Media & Communications · Building

Traditional Chinese Medicine—Professionalization and Integration in Hong Kong

Edited by

Kara CHAN Professor, Department of Communication Studies, Hong Kong Baptist University Dong DONG Research Assistant Professor, the Jockey Club School of Public Health and Primary Care, The Faculty of Medicine, The Chinese University of Hong Kong

978-962-937-379-5  HK$238 / US$38  May 2019  152 × 229 mm  232 pp  Pb

Legitimization of Chinese medicine in biomedicine-dominated healthcare systems, such as that in Hong Kong, has posed significant issues. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike.

The Evolving Landscape of Media and Communication in Hong Kong

Edited by Yu HUANG, Yunya SONG

978-962-937-351-1  HK$238 / US$38 Dec 2018  178 × 252 mm  308 pp  Pb

Through a selection of essays by field experts, this volume explores the evolution of media as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience. 界線與戒線— 傳媒工作者眼中的新聞創意

Bounds and Boundaries— Newsroom Creativity for Journalists

(in Chinese) 郭中實、陳頴琳、張少威

編者訪問

978-962-937-330-6  HK$128 / US$19 Jul 2017  152 × 229 mm  296 pp  Pb

本書深入地訪問了多位香港及外地資深的傳媒工 作者，以親身經歷及代表作品，分享其對新聞 教育、傳媒工作環境、媒體創意發展、個人 成 敗經驗、傳媒公信力、新媒體科技等的見解及體 會，聚焦於新聞創意的突破，以及界線和戒線的 平衡。

Social Issues of Advertising

Kara CHAN

978-962-937-283-5  HK$228 / US$38 Dec 2016  175 × 252 mm  240 pp  Pb

With a focus on Hong Kong, this volume explores the impact and issues involved in advertising, including questions related to social responsibility. 公關與危機管理

Public Relations and Crisis Management

(in Chinese) 陳家華、曾良倫 編著

978-962-937-243-9  HK$120 / US$18 Apr 2015  152 × 229 mm  188 pp  Pb

本書講解公關工作的不同範疇，並透過近年香港 企業的危機處理案例，配合補救措施和策略分 析，闡釋公關從業員的應對技巧，亦會分析內部 傳訊及社區工作溝通對企業的正面影響。

Mandatory Building Inspection— An Independent Study on Aged Private Buildings and Professional Workforce in Hong Kong

Andrew Y. T. LEUNG, Michael C. P. SING, Ken H. C. CHAN

978-962-937-239-2  HK$238 / US$38 Oct 2015  185 × 260 mm  240 pp  Pb

This book is written as a pioneer to review and examine the statistics and distribution of aged buildings in Hong Kong.

Scientific Feng Shui for the Built Environment— Theories and Applications (Enhanced New Edition)

Michael Y. MAK, Albert T. SO

978-962-937-236-1  HK$238 / US$38 Mar 2015  216 × 279 mm  380 pp  Pb

This book offers a remarkable in-depth view of Feng Shui by integrating historical theories with scientific explorations and examples of application.