Focus On N°22 by Viña Concha y Toro

FOCUS ON

número 22 number 22 // september septiembre2014 2014

With a major advance of eight positions compared to the previous year, Viña Concha y Toro has climbed to the No.1 position in the ranking “The Most Powerful Wine Brands”, prepared annually by the English consultancy Intangible Business.

www.conchaytoro.com

With extraordinary recognitions:

CONCHA Y TORO AND ITS WINES REAFFIRM THEIR POSITION IN THE INTERNATIONAL BIG LEAGUES During the first half of 2014, Concha y Toro and its most emblematic wine lines earned major awards, which position them at the same level of top brands in the global industry.

Concha y Toro: “The World’s Most Powerful Wine Brand”

The World’s Most Powerful Wine Brands 2014 Chile

The winery had consistently been included in the ranking since 2006, advancing every year towards the leading positions. However, in the 2014 study it came #1 as the Most Powerful Wine Brand in the World.

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Australia

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Concha y Toro has beaten brands like Gallo and Robert Mondavi from the USA, and Australian brands Hardy’s and Jacobs Creek, among others, standing out for its growth in “brand awareness” and “market share in the wine industry”. “This international recognition reinforces the globalness and the great visibility reached by the Concha y Toro brand, which is something we have been working on for quite some time. In recent years, our business strategy has been focused on the markets, allowing us to grow in volume, perception and scope. This is a great achievement not only for our brand, but also for Chilean wine, which becomes more relevant in the global wine industry”, said Eduardo Guilisasti, Concha y Toro CEO. “Chilean brand Concha y Toro has jumped in the ranking taking the

leading position in the industry thanks to its consistent quality across a wide range of varieties and styles”, said Stuart Whitwell, Managing Director of Intangible Business. A panel of experts from the wine and spirits industry, with vast financial and commercial knowledge, evaluated more than 10,000 brands worldwide to come up with the list of top 100 most powerful brands. The study defines as powerful a brand that has the ability to generate value for its owner, which is defined by parameters such as: Market share, brand growth, price positioning and scope. It also considers certain qualitative parameters related to the brand such as: Brand awareness, relevance, legacy and perception.

Casillero del Diablo is chosen one of the “World’s Most Admired Wine Brands” This outstanding recognition adds to Concha y Toro’s leading position in the World’s Most Admired Wine Brands ranking for three consecutive years. Casillero del Diablo, the emblematic wine line of Concha y Toro’s portfolio, came second as the World’s Most Admired Wine Brand, according to the 2014 ranking of the British magazine Drinks International. The brand was included in the ranking for the first time due to the change in methodology that the study experienced this year, choosing to specifically analyze wine brands associated with a product, beating renowned wines such as Chateau Margaux, Louis Latour, Petrus and Mouton Rothschild. Furthermore,

Casillero del Diablo became the Top#1 South American wine brand. “Casillero del Diablo has become the best example of how Concha y Toro succeeds to transform a local brand into a global one, today present in 135 countries”, said Sebastián Aguirre, Casillero del Diablo Marketing Manager. The judges who voted in this edition praised the brand for its “credible consistency and quality, created since its origins and becoming a benchmark for the industry”.

The jury was composed of 200 people, including Masters of Wine, consultants, enologists, wine writers, buyers and analysts, who cast their votes on the six most admired wine brands –with which they had no association– according to the following criteria: Consistent and increasing quality, reflecting their region or country of origin, responding to the needs and tastes of their target audience, having a successful distribution and packaging, and be attractive to a broad demographic group.

Casillero del Diablo Makes History and Enters the Branding Hall of Fame Chile

Establishing itself as the leading wine brand of the country, Casillero del Diablo had the honor of entering the select group of brands in the Branding Hall of Fame Chile as a “Great Chilean Brand”. The Nominating Committee recognized the important history and positioning reached by Casillero del Diablo in Chile during the last decade, highlighting the innovation and creativity of the various marketing campaigns developed by the brand. At its fifteenth edition, the ceremony was attended by the President of Viña Concha y Toro, Alfonso Larraín, top executives of the company, and Casillero del Diablo’s marketing team, along with representatives of the marketing industry and the business world in Chile, who witnessed the great reception that the brand had in this select group of companies and brands.

(From left to right) Héctor Hermosilla, Executive Director of Valora; Alfonso Larraín, Chairman Viña Concha y Toro; and Cristián Frederick, Vice President of ACHAP.

In addition to the above-mentioned awards received by Concha y Toro and its emblem brand worldwide, the company’s finest wines have been awarded with significant scores this year. Clear examples of this are the 94 and 95 points received by Don Melchor 2010 in American magazines Wine & Spirits and

94 pts Don Melchor Cabernet Sauvignon 2010 Wine & Spirits June 2014

95 pts Don Melchor Cabernet Sauvignon 2010 Wine Spectator May 2014

Don Melchor

The World Class Terroir Cabernet Sauvignon

The parameters on which the members of the Nominating Committee and the Elector Panel based their vote were: Validity and sustained success in the market, having contributed to the development of branding in our country, positively impacting the way marketing is perceived in Chile, and being an icon in their category.

