The 10 Most Recommended Consulting Companies

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www.ciolookindia.com ISSUE 01 | VOL 01 | 2023 Expanding Horizons Strategies to Transform Traditional Businesses into Digitally Prominent Brands SBL Knowledge Services Pvt Ltd An Indian Tech Legend with Universal Digital Foresights Success through Partnership Recommended Consulting Cpanies The Most Consul-TECH Strategies to Transform Traditional Businesses into Digitally Prominent Brands Mr. Gopakumar Pillai, Managing Director (MD) and Chief Executive Officer (CEO)

Successful people are always looking for opportunities to help others.

Unsuccessful people are always asking, ‘What’s in it for me?’”

Integrated Fundamentals and the Prospects of Guaranteed Advancements

In the ever-evolving business arena, consideration of business consultation services can provide immersive benefits leading to the enhancements of the fundamentals of business development. As these services provide valuable insights into the aspects of development, incorporating strategies that allow the business to create an effective plan to generate and widen the revenue streams altogether while simultaneously cultivating loyal customers.

Companies of all sizes—large, mid, and small-cap can leverage the novelties that business consultants offer as they hold enough information about the emerging trends of the marketplace. These professionals comprehend the aspects with the essential data about the information of the market where the agency operates. When a company hires a consultant for the applicable enterprise, they are skilled in the discipline and subsequently have substantial information from the various subjects.

By comprehending all the crucial fundamentals and a stable angle of what your competitors and how other businesses are operating, a consultant will make sure to point out the failings of an enterprise and make sure a higher competitive facet scales the growth of your business to greater heights, exponentially.

Among all other steps, a business consultancy agency commences its operations with the discovery phase, where the goal is to learn the client’s business. This leads to developing an in-depth comprehension of the company through which the professionals offer solutions while capitalizing on new opportunities.

Editor's Note

This creates a scenario to boost its marketing resources and capitalize on the operational staff. Business consultants with operations specialization emphasize enhancing the day-today business processes; it also assists companies in fiscal matters by improving business processes that ensure the best outcomes cost-effectively.

Prominent business consulting companies provide valuable insights based on the consultants’ experience to support the assortment of the undertaking and incorporation of best industry practices, eventually boosting the growth outcomes.

Embracing the journey of such prominent leaders in the business consulting niche, CIOLook India features the enthralling stories of “The 10 Most Recommended Consulting Companies.” Flip through the pages and indulge yourself in the odyssey of excellence that embarks upon the fundamentals of assured growth.

Have a Delightful Read!

A b hi s he k Jo s hi

abhishek.joshi@insightssuccess.com

January 2023

The Most

Recommended Consulting Cpanies

Description Sheet

SBL Knowledge Services Pvt Ltd

Mr. Gopakumar Pillai, Managing Director (MD) and Chief Executive Officer (CEO)

SBL is a global information technology outsourcing company dedicated to creating a positive impact for all its stakeholders by adding values across workflows and processes.

TIGI HR Solution Pvt Ltd

Kashyap Dave, Director

TIGI HR Solution Pvt.

Ltd. is a top-notch technology based recruitment company.

Summentor Pro Business Consultants

Nitika Shahi, Co-founder

Summentor Pro Business Consultants is one amongst the first to launch innovative technologies and solution driven services in the area for Sales and Marketing

A&N SALES SERVICES PVT. LTD

Neeraj Khetawat, Managing Director

A&N SALES SERVICES

PVT. LTD is a leading service provider for sales and related services that help organizations achieve the expected business results

Sattva Consulting

Srikrishna Sridhar Murthy, CEO

Sattva Consulting provides end-to-end support capabilities covering research, strategy consulting, programme management, impact assessment and more, to maximise social return on every investment.

Value Market Research

Dhirendra Kumar, Founder

Value Market Research

offers custom market analysis services with market growth prospects and forecasts.

The Famous serves as a platform that brings together businesses, entrepreneurs, opportunities, executive officers and venture capitalists from a variety of sectors.

Thoucentric is a niche consulting firm that uses relevant digital and functional domain expertise to solve problems in various industries.

Velciti Consulting Engenners Pvt Ltd

Sakthi Ganesh, Founder

Velciti Consulting

Engenners Pvt Ltd was established with the main objective of offering Geotechnical and Detailed Project reports to the clients on the principles of Quality, Creativity and Commitment.

WeMantra

Abha Bhartia, Co-founder

WeMantra combines learning and development with an eclectic mix of assessment, individual and group coaching and need-based experiential tools.

The Famous Dax Bamania and Kashyap Dave, Founders Thoucentric Neelakshi Kotnis, Founder

V.P. Operations Megha Mishra Sr. Manager Ashwini Pahurkar

Team Lead Suraj Gadekar BDE Prachi Panchwagh

Circulation Manager Tanaji Fartade

SME - SMO

Research Analyst Nikita Khadalkar SEO Executive Kajal Shedge

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Abhishek Joshi
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TECHNICAL
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SBL Knowledge Services Pvt Ltd An Indian Tech Legend with Universal Digital Foresights Success through Partnership Articles Consul-TECH Strategies to Transform Traditional Businesses into Digitally Prominent Brands 22 32 Expanding Horizons Strategies to Transform Traditional Businesses into Digitally Prominent Brands
Content Page Profiles Ensuring a Continual Growth for Emerging Businesses A & N Sales Services Pvt Ltd The Famous Your Legendary Guide in the Digital Fame Game TIGI HR Solution Augmenting Organizations with Community Power Thoucentric Consulting that Continuously Evolves to solve Global Business Challenges 16 24 28 36

SBL Knowledge Services Pvt Ltd

An Indian Tech Legend with Universal Digital Foresights

Indian Prime Minister Narendra Modi has selected SBL’s eParliament project for implementation on mission mode across India.

Success through Partnership
Mr. Gopakumar Pillai, Managing Director (MD) and Chief Executive Officer (CEO)

The 10 Most Recommended Consulting Companies.

Modern technological advancements are born from the radical vision of ambitious tech legends who aspire to positively impact society through futuristic innovations. SBL Knowledge Services Pvt Ltd is one such forward-looking technology enterprise committed to redefining the modern industrial landscape with future-oriented digital transformation solutions that promise to reshape lives and society.

Founded in 2005 by Mr. Gopakumar Pillai , the Managing Director (MD) and Chief Executive Officer (CEO) , SBL Knowledge Services Private Limited is a global Information Technology Indian Multinational that focuses on offering best-in-class technology solutions and services to businesses across the globe.

Regaling the SBL saga, Mr. Pillai says , “From a small business venture with 30 employees, we have grown into an established digital transformation leader catering to diverse verticals, including Technology solutions and services, Geospatial Science, Business process management services, and Multimedia services.”

With a solid adherence to the principle of ‘Success through Partnership, ’Mr. Pillai and his team of experts work passionately to spearhead digital transformation across the B2B, B2C, and government sectors. As a firm, they strive to be a leading knowledge organization that upholds the values of trust and integrity and fosters a culture of continuous innovation.

India’s Fastest-Growing Knowledge Organization

Being a dynamic leader, Mr. Pillai oversees the business’s operations, technology, and services, division. In addition, he is responsible for building strategic technology partnerships and driving the growth of the international business wing of SBL.

Prior to SBL, he was the Founder and Managing Director of SITCO India, where he spearheaded the launch of a multitude of textiles and plastics manufacturing units. He also served as a Consultant at Ocean Industries and was the architect behind the company’s business turnaround. Mr. Pillai was recognized for his insightful approach to converting underperforming manufacturing units to profitmaking industries.

