Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Director
Declan Wale declan@cimltd.co.uk
Tom Woollin tom@cimltd.co.uk
Managing Director
John Denning
On the cover
Hair Team
Project Mentor: Michelle Griffin
Team Assist: Marlene Lamont
Team: Olivia Kane, Lydie Hollylee, Amy
Christie, Max-Daniel Burnby, Grace Lothian
Photography: Chriz Bulezuik
Makeup Artist: Angel Aculey
Videographer: Harry Evans
Styling: Magdalena Jacobs
Editor’s letter
And just like that, we’re into September. It feels like only yesterday I was wishing you all a happy new year! Here’s hoping we’re treated to an Indian Summer, with sun, heat, and, of course, beauty treatments in abundance.
This month we turn our focus to technology and explore how technology is helping the beauty industry to become more inclusive. From payment systems to the design of shampoo bottles, we cover the lot.
Alongside this sits our main skincare feature, where we share five tips for your clients dealing with menopausal skin, as well as discussing the rise in popularity of male skincare and how to ensure your clinic caters for both male and female audiences.
Of course, you can also read our much-loved regulars, including our Salon of the Month and Rising Star. This month, we also share our latest favourite transformation from The Extensionist as part of our Create This Style.
As always, we hope you thoroughly enjoy the read, and don’t hesitate to get in touch if there’s anything you’re eager to read about. We love hearing from you!
Ailsa Newgreen, Editor
8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Cogent Multimedia Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.
10 SALON OF THE MONTH
GLAMHAIR Studio, London, is a one-stop dynamic salon for customers and stylists, the ideal destination for those who value a cutting-edge and supportive salon culture.
13 TECHNOLOGY
With the help of industry experts, we explore how technology has improved accessibility in the beauty industry.
25 SKINCARE
We dive into male skincare and discuss how to ensure your clinic caters to both male and female audiences.
27 PRODUCT FOCUS
Your place to visit for the latest must-have products in the industry.
36 CREATE THIS STYLE
The Extensionist shares their latest transformation.
BABTAC comments as government teams up with TikTokers to warn
of ‘beauty tourism’ dangers
Following a rising number of Brits seeking overseas cosmetic treatments, from dental work and hair transplants to gastric brands, the government has today announced plans to raise awareness of ‘medical tourism’ dangers by partnering with TikTok influencers.
Often incentivised by lower costs, shorter wait times and a ‘holiday-esque’ environment in the shape of a package deal, medical tourism has grown in popularity but can bring real dangers, warns The British Assocation of Beauty Therapy and Cosmetology (BABTAC).
With botched surgeries costing the NHS an estimated £1.7 million in corrective procedures, coupled with the extreme risk, BABTAC are urging the public to prioritise safety.
Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC, comments, “With treatments becoming more accessible due to lower costs, decisions that should involve careful research are now becoming more impulsive and tempting for the average person.”
Treatment tourism is a serious cause for concern
“From hospitals that offer deals like a package holiday to gaining access to surgeries - such as weight loss surgery - where the candidate wouldn’t meet the required prerequisites in the UK, these are just some of the things that incentivise people to book surgery abroad.
But what many people overlook is the aftercare and risk of complication post-procedure. Once landing back in the UK, and potentially faced any troubles with recovery, many people are left without a dedicated aftercare team and instead find themselves in highly stressful scenarios, needing urgent care or in worst case scenarios, needing to alter botched procedures. Not only causing huge emotional distress for the person, but an added strain on the NHS.”
The influence of social media and the pull of low prices
“Social media can make unrealistic beauty standards seem within reach, especially when surgical treatments abroad are glamorised, so we are fully supportive of the government’s decision to educate and remind people of the real and serious risk, both online and offline.”
BABTAC’s key message? Don’t compromise on safety for the sake of savings.
FREE Back-to-School Haircuts
We all know the cost of kitting the kids out for back to school is getting pricer, so Glasgow Salon Owner and dad himself, Grant Carr, decided to offer free haircuts for kids in his local area.
Bringing this to the community space at St Columbkille’s Rutherglen hall to make it easier for parents to reach, on Monday, 11th August, over 50 kids turned up for a new do.
Grant explains his motivation behind this offer, “It’s a small way that I can give back and make sure that every child starts the new school year feeling confident and ready.”
Joined by some of his fellow salon stylists: Carmen Innes, Craig Barr and Grant’s own teacher and mentor, Mags Nolan, to be able to offer this to more families and with different skills to cover different hair types and lengths for both boys and girls.
Marlon Hawkins wins International Hairdresser of the Year!
Brooks & Brooks artistic director Marlon Hawkins has been named International Hairdresser of the Year at the Australian and New Zealand hair industry’s biggest celebration of creativity and excellence, the 2025 AHIA Creative Awards.
Held at The Star Sydney Event Centre, Marlon was named AHIA International Hairdresser of the Year 2025 in front of an international audience of hair professionals from across Australia, New Zealand and beyond.
Marlon won the award after wowing the judges with his unique vision of hair artistry. With an unwavering passion for creativity and deep respect for the craft, Marlon dedicates himself to inspiring and mentoring the next generation of hairdressers, sharing opportunities and platforms with those he develops alongside his own evolving career.
Marlon said, “It is an incredible honour to be named International Hairdresser of the Year. Promoting the craft of hairdressing and raising standards of skills and knowledge is really important to me and inspiring the next generation of hairdressers around the world.
KH Hair Salon Owner braves the shave for Cancer Research UK
KH Hair salon owner, Debbie McMenamin, is having her hair shaved off to raise money and awareness for the cancer charity that has helped her and her family through the worst five years of their lives.
Debbie, who runs the Group’s Nottingham City Centre with her husband, Sean, says she felt she had to do something radical after herself, her mum AND her sister were all diagnosed with cancer within a five-year period.
Debbie was told she had breast cancer in 2019 and underwent surgery the same year. Finding out her mum, Susan, had cancer in 2021 was a shocking blow. Then came the terrible news that her sister, Sharron, also had the disease.
Debbie will brave the shave in the salon on Wednesday 27th of August and husband Sean, will be the one holding the clippers. “When I first mentioned a head shave, Sean thought I meant him!” Debbie says. “When I told him I meant me, he thought I’d gone mad! In fact, everyone thought I’d gone mad! I’ve built a career around hair and every day in the salon we help people express themselves through colour, style, and a good cut. Your hair is often tied to identity, confidence, and personality, so the decision to crop mine off completely definitely isn’t one I have taken lightly.”
Debbie has so far raised over £4,000 for Cancer Research UK and says reaching her target of £5k would mean the world to her and her family. Any donations can be made via her Just Giving page: https://www.justgiving.com/page/debbie-mcmenamin-2
Perfectly Polished
Featuring as this month’s rising star is Caitlin Duffy, @polishedbycaitlin, as she discusses finding her style, the importance of posting intentional content and the upcoming trends for the (dare I say it) winter months.
When did you notice your passion for nails?
I’ve always been drawn to art and creativity. When getting my own nails done, I realised how therapeutic the experience was and how good I felt walking out with a fresh set. That feeling stuck with me, and I knew I wanted to be the one to give that same experience to others.
In 2019, I enrolled in my first nail course and officially became a qualified nail technician. Even before completing the course, I’d already launched my socials; I was that confident this was the path I wanted to take. My passion really grew once I built a steady clientele. I spent every spare moment learning new techniques and practising until I perfected them. There’s so much to learn in the nail industry, and realising I felt excited by that, rather than overwhelmed, is when I knew I’d found something I truly love.
How did you find your style, and what are your tips for other nail specialists trying to stand out?
Through a lot of experimenting with different products and techniques, I quickly discovered my love for builder gel. There’s something about the process that’s both therapeutic and incredibly satisfying. Over time, I’ve built a diverse client base; some love a classic clean girl mani, while others go all in with bold, intricate designs. But, no matter the style, every set is focused on quality and attention to detail. My go-to style will always be nail art on a plain builder
base. It’s the perfect blend of that glossy, clean finish with room to express your personal aesthetic.
