iconic Cabernet Sauvignon. After touring the founder’s house, the park, the cellars –including the famous Casillero del Diablo–, and enjoying a tasting of the Marques de Casa Concha and Terrunyo lines, Enrique joined the group for a tasting of the seven parcels of the vineyard in Puente Alto, and to involve them in “the final blend
of Don Melchor”. Also, these wine lovers had the opportunity to try the 2009 vintage, the latest addition to the range of this icon. “The perfection of Don Melchor, its aging potential, the glamour of Pirque, the history of Concha y Toro and its founder, and the way we have been welcomed, created a very special atmosphere that seduced us”, said Luc Rolland, member of SAQ, the Canadian governmental association responsible for the sale of alcohol to the province of Quebec.
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FROM THE U.K.:
Renowned Sommeliers
Ignacio Recabarren (center) with sommeliers from the U.K.
Travel to Chile and Argentina to Learn More About Our Wines Greeted by the main enologists of the company, between November 10 and 18 seven sommeliers from the United Kingdom visited the valleys of Maipo, Cachapoal and Casablanca in Chile as well as the Mendoza province in Argentina, immersing themselves in the wine culture of these regions.
Tastings led by our enologists, lunches and dinners, Chilean-style barbecues and tours around Santiago, Valparaíso and Mendoza were some of the activities enjoyed by these distinguished sommeliers, one of them being Clement Robert, one of the most important wine specialists in the U.K. They were welcomed at the winery’s Wine Center in Pirque by winemakers Ignacio Recabarren and Enrique Tirado, who led them in a tasting of ultra premium and iconic wines of the company. Clement Robert –sommelier of prestigious London restaurant Medlar– was impressed by the evolution of the Cabernet Sauvignon from Puente Alto: “The three vintages tasted (1997, 2012 and 2009) revealed, more than anything, elegance. Don Melchor vintages 2002 and 2009 reminded me of some Tuscan wines, with a familiar character, but also full of aromas, like the wines of Bulgaria and Italian reds”. During the following days, this group of sommeliers continued discovering our wines with a visit to the Peumo estate in Cachapoal Valley, and the El Triángulo vineyard in Casablanca Valley, eventually heading for the province of Mendoza in Argentina where they went around the facilities of Trivento Bodegas and tasted the wines from the subsidiary of the company in the neighboring country.
In order to boost sales in the U.K. market, Concha y Toro has focus on positioning its wines of higher value in unique selling points, as well as informing consumers of the quality and convenience of choosing its products. Also, the winery has been concerned with associating different varieties to specific terroir, making distinctive wines and representative of their origin, which is highly valued in European markets. Not being a wine producing country, England imports products from around the world, therefore, in that country consumers are prone to trying new wines and trends, preferring dry wines and well balanced in terms of fruit and acidity.
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Chef Richard Sandoval: Rediscovering the Charm of Latin America
In the context of the recent partnership between the Marques de Casa Concha line and Richard Sandoval, this prestigious chef agreed to tell us part of his story and the essence behind his style of cuisine.
Originally from Mexico and owner of multiple restaurants in different parts of the world, Chef Richard Sandoval is now a reference for international cuisine, particularly for Latin American flavors. Some of his most famous restaurants are “Maya”, “Zócalo”, “Pampano”, “Ambar”, and “La Sandía”, each with its own signature style. Wanting to enhance the convergence between high-level gastronomy and wines of superior quality, super premium line Marques de Casa Concha conceived a partnership with this renowned chef, creating the new Food&Wine section on its website www.marquesdecasaconcha.com. This mini site contains recipes created by various international chefs, including Richard Sandoval’s, which are paired with wines of the traditional line. Richard talked to us about the origin of his love for Latin flavors, fine dining and cuisine, which in his opinion “is poorly represented throughout the world, so it has been my goal to introduce it to every continent on Earth”.