Brilliant Professional Benchmarks

Mr. Pillai started his career in the textile industry with Vardhaman Group. He served as a management consultant

and led the establishment of textile and plastic manufacturing units in the African region. During this period, he successfully orchestrated many business turnarounds and exhibited his entrepreneurial skills with the innovative design of thermoplastic processing machinery.

After returning to his hometown, he founded a 30-member ITES company in Ochira, Kerala, with a vision of providing digital solutions to customers in the UK. Simultaneously, in his brief stint as a Consultant with Ocean Industries Ltd between 2000 and 2003, he identified the best practices and re-engineered the business process to enhance the company’s profitability.

In April 2003, he ventured into SITCO India (Kerala). As the Founder and Managing Director, he was instrumental in the growth of SITCO from a small home business to a diverse manufacturing and export business group with a strong foothold in ten different business verticals across four continents. In addition, he mentored many large turnkey projects providing strategic business consultation encompassing technology, finance, and change management.

My biggest motivation is when
I see SBL emerging as a platform for youth to innovate and contribute to technological progress.

He founded SBL in August 2005 to provide Genealogy services to the UK. As the MD and CEO, he directed the growth of SBL from a 30-member team to a business conglomerate rendering geospatial, image editing, business transformation, and software services. Under the stewardship of Mr. Pillai, SBL has a successful photogrammetry division offering global LIDAR Building Information Modeling Service and a highly acclaimed eParliament solution – the first digital parliament of the world.

A Glorious Persona of Awards, Accolades, and Honours

A post-graduate in business management, Mr. Pillai is proud of the recognition and accolades his flagship venture, eParliament, has garnered. Himachal Pradesh government recognized the exemplary mission behind SBL’s eParliament with the highest civil service award, and Indian Prime Minister Narendra Modi has selected the project for implementation on mission mode across India

A Global Leader in Digital Transformation

Sharing the inspiration behind his venturing into the digital niche, Mr. Pillai says that back in the early 2000’s India was emerging as a preferred global outsourcing destination.

“During my decade-long career at Vardhman Group and as a business consultant with some of the leading global consulting groups, I was always eager to join India’s IT boom and bring technological growth to the country’s remote areas,” he reveals.

Seeing the way the emerging technology opportunities were getting limited to the Tier-1 and Tier-2 cities, Mr. Pillai was inspired to venture into the IT and BPO segment with a new business model that leverages the untapped potential in Tier-3 and Tier-4 cities. He reflects, “ I believed this could transform the lives of the rural youth and increase their standard of living .” Motivated by this vision, he started SBL Knowledge Services in 2005 in a remote corner of India.

Today they are a global leader in digital transformation and a pioneer in building eco-friendly parliaments with historic achievements like the implementation of India’s first hightech legislative assembly (eVidhan) and India’s first NeVA to their credit . He conveys, “ Indeed, my biggest motivation is when I see SBL emerging as a platform for youth to innovate and contribute to technological progress .”

Partnership is in Our DNA

With vast experience in the legislative automation domain, SBL recommended a structured way of NeVA implementation for its successful rollout. The whole project scope was divided into six major steps, as detailed ahead,

*System study of overall requirements

Detailed Project Report (DPR) presented to each of the state assemblies for implementation of NeVA is a templated DPR (i.e., a DPR that is prepared chiefly with generic objectives and brief specifications without going into detailed requirements). Hence a detailed system study had to be carried out to assess IT hardware and networking requirements, and detailed architecture, Bill of materials, and specifications were arrived at.

NeVA is a centralized application developed with standard process flow in mind. To roll it out effectively in each State Legislative assemblies, a detailed system study is carried out to map NeVA process flow with respect to existing processes in the State Assembly. Business Process reengineering is carried out, effecting minimal change to adapt NeVA to the State Legislative Assembly process flow. SBL coordinated with the NeVA team to carry out essential changes in the base code as well. An exhaustive workshop was carried out with all stakeholders to freeze all relevant process flows, and a detailed BRD document was made at the end of the System study.

*Implementation of NeVA

Implementation of NeVA is carried out in phases. In the first phase, all module workflows are created and tested in the Test server. All relevant stakeholders are practically trained on the test server. Once the users are familiar with and confident in the workflows, the module workflows are configured in the live server in the second phase.

In the third phase, before the start of a session, all modules used for the generation of the LOB, like Question processing, Notice processing, Bill Processing, etc., are brought live systematically. In phase four, during the session, in-house modules line eBooks, Business controller, Display controller, etc., are effectively deployed. In phase five, all relevant documents are published in the web portal. Finally, all hardware and Networking components are procured, installed, and commissioned as per phased requirements.

*Supply, Installation, and Commissioning of IT Infrastructure

Overall evaluation and study are made related to hardware, networking, and infrastructure areas, and the findings are documented in the BRD. Based on the proposal and BRD, SBL ensured procurement of top-of-the-line IT infrastructure components from reputed OEMs within the stipulated time frame and quality audited them before affecting supply. Furthermore, SBL engaged experienced supply chain management engineers for systematic OEM follow-up, as well as competent network engineers for timely installation and commissioning of the hardware, networking, and infrastructure. Apart from the standard BOM suggested by the NeVA team, additional items required to implement complete IT infrastructure are identified, and the same is procured and implemented in the assembly.

*Training Program for all Stakeholders

Every user of NeVA required detailed training in the NeVA application and domain. This is made possible by preparing a training calendar with the assembly’s core team; based on the same, detailed training is provided. This covers the officials of the assembly, honourable members, and other department users.

*Session management and operational support

All users of NeVA will require support to use the application, especially during the initial stages and during sessions. This is provided by the experienced resources of SBL.

*Project management

The success of the project depends on how effectively the project is managed. Therefore, SBL has deployed senior resources that have more than 20+ years of experience in project management and implementation. This ensured that the project was monitored by a central project management team and timely advices were provided to the onsite team for successful implementation.

Digital Mission Mode

Mr. Pillai and his SBL team’s approach to ensuring a successful implementation of NeVA was thorough. He states , “We followed a detailed step-by-step, incremental deployment approach for NeVA implementation. Our

approach, starting from system study, BRD preparation, obtaining sign-off from stakeholders, analysis of hardware/networking requirements, detailed site survey related to civil, electrical, and other areas of work, detailed training plans, and clear-cut go-live plans covering every aspect of software and hardware, paved the way for successful implementation. This ensures that assembly is getting benefits and maximum ROI.”

According to him, there were significant immersive benefits of the services/solutions that his team provided to the Mizoram Legislative Assembly. SBL’s vast domain experience, system integration, and project management capabilities have resulted in the successful implementation of the application at the Mizoram Legislative Assembly. He elaborates, “ Our onsite and offshore team consisting of resources with vast experience in software, hardware, assembly automation, and system integration helps the assembly to get the best solutions to the requirements raised .” In addition, SBL’s systematic approach and planning sessions with the concerned officials ensured that the assembly requirements were met accurately.

We follow a welldefined training plan to upskill our team and ensure that they are updated with the latest in technology.