Don’t be afraid to go out of your comfort zone and try new things; some of your best work will come from experimenting.
What would you describe your speciality as, and how did this define your target audience?
I’d describe my speciality as creating nails that strike the perfect balance between clean minimalism and artistic detail. Every set is designed to feel refined and uniquely tailored to the
Caitlin Duffy @polishedbycaitlin
client. This has naturally brought in clients who care about the little details, people who see their nails as an extension of their identity and a way to express themselves, whether they prefer something simple or want to make more of a statement.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?
Social media has been an essential tool in building my client base. From the start, I’ve focused on sharing clean, high-quality content and showcasing work I’m genuinely proud of. I’ve found that posting less frequently, but with more intentional, polished content, is far more effective than posting just for the sake of staying active. For me, short-form video content, especially TikToks and Instagram Reels, consistently generates the highest engagement; those quick, satisfying videos really help people connect with the process and see the detail in my work.
Another big factor in growing your following is tagging the brands you use. When a brand engages with your content, it can introduce your work to a wider audience within the industry. What’s worked best for increasing bookings is showcasing a range of styles so people can see the full scope of what I offer. I’ve found that including photos or videos of myself helps potential clients feel more connected; people like to know who they’re booking with. When they can see both your skill and your personality, it builds trust and makes them more confident in choosing you.
What are your goals for the future, and how do you plan on achieving them?
One of my biggest goals has always been to open my own salon, a space that reflects my brand, creativity, and the experience I want to offer clients. Another goal of mine is to become accredited within the industry, so I can eventually teach and mentor other aspiring nail artists. Education is something I’m really passionate about, and I’d love to help others grow in the same way I’ve been able to.
Alongside that, I’m focused on continuing to grow my social media presence and expanding my reach within the industry. I’d love to collaborate with more brands and be recognised for
RISING STAR
my work on a larger scale. To achieve these goals, I plan to stay consistent with high-quality content, keep refining my skills, and remain open to opportunities that push me outside my comfort zone. I believe that, by staying true to my style and continuing to build genuine connections, both online and in person, I can turn these goals into reality.
What has been your favourite nail trend in recent months, and what trends are you predicting for autumn/winter nails?
One of my favourite trends recently has been blooming gel; it’s such a versatile product. You can create everything from soft floral details to bold, abstract patterns, and even enhance French tips. It’s definitely a must-have in any nail tech’s kit.
Autumn and winter are my favourite seasons for nails; I always feel like that’s when I thrive creatively. I think we’ll keep seeing playful designs like polka dots and blooming gel, especially with seasonal twists for Halloween and Christmas. Colour-wise, I’m loving the shift toward deep jewel tones, rich chocolatey shades, and luxury finishes like chrome and the cat eye velvet effect; they suit the colder months perfectly.
Salon of the Month GLAMHAIR Studio, London
We pride ourselves on being more than just a co-working salon; we aim to be a community hub where stylists can come together to share their passion for hair.
Introducing GLAMHAIR Studio, where hair transformation meets artful creativity, with community at its heart. The team at GLAMHAIR Studio believes that hair is an essential form of self-expression, with a mission to create a welcoming and inclusive environment where clients feel valued and understood. Co-Founders Paula Pop and Szindy Ballai shared, “Our salon is committed to not just changing hairstyles, but empowering our clients through tailored hair experiences that elevate their confidence and showcase their individuality.
“We pride ourselves on being more than just a co-working salon; we aim to be a community hub where stylists can come together to share their passion for hair.” With expert stylists dedicated to staying ahead of the latest trends and offering timeless services that cater to a diverse clientele, each visit is about celebrating uniqueness and instilling a sense of self-love in everyone who walks through the doors.
The salon design reflects the core values of sophistication and serenity, with inspiration coming from the beauty of nature, incorporating elements that evoke tranquillity and warmth. Clients are greeted by soft, muted colours, paired with natural materials like wood and stone, creating a calming atmosphere. Paula and Szindy noted, “We chose to decorate the salon with lush greenery and floral accents, which not only enhances the aesthetic, but also promotes a sense of relaxation.
“Our interior space is designed with functionality in mind, allowing for efficient workflow while still prioritising client comfort. Spacious styling stations ensure that our stylists can work their magic without feeling confined, and cosy waiting areas invite clients to unwind before and after their appointments. The overall ambiance is a harmonious blend of modern luxury and cosy familiarity, making it the perfect escape for all beauty enthusiasts.”
When it comes to furniture and interior décor, GLAMHAIR Studio has embraced a contemporary chic theme, focusing on clean lines and elegant finishes. Each piece of furniture was selected to complement the salon’s aesthetic while providing maximum comfort for clients. Plush seating options combined with stylish elements create a welcoming environment where clients can relax and enjoy their salon experience.
Paula and Szindy added, “We have also incorporated artwork from local artists throughout the space, showcasing the beauty and talent within our community. This not only adds character, but also reminds us of our connection with other local creators, making our salon a vibrant and engaging environment.”
Creating the treatment menu for the salon was described as a ‘labour of love,’ ensuring that treatments resonated with the diverse client needs. Paula and Szindy explained, “We took into consideration the various hair types, textures and concerns to curate a selection of services that would attract and benefit our customers. From natural-looking hair extensions, blended balayage and healthy blondes to trendy cuts and vibrant colour techniques, our service menu reflects both trends and timeless style.”
The team at GLAMHAIR Studio also seeks feedback from clients and they continuously refine the menu, incorporating the latest innovations and popular trends in the haircare industry. The aim is to provide an experience that not only meets expectations, but exceeds them, making every visit to GLAMHAIR Studio a unique and personalised affair.
When hiring for the salon, the team looks for individuals who embody a special combination of talent, creativity and passion. Paula and Szindy continued, “Technical skills are essential, of course, but we also value those who possess a genuine love for their craft and a desire to keep learning. We also want our team members to be excellent communicators, able to connect with clients and understand their needs.
“We believe in creating a nurturing, positive and collaborative environment where stylists can grow and thrive. Therefore, we look for stylists who are not just skilled, but also share our values of teamwork and community. This helps our salon maintain a vibrant energy and a focus on delivering exceptional service to our clients.”
Clients often note it’s the experience at GLAMHAIR Studio that sets it apart from other salons in a competitive industry. From the moment clients step inside, they are enveloped in a warm, inviting atmosphere where they are treated like family. Many clients appreciate the personal touches provided by stylists, who take the time to have meaningful consultations and truly listen to their desires.
Small touches like complimentary beverages, relaxing scalp massages and attentive service all contribute to the luxurious experience. Paula and Szindy proudly noted, “The way we celebrate client achievements, whether it’s a beautiful new hairstyle or a transformation, further enhances their experience and promotes repeat visits.”
In order to be recognised and stand out in a highly competitive industry, GLAMHAIR Studio utilises creativity and proactive marketing, harnessing the power of social media to showcase work and offer glimpses into transformations. Collaborations with local influencers and engaging in crosspromotions also help to reach a wider audience.
Paula and Szindy explained, “Community events and educational activities are part of our marketing strategy, as we aim to create a strong presence and build relationships within our industry—that’s why we decided to close the salon on Mondays and create a space where we grow together and inspire each other with different educational opportunities.”
Looking ahead, the team are excited for the future, looking to expand services and diversify their treatment menu to include new cutting-edge techniques. Paula and Szindy summarised, “We would love to grow our team and share our space with more creative stylists who are hungry for growth. Our goal is to really make a difference in the industry and offer everything we weren’t offered when we began our careers.”
Technical skills are essential, of course, but we also value those who possess a genuine love for their craft and a desire to keep learning.
Technology
Powering Growth with AI
With the salon industry relying on the power of human connection to thrive, the introduction of AI can appear counterintuitive. In light of this, we hear from Zenoti as they share their unique approach to AI, far from the robotic depersonalised stereotype, that ensures it can be integrated into the business model and note the five most significant ways in which AI can improve business operations and growth.
Keeping it Personal!