Wine Spectator, respectively. Also, iconic Carmenere Carmín de Peumo 2011 was awarded 95 points by Wine & Spirits, and 94 points in the final report published in June on the website of prestigious critic Robert Parker. Also, Wine & Spirits awarded 95 points to Terrunyo Carmenere 2011.

94 pts/ “Best Carmenere in the World”

Carmín de Peumo Carmenere 2011

Wine Advocate Robert Parker July 2014

95 pts Carmín de Peumo Carmenere 2011 Wine & Spirits June 2014

Carmín de Peumo Best Carmenere in the World

Outstanding Scores for

Great Wines 92 pts

“Cellar Selection”

Terrunyo Cabernet Sauvignon 2011

Wine Enthusiast August 2014

95 pts Terrunyo Carmenere 2011 Wine & Spirits June 2014

Terrunyo

Best Expression of a Variety

CELEBRATING TWO DECADES AS WINERY OF THE YEAR

With 20 nominations as “Winery of the Year”, Concha y Toro consolidates its position as one of the most prestigious international wine companies.

After years of being recognized as “Winery of the Year” (“Top 100 Wineries of the Year”) by American magazine Wine & Spirits, 2014 marks a special milestone for Viña Concha y Toro as it is the 20th year that the company is included in this outstanding position along other renowned wineries in the world. Each year, Wine & Spirits selects the most outstanding wineries for the quality of its wines worldwide, including Concha y Toro since 1997 without interruption. With 20 nominations as “Winery of the Year”, the company becomes one of the three wineries that lead the Hall of

Fame of this ranking, which has Penfolds (Australia) in the first place with 24 awards, followed by Concha y Toro (Chile) and Chateau St Michelle (USA), both with 20 nominations. “Being included for twenty years in this prestigious Hall of Fame makes us feel proud of the consistency we have achieved with our different wine lines, and at the same time it challenged us to continue meeting our consumers’ needs in face of new trends, always producing great wines for a global palate. In this task, the role our employees play in each of the stages of the production chain

is fundamental, from the work done in the vineyard to that involved in getting our wines to the table of each of our customers. So far we have done well, but we aim to do better every day”, says Isabel Guilisasti, Marketing Director Origin Wines. The wines of Concha y Toro that received the highest ratings by the magazine in 2014 are: Don Melchor Cabernet Sauvignon 2010, with 94 points, Carmín de Peumo Carmenere 2011, with 95 points, and Terrunyo Carmenere 2011, with 95 points; all featured in the June issue of Wine & Spirits.

THE WINERY RECEIVES CERTIFICATE OF EXCELLENCE FROM TRIPADVISOR For third consecutive year, Viña Concha y Toro’s Wine Tourist Center in Pirque received the Certificate of Excellence awarded by TripAdvisor, the largest online travel community in the world.

This award is given to top hotels, restaurants and tourist attractions in the world that continuously receive good comments from their visitors, taking into account the volume of reviews from the last 12 months. Concha y Toro is one of the main wine tourism destinations in Latin America, with over 150,000 visitors a year. The tour offered by the winery includes a stroll through the 23-hectare Victorian park, to admire the Manor House of the founder, Melchor Concha y Toro, a tour of the Garden of Varieties and the original Casillero del Diablo cellar, whose legend has made it a place renowned worldwide.

In Chile:

U.S. DISTRIBUTORS GATHER AROUND CONCHA Y TORO AND ITS WINES In early March, and for the first time in the history of the company, more than fifty distributors from Excelsior Wine Company –importer of Concha y Toro holding’s wines in the United States– visited Santiago, Pirque and Viña del Mar to learn more about the global, premium and superior brands of the group.

Between March 3 and 6, more than 50 representatives from various retailers throughout the U.S. and the company’s distribution subsidiary in that country, Excelsior Wine Company, visit Chile to hold presentations, dinners and tastings, and to learn more about the various wineries and brands of Concha y Toro group, represented by the subsidiary.

Among the places visited by this group were Santiago, Viña del Mar and Pirque, where, in addition to the mentioned activities, they did tours in the first two cities, and even visited the Embassy of Argentina in Santiago, where they were introduced to the wines of the Argentine subsidiary Trivento Bodegas y Viñedos.

James Mariani.

Besides learning more about our wines, and on an unprecedented visit in the history of the company, this convention helped to strengthen the presence of the holding’s wines, and align the vision for the long-term business strategy in one of the most important markets, which currently represents the 2nd largest country in sales for Concha y Toro holding worldwide.

Enrique Tirado, winemaker of Don Melchor.

(From left to right) Jerald Wiedeman, Senior Vice President of Chain Sales, Southern Wine and Spirits, Washington and Oregon; Justin Geddes, Director, Southern Wine and Spirits, Oregon; and John Guinasso, Sales VP, Southern Wine and Spirits, Seattle and Washington.

Marcelo Papa, winemaker of Casillero del Diablo.