Ensuring End-to-End Global Business Digitalization

Being an experienced leader, Mr. Pillai shares his precisely astute opinions on how adopting modern technologies impacts the consultancy space and how SBL is adapting to the change. According to him, the incredible growth of SBL can be attributed to their foresight in embracing technology innovations and delivering customer-centric solutions for redesigning business processes. He informs , “ We follow a well-defined training plan to upskill our team and ensure that they are updated with the latest in technology . Our research division continuously identifies critical business challenges and resolves them through advanced technologies like artificial intelligence and machine learning, mobile communications, robotics, and eCommerce.”

In the changing scenario, on envisioning scaling brand SBLs operations and offerings in the future, Mr. Pillai divulges that with a strong emphasis on digital transformation initiatives, they plan to launch innovative products and services in IT and ITeS verticals. Since they are champions of green technology, they aim to spread awareness about the need for digitalizing not only the business sector but also government institutions. “ We would like to position ourselves as industry leaders in the end-toend digitalization of businesses and legislative bodies across the globe ,” he states.

A Compassionate Wisdom

Born to a devout family in the Kollam district, his father, Mr. KP Pillai, was an ONGC employee, and his mother Mrs. Vasanthy, a housewife. Imbibing strong moral values from his parents, Mr. Pillai is a staunch follower of Shirdi Sai Baba, the great spiritual master of India. He follows Sai Baba’s teachings of love, forgiveness, compassion, charity, contentment, and devotion to God and the guru and sets an example for others. Keeping the values of his spiritual master alive, Mr. Pillai believes that the greatness of a person is not the money but the positive impact and benefits he can bring to the lives of others .

Similarly, Mr. Pillai’s advice to budding entrepreneurs aspiring to venture into the consultancy space is wise. He says, “ Persistence is the key to success in any field of work and life; success comes from repeated hard work. There are no shortcuts. Do not be disheartened by setbacks; rather, train yourself to see an opportunity in every challenge. Be innovative and open to change, as it is imperative for survival in the digital era .”

Success through Partnership

We would like to position ourselves as industry leaders in the end-to-end digitalization of businesses and legislative bodies across the globe.

Sales Services Pvt Ltd

Ensuring a Continual Growth for Emerging Businesses

Sales automation can minimize the cost of sales by reducing the time spent on administration and reporting. By automating outreach to customers throughout the sales funnel, it may also boost earnings.

However, a large number of decisionmakers are either unaware of—or have not yet utilized—the value that sales automation can generate across an expanding range of use cases. Sales companies must adapt their methods of operation and technological foundations to take advantage of the new opportunity and ensure that sales representatives and automation solutions complement one another.

Early adopters of sales automation routinely report longer periods of time spent with customers, higher levels of customer satisfaction, efficiency gains of 10 to 15 percent, and the potential for up to 10% growth in sales. A&N Sales Services Pvt Ltd is a start-up establishment recognized by the Indian government that was established with the novel idea of offering sales services to both MSMEs and large organizations.

January 2023 16 www.ciolookindia.com

With the company’s expertise in sales and marketing, clients will be able to give their sales teams the specialized tools and process excellence they need to increase sales efficiencies and produce a meaningful pipeline of active opportunities that will allow them to meet short- and long-term revenue and growth targets.

A&N’s success depends on the client’s actual business growth since it engages its team to work with the client in their market for business development and sales closing. This approach ensures growth. With increased focus from Govt. of India on “Make in India” and especially on the MSME sector, the management feels that more manufacturers will look forward to a long-term “sales partnership” with A&N. It offers organizations an alternative to the traditional sales model and thus Peace of Mind.

A&N provides services to medium and large companies in the areas of channel sales, sales organization strengthening, market research, sales problem solving, etc.

A Plethora of Distinction

A&N offers organizations an alternative to the traditional sales model; internally, the excessive costs & headaches of staffing makes it different from other ‘consultancy’ companies.

A client’s needs may be:

•A consistent sales effort in the market is key for a healthy funnel of sales opportunities

•The right channel partners so to be visible and serve the markets

•It is imperative that somewhere or other, a company gets short of sales plan, and it is important to understand the root cause for correcting the path at the earliest to win the market

•To grow faster, a company would need a well chalked mid to longterm, i.e., a three to five years plan for its sales, and thus would need to organize the sales team to cover all the territories and the welldefined processes for long-term sustainability and smoother sales operations

•A best and most motivated sales team needs good training, coaching, value selling, periodic reviews

At A&N, a client gets all the specialized and customized sales services under one roof to answer the above needs and ensure a better understanding of the company and products for a better outcome.

The company generally categorizes its services as per following:

•Small Companies :

•Start to End (or in part) sales closing for a B2B client

•Setting up Sales Organization and Processes

•Value Proposition

•Research

•Medium Companies

•Lead generation enhancement

•Setting up sales processes and automation

•Sales Staff recruitment and training

•Value Proposition and Product Positioning

•Market Research

•Setting up the Distributor network

•Large Companies

•Sales Process Automation and execution

•Problem Solving (3-5 days) exercise

•New Product Positioning and Launch

•Market Research

•Evaluation of Distributor Network and Performance

•After Market Business

Excellence

• MNCs : Choose from the above bouquet of services

Exhibiting Brilliance

Neeraj Khetawat , Managing Director at A&N, holds 25 years of expertise in the mobile communication, building materials, and industrial products industries. He has worked for both Indian and multinational corporations.

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A&N is positioned to become the top provider of sales-related services that assist enterprises in getting the outcomes they anticipate.
The10 Most Recommended Consulting Companies

He has worked with international teams from China, Japan, South Korea and the United States. With careful and impressive teamwork, he won numerous achievement awards in the sales and after-sales businesses.

His career has been marked by creativity and business turnarounds. To name a few; today’s burning issue of diversity was introduced in industrial sales 13 years back by him; an industry-first intra-country distributor network was created from scratch 15 years ago and which is still running in a well-organized and continuously growing business; bringing after-sales service business to profitability in the very first year of responsibility; Conceptualising and implementing the strategy to launch new technology at a premium in India against a global leader, Introducing NPS culture for improving repeat sales; etc.

With such a vast experience, it is easy for A&N to understand customer issues quicker and enable it to provide the right and practical solution. He asserts, " Attracting the right and best person in the team is the most critical activity for a Start-up as, without the best team, it is difficult to win. We are sure this is a common issue, and the same gets resolved to a greater extent as we move on.”

His Better half , Anubha Khetawat, Director , has strength in creativity, an important aspect for providing a better solution to our clients. She is an apt Designer Cake artist with the name ‘the whole cake.’

Embracing the Prospects of Assured Growth

A&N is positioned to become the top provider of sales-related services that assist enterprises in getting the outcomes they anticipate. With its

expertise in sales and marketing, clients will be able to provide their sales organizations with the tailored tools and process excellence they need to increase sales efficiencies and produce a meaningful pipeline of active opportunities that will allow them to meet mid- and long-term revenue and growth expectations.

At initial phase, manufacturers frequently struggle with employee retention and control challenges due to a lack of time because the majority of Factory Operations, Procurement, Accounts, and Sales work are handled by promoter.

A&N offers them an alternative to the conventional sales model, as well as the significant expenses and hassles associated with internally hiring people. To bigger clients, A&N team provides them with enough time and experienced boutique services; otherwise, a big consultancy company may only be able to provide after charging a much higher price.

A&N team currently works out of Navi Mumbai and Jodhpur. It is in the process of strengthening its organization from these two locations. Next year, it may expand to two more cities and so on. Neeraj and A&N team firmly believed in the scalability potential of the company’s business model.

