Boutique Magazine November 2020

Boutique turns 10

A decade in print

Retailing in lockdown

10 years of Capri Clothing

Past, present and future tech

EDITOR

Gemma Ward

gemma@bpmedialtd.co.uk

PRINT AND ONLINE SALES

Julie Neill – julie@bpmedialtd.co.uk

Beccy Wells – beccy@bpmedialtd.co.uk

Catherine Ridings – cath@bpmedialtd.co.uk

Tel 01795 509106

DESIGN AND PRODUCTION

Grant Waters – grant@cimltd.co.uk

James Taylor – james@cimltd.co.uk

Lisa Humphrey - lisa@cimltd.co.uk

Tel 01795 509108

CREDIT FACILITIES MANAGER

Beccy Wells – beccy@bpmedialtd.co.uk

Tel 01795 509106

PUBLISHERS

Julie Neill, Beccy Wells

MANAGING DIRECTOR

Julie Neill

© 2020 Boutique Professional Media Ltd, The Goods Shed, Jubilee Way, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or litera contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, litera , photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

It’s the news we’ve all been dreading: coronavirus cases are surging in the UK and the government has announced a second national lockdown. All nonessential shops in England and Wales have been ordered to close, while Scotland has introduced a tiered local lockdown approach with fashion retailers in some areas remaining open.

Unlike the rst tightening of restrictions in March, fashion retailers are more prepared this time around. We know that many of you have pivoted your businesses so you can continue selling online and on social media. We speak to three leading UK indies on page 55 to discover their strategies for riding out the storm ahead.

important anniversaries this year on page 34. Elsewhere, we uncover some of the most de ning retail technology trends of the past decade (page 43) as well as predicting some likely innovations of the future.

ON THE COVER:

Image courtesy of the Capri Clothing; Tel: 0203 819 0819 capriclothingonline.com

In better news, this month marks Boutique magazine’s tenth year in print. When we rst launched in 2010, our aim to was to create a publication especially for womenswear indies that inspired business success and creativity. Back then we couldn’t have predicted the crisis our readers would be facing today, but we remain ever committed to our original vision. To mark our milestone, we take a trip down memory lane with a look at some of our most memorable issues on page 18. Meanwhile, we spotlight brands and boutiques also celebrating

We hate to say it but there could be another sting in 2020’s tail as we eagerly await news on a Brexit deal. At the time of going to press we have no clear information, but you can nd the latest updates on the British Retail Consortium’s website (Brc.org.uk) while we hope to bring more clarity as soon as the negotiations are nalised.

From all of us at Boutique magazine, we’d like to thank you for sticking with us through these turbulent times.

Gemma Ward, Editor

Follow

us on Twitter @boutiquemag and Instagram @boutiquemaguk

WE CARE WHAT YOU WEAR

Frandsen Nordic Outerwear available for in-season express delivery.

Fashion Fix

Retailers face “nightmare before Christmas” as second national lockdown begins in England

The retail industry is facing a “nightmare before Christmas” following the government’s announcement of a second national lockdown in England, says the British Retail Consortium.

Boris Johnson announced that England would enter a four-week lockdown, starting on Thursday 5 November, to reduce the spread of coronavirus. This includes the closure of non-essential shops, which encompasses fashion boutiques and lifestyle stores. Non-essential retail can remain open for delivery to customers, however, and for click-and-collect orders.

The British Retail Consortium’s chief executive Helen Dickinson says the decision to close non-essential bricks-and-mortar stores will “deny customers access to many of their favourites shops and brands, cause

untold damage to the high street in the run-up to Christmas and cost countless jobs.” What’s more, she adds: “The second national lockdown will permanently set back the recovery of the wider economy - with only a minimal effect on the transmission of the virus.”

Recently released documents by SAGE, the government’s scientific advisory group for emergencies, revealed that the closure of nonessential stores has “very minimal impact on R values” and the transmission of Covid-19. “This is thanks to the hundreds of millions of pounds retailers have spent making their stores Covid-secure and safe for customers and colleagues,” says Dickinson.

According to the latest figures, the retail sector is worth £394 billion to the UK’s economy and employs 2.9 million people. Forecasts reveal that

the impact of the last lockdown could see over 20,000 stores closing by the end of the year - putting 235,704 jobs at risk. “The announced closures will have a significant economic impact on the viability of thousands of shops and hundreds of thousands of jobs across the country,” says Dickinson. “The previous lockdown cost ‘nonessential’ shops £1.6 billion a week in lost sales; now that we are entering the all-important Christmas shopping period, these losses are certain to be much bigger.”

She adds: “We have no doubt that retailers will comply with the rules and play their part to ensure the British public can remain safe and have access to the goods they need. Nonetheless, government must also play its part, providing support to businesses that will be forced to close - otherwise the consequences for local retail will be dire.”

Tim mossholder on UnsPlAsh

UK retail sales rise in September but figures are predicted to tumble

UK retail sales increased for the fifth consecutive month in September, reveal the latest figures from the Office for National Statistics. Total retail sales were 5.5 per cent higher than pre-pandemic levels in February as sales rose by 1.5 per cent between August and September. Home improvement sales bolstered the recovery with increased demand for household goods and garden items. But it wasn’t all good news: clothing sales volumes were still down by 12.7 per cent on February while experts warn there could be another dip overall as the national grapples with a second wave of the pandemic.

Will Broome, CEO and founder of fintech app Ubamarket, comments: “The figures are a great indication of the consumer confidence that the UK continues to have despite the pandemic. However, with a

second lockdown coming into effect, these figures could fall again in the coming months. To prevent this, retailers need to adapt quickly. The use of applications that can send push notifications and personalised offers to customers will help drive footfall if it drops during local lockdowns. Measures like this will need implementing quickly to help retailers protect themselves from a potential drop in sales.”

eBay UK launches Pay As You Grow scheme to help small businesses

Online giant eBay UK has announced the launch of its new Pay As You Grow incentive, which will see the removal of all fees for first-time sellers on their first 100 sales.

Starting on Friday 9 October and running until the end of the year, the offer – which has been inspired by government’s new loan repayment scheme – has been designed to help small businesses that haven’t sold on its marketplace increase their sales and reach new customers during the pandemic.

As part of the scheme, first-time eBay sellers won’t be charged listing fees or final value fees for their first 100 sales each month. Meanwhile, their fees will be discounted by 50 per cent for the next 100 sales and by another 25 per cent for the 100 sales

Retail expert visits North Notts to help revitalise its high streets

that follow.

The e-commerce site says its scheme will serve as a “major cash flow boost at a time when small businesses and entrepreneurs need it most.” It builds on eBay’s continued efforts to create new economic opportunities across Britain, following a wide range of seller support policies brought in since the start of the pandemic.

Bira CEO Andrew Goodacre comments: “We have been saying for months that more support is needed to help independent retailers survive this crisis. We welcome eBay’s efforts to help small businesses and high street retailers to expand their business online at little cost, and we hope this will go some way in sustaining independent retailers and keeping people in employment.”

North Notts Bid has appointed retail expert Bill Grimsey to provide advice on how to reinvigorate Worksop and Retford town centres. The business improvement organisation has teamed up with Bassetlaw District Council to take a fresh look at boosting footfall in the area following the lockdown.

Sally Gillborn, chief executive of North Notts BID, comments: “Following the release of his recent Build Back Better Covid-related supplement, we knew Bill Grimsey’s insight would be invaluable during our discussions on how to boost our high streets. The BID is doing everything it can to support small businesses during this difficult period and we’re keen to align our efforts with Bassetlaw District Council as it looks at how town centres can be improved.”

Cllr Simon Greaves, leader of Bassetlaw District Council, adds: “The Council already has a number of initiatives in the pipeline from a strategic point of view with proposals that re-imagine how our town centres will look in years to come. These exciting projects will back up the hard work that the council and BID have put in over the last few months to provide retailers with the support and guidance they need to ride out this incredibly difficult time.”

Boutique barometer

Industry sales fIgures september 2019 (versus september 2020)

Retailers

Retailers must prepare themselves for “consumer spending fatigue” following this month’s mega Cyber weekend, industry analysts warn. According to experts, “Amazon Prime Day has set the mood for this year’s peak period,” meaning retailers will have to fight harder than usual to keep shoppers spending in the run up to Christmas.

To succeed, James Allen-Lewis, development director at e-commerce specialist Sonassi, says “retailers must make the necessary preparations and invest heavily in their online experience if they wish to remain competitive.”

This year’s Amazon Prime Day kickstarted a peak in festive discounting

earlier than previous years, as it took place in October - three months later than usual. New research reveals that the volume of online discounts last month were already up by 23 per cent on last year.

