BPNO_Mediakit_2020-21_ENG

NEWS

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Media Kit Get a full overview of marketing opportunities, ad formats, deadlines, prices, and publications.

1 2021

„With the Hippocratic oath we are obliged to share knowledge and clinical practice and perhaps this explains why best practice as a concept has emerged within the field of Medicine.

It is through contineous professional dialogue and discussion of new scientific data that we strenghten medical and clinical practices for the benefit of patients.

It is a characteristic of our profession that we are commited to seek and share knowledge with colleagues and patients. Because it comes down to saving lives.“

Jan Andreasen MD and Editor-in-Chief

2

Welcome Share clinical knowledge and best practice to improve health and patient care

The mission of BestPractice Nordic is to facilitate an arena where doctors, nurses, pharmacists, and others healthcare professionals can share clinical knowledge and best practices.

We produce content segmented by clinical specialties to ensure relevance. Content is planned in collaboration with independent and experienced specialists, medical and health­care professionals, and our editorial boards.

This way our users get access to speciality-­ customized content across online and offline communication channels, when doctors and healthcare professionals share clinical knowledge and best practice within their field of expertise.

We publish print magazines divided into specialized sections and offer in addition a wide range of online content, including articles, best practice guides, videos, and podcasts. Finally, we cover national and international congresses and host face-to-face events whenever possible.

Table of contents Achieve the synergy

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Advice and campaign planning 4 Together we achieve positive results 5 BestPractice Nordic users 6 Users on the online platform 7 BestPractice Nordic magazines 8 BestPractice Nordic readers 9 BestPractice Nordic digital channels 10 Magazine ads 12 Interactive professional tests 12 Online platform 13 Newsletter 13 MEDtalk 14 MEDcast 14 Webinars | Get your message across 15 MEDucate - e-learning courses 16 Congresses and events 18 Congress packages 19 Pricelists 20-21 Media plan 2021 22-24

The BestPractice Nordic platform is editorially neutral. We are funded through ads, sponsorships and donations. Articles and content is primarily created by clinical specialists and key opinion leaders within their area of expertise. This is how we ensure a high professional standard, clinical proximity and relevance.

Editorial content providers are free to express their clinical opinion and assesment, which does not neccesarily coincide with the opinion of BestPractice Nordic.

3

Achieve the synergy of multiple channels BestPractice Nordic enables you to reach your target audience across multiple channels. Get your message across in an editorial context in the printed magazine, with an advertorial or through digital advertising with online banners or in a newsletter along with dynamic digital formats like MEDtalks and MEDcasts. Or get your message across at our network meetings and events.

No matter which solution you choose, you will get access to a segmented target audience specified by clinical specialties.

The best way to reach your target audience may vary according to your message. We offer to give you non-binding advice and input to help you optimize your budget and achieve great results.

Paid

Clinical evidence Contact to ambassadors Strategic brief

Corporate materials

Print and advertorials

Analysis

Campaign elements

Strategy

Concept & design

Website - Specialties

Custom-made Solution

National segment

Advice and campaign planning We offer you guidance and advice to help you identify relevant marketing activities and channels to reach your campaign objectives as well as influence your customers. You are welcome to contact us for a non-binding talk or set up an inspirational meeting.

Peter Bøgkjær, Co-founder & Chairman Mail: pbo@bpno.dk Phone: +45 2245 7262 Charlotte Knudtzen, CEO & Partner Mail: ckn@bpno.dk Phone: +45 6139 4747

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Interactive professional tests MEDtalk MEDcast

Owned

Newsletters Website theme feature and themed magazines Earned

Together we achieve positive results BestPractice Nordic is the doctors and healthcare professionals’ channel to new clinical knowledge and best practices. As advertiser or sponsor you contribute to the arena where doctors and healthcare profes­ sionals share knowledge on a neutral communication platform with peer to peer content.

At the same time, you get the opportunity to reach exactly the clinical target group relevant for your message. Via the market’s best segmentations specified in clinical specialties and interests.

To succeed we usually collaborate with our customers in the following three steps:

1

Expectations and agreement: Based on your strategic brief, you will receive a custom-made offer with promotional items, prices and timing. When you have approved the offer, you will receive an order confirmation with an overview of formats and deadlines.