Embracing the Emerging Technologies

With an ever-increasing rate of acceleration, change is continual. Advertising and promotion patterns have evolved in the age of social networking applications. The accessibility of E-Comm platforms for FMCG and other goods has improved reach and speed in ways never imagined before.

A business's fortunes can alter with the correct combination of sales and marketing. The management at A&N makes use of the greatest digital marketing services now on offer while concentrating on offering direct services connected to sales. For all levels of businesses, sales process automation with SFDC, Zoho, etc., is essential for gathering all the data which will be utilized for decisionmaking in the future.

Pearls of Wisdom

“It’s important to believe in self and start it, and one will see success sooner or later,” says Neeraj. Though there would not be any alternative to arduous work but at the same time, a technosavvy style will make your journey quick and smart.

In Neeraj’s experience, it is important to start with firm footing, preparing well own base infrastructure, create some good initial business references would not only get one good name in the market but also help him or her gain enough confidence in their business.

January 2023 18 www.ciolookindia.com
INDIA

Strategies to Transform Traditi Businees into Digitally Prominent Brands

January 2023

Business is the art of maintaining the crucial balance of various operations that support and complement the business objectives in sustaining the market conditions and growing steadily. As the famous saying “Change is the only constant. Those who change with time survive. Others who fail to change fall behind.”

Similarly, the business world is influenced and transformed by the digital revolution. All the new businesses are developed on the digital infrastructure already, making their breakthroughs steadily. It has become necessary for traditional business enterprises to transform into a digital environment as the industry has evolved completely.

The past glory of brand success does not work now in the new age digital environment with the young generation influencing the business dynamics. Let’s identify various strategies for transforming traditional businesses into modern digital enterprises.

• Shifting Operations to Computer Infrastructure

Traditional businesses are based on manual paperwork with very limited computer usage. Identifying all the business departments for their functions and completely shifting the

working from manual working to completely paper-less computer-based functioning. All computers are connected in a unified network with the data secured on common servers, thereby improving work efficiency, minimizing possible time delays, and ensuring the process. All the communication is carried out through emails, messaging, and the transfer of PDF documents.

•Implementing Modern Software-based Working

Customized business software that has all the departments and their employees incorporated for daily work in the centralized system. Every department works on its computer software system, which provides its own working interface where the users work and feed the data entries. Each department works to create a work requirement for the other, thereby working in a cyclic tandem.

The senior management team has access to each department and gets real-time updates on the work status. The system provides an automatically generate task list that guides the employees on what work to be done and enables them in quickly report generation. The next day opens with the system forming a newly updated work list with pending and new work tasks.

Consul-TECH January 2023

•Adopting Digital Marketing

Gone are the old days of tele calling and making physical marketing visits, and relying on print collaterals. The modern digital age offers a vast scope of digital marketing, allowing companies to promptly reach out to customers across the globe in less than a minute. Search Engine Optimization (SEO) allows marketers to attract genuine customer traffic to the company website. Social media platforms of Facebook, Twitter , and Instagram have offered free exposure to millions of users, allowing the companies in executing controlled and customized communication campaigns effectively. Moreover, the power of social media is in its viral marketing, where the happy and satisfied/impressed customers spread the company branding communication further ahead in their network. Social media has also helped in getting product feedback and developing lasting customer engagement. Professional platforms like Linkedin have helped organizations in their professional brand-building and posting recruitment requirements for all their vacancies.

•Safety, Security, and Surveillance Systems

The latest security systems in blockchain technology, antivirus software systems, firewalls, and security protocols have helped in fortifying the computer network infrastructure. Installation of modern sensitive CCTV surveillance systems helps in tracking all the workplace areas for close check of the activities. Remote monitoring systems track the computers for their complete daily work with the list of sites accessed and time spent on each.

•Workforce Management (HRMS and Biometric systems)

The work tasks of the human resource department can be easily streamlined under the HRMS software system. This modern cloud-based system provides a versatile dashboard covering employee attendance, work performance, workplace manners and etiquettes, leave records, interview schedules, induction, training, and development to the exit formalities. Apart from employee management, it also houses precise tracking of employee movements regarding attendance. The company entrance, floor entrance, and departmental entrance are secured with conditional access control that allows entry to specific personnel only. This helps in restricting access to unwanted individuals that could possibly create disturbance or safety issues in the workplace.

•Fast and Effective Business Communication

Emails are fast and can deliver a good volume of data within seconds. Heavy data files can be easily shared on File Transfer Protocol (FTP) servers across the world. Realtime video conferencing facilities save the time and money spent on traveling to various locations. Technology has brought the world closer and enabled seamless communication between people of different countries communicating in a joint conference.

•Digital payments through E-commerce

Business enterprises have simplified the payment channels through safe, reliable, and secure online modes of digital UPI payments, direct bank transfers, Wi-Fi card transactions, and seamless mobile banking. The business transactions are made smooth in all the dimensions of customers, vendors, associates, employees, banks, and other sources. This has accelerated transactions across various segments boosting organizational growth through a secure and controlled channel.

Progressing to the New Digital Dynamics

Every business mode has its own period and changes with technological developments. Adapting to the latest trends makes the organization versatile, efficient, and productive in the futuristic business environment having tight competition, well-aware clientele, and a demanding market. Digitally advanced organizations are preferred and respected for their modern approach, thus steadily gaining in challenging conditions as well.

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January 2023
- Kedar Borgaonkar

T h e F a m o u s

Your Legendary Guide in the Digital Fame Game

Dax Bamania, Founder
January 2023 24 www.ciolookindia.com
Kashyap Dave, Founder

Creativity, innovation, and a personalized approach make all the difference when it comes to digital marketing. All these aspects, when blended organically, create a digital brand that appeals to the targeted consumers establishing an instant bond.

If a digitally creative and innovative marketing campaign shapes their brand experience through constant interaction, these loyal consumers turned ambassadors form a shared pact to spread the good words, expanding the brand’s network. A brand community is essential to leverage digital transformation extensively for digital brand marketing, promotion, and management, leading to lead generation and sales conversion.

This is an algorithmic matrix– a digital fame game –which is as fierce as a game could be. With each passing moment, it gets fiercer. Partnering with The Famous – A legendary creative digital marketing agency –is your only chance to win this competition. The inception story of The Famous could be a motivation for you as it is for its Founders , Dax Bamania and Kashyap Dave . They are serial entrepreneurs and founders of TIGI HR –a popular and trusted recruitment brand.

Dax informs , “We established The Famous on 15th August 2021 to provide authentically result-oriented services to our own businesses of TIGI

HR, Blue Sea, Matshya King, and others. We struggle to find a quality and result-oriented digital marketing agency for these businesses. We tried many, but we were not satisfied with the value for money we were investing and receiving.” Thus, to deal with this situation and to avail long-term quality, commitment, and creativity, Dax and Kashyap built ‘ The Famous ,’ a trusted digital and social media marketing company to provide their services globally.

Creating Digitally Extravagant Saga

Dax elaborates, “We live in a digital era, and technological transformation is happening faster than ever. As the digital world makes things easy with a finger’s click, The Famous provides similar services better than many other creative digital marketing companies. Here are some USPs that make it different from the general category.

• “ We Are a 3-In-1 Agency that Specializes in social media, content marketing, and digital marketing : We provide a single point of contact, smooth briefing processes, cost savings, and creative consistency along with a proven track record .

• We are Data Driven and Accountable : We love telling and sharing great tales, but data also serves as our primary motivator. Thus, thorough analysis and study will be the foundation for all strategies .