Allen-Lewis says that tactics such as providing the ultimate online delivery service and secure payment methods will be pivotal for retailers looking to survive a spending fatigue. He says: “Consumers will look to retailers who do not overpromise on next day delivery and ensure their checkout process is safe and frictionless. It is the retailers who embrace this fact and meet the needs of the conscious consumer that will win their share of consumers’ wallets.”

Miss Milly launches new collaboration with local independent designer

Miss Milly has collaborated with a local independent designer to bring a new range of gifts to the wholesale market. Sarah Watmore, founder of the British accessories brand, says she first spotted maker Michelle Robinson’s handmade designs on Twitter during the first lockdown: “Michelle creates resin pieces from her home in Worcestershire, which is totally inkeeping with our existing product lines and focus on colour. So I contacted her directly to see if we could work

together.”

The new collaborative range includes magnetic hearts on sentiment cards, pocket hug heart key rings and striking glittery earrings with silver-plated hooks. The products are made to order within a week and are shipped separately from the brand’s other products. “This is my first foray into wholesale and I’m delighted to be working with Miss Milly,” says Michelle. “All the items make great letter box gifts for Christmas.”

+2.99% -10.9%

Average sales quantity

-4.93%

Average selling price Profit margin

These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

should focus on creating “the ultimate online experience”

Green with envy

Comfortable enough to wear everyday, Scream Pretty’s Huggie Hoop Earrings are paved with shimmering emerald green nano stones – bringing sparkle to every occasion. £9.95; Tel: 01753 424 160 Tradescreampretty.com

In-season updates

Capri Clothing has launched a short order collection for AW20 following the impact of the coronavirus crisis. e range includes some of the brands most popular styles and prints, with key pieces including new quirky bubble, balloon and swing dress and tunic shapes in an array of prints, solids and stripes. £POA; Tel: 0203 819 0819 Capriclothingonline.com

Practical choice

Cra ed with pure British lambswool tweed, the Schö el Cosmetics bag in Cavell Tweed has a moisture resistant Te on nish and waterproof lining – making it a practical choice for travelling. £POA; Tel: 01572 772 480

Treasure trove

UPDATE YOUR BOUTIQUE’S EDIT WITH THESE IRRESISTIBLE BUYS

Coining it

Handcra ed in suede and leather, Fairfax and Favor’s Salisbury Purse comes in a range of colourways including black and on-trend leopard print.

£POA; Tel: 01760 338 199 Fairfaxandfavor.com

Stylish soles

German footwear specialist Caprice has unveiled a fresh and sporty collection for SS21. Hero styles include newly-developed fashion trainers that combine style, function and comfort. Choose from a range of eye-catching colourways and on-trend prints. £POA; Tel: 07734 247 669 E: capriceshoes@gmail.com Capriceshoes.com

Work and play

Melbourne-born womenswear collection Tirelli o ers sophisticated designs in wearable shapes. e brand is split into two stories: the mainline brand and laidback sister label Weekend By Tirelli. e latter balances work and play, combining so fabrics with relaxed silhouettes. £16 per piece in average; Tel: 0800 612 9009 E: info@carolccollections.com Carolccollections.com

Luxury masks

If you’re looking for luxury face coverings, My Mask London o ers a high-end option that comes with a Silvadur cotton lter infused with antibacterial silver ions. e outer and inner part of the mask is 100 per cent silk – o ering a luxurious nish for discerning shoppers

£POA; Mymasklondon.com

£POA; Mymasklondon.com

Boutique oves…

A new era

Celebrating its 100-year anniversary this season, German womenswear brand gardeur has unveiled a new youthful aesthetic that will appeal to fashion conscious shoppers. Expect chic and modern pieces that combine on-trend yet classic shapes with sustainable European fabrics. £POA; Tel: 07714 329 644 E: charlamehmet@hotmail.co.uk Gardeur.de

HOT BUYS TO BREATHE NEW LIFE INTO YOUR STORE’S LINE UP

Modern art

British design-led label Maeve with Love specialises in ethical casual clothing featuring modern art prints. Each of its organic cotton t-shirts and sweatshirts is emblazoned with eye-catching art that has been hand-drawn by its eponymous founder – o ering a truly unique collection. From £14 each; Tel: 07834 171 875 E: maevewithloveart@gmail.com

Sustainable solution

Featuring pretty modern prints, Harris and Hall’s wax wraps are made from certi ed organic cotton, beeswax, resin and jojoba oil, creating an antimicrobial and sustainable alternative to cling lm. 3pk £8.50; E: info@harrisandhall.com

Boutique magazine turns 10

To celebraTe our TenTh birThday, we Take a Trip down memory lane and look back on The lasT decade

Alot has changed since the first issue of Boutique magazine landed in November 2010. Back then we were a small publishing team with a vision to create a niche publication for independent womenswear retailers. We felt there was a gap in the market for an inspirational business magazine that appealed to the creativity and unique business needs of fashion indie owners.

Today we still have the same ethos, but we have evolved our content with the needs of our readers. A decade ago we probably couldn’t have imagined the influence mobile commerce and social media would have on businesses, or fathomed the effect their popularity would pose on bricks-and-mortar retail. And that’s not to mention the pandemic, which has altered the way consumers shop forever.

But some things haven’t changed. In our first issue, I remarked how the industry was in “the midst of one of the toughest periods it had seen in years”. Little did any of us know that in 10 years’ time we’d be facing more challenges than we’d ever thought was possible. In May this year, while in the grips of the first national lockdown, we didn’t get to print an issue. We hope that will be the first and last time in our history.

Of course, it certainly hasn’t been all doom and gloom. The past decade has birthed more new brands, amazing boutiques, technology trends and

product innovations than we could even begin to mention. Last year, we wanted to celebrate the amazing achievements of our readers, so we launched the first Boutique Star Awards. Countless brands and retailers

entered and it was a huge success. And although the pandemic scuppered our plans to host an ever bigger and better event this year, we’re hopeful that 2021 will give us cause for celebration for more reasons than one.

NOVEMBER 2010

The result of 12 months of careful planning, the first issue of Boutique magazine is delivered to 5,000 womenswear indies around the UK.

So, as we moved into our second decade as a print magazine in an increasingly digital world, we’d like to thank you for sticking with us. We know lots of us like to read the news on our phones and tablets these days,

but we hope you’ll agree that there’s nothing quite like receiving a real-life print magazine through the post. None of us know what the next 10 years hold, but we hope we’ll still be here to bring you all the latest fashion industry

news, buys and innovations from the exciting world of retail.

Whether you’ve just found us or have been a reader from the very beginning, here’s a look back at some of our most memorable issues…

APRIL 2011

In the month that William married Catherine, we shone the spotlight on the best of British fashion while showcasing regal looks as a key SS11 trend.

MARCH 2012

British fashion was high on the agenda in this memorable issue as independent retailers revelled in countrywide optimism in the run-up to the 2012 Olympics.

JULY 2016

In the aftermath of the UK’s shock decision to back Brexit, this issue reported on the industry’s stance of the referendum result while looking ahead to the future.

NOVEMBER 2019

This issue reported on the winners of the first ever Boutique Star Awards, which launched as a celebration of UK-based independent retailers and their suppliers.

APRIL 2020

As the World Health Organisation declared a pandemic, this issue aimed to help our readers navigate their businesses through a nationwide lockdown.

NOVEMBER 2020

After one of the industry’s most difficult years in history, we mark our 10-year milestone as the only magazine dedicated to independent fashion retailers.

Happy birthday boutique!

Industry InsIders reflect on a decade of Boutique magazIne

“Congratulations on your 10year milestone - that is quite an achievement! Boutique magazine helps me feel connected in a wider community - it can be isolating running an independent boutique and difficult to benchmark your business or share best practice. In the last decade we’ve seen the growth of online shopping and further decline of our high streets, which has been further accelerated by the pandemic. However, I’m looking forward to a revival and appreciation of shopping local while trying to blend the digital world with the pleasure of personal customer service.”

Anne Wright, Young Ideas

City Goddess has been in the wholesale business now since 2003, and we’ve had the pleasure of working with Boutique magazine from the very beginning. We’ve seen how they’ve grown over the last 10 years into the best B2B fashion magazine in the sector and the great relationship we have with them has allowed us to gain even more visibility for our brands. TradeGala, our B2B marketplace, is now into its second year and we’re excited to expand on its success by launching Goddiva Marketplace for our direct customers. We’re looking forward to collaborating as part of the Boutique family over the next decade with renewed energy and hope for a more responsive industry.”

Yathukulan Kanagaratnam, City Goddess and TradeGala

“Happy birthday Boutique magazine - it’s been a pleasure working with you for a whole decade. After the restrictions of 2020 I hope the next decade brings back consumer confidence with a bang, a renewed appetite for in-store shopping and, where there was once resistance, a new appreciation for all things digital.”