If you have questions about formats and materials, please contact Stine-Maria.

Stine-Maria Halstrøm Customer Relation Coordinator Mail: sha@bpno.dk Phone: +45 5354 6481

2

Delivery: You will receive an order confirmation with an overview of formats and deadlines, you can also see page 12. Material for the magazine is to be delivered on time, by the deadline, as an attached PDF in an email to material@bpno.dk within the deadline.

3

Results: We will send you a copy and/or link to your ads, and e-paper as a proof of performance. When it Is part of your agreement, we will send you a report with performance data.

„Channel for clinical specialists.

I appreciate that it is peer-to-peer communication and the quality is high. It is my impression that most clinics read and value the magazines.“ - Dermatologyst

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BestPractice Nordic users BestPractice Nordic provides specialty targeted and clinically relevant updates and knowledge about new indications, guidelines, best practices and other measures used to optimize patient care.

BestPractice Nordic’s channels are used by doctors, nurses, and healthcare professionals in Denmark, Norway, Sweden and Finland.

The content is produced in collaboration with na­ tional editors and specialists, who ensure that new data from international studies or guidelines are

interpreted and presented according to national clinical practice.

Doctors, nurses, and healthcare professionals can access the online platform and receive the magazine free of charge when they have signed up and have been approved as legitimate users.

„The magazines are targeted general prac­titioners in a way that makes articles and MEDtalks highly relevant and applicable.“ - General Practitioner

Four countries and 10 specialties BestPractice Nordic covers 11 different specialties in four different countries. We communicate new knowledge and best practices with national differences in mind within the following fields:

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ONCOLOGY

DERMATOLOGI

NEUROLOGY

PSYCHIATRY

HEMATOLOGY

NURSES IN GENERAL PRACTICE

RHEUMATOLOGY

DOCTORS IN GENERAL PRACTICE

GASTROENTEROLOGY

PHARMACY

Our online users The BestPractice Nordic online platform publishes content in Denmark, Norway, Sweden, and Finland. The platform has a total of more than 30.000 users. They stay up to date with new data, knowledge, experiences, and best practices on speciality targeted pages. All the content is behind a login - and can only be accessed by doctors, nurses, and other healthcare professionals.

Total number of users on the online platform

37.650

users across 10 clinical specialties in DK, SE, NO and FI. Average number of visitors

13.700

per month

The subscribers of BestPractice „BestPractice Nordic provides new knowlegde Nordic’s newsletters in a professional and accessible way. ExperienMore than 10.000 users receive BestPractice Nordic newsletters with a professional update on their speciality. The average opening rate is high, as a result of a fine-mesh segmentation on the basis of specialties and interests.

ced specialists write interesting articles and I like the layout the magazines.“ - Rheumatologist

More than 10.000 receive BestPractice Nordic’s newsletters

Average opening rate 47% across countries and specialties

10.000+ 47% 7

The magazines The BestPractice Nordic magazines are divided into two overall categories:

1

BestPractice Nordic – General practice

2

BestPractice Nordic – Hospitals and clinics

This magazine is published to general practitioners, nurses in general practice and healthcare professionals at the pharmacies. They face patients with general practice as the pivotal point.

This magazine is distributed to doctors, nurses and other healthcare professionals who face patients in a range of specialties within the context of private specialized clinics or hospitals.

The magazine is divided in three sections with content and articles targeted respectively general practitioners, nurses in general practice and healthcare professionals at the pharmacies.

The magazine contains an introduction across specialties and delve into medical topics relevant to anyone working in a hospital or at a clinic. Each medical speciality has its own section.

DOCTORS IN GENERAL PRACTICE

NURSES IN GENERAL PRACTICE

ONCOLOGY

HEMATOLOGY

DERMATOLOGY

RHEUMATOLOGY

PHARMACY

„The articles cover highly advanced topics in an understandable way and offer a good overview.“ - Oncologist

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The readers of BestPractice Nordic The magazines are distributed to doctors, nurses and healthcare professionals throughout the Nordic region. Below you see the circulation for each speciality that are issued in Denmark, Sweden, Norway, and Finland.