• We Will get to Know Your Brand Deeply and Your Target Audience on a Personal Level : To raise brand recognition and engagement among your target audience, we develop and disseminate genuine brand tales with viral potential .

• The Primary FutureCommunications-Tactics are our Focus : The future of marketing and PR is storytelling in combination with effective distribution strategies. You will be our priority. The Famous digital news and media platform .

• We Provide Packages and Services for All Sizes of Businesses : With specialized packages, we adapt to various business sizes to ensure that we support you in the most advantageous way possible ,” specifies Dax.

Transforming Ambitions into Revolutions

Dax furthers that to transform company ambitions into revolutions, they develop and disseminate datadriven brand stories. Big or little, strategic, or tactical. They follow different procedures.

He adds , “People care about the work we produce. We investigate. We make plans. Before we share the message, we create the stories and add dimension, colour, and imagination.”

We are on a mission to invent, improve and implement the way of branding, markeng, and adversing as per the current trend, demand, and consumer psychology.
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The 10 Most Recommended Consulting Companies

This is how they provide services to all types of businesses, whether new or well-established, regional or international. “We promise to deliver high-quality services with consistency,” assures Dax

Dax states his vision and mission: “Our vision is Reputation for all, Hate for none . We focus on the ‘ Digital Revolution for a Better Life .’And we are on a mission to invent, improve and implement the way of branding, marketing, and advertising as per the current trend, demand, and consumer psychology.”

According to Dax, The Famous’s core values are

• G - Go-getter

• R - Resourceful

• O - Optimistic

• W - Win-Win

• T - Trust

• H - Honesty

The Dazzling Duo

As for both Founders credentials, Dax is a bestselling author of popular books like Productivity Promoter, Discover The Future, and Productivity

Pravartak. He has also worked with hundreds of professionals and brands as a growth consultant and built his own brands, including TIGI HR and The Famous.

Dax believes in the joy of giving back to society. He has been awarded by top leaders of India, featured as the ‘30 under 30 Dynamic Business Leader of India,’ ‘Top Influential Business Leaders in India,’ and many other

accomplishments are the crowning jewels of his charismatic leadership.

Dax’s work is praised by many renowned people, including Honorable Ex-CM of Gujarat, Shree Vijay Rupani and Dr Radhakrishnan Pillai (the renowned Author of bestselling books like Chanakya Niti, Corporate Chanakya, Chanakya in You, and many others), and by other business leaders and celebrities.

Kashyap is an experienced marketing professional with experience in traditional marketing, door-to-door marketing, multilevel marketing, and other push marketing fields. So, the combination of Dax and Kashyap’s professional leadership acumen makes ‘The Famous team’ more unique, inspired, and passionate about what they are doing .

Evolving with the Changing Constant

Being an experienced entrepreneur and expert business leader, Dax shares his precious opinion on how adopting modern technologies is impacting the consultancy space and how The Famous is adapting to the change.

He says that adopting technology greatly impacts consultancy businesses in the advertising and marketing industry. Earlier, advertising and marketing agencies depended on newspapers, hoardings, pamphlets, TV ads, FM ads, and other ways of traditional marketing. But now most of them are considered outdated or better versions are available.

As per Dax, a recent study reveals that 67% of the total population now choose mobile phones to get their daily news updates. This suggests that people accept digital media in their routine by replacing newspapers with digital media. And 97% of the people surveyed have agreed that promotion on various social media pages will be more effective nowadays.

“ Here is the big difference in what we believe in. In the future, it might be possible that modern ways will be outdated, and other new ways will replace them. Because change is only constant ,” believes Dax.

•Traditional – replaced by –Modern

•Newspapers – replaced by –Digital News, Social Media, and Blogging Sites

•Hoardings – replaced by – Social Media, Search Engine PPC Camping's

•Pamphlets – replaced by –WhatsApp, SMS and Chatbot, Social Media

•TV ads– replaced by – YouTube Ads, OTT Ads and Social Media (Reels, Short Videos Etc.), Theater Ads

•FM Ads – replaced by – Spotify, Audible, Ganaa.com, Kuku FM, Jio Saavn

Taming the Challenges

Speaking about the challenges faced by them initially and the way they overcame them, Dax shares that onboarding new clients were their biggest challenge in the beginning –because many business

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owners were willing to pay a significant amount of money for their office interior to make it appear nice but were hesitant to invest in their digital reputation and branding to make it nice.

Actually, many of them were and are aware of the current and future of marketing, but they are not acting on it since organic internet marketing takes time and patience; it won't provide results immediately.

“We made much effort to persuade them that digital marketing is the way of the future and will provide longlasting benefits. A few clients trusted us, we went out of our way, showing our dedication in practice, and only then did we begin to receive referrals and greater business from previous clients,” mentions Dax .

Customers were pleased with their procedures and affordable services. As per Dax, their foremost priority right now is ROI. “We saw the client's costs as our own and asked ourselves, ‘If we have invested this much money, how much further will we look from the same?’ Our customers receive those services from us,” says Dax

Some other challenges are less budget and high expectations, short-term result expectations, market shift, researching new niches every day, creating engaging content regularly, etc. Dax adds, “As with time we learn and grow and get success, still we are learning new things every day. Even we follow this learning philosophy in our culture, to regularly learn new things.”

The Famous Success Mantra

When asked to pass on his wisdom to budding entrepreneurs, Dax says, “Here are a few pieces of advice from our end to those who are willing to make their career in the digital marketing consultancy business.”

* Go beyond myths: You might find many myths or limitations while running a digital marketing consultancy. Such as finding international clients are not easy at all. But here we would like to update you that finding international clients is not impossible. Also, it’s not something that you need international clients compulsorily. You can run an excellent digital marketing consultancy with domestic clients too.

* Become more data-driven: Data will never lie. Be connected with practical aspects but become more data-oriented to get long-term success within your business and industry. It will make your decisions stronger and more confident.

* Become more consistent: Consistency in the right direction with the right approach will help you win the content creation game. You need to constantly improve your content as per the psychographic and demographic of your target audience.

A Data-Driven Future Digital

On envisioning scaling The Famous’s operations and offerings in the changing scenario, Dax shares that they are expanding their business globally. They are also increasing the range of clients beyond borders. And

they have already improved the quality of services to satisfy the client’s needs at an extreme level.

Also, they have narrowed down their scope of services as per their high expertise niches. “We are not a 360" Digital Marketing Company. We are not committing services in which we are not experts,” reveals Dax with complete honesty.

He accepts that the consultancy business is all about services and support, so they focus on only those things which allow them to expand their business to the next level. He puts the statistics: It is found that 72% of overall marketing budgets get put towards digital marketing channels. Out of 55% of the marketing is digital. Total digital advertising spending in 2021 was $436 billion, versus offline advertising at $196 billion.

Over 20% of businesses say that the number of leads generated is the primary factor they base the success of their marketing channels. Content marketing and SEO provide the best ROI according to marketers in this Databox. People spend 50% more with businesses that regularly respond to reviews. And 93% of people read online reviews before making a purchase.

“ Considering all this, we have developed our strategies and plans, which we are executing ,” concludes Dax.