Pauline Sawyer, Yaccomaricard

“The team at Tilletts would just like to congratulate Boutique magazine on 10 amazing years. Supporting indies is so important - now more than ever - and the spotlight this magazine shines on businesses is just fantastic. Keep up the great work - you’re smashing it!”

Sheryl Gibson-Hill, Tilletts, Lincolnshire

“Boutique magazine has always supported our little Cornish store, promoted our news announcements and truly helped tell our brand’s story during lockdown when we needed all the help we could get to keep the business going. Big love for this magazine and the team! Thank you all.”

Emma Limn, Head of digital, Roo’s Beach

“We would like to wish Boutique magazine a happy tenth anniversary! We’ve loved working with you over the last decade, with great results from our collaborations. With an ever changing climate right now in the industry, we feel that marketing is a crucial tool for success and we look forward to our partnership continuing and flourishing in the years ahead,”

Lisa Speet, Carol C Collections

“Julie and I first started working together almost 10 years ago when both Capri and Boutique magazine began. We both disrupted an industry clearly making an impact, as the landscape for both our businesses has changed beyond imagination since. It’s been a pleasure to watch the magazine grow over the years and earn its well deserved market share. Gemma, Julie and their fabulous team are fantastic to work with and here’s to another disruptive 10 years challenging the status quo along the way!”

Hari Krishnadasan, Capri Clothing

Stock Up

What to buy noW

Let’s celebrate

To coincide with our tenth birthday, we’ve hunted down some of our favourite gift ideas that are perfect for Christmas, anniversaries or ‘just because’…

WHATEVER THE OCCASION, UPGRADE YOUR BOUTIQUE’S OFFER WITH THESE CELEBRATION GIFTS

1.

10 of the est gifts

Cosy knitwear

New from Celtic and Co, the Alpine Easy Slouch Roll Neck jumper is made from 100 per cent lambswool for a super-so feel that will keep the wearer warm in winter. £52.08;

E: trade@celticandco.com

2.

A timeless kimono

Simone Pérèle’s luxurious kimono from its new Satin Secrets range o ers the same premium nish as high-end silk for a more accessible price point.

£POA; Tel: 0208 332 3060

E: enquiries@simone-perele.co.uk

3.

Decadent lingerie

Great for special occasions but also comfortable enough to wear for every day, Louisa Bracq’s Divine Briefs are nished with sheer panelling and ultra luxe embroidery. £POA; Tel: 07711 253 814 E: anna@akerlund.co.uk

Mask chains

Add extra pizzazz to masks with Sunny Cords’ mask chains. Available in a range of designs, each chain style can be easily attached to the elastic of any type of mask. £11.50;

E: Sharon@revolvemanagement.com Sunny-cords.co.uk

4. Winter boots

Air and Grace’s Freya hiker boots feature hidden memory foam and the brand’s Tender Loving Air Footbed –making them just as comfortable to wear as a pair of trainers. £111.60; Tel: 0203 995 4713

5. 6.

Affordable jewellery

Purse-friendly and hypoallergenic, Solace Jewellery’s Single Cross Ear Cu is the perfect covetable gi ing option for shoppers on a budget. £9; E: Daniel@solacejewellery.co.uk

7.

Statement earrings

Add sparkle to your gi ing displays with Scream Pretty’s Double Drop Earrings. Perfect for inducing smiles whether it’s for Christmas or ‘just because.’ £21.50; Tradescreampretty.com

Fashion trainers

If you’ve been searching for the ultimate comfortable fashion trainer - look no further. Caprice’s range of sneakers o er all-day comfort without compromising on style. £POA; Tel: 07734 247 669 Capriceshoes.co.uk

9.

Chic pyjamas

Perfect for year-round gi ing, Sian Esther’s luxurious silk pyjamas are a guaranteed winner. Who doesn’t love a chic pair of pyjamas? £POA; E: sian@sianesther.co.uk Sianesther.co.uk

Eco drinks tumbler

Ohelo’s 100 per cent leak-proof Pink Blossom Tumbler keeps drinks hot for six hours – making it the perfect gi for adventure seekers and mums on the run. £12.50; E: hi@ohelobottle.com

Fashion Extras

BAGS, JEWELS AND FOOTWEAR TO ELEVATE YOUR SEASONAL LINE UP

Out of this world

Perfect for star gazers, the Planet Necklace by Lily Charmed comes with its own gi box – making it the ideal buy for boutiques this Christmas. £10.95; Tradelilycharmed.com

Back in the saddle

Bell and Fox’s hand-made croc embossed leather Callie Bag features stud detailing, gold trims and the brand’s signature bell charm. £50; Tel: 01273 693 981

Summer sensation

Boasting a fresh and sporty feel, Caprice’s footwear collection for SS21 includes chic leather sandals with a focus on both trend-led style and allday comfort. £POA; Tel: 07734 247 669 Capriceshoes.co.uk

Checkered past

Made using a mix of organic cotton and recycled cashmere, Burlington’s Country Lumberjack men’s socks feature a classic checkered pattern that will brighten up displays. £POA; E: online@burlington.de

Model’s own

Created by model Jeremy Meeks, the debut collection for his new eponymous label includes luxe unisex loungewear buys such as this cosy women’s hoodie. £56; Tel: 0049 6218 7754 976 Jmeeks.com

Pretty in print

Cra ed in a super-so cotton and modal blend, Cyberjammies’ unicorn print pyjamas will bring a whimsical touch to night-time wardrobes this SS21. £POA; Tel: 01245 396 821 E: mark@cyberjammies.co.uk

Close to hand

Keep reading glasses safe with Sunny Cords’ chic handcra ed glasses chains. With several designs to choose from, they will elevate the look of any pair of glasses while keeping them close to hand. £12.50; Sunny-cords.co.uk

Always be a unicorn

Great for younger shoppers, Solace Jewellery’s adorable children’s Unicorn Studs are cra ed in surgical stainless steel – meaning they won’t irritate sensitive ears. £6; E: Daniel@ solacejewellery.co.uk

The big chill

Stay cosy this season in Miss Milly’s winter weight viscose scarf, available in a choice of red, blue, mustard or purple colourways. £6.50; Tel: 01905 622 509 E: hello@missmilly.co.uk

Behind the mask

Made from super-so cotton and modal, Cyberjammies’ eye masks coordinate perfectly with its pyjamas and gowns. £POA; Tel: 01245 396 821 E: mark@cyberjammies.co.uk

Life on the edge

Worn mismatched or on its own, Scream Pretty’s cartilage ear cu slides over the upper ear to creating an edgy look - no piercings required. £11.50; Tradescreampretty.com

Body talk

Expertly cra ed and intoxicatingly aromatic, Olverum Dry Body Oil combines over 30 cold-pressed botanical oils to create a luxe formulation that nourishes and treats the skin. £19.75; Tel: 0207 630 9400

Finding solutions

Created to help women overcome wardrobe mishaps, the Secret Weapons range includes practical fashion solutions such as these Headline Dimmers nipple covers. £POA; Tel: 01423 885 374

Star of the show

Hand-made in limited numbers, Cocorose London’s all-white Hoxton Stars Trainers feature so leather uppers, cushioned footbeds and pillowed ankle collars for superior comfort. £POA; Tel: 0208 829 8919

Bucket heads

Get ready for laid-back SS21 style with the Havaianas and New Era collab. e line features a range of hat styles that nod to the identities of both brands. £POA; Tel: 0203 932 4749 Havaianasstore.com

Sign of the times

Hand-made in small batches using super-moisturising 100 per cent natural ingredients, Zodiac Lip Balms by Crazy Rumours make the perfect gi for astrology fans. £2.06; Tel: 0208 886 4001

Gift idea

Cra ed in beautiful guipure lace, Empreinte’s Louise lingerie set in Intense Red is the perfect gi option for anyone looking for some luxury in their stocking this Christmas. £POA; E: virginie@empreinte.eu

Perfectly packaged

Add A touch of luxe to your online orders with bespoke And sustAinAble tissue pAper by suttons pAckAging

Give your e-commerce orders the personal touch with the bespoke packaging options from Suttons Packaging. The British company has been providing retailers with some of the best packaging products from around the world since its launch in 1999. Its personalised service, which enables brands and boutiques to have their logos printed onto its products, is a great way to elevate the customer experience both off and online. As well as supplying tissue paper in reams, the company’s range also includes the full luxury packaging spectrum of gift wrap, ribbons and seals. Suttons Packaging

CONTACT: Tel: 01395

is also the UK’s exclusive supplier of SatinWrap tissue, which it says is one of the most eco-friendly tissue papers on the market. The coloured paper contains a high percentage of recycled pulp made from sustainable virgin pulp, and is printed with environmentally-friendly soy based inks. The product is available in a plethora of colourways and designs from stock, while the company can also print the tissue paper with individual boutique and brand logos. The products are supplied in standard pack sizes but can be re-packed to suit the retailer’s needs – allowing you to create the perfect standout packaging for your unique business.

