EVENT BUYERS LIVE 2021
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Industry professionals attended Event Buyers Live 2021, hailing the event a huge success. Stand Out reviews the “best professional” industry event
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F
orward-thinking. Professional. Relevant. Valuable. Beneficial. The best trade event. Fun. These are just some of the words used by events professionals to describe their experience at Event Buyers Live (EBL) 2021. Since its launch in 2014, the industry event has been hailed a resounding success by organisers and suppliers, who gathered at De Vere Orchard Hotel and EMCC for three days of pre-arranged meetings and networking. EBL reconnected the live events industry, with data suggesting that more than 4,700 unique connections were made, and more than 700 pre-arranged meetings took place. Neil Fagg, event director of EBL, said: “It was amazing to see so many events professionals, back in a room, connecting, networking and just looking happy to see old colleagues and make new contacts. “We wanted the event to be the most sustainable one yet, so we engaged Blendology, a digital badging company. It meant that our guests could ‘tap’ badges and digitally exchange details. The data shows that attendees made 23 unique connections (on average). Our guests loved the new badge; it facilitated an easy exchange of contact details so that events professionals could remain connected post-event and it assisted with our social distancing measures. This, coupled with more than 700 prearranged meetings, just shows the value of the EBL format. The event was created to facilitate conversation and introductions and I am proud to say that we have done that.”
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