RISING STAR
Nailing it After stumbling across her talent for nail art in lockdown, Charlotte Paradise, owner of @paradise. nailsandbeauty, reveals how she markets her business to be so successful along with her plans to offer masterclasses for fellow up and coming nail technicians.
When did you notice your passion for nails?
I have been a part of the beauty industry for over eight years, but only started my nail business last year. I have always loved having my nails done, it’s such a treat and makes me feel put together. When the initial lockdown struck last year, the thought of not having my nails done was just not an option. So, I took out my lamp along with the handful of gel colours that I had and started practicing and began creating nail art I didn’t know I was capable of.
How does your work stand out from nail techs/artists and what are your tips for helping aspiring nail techs to stand out? I feel I have a very clear style of nail art that my followers and clients like to see.
I began creating nail art I didn’t know I was capable of. I love to make mood boards of recent trends, adapt them and work them into my style. My advice to anyone looking to pursue their career as a nail tech would be to practice continuously and to not be afraid of trying new things. Ask your family and friends to practice on them as much as possible, this will help to build confidence and your skills. You mustn’t compare yourself to other nail technicians as nail art is a skill that can take years to perfect, so go at your own pace and trust the process.
How do you market yourself to be such a successful nail tech?
In the very early days of my nail journey, I learnt from a friend and fellow business owner to ‘find your niche’. This really inspired me and helped me grow as a nail artist, instead of trying to cover
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all angles and become amazing at everything, I could really focus on what I am passionate about. After figuring this out I learned this is what I’m known for which makes marketing easier via social media.
How did you manage to build such a great client base?
Luckily, I have amazing friends and family that have supported me by becoming my clients. They allowed me to practice any designs I desired and share them to my Instagram page. They also helped promote my business by sharing my work on to their own pages. This helped me build up my following and gain an array of new clients. I also collaborated with five other amazing local businesses in my area and put together a competition for one amazing NHS Hero to win a