The big chi

WRAP UP THIS WINTER IN THESE PRACTICAL YET STYLISH OUTERWEAR PICKS

All weathers

weathers expect high quality designs that are lightweight yet

Toronto-based outerwear label Canada Goose creates premium coats and jackets that weather the harshest conditions. Perfect for skiing, mountaineering (or just braving sub-zero temperatures in the UK), expect high quality designs that are lightweight yet fully insulated. Hero styles include quilted parkas, padded down jackets and fully water-proof raincoats. Tel: 0800 323 4844

Winter luxe

Cold comfort

Globally renowned Canadian outerwear brand Nobis is back for AW20 with a collection of timeless down- lled coats and jackets. Every design is fully water proof, breathable and machine washable with standout pieces including the men’s slim- tting Yves parka jacket. £POA; Tel: 07980 919 928

interior lining

Tel: 0333 400 0044

Step into the new season in luxury with Celtic and Co’s Hooded Sheepskin Parka. Cra ed in 100 per cent sheepskin with a nappa nish, it features super cosy velvety Toscana cu s and interior lining for the ultimate in winter chic. £POA; Tel: 0333 400 0044

Contemporary style

New Zealand label Foil o ers a collection of contemporary styles for the modern woman, designed with high quality fabrics in attering silhouettes. e range includes chic outerwear styles that will see shoppers through the cold winter months. For AW20, agent Carol C Collections is carrying a range of in-season pieces available for immediate delivery. Best selling styles include the Boucle Coat, available in Autumnal Orange (pictured right) or Charcoal Grey. £POA; Tel: 0800 612 9009 E: info@carolccollections.com

Perfect prints

Australian brand Orientique creates stunning womenswear styles with a focus on natural and organic fabrics. Its range features exclusive handdrawn prints, which sets its collections apart from other labels. is season agent Carol C Collection is carrying many pieces in stock, including this striking Apollo Coat in a beautiful check print. £POA; Tel: 0800 612 9009

E: info@carolccollections.com

Autumn style

refresh your outerwear edit with these top seasonal picks from tradeGala

Biker chic

Created by newly-launched leather fashion specialist Oya London, the handcrafted leather Verity jacket features a classic biker style and is embellished with studs and delicate floral embroidery.

Timeless classic

An instant classic, Figle and Lenitif’s stylish belted Black Autumn Coat features a large loose collar for effortless chic. Fully lined, this autumnal design is a great option for customers looking for a timeless outerwear piece.

Unique style

The unique design of NanniQ’s Lágrimas Coat is guaranteed to turn heads. Handcrafted in versatile scuba fabric, it boasts an on-trend square cut, belted fit and puff sleeves for fashion lovers who create their own style.

Easy glamour

Haus of Deck’s luxurious Black Faux Fur Coat is the perfect cover-up for the cold winter nights, whether it’s layered over the top of a glamorous evening gown or paired with jeans and a t-shirt.

Outside the box

Layer this Short Box Cut Coat by Aimelia over a warm jumper for the perfect seasonal look. Its design boasts a fashionable fold-over neckline and three-quarter length sleeves as well as contrasting embroidery detailing.

It’s a celebration

On the mOnth Of Our anniversary, we shine the spOtlight On Other brands hitting impOrtant milestOnes in 2020

DRIFTWOOD – 10 YEARS

Glasgow-based boutique Driftwood is celebrating its tenth anniversary this year after opening in August 2010. Cofounders Wendy and Graeme Ross already had 30 years’ experience as fashion agents before they went into retail and they are also the area’s wholesale representatives for Capri Clothing, Thought and Brakeburn today. “It’s amazing how much the shop has evolved in that time,” they say. “No matter what you think you already know, opening a fashion retail business is a sharp learning curve.” The duo says there have been many changes over the past decade, including a dramatic evolution of the boutique’s stock. Since its beginnings in womenswear, it now sells casual fashion, footwear, fragrances, jewellery and gifts. Of course, 2020 has been a challenging year for the company. However, it has now moved into e-commence with the launch of a transactional website and is receiving support from local shoppers. “We feel part of a vibrant community and hope that with the help of our excellent local BID, we can rise to the challenges and have many more years of success,” they conclude.

CONTACT: Tel: 0141 956 4062 Driftwoodlifestyle.co.uk

CAPRI CLOTHING – 10 YEARS

Launched in April 2010, Capri Clothing is the brainchild of husband and wife team Hari and Puja Krishnadasan. The pair decided to combine their collective skill set in fashion and finance to create a unique brand targeted at women aged 30 plus. Ten years later, the label has become renowned for its flattering, fun and quirky womenswear. It specialises in natural fabrics and uses innovative, textured materials alongside its signature striking prints - all for competitive price points. The team sources fabrics from Italy, Indonesia and Turkey while manufacturing its collections at its family factory in India. “This enables us to control the whole front to back process and maintain standards from start to finish,” says Hari. Sustainability is also at the heart of the brand’s ethos and it continually reviews its Fair Trade policies and environmental impact. More recently, the brand added a range of hand-made eco-friendly jewellery to its product line-up, which supports a number of artisans and their families in Indonesia. “The jewellery side of the business has grown rapidly over the past few years and we’re proud to support a number of families who make everything by hand for us in Indonesia,” adds Hari.

CONTACT: Tel: 0203 819 0819 Capriclothing.co.uk

GARDEUR – 100 YEARS

Formerly known as Atelier Gardeur, newly rebranded womenswear collection gardeur is celebrating its 100-year anniversary this season with a fresh aesthetic that nods to its roots. The leading German womenswear label has dropped the word ‘Atelier’ from its name, while it has also launched a new logo that references its rich historical origins as Germany’s oldest trousers specialist. The company first launched in 1920 in the West German city of Mönchengladbach as a familyrun outerwear manufacturer. In the late 1950s, it moved into producing men’s trousers before becoming Germany’s first dedicated trouser brand. By 1974, Gardeur was producing garments from its own factory in Tunisia. Soon afterwards it launched its first trouser collection for women, coining the brand name Atelier Gardeur. The following decades generated much growth for the brand, which established its first logistics centre in Germany in the year 2000 and a new manufacturing headquarters in Tunisia in 2006. In 2017, the tradition-rich company was bought by the Dutch Duijndam Group, owned by entrepreneurs Steef Duijndam and Thomas Kültz, who are leading its success with a new vision. Today it is Germany’s only trousers supplier that still unites all development steps and production in its own corporate group.

CONTACT: Tel: 07714 329 644 E: charlamehmet@hotmail.co.uk Gardeur.de

NOUR LONDON – 30 YEARS

Founded by husband and wife team Mehrdad and Setareh Shojaie, Nour London will soon be celebrating 30 years in business. The label started out as a small shop in London’s Camden Lock selling Setareh’s handmade jewellery and accessories. By 1995 it was supplying other small retailers in and around London, so the duo decided to concentrate on wholesale and manufacturing. “Working predominately with Italian factories, we were able to focus more on design than production,” they explain. “This enabled us to create two comprehensive seasonal collections per year to fulfil the demand the brand was creating.” Offering bold designs and high quality collections, Nour London received a positive reaction from retail buyers since its initial launch. Today the label specialises in distinctive bold statement jewellery, with pieces still designed in-house by Setareh at its headquarters in North London. While it is overcoming challenges like any brand in the current climate, the team remains confident that it will continue to thrive: “The current marketplace is difficult, however we believe we have a strong brand and a strong loyal customer base,” says Mehrdad. “With Setareh at the helm, we are confident that we will be at the forefront of any changes and we are sticking to our principles – especially during these difficult times.”

CONTACT: Tel: 0208 905 2070 Nourlondon.com

Restore the Rhythm

Your business may be back up and running but understandably it’s far from being back to normal. Thankfully even small changes could make a big difference to the atmosphere and could go a long way towards ensuring your customer’s visit remains safe and enjoyable.

Introducing music could help get your business back to its best, enhance the atmosphere, lift the mood and create a more positive environment. Music amplifies everything it touches, it brings everything to life.

If you are going to introduce music, or if you are already using music in your business, you’ll usually need a music licence.

TheMusicLicence covers virtually all commercially released music, including the millions of most popular and well-loved songs and recordings, not just from the UK but also from around the world.

So while you are making all of the arrangements to get your business back to its best, now is the perfect time to ensure that you are appropriately licensed, and set up TheMusicLicence for your business. pplprs.co.uk/getyourlicence

0800 0868 805

A fashionable decade

As CApri Clothing enters its tenth yeAr in business, we speAk to Cofounders hAri And pujA krishnAdAsAn to unCover the story behind the brAnd

Launched in April 2010, Capri Clothing joins Boutique magazine this year in celebrating its tenth birthday. The British label is the brainchild of husband and wife team Hari and Puja Krishnadasan (pictured right), who decided to make the most of a change in circumstances and go into business together: “I had just been made redundant from my job as an investment banker following the credit crunch while Puja was working for a family business but couldn’t really see a future there,” says Hari. “So we decided to use our collective expertise to start a new womenswear brand.”