Personalisation is king, and understanding your clients is essential to building trust and loyalty. Zenoti’s Beauty & Wellness Benchmark Report 2025 revealed hyper-personalisation of services increases retention rates by 30%. AI can help salon owners gain a deeper knowledge of their client’s behaviour and preferences, enabling them to tailor services and product/treatment recommendations, and increasing customer satisfaction and retention. From knowing what their favourite treatment is to wishing them a ‘happy birthday’, AI works hard in the background to keep you connected to your clients.
Admin Automation
Zenoti research shows that, on average, 40% of appointments are booked outside of salon hours, and 30% of calls made to every business are missed. Think about all of that lost income! By applying intelligent automation to tasks such as appointment booking systems, and business analytics, you are effectively freeing up time to concentrate on your most important asset – your clients. Their latest AI-powered HyperConnect function allows businesses to automate their call management process, and maximise each call opportunity by making and receiving calls directly through HyperConnect or forwarding calls from their existing system. It includes an AI-powered SmartBot that handles missed calls and appointment management via text, and can also automatically transcribe and summarise calls for easier review and analysis. Zenoti data has shown that on average, businesses using SmartBot are adding £1600-£1800 in additional revenue, per centre, per month.
Inventory Management
AI can assist in tracking product usage, forecasting demand, and automate reordering processes. This ensures you never run out of essential products while avoiding overstocking. Zenoti software analyses historical data and seasonal trends to maintain optimal stock levels, removing the guesswork from inventory management.
Forecast Demand
Manual trend forecasting can be both laborious and time-zapping. AI-driven software can help business owners forecast trends in customer demand, helping them prepare for busy periods (seasonal and otherwise), identify high-performing services, and make informed data-driven decisions to grow revenue and improve operational efficiency.
Automated Marketing Magic
AI-powered software can be a game-changer for the health and wellness industry - making client engagement easier while giving you access to the data that matters most. With access to insights like new client enquiries, treatment bookings, first-time visit rates, and the real impact of your marketing efforts, you can fine-tune your outreach and make every campaign work harder for your business. Zenoti’s marketing and sales platform increases your average booking price by an incredible 33%.
Embracing Inclusivity
Globally, disabled consumers represent over 1.3 billion people, yet this is one of the most untapped markets in the world. In the beauty landscape, technology assumes a pivotal role in shaping seamless customer experience and accessibility for all; we hear from pioneers in this sector as they discuss how.
In recent years, beauty brands have increased their accessibility for age, race and gender, but often don’t quite meet the needs of consumers with disabilities. For some disabled customers, the whole beauty experience from start to finish is different, from shopping to product use. While there is undoubtedly growing concern about the use of Artificial Intelligence (AI) and Augmented Reality (AR) in the beauty industry, for accessibility purposes, these technologies are transformative.
Lucy Edwards, creator, brand founder and CEO of eita, believes inclusivity starts from the ground up. She told me, “When we design universally, from the ground
When we design universally, from the ground up, that’s when we’re going to see true inclusion.
up, that’s when we’re going to see true inclusion. No tokenistic campaigns, but campaigns that are well informed, well researched and done with communities that they’re serving – that’s when we’re truly going to get inclusivity.
“But also, when we redefine what beauty means, you know, beauty can mean really toxic things, especially when
I was growing up. Beauty is not just about aesthetics, and I think when we redefine that, that’s when true inclusivity will be in the beauty industry.”
For Lucy, accessible technology is integral to daily life. After losing her vision at 17 years old, Lucy uses technology in ways others may not even consider. After being successful in the
Catalyst Program and receiving funding from Estée Lauder, ‘eita’ was born, launching in February 2026; a brand that combines aesthetic design with universal design, understanding that accessibility shouldn’t require compromise.
A brand pioneering this movement is Authentic Beauty Concept, with their relaunch of the replenish range. Valentina Petrovic-Coenraad, Trade Marketing Manager for Authentic Beauty Concept, shared her insights on inclusivity, and noting “Inclusivity is a big word with a huge weight associated with it, but, to me, in its simplest form, it’s about welcoming everyone without judgement or barriers – through the products, the services, and the salon experience, so that every client feels seen, valued and safe from the moment they walk in.”
Professional hair care and styling have generally been focused on what’s inside the bottle, but the outside matters just as much when it comes to accessibility. Valentina discussed their decisionmaking during the replenish range relaunch, and shared, “We introduced Braille so products can be identified by touch, and the NaviLens innovation, which lets people scan a code on their phone to get audio and visual product information.
“Not everyone who is blind reads Braille, and not everyone prefers to use digital tools, so offering both was important. We worked closely with visually impaired individuals and organisations such as BSVH and Blista to make sure the design worked for the people who would be using it in reality.”
For Lisa Kelly, founder of Salon Solutions, inclusivity isn’t an add-on, it’s a core expectation of a business, and AI is the key to making this happen. Lisa noted, “The emergence of AI agents that can now be built into websites and booking systems makes it possible to cost-effectively meet the needs of members of the community that have historically been ignored.
“Visually impaired and reading disabilities can now be addressed, where AI agents can read material to the visitor and interact vocally on their behalf with booking systems to make appointments. AI and AR, such as Sephora’s virtual assistant and AI-powered shadematching tools from L’Oréal, have now made it possible to let customers preview makeup across diverse skin
Technology helps honour individuality and amplifies the beauty of our differences, making everyone feel seen and included.
tones, something that historically had been very difficult to achieve.”
Looking ahead, the possibilities of technology appear endless, creating a unified beauty industry for all. Lisa noted, “More and more salon and clinic owners will recognise that inclusivity not only addresses their social responsibility, but also represents a way to differentiate and penetrate new and untapped markets.” Valentina says, “The future is about listening to different voices, co-creating with the community, and making sure every innovation actually makes someone’s experience better. Technology helps honour individuality
and amplifies the beauty of our differences, making everyone feel seen and included.”
Inclusivity is not merely a buzzword; it possesses the power to transform the lives of billions worldwide trying to access the beauty industry. With the purple pound, the spending power of disabled people and their households sitting at a staggering £274 billion a year in the UK, this is one of the largest untapped markets. Take a look inside your salon or clinic and consider how technology can be introduced to elevate the experience of all customers.
The Right Software Solution
We hear from Shortcuts, the smart salon software for growth, as they discuss the industry’s most comprehensive tool from intelligent scheduling to detailed client analytics and everything in between to help fit your salon journey.
The beauty industry has never been more diverse in its pathways to success. Walk into any salon software conference today, and you’ll meet everyone from ambitious solo operators launching their first chair rental to seasoned business owners managing multiple locations with dozens of staff. What’s fascinating is that whilst their destinations may differ, they all share one common challenge: finding salon management software that actually fits their unique journey.
At Shortcuts, we’ve spent considerable time studying these different paths, and frankly, we’ve noticed that the industry has been trying to force square pegs into round holes for far too long. Why should a freelance hairdresser pay for complex inventory management they’ll never use? Conversely, why should a growing beauty business settle for basic booking software that can’t handle their sophisticated operations?
This realisation has shaped our brand message for 2025: we believe every salon
owner, regardless of where they are in their journey, deserves software that’s built specifically for their needs.
The Numbers Don’t Lie
Our latest UK Industry Report delivers some eye-opening insights that should
make every salon owner sit up and take notice. Hair businesses using online booking systems are pulling in 8% more revenue than those still answering phones all day. Beauty businesses? They’re seeing an even more impressive 50% boost in monthly revenue when they
embrace proper booking software.
But here’s where it gets really interesting. Salons taking deposits through their booking software aren’t just protecting themselves from noshows; they’re significantly boosting their bottom line. Hair salons using deposits earn 10% more revenue, whilst beauty businesses see a whopping 46% increase. When you consider that the average hair business loses around £457 monthly to no-shows and cancellations, these features stop being nice-to-haves and start becoming business essentials.
Perhaps the most telling statistic?
Only 62% of clients book their next appointment before leaving your salon. That means 38% of potential bookings are happening when you’re closed, at home, or busy with other clients. Without solid online booking software, that’s revenue walking straight out your door.”