REINVENTING LATIN AMERICAN CUISINE Combining ingredients of traditional, modern and coastal Mexico with flavors of Asian cuisine, and even French, in its various restaurants this chef seeks to reinvent Latin American cuisine, which, according to him, still has much to prove. “I am a great admirer of Latin cuisine and culture, so I have spent the last few years traveling to as many countries in South America to learn as much as possible, modernizing this cuisine using different culinary techniques”, he explains.
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OUTSTANDING RECOGNITIONS FOR
MARQUES DE CASA CONCHA
BUSINESS WITH PLÁCIDO DOMINGO A great peculiarity of chef Richard Sandoval is his partnership and friendship with renowned Spanish tenor and conductor Plácido Domingo, with whom he decided to open “Pampano” in New York, a sophisticated restaurant dedicated to contemporary Mexican cuisine. About this, the chef tells us: “Plácido’s son and I knew each other from Acapulco, where I grew up and his family had a vacation home. Then, I moved to New York, where they had a restaurant that wasn’t working very well, so they asked me for ideas on revamping the place. Eventually, Plácido and I met and Pampano came to life”.
“Among the 8 Best Syrah in the World”
“Top 100 Best Wines” Syrah 2010
We invite you to visit the new mini site Food&Wine at Marques de Casa Concha’s website.
Wine Spectator - December 2013
“100 Outstanding Values” Chardonnay 2011
Wine Spectator - December 2013
96 pts
“Best Chilean Cabernet Sauvignon” Cabernet Sauvignon 2010 Limited Edition Descorchados Wine Guide 2014 - October 2013
“Best Chardonnay in the World Under £15” Chardonnay 2011 Decanter World Wine Awards - September 2013
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Marques de Casa Concha Presents
Its Cabernet Sauvignon 2010
Limited Edition
Concha y Toro’s super premium line wanted to surprise its fans with a new Limited Edition wine with lower alcohol content and developed using winemaking techniques from the 70’s.
In a limited production of 1,800 bottles, Marques de Casa Concha presents its exclusive Cabernet Sauvignon 2010, a wine that comes from the company’s vineyards in Puente Alto, located at the foot of the Andes, and has been produced according to the winemaking style of the 70 ‘s. This old winemaking technique determined that Cabernet Sauvignon grapes should be harvested early and aged in 450-liter French oak barrels used 5-6 times. This allowed the mix to rest for 30 months with little contact with the air to then stand in the bottle another year, resulting in a fresh wine, with a lower alcohol content (12.5°) and strong notes of cassis, which in the palate has great structure and rounded tannins.
THE BEST CHILEAN CABERNET SAUVIGNON A few days after its release, this unique wine captured the eyes of the domestic industry, being recognized as the Best Chilean Cabernet Sauvignon by the Descorchados 2014 guide, the most important wine publication in Chile, which gave it 96 points. “This fresh, lively wine, with low alcohol content and great structure is perfectly in line with the international trend that aims to produce more fresh and elegant wines”, says Marcelo Papa, enologist of Marques de Casa Concha. This Limited Edition, whose bottles are signed by the winemaker, was unveiled for the first time in London in October, where Marcelo Papa presented it before specialized media and experts from the U.K.
Today, Marques de Casa Concha Cabernet Sauvignon 2010 Limited Edition can be found exclusively in the British, Brazilian and Chilean markets.
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Casillero del Diablo
Launches New Products
LEGENDARY COLLECTION AND DEVIL’S COLLECTION, NOW AVAILABLE FOR THEIR DISTRIBUTION WORLDWIDE, ADD TO THE RANGE OF THE RENOWNED WINE LINE, TAKING THE BRAND TO HIGHER LEVELS OF VALUE AND QUALITY.
