Put You On Put You On

Fonts are fun. Print | Spring 2022 Fonts are fun.

The Challenge

For this project, I was required to choose one serif and one sans serif font and create a poster based off of those two fonts. We were also required to research our chosen fonts and design the two posters in Adobe Illustrator.

The Big Idea

I knew immediately upon assignment of this project that I would choose Helvetica, as I liked how common of a font it was yet how rarely recognized it was. I then chose Didot, as I was inspired by its use by Vogue Magazine. I planned on creating an NYC Subway-like sign for Helvetica, and a magazine cover for Didot.

The Road to Success

I made sure to familiarize myself with the typical designs of the New York City Subway as well as various Vogue Magazine covers. I chose the lowercase letter g as the subject of my Didot poster, as it resembles someone with a ponytail.

Issues on the Way

The primary issue that I faced with this project was figuring out how to layout all the required text on my posters. We were required to include a brief history section, the full alphabet, special characters, as well as facts about the fonts among other things. I was able to overcome this issue, however, to create two beautiful posters.

The End Result

I’m very happy with how these two posters turned out. They do a great job of representing Didot and Helvetica and my posters are even featured in The Gravity of Typography, written by Karyn Jimenez-Elliot.

The Tool Box

︳ Adobe Illustrator