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The 10 Most Recommended Consulting Companies Consulting That Continuously Evolves to Solve Global Business Challenges

Business success is a professional journey focused on evolving your processes in response to current market needs, which change with the changing dynamics of demand-supply equilibrium. Too immersed in your daily routine, you may frequently wonder why your own perspective is insufficient to find a solution to the most important business problem— whether to adopt some necessary yet radical technologies in your core organizational functioning

This is when Thoucentric 's expert holistic perspective can make all the difference by becoming your thought partner and resolving all your business issues through constant progressive consultation.

A niche consulting firm founded by Neelakshi Kotnis and Archi Bagchi , Thoucentric uses relevant digital and functional domain expertise to solve problems in Supply Chain, Sales and Distribution, and Finance.

Neelakshi shares that at Thoucentric, they do not just provide advisory solutions. “ Our services identify, define, develop, and implement strategies that push companies toward growth .” They focus on practical and innovative solutions coupled with expert operations delivery to maximize growth.

“ We understand market needs as well as anticipate clients’ wants, needs, and pain points, thereby creating business strategies and the best possible solutions to meet our client's every requirement ,” she says, adding, “ As an organization, we also believe in… Learning

by Doing”

From the very start, they’ve strongly adhered to the policy of unburdening their consultants from all kinds of administrative pressure. “We want our team to work out of self-motivation instead of just work obligations. It is in this ideology that our flat hierarchical structure found its genesis.”

They encourage their entire team to step out of their comfort zone by learning under pressure, with their dynamic environment allowing numerous possibilities and a more holistic approach to broaden their knowledge and perfect new skills.

In essence, this culture helps give their people a positive and empowering experience that motivates them to work better in any field. “ We believe that customer centricity is, to a large extent, influenced by employee centricity, and we’ve strived to achieve just that over the years. ”

According to Neelakshi, in a world where competition regularly claims to be #1, Thoucentric’s consulting framework stands out by integrating subject matter expertise, technological understanding, structured project management, and governance. Talking more about their initial challenges, Neelakshi expresses, “As a small fish in a big ocean, we had to compete with some of the largest fish from the get-go. With a wealth of knowledge and diverse hands-on expertise from our senior partners who have worked in similar environments, we act naturally as extensions of our client’s teams.” Moreover, having worked in similar environments to those of our clients, we understand the clients better than anyone else,” she adds.

Amid evolving needs and frequent use of more novel business approaches, they are continuously reinventing themselves by adopting emerging technologies and introducing new processes, solutions, and products. By committing to active partnerships with the best in the business, they stay aware of the evolving technology landscape.

Their collaborations with their technology partners help them develop strategies, and their consultants work on endto-end projects incorporating these world-class technologies. “ In the process, we have built…

A State-of-the-Art Digital Workforce …of data scientists, engineers, and visualization experts,

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which helps us create solutions for clients who want to develop point solutions themselves ,” she says.

At Thoucentric, Neelakshi is currently looking after sales and people initiatives of the organization.

Under her pragmatically astute leadership, Thoucentric has grown from humble beginnings with a vision of creating a place that could bridge the gap between business and technology while balancing quality and growth to drive business transformations. Starting as a tight-knit community of experienced consultants, Thoucentric began its journey in 2015 by stepping into supply chain consulting and program management. “ Having started small, we later ventured into new functional areas like Finance and Sales ,” she reflects.

In a short journey of seven years, Neelakshi and her team became a trusted problem solver for clients backed by the Thoucentric ‘Ethos’

and their deep domain expertise has helped them achieve over 50 partnerships. At this point, she was instrumental in setting up their unique introspection-based framework at Thoucentric called NEON that helps employees selfevaluate themselves to plan, create their own goals, and track their progress.

Furthermore, Thoucentric launched proprietary platforms focusing on emerging tech (AI/ML/IoT), and with this, they helped clients take better decisions with a unique set of skills and solutions. “As we expand to reach greater heights across markets, industries, and functions we are constantly evolving to become an ideal environment for both employees and clients alike,” states Neelakshi.

Their team provides you with data-rich facts describing your state and converting aspirations into measurable outcomes. “ We implement initiatives that are strategic, integrated, and embedded across the organization as a whole .” Each of their initiatives is tailored to the specific needs of their clients, taking into account the unique character of their organization and the context in which they operate. “ To ensure accountability and propagate change throughout the organization, we guide both individuals and teams to make sure their voices are heard .”

With a wide variety of offerings under its belt, Thoucentric helps enable its clients to build processes and solutions that fully reflect the diversity in the world and community they serve.

Innovation-Centric Tech Consultation

An outstanding woman entrepreneur, Neelakshi was awarded the Woman MSE Achiever in 2019 by Economic Times and SIDBI for her excellent record in establishing and leading a successful business.

Being an experienced leader, sharing her opinion on how the adoption of modern technologies is impacting the consulting space and how Thoucentric is adapting to the

Neelakshi Kotnis
Founder, Thoucentric
Our services identify, define, develop, and implement strategies that push companies toward growth and success.
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change, Neelakshi conveys, “Thanks to technology existing as an essential part of our modern world, technology consulting needs to constantly adapt to the latest trends.” And today, consulting means a lot more. It can play a huge role in the strategy and processes of a company. She states that their services help clients by developing and implementing technological solutions to accelerate business growth, manage risk better, reduce costs, and change how the system is functioning.

“ Our goal is to inform clients of how to use their practices to achieve business objectives by providing them with the right tools and technologies to do so .”

That’s where the Thoucentric consultant steps in. From helping find the best way to collect and analyze data to managing end-to-end processes, its unique and fresh approaches with modernized solutions help the team identify all details about the problem domain. In the end, technology consulting is focused on innovation, and Thoucentric helps clients by bringing new, helpful solutions that fix any business problems.

Their larger, more resource-rich, and more established competitors had and still have a major advantage in terms of visibility in the market. So, their initial challenge was gaining clients who did not know them in an industry that was densely populated by some very big players. “What helped us during the early stages was that we were attempting—and were largely successful in—assembling a team capable of gaining access to some of the industry’s most powerful clients,” she divulges.

Another problem that this team helped them solve in the initial days was that of short-term sustainability. She informs, “We did not seek funding from big private equity firms and venture capitalists, as is the trend of the day. Instead, we focused on getting paid from day one on the strength of an experienced team with a track record of success.”

Currently, the biggest challenge that they have put their minds to is scaling up from this strong foundation that they have built over the last seven years. To do this, they need people who have similar values to theirs and whom they can mould into…

Fantastic Consultants of the Future

Other than that, Neelakshi believes that more challenges always await them in these changing global and domestic

macro environments that their clients operate in, which keeps them on their toes all the time.

As a piece of advice to budding entrepreneurs who aspire to venture into the consulting space, Neelakshi says that the consulting industry, by nature, relies a lot on a problemsolving approach. Every client has their own set of problems with unique constraints attached to them. “The best advice I can give to those seeking to enter this domain is to thoroughly understand your clients, and half your work is done.” The other half, and the tougher half, is to find the perfect consultant who would be the best for solving that particular client’s problems. “In my experience, the latter can be achieved by building a team that has complementary skills, and as a leader, you should be able to respect the diverse skills and opinions that everyone brings to the table. That has greatly helped us in our journey.”

Today, it is a consumer economy, with large conglomerates capturing most of the market share and having the resources and capability to outbid a smaller consulting firm like ours. “However, that’s where our value proposition for niche offerings takes centre stage. We focus on niche areas of consulting that are often overlooked by large MNCs. My one piece of advice to budding entrepreneurs would be that if you look closely enough, you will find gaps that have been left by others, and with enough conviction, you will be able to come up with innovative ways to provide value to clients by filling those gaps.”