For those inspirational entrepreneurs going solo or running small teams, we’ve developed Shortcuts Aire. It’s purposefully designed booking software that understands the realities of independent operators. When you’re juggling client bookings, managing your own marketing, and trying to build a sustainable business, you need a software tool that’s intuitive, affordable, and doesn’t overwhelm you with features you’ll never touch. Aire handles your essential booking software needs whilst keeping things refreshingly simple.
Meanwhile, established salons and those in growth mode require something more robust. Shortcuts Fusion is our most powerful solution and our comprehensive salon management
software for businesses ready to scale. With advanced reporting capabilities, detailed analytics, staff management tools, and integrated barber software features, Fusion grows with you. Whether you’re a bustling beauty salon or a multilocation operation, this is the best salon software for businesses serious about professional management.
The beauty of this approach? You’re not locked into the wrong solution. Many of our clients have graduated from Aire to Fusion as their businesses evolved, and that journey should be celebrated, not penalised with complicated migrations or starting from scratch.
The industry data supports this philosophy. Our recent research shows that businesses embracing the right salon software, not just any software, are significantly outperforming their competitors. Those using appropriate online booking systems, for instance,
generate substantially more revenue than those still relying on phone-only bookings.
Marketing That Actually Delivers
The effectiveness of choosing the right software goes way beyond just bookings. Our data shows that 100% of UK hair and beauty businesses using Shortcuts are actively running at least one marketing campaign through our platform. The results speak for themselves: email open rates of 66% for hair businesses and 70% for beauty businesses – that’s nearly double the industry average of 36%.
Businesses using features like Reserve with Google integration are seeing 23% more bookings and 8% more revenue compared to those without. When you’re competing for visibility in an increasingly crowded marketplace, these integrated marketing tools within your salon management software can make the difference between thriving and merely surviving.
Your journey in the beauty industry is unique, and your software should reflect that. Whether you’re an independent freelancer needing simple booking software, an aesthetician requiring specialised beauty salon software, or leading an established salon empire needing comprehensive salon management software, there’s a Shortcuts solution designed specifically for where you are right now.
Ready to find your perfect fit? Visit our brand new website at www.shortcutssoftware.com and discover which path is right for your salon’s journey.
The Winning Formula
We hear from Lisa Kelly, founder of Salon Solutions, as she discusses how using smarter technology is the key to optimising your drive for growth.
As a salon, your website is the principal enabler for all the key tools and business strategies that you can use to drive your salon’s formula for success. Let’s take a look at numbers. The two most important numbers that every salon should know and ultimately define how much it can earn can be reduced to one simple equation.
Earnings = Average Hourly Charge (P) x Total hours billed (Q)
Everything you have read to increase your revenue is based on increasing one or both of these numbers.
The “Average Hourly Charge” is a blended mix of your premium and lower-value services. The “Total Hours Billed” reflects your booking volume and how much time you lose to admin and HR activities. Therefore, to increase revenue, you need to improve the blend of services you sell, favouring the more premium services, and increase the number of billed hours, or “utilisation”, by removing non-productive activity, creating more time to sell services to clients. Simple – right?
The table demonstrates the dramatic improvement you can achieve by
optimising your utilisation % and by increasing your average hourly charge. Salon 2 will earn £140k (2.3x) more than Salon 1!
Your website is one of your most strategic business investments, and we’re here to explore how.
It Acts as an Enabler: Tying together all the technologies and business strategies that can impact your average hourly charge and total hours billed into one cohesive platform.
Your website should be at the centre of your business strategy because it generates new clients, acting as the logical destination for search traffic and social media marketing. Driving visitors to premium services on your website will increase your average hourly charge and booking utilisation.
Improves Customer Satisfaction: By providing mobile access to your website, you create a frictionless path to book and shop, which fosters repeat clients.
Increases Sales: Your website should
drive your clients to make appointments in your salon, buy products in your online shop and buy gift vouchers. Offering treatment financing and subscriptions on your website will increase the number and value of appointments you sell to clients who couldn’t otherwise afford them.
Reduces Admin Time: Automation increases the number of hours that can be sold by eliminating the hours wasted in booking management and staff scheduling.
Take 1 minute and find out how much you could be losing!
We have developed a simple online revenue assessment that demonstrates the impact a website can have on your business earnings. By answering some simple questions that take less than a minute, it will estimate what your business should be earning. Access the salon revenue assessment here: www.websitesforclinics.com/start
Lisa Kelly
Sink Solution
Creating solutions to pesky no mains water problems, we hear from Custom Basins as they share the background behind the brand, the biggest challenges faced so far, and their US expansion.
Please tell us how Custom Basins came about, what sparked this innovative business idea?
Back in 2017, Annie launched Bellissima Beauty, her homebased salon. By 2021, demand had grown substantially, and we were ready to move into a proper business centre. However, we quickly discovered that, like many commercial units, it had no access to mains water. Hot and cold running water weren’t just convenient, they were both a legal and practical necessity for running a professional salon.
We spent weeks researching solutions, but there simply wasn’t a viable option on the market that met our needs. That’s when we made the decision to create our own solution. We knew we couldn’t be the only ones facing this problem, and we were right. Since then, we’ve shipped thousands of units throughout the UK, Europe, US and Canada, and are incredibly proud to still be family-run.
What’s the main problem that brings customers to you?
Our customers typically face the same issue we originally had, no access to mains water in their premises. We also serve established salons that have used up all available plumbing and desperately need additional sinks or backwash stations to meet growing demand.
Some businesses require sinks specifically for licensing purposes, which can be a real headache without the
right infrastructure. There’s also a huge growing trend of at-home hairdressers who want their space to feel genuinely luxurious for clients. Gone are the days of washing clients’ hair over kitchen sinks – our backwash units allow home-based stylists to offer expert hair washing in a truly professional setting.
You mentioned licensing requirements, can you explain more about this?
This catches many salon owners offguard. Various councils across the UK require businesses to have access to hot and cold running water as part of their licensing conditions, particularly for aesthetics, tattooing/PMU & piercing beauty and hair salons where hygiene standards are paramount. These requirements often specify consistent water pressure and temperature control, which traditional workarounds simply can’t provide. Our units meet and exceed these requirements without
expensive plumbing installations that can cost thousands and often aren’t even possible in certain buildings.
How user-friendly are your units? Is there a complicated setup process?
This was fundamental to our design philosophy, we wanted to eliminate every barrier to getting up and running. Our units arrive fully assembled and ready to use. I’m talking literally plug-in-andgo simplicity. You don’t need plumbing knowledge, special tools, or technical expertise.
The operation is just as straightforward: fill one container with water, empty the wastewater as needed. The units are fully automatic with consistent hot and cold water pressure – no pedalling required. If you need to move location (or have a room switch around like many of us like to do!), you simply unplug and go.
Do you offer bespoke options alongside your standard ranges?
Absolutely! Our bespoke solutions are incredibly popular. We have three ranges: Basics, Standard, and Bespoke, each designed to meet different needs and budgets. Whether customers need a specific size, particular colour to match their decor, or special functionality, we love bringing these visions to life; although we don’t yet make units to measure, we can usually source something very close to individual requirements. We’ve created units with hidden bin compartments, extra storage solutions, or even a dual-sink setups. We’ve produced stunning units in various finishes for modern aesthetics. The bespoke process is collaborative, customers complete our quotation form or book a call with a member of our team and we work closely with them through every design stage.
What challenges have you faced as your business has grown?
One significant issue is other businesses using our product images, essentially passing our units off as their own. It’s frustrating because customers think they’re getting our quality and service, but they’re dealing with companies that don’t have our expertise, after-care
support, or genuine product quality. If you want authentic, high-quality craftsmanship, award-winning service, and the peace of mind that comes with our lifetime support, it’s crucial to deal directly with the original Custom Basins.
What’s next for Custom Basins?
We’re continuously innovating based on customer feedback while maintaining our personal, family-run service. We’re seeing incredible growth in the home-based beauty industry, and we’re excited to support these entrepreneurs. We’re also expanding internationally, our units are now available in the US and Canada, and we’re exploring additional markets while never compromising on the quality that got us here.
www.custombasins.co.uk
Skincare
Combatting Changing Skin
Menopause can affect the skin in a multitude of ways, often introducing new problems for clients to overcome. We share five top tips to pass onto your clients for maintaining their skin health throughout the menopause and beyond.