During that time leggings were becoming popular, so Puja spotted a gap in the market for a brand that specialised in flattering tunics: “I wanted to design a collection that I

wanted to wear but couldn’t find on the high street,” she says.

Named after the place they went on their first holiday together, the ethos of Capri is fundamentally about good quality, beautiful clothes in wearable shapes and sophisticated colour palettes. “It was our dream to create a collection influenced by our love of Europe, the arts and our favourite cities in Italy and France - all at affordable prices,” says Hari.

Capri’s first collection debuted in AW10 offering a capsule of winter tunics and dresses, cosy cotton knits and boiled wool jackets. The duo presented the range to buyers at Pure London and Moda in summer 2020, which was met with a positive response: “We had a really good reaction on our winter 2010 collection,” says Puja. “People liked the

sophisticated look and simple prints.”

Capri appeals to women aged 35plus who are looking for fashionable but practical clothing. “It’s for women who are Puja’s age who have perhaps had children so need clothing that is easy to wear, washes well and requires little to no ironing,” says Hari. “She still wants to wear fashionable clothes but in a relaxed and casual style.”

Rising to the challenge

While the brand has seen solid growth since it began, it hasn’t been an easy ride – particularly as it launched during a turbulent period when many brands were going under. “We chose to go against the masses and start a fashion business from scratch with bank loans and re-mortgaging our home,” says Puja. “We clearly like a challenge and, not being from the

fashion world, Hari saw opportunities when others had not. Then the Brexit vote came creating volatility in the currency markets, which proved to be a challenge. Now Covid-19 has changed our way of life forever, literally overnight.”

In the first lockdown the duo say they were able to adapt and pivot the business immediately - minimising the fallout: “What happened in March was totally unexpected and no planning was in place by the government - let alone small business owners,” says Hari. “But we were able to embrace these unexpected changes and pivot our businesses overnight. We have been working with retailers to build their online and social media presence to generate a new stream of income. Sadly there have been casualties and retailers who continue to suffer due to owners shielding and being unable to adapt their businesses.”

Hari says working alongside customers is aiding its continued success: “We’ve not only listened to customers’ comments and feedback, but have also taken these on board to create the next collection,” he says. “It is our retailers who buy and sell our product to the customers, so their comments are very important to us to move the brand forward.”

So, what have stockists been requesting since the start of the pandemic? “They’ve asked for more colour in the collection and multicoloured larger scale prints,” says Puja. “We are still doing our signature tunics, but in more quirky, relaxed fit. We’re also offering more dresses and tops now, which are in demand and repeating well.”

Being prepared

Although news of the second national lockdown is a blow for the fashion sector, the Krishnadasans have been preparing for the worst-case scenario since March: “When the first lockdown was announced, we anticipated the next 18 months and the severity of Covid to ensure we could continue our business even if the worst case happened. We have protocols in place

to ensure we can continue to supply product until 2022.”

While Hari and Puja wanted to re-visit the island of Capri to celebrate their 10-year milestone, the pandemic means they are putting their plans on hold. However, they remain undeterred in their commitment to the brand and their stockists: “It is in our nature to keep moving forward and growing. We cannot stand still, so as a brand we’ve kept pushing and designing collections while being mindful of the climate but also realistic about supply chain management during these changing times.”

For the future, Hari and Puja hope to expand the brand in overseas markets: “It’s always been our plan to grow overseas once our children were both at school so we can focus on this expansion,” says Hari. “These plans haven’t changed and are being tweaked and adapted for the new markets we

are looking at. As shown in history many times, it’s all about timing. The increase in sales and volume will benefit all our customers as a whole with increased economies of scale.”

For anyone just starting out in business, the duo’s advice is to stay focused. They say: “We started out on our own working 16-18 hour days seven days a week. There will be times of blood, sweat and tears and times when you want to give up. But we all have that human conviction and drive to keep pushing as we all have the reasons why we started our businesses and that is our driving force every day.”

They conclude: “Look for opportunities and don’t follow the status quo. There are no rules, so be disruptive and not fearful. Embrace every roadblock and change along the way.”

CONTACT: Tel: 0203 819 0819

Capriclothingonline.com

Comfort driven

Blackspade’s underwear offers the perfect fit and superior comfort to suit every occasion and lifestyle

Inspired by the very first versions of underwear, Turkish brand Blackspade creates its garments to fit perfectly next to the skin. Its Essential Ultimate Maxi and Midi pants are designed with everyday wear in mind, offering comfort whatever the wearer’s lifestyle. Each is made from four-way stretch cotton and elastane fabric, which is completely seam-free on both sides while retaining its threedimensional shape. Heat transfer labels have been used to stop any possible irritation to the skin, while a high-quality finish with soft edges doesn’t leave pressure marks. The garments are sold as a three-pack option and are available in nude, black and white colourways in sizes S (10) - 5XL (24). Boasting exceptional comfort and perfect fit, they are an essential addition to any underwear drawer and boutique lingerie edit. Available for immediate next day delivery to retailers in mainland UK; free delivery on orders over £75 in mainland UK and £150 for Northern Ireland and Eire, or there is a £6 charge for smaller orders.

CONTACT: Tel: 01423 885 374 E:

Down to Business

A helping hAnd for fAshion indies

Technological era

The past 10 years have seen retail evolve – and many of the developments have been shaped by new technology. For this reason, we reflect on the biggest retail tech trends of the past decade while offering some expert predictions for the future…

Collection points

Boost sales with Citrus-lime’s market leading CliCk-and-ColleCt solution

Atop priority for the majority of people, today’s shoppers are looking for the quickest and easiest way to buy. Some are willing to pay more for a speedy delivery service, but the free option to click-and-collect is a popular one.

Providing the option to click-andcollect increases online sales. It’s also an extra string to your bow as a retailer and another valued option for your customers. Click-and-collect orders are also more valuable because there isn’t the cost of delivery eating into margins. If you’re one of many retailers who doesn’t pass the full cost of delivery onto customers or offer a free

delivery service, saving that delivery cost has a direct impact on the profitability of each transaction.

Baked into Citrus-Lime Ecommerce, the company’s market-leading click-andcollect solution has one key element that distinguishes it from the rest. The seamless integration between Citrus-Lime Cloud POS and Ecommerce makes it possible to show real-time accurate stock positions and location on your website. This is really important to customers, because they can see what’s available to buy right now. It

has a direct impact on store footfall as people are confident their trip to your shop will be worthwhile. It builds trust in your business and increases sales. Retailers see a 14 per cent increase in turnover on average when they implement Citrus-Lime Click and Collect.

Ready, steady, discount?

Global e-commerce platform Kooomo advises retailers to use last year’s cyber weeKeNd as iNspiratioN for tHis year’s promotioNs

Characterised by bargain hunters, busy stores and hefty queues, Black Friday weekend is undoubtedly one of the most significant shopping events of the year. However, shopping habits once viewed as the social norm are now taboo in the Covid era, meaning it’s almost impossible to predict how this year’s Cyber Weekend will transpire.

Ciaran Bollard, CEO at Kooomo, explains: “As the second wave of Covid-19 sweeps through the nation and we go into a second national lockdown, it is anyone’s guess to how this year’s Black Friday will pan out. One thing we are certain of, however, is that the power is most definitely in the hands of the consumer, who is now extremely well-versed in online services. Retailers must therefore reflect on last year’s Black Friday to better understand consumer demand and learn from past mistakes if they stand any hope of remaining competitive amid this year’s Cyber Weekend.”

1. Consumers opt for retailers who offer an omnichannel experience

“First and foremost, one of the most important findings from last year’s Cyber Weekend is that omni-channel shopping grew by 43 per cent. While many retailers might not think this is significant this year now nonessential bricks-and-mortar is closed, consumers still desire synchronisation and access to products across a variety of sales channels, from online to

in-store via click-andcollect. In short, the omni-channel experience is still important this Black Friday - it will just look different to previous years.”

2. M-commerce is increasingly popular

“Leading on from the omni-channel experience, M-commerce also witnessed an immense surge in popularity throughout last year’s Cyber Weekend. This vast increase in demand is exemplified by a survey from Internet Retailing, which found that M-commerce made up 71 per cent of overall sales on Black Friday last year. Ultimately, we expect 2020 will witness the largest use of M-commerce yet, meaning retailers must ensure their e-commerce experience is able to respond to demand with mobile-first design and checkout.”