When probed about how she envisions scaling Thoucentric’s operations and offerings in the future, Neelakshi reveals that the world order has never been so dynamic with technologies disrupting traditional ways of doing business and adding to it the complexity of a global pandemic then consulting as an industry becomes all the more relevant today. “Digitization has been a big part of our work for the past couple of years and we expect to grow and scale in this area even in the future. We have also scaled up geographically in the recent past, to capture more markets and aim to continue the same in the near future.”

Other than that, recruiting new talent is a very critical aspect for all consulting companies, and they have tried their best to break down barriers to find the best talent that fits their long-term vision. “ Being a people-centric company, we believe catering to our employees along with the clientele goes a long way in ensuring sustainable growth and scaling up ,” she concludes.

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Expanding Horizons

Five Most Action Plans

Communication plays a pivotal role in driving the marketing process of any business organization. Companies those having developed their strong brand identity stand to leverage the respect of customers, positive brand perception, and higher recall value.

The branding efforts work in the long term to increase brand value through the series of branding activities conducted. Business organizations have identified the importance and need for branding activities. A consistent brand-building process helps in stronger brand identity creation and attracts better customer inquiries and sales conversions. Let’s identify five effective brand-building strategies that are preferred by branding organizations.

Plan 1: Go All-Round Digital

We are in the modern age of digital technologies, where almost 90 percent of people use smartphones and social media. Hence branding the company offerings on digital media is most necessary. This plan implements all the digital mediums systematically and regularly.

•Complete communication is planned to highlight the products and their USPs in a smart and engaging series of branding activities.

• Developing a modern responsive and e-commerceenabled website.

•Regular branding campaigns to be run on the various social media platforms of Facebook, Twitter, Instagram the WhatsApp.

•YouTube videos made from the customer perspective focusing on product attributes in interesting stories enacted by impressive actors.

•SMS campaigns to be conducted

Plan 2: Balanced Media Mix

When the brand consultants identify that the client organization has its products or services catering to a vast multi-segment target audience, then they apply the smart option of implementing a media mix. This involves a proportionate weightage given to each medium that ensures a steady and rhythmic brand exposure to the target audience. It includes a golden combination of different media verticals of digital, direct branding, mass media, captive media, and electronic media, respectively. The objective is to reach out to a wider volume of audience, which is spread and exposed to different mediums. This will offer the possibility of …

• Reaching customers active in every media

• Reaching and reaffirming the brand message to the customer covered in more than two mediums

• Justifying the budget of the client organization in reaching out to a diverse and wider customer base.

• Empowers the branding analysts to review the branding efforts with respect to the efficacy of the mediums in parameters of exposure, reach, responses, inquiry generation, and sales conversion.

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January 2023

Plan 3: Creating the Niche

This branding is based exclusively on the brand positioning strategy. The branding company plans out the complete product qualities and virtues that need to be communicated systematically. The company research in detail to pinpoint the target audience and plan the branding activities.

It includes designing communication with focused strategies and targeting the end clients effectively. The sector-wise plan comprises the target customers, their circles of business communication, and areas of commercial relevance.

The captive mediums of specific events and exhibitions connect properly and logically to the niche target audience. Industrial roadshows rightly spread the branding efforts to make the entire exercise effective, thereby increasing customer engagement, feedback, inquiries, and closer to the deals too.

Plan 4: The POP way

This branding strategy can be implemented with fixed client budgets. The branding of the company products is exclusively done in the contact points of the purchase, giving it the name Point-Of-Purchase (POP). The logic is to communicate promptly exactly at the point where the customer picks up the product that is to be purchased. The display shelves in supermarkets, malls, variety stores, etc.

The POP branding has the power to change the customer’s decision to opt for this branded product where the display shines out. The POP branding displays include shelf popups, electronic display boards, Handing danglers and banners, Colourful branding umbrellas, or even the full-size cut-out of the product.

Plan 5: Mass Reach

The branding strategy here aims to convey the brand to a maximum number of the target audience in the fastest possible ways.

Print Media : Advertisements in Newspapers and magazines reach out to many readers in one effort. The effort helps in spreading brand awareness swiftly.

Electronic Media : TV and Radio commercials, talk shows, and interviews, aid in increasing the brand’s popularity and are known to generate decent inquiries too.

Outdoor Advertising : Hoardings in the prominent locations of the buzziest traffic squares, market areas, airport entry/exit gates, seating lobby, and bus panels.

Focused Digital Promotions : The marketing efforts in the SEO, Google AdWords, and Google AdSense through organic and paid campaigns have a massive reach across the globe through various customized branding activities.

Gearing toward Intelligent Business

The brand-building process is a long-term series of planned and consistent efforts which has a far-reaching impact. Like growing a big tree, it needs efforts regularly to nurture by proper conditioning and taking care. Initially, the growth could be slower, but it steadily develops its identity and a striking memory in the customers and the industry as well.

As it gets counted as one of the prominent brands in the industry, the impact is visible through the rise in business associations, the surge in sales figures, and the loyal following of customers even during tough, uncertain scenarios.

January 2023

Business grows steadily with the successful accomplishment of various client orders. With the growing volume, the need for more professionals rises accordingly. The task of recruiting the right candidates is very important but consumes a lot of time for many senior management professionals. The internal HR team has its own limitations in the precise selection of the candidates and their salary negotiation. Moreover, other challenges include the uncertainty of retaining the candidates.

Company managements choose to outsource this specific function to professional recruitment firms that specialize in the core recruiting domain equipped with a skilled team of qualified and experienced recruiters. These organizations play an important role in supporting the process of recruitment, thereby saving precious time, effort, and cost incurred in the process. Moreover, some recruitment firms offer an assurance of their selected candidates to be lasting loyal employees.

Having created a reputation of serving numerous organizations with satisfying recruitment solutions, TIGI HR Solution Pvt Ltd stands testimony to be counted as one the Ten most recommended consulting companies in today’s business scenario.

Augmenng Organizaons with Community Power

Aiming at offering value-based effective recruitment services, Kashyap Dave, Director , TIGI HR, has built a strong team of recruitment professionals from numerous business sectors who are well-versed with the systems, procedures, company laws, and personality traits of candidates in identifying their Genuity, caliber, and interest in the job.

The company is known as one of the leading, trusted, and preferred recruitment brands in India for potential talent outsourcing. The organization is poised for the mission and vision to create maximum employment and leaders globally.

In very less time, TIGI HR has created a high-scale business along with longterm sustainability. The team believes in speedy delivery, impressive scalability, and deep-rooted surety, which allow it to generate and maintain long-term trust with its prospects and customers.

Let’s have an overview of TIGI HR as the CIOLOOK India team gets to know more about how Kashyap Dave began this venture, their initial inspirations, challenges surmounted, advice to the young entrepreneurs, and the vision for the future.

The Preface of Dynamism TIGI HR has a very different and broad

welcoming approach with its USPs, which set it apart from the traditional recruitment market and tactics. It is equipped with its own career portal, a resourceful, dynamic, and SEOfriendly employment platform with organic reach; this portal is also connected with Google Jobs and many other high-traffic platforms. The company employs its own candidate interface, data management, and application tracking systems, such as TMS: TIGI Management System. TLMS: The internal workforce can stay updated on recruiting trends and industry changes crediting to the versatile TIGI Learning Management System.

Wide-ranging network: TIGI HR has an extensive network of franchisees and staff members that provide services that are continuous of the highest calibre.