Hydration is Key
One of the most common changes during menopause is a significant decrease in the skin’s ability to retain moisture. This leads to dryness, flakiness, and irritation. To combat this, encourage clients to focus on a rich moisturising routine, opting for creams and serums that contain hydrating ingredients such as hyaluronic acid, glycerine, and ceramides. These help to boost the skin’s moisture content, leaving it feeling plump and smooth. Additionally, ensure clients don’t forget to drink plenty of water throughout the day to keep their skin hydrated from within.
Gentle Cleansing
With menopausal skin often becoming more sensitive, it’s crucial to avoid harsh cleansers that can strip away natural oils. Choose a gentle, non-foaming cleanser that won’t disrupt the skin’s protective barrier. Look for products with soothing ingredients such as aloe vera or chamomile, which can help reduce irritation and inflammation. Also, encourage clients to avoid hot water during cleansing, as it can exacerbate dryness; instead, use lukewarm water for a more comfortable experience.
Incorporate Antioxidants
As oestrogen levels drop, the skin’s ability to protect itself from environmental stressors, like pollution and UV rays, diminishes. Antioxidants play a vital role in helping to neutralise free radicals and protect the skin from premature ageing. Incorporate serums and creams containing vitamin C, vitamin E, and green tea extract into your skincare routine. These powerful ingredients can brighten the complexion, even out skin tone, and protect against further damage.
Protect, Protect, Protect
During the menopause, skin becomes more prone to age spots and pigmentation due to hormonal fluctuations. This makes sun protection even more important. Choose a broad-spectrum sunscreen with an SPF of 30 or higher and apply it daily, even on overcast days. A physical sunscreen with zinc oxide or titanium dioxide is a great option for menopausal skin, as it provides a protective barrier against UV rays without causing irritation.
Consider Retinoids
As we age, the skin’s natural cell turnover slows down, leading to dullness and fine lines. Retinoids, which are derivatives of vitamin A, can help accelerate this process by encouraging the shedding of dead skin cells and boosting collagen production. If clients are new to retinoids, encourage them to start with a lower concentration and gradually build up to avoid irritation. It’s best to use them at night and always follow up with sunscreen in the morning.
Check into ghd rehab
ghd rehab is here! A range of four heat-activated, leave-in treatments designed to work with styling tools to repair, protect and strengthen hair. Applied to damp hair and activated by the heat of a ghd tool, the advanced formulas smooth the cuticle, fill in breakage, and deliver instant results. No rinse, no development time - just apply, dry and style as usual.
ghd rehab offers a solution for every hair need by harnessing the power of heat. It’s time to embrace the smooth, silky strands you deserve. Go ahead – check into ghd rehab and allow your hair to live its best life.
www.ghdhair.com
Instant Skin and Scalp Insights
The +maskology Skin & Scalp Analysis Device, is a revolutionary pocket-sized device designed to empower beauty therapists and hairstylists to elevate their offerings. This innovative tool precisely measures the skin’s hydration and oil levels, allowing you to maximise the impact of your clients’ skincare routines. Gain insights right from the source and provide tailored solutions for optimal skin condition. It is not just beauty therapists who can benefit from such insights, hairdressers can incorporate this into initial consultations with their clients to assess their scalp.
In just 3 seconds, this Bioelectrical Impedance Analysis (BIA) technology, trusted in both medical and beauty equipment, delivers instant readings of oil and hydration levels. Equip yourself with the knowledge to customise skincare formulas, addressing your clients’ unique skin conditions and preventing potential dryness or dehydration. www.maskology.co.uk
Split End Mender
Introducing Shed Con[seal]er camouflaging cream for frizz and split ends. Con[seal]er is a targeted solution that seals split ends, restoring the hair for a smooth and healthy look. The lightweight formula conditions and nourishes fragile ends, concealing the appearance of frizz and breakage whilst helping to protect against future damage. www.alanhoward.co.uk/brands/shed/
Discover the CRFT Collection — modern work wear that seamlessly combines style and performance. With ultra-flattering fits and super-soft, sustainable fabrics, every piece feels gentle against the skin while being kinder to the planet. A discreet fluid-repellent finish protects against spills, splashes and stains, while cleverly placed pockets keep your essentials within easy reach. Choose from nine versatile styles in a choice of colours to create your perfect
With stylish silhouettes, premium ecofriendly materials, and professionalgrade practicality, the CRFT Collection is designed for those who want to work in comfort, confidence and style.
grahamegardner.co.uk/brand/crft-scrubs
MOOD Haircare are thrilled to announce the launch of their innovative new curl line, Dream Curl’s, providing a dedicated treatment program for clients with curly and frizzy hair. All products within Mood’s haircare portfolio empower hairdressers by using active ingredients that enhance the skills and technology of their craft. The high performing products are effective for stylists, whilst being easily accessible. Products are also available in retail sizes, allowing clients to perfect their home hair care routine.
www.moodhaircolour.com
Meeting Male Demand
With an industry traditionally tailored towards women, the surge in male interest in skincare is a lucrative, until recently untapped market. Industry experts guide us and discuss how to ensure your clinic caters for both the male and female audiences.
Traditional notions of masculinity often discouraged men from investing in thorough skincare routines, but, with today’s men becoming more open to taking care of their appearance, we ask ourselves, what is driving the surge?
Several factors contribute towards the skincare shift, including increased accessibility to product innovation. Importantly, however, societal change and the rise of health and wellness are what have truly caused the surge in demand. Due to the changing attitudes towards masculinity, modern men are more open to taking care of their appearance without fear of judgement. This shift can largely be attributed to social media and the growing awareness of skincare being an essential part of personal care.
The growing trend of personal health and wellbeing has made men increasingly conscious of their skin’s health, in turn leading them to consider skincare as part of their overall wellbeing. This is paired with the rise in male endorsement of skincare products, helping to normalise skincare for men and encourage more men to take an active role in their skin health.
Nikki Basel, Marketing Manager at CACI International, discussed the rise in demand and explained, “More men are embracing non-surgical facial treatments like CACI, driven by changing attitudes towards self-care and masculinity. In recent years, grooming and skincare have become increasingly genderneutral, encouraging men to invest in their appearance without stigma. The rise of “Ken-ergy”—inspired by the Barbie movie—symbolises this shift,
In recent years, grooming and skincare have become increasingly gender-neutral, encouraging men to invest in their appearance without stigma.
where men feel more confident and comfortable.”
Grace Henson, Hydrafacial Training & Education Senior Manager, UKI and EMEA, shared, “Male clients typically prioritise results-driven and lowmaintenance solutions. They are less interested in extensive routines and more focused on treatments that offer a clear return on investment, such as clearer-looking skin, reduced congestion and improved texture. Men also often
present with different skin concerns, such as ingrown hairs, excess oil production or post-shave irritation.”
Digging deeper into the science behind male skincare, Nikki shared, “Male skin is around 25% thicker than female skin and shows ageing more visibly due to collagen loss and reduced muscle tone. The CACI Gentleman’s Facial addresses these concerns using advanced technologies like ultrasonic exfoliation, microdermabrasion,
microcurrent, and LED therapy. It targets issues such as razor bumps, loss of definition and skin hydration. Visible results are seen after one session, with a recommended course of 10 for optimal outcomes.”
With male skincare only becoming more popular in recent years, it’s still shrouded in misconceptions. Grace discussed, “One of the most common misconceptions is that professional treatments are either too ‘cosmetic’ or only for women. Another is that skincare equals high effort. In reality, treatments like Hydrafacial are quick, effective, and tailored for all skin types. Many men are also surprised to learn that proactive care – not just reacting to issues like acne or ageing – is the key to long-term skin health.”
Now we know the why, it’s time to understand the how. Grace encouraged, “Start by creating a more gender-inclusive environment, both physically and online. This includes updating marketing, imagery, website copy and offering skincare packages or consultations tailored to men. Highlighting low-downtime, resultsbased treatments like Hydrafacial can also encourage uptake. Finally, offering educational content, whether through social media, blogs or consultations, can help debunk myths and build trust with male clients who may be new to skincare.”