DEVIL’S COLLECTION: IT’S TIME TO BE A DEVIL Casillero del Diablo invites fans to try Devil’s Collection, a wine that offers high quality, but with a different proposal, far from the classics that we usually find in our table. In its three new varieties: Devil’s Red, Devil’s White and Devil’s Brut, this tempting line combines premium quality wines with a unique presentation that includes a touch of modernity and sophistication. “This new line consists of a selection of the best varieties, offering friendly wines, ideal for those who, without being experts, like to enjoy a good wine”, explains Sebastián Aguirre, marketing manager Premium Brands.
LEGENDARY COLLECTION: THE UNION OF TWO LEGENDS Commemorating the successful partnership with Manchester United, Casillero del Diablo exclusively presents Legendary Collection, a super premium Cabernet Sauvignon Limited Edition. The bottles are signed by renowned players of the English team, making each one special and unique. A NEW IMAGE FOR RESERVA PRIVADA Casillero del Diablo launches a new image for the Reserva Privada line worldwide, introducing a greater degree of sophistication and elegance.
With gold lettering on a black background, this new presentation refers to the quality of Casillero del Diablo Reserva Privada in two varieties: Cabernet Sauvignon-Syrah and Sauvignon Blanc. This change in format includes a more conic design for the bottle of the red variety, expressing the distinctive style of this super premium wine. This revamped version of Reserva Privada is now available for distribution globally.
“For some time now the company was looking for a way to symbolize the strategic alliance with Manchester United and finally decided on what it does best: A wine of high quality and representative of Chile”, says Sebastián Aguirre.
“One of the Best Chilean Cabernet Sauvignon in 2013” / “Best Buy” Cabernet Sauvignon 2012 Wine & Spirits February 2014
Gold Medal Carmenere 2012
International Wine Challenge 2014 December 2013
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Casillero del Diablo’s Wine Legend Movie
Campaign Excellent Implementations
England, Ireland, China, Mexico and Brazil were some of the locations that saw solid and innovative implementations of Casillero del Diablo’s new campaign. In England, the campaign was broadcast through one of the nation’s largest television stations. Also, a big number of displays and stands were installed in subway stations in London, while for the New Year celebrations the commercial was broadcast on giant screens in emblematic areas of the British capital, such as Trafalgar Square and Parliament Square. There were even taxis decorated with graphics of the campaign circulating through the streets of the city. In Brazil and Mexico, the company put advertisements in renowned restaurants and magazines, and stands in exclusive dining areas and malls, among others.
All these implementations meant significant improvements in sales of Casillero del Diablo globally. That is how during the campaign sales increased by 55% and 81% in England and Brazil respectively.
Casillero del Diablo Among a Dozen Leading Brands of 2013 In its latest edition, the British magazine Drinks International announced the honor roll called “DI Dozen Outstanding Brands of 2013”, which every year distinguishes brands, companies and events “that have really shone” in the last 12 months. One of the 12 brands chosen in this ranking was Casillero del Diablo, whose new advertising campaign Wine Legend Movie has been successfully disseminated in U.K. television,
press, activations in retail outlets and many others, generating high expectation and a strong growth in brand sales. Recognizing the work done with this campaign, the publication noted: “While many brands are reducing their investments in the U.K., blaming a market saturated with low margins, Casillero del Diablo is showing that there is growth to be discovered”.
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New Interactive Campaign Try to steal the world’s most valuable wine will be the mission of those who participate in the new interactive video of the brand.
Concha y Toro’s famous line surprised its fans again with the release of a flashy interactive video, where participants become the lead characters in the theft one of the most valuable pieces of a museum: A bottle of Casillero del Diablo.
This campaign was launched globally in late August, and is available in major markets where the wine line is sold. In 2014, it is expected to continue focusing in the interactive campaign, which still has great potential to develop.
To live this new experience, participants have to go to www.winelegendmovie.com/interactive, where they can also win a year of Casillero del Diablo.