BestPractice Nordic

Circulation per edition

Doctors in general practice

3700

Nurses in general practice

2400

Pharmacy

600

Dermatology

300

Oncology

600

Hematology

300

BestPractice Nordic

Circulation per edition

Doctor and nurses in general practice

2500

Dermatology

300

Oncology & Hematology

450

BestPractice Nordic

Circulation per edition

Doctor and nurses in general practice

2200

Dermatology

1000

BestPractice Nordic

Circulation per edition

Oncology & Hematology

500

Rheumatology

350

„I collect all magazines and pass them on to younger colleagues.“ - Psychiatrist

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BestPractice Nordic’s Digital Channels Get your message across to relevant target audiences through BestPractice Nordic’s channels.

Each speciality has its own arena with magazines and digital channels where doctors, nurses and others healthcare professionals share clinical knowledge and best practices.

When you advertise at BestPractice Nordic, you will reach your target audience very precisely since editorial content and ads are shared only with the relevant specialty. For example, content targeted towards oncologists is distributed only to oncologists, and news for general practice is sent only to general practitioners.

CHANNELS

Multichannel marketing solution

Synergy package Website - specialty pages Interactive professional tests MEDtalk MEDcast Newsletters Features and theme subsites

„New scientific results, useful overviews and current research.“ - Hematologist

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MEDtalk

Newsletters MEDcast TEST #1

TEST #2

TEST RAPPORT TEST #3

Synergy package Interactive professional tests

Website - Specialties

Theme subsites 11

Magazine ads In BestPractice Nordic’s magazines, we provide our readers food for thought, when we share clinical knowledge and best practices between doctors and healthcare professionals. During 2021, BestPractice Nordic will publish more than 70 magazines with an annual circulation of 60.000.

Sent to doctors and healthcare professionals in the four Nordic countries.

We have lots of marketing possibilities to ensure effective exposure. If you want to capture the attention of medical specialists you can select one or more of our formats in print – maybe in combination with our digital offerings, or an interactive professional test.

Formats:

Banderole

Full page 1/2 size

SPC

Full page/

Double page spread

1/2 page

2 pages

Interactive professional tests An interactive professional test can sharpen the interest of the target group and raise awareness on various clinical issues. An interactive professional test can also uncover whether more information is needed within a specific area.

The purpose of the test is to give doctors and healthcare professionals the opportunity to test and update their knowledge. It Is a teaching tool - as stand-alone activity or in combination with articles and MEDtalks.

It cannot be combined with ads. As sponsor you will receive an anonymized report of the results, we collect.

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TEST REPORT TEST REPORT

Online platform On BestPractice Nordic’s online platforms, users can access articles, read e-papers, take tests, watch MEDtalk or hear a MEDcast.

The focal point of all content is sharing clinical knowledge and best practices between doctors, nurses, and other healthcare professionals - peer to peer. Our content is written by experienced and well-known specialists, which ensures high credibility and clinical professional relevance to end-users.

The site has a large number of monthly visitors, therefore a banner ad on our website is a unique opportunity to present products or deliver messages side by side relevant academic material. As an advertiser, you can buy online banners targeted the speciality that is relevant to you.

See more on: Denmark: www.bpno.dk Norway: www.bpno.no Sweden: www.bpno.se Finland: www.bpno.fi

Newsletter We distribute newsletters in Denmark, Norway, Sweden, and Finland within all clinical specialties on our the digital platform.

The newsletters are distributed at a frequency, to ensure the greatest possible opening and click rate.

The content of the newsletters is composed by articles with high clinical relevance. Additional specific mail campaigns are distributed related to congressional coverage or editorial campaigns.

You can get an overview of our special coverage in our publication schedule from page 22.

„Gives me the feeling of staying updated within many relevant and complex topics in General Practice, quick and concise.“ - General Practitioner

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MEDtalk A MEDtalk is a video where a specialist focuses on a clinical area. MEDtalks can be a part of a larger campaign plan as well as stand-alone. In example to recap congress highlights. In MEDtalks, special­ ists who are leaders in their field, share and communicate new knowledge with their colleagues.

MEDtalk is an opportunity to get fast and up-todate update within a speciality, or an overview of new studies and data from congresses.

