SUBJECT Media & Communications · Building
Traditional Chinese Medicine—Professionalization and Integration in Hong Kong Edited by Kara CHAN Professor, Department of Communication Studies, Hong Kong Baptist University Dong DONG Research Assistant Professor, the Jockey Club School of Public Health and Primary Care, The Faculty of Medicine, The Chinese University of Hong Kong
978-962-937-379-5 HK$238 / US$38 May 2019 152 × 229 mm 232 pp Pb
Legitimization of Chinese medicine in biomedicine-dominated healthcare systems, such as that in Hong Kong, has posed significant issues. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike.
The Evolving Landscape of Media and Communication in Hong Kong
界線與戒線— 傳媒工作者眼中的新聞創意
Edited by Yu HUANG, Yunya SONG
Bounds and Boundaries— Newsroom Creativity for Journalists
978-962-937-351-1 HK$238 / US$38 Dec 2018 178 × 252 mm 308 pp Pb
˘…、8 、u˙ 978-962-937-330-6 HK$128 / US$19 Jul 2017 152 × 229 mm 296 pp Pb
Social Issues of Advertising
公關與危機管理
978-962-937-283-5 HK$228 / US$38 Dec 2016 175 × 252 mm 240 pp Pb
With a focus on Hong Kong, this volume explores the impact and issues involved in advertising, including questions related to social responsibility.
本書深入地訪問了多位香港及外地資深的傳媒工 作者，以親身經歷及代表作品，分享其對新聞 教育、傳媒工作環境、媒體創意發展、個人 成 敗經驗、傳媒公信力、新媒體科技等的見解及體 會，聚焦於新聞創意的突破，以及界線和戒線的 平衡。
Public Relations and Crisis Management (in Chinese)
6、（ P 0 9 978-962-937-243-9 HK$120 / US$18 Apr 2015 152 × 229 mm 188 pp Pb
本書講解公關工作的不同範疇，並透過近年香港 企業的危機處理案例，配合補救措施和策略分 析，闡釋公關從業員的應對技巧，亦會分析內部 傳訊及社區工作溝通對企業的正面影響。
Mandatory Building Inspection— An Independent Study on Aged Private Buildings and Professional Workforce in Hong Kong
Scientific Feng Shui for the Built Environment— Theories and Applications (Enhanced New Edition)
Andrew Y. T. LEUNG, Michael C. P. SING, Ken H. C. CHAN
978-962-937-236-1 HK$238 / US$38 Mar 2015 216 × 279 mm 380 pp Pb
978-962-937-239-2 HK$238 / US$38 Oct 2015 185 × 260 mm 240 pp Pb
This book is written as a pioneer to review and examine the statistics and distribution of aged buildings in Hong Kong.
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(in Chinese)
Through a selection of essays by field experts, this volume explores the evolution of media as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Kara CHAN
編者訪問
Michael Y. MAK, Albert T. SO
This book offers a remarkable in-depth view of Feng Shui by integrating historical theories with scientific explorations and examples of application.