(From left to right) Pat Kane, Executive Vice President Heritage Division Alliance Beverage; David Masters, Regional Sales Director Central Texas, Glazer; and Aaron Meir, Business Manager, Beverage Distributors, Denver, Colorado.

Eduardo Guilisasti, Concha y Toro CEO; Ignacio Izcue, Export Director USA; Marc Goodrich, President of Excelsior Wine Company; John Little, Georgia Crown, VP Marketing; and Joseph Gardner, RNDC, VP Fine Wine.

Wine writers, journalists, distributors and industry in general were part of the attendees of the 2014 version of Vinexpo Asia-Pacific, held between May 27 and 29 at the Convention & Exhibition Center in Hong Kong. Following the neoclassical Italian and colonial style of the Manor House of its founder in Pirque, Concha y Toro drew the attention of the guests with a large and gorgeous stand, where visitors were able to taste its full range of wines. There, the winery’s various brands held meetings with customers and distributors to introduce new plans and recent products, such as Devil’s Collection, Legendary Collection, and “Leyenda” of Casillero del Diablo. Also, the winery offered exclusive tasting of Don Melchor Cabernet Sauvignon to journalists, specialized media agencies, and its most important clients. Twice a day, the Marketing Director Origin Wines, Isabel Guilisasti led these Master Classes to present the main features of the Puente Alto vineyard, the seven parcels of Don Melchor, and offer a tasting of four different vintages of this iconic wine. “This year at Vinexpo we wanted to deliver a different space to our clients, in order to transport them to the roots of our company through the ‘Casona de Pirque’. Also, for the first time, we include master tastings of Don Melchor, the first ultrapremium Cabernet Sauvignon from Chile, for attendees to learn firsthand the virtues of this wine and the terroir where it comes from”, said Isabel Guilisasti.

(From left to right) Shigemitsu Noguchi, Manager of National-wide CVS accounts, Mercian; Noriyuki Okajima, Senior Merchandiser of Seven-Eleven, Japan; Shinya Imura-san, Marketing Director Mercian; and Guy Nussey, Regional Director Concha y Toro Asia Pacific.

(From left to right) Jimmy Feng, Tao Yuan Sales Manager; Jason Han, Tao Yuan General Manager; Rodrigo Jackson, Regional Director Gan Lu Wine Trading; Cristi谩n L贸pez, Corporate Export Director Asia Zone; and Jessica Wang, Tao Yuan Logistic Manager.

With a magnificent mise-en-scène, inspired on the style of the traditional Manor House of the founder in Pirque, the winery participated in the 18th edition of the largest wine fair in Latin America, where it presented Casillero del Diablo Devil’s Collection, and Specialties, a new product family of Frontera. The 2014 version of ExpoVinis Brazil was held at the Expo Center Norte in Sao Paulo between April 22 and 24. There, and along with around 400 exhibiting wineries, Concha y Toro presented its premium and superior wines to a diverse audience, including experts, sommeliers, media, customers and representatives of the wine industry in general. During the event, Casillero del Diablo Marketing Manager Sebastián Aguirre presented Devil’s Collection to some VIP guests, who had the opportunity of tasting the wine and received an exclusive collectible kit with two of these bottles.

CONCHA Y TORO IN EXPOVINIS BRAZIL

market, Devil’s Collection Red was recognized in the “Best Red Wine from the New World” category, a confirmation of its quality and consistency. For the launch of Frontera Specialties, the company had a striking stand decorated in the style of “’Mr. Meneses’ Bar”, the new character who gives life and spreads the story behind these new wines. Also, in an exclusive space, Concha y Toro made available its icons Don Melchor, Carmín de Peumo and Gravas de Maipo to renowned journalists and its most important clients.

At the awards ceremony held during the event, and a few weeks after being released to the

CONCHA Y TORO SPONSORS THE WORLD’S 50 BEST RESTAURANTS AWARDS

The company was the only winery sponsoring this year’s 50 Best Restaurants Awards at the Guildhall in London. The World’s best chefs arrived in the British capital for these awards, which recognize the style of the best chefs on the planet. Besides being present at the ceremony of this event, held in late April, the winery offered some excellent wines from its collection to the judges of the Academy and participating chefs.

Influential food and wine writers that make up the Academy were invited to the restaurant Hand & Flowers in Marlow, west of London, where they enjoyed the food paired with the company’s ultra premium Terrunyo and Late Harvest. During the awards night, Concha y Toro installed a bar to serve Marques de Casa Concha to an audience of journalists, chefs and other important actors in the world of haute cuisine.

In the final event of the awards, winning chefs gathered for lunch at Nuno Mendes’ new restaurant Chiltern Firehouse in Marylebone, London, where they tasted Terrunyo and Marques de Casa Concha. Many chefs and judges expressed great admiration for the wines, and it was a great platform for Concha y Toro to demonstrate how Chile is at the height of the best wine producers in the New World when it comes to premium wines to pair fine food.