3. Consumers desire a seamless online experience

“Another significant takeaway from Black Friday 2019 is that consumers lack patience when it comes to buying products online. In fact, research by Google found that poor-loading time caused 53 per cent of shoppers to abandon their carts. From hyperpersonalised offers landing in their inbox to a fast and efficient checkout

process online, improving the flow of the customer journey will greatly improve your competitive stance-point this Cyber Weekend.”

4. It’s not all about discounts “Contrary to what you would expect from an event centred around saving money, Black Friday is not all about discounts. Throughout Cyber Weekend 2019 we witnessed a distinct shift towards offering alternative discounts such as free shipping and increased participation in events such as Green Friday and Giving Friday. Shoppers are a lot savvier and conscious than ever before, particularly in the current climate, meaning retailers must be considered about the discounts on offer.”

asHKaN forouZaNi oN uNsplasH

Technology stars

empower your boutique’s business operations with saledock and star

Areliable POS system is a vital and integral part of any retail business. And an easy-to-use system that facilitates payments and provides powerful features can enhance sales and boost efficiency, too. Saledock offers a fast all-in-one solution to manage and process sales with ease while delivering intuitive tools to help grow businesses and streamline operations. With intelligent, compact and stylish hardware, the POS system not only looks good, but acts as a reliable POS hub providing a futureproof solution to transform and empower a business.

Saledock’s range of powerful and intuitive tools is extensive. The system can load thousands of products in seconds; simply tap, search or scan products and add quick sales to an order. Customers can be added alongside notes, item discounts and order discounts. And, with access to sales history, orders are tracked and refunds are easily managed. Offering integrated payment options, customers benefit from a fast and seamless checkout experience. Multiple payments can be taken on a single order as well as deposits and partial payments. Customised receipts can be printed or emailed.

Given the impact of Covid-19, businesses have to look at ways to reach more customers. With Saledock, indies can benefit from responsive e-commerce that is optimised for mobile. What’s more, click-and-collect orders and refunds are processed straight from the POS system.

With Saledock’s back office,

inventory and online orders are managed in one place. Meanwhile, powerful real-time analytics enable smarter business decisions to enhance sales, increase profits and allow retailers to plan ahead. Its cloud-based system provides assurance that all data is safe, secure and accessible 24/7. Stock changes instantly sync after each sale to the back office, online store and all POS devices. And if offline, all data will automatically sync when a connection is re-established.

“We are really pleased with Saledock POS and feel it’s going to revolutionise our business and assist with our growth plans,” says Stephanie Norris at Joshua Adams Menswear in West Yorkshire. “It’s so easy to process sales and manage inventory - everything is linked together and in sync. The analytics are invaluable; I can track store performance and see which products our customers love the most. Plus, with our new online store coming soon, I’ll be able to process orders in the back office too!”

Saledock POS can be combined with Star’s hardware products, such as the mPOP combined Bluetooth

printer and cash drawer. Available in black or white, its compact design will enhances any counter. Alternatively, for improved space-saving and security, mPOP with front feed receipting can be placed under the counter. Bluetooth connectivity means there is only one mains cable for full operation. Plus, with four USB ports to connect USB peripherals including customer display and barcode scanner, mPOP can effectively act as a hub in addition to providing connectivity for tablets. As a result, the multiple functions and connectivity associated with mPOP make processing customer transactions smooth and effortless.

“Working in partnership with Star, we are able to provide retailers with a powerful cloud based POS solution offering outstanding functionality and versatility,” says Saledock co-founder Layla Gladwin. “By combining our simple yet intuitive POS with Star’s stylish and reliable hardware, retailers can truly take their business forward. We are a UK family run business dedicated to your success.”

CONTACT: Saledock.com

Star-EMEA.com

10 reasons to love Tradegala

To coincide wiTh our 10-year anniversary, we delve inTo our favouriTe benefiTs of shopping

wiTh The online b2b markeTplace

1. Huge product choice

Finding suitable brands that offer in-season collections is not always easy. But if you’re looking for short order products to top up your stock quickly, chances are that you’ll find something on TradeGala. The online B2B marketplace offers a colossal choice of products spanning across a range of categories. Buyers can find everything they need in one place –from loungewear and pyjamas to face masks to party heels. Choose from nightwear by Rossa Intimo, on-trend dresses by Zibi London, Liquorish and Hoxton Gal, party dresses and jewellery from Haus of Deck and affordable sustainable young fashion designs by Nesavaali. There’s also casual yet elegant womenswear from Figi and Lenitif, sparkly heels by Glitz Shoes, fashion trainers from JR Artisan Fashion and intelligent underwear designs by Magic Bodyfashion.

2. Convenience

Finding what you need on TradeGala is extremely quick and convenient. Once registered with an account, professional buyers can place orders from the safety of their screens and arrange for the goods to be delivered in-store.

3. Place orders 24/7

Online buying gives buyers the freedom to browse new products and place orders whenever and wherever it’s convenient. So, even if you’re working from home at midnight, TradeGala’s site is open and ready to receive your new product selections.

4. Get in-season stock, fast TradeGala provides buyers with instant access to international sellers. So when you place an order, it’s processed directly from each label’s own warehouse. The website shows live stock levels – meaning you can be sure you’re ordering products that are ready and available. While shipping prices, times vary from seller to seller, many offer next day delivery and you can always rest assured that your stock will reach you in the fastest time possible. What’s more, you’ll be kept in the loop throughout the entire process and will never be left wondering when your stock might arrive.

5. Select seasonal edits with ease

With a simple order process, retailers can make product selections with just a few clicks. Buyers can refine their search using the site’s in-built

filters to find particular colourways, styles or prices – making it easy to curate unique collections from a range of brands. Each product also has its own detailed page with professional photographs and in-depth information, which makes it easy to select the right pieces for your store.

6. Have tighter control on budgets

Buying in-season gives boutiques greater control on cash flow. And while forward ordering is necessary for many brands, retailers often find that buying more products throughout the year for immediate delivery allows

them to control the finances of the business more efficiently.

7. React to new trends

Consumer demands can change overnight – and TradeGala allows buyers to react quickly to new trends. So, if you haven’t bought any partywear this season and Covid restrictions begin to ease just before Christmas, the site offers a range of options that can be delivered quickly to your boutique or warehouse.

8. Try products and brands with minimal risk

TradeGala also offers centralised

customer service and payment protection so buyers can feel confident when ordering. Many of its sellers offer low minimum order stipulations and sell single garments, so boutiques can make a small trial order to test the brand’s viability with their customer base with very little risk.

9. Did we mention it’s convenient?

Forget travelling to trade shows and showrooms: TradeGala is probably the most convenient way to buy for your boutique. Whatever happens for the rest of the year, its site is easily accessible and offers a guaranteed way

to connect with international suppliers and brands.

10. Get rewarded

Buyers using TradeGala can collect points as they go, which can then be redeemed against future orders. The more money you spend on the site, the more points your business is awarded. Plus, points can be collected for a variety of reasons including leaving a review, posting with its Instagram hashtag and signing up to its mailing list. Buyers can redeem points at any time to make part payments towards orders or create vouchers to spend on the site.

amy shamblen on unsplash

What do you think the future holds for retail?

I anticipate that retail will change, but not to the extent of being exclusively online. People are spending more time at home and local retailers offer an escape. I think that we will see a more ‘blended experience’ emerging. Retailers are communicating directly with their customers, allowing for a more personalised shopping experience. Appointments and oneto-one sessions are offering customers some retail therapy, while helping them remain safe and try before they buy. Click-and-collect, real-time stock availability notices and customer knowledge will ensure indies can stay ahead in this precarious marketplace.

How has retail changed in the past year and how is new tech helping indies?

When the pandemic hit, fashion retailers were seemingly huge victims. However, what we actually saw was just a change in buying behaviour. Online sales increased and smaller retail boutiques, when allowed to re-open, became more popular. The buying behaviour became a more ‘blended experience’ incorporating in-store and online. The technology needed to support this change already exists. Data gathering and customer insight has become key to boutique retailers, enabling them to market the right products to the right customers at the right time. They are now engaging with their customers to achieve loyalty, cross selling and up selling across multi channel platforms.

Meanwhile, facilities such as click-andcollect, direct marketing, and reward schemes have enabled many indies to engage with shoppers and offer a more personalised service.

How can Retailable help fashion indies?

At present, Retailable is focussing on its new and existing independent retail clients’ sales channels to ensure that each is maximising their exposure. Following on from this we anticipate growth in the independent retail sector and the Retailable system is perfect for expansion. It is modular in its design and clients can pick and choose the tools they require. At entry level, Retailable gives clients a hybrid EPoS solution at a monthly contractfree price. As the clients grow, we can offer support with bolt-on tools for customer relationship management, logistics handling, stock optimisation and direct marketing.

How can it help retailers in the second lockdown?