Nikki encourages designing your treatment menu with common male skin concerns in mind, such as “sagging skin, fine lines, wrinkles and jowls,” and continued, “Promote your ‘For Men’ services across social media and salon newsletters and consider introducing referral incentives. Encourage loyal clients to invite a male friend or partner by offering a discounted treatment –an effective way to expand your male clientele and build awareness of your specialised offerings.”
The trend of male skincare products is not just a passing phase, it’s a significant shift in male grooming habits worldwide. Brands are beginning to tap into this potential and are responding with innovative products and marketing campaigns designed for men. As more men begin to realise that taking care of their skin is not just about looking good –it’s about feeling good too – ensure your clinic is their establishment of choice!
Where Innovation Meets Results
This year, global aesthetic technology brand Zemits is celebrating its 15th anniversary, making 15 years of innovation, transformation, and trusted results in the world of non-invasive aesthetics.
Over a decade ago, a spark of vision ignited what would become one of the most globally respected names in non-invasive aesthetic technology: Zemits. Born from a passion to redefine skin health through intelligent design and backed by a relentless pursuit of innovation, Zemits has since grown into a trusted brand with presence in over eight countries and a portfolio of more than 50 certified devices. But Zemits is more than just a name—it is a movement. A philosophy. A community.
Dr Olha Maikina MD, founder of the brand.
“Zemits was born from a simple yet powerful idea: to build a bridge between skin-anatomy science, cutting-edge technology, and the exceptional clinical results every esthetician can be proud of. Fueled by passion and care, Zemits has grown into one of the world’s largest professional communities of estheticians and skin enthusiasts— sharing the best technology, creating innovative protocols, and supporting one another to make professional skin care stronger and more rewarding.
Global Legacy, Personal Touch
Founded in 2010, Zemits began as a small but ambitious venture with a clear mission: to empower beauty professionals by combining science, technology, and care into every treatment. From the launch of its first European office in Poland in 2011 to the establishment of a dedicated research centre in Ukraine in 2014, the brand quickly positioned itself as a leader in innovative skincare solutions.
By 2018, Zemits had expanded its
footprint with new offices in England, Belgium, and Lithuania. Just a year later, its R&D department in the United States marked the beginning of a new era, fueled by advanced engineering, regulatory excellence, and a firm commitment to quality.
Today, Zemits operates in the United States, the United Kingdom, Ukraine, Poland, Spain, Latvia, Belgium, and Lithuania, as well as Dubai, delivering seamless, localised support with a truly global reach.
A Brand Built on Values
At Zemits, our success is guided by a core set of values:
• Passion for Results: Every device is created to deliver real, lasting change because true beauty lies in transformation.
• Innovation Without Limits: Our commitment to continuous research ensures that practitioners always have
access to the most advanced solutions.
• Partnership & Support: Your journey is ours. We stand by every client with dedicated support and business mentorship.
• Uncompromising Quality and Safety: With CE and FDA certifications across our entire range, we maintain the highest safety standards in the industry.
Driven by Purpose: Our Mission
Zemits exists to deliver beauty, confidence, and success—one treatment at a time. Our technologies are designed not only to improve skin but also to elevate the professional’s journey. From laser hair removal and pigmentation correction to skin rejuvenation and body contouring, our goal is to provide complete, non-invasive solutions that empower aesthetic practitioners to thrive.
At the heart of Zemits lies a belief: visible results are not just a benchmark of efficacy, but a catalyst for self-esteem and client loyalty. Each Zemits Technology embodies this philosophy, meticulously crafted with precision and passion to bring joy through transformation.
A Portfolio That Speaks Volumes
With a catalogue of over 50 certified devices, Zemits offers a solution for every stage of an aesthetic professional’s journey. From advanced multiapplication platforms to compact handheld devices tailored for beginners, each innovation reflects a commitment to performance, accessibility, and longevity.
The Zemits product line caters to a wide range of needs. Professionals rely on Zemits for laser systems that provide precise and effective treatments for hair removal, pigmentation, and vascular concerns, as well as HydroDermabrasion and non-invasive infusion technologies that rejuvenate and refresh the skin.
Additionally, we offer a thoughtfully developed range of professional serums that work in harmony with our devices to amplify hydration, radiance, and skin clarity.
What unites these technologies is their shared DNA—intuitive design, clinical-grade efficacy, and certifications from both CE and FDA. This ensures practitioners can trust in their safety, durability, and transformative results.
Empowering Professionals Worldwide
Whether a practitioner is building their first client base or scaling a multi-room clinic, Zemits is there at every step, providing not just the tools but the confidence to thrive.
In a world of fast-moving trends, Zemits offers something rare: stability, reliability, and a results-driven ethos that never wavers. What truly sets Zemits apart is its holistic approach to partnership. Beyond delivering devices, we cultivate success. Our commitment to practitioners includes comprehensive
training, marketing support, and access to a vibrant international community.
Recognised, Respected, and Ready for the Future
As Zemits enters its 15th year, the brand stands tall as one of the top ten global leaders in the aesthetic technology industry. With over a hundred unique treatment protocols based on the awardwinning technologies actively used by clinics worldwide, Zemits has become synonymous with innovation, reliability, and transformative results.
Looking ahead, Zemits shows no signs of slowing down. With exciting new technologies in development and global expansion on the horizon, the brand continues to push boundaries. Its mission remains clear: to elevate aesthetic medicine through intelligent design, clinical efficacy, and a deep understanding of what professionals need to thrive.
Zemits is not just shaping technologies. It is shaping the future of aesthetic practice.
Zemits — Where Innovation Meets Results Everyone Loves.
Each year, Zemits hosts the Zemits Olympics, an exclusive competition celebrating the outstanding results achieved by our professional clients. It’s our way of recognising the talent, dedication, and impact Zemits practitioners make in the aesthetics industry.
This year, in honour of our 15th
anniversary, the competition includes four categories: HydroDiamond, Advanced Aesthetic Protocol, Body Sculpting, and Laser Treatments. Each winner will receive a £3,000 voucher to upgrade their salon with new Zemits technology — a celebration of excellence and a boost for future growth.
Keeping Clients Loyal
In what is a competitive industry, we hear from Harley Waxing as they share their top tips for keeping waxing clients loyal.
At Harley Waxing, we believe that maintaining a highquality treatment from start to finish is the key to keeping a loyal customer base. Waxing is a competitive industry with many beauty therapists offering the same treatment, so establishing returning clients can be tricky. Compared to a treatment that is more social media friendly, showing off your clients Hollywood is a challenge, meaning loyal customers word-of-mouth recommendations are more important than ever.
Harley Wax has the products covered, so what else is needed?
Deliver consistent results every time.
Nobody wants a treatment where you are unsure of the results. One of the biggest reasons clients move on is inconsistency, whether that’s in the technique, cleanliness, or customer service. Keeping your therapy room in tip-top shape and using a high-quality wax like Harley Waxing ensures a consistent and more comfortable wax, helping give clients confidence. As well as this, having a personable, calming manner and providing excellent aftercare creates a service that they can trust.
Creating a experience.client-based
Think of the client’s experience from start to finish. Is your treatment room welcoming and well presented? Creating a calming environment, from the colour of your walls to the lighting and music playing, can make every treatment feel luxurious. From a personal point of view, providing flowing conversation or a quiet space for some me time can make all
the difference. Checking in a few days after the treatment can help people feel special, making them want to return time and time again.
Loyal Clients Deserve Rewards
Loyalty is not guaranteed! Making your clients feel valued is always important, no matter how long they have been coming to you. Offering new deals but also making sure that your current clients feel appreciated with things like a loyalty card, birthday discount, and early booking privileges can go a long way. This helps clients see that you appreciate
their continued support.