Don Melchor is the Chilean Wine with the Highest Scores in Wine Spectator In the May 2014 edition of its weekly newsletter Insider, Wine Spectator awarded Don Melchor 2010 with 95 points, marking a milestone in the domestic industry for being the first Chilean wine to get 95 or more points in four different vintages along its history. Don Melchor was the top-ranked Cabernet Sauvignon in this issue of Wine Spectator, being the fourth time that this wine receives scores between 95 and 96 points in the magazine, confirming its consistent quality and its rich history along its 24 vintages. Don Melchor, made by enologist Enrique Tirado, originates from the

prestigious Puente Alto vineyard, located in the Alto Maipo Valley at the foot of the Andes and 650 meters above sea level. These awards confirm Don Melchor as one of the greatest exponents of Chilean Cabernet Sauvignon, and Puente Alto as one of the best origins for the production of that variety.

According to an article in Wine Spectator:

Don Melchor is a “Treasure of Chile” In the same issue of Wine Spectator where Don Melchor 2010 was awarded 95 points, renowned journalist Kim Marcus distinguished this iconic wine in a comprehensive article where he writes about “Chile’s Treasures”, i.e., those exciting Chilean wines that stand out for their quality, and come from vineyards located from the Andes to the Pacific Ocean. In his article, Marcus describes this iconic Cabernet Sauvignon as a “fine wine that offers round tannins, concentrated red fruit and spicy flavors”, adding: “There’s no mistaking that the Don Melchor is a product of place; its sinewy, savory essence and appealing notes of underbrush are distinctive among the world’s top Cabernets”.

DON MELCHOR

Brasil

CELEBRATES THREE DECADES GLOBALLY With a tour of the main cities in Brazil and Asia, enologist Enrique Tirado and Marketing Director Origin Wines Isabel Guilisasti unveiled the exclusive collection of six representative vintages of the company’s iconic Cabernet Sauvignon.

The first market to welcome “Three Decades of Don Melchor” was Brazil, between March 12 and 14. In the cities of Porto Alegre and Sao Paulo, Enrique Tirado presented the outstanding collection, which includes vintages 1988, 1993, 1999, 2001, 2005 and 2007 of this icon, and invites consumers to discover and appreciate the extraordinary aging potential of Don Melchor along its 24 editions. Interviews with journalists and presentations for clients were part of the activities carried out during the visit, where they tasted vintages from the collection, in addition to the 2009 vintage, showing the consistent development of this wine in time, and the great expression of the Puente Alto vineyard in Alto Maipo.

Enrique Tirado, winemaker of Don Melchor.

Also, in Sao Paulo the enologist led a press luncheon and held some interviews before meeting with clients in the exclusive wine shop Ville du Vin, closing a successful launch in Brazil.

Marcelo Copelo, Baco Magazine; and Francisco Torres, Comercial Director VCT Brasil.

Renato Frascino, Robb Report.

Asia

The Asian tour began on May 21 in Tokyo, and was extended until the 31 of that month visiting Osaka, Kyoto and Hong Kong. In these cities, Isabel Guilisasti, Marketing Director Origin Wines, and Cristián López, Corporate Export Director Asia Zone, led various activities aimed at major customers, sommeliers, journalists, and chefs from renowned restaurants, in which they presented

said collection of six vintages and launched Don Melchor’s 2010 vintage, the most recent one. Some of these activities included pairing lunches and dinners, tastings, interviews with media and seminars. Between May 27 and 29 in Hong Kong, Isabel Guilisasti represented Concha y Toro at Vinexpo 2014, the largest wine fair worldwide,

where she led master classes of Don Melchor aimed at journalists and major clients in Asia. Finally, on May 30, Isabel hosted a lunch tasting of Don Melchor and the finest wines of the company, to then lead an exclusive diner with important clients and collectors of our iconic Cabernet Sauvignon.

(From left to right) H.E. Sok Chenda, general secretary of (From left to right) Luu Meng, businessman; (From left to right) Carolyn Etherington, Marketing Manager Fine CDC; H.E. Vuthy, Council for Development of Cambodia; and and Okhna Yum Sui Sang, President of Hong Wines Concha y Toro, Asia Pacific; Guy Nussey, Regional Director Ros Line, General Manager of Red Apron. Concha y Toro Asia Pacific; (behind) Jeroen Van Daalen, Country Kong Macao Association in Cambodia. Manager Celliers D’Asie; (in the front) Ros Line, General Manager of Red Apron; Jerome Bories Azeau, Celliers D’Asie President; and Claire Berticat, Marketing Manager Cambodia, Celliers D’Asie.

MARCELO PAPA REVEALS THE EXCEPTIONAL QUALITIES OF

MARQUES DE CASA CONCHA IN CANADA

Vancouver, Toronto and Montreal were the destinations visited by enologist Marcelo Papa and Concha y Toro’s chef Ruth Van Waerebeek, on a tour around Canada from May 26 to 30.