Wine Legend Movie Campaign Is Recognized by The Grocer
Just months after its launch, Casillero del Diablo’s new campaign -based in a cinematic trailer style spot- did not go unnoticed. Wine Legend Movie received an important recognition by the prestigious British magazine The Grocer, which chose it as “Top Advertising Campaign 2013” in the category Wines. “Cinematographic is the best word to describe Casillero del Diablo wines’ brilliant ad, which is essentially a trailer for an attractive action movie. It looks fantastic, which makes it a shame that we will never see the whole film, and it’s hard to believe that it will not help bring further growth to the brand”, said the magazine. This TV commercial is being broadcast globally in major cable television channels, cinemas and other media.
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Marcelo Papa’s
Successful World Tour
SEVEN COUNTRIES WELCOMED THE WINEMAKER OF CASILLERO DEL DIABLO TO PRESENT THE LATEST NEWS AND THE CONSISTENT QUALITY OF THIS FAMOUS WINE LINE.
London, September 2013.
Marcelo Papa (right) in front of the Mao Tse-Tung monument in Changsha, China, November 2013.
It started on September 3 in London.
There, Marcelo Papa
led wine tastings with
opportunity to present Devil’s Collection, the new wine line from this brand.
and was the host of the Wine
In Bristol, 170 miles west of London, the winemaker met with members of Matthew Clark, the alcoholic beverages distributor in the U.K., and unveiled Casillero del Diablo’s new TV spot.
in honor of the launch of Casillero del Diablo’s new campaign in England, where the enologist took the
Later, in October, he visited the state of California in the United States. There, Marcelo Papa and the winery’s chef Ruth Van Waerebeek toured together
specialized media,
participated in interviews Legend party held
United States, October 2013.
the cities of San Rafael, Sonoma, San Francisco, San Diego and Los Angeles, to carry out various events with specialized media, consumers and wine experts to promote the brand. Among these activities, there were launch events with the media, an afternoon meeting with bloggers, a meeting with the sommeliers of the renowned U.S. magazine Wine & Spirits, and Ruth even participated in a famous wine & food radio show.
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After leaving U.S. soil, Asia welcomed this renowned enologist in November.
Marcelo Papa toured the territory traveling to Sydney in Australia, Taipei in Taiwan, Tokyo and Osaka in Japan, and Seoul in Korea to have interviews with the media and meetings with distributors and customers of Casillero del Diablo in these markets. In the final stretch of this world tour, the winemaker traveled to China, visiting Qingdao, Chengdu, Changsha and Macau, where he was interviewed by national media and renowned wine critic Lau Chi-Sun, in addition to attending various wine dinners with opinion leaders. The last stop was Hong Kong, where he made a presentation at the Chinese University of Hong Kong with more than 100 students, who had the chance to try Casillero del Diablo.
“The tour was a success, and being able to show and taste the brand with clients, consumers, academics, renowned wine critics and various media was very rewarding, for myself, Casillero del Diablo, and Concha y Toro�, said Marcelo.
Marcelo Papa in front of the Macau Tower, China, October 2013.
The enologist at the Chinese University of Hong Kong, November 2013.
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Concha y Toro’s Important
Advances and Recognitions in Sustainability DURING 2013, CONCHA Y TORO TOOK IMPORTANT STEPS IN ITS SUSTAINABILITY STRATEGY,
PROMOTING VARIOUS INITIATIVES ON THE SUBJECT AND GAINING OUTSTANDING AWARDS, WHICH CONFIRM ITS COMMITMENT TO PURSUE A SUSTAINABLE DEVELOPMENT OF ITS BUSINESS OVER TIME.
Cooperation Agreement with CONAF
Sustainability Report 2012 In order to account for the most relevant aspects of its economic/financial, social and environmental performance, Viña Concha y Toro developed its Sustainability Report 2012. This document was prepared under the Global Reporting Initiative (GRI) methodology, conforming to the requirements of application level A, the most complete in terms of information delivery. The report aims to establish channels of communication and transparency to all stakeholders that also constitutes a tool to report on progress and challenges addressed by the company to consolidate a sustainable business model.
