FranchisingFeature women in franchising
o ct o b e r 202 1
opportunities abound for women in franchising How franchising helps me
A female entrepreneur making her mark
inspire future women in STEM
in a male-dominated industry
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focus: Terry Michaud | Blo Blow Dry Bar
While the past year has been difficult for many, women in the business world continued to demonstrate their resilience and persevere through the hard times. For one Blo Blow Dry Bar franchisee,
nothing was stopping her from turning her passion into a reality. A real life G.I. Jane turned blow-out queen, Terry Michaud’s
career came full circle and is now setting new standards of what it means to be a woman in business.
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From the military to the beauty industry Terry Michaud’s career has come full circle
From spending two decades in the military to rediscovering her love for the beauty industry, Terry can handle anything life throws at her. About 30 years ago, Michaud started cosmetology school. After having her second child, she decided to switch to nursing halfway through the cosmetology program to become a Licensed Practical Nurse. Over the years, she continued pursuing her education and eventually earned her Bachelor of Science in Nursing in December of 1998. She has always had a passion of serving others, so it came as no surprise when she decided to join the United States Air Force in February the following year. Once in the Air Force, she became a Certified Emergency Nurse working in the emergency room at Langley Air Force Base in Virginia for eight years. She then took her desire to help others a step further and became a Nurse Anesthetist for 12 years before retiring. At the end of her 20-year military career, she knew two things: she wanted to go into business for herself and continue serving others. After researching franchises and taking a Franchising 101 class on her Air Force Base, she found her herself coming full circle to where her career first started - the beauty industry. “You get to serve people in both roles, I’ve always loved the beauty industry, and I loved the customer service element,” said Terry. Blown away by Blo Blow Dry Bar’s franchise concept, she joined the team last year and opened her doors in Colorado Springs in the midst of the pandemic. Terry was drawn to the concept of Blo and believed the women in her community would appreciate it just as much as she did
after having her first blow-out at a location in Denver, CO. Throughout her lifetime in the service industry, Terry has experienced it all. Just as she was about to sign the lease for her Blo location early last year, COVID-19 hit and put a road block in her development. Knowing there was great uncertainty, she started the process again in May 2020 but knew she needed to get creative and think outside of the box to ensure her business was safe for customers when it finally came time to open. Using her experience as a nurse and medical knowledge, Terry hit the books and stumbled across a research article on Far-UVC lights, a new tool to control the spread of airborne-mediated microbial diseases. With the evidence in hand, she decided to pay out of pocket to install these lights and add an extra layer of protection against COVID-19 to her bar. When her business officially opened in October, she heard an abundance of feedback from guests and employees on how safe they felt with the Far-UVC Lights and other precautions Terry took. “When COVID hit, I knew there was a reason I had all of the knowledge that I did,” Terry shared. “My background was such a blessing. I’m glad I was able to find a way to keep my customers and business safe.” Since opening, Terry has treated each of her customers like a VIP. A simple way she does so is by going above and beyond when it comes to customer service. Aside from quality work and making them feel comfortable, Terry and her employees make an effort to get to know everyone who walks through their doors. Blo Blow Dry Bar is not just another place to get
your hair done - it’s a sanctuary for clients to come in, relax and be pampered. Taking the time to learn about guest’s kids, life, job and more are the little things that mean the most to them. A firm believer in supporting small businesses, she also likes to hold monthly member events where they invite local businesses in to share their products and stories. Supporting other businesses and introducing them to her clients will only strengthen the community around them – which is beneficial for everyone. Throughout her career as a nurse and a Major in the Air Force, Terry has embraced her role as a leader. When she started with Blo, she knew that great leadership would be the key to its success. Terry is the physical form of servant leadership, always taking employees under her wing to make sure they are learning and growing successfully. Authenticity is a quality she carries with her throughout each day while taking the time to connect with all employees on a personal level. Perhaps the most important thing a leader can do is to work hard alongside their team and get their hands dirty. Backed by immense corporate support, the Blo Blow Dry Bar team is just as passionate as its franchisees. Being able to continue to serve women and her community is a win for Terry. “Why wouldn’t I want to join the people who started the concept and do it the best? Choosing a franchise full of diverse talent and who welcomes everyone just makes sense,” Terry said. https://franchise.blomedry.com/
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Expert Advice: Rick Bisio | Franchise Coach | FranChoice
OPPORTUNITIES ABOUND FOR WOMEN IN FRANCHISHING A century ago, the concept of women-owned business was a novel idea. Although it took many years to get to this point, womanowned franchises are common in 2021.
I estimate that just about half the people I work with as a franchise coach are women. For a woman who wants to become a business owner, franchising provides a great ownership opportunity. The number of women-owned businesses
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has grown significantly over the last few decades. In 1972, women-owned companies represented just 4.6 percent of all businesses. Today, that number has skyrocketed to 42 percent, according to a 2019 report by American Express. The same report indicated 1,817 new womenowned businesses were created every day in 2019. As I work with a nearly even number of male and female franchise candidates, I have noticed some different philosophies in how men and women approach ownership opportunities. In my experience, I have found that men look for situations in which
they can dominate a market and build an empire by owning multiple franchises.