Offering aftercare products, like Harley Ingrown Hair Solution or Harley’s Body Scrub, can help clients take home a bit of luxury and keep their skin silky smooth. At Harley Waxing, we believe in providing high-quality products, from pre- and post-products to a range of waxes that help provide consistent and reliable results. As well as offering therapist support, whether it’s with marketing advice or retail support, by choosing Harley Wax, you can be confident that you’re offering your clients one of the most trusted waxes on the market.
Supporting Brand Identity
In the world of business, first impressions count. We hear from work uniform provider Grahame Gardner as they discuss how a coordinated look across your team helps convey a sense of reliability and expertise, as well as being practical for everyday professionals.
Please introduce us to Grahame Gardner and what, as a brand, it strives to achieve.
Grahame Gardner is a family-run business with over 119 years of experience in designing and supplying professional workwear to a variety of professions and sectors. We’ve built our reputation on delivering high-quality uniforms that not only perform but also help our customers feel confident and comfortable in their busy roles. Our focus has always been on craftsmanship, innovation and customer care — working closely with each industry we serve to understand its specific needs. For beauty and spa professionals, this means uniforms that reflect the elegance and style of the environment while standing up to the practical and functional demands of the job.
What are the benefits of wearing a uniform instead of an employee’s own clothes?
Uniforms create an immediate sense
of collective professionalism and brand identity. In a spa or salon setting where first impressions matter, a coordinated look across your team helps convey a strong sense of cleanliness, reliability and expertise. It also removes the guesswork for employees when deciding what to wear each day — helping everyone look consistently polished and presentable. Uniforms also help protect personal clothing from staining or wear, which is particularly important in an environment where oils, dyes or chemicals are used.
How is your workwear specifically tailored to meet the needs of those in the beauty industry?
All of our curated collections are designed and selected with real-world feedback in mind. Key features include breathable, flexible fabrics that allow for ease of movement, flattering cuts that suit a range of body shapes, and practical elements like easy-fastening designs and concealed pockets. The beauty industry demands long and busy hours, so comfort is paramount, without
compromising on style. Many of our ranges are available in mix-and-match styles and colourways, allowing salons to align uniforms with their own brand identity and look.
How do your garments perform after repeated washing or exposure to salon chemicals?
Durability is paramount. Our uniforms are manufactured using high-performance fabrics that are tested for colour retention, shape retention and resistance to common salon chemicals. We understand these garments go through frequent washing, so we ensure they maintain their look, fit and feel over time.
We have a wide range of workwear collections, each with different fabric blends and features, so specific wash instructions should be followed depending on the garment to ensure longevity. However, all pieces are machine-washable at either 40°C or 60°C without fading or shrinking. We also use wrinkle-resistant fabrics, which are a practical time-saver for busy professionals.
Are your uniforms made from sustainable or recycled materials? If no, will this be something you’re looking to implement in the future?
Yes, sustainability is a growing focus for us, and we’ve already taken significant steps in that direction. Our CRFT collection is a key example—made from a blend of bamboo and recycled polyester, offering both eco-conscious design and exceptional comfort.
Similarly, our Forward range incorporates innovative CiCLO® technology, which enables synthetic garment fibres to biodegrade the same as a natural fibre such as wool when they end up in environments where biodegradation can occur naturally— helping to reduce long-term pollution.
While not all of our current beauty uniform lines are currently made with sustainable fabrics, we are committed to expanding our eco-friendly offering across all sectors and integrating more sustainability practices throughout our products lifecycle—without compromising on the durability and performance our customers depend on.
What are your best-selling items for those in the beauty industry?
Our bestselling items include our expert workwear from the incredible Landau collections, particularly the CRFT, Forward and Proflex ranges. With a heritage in healthcare, these collections
have taken a contemporary turn, designed with modern-day professionals in mind — offering flattering silhouettes, high-performance fabrics and thoughtful functionality. Key features include fluid repellency, four-way stretch for unrestricted movement and plenty of practical pockets. These staple pieces are not only stylish but also built to withstand the daily demands of busy beauty and spa environments. The combination of comfort, durability and sleek design makes them a top choice among professionals who want to look and feel their best.
What
sets Grahame Gardner apart from other uniform suppliers?
What really sets us apart is our attention to detail and personal approach. We
don’t believe in one-size-fits-all solutions — we take the time to understand the specific needs of each client and offer vast customisation options, ideal for businesses looking to create a completely unique uniform look. Our heritage means we bring a wealth of knowledge and consistency, enabling us to identify new trends, styles and fabric technologies. Above all, we pride ourselves on building long-term relationships with our customers and providing a high-quality service.
How can our readers work with you?
Working with Grahame Gardner is straightforward and flexible. Visit grahamegardner.co.uk to browse our collections and place orders directly through our website, or get in touch with our friendly customer service team on sales@grahamegardner.co.uk for more tailored support. For those looking to design a bespoke uniform range or place a larger order, we offer personalised consultations. Whether you’re just starting out or rebranding your entire space, we’re here to help you look and feel your professional best.
The Magic of Mini Tapes
Discover the magic to help inspire your client’s future transformations with The Extensionist. Whether they’re craving fuller locks or dramatic length, the expert team are on hand to provide natural-looking results every time.
It’s transformation time! We chose our signature Mini Tape Extensions for this look using Slavic Hair, a luxurious, seamless transformation delivering maximum volume and natural movement. At The Extensionist, we’re proud to be London’s leading hairextension specialist salon, dedicated
Products Used
• Kérastase Bain Satin 2 shampoo perfect for a soft, clean base before application
• The Extensionist’s Signature Russian Mini Tapes lightweight and precisionfit
• Balmain Hair Extension Brush gentle on bonds, ultra-smoothing
• Silk Pillowcase reduces friction for overnight protection
• Plus a heat protectant spray and a finishing serum for shine and vitality
Top 3 Aftercare Tips
1. Brush daily with the Balmain Hair Extension Brush, designed to preserve tape bonds while detangling with care, our go-to tool in the salon.
2. Sleep on a silk pillowcase to keep friction at bay,helping your extensions stay smooth and long-lasting.
3. Plait your hair at night, a loose braid reduces tangling and breakage during sleep, especially for longer lengths.
exclusively to extensions on a daily basis. Our flagship salon recently celebrated its 10-year anniversary and spans two glamorous floors across 1,100 sq ft, making it the largest hair extension destination in the UK. This space serves as our hair laboratory, where we continue innovating and perfecting methods that are gentle and effective.
Tape extensions are a standout method for their speed, flat application,
and discreet finish. That said, off-theshelf tapes often come oversized and rigid, especially unsuitable for clients with fine hair. That’s why Olia and the team developed Russian Mini Tapes, customdesigned to suit both fine and thick hair alike, ensuring comfort, quality, and an effortless natural blend.
www.theextensionistsalon.com @theextensionist
Step one
Cleanse and pre-treat the hair. Start with Kérastase Bain Satin 2 to ensure a clean, residue-free foundation for better tape adhesion.
Step four
Blend and custom-cut the extensions. After application, Olia meticulously cuts and blends the extensions to align with the client’s natural contour and hair movement.
Step three
Section the hair into precise horizontal sections to lay the groundwork for flawless placement of Russian Mini Tapes.
Step two Step five
Style and smooth, apply a heat protectant before styling with a flat iron to achieve a silky, glossy finish.
Apply the tapes, using the bespoke tapes, two thin strips sandwich a section of hair flat, secure, and virtually invisible even on fine strands.
Step six
Final brush and shine, include brushing with the Balmain Extension Brush and adding a lightweight shine serum, perfect for that “whip your hair back and forth” moment.
The Inside Scoop
We sat down with HIVE®’s ambassador, Becky Priest, to go behind the scenes of her new podcast, Balls, Brazilians & Business. As the title suggests, the podcast covers a range of waxing topics, aiming to break stigmas, create a sense of community and unite waxers!
Please introduce us to the podcast and what it strives to achieve in the industry.
It’s called Balls, Brazilians & Business, which I think says a lot about my personality and what it’s about! It’s meant to be a community with three sub-series running on YouTube, including Banter & Beauty and Behind the Beauty. Banter & Beauty are going to be more just the fun side of someone who works in the industry, making things a little more light-hearted, and then Behind the Beauty is going to be more raw content, including client stories and stories about myself and what encouraged me to be successful in the industry. For example, I’ve got one coming up behind the beauty, which is to do with me and my daughter.