With a second national lockdown now taking place, every retailer has been focusing on making sure they can still continue to sell when forced to close. A Hybrid (cross platform) POS system will ensure that a traditional bricks-and-mortar service can be replicated across all channels. The retailer’s brand needs to be identifiable and located by shoppers quickly and easily. We partner with an online marketing agency to maximise each client’s exposure. The customer service expectation has to be fulfilled and the

stock availability has to be live. Our system enables all of these aspects to be completely managed, ensuring that whether a customer buys in-store or online, our retailers can offer the same service.

What makes your software and services stand out?

It is our presence within the independent retail sector that makes us stand out. We work closely with our clients to ensure a quick hassle free switch to our system. The team works hard to become part of our client’s workforce, always available and on hand to assist and advise. We pride ourselves in being part of the UK’s independent retail community, not just another software house. Our experience within the sector means that we are often called upon for advice and retail knowledge too.

How can indies ensure they’re ahead of the game?

Effective stock management tools and logistics integration are also high on the retailer’s wish list. We are seeing the unique selling points of our hybrid solution becoming essential tools that ensure whichever platform customers buy from - in store, from a website, marketplace or on social media - the stock location is identified, transferred and dispatched in real time. Order fulfillment is an independent retailer’s top priority together with engaging with their customers to achieve loyalty so they can stay ahead of the game.

CONTACT: Tel: 01243 533 737 Retail-able.co.uk

“The technology needed to support the recent change in consumer behaviour already exists”

Steve Waller iS a former retail oWner and co-founder of neW hybrid retail SyStem retailable

Shop Talk

Winter strategies

As retailers grapple with the fallout of the second lockdown announcement, many fashion indies have been quietly planning for the worst. We speak to three leading boutique owners to discover their strategies for surviving Winter 2020…

Are you prepared for another lockdown?

It’s the news that none of us wanted to hear: Covid cases are rising once again and the nation is entering a second lockdown. This time, however, fashion retailers

are prepared. With the hindsight of the catastrophic events that unfolded earlier this year, many of the industry’s leading independents have spent the past few months preparing for this

exact scenario. Here three boutique owners reveal some of the changes they’ve made to their businesses this year while outlining their strategies for Winter 2020…

“The biggest change we’ve implemented since the start of the pandemic is the launch of our e-commerce site. We’re also much more active on social media and we are using video on Instagram in particular as a promotional tool. We usually host a new season launch party, but this year we filmed a virtual fashion show video featuring models wearing our new pieces. People are really enjoying the new content and it’s

working very well.

“There’s been a move towards virtual appointments for some shoppers –particularly those that live further afield or who are shielding. We also offer a trunk service where we send out a selection of pieces and customers choose items they want to keep.

“Our promotional strategy for the winter will be a continuation of our new season campaign on social media. We’re also producing our in-store magazine The Edit and posting copies

out to everyone on our database. Lastly, we send out e-shots twice each week detailing what’s new and showcasing different designers.

“Obviously we don’t know what lies ahead for winter. Now the government has announced a second national lockdown and we are being forced to close, we will continue with all of our virtual campaigns, driving our website and offering a service that will reach people while they can’t visit our bricksand-mortar stores.”

“We’re much more active on social media”

Anne Wright, Young Ideas, Derbyshire

usiness was really strong when we were able to re-open our stores in August. I think customers were glad to get out shopping! We finished flat on last year and managed to increase our margin by 6 per cent. September and October, however, have been much tougher. We have definitely seen an increase in online sales - we’re 130 per cent up on last year. However, e-commerce is only a small part of our business – it makes up just 13 per cent overall - so we need to continue to work hard on it.

“Since the beginning of the pandemic we have been pushing web

sales, driving clicks through social media and sending out email videos. We’ve also worked very hard to control our stock so we don’t need to discount.

“For the coming months our strategy will be to continue focusing on driving our social media following and posting daily. We are also offering an online Christmas gift wrap service for £3 with free postage. We are also creating a new website for our best selling perfume, Fleur Noir.

“While I feel that the support we’ve had from the local community has been great, we are unfortunately now trading down on last year. I think the second lockdown will be hugely

detrimental to sales, especially at this time of the year. I sadly think Amazon will be the only winner.

“I think all businesses are at risk of closure now a further lockdown has been announced. We have survived so far due to government grants and the support of our landlords in temporary rent reductions, but I cannot see these being forthcoming again.

“Online retail is very difficult if you are trading with non-branded products. We continue to look for every opportunity to drive sales and profit, but it is very hard to plan without knowing what will happen over the next few months.”

we are entering worrying times now the all-important Q4 is getting compromised. This of course is the vital lifeline that will save retailers who have suffered financial challenges this year.

“Our stores were 20 per cent down last month, but our two websites are collectively 18 per cent up. This means we are only slightly down on last year overall, but with less stock and costs.

“Since the start of the pandemic we have contracted our occasionwear areas massively and expanded men’s fashion and kidswear. The orientation of the business is now much more

“Wtowards e-commerce. We have launched a new platform and recruited extra people for our web team. We are spending a lot of time monitoring all of the online sales channels using Google Analytics, plus Sem Rush and other software tools - this has become an obsession of mine. We have increased our investment in all digital marketing including social, but have experienced a few problems with agencies promising ROI and growth and then not delivering.

“We have just renewed our comarketing with Middlesbrough Football Club, which allows us to market to the fans and run advertising on their website, plus pitch facing

perimeter ads and the big screen. Of course, this is only useful when the matches are televised. We have been offering email receipts at our stores, which include data capture and direct marketing. Most of our other marketing is digital so that we can monitor the Return on Investment (ROI).

“I think the second lockdown will be very detrimental. With a lockdown in crap weather, an official recession and increasing unemployment figures, consumer activity will be dampened.

“While we now have our websites and digital marketing where we need it and have cut costs significantly, this lockdown will still be a challenge.”

“The second lockdown will be hugely detrimental to salesespecially at this time of year”

“The orientation of the business is now much more towards e-commerce”

Penny Rawson, The Edit, Cheshire

Steve Cochrane MBE, Psyche, North Yorkshire

CÉLINE GUILHERMET, HEAD OF DESIGN AT JEWELLERY BRAND LES GEORGETTES, TALKS INSPIRATIONS AND INFLUENCES

What is your career background?

A er studying both industrial and fashion design, I was able to approach creating in two di erent ways. I gained experience in watchmaking while working for Opex in France as a designer and then through creating jewellery for licensed brands. While doing this I also worked freelance for various brands and agencies such as Lacoste and Kréo agency. Finally, I set up a consulting agency in the watch and jewellery industry. It is a er this that I chose to join Altesse. It was my passion for this profession, the factory based in France and the company’s history that made me believe there was a beautiful story to be written.

How did the idea for Les Georgettes come about?

e idea for Les Georgettes came from a regional project in Ardèche, located in the south of France. I was given complete freedom for this project and decided to focus on combining jewellery and leather. I love leather and I wanted to create a concept where the material was as important as the jewellery. e concept was then inspired by animal skin, cutting this pattern into the metal casings. It is for this reason that I chose to work on the cu s, because their size allows me to really create the patterns I wanted to. e leather is then added to the jewellery, allowing you to bring colour to the jewellery and personalise it.

When did you launch the brand?

e brand rst launched with a capsule range in November 2015 featuring cu s and leather inserts, which was then transformed into a full jewellery collection.

How would you describe the brand?

If I had to describe the brand using three words they would be: patterns, colours and customisation. We create fashionable and customisable jewellery for people that like to play with pattern and colour.

Please describe your AW20 including key themes and designs?

Wanting to continue the journey from the SS20 jungle theme, there were several key events that inspired the theme of Mystical Egypt. One of the key inspirations was the last Karl Lagerfeld fashion show for Chanel, and it was this combined with the Métier d’Art 2018- 2019 fashion show, and then the Tutankhamon exhibition at La Villette, that birthed the theme of Mystical Egypt. e Ancient Egyptian Art lies in its ability to simplify reality and stylise it, just like those of us who create patterns and cut them out of metal. e jewellery and ornament art of the pharaohs still inspires today. Of course, we also like to be inspired by the animal and vegetal world and ancient Egypt is full of references to animals and plants.

Which collection are you working on currently?

A er our Egypt inspirations for winter 2020 we were inspired by a universe much closer to us – France!

What plans do you have for growing the brand in the future?

For the next year we plan to continue to develop our patterned leather collection, go further in our themes and create even more links between our collections, our inspirations and our communication.

“I love leather and I wanted to create a concept where the material was as important as the jewellery”

SUPPLIER DIRECTORY

Accessories

Accessories by Park Lane

Unit I6B, Hornbeam Park Oval, Harrogate, HG2 8RB

T: 01423 868362

E: sales@parklaneonline.com

W: www.parklaneonline.com

Facebook: AccessoriesByPL

Brit-Stitch Ltd.