„I really like their newsletters and MEDtalks. They give me 10 minutes intensive updating.“ - General Practitioner

MEDcast A MEDcast is a podcast where specialists discuss clinical practice and shares experience and best practice. The podcast as a medium is good to communicate clinical reflections. The podcast often ensures a proximity to our listeners because it speaks ‘into’ the listener’s private space.

A MEDcast can be heard on-the-go, which makes it very flexible and usable. The MEDcast is a good supplement to the articles and the MEDtalks.

BestPractice Nordic produces and broadcast MEDcast in Denmark for the following specialties: • General Practice • Oncology.

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Webinars | Get your message across BestPractice Nordic wants to improve public health and patient care through dialogue and sharing best practice between doctors & healthcare professionals.

Our latest initiative is webinars within the various specialties. Here, the latest published studies are presented by renowned international experts and then put in a national perspective by the very best Danish specialists and rising stars.

Feedback from our latest webinars shows, that the format works, with great interaction and energy.

The next webinar is on „Future Treatment Options for Patients with Lung Cancer“ and will be held on October 27, 2021.

If you wish to hear more about our webinars, then you are welcome to contact:

Charlotte Knudtzen CEO & Partner E-mail: ckn@bpno.dk Phone: +45 6139 4747

Webinar on atopic dermatitis

Webinar on atopic dermatitis

Webinar ‘Younger Hematologists’ Best of ASH

Webinar ‘Younger Hematologists’ Best of ASH

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Get exposure on MEDucate!

- Free e-learning courses for doctors As a new service, BestPractice Nordic are now launching the MEDucate course platform in Denmark, which gives doctors easy and free access to updated professional knowledge and best practice.

The courses are with a national perspective on the latest knowledge and guidelines, our well-known videos, podcasts, tests or cases.

Get exposed on an attractive e-learning platform It is possible to buy exposure on the MEDucate e-learning platform with company logo and widget banner.

Please contact us to hear more or to get non-binding offer.

Ina Bøgkjær PM - Digital & Sales, E-mail: ibo@bpno.dk Phone: +45 6130 5072,

Testamonials of MEDucate beta-testers:

„Fantastic courses!“

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„Super well done courses. It is easily accessible, and the content variation between text, short videoes & podcast is well done“

„Logical and well build“

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Congress and events BestPractice Nordic covers the following congresses in 2021. It is not yet clarified, if they are held all-virtual or not due to COVID-19.

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JAN

28-31 JAN

11-13 FEB

27

APR

2-5 4-6 JUN

9-17 JUN

10-13 SEP

17-21 SEP

29-2 SEP/OCT

GCS - Genitourinary Cancers Symposium, Virtuel kongres Webinar om Atopisk Dermatitis EULAR - European League Against Rheumatism, Paris, Frankrig ASCO - American Society of Clinical Oncology, Chicago, USA EHA - European Hematology Association, Vienna, Østrig WCLC - World Congress of Lung Cancer, Denver, USA ESMO - European Society for Medical Oncology, Paris, Frankrig EADV - European Academy of Dermatology and Venereology, Vienna, Østrig

27

Webinar by Danish Lung Cancer Association

1-4

ASH - American Society of Hematology, Atlanta, USA

7-11

SABCS - San Antonio Breast Cancer Symposium, San Antonio, Texas, USA

OCT

DEC

18

WCLL - World Congress of Lung Cancer, Virtuel kongres

2021

JUN

Webinar „Best of ASH 2020“

DEC

Congress packages

CAMPAIGN ELEMENTS

SILVER PACKAGE

GOLD PACKAGE

PLATINUM PACKAGE

Full page Best Practice Nordic magazine with Congress feature

✖

Exclusive MEDtalk with an international key opinion leader.

Logo on congress page.

✖

Exclusive MEDtalk with a national key opinion leader.

Logo on congress page.

✖

✖

Webbanner on congress site for 30 days.

✖

✖

MEDcast – only in DK (General Practice or Oncology)

✖ ✖

Banner-ad in a newsletter

✖

✖ ✖

Logo on featuresite, duration 6 months.

✖

✖

✖

5%

20%

20%

3.325

11.700

21.250

Discount

EURO

For each congress we focus on the most interesting studies and share the most important highlights within the specialties. We share new clinical knowledge in both an international and national perspective and facilitates virtual meetings and networks that discuss and put new findings into national clinical perspective.

