Strategic Advisors Online

“When who you are matters And what you do makes a difference, Then what you have to say needs to be heard.”

Who We Are Strategic Advisors, LLC, is a Professional Services Firm with more than 40 years of documented expertise in Public Affairs, Media Relations and Strategic Communications. Our clients include some of the most recognized brands in the world.

We partner with your existing team, as well as offer a network of expertise to provide you with end-to-end, seamless, full-service solutions.

Let us tell your story to the world.

What We Do We partner with the future by providing visionary strategic and tactical planning, corporate development, and resource development, and by orchestrating national and global public affairs initiatives.

With more than 40 years of experience in global corporate, agency, and consulting environments, we are masterful at translating passionate vision into clarity. We take your purpose, benchmarked by your core values, and articulate it into a strategic and tactical communications plan that propels into action and translates into success.

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Public & Media Relations Crisis Communications Organizational Effectiveness Expert Positioning Strategic Communications Reputation Management Marketing Communications Content Creation

Judy Lane is the Founder and Managing Partner of Strategic Advisors, LLC. Judy is a dynamic, bold, and visionary leader who is best known by her colleagues, clients, and peers as a “passionate force to be reckoned with.”

Her professional career has spanned business strategy, marketing, public/ corporate relations, government relations and advocacy. Her portfolio includes regional, national, and global initiatives on behalf of Fortune 500 companies, government agencies, not-for-profit associations and privately held businesses. She has created brands, developed market share, and established valuable relationships and profitable partnerships.

Lane has been recognized by the White House, Congress, federal and state agencies, and executives of Fortune 500 companies for her public affairs initiatives.

With more than 35 years’ experience in corporate, agency and consulting environments, Judy brings a wealth of expertise, visionary leadership, valuable relationships, strategy, and a solid portfolio of results to her client engagements.

Michelle Gillies brings two decades of Fortune 500 Corporate Public Affairs experience, most recently with Abbott Labs, a $31 billion global health care leader and Fortune’s “Most Admired” company with 113,000 employees in 160 countries.

At Abbott, Gillies orchestrated public affairs and executive communications functions across the company’s $7.7B diagnostics and $7.4B nutrition divisions.

She was also responsible for the successful execution of more than 30 large corporate events, including senior leadership forums and global meetings. In addition, Gillies spent 12 years as a civilian employee with the United States Air Force working alongside the “Hurricane Hunters.” Gillies singlehandedly formed a Single Mothers group on a military installation full of men. She altered the way single moms were perceived on a military base by bringing women of all colors together to show unparalleled strength, unity and diversity.

A “rock-star problem solver with a passion for getting the job done right the first time,” Michelle Gillies holds an M.B.Afrom the Lake Forest Graduate School of Management, and a BA in Business Management from Carthage College in Kenosha, Wisconsin.

She currently resides in Saraland, Alabama, a suburb community of Mobile.

Bruce Serbin is a media powerhouse, having received seven national awards and recognized by the Public Relations Society of America, Gold Coast Public Relations Council, League of American Communications Professionals, and the Associated Press.

Bruce started his career in the television newsroom of a top 15 media market working as a news assignment editor and television news producer. He knows how to write and pitch a compelling news story that gets past the newsroom gatekeeper because he was the newsroom gatekeeper, deciding which stories made it to air and which ones got cut.

As a result, Serbin’s clients have been featured in local and national media outlets including NBC’s Today, ABC’s Good Morning America, CBS This Morning, CNBC, Fox News, MSNBC, CNN, the Associated Press, the BBC, Reuters, The New York Times, USA Today, The Wall Street Journal, Forbes, TIME and many more.

Bruce Serbin is the Director of Media Relations for Strategic Advisors, LLC, booking clients on local and national television and radio shows, in daily local and national newspapers and magazines, and in online news outlets.

He was trained to save lives as a Navy helicopter rescue swimmer, jumping into some of the scariest and life-threatening situations imaginable. He also worked with special warfare operators and trained extensively for select missions. So, it’s no wonder that when it comes to high-pressure situations and exemplary leadership, Aaron Cottle knows how to get things done.

Aaron successfully transitioned to the civilian workforce and followed his passion for serving others through marketing. He specializes in content, sales copy, email and other communication, as well as building lead-generation pipelines that increase business.

True to his military training, what separates Aaron from other digital marketers is that he starts each project with a holistic operational foundation in place. This helps him see the big picture without letting smaller pieces go by unnoticed. In fact, the results of a recent Discovery Insights Assessment characterized him as a “doer” and “motivator” who enjoys leading and working with teams while keeping important details top-of-mind.