Traditionally Tomorrow

Beautiful leather bags and accessories

lovingly made in Britain

Contact: Bek Brooks

T: 01873 852 742

E: info@brit-stitch.com,

E: orders@brit-stitch.com

W: www.brit-stitch.com

Instagram: @britstitchuk

Celtic & Co.

Inspired by nature, crafted for life

Contact: Clare Whitworth

T: 01637 852541

E: trade@celticandco.com

Covert Clip Wallets

12 Rosedew Road London W6 9ET

T: +44 7900 910 493

E: sales@covertclip.com

W: www.covertclip.com

Euroleathers

Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA

T: 01604 881 097

E: sales@euroleathers.com

W: www.euroleathers.com

Koruma Limited

Chessington Business Centre, Cox

Lane, Chessington, Surrey, KT9 1SD

T: (0044) 020 37 45 56 86

E: info@koruma.co.uk

W: www.koruma.co.uk

Lesser & Pavey Ltd

Suppliers of Quality and Original

Products - V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery.

T: 01233 279225

E: sales@leonardo.co.uk

W: www.leonardo.co.uk

Richard Sexton & Co

Old Road, Clapham, North Yorkshire, LA2 8JH

T: 01524 251747

E: edward@glencroftcountrywear. co.uk

S’ip by S’well

Brands: S’ip by S’well + S’nack by S’well

Contact: Anna Green, T: 0203 540 7799

E: agreen@swellbottle.co.uk

W: www.sipbyswell.com

Tempest Designs

Fashion Jewellery, Handbags & Accessories

Contact: Michael Webster

T: 01656 842102

E: enquiries@tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

Business

Esperus Systems Ltd

Providers of technology fashion business solutions since 1986. We provide the complete integrated Multi-Channel system, Retail, ePoS, eCommerce, Wholesale and Production.

Contact: Greg Gregoriou

T: 020 8920 9888

E: Greg@esperus.com

W: www.esperus.com

Futura Retail Solutions Ltd

Specialists in Omni-channel retail solutions. Providing EPOS and inventory control software to leading fashion and lifestyle retailers worldwide.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER

T: 01189 841925

E: sales@futurauk.com

W: www.futura4retail.co.uk

Mode Retail Ltd (fashione)

Multichannel, Epos & Stock control systems for fashion and footwear boutiques.

Unit 6, Clarence Street, Chorley, Lancashire, PR7 2AT

T: 01257 220205

E: sales@fashione.co.uk

W: www.fashione.co.uk

Paraspar

Online Fashion Retail specialists –Building successful ecommerce sites since 1997

T: 0208 078 8700

E: info@paraspar.co.uk

W: www.paraspar.co.uk

Top To Toe

Senator house, 2 Graham Road, London, NW4 3HJ

Software Systems

T: 020 3376 5888

E: info@toptotoe.com

Visualsoft Ltd

Contact: brand@visualsoft.co.uk

T: 01642 633 604

W: www.visualsoft.co.uk

Footwear

Caprice Shoes

T: 07734 247 669

E: Capriceshoes@gmail.com

W: www.capriceshoes.co.uk

Facebook: /capriceshoes

Laceys Footwear

T: 0207 7390 398

E: michael@laceysfootwear.com

W: www.laceysfootwear.co.uk

La Paire

La paire is a boutique shoe brand specialising in handmade Spanish leather sandals. The focus is quality, comfort and design create wearable and timeless styles.

141 Priory Road, London N8 8NA

Contact: Amy

T: 07976 633 723

E: info@lapaire.co.uk

W: www.lapaire.co.uk

Shop Fitting

Dragon Display Sytems Ltd

Unit 20, Queensway Link, Stafford Park 17, Telford, TF3 3DN

T: 01952 290055

E: sales@dragondisplay.co.uk

Shop and Display Equipment Association

24 Croydon Road, Caterham, Surrey

CR3 6YR

T: 01883 348911

E: enquiries@sdea.co.uk

W: www.shopdisplay.org

Stock Clearance

LSS Services

T: 0208 952 5208

E: stock@lssserevices.co.uk

Womenswear

ABSOLUTE

The Point, Showroom 3, 173-175

Cheetham Hill Road, Manchester, M8 8LG

T: 0161 228 6966

E: viv@absolutefirst.co.uk

Atelier Gardeur GmbH

Gardeur

T:+44 77 1432 9644

W: www.gardeur.de

Capri Clothing

T: 0203 819 0819

E: sales@capriclothing.co.uk

W: www.capriclothing.co.uk

City Goddess/Goddiva/Goddiva plus

T: 0044 208 597 2744

E: sales@citygoddess.co.uk

W: www.citygoddess.co.uk

Diane Sykes

Brands: Laurel, Marc Aurel and Fee G

Showroom: Asia House, 63 New Cavendish St, London, W1G 7LP

T: 07906 070081

E: diane@dianesykesfashion.com

W: www.dianesykesfashion.com

Duffy

Contact; Ray Barron 10 Stucley Place, Camden Town, London, NW1 8NS

T: 020 7267 2247

E: rayb@duffyny.com

W: www.duffyny.com

Extravagance

Brands: Sarah Pacini, NY77design

Contact: Nazma Chaudhry

T: 0207 636 1280

M: 07881 622 888

E: nazmachaudhry@gmail.com

W: www.sarahpacini.com

W: www.ny77design.com

Leap N Link Ltd

Brands: Pause Cafe, Olivier Philips, Fuego Woman

Contact: Pierre & Bhavna

T: 0161 713 1803

E: info@leapnlink.co.uk

W: www.leapnlink.co.uk

LevelOne Showroom

One of the UK’s leading fashion agency, Level/One Showroom is a multi-branded distributor representing the most exciting premium European and American brands.

Brands: Desigual, Kaffe, MSCH, Coster, Grace & Mila, Compania Fantastica, Smashed Lemon, Up!Pants, Lysse, Go Silk, Lisa Todd, South Parade, Black Orchid, Arctic Army, Pajar Outerwaer & Footwear, Nero Giardini, Kendall & Kylie Footwear

Contact: David Smith

T: 020 7288 8704

E: david@leveloneshowroom.com

W: www.leveloneshowroom.com

Lily & Me

Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH

T: 01566 779477 / 01566 772121

E: enquiries@lilyandmeclothing.com info@lilyandmeclothing.com

W: www.lilyandmeclothing.com

Lisette L Montreal

Perfect Fit and Always in Style - your Lisette L Montreal

UK Agent: Liz d’Esterre Fashion Agency

T: 07956216801

E: lizdesterre@yahoo.co.uk

W: www.lizdesterrefashionagency.com

Ireland Agent: LFM Agencies

T: 00353 87121 4857

E: sales@lfmagencies.com

SUPPLIER DIRECTORY

Lyn Burns Fashions

44 Hallam St, London, W1 W6JJ

Brands: Simclan, Vetono, Backstage, One Life, Nor Admin Office: 01737 851141

M: 07711847275

E: lynburnsfashions@yahoo.co.uk

MDA International Fashion MDA are a multi-branded womenswear fashion and distributor working with the very best independent boutiques across the UK & Ireland.

Brands: Mama b, THING, Mes Soeurs et Moi, La Bottega di Brunella, Gershon Bram, Kedziorek

T: 0207 971 1084

Martin, Phil & Hannah

E: office@mdainternational.co.uk

W: www.mdainternational.co.uk

Michael Dawson Fashion Agency Brands: BIGGI M, KJ Brand, Laurie, Mona Lisa

T: 0161 236 1976

E: michael.dawsonfa@ntlworld.com

W: www.mdfa.co.uk

Nomads

9 Western Road, Launceston, Cornwall, PL15 7AR

Contact: Shallon and Jo

T: 01566 777 338

E: info@nomadsclothing.co.uk

W: www.nomadsclothing.com

Partners In Fashion (2019) Limited Brands: Erfo, Just White, Lecomte, Lucia, Rabe, Relaxed By Toni, Toni

35 Percy Street London W1T 2DQ

Contact: Cathy Vandeputte

T: 020 7636 4207

E: cathy.vandeputte@ partnersinfashion.co.uk

W: www.partnersinfashion.com

Richard Sexton & Co

Old Road, Clapham, North Yorkshire, LA2 8JH

T: 01524 251747

E: edward@glencroftcountrywear. co.uk

Sarah Tempest/Tempest Designs

Italian Clothing Supplier

Contact: Michael Webster

T; 01656 842102

E: enquiries@tempestdesigns.co.uk

W: www.tempestdesigns.co.uk

STEAM LIFE INTO FABRIC

Steam doesn’t just care for fashion as it smooths creases and restores shape, it actually helps to kill bacteria and remove odours fast – without damaging soft fibres or delicate materials. So be gentle on fabrics, tough on germs, and love what you wear for longer with a Propress Steamer.

Visit our new website www.propress.co.uk

We are all in this together