In order to quantify the positive effects generated by its activity, Viña Concha y Toro, along with the Center for Global Change at Pontificia Universidad Católica de Chile, conducted a pioneering study in the global industry to measure the carbon stock captured in its vineyards and native forests. This work found that the winery has more than 367,000 tons of CO2 in stock, 56% more than the emissions generated by the company during 2012. In December the company signed a cooperation agreement with the Ministry of Agriculture and the National Forest Corporation (CONAF), agreeing to provide this information to the National Strategy for Forests and Climate Change. This initiative will support landholders to generate carbon bonds tradable in domestic and international markets.
The Winery Obtains Sustainability Recertification The winery and its subsidiaries successfully completed the audit of the National Sustainability Code, obtaining the certification provided by the trade association Vinos de Chile. After reaching the accreditation for its vineyards in December 2012, and with 88% compliance, today the company obtained recertification under this standard not only for its own its vineyards and those of third parties, but also for its winemaking cellars and bottling plants, as well as in the social sphere.
This recertification confirms Concha y Toro’s commitment to sustainability throughout its production chain, allowing it to adopt a distinctive management position.
Leading Company in Climate Change 2013 The fourth version of the ranking “Leading Companies on Climate Change”, developed by Fundación Chile and Capital magazine, recognized Concha y Toro as one of the companies that best manage Climate Change, including it in the Golden Category.
The objective of this measure is to promote and highlight success stories in the management of Climate Change in Chile. Viña Concha y Toro had an extraordinary participation, integrating a select group of three companies in the “Golden Category”, and was also awarded the special mention “Leader in Measuring the Carbon Footprint”.
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Specialties:
Frontera’s new product family FOR THOSE VENTURING INTO THE WORLD OF WINE OR FEEL EAGER TO TRY NEW THINGS, WE PRESENT SPECIALTIES, AN EASY-DRINKING WINE AVAILABLE IN FIVE VARIETIES: LOS AUTÉNTICOS TINTO AND BLANCO, PAÍS, PEDRO JIMENEZ AND CARMENERE.
Specialties complements Frontera’s existing portfolio with a friendly and innovative wine proposal, ideal for attracting a younger audience to the world of wine. Besides Los Auténticos Tinto and Blanco, this new line includes three typical varieties of Chile, in order to revive their potential as wines: País, Pedro Jimenez and Carmenere. With an innovative presentation – inspired in drawings used in Popular Lyre in the nineteenth and twentieth centuries in Chile–, Specialties tells the story of its grapevines through prose and illustrations.
“In a simple and fun way, we tried to revive Popular Lyre, a Chilean tradition declared “Memory of the World” by Unesco”, explains Andrea Garcia, Concha y Toro’s Marketing Manager Varietal Brands. The global launch of this product took place in Chile in November with interesting marketing activities, and is available at retail outlets in the country in the varieties Tinto and Blanco. It is also ready for global distribution.
For more information, visit www.fronteraspecialties.com See video of the brand here
Silver Medal Carmenere 2013
International Wine Challenge 2014 December 2013
To the Rescue of Wines with Magical Roots
IN ITS EFFORT TO REVIVE REPRESENTATIVE VARIETIES OF CHILE, SPECIALTIES WANTED TO PAY SPECIAL HOMAGE TO THE PAÍS AND PEDRO JIMÉNEZ GRAPEVINES, DEMONSTRATING THE ENOLOGICAL VIRTUES OF EACH OF THEM.
Coming from a long farming tradition, the Specialties País wine is born of grapevines more than 70 years old belonging to small producers, its cultivation being a practice passed down from generation to generation. “Every kilo of País grapes reflects the history of these vineyards owners, who work in their fields to deliver the grapes at the end of the season”, said Eduardo Contardo, enologist of the winery. Currently, because of the massive insertion of French grapevines, the País has lost ground in the Chilean wine industry, being used in wines of lesser quality. However, Concha y Toro wanted to rescue this variety distinctive of the Chilean land, incorporating a new method of vinification: Thermoflash.