Aaron holds an MBA from the University of South Alabama. He has worked with a number of top-ranked and reputable marketing firms where he climbed the ranks and honed his skills. From a stint in Alaska to a cross-country move to Sweet Home Alabama where he currently resides, Aaron’s experience living in different cultures has enhanced his perspective on work and life which helps him better connect with and meet the needs of his clients.

Aaron is currently the Chief Marketing Officer with StrategicAdvisors, LLC., a professional services firm specializing in public affairs, media relations and strategic communications. He leads the firm’s marketing activities and helps his clients reach their core customers and enhance revenues.

Erick Alvarado is an artist, creative genius, and engineer who orchestrates, produces and deploys multi-channel communications campaigns and platforms.

Erick describes himself as a perfectionist, tinkerer and a do-it-yourself kind of person who loves to build things. For fun, he disassembles computers, robotics, and other machinery, just to put them back together again. It is this same architectural mindset he brings to the table when working with his clients that allows him to take even the most complex projects and break them down into smaller components, to then repackage and redesign them in a way that yields increased results.

Alvarado’s work has been at the forefront of several industries, including business communications and global manufacturing, but he is most known for his results in healthcare communications. He helped spearhead Mexico’s medical tourism industry by creating highly successful campaigns around medical tourism, serving the country’s expanding plastic surgery and bariatric surgical programs. As the Creative Director for Strategic Advisors, Erick has been a key contributor to U.S.-based clients in financial services, biotech, healthcare, professional services, manufacturing, and tourism.

Bob Garcia is a global business executive with extensive experience in change management, human resources, talent management, diversity equity & inclusion, organizational effectiveness, workforce planning, business transformation, organizational change management and organizational communications (internal and external).

Garcia’s broad portfolio of accomplishments includes manufacturing experience in North America, Europe, Asia-Pacific and Latin America. He is known for leading and implementing high-impact change initiatives, building relationships and trust with business leaders, business partners, peers, frontline workers, external providers, cross functional teams, and customers. His unique ability to translate corporate, business and HR strategy into successful, enterprise-wide programs and communicate with clarity, humanity and leadership is the foundation for his success.

Garcia earned his Master of Arts in Education from Stanford University, and his Bachelor of Science from UCLA. He holds a Leadership Certificate from the London School of Business and Finance (London, England), A Six Sigma Green Belt Certificate, a PMP Project Management Profession Certificate. Garcia also has a Master Facilitator Certification in Change Management from John Kotter Institute, and a Master Coach Certification from the Center for Creative Leadership.

Experience and a long track record for producing results are critical to organizations that work. Jerry Nabb, founder of Innovative Strategies, has been partnering with businesses on a national basis for more than three and a half decades. Jerry designs unique consulting and employee communications that enable them to produce exceptional results. Results that are measured in increased profits, expanded sales, and enhanced effectiveness.

Results that allow for an elevated sense of satisfaction. Results that are lasting.

Since 1983, Jerry has studied and applied the principles of maximum productivity and effectiveness to hundreds of businesses and individuals. Jerry’s focus has been on innovative thinking and the implementation of commitment based, action-oriented training programs. Programs developed by Jerry for businesses are individually designed to empower owners and managers with whom he works to impact their distinct needs and concerns with their companies.

Areas of expertise in executive and organizational coaching include strategic planning, communication, executive leadership, project management, goal setting, and coaching individuals and teams to succeed.

Press Room Doing good. Serving people. Solving problems. It’s the backbone of any successful organization, but it’s not enough in today’s complex business world. You need to build trust. You need credibility. You have to be deemed the expert. Nothing accomplishes this like the media.

Strategic Advisors, LLC. is the driving force behind some of the most powerful and successful media campaigns ever created. Our team of publicists are former journalists and have strong relationships at print, online, and broadcast media outlets all over the world. In fact, journalists often call us when they’re in need of an industry expert.

Strategic Advisors, LLC. specializes in: • Creating local and national media campaigns.

• Expert sourcing.

• Media training.

• Developing thought-provoking bylined columns and opinion pieces.

• Crisis communications.

• Story angle creation.

What You Can Count On Us For

Our client partners rely on us as an integral part of their strategic business communication integration. We bring clarity to their mission as they explore new options, cultivate new thinking, and create new approaches to complex business strategies..