My daughter was one of my main inspirations for starting the podcast actually; she’s 17 but has already done lots of campaigning for women’s football, empowering young girls to get into sport, and I thought to myself, ‘If she can strive for something she wants, I can do the same!’
Balls, Brazilian & Business is where the educational content is, where I’m interviewing people like Rachel from
HIVE®, and where we discuss my role as an ambassador for the company and how that has helped both my students and I.
In the beauty industry, this podcast brings us all into one place. It’s a great place to network and learn as well. We’ve put all our brand feelings and ties to one side and just spoken about the pros and cons, the industry in general, the stories we’ve come across, and the obstacles. It’s just meant to be somewhere where anyone in the industry can come along, listen and learn.
There’s so much online for men; if I ever go to watch anything entertaining or educational in any sector, it’s always dominated by men. If you look at anyone that’s very successful on the platform,
the majority of the time, they’re male. I don’t just want the podcast to be femaleorientated, as there are men that work in the industry too; I just wanted it to be somewhere that’s open for all.
A listener may also be someone who has a love for beauty, or maybe you’ve got insecurities when it comes to PCOS, menopause, your body weight or image and might worry about how you are perceived in a salon, so we’re hopefully putting a positive spin on the salons and the beauticians.
What was your main inspiration behind the podcast?
My main inspiration really is the lack of women in the industry speaking up
Becky Priest
about a lot of things, and I wanted to be that voice. I’ve gone through a lot of struggles in my own life from running a business and juggling being a mum, and I feel I’ve got a lot of experience to share with other people who are starting out. Regardless of the amount of training, the real learning really starts when you come out of education, and that’s when it’s most scary! Some of us don’t have a staff room where we can discuss and share our struggles throughout the day, and that’s what I want this community to emulate. This podcast should be something fun to watch and listen to but also have a community where you can learn and fall back on to get that support. I guess ultimately the inspiration came from giving someone something that I didn’t have when I started and being that voice for the industry.
Since recording the podcast, has there been a topic that you’ve covered that’s been your favourite so far?
My gosh, I love all of them! I think that the one that I really loved and enjoyed was having Andy Rouillard and Hanah on for the episode, and both of them gave a very different perspective. Andy is a male waxing specialist, and he teaches a lot of men and women across the country about how to wax men’s intimates. Then you’ve got Hannah, who actually trained with Andy, but she does men and women. As a female, it’s her perspective of waxing men that I really
enjoyed listening to because intimate waxing in general has a lot of stigma attached to it.
A lot of people screw their face up if you tell them you’re a waxer, but actually what we’re doing is not just a sexual thing. By doing intimate waxing, you’ve got women that have skin conditions like psoriasis or eczema, or for men, they may be a cyclist, or an athlete, or a bodybuilder; there’s an abundance of reasons! It was really nice to hear from Hannah about what a woman goes through waxing men’s intimates and the stories that she’s come across, some good, some bad, and maybe breaking down some of that stigma. It was such a fun topic to talk about because it is quite raw, open and very unique. You think of the beauty industry, and you think of nails, hair, and lashes, but you don’t really think of intimate
waxing and actually how skilled it is to be able to do that process and make someone feel comfortable in their body, as it’s a very daunting and intimate treatment, probably the most of all those available in the industry!
Where can our readers find your podcast?
Readers will be able to find it on YouTube. My YouTube channel is Becky’s Beauty, and it’s good because you get the visual; you get to see our reactions when we’re talking as well as products on screen.
There are three series, like I said: Behind the Beauty, Balls Brazilians & Business and Banter & Beauty. They’re all colour coded, so if there’s a series you prefer, you’ll be able to visually see it on YouTube. Hopefully it will be fun for everyone to go through and learn something as well as be entertained!
The Fellowship Focus
Welcome to our monthly Fellowship Focus, where this month, we share the exciting launch of Project Wales and Project Northern Ireland, after the success of Project Scotland, and announce the 2025 Fellowship Awards!
The launch of Project Wales and Project Northern Ireland
After the success of Project Scotland’s inaugural year, the Fellowship for British Hairdressing are delighted to announce the expansion of their regional projects with the announcement of the launch of Project Wales and Project Northern Ireland. Both Project Wales and Project Northern Ireland are unique programmes designed to showcase and develop the region’s top hairdressing talent across all areas of creativity—cutting, colouring, and styling. Project Wales is being led by multi-award-winning Cardiff-based hair stylist and founder of CHAIR salons, Casey Coleman. Project Northern Ireland will be headed up by 2024 F.A.M.E. Team Member, Stephen Campbell.
What Project Wales and Project Northern Ireland offers:
Comprehensive creative development: Covering every aspect of
hair artistry, from cutting and colouring to styling and beyond.
Learning from the best: Team mentees will have the opportunity to collaborate with and learn from some the leading hair professionals that Wales and Ireland have to offer.
Real-world exposure: Whether through photoshoots, stage work, live sessions, or other creative projects, this programme provides opportunities to put newly developed skills into practice.
Supporting talent: The focus is on nurturing local talent, helping team mentees grow within the industry and contribute to region’s hairdressing community.
Project Wales and Project Northern Ireland are all about fostering creativity and collaboration, giving hair professionals the tools and inspiration to continue growing and pushing boundaries in their craft.
Casey Coleman, Project Wales Leader said, “Offering Welsh Fellowship members the chance to gain
opportunities for education with some of Wales’ iconic industry figures. Project members will have access to a year’s worth of education in cutting, colour, styling, avant-garde, social media, stage presenting and textured hair, as well as being given the chance to work on stage and take part in a creative photoshoot. Buckle up because this is going to be one hell of a ride!”
Stephen Campbell, Project Northern Ireland shared, “Northern Ireland getting its chance to showcase the incredible talent it has to offer is so exciting, not only for the ever-emerging talent, but also for the phenomenal trailblazers who we’ll have mentorship days with as part of Project Northern Ireland – These are people I look up to myself, who have and continue to shape the hairdressing industry, and for them to share their knowledge and advice with the mentees is an opportunity I cannot recommend enough for anyone considering applying.”
The Fellowship For British Hairdrssing Launch 2025 Awards
The Fellowship for British Hairdressing are proud to launch the Fellowship Luncheon & Awards for 2025 – the biggest and best independent awards event in the industry.
The awards are split into two different categories: Image of the Year Awards and Art & Commerce Awards. All awards winners will be celebrated at The Fellowship for British Hairdressing’s Luncheon & Awards taking place on the Monday the 1st of December 2025 at the exclusive Londoner Hotel on Leicester Square.
The Luncheon is an unmissable
event, which sees Fellowship members, sponsors, brand partners, and their guests come together to network, all whilst celebrating the evolution of the Fellowship as it continues to shape the future of hairdressing.
Barry Stephens, CEO of the Fellowship for British Hairdressing said, “We are delighted to announce the launch of our 2025 awards. These awards are for everyone – whether you are a creative who wants to showcase their latest collection, or you have a more business focused approach, there is something for everyone. We also have our Honours Awards, which allow us to reward our Fellowship Members for their hard work and dedication to The Fellowship”.
Image Of The Year Awards
Fellowship Image of the Year Award
Colour Image of the Year Award
Men’s Image of the Year Award
Afro Image of the Year Award
Snapshot Image of the Year Award
International Image of the Year Award
Art & Commerce
Awards
INDEPENDENT BUSINESS SPACE of the Year Award
BARBER BUSINESS of the Year Award
SALON BUSINESS of the Year Award
EDUCATOR of the Year Award
The TREVOR SORBIE AWARD for Creative & Commercial Innovation
Honours Awards
Hairdresser of the Year
Fellow with Honours Fellow with Distinction Gold Medal Award
Hall of F.A.M.E. Award – please note that this award is by invitation only.
Community Hero Award
Member of the Year Award
Session Hair Stylist of the Year Award
(please note our internal awards are nomination only by Fellowship members).
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