“This system consists in using temperature and vacuum, preventing the must from acquiring the aromas and flavors of the skins, resulting in wines that are more fruity, crispy, aromatic and pleasant in the mouth”, says Jorge Miranda, chief winemaker of Frontera. Brought by the Spaniards to the New World, the Pedro Jiménez grapevine has adapted very well to the Mediterranean climate of the IV Region, being cultivated mostly in the sunny Limarí Valley. “The winery has made a special effort discovering the mineral typicity of this variety, with more complex aromas, related to the terroir from which they come from, resulting in a different white, light, fresh and modern”, Miranda says.
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CONCHA Y TORO IN THE WORLD The Tour of Two Legends in Asia
Casillero del Diablo had a strong participation in a new tour the English team Manchester United did in July around Asia. China, Japan and Australia were among the countries included in this tour, where different varieties of Casillero del Diablo were tasted in stadiums where the matches were played. Also, the brand had a major appearance in the digital boards during a game played in Japan before more than 100,000 people. Finally, Manchester United made the traditional “Meet and Greet” where representatives of Casillero del Diablo had the opportunity to share with players and historical legends of the English team.
Trio Supports Chilean Art in England
Casillero del Diablo Participates in Elephant Polo Once again Casillero del Diablo is present in international sport, but this time along Asian elephants. In late August, the town of Hua Hin in Thailand hosted the annual tournament “King’s Cup Elephant Polo”, which raises funds for projects that aim to improve the lives of elephants in the country. A total of 16 international teams competed, including a quartet of “Diablos CDD” and a team of visitors from New Zealand’s “All Blacks”. Casillero del Diablo was served to VIP guests during matches and at a unique bar of the brand installed during the gala dinner of the event.
A New Scholarship Winner at WSET Edwina Watson –of the English Armit Wines storewas the winner of the annual scholarship that Concha y Toro awards to travel to Chile, in recognition of her outstanding performance in the Wine & Spirit Education Trust (WSET) exams of 2013. “Many thanks to Concha y Toro for sponsoring this scholarship. I am very excited about this trip, it makes all the work of these past months worth it”, said Edwina, who will go to Chile and visit the vineyards and facilities of the company in 2014. This premium assemblage was the official sponsor of the artist Macarena Yañez (MACAY) in the exhibition of her collages of street art at The Red Gallery in London. In an exhibition called ‘11677.595km’, opened to public during August, the new emerging talent showed giant collages of paper, and attendees were able to taste Trio at the inaugural event. “Trio is a wine concerned in supporting the country’s diverse artistic expressions, and this is an example of the will of the brand to be present for the arts both in Chile and abroad”, said Lynn Balaresque, brand manager of Trio.
(Left to right): Ben Smith, Head of Communications of Concha y Toro UK; Edwina Watson; and Jancis Robinson, Master of Wine in England.
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CONCHA Y TORO IN THE WORLD Casillero del Diablo Sponsors International Golf For seventh consecutive year, Casillero del Diablo was the official wine of the renowned golf championship WGC- HSBC Champions, held in Shanghai in October and November. Local guests, spectators and fans tasted the different varieties of Casillero del Diablo. Also, the brand was present through graphic material placed in different parts of the golf course, and its campaign Wine Legend Movie was shown at jumbotrons installed on site. After four exciting days, American Dustin Johnson took the title, establishing himself as one of the top 5 best players in the world.
Halloween Celebrations in the World With activations in several countries, Casillero del Diablo celebrated Halloween with striking POS implementations, and fun costume parties full of entertainment and good company. These activities took place in Asia, the U.S. and Brazil, and were attended by Casillero del Diablo’s clients, consumers and executives.