Outstanding Recognitions for Marques de Casa Concha

Numerous events with Canadian media – including appearances on the TV shows Breakfast TV and Rogers TV in Toronto, Global Morning Montreal, and a radio interview with renowned wine critic Tony Gismondi– were part of the activities carried out by Marcelo Papa, enologist of Marques de Casa Concha, together with the chef Ruth Van Waerebeek to talk about the exceptional enological characteristics of this super premium wine. During the tour, the enologist made a series of tastings aimed at journalists and distinguished personalities of Canada, who could appreciate the diversity of origins of the range of Marques de Casa Concha, besides enjoying preparations specially created by chef Ruth Van Waerebeek to pair wines from the company’s renowned brand.

93 pts /

92 pts

“Highly Recommended” Marques de Casa Concha Cabernet Sauvignon 2011

Marques de Casa Concha Carmenere 2012

Wine Spectaror

Wine & Spirits

March 2014

June 2014

Representatives of the Canadian government corporation and alcohol retailer, SAQ.

Diego Fiorita, Publications Mag, with his wife.

(From left to right) The bloggers Mélanie Daigle, Julie Beaulieu and Mélanie Robitaille.

Vivian Vassos, Zoomer Magazine.

Chef Ruth Van Waerebeek and Sylvain Raymond Carteblanche. Marcelo Papa, winemaker of Marques de Casa Concha, and chef Ruth Van Waerebeek.

Sanagan’s Meat Locker clients.

Select Wines representatives.

Martin Beauvais, Christian Mathieu, Felipe del Solar, Marcelo Papa and Ruth Van Waerebeek.

Marcelo Papa with Sanagan’s Meat Locker clients in Toronto.

Marcelo Papa and Anthony Gismondi.

Marcelo Papa in a Canadian TV show.

Just months after its launch:

RECEIVES MAJOR AWARDS IN 2014 Outstanding awards support the latest great idea of the Casillero del Diablo’s winemaking team: Devil’s Collection. The new line of wines arrived a few months ago to give a touch of modernity and sophistication to the brand, achieving remarkable results at an international level.

“Most admired Chilean brand and second most admired worldwide”

Recently, in July, renowned wine critic Matthew Jukes praised the quality of Devil’s Collection White, being distinguished in the British newspaper Daily Mail and on the journalist’s website (matthewjukes.com).

A couple of months ago, this wine critic had already given recognition to this product line in its Red and White varieties in the English financial magazine Money Week, referring to them as “frighteningly clever wines.”

“A truly incredible wine. A sumptuous, aromatic and silky blend, it shows winemaker Marcelo Papa’s exquisite skills off to perfection,” said Jukes on a review that included top wine brands in the world.

Another important distinction received by Casillero Diablo Devil’s Collection Red was being recognized as the Best New World Wine at ExpoVinis 2014 held in April in Brazil.

“Best Red Wine in the World”

“Best Buy”

Casillero del Diablo Devil’s Collection Red

Casillero del Diablo Cabernet Sauvignon 2012

ExpoVinis Brazil April 2014

Wine & Spirits February 2014

WINE LEGEND TRAILER: An International Success Once again Casillero del Diablo’s campaign created a buzz and had an extraordinary reception worldwide, receiving three new awards in major publications and festivals in the UK and France. Launched during the second half of 2013, Casillero del Diablo’s new campaign Wine Legend Movie has set a precedent in the audiovisual industry. This was confirmed by the first award it received in 2014 from the British magazine Harpers, which nominated it in the category “Engaging the Consumer” in Harpers Wine & Spirit Awards, praising its high quality and mise-en-scène. Then the international magazine The Drinks Business recognized Wine Legend in the “Best Consumer Campaign” category in the 2014 Drinks Business Awards. These important recognitions add to two new awards in the French international festival Oenovideo, where the spot was recognized with the “Creativity and Imagination” and “Best film for promotional campaign” awards.

Cabernet Sauvignon 2013, An Exceptional Vintage

“2013 was an exceptional year for Cabernet Sauvignon, both for the Reserve and Private Reserve lines, because it was cooler compared to a normal season, favoring a more controlled grape maturity”, says Marcelo Papa, enologist for Casillero del Diablo.

allowed us to achieve the ideal balance between juiciness, freshness and acidity on our Cabernet Sauvignon, in line with a global trend that seeks to produce less tannic, softer and lighter wines”, says the winemaker.

This climatic condition affected the Central Valley of Chile – where all of the Cabernet Sauvignon for this wine line is produced–, allowing the winemaking team of Casillero del Diablo to timely choose the right moment to harvest the grapes in each one of his vineyards.

After 16 years as enologist for the brand, Marcelo is satisfied with this result: “The wines of Casillero del Diablo this season have proven to be a Cabernet Sauvignon well structured, delicate, elegant, fresh and with friendly tannins. I’m sure this vintage 2013 will surprise you”, he concludes.

“This control, coupled with the harvest being a little earlier,

In the glamorous restaurant Armani/ Aqua in Hong Kong, Casillero del Diablo celebrated in style with its most important clients, distributors, and specialized media in Asia.

region, the challenges its faces there, the goals to be achieved, and presented the new wine lines Devil’s Collection and Legendary Collection, as well as the new image of its Reserva Privada wine.

During this event on Wednesday, May 28, Casillero del Diablo presented its brand, plans in the region, and shared some news with its main customers in the continent.