As an advertiser, you can help to ensure sharing of knowledge and new data by advertising or sponsor MEDtalks and other congress elements. Or you can buy a congress package, that ensures visibility In many channels with an attractive discount.

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Price list Magazine - Print Advertisement Activity

Format

Price per piece

Insert

Banderole

Price on request Ad: 500 x 100 mm • Creasing rule: 144mm/358mm + 5 mm bleed

6.000 EUR

Ad: 210x297 mm • SPC: 210X297 mm + 5 mm bleed

6.500 EUR

Upright size 1/2 page (incl. SPC)

Ad: 105x297 mm • SPC: 105x297 mm + 5 mm bleed

4.050 EUR

Half size 1/2 page (incl.

SPC)

Ad: 210x148 mm • SPC: 210x148 mm + 5 mm bleed

4.050 EUR Price per piece

Page 2 eller back page

Ad: 210x297 mm + 5 mm bleed • SPC: 78X258 mm

Double page spread (incl. 1/1 side SPC)

Ad: 420x297 mm • SPC: 210X297 mm + 5 mm bleed

10.500 EUR

Page 5, 7 or 9

Ad: 210x297 mm + 5 mm bleed • SPC: 78X258 mm

7.400 EUR

Material is to be sent to material@bpno.dk Material is to be delivered on time, by the deadline, as an attached print-ready PDF in an email.

The deadline for sending material is always on the 15th of the month before the publication is issued.

Full page

Banderole

Full page (incl. 1/1 SPC)

Special placement

20

Print formats

7.300 EUR

Half size 1/2 page

up­ right 1/2 page

Double page spread 2 pages

Technical specifications • Format + 5 mm bleed and crop marks • Minimum resolution of 300 dpi • All images should have good contrast • Colors CMYK-separated • Minimum font size for reversed text is 9 pt • Minimum font size for black text printed on white is 6 pt • Mandatory information (SPC), CMYK-seperated press optimized PDF, Fonts embedded and resolution of 300 dpi

BestPractice Nordic - Digital Advertisement Activity

Format

Widget 1

320X320 px. (jpg, png or gif)

2.480 EUR

Widget 2

320x320 px. (jpg, png or gif)

2.080 EUR

Newsfeed banner 1

1140x125 px. (jpg, png or gif)

2.080 EUR

Price per month

Digital formats

1: 320X320 px

1: 1140x125 px

2: 320x320 px

Newsfeed banner 2

1140x125 px. (jpg, png or gif)

1.680 EUR

1x Newsletter banner

600x190 px. (jpg, png or gif)

2.480 EUR

4x Newsletter banner

600x190 px. (jpg, png or gif)

8.800 EUR

2: 1140x125 px

Newsletter banner 600x190 px

BestPractice Nordic - Website Dynamic Content Activity

Content

Price per piece

Interactive professional tests - general practicioner

Professional test and post report.

12.000 EUR

Interactive professional tests - other specialties

Professional test and post report.

10.000 EUR

1 logobanner on bpno.dk/medtalk, duration 6 months.

MEDtalk - video

1 newsletter banner in the same newsletter as the MEDtalk.

12.100 EUR

MEDtalk/MEDcast

Logo

Logo

Logo

Logo

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

Widget 1/2 320x391 px 320x320 px

Widget 1/2 320x391 px 320x320 px

Widget 1/2 320x391 px 320x320 px

1 widget at medtalk/specialty, duration 6 months.

1 logobanner on bpno.dk/medcast, duration 6 months.

MEDcast - podcast

1 newsletter banner in the same newsletter as the MEDcast.

1 widget at bpno.dk/medcast/­ “specialty“, duration 6 months.

MEDtalk/MEDcast

10.500 EUR

Newsletter banner 600x190 px

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Media plan 2021 BestPractice Nordic publishes specialized content in the form of articles, MEDtalk, MEDcast, newsletters, professional tests and webinars in the Nordic region - all year round! More than 30.000 users stay up to date with new data, knowledge, experiences and best practices within their specialty, via specialized pages.

Digital Digital/Print

Read here what our media plan looks like for the different specialties. Updated continuously.