Digital Wine Communications Conference in Spain In the context of the Digital Wine Communications Conference –held in late October in Logrono, Spain–, and under the name “The Fine Flavors of Chile”, Concha y Toro led a master tasting which showed a comprehensive view of its wine portfolio as well as the various terroirs and flavors that Chile has to offer. About 280 people from around the world attended the conference, gathering around wine communication in all its forms. Marques de Casa Concha Pinot Noir and Don Melchor 2009, the latest vintage of the iconic Cabernet Sauvignon, particularly surprised attendees of the Master Class conducted by the winery.
Concha y Toro Supports Victims of Typhoon in Philippines Knowing the difficult situation faced by millions of people who were victims of typhoon ‘Yolanda’, which hit central Philippines on November 8, the winery decided to make a direct contribution to the charity ‘ABS- CBN Foundation’, responsible for providing food, shelter, clothing and drinkable water to those who were most affected by this disaster. VCT Asia Commercial Executive Mario Aguado, who delivered the donation, said: “In Chile we are no strangers to natural disasters, having experienced an earthquake in 2010 that caused great devastation. So when we learned of the extent of the destruction caused by Typhoon ‘Yolanda’, we felt a connection and are very willing to make a contribution to the relief efforts that are now underway”.
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Puente Alto Children
Learn Soccer with Manchester United Coaches
Discipline, commitment, teamwork and new soccer techniques were some of the things that parents and children of Puente Alto learned during their training with Manchester United coaches, who were brought to Chile by Casillero del Diablo. Jamie Fitzpatrick, Steven Tootill and Andy Cunningham are the three coaches from the Manchester United Soccer Schools (MUSS), who visited Chile between December 7 and 8 to lead four exclusive soccer clinics for parents and children. These soccer schools took place in the framework of the strategic partnership signed in 2010 between Concha y Toro and the English team, which turned the winery into the official sponsor of Manchester United. On Sunday afternoon the coaches shared all their experience and tactics with 48 children from the soccer team of Puente Alto, at the sports complex Amador Donoso of that commune. This sports activity showed Concha y Toro’s commitment with the communities adjacent to its estates and facilities, becoming an active agent in the promotion of a better quality of life for those living there. The English coach Jamie Fitzpatrick, who was visiting Chile and South America for the first time, said: “It has been a great experience coming to Puente Alto and having the opportunity to work with these young players, seeing them enjoy this experience and giving them the opportunity to be part of the Manchester United Soccer School”.
The MUSS have been conducted in over 80 countries, such as Japan, South Africa and India, this being the first time they are carried out in Chile.
Concha y Toro
Makes Donation to Corinto
In a ceremony led by the Mayor of Pencahue Lucy Lara and attended by the President of Viña Concha y Toro Alfonso Larraín, local authorities, families and students of Corinto, the winery donated a van to transport patients to the Rural Health Center and computers for the Primary School of said town. “It is here in Corinto, near our production operation in the Lourdes cellar and the Pencahue vineyards, where Concha y Toro wants to materialize with a very concrete contribution its commitment to this community. This van and these computers will certainly improve the quality of life of the community of Corinto”, said Alfonso Larraín.
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OBTAINS HIGHEST SCORES IN THE 2014 DESCORCHADOS WINE GUIDE
THE BIG WINNERS
Best Cabernet Sauvignon from Chile
Best Carmenere from Chile
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pts
Terrunyo Cabernet Sauvignon 2011
Terrunyo Syrah 2012
Terrunyo
Sauvignon Blanc 2012
Terrunyo
Riesling 2012
Marques de Casa Concha Marques de Casa Concha Marques de Casa Concha Marques de Casa Concha Cabernet Sauvignon 2011
Sauvignon Blanc 2013
Chardonnay 2012
Carmenere 2011
Gran Reserva Serie Riberas Sauvignon Blanc 2013
Gran Reserva Serie Riberas Merlot 2011