At the ceremony the work of the winery’s distributor in Korea, Allied Young, was recognized for the positive results and good sales practice the brand has had in that market.

The first activity was a presentation led by Corporate Export Director Asia Zone Cristián López, and Casillero del Diablo Marketing Manager Sebastián Aguirre, who referred to the good performance that Casillero del Diablo has had in the

Finally, there was an after dinner where a Devil’s Collection bar drew the attention of the audience with a modern, sophisticated and fun look, appealing to its target consumer.

Atrapa goles en Devil’s Goalkeeper

Catch Goals in

Enter www.casillerodeldiablo.com/thegame and be part of Devil’s Goalkeeper, where you will be able to play against famous players and legends of Manchester United. This contest will be available through December 15, and whoever wins will be able to travel with a guest to see the Red Devils play at Old Trafford. Also, participants can win shirts signed by the team’s players and several other prizes.

Casillero del Diablo with Man Utd in USA Casillero del Diablo had a strong presence during the Red Devils’ preseason in the USA, in late July and early August, which included the cities of Los Angeles, Denver, Washington, Michigan and Miami.

Manchester United surprised everyone winning each of the five games it played at the International Champions Cup, becoming the undisputed winner of the tournament.

quor stores together with final customers of the brand, who tasted Casillero del Diablo’s new wine Legendary Collection, which was delivered and autographed by the former players themselves.

Casillero del Diablo had a strong presence in several occasions during this tour, actively appearing in the digital boards of stadiums and through its campaign Wine Legend Movie. Thousands of fans were also able to taste its wines at the various activities carried out by the brand both in the stadiums and in parallel sessions.

Another highlight of the tour was the dinner at the restaurant Capital Grille in Denver, attended by executives from Concha y Toro together with stars and legends of the club such as Louis Van Gaal, Ryan Giggs and Andy Cole.

For example, legends of the club such as Dwight Yorke, Bryan Robson, Andrew Cole and Mikaël Silvestre participated in meetings at wine and li-

This tour was the prelude before starting a new season of the Barclays Premier League in England, one of the most famous football tournaments in the world where Casillero del Diablo will also be present.

Ryan Giggs, Assistant Manager Manchester United; and Louis Van Gaal, Coach of the football team.

The legends, Denis Irwin and Andrew Cole.

NEW WEBSITE OF

Gold Medal Frontera Cabernet Sauvignon 2013 Merlot 2013 Berliner Wine Trophy March 2014

Frontera invites you to visit its new website (www.fronterawines.com), where you can learn more about each of the varieties of this wine in an attractive, close, and easy to navigate way. “On this website users can find information about each of our wines, learn the latest news of the brand, and easily share this content through social networks. This way we expect to attract more and new consumers to the wine world, making it simple and appealing”, says Magdalena Verdugo, Brand Manager of Frontera. Another digital innovation of the brand is the new minisite of Frontera Specialties (www.fronteraspecialties.com), where visitors can find history and news about the different varieties of these wines with magical roots.

Best Buy Frontera Specialties País Pedro Jiménez Wine & Spirits June 2014

CONCHA Y TORO IN THE WORLD

CONCHA Y TORO:

PRODUCER OF THE YEAR 2014

From the outstanding recognitions our wines received at the Sommelier Wine Awards (SWA), Concha y Toro was voted “Great Producer of the Year 2014” by sommeliers and industry experts. “The distance of the Chilean giant compared to the rest of the winners this year, gives reason for Chile to celebrate, as it is able to offer quality wines at a price that most countries can only dream of”, said the judges of the contest. A total of 16 labels of the Concha y Toro holding won medals during the award ceremony of the SWA, Terrunyo Carmenere standing out with Gold and Trio Merlot with Silver Medal.

AT INTERNATIONAL RETAIL CONGRESS

Concha y Toro was invited to participate and present its case at the International Retail Congress, held in mid-March at Espacio Riesco in Santiago. Lía Vera, Supply Chain Manager, represented the company at this event and talked about the business model, unique in the industry, that Concha y Toro has in its supply chain and the behavior of its commercial and distribution network exporting to 145 countries. As a leader in the industry, its case and complexity were interesting to analyze from the point of view of its organizational structure and Supply Chain.

GREAT SUCCESS OF DON MELCHOR IN FINLAND Located at the northern end of Finland, the Lapland region is famous for being known as the home of Santa Claus. One of the most popular places in this town is the “Hullu Poro” (“Reno Loco”) hotel, which has high quality restaurants. During the first half of 2014, Don Melchor was promoted in four of these restaurants, being offered by the glass to customers. “The campaign has been very well received by both the staff as well as the customers”, says Tiina Kähkönen, restaurant manager of Pihvipirtti, adding: “We sell a lot of reindeer and other meat dishes, and Don Melchor Cabernet Sauvignon 2009 suits our food very nicely. It’s fun to sell and recommend a wine of this quality to our guests”.