TIGI HR is a specialist in social media recruitment services. Living on the edge of creators, influencers and followers, dynamic social media is now a significant component of it. So, we do utilize it in an excellent manner to attract potential talent from the global market.

Expert in internet recruiting: We utilize it very successfully to meet our client’s demands of excellence for the ideal match. As being modern technological

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We are working with AIbased recruitment roboc technology that allows us to aract potenal talent pool with minimum TAT with NLPbased performance analycs.

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The 10 Most Recommended Consulng Companies

recruitment agency, we regularly use internet marketing strategies at optimum level.

Notable Characteristics

One of the most promising hiring agencies that have made its own mark in the industry is TIGI HR. It was started in October 2016 by Dax Bamania and Kashyap Dave. TIGI HR is more than just a typical recruitment agency; it is a technologically adept recruiting brand. The company's main objective is to spread happiness by creating better employment and leaders to better society since they want to achieve that aim.

The company provides top-notch talent from the worldwide market to corporations and start-ups to meet their excellent talent demands. Awarded by Business Connect, VyaparJagat, and many other groups as the most trusted and preferred recruitment agency/brand in India, TIGI HR received recognition from the country's top executives. It now provides quality service to 700+ clients throughout the globe.

The world's IT and tech organizations may obtain tech recruiting services from TIGI HR. With their specialized tech recruiting services for IT and tech firms, TIGI HR is an expert. It supplies IT firms with tech specialists, including developers, programmers, project managers, and other tech skills roles like CTO.

They are delivering additional services like remote recruitment outsourcing and CXO search, where TIGI HR makes it simple to recruit great professionals more quickly. Additionally, remote recruitment outsourcing services allow the world to hire remote talent in India.

The Promising Tutelage

Kashyap Dave and Dax Bamania together started TIGI HR with the vision to create maximum employment and leaders globally. Kashyap was born and brought up in the small town of Sonariya near (District - GirSomnath) in a middle-class Brahmin family; then, for higher studies, he moved to Rajkot and completed his Engineering from Rajkot. Along with Engineering, he used to do some parttime jobs to satisfy his economic needs and to gain some practical experience in the industry. During these times, he realized that finding a good job or potential talent is a hard task to do. He found a huge gap and burning problem within the recruitment industry.

He worked with Eureka Forbes and some other marketing firms too. He has built a sales network and manages many juniors under him, so he gets well-versed in people management skills. Then he started a recruitment firm with his PG neighbour Dax Bamania. Without having an experience from a similar background, it was tough to scale and sustain the business in his own way. He selflearned about the same field, it was like a mini - MBA or similar field, but this MBA will never end. As learning and up-skill will always require. But then, with a growth mindset and burning desire, they started developing and implementing better strategies to fulfil the client’s needs anyhow.

At TIGI HR, the management values building and retaining customers’ trust. The team works harder to provide the best quality services to its clients.

Kashyap Dave is also an enthusiastic speaker and growth promoter. Under his leadership, TIGI HR has built an extensive franchise network across India and explores services in Australia and Canada too. He thinks things from

the consumer’s perspective, which allows him to create something which can genuinely add value to the consumer’s life.

Fascinating Advantages

TIGI HR has been an exceptionally people-centric recruitment solution provider that offers some of the benefits described below

•Saves up to 80% time on hiring time.

•More joining and less back-out, also better retention.

•Attracts potential talent from the global market.

•High success rate to fill the positions faster.

•Stress-free hiring experience.

•Get consultation and the right direction guiding the employer branding and hiring.

•Opportunity to explore cobranding activities.

•Transparency throughout the process.

Adjusting to Technological Upsurge Living in the technological digital era, where technology is affecting recruitment at the next level; Kashyap identified the future of recruitment to include

•Virtual Recruiting (Interview)

•Hybrid Work Culture (Remote and Office work options)

•Automation (ATS and Tracking)

•AI/ML and Gamification (Interview and Assessment Process)

•Chat and Voice Bots (Conversation)

•Social Recruiting (Sourcing)

•Internet Recruiting (Sourcing)

•Data Analytics (Workforce Analytics and Data-Driven Market)

•Recruitment outsourcing (Hire through an agency)

•AR/VR (Interview and Assessment Process)

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In TIGI HR, the team has created an AI and psychology-based TMS (TIGI Management System) that allows users to one-click connect with the diverse market talent through high conversion channels such as WhatsApp, Email, SMS, Chat Bot, Calls, etc. It has made the work more accessible and more productive via data management, interaction, fillers, and high interview conversions. The company believes that the expertise of the internal team can help the organization in scaling the business faster. That’s the reason TIGI HR has created TLMS (TIGI Learning Management System) application along with its web version for its internal team’s training and development.

Rising by Countering Challenges

Doing business is never a cosy ride. It comes with numerous challenges that they must face. TIGI HR came across some challenges too.

•The first one was of hiring the right team. When Kashyap started the recruitment business, the company’s main challenge was hiring the right team. It needed to find individuals who were not just skilled in recruitment but possessed the right attitude and work ethic.

•The next challenge was about achieving new clients. It was challenging to convince the clients that it could provide better services than the existing players in the market. This being the initial stage, TIGI HR was a new entrant in this industry and didn't have any big clients in its portfolio. The team had to work hard to get its first client on board.

•Managing the Clients was the subsequent challenge as it required meeting the client’s needs and expectations while

maintaining high professional standards.

•Staying organized— With a growing business, it was important for the company to stay organized and efficient. This included implementing systems and processes that would help in keeping track of the clients, candidates, and placements.

•Marketing the business— To succeed, TIGI HR needed to market its business offerings effectively. This involved creating a strong branding strategy and promoting the services to potential clients.

The challenge these days is keeping up with the demands of its services. While growing rapidly, the company has always been looking for new ways of improving its efficiency and quality. The management is always on the lookout for talented individuals to join the team to continue providing the best possible services to its clients. In doing so, the team wants to scale its recruitment business globally by giving franchisees of TIGI HR.

Words of Encouragement

Responding as advice to the young professionals, Kashyap opened with a few key things to be kept in mind when venturing into the recruiting consultancy niche:

•“Do your research - make sure you understand the industry and what services you can offer that will be in demand.

•Build a strong network - your success will hinge on your ability to connect with the right people and build relationships.

•Stay up to date - keep your finger on the pulse of the latest trends and changes in the recruiting industry so you can offer the most relevant and valuable services to your clients.

•Be prepared to work hardstarting and growing a successful recruiting consultancy takes dedication, hard work, and determination.”

He further added that in recent years, technology has drastically changed the recruitment process. From online applications to automated screening tools, technology has made the recruitment process more efficient and effective.

Kashyap quipped that one of the most significant changes that technology has brought to recruitment is the ability to connect with a larger pool of candidates. With the help of social media and online job boards, employers can reach a global audience of potential candidates. Another way that technology has changed recruitment is by making the process more efficient. Automated screening tools can help identify the most qualified candidates more quickly. Online applications make it easy for candidates to submit their information and for employers to track their progress.

Overall, technology has made the recruitment process more efficient and effective. It has also made it easier for employers to connect with a larger pool of potential candidates.

Envisaging a Global Outreach

The company will continue to grow and evolve with the changing times. TIGI HR will keep innovating and expanding its offerings to keep up with the latest trends and technologies. It will also keep expanding its geographical reach to cater to more clients.

January 2023 39 www.ciolookindia.com
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