Women tend to be more pragmatic in their approach when they start. They look for
something that is a good fit and meets their goals and objectives.
I’ve personally seen situations where
the women-owned business has been so large and profitable that their husbands
have quit their jobs and worked for their
wife’s franchise business. Women often
take a level-headed approach to entering franchise ownership and build strong businesses.
“One thing that can be a valuable resource for female franchisees are the number of programs providing help and support for women in franchising. One example is the Women’s Franchise Committee, which was established 25 years ago by the International Franchise Association.”
However, there are always exceptions. Women are more likely to gravitate toward businesses in the health, fitness, beauty, child, and educational sectors. There are a lot of food and gift franchises, such as Edible Arrangements or Candy Bouquet, which are predominantly owned by women. Conversely, there are other industries that tend to have more male business owners. They tend to involve more hands-on work and physical labor and are generally less interesting to women. Examples of these fields are plumbing, HVAC or lawn services. These trends are more reflective of the industry as a whole and not just franchise ownership.
One of the benefits of franchise ownership that can be appealing to women is having greater flexibility to balance home and family life. While being the boss requires a considerable amount of hard work and dedication, it also affords the freedom to create a schedule where you can attend family events and afterschool activities. That can be very attractive for women who also wish to focus time on raising their children. Although we like to think there is equity regarding male and female business ownership, certain industries are more likely to attract female franchise owners.
In the world of franchising, the playing field is close to level when it comes to financing. Being female does not seem to deliver any obvious underwriting advantages or disadvantages. Investing in a business simply comes down to what one can afford. From an operational, training, sales or managerial point of view, I can’t think of any inherent advantages or disadvantages based on gender. Franchising tends to be fair either way when it comes to male or female ownership. One thing that can be a valuable resource for female franchisees are the number of programs providing help and support for women in franchising. One example is the Women’s Franchise Committee, which was established 25 years ago by the International Franchise Association. Many of these groups do an excellent job in developing networking opportunities and providing support for women within the franchise community. Some of these associations are also available by region. I would recommend women franchises
Rick Bisio
become involved in those programs because a lot of the members are focused on helping others through exchanging ideas, resources, and experience. Luckily, the future is bright when it comes to franchise opportunities for women, with plenty of room for growth. Statistics show in the world of employment that women don’t earn the same salary as men or get promotions at the same rate. That is not the case with business ownership. There hasn’t been a glass ceiling and I don’t think there will be one in the future. We’ve seen considerable growth in womenowned franchises in recent years and I expect that to continue. Women own or co-own about 265,000 franchises, which is about 35 percent of all U.S. franchises. That’s about a 24 percent rise from 10 years ago. Everything seems to be moving in a positive direction. Rick Bisio is one of the countries most respected franchise coaches and author of the Amazon best seller, The Educated Franchise - 3rd Edition. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership. https://afranchisecoach.com/
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Franchisee in Action: Jamie Lee | Tutor doctor
From Zero to 100:
How This Female Entrepreneur Started and Grew Her Business During a Pandemic
Jamie Lee didn’t anticipate having to start over but when life happened, she did not blink an eye. Having 15 years of experience across private, public and charter school education, taking on roles from teaching to working in admissions, Jamie knew she was meant for the education industry as it fueled her greatest passions. Being able to teach and make an impact on students has always been important to
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her. When Jamie learned about the Tutor Doctor franchise opportunity, her family moved from Washington D.C. to Tampa, Florida to fulfill her new role with a career opportunity that would merge her desire to continue teaching and leaving an impact on students while also holding an entrepreneurial position.
location opened in Tampa in August 2020
Jamie found Tutor Doctor’s franchise opportunity to hold the perfect combination of impact and flexibility that she was looking for. And even with her move from D.C. to Florida happening in the middle of a global pandemic, Jamie didn’t let this stand in her way. Her first
Rookie of the Year award in Tutor Doctor’s
and she later acquired an existing location in Clearwater in March 2021. Within 10
months of operation, she grew the number of families serviced in her locations from zero to more than 115. Jamie’s
dedication to business growth and retention contributed to her recent winning of the international awards conference.
In growing her business, there have been a
few best practices Jamie has lived by which has led to the booming growth and success she has witnessed.
Make It a Win-Win Business A person’s experience and success in business will be exactly what they make it. Ask yourself how you will reach high-level success. Maybe that means finding outside resources or setting up new practices and tools to implement into your business. For Jamie, she already utilized checklists and calendars in past career roles so was easily able to transition those existing practices in owning and operating her first Tutor Doctor franchise and eventually in her second location. These actions benefit her daily routines but also benefits her tutors and students in their daily and weekly processes. Utilizing whatever these resources, practices and tools look like will set yourself and those who your business serves up for success. Don’t be afraid to try something new or outside of the norm in your routine. Determine what exactly needs to be done and follow through on those actions. Practice being a leader who rolls up their sleeves to do the work every single day to make it a rewarding business for you, while also focusing efforts on the rewards for your customers.