CASILLERO DEL DIABLO AMBASSADOR TRIUMPHS IN SINGAPORE Chilean golfer and Casillero del Diablo ambassador Felipe Aguilar came in 1st place in the tournament Laguna National, in Singapore, with an historical participation. Felipe began the final day of the tournament in seventh place, four shots behind of the leader, a gap he narrowed as the day progressed until he found himself in second place. His performance was even more impressive in his last move on the 18th hole, when from a distance of 147 yards he managed to make an Eagle, climbing to the 1st place with a difference of only one shot. “It was very special to end the tournament that way”, said the top-ranked Chilean golfer.

CONCHA Y TORO IN THE WORLD

CASILLERO DEL DIABLO AND MANCHESTER UNITED HELP VALPARAÍSO In order to assist those affected by the tragic fire that hit Valparaíso in April 2014 Casillero del Diablo held a charity auction featuring an original Manchester United t-shirt signed by the legendary player of the “Red Devils” Ryan Giggs, among other members of the team. The auction was held via Facebook (www.casillerodeldiablo.com/FB) and Twitter (@CasilleroDiablo), where Chilean fans of Casillero del Diablo were able to bid for the English idol’s t-shirt with the legend “Fuerza Valparaíso” (“Be Strong Valparaíso”) on the back. This activity was complemented with a video where Giggs himself expressed his and the team’s support for those affected by this incident.

CYT UK JOINS CHARITY CAMPAIGN IN MEMORY OF MICHAEL COX Friends and close relatives of Michael Cox joined together in a fundraising campaign to raise money for the charities he supported during his life. Cox was Director of Wines of Chile in the UK for over ten years, showing great commitment and charisma in its management. Cox died of cancer at the beginning of 2014, and in his memory “Team Cox” –created by his brother, and formed by his widow and friends–, run the Médoc marathon, held on September 13, through a route that included the most famous vineyards of Bordeaux. Concha y Toro UK wanted to be part of this campaign by making a donation. “It’s very rewarding for Concha y Toro to support this initiative, which is a tribute to one of Chile’s great ambassadors and an important personality in the world of wine, such as Michael Cox”, said Ben Smith, Head of Communications of Concha y Toro UK.

In Nueva York and Miami Marques de Casa Concha’s enologist Marcelo Papa and the winery’s chef Ruth Van Waerebeek traveled to the United States to carry out multiple activities in New York and Miami to present the distinctive characteristics of that line of wines. Together they hosted different events for industry guests and specialized media. They also participated in a video for the prestigious magazine Wine Spectator, where the enologist appeared talking about the wines, and guests were able to enjoy a menu prepared by Ruth, especially designed to pair the range of Marques de Casa Concha.

David Cox, twin brother Michael, and Lynne Cox, Michael’s widow, with a photo of her husband.

FAMOUS SOUTH AFRICAN MUSICIAN WINS A TRIP TO ENGLAND Julio “Gugs” Sigauque (39), guitar player of the renowned African band Freshlyground, was the winner of a trip to see Manchester United play live after participating in a contest carried out by Casillero del Diablo in South Africa. The competition consisted of buying a bottle of Casillero del Diablo in any Shoprite Checkers stores –one of the largest retail chains of Africa–, and then sending a text message by entering a code hidden in the till slip.

“Gugs” –whose band won an MTV Europe Music Award as “Best African Artist”– is originally from Mozambique, but currently lives in Cape Town, South Africa. While in England, Julio Sigauque was able to see Manchester United play against Norwich City Football Club, on April 26.

CORPORATE SOCIAL RESPONSIBILITY

IN partnership with INDAP:

CONCHA Y TORO LAUNCHES PRODUCTIVE PARTNERSHIPS PROGRAM Small wine producers in the Maule area will benefit from the recently signed agreement between the Institute of Agricultural Development (INDAP) and Viña Concha y Toro through the Productive Partnerships Program.

The winery will work with 20 grape growers in the country to provide technical assistance throughout their entire production process and give them new opportunities for development and improvement in the cultivation of their lands.

through long-term relationships. We hope this program will be a companion in their business, further entrenching our good relations, and also bring benefits to the entire community”, said Rodrigo Ortúzar, Grapes and Wines Purchase Manager.

technical and commercial benefits. I sincerely congratulate producers for daring to accept this challenge and Concha y Toro for this longing to help them progress with faster processes that improve their sales”, said Paulina Tapia, head of Development INDAP.

“We believe that grape growers are our strategic partners, they contribute with their work and raw materials to the spirit of excellence and quality that the company pursues. We seek to maintain a close relationship and open dialogue with them

“The Productive Partnership seeks that private companies establish medium and long term commercial relationships with suppliers, which will generate mutual benefits. For the company, this means having a product of guaranteed quality –traceability–, and for farmers it involves

This project is part of the company’s Social Responsibility Policy, and aims to support and dignify the cultivation of emblematic Chilean grapes, such as País, used in the production of Specialties, the newest product of Concha y Toro’s Frontera line.

