Shopping Research Booklet

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RESEARCH REPORT Washington State University SHOPPING Zoe Kennedy I_D 426 Spring 2023
contents. Research Introduction
Year in Numbers In Comparison Wish for More Time & Resources
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introduction. Research

The history of shopping has always held the use of both consumer and selling of goods. It has existed in some kind of form dating back to 9000 BC when trading amongst villages was established. Retail stores were created as a place to sell, trade and consume for people of the public. These stores provided a means to find items which you need in order to survive your kind of lifestyle. Nowadays stores still hold the same position but have now have become a popular destination for those wanting to get out of the house no matter if they actually need something for themselves.

In this report it will deconstruct the use of time it takes to shop for in-person shopping. It will discuss where shoppers time is being spent and how it compares to other activites as well as what consumers wish they had more time for.

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Time has a wonderful way of showing us what really matters.

Year in numbers

When it comes to shopping, statistics have proven that the sex that does the most shopping is female. Women through the centuries have always seemed to have the role as the shopper in households, is this because men are too busy or less organized?

400+

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hours spent annually on shopping alone.

THE AMOUNT OF TRIPS TO THE STORE ANNUALLY. A WOMAN WILL TRAVEL TO THE STORE FOR JUST ABOUT ANYTHING AND ON AVERAGE IT’S FOR ITEMS THAT ARE NOT NEEDED BUT WANTED. SHOPPING FOR MOST WOMEN IS A HOBBY NOT CHORE.

17%

ACCOUNTS FOR OTHER TYPES OF SHOPPING SUCH AS VACATIONS, TRANSPORTATION, ETC.

ten percent

SHOES ARE A VITAL PART OF WOMEN’S EVERYDAY ATTIRE AND ACCOUNTS FOR ROUGHLY 40 HOURS/YR.

LIFETIME

TALLIED UP, EQUALS 81/2 YEARS SPENT SHOPPING OVER 63 YEARS

3,148 Days

WINDOW SHOPPING IS POPULAR AMONGST SHOPPERS WHO ENJOY LOOKING BUT DON’T INTEND TO BY AND AVERAGE 50 HOURS/YR.

8 percent four percent

READING IS A BIG PART OF WOMEN’S EVERYDAY LIFESTYLE AND CONSIST OF ROUGHLY 32 HOURS/YR.

12% twenty five percent

24%

TOILETRIES ARE A COMMON SHOPPING TREND AMONGST WOMEN AND CONSIST OF ROUGHLY 18 HOURS/YR.

THE MOST POPULAR SUBJECT OF SHOPPING IS FOR CLOTHING AND ACCOUNTS FOR ROUGHLY 100 HOURS/YR.

FOOD IS ONE OF THE MOST IMPORTANT ITEMS IN A WOMEN’S LIFESTYLE AND IS ALMOST A DAILY ACTIVITY WHICH AVERAGES 96 HOURS/ YR.

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300+

Alternative time spent

in comparison

In addition to in-person shopping there is clearly time being spent elsewhere. Are we able to sacrifice our shopping time and do something more purposeful? By taking a closer look at where that time is being spent we can then compare and comprehend how much of a toll shopping takes on our physical and mental lifestyles.

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There’s only one thing more precious than our time and that’s what we spend it on.
7 Activity Household Activities Face-to-Face with Kids Sports / Exercise Eating / Drinking Watching TV Socializing / Communicating Computer Games Religion Reading Art & Entertainment Relaxing / Thinking Min / Day Hrs / Month Hrs / Week Hrs / Yr 166 115 90 32 102 18 30 42 19 26 43 18.9 13.4 10.5 3.7 11.9 2.1 3.5 5 2.2 3 4.9 75.6 53.6 42 14.8 47.6 8.4 14 20 8.8 12 19.6 907.2 643.2 504 177.6 571.2 100.8 168 240 105.6 144 235.2

The wish for more...

time

The issue at hand when it comes to any form of shopping is that it takes time out of your day. Whether it’s shopping for pleasure or for need, how much time should you take and could you be doing something else better with your time? Below are some activities that people wish they had more time to do rather than the duty of shopping.

SPENDING TIME ALONE

FITNESS / MEDITATION

READING

MENTAL HEALTH BREAKS

FRIENDS & FAMILY

CAREER BUILDING

HOME COOKING / BAKING

TIME WITH THEIR KIDS

MAKING CONNECTIONS

RELIGION / FAITH

HOBBIES

TRAVELING / VACATION

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https://studyfinds.org/modern-family-averageparent-spends-just-5-hours-face-to-face-withtheir-kids-per-week/

https://www.vox.com/2014/4/11/5553006/howamericans-spend-their-time-in-6-charts

https://optinmonster.com/online-shoppingstatistics/

The deliverables given show that shopping has been an increasing demand for consumer lifestyle but comes at a cost. Shopping in any form takes vital time out of our day and can prevent you from doing other activites that may or may not be more important.

As designers we must deconstruct issues and produce plans that can help overcome those issues. It’s important to stay on top of current issues so we can be better designers and challenge ourselves.

A way in-person stores can help decrease the amount of time it takes to shop is by designing technology that can reduce wait times or find ways for shoppers to find what they’re needing faster.

https://www.statista.com/statistics/809701/usonline-shoppers-time-spent-online-shoppingper-month/

https://www.nydailynews.com/life-style/averagewomen-spend-399-hours-shopping-year-surveyfinds-article-1.116819

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resources.
conclusion.

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