Consider the Impact You’re Making – And Make It a Priority Signing on for a business that you’re passionate about makes the day-to-day operations easier. But it’s equally important to ensure your employees and customers also feel that passion and have seen positive progressions in their own professional or personal development. When your employees stand behind the mission of the business, they are able to fulfill it wholly. Employees serve as brand ambassadors and are often the initial point of contact for new and existing customers. Fuel an inspiration in each one to always remember the impact being made. On the other hand, customers should be able to see the impact they’re receiving and feel a positive level of satisfaction in the product or service they have just purchased. Ultimately, this will all make your business enticing to even more potential employees and customers. Jamie is able to fully stand behind the impact she is making because she is a mother herself. She sees and understands parents’ wants and needs, and is able to naturally connect with each and every
family. Her dual-sided position of being a parent and a teacher/educator provides an unmatched perspective to make the most positive impact all around.
Don’t Shut Out Communication – Utilize It Communication is an obvious key component for any business in order to keep employees and customers happy. Remember to account for and take in all perspectives – from customers to employees and even bystanders or thirdparties (family, friends and teachers) of both. Actively listen to their feedback and concerns, and find the best way to utilize them into future practices and policies. When looking to grow your business, communication serves as a crucial tactic. While many may fall onto typical efforts such as cold calls or email blasts, Jamie found success in sending a text message
to leads. And while you want to sell your business to potential customers and share why you are a good fit; you need to equally ensure that customer is a good fit for you. Consider utilizing consultations with each customer to learn about their needs and goals. This will create a clear line of communication between both parties while building a high level of trust. Jamie’s significant growth within her first year as a part of the Tutor Doctor franchise system has been powered by her clear vision for success and fulfilling a passion. Jamie Lee is the owner of two Tutor Doctor - Tampa and Clearwater and the leader in one-to-one private tutoring. She is also the recipient of the 2021 Rookie of the Year award for being the best new player on the Tutor Doctor team. For more information visit: www.tutordoctor.com
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PROFILE: Megan Duffy | The Junkluggers
Meet Megan Duffy
the woman proving the junk removal business is not just for men The franchise industry is no longer a man’s world as more women are making their entrance today more than ever. As a result, women are ready to gain more representation and become entrepreneurs and leaders of their own industry. One woman in particular entered a maledominated franchise system and has made a name for herself in both her company and local market, meet Megan Duffy, franchisee of The Junkluggers of The Jersey Shore. For over 20 years, Megan worked in advertising for national commercial buying and selling. She traveled from the Jersey Shore to New York City every day, and the four-hour commute started to take its toll on her. Megan has two young children and would get home after 8pm on most days. As a result, she would miss after-school homework, dinner, and bedtime. On the weekends, she would try to make up for the quality time she missed out on during the week by scheduling as much family time as possible, but something was still missing. “I felt like I was in limbo each passing day, as traveling to the city took up too much of my time,” said Megan. “I loved my career but had this feeling of wanting to do more with my time, my family, and my community. I wanted my career to have a sense of meaning to another person.”
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“Not only does Megan want herself to be known in her community, but also her team too. Just look at her location’s Google reviews and you will see the fantastic experiences her crew has created for residents and businesses.” It was not until Hurricane Sandy hit the Jersey Shore that the idea of a new career path started to take shape for Megan. After the destruction of Sandy, she called a junk removal company to pick up her non-usable items, where they came by and filled up the truck, and left. About two years later, she called them again when moving homes and wanted them to pick up and donate a sentimental dresser. Megan was shocked to see her beloved dresser thrown in the back of the truck and of course, left broken, after they had promised to donate useable items. “After they left, I did not have a good feeling from that experience and started researching other junk removal brands in my area,” said Megan. “That’s when I came across The Junkluggers and was blown away by their mission of keeping reusable items out of landfills.” In 2018, Megan entered the world of franchising and opened her own Junkluggers location in her community of Monmouth and Ocean Counties on the Jersey Shore. She wanted her community to know and trust her, especially the facilities where her customers’ items would be dropped off. So she sat down with the employees of donation centers and charity partners to discuss how to make the dropoffs seamless for everyone, something no one had done before. “I wanted people to know who I was and not just another company dropping off items and leaving,” said Megan. “Part of running a business is building relationships, and my local Goodwill will hand my business card to customers that have items too big to bring to them by themselves. Every day I am overwhelmed with the amount of support I receive from local businesses like these.” Not only does Megan want herself to be known in her community, but also her
team too. Just look at her location’s Google reviews and you will see the fantastic experiences her crew has created for residents and businesses. “I tell my crew to lead with respect and understand they could be walking into someone’s most difficult situation,” said Megan. “Our crew can do a job, get the money, and walk out the door, but at the end of the day, if we did not relieve stress, make the customer happy and create a positive experience then we haven’t truly done our job.” One of the best experiences she had with her crew to date was cleaning out a woman’s kitchen that was just in the process of being redone. “We lugged her kitchen table, which she bought 30 years ago on her honeymoon and she loved dearly. Then we ended up going back for another job at her house months later, and I KNEW it would be the first thing she asked about, so I told my crew to take a