For use of internal reductions:

SUNRISE:

FIRST GLOBAL CO2 NEUTRAL PRODUCT Deepening its commitment to the environment, in 2014 Sunrise became the first brand in the world to neutralize its carbon footprint globally by reducing its internal CO2 emissions. “Sunrise has positioned itself as Concha y Toro’s sustainable brand, undertaking several concrete actions through the years. Already in 2012 this line of wines had become the company’s first ‘Carbon Neutral Product’, by offsetting its CO2 emissions for the Swedish, Norwegian, Finnish and Danish markets. Therefore, this is a new step in the care of the environment and a great achievement for Sunrise, becoming the first brand to reach this category, but now at a global level and in all markets to which it is exported”, says

Sebastián Warnken, Senior Brand Manager Varietal Wines. The process of measuring Sunrise’s carbon footprint was verified by an independent third party –E&Y (Ernst & Young)–, and emissions were neutralized through the Santiago Climate Exchange (SCX). This new condition gives Sunrise the right to use a blue seal on each of its bottles, confirming its status as a CO2 Neutral Product globally. In line with this effort, Sunrise has decided to partner with the Wildlife Conservation Society (WCS) and its Karukinka project, through which it will support the preservation of hectares devoted to conserving biodiversity in Tierra del Fuego and Patagonia.

Watch video: https://www.youtube.com/watch?v=LxHmEsT13cc

CORPORATE SOCIAL RESPONSIBILITY

Concha y Toro joins the Global Compact In line with its sustainable strategy, Viña Concha y Toro joins the Global Compact Chile, a network created in 1999 and officially launched at the headquarters of the United Nations in 2000. The Global Compact encourages leading companies to adopt ten universal principles relating to human rights, labor regulation, environment and anti-corruption. Currently, it is the largest global network in the world, with more than 10,000 members in over one hundred countries. In Chile, the Global Compact brings together more than 80 companies.

This initiative seeks to create a Global Agreement between the United Nations and global business, with the aim of safeguarding sustainable economic growth in the context of globalization, by promoting a set of universal values. The winery therefore undertakes the compromise of integrating the Global Compact values, expressed in 10 basic principles, into its corporate sustainability strategy. Margarita Ducci, Executive Director of the Global Compact in Chile; and Eduardo Guilisasti, Concha y Toro CEO.

The Company presents its

Sustainability Report 2013

prepared under G4 methodology Being the first winery in the world reporting under this demanding methodology, in its second Sustainability Report Viña Concha y Toro makes a full account of its progress on Sustainable Development during 2013.

REPORTE DE

SUSTENTABILIDAD

2013

This year the company chose to report under the GRI standard in its new G4 version, focusing on those ‘material aspects’ for its activity and its main stakeholders. This remarkable manner of reporting was done in accordance with the Comprehensive option, which means that it not only gives an account of economic, environmental, social, and governance performance, but also delves into these issues and includes others relating to the company’s strategy, ethics and integrity. Reporting under

this new standard makes Concha y Toro a pioneer in the industry worldwide. This second Sustainability Report was externally verified by an independent third party (Deloitte), and for the first time it includes a chapter on the economic, environmental and social performance of its subsidiaries vineyards: Viña Cono Sur, Trivento Bodegas y Viñedos, and Fetzer Vineyards. The winery highlighted in this document its main advances in each of the areas defined in its sustainability strategy, in order to achieve the proposed objectives and continue moving forward in time.

The Winery is Nominated in ALAS20 First Sustainability Study The initiative carried out by GFK Adimark and the Sustainable Leadership Agenda 2020 (ALAS20) aims to promote and recognize those companies, investors and professionals who stand out for their leadership in environmental, social and governance areas, and actively contribute to sustainable development. A total of 18 companies were nominated in the five categories of the First Sustainability Study 2014. Concha y Toro was nominated in four

categories: Leading Company in Sustainability, Leading Company in Corporate Governance, Leading Company in Investor Relations, and General Manager Leader in Sustainability. This award recognizes the work done by the company to integrate good sustainable practices at the core of its business.

www.conchaytoro.com Concha y Toro’s New Website:

INTERACTION AND EXPERIENCE

¡SHARE WHITH US!

“Join the conversation” (“Únete a la conversación”) is the invitation of Concha y Toro’s new website www.conchaytoro.com, which features a navigation structure in which the user is the protagonist.

Highly integrated with social networks like Facebook, Twitter and Instagram, this new website seeks for internet users worldwide to actively participate, sharing their experience with the brand through photos, videos and comments, which may be replicated in the platform and on various sections and channels of the website. Besides an innovative design, compatible with all mobile and desktop devices, there are several sections where users can learn more about Concha y Toro’s wines, and also find comments from experts and general information about the world of wine. Available in Spanish, English and Portuguese, the revamped conchaytoro.com website seeks international reach and visits from around the world, in line with the brand’s global character, which is present in more than 145 countries.

Wine Blog and News

Winemakers Journal

Incorporates more custom features and facilitates content search.

Log book of enologists’ opinions and activities.

The section invites you to learn more about Concha y Toro’s products and classify them by origin, enologist, brand, variety and pairing, among other categories.

Allows scheduling a visit to the winery in a few minutes.

Discover the Wines

Booking Form

Pictures of our Followers Display of photos shared from different parts of the world.