Denmark 2021 Speciale

Jan

Feb

WCLC

ASCO-GU

March

April

May

June

Doctors in general practice Nurses in general practice

Pharmacy Oncology

ASCO

Hematology

EHA

Dermatology Gastro­enterology Rheumatology

EULAR

Psychiatry Neurology Booking deadline

01.12.2020

01.01.2021

01.02.2021

01.03.2021

01.04.2021

01.05.2021

Material deadline

15.12.2020

15.01.2021

15.02.2021

15.03.2021

15.04.2021

15.05.2021

Release date

29.01.2021

28.02.2021

31.03.2021

30.04.2021

31.05.2021

30.06.2021

Speciale

July

August

Sept

Oct

WCLC, ESMO, EADV

WCLC, ESMO

Nov

Dec

Doctors in general practice Nurses in general practice

Pharmacy Oncology

SABCS

Hematology

ASH

Dermatology

EADV

EADV

Gastro­enterology Rheumatology Psychiatry Neurology

22

Booking deadline

01.06.2021

01.08.2021

01.09.2021

01.10.2021

01.11.2021

Material deadline

15.06.2021

15.08.2021

15.09.2021

15.10.2021

10.11.2021

Release date

31.08.2021

30.09.2021

30.10.2021

30.11.2021

23.12.2021

Norway 2021 Speciale

Jan

Feb

March

April

May

June

Fastlegen Oncology & Hematology

EHA, ASCO

Dermatology Booking deadline

01.12.2020

01.01.2021

01.02.2021

01.03.2021

01.04.2021

01.05.2021

Material deadline

15.12.2020

15.01.2021

15.02.2021

15.03.2021

15.04.2021

15.05.2021

Release date

29.01.2021

28.02.2021

31.03.2021

30.04.2021

31.05.2021

30.06.2021

Speciale

July

August

Sept

Oct

Nov

Dec

Fastlegen Oncology & Hematology

WCLC, ESMO

Dermatology

EADV

ASH, SABCS EADV

Booking deadline

01.06.2021

01.08.2021

01.09.2021

01.10.2021

01.11.2021

Material deadline

15.06.2021

15.08.2021

15.09.2021

15.10.2021

10.11.2021

Release date

31.08.2021

30.09.2021

30.10.2021

30.11.2021

23.12.2021

Sweden 2021 Speciale

Jan

Feb

March

April

May

June

Primærvård Dermatology Booking deadline

01.12.2020

01.01.2021

01.02.2021

01.03.2021

01.04.2021

01.05.2021

Material deadline

15.12.2020

15.01.2021

15.02.2021

15.03.2021

15.04.2021

15.05.2021

Release date

29.01.2021

28.02.2021

31.03.2021

30.04.2021

31.05.2021

30.06.2021

Speciale

July

August

Sept

Oct

EADV

EADV

Nov

Dec

Primærvård Dermatology Booking deadline

01.06.2021

01.08.2021

01.09.2021

01.10.2021

01.11.2021

Material deadline

15.06.2021

15.08.2021

15.09.2021

15.10.2021

10.11.2021

Release date

31.08.2021

30.09.2021

30.10.2021

30.11.2021

23.12.2021

23

Finland 2021 Speciale

Jan

Feb

Oncology & Hematology

WCLC

ASCO GU

March

April

May

June EHA, ASCO

Rheumatology Booking dealine

01.12.2020

01.01.2021

01.02.2021

01.03.2021

01.04.2021

01.05.2021

Material deadline

15.12.2020

15.01.2021

15.02.2021

15.03.2021

15.04.2021

15.05.2021

Release date

29.01.2021

28.02.2021

31.03.2021

30.04.2021

31.05.2021

30.06.2021

Speciale

July

August

Oncology & Hematology Rheumatology

24

Sept

Oct

Nov

Dec ASH, SABCS

WCLC, ESMO EULAR

Booking dealine

01.06.2021

01.08.2021

01.09.2021

01.10.2021

01.11.2021

Material deadline

15.06.2021

15.08.2021

15.09.2021

15.10.2021

10.11.2021

Release date

31.08.2021

30.09.2021

30.10.2021

30.11.2021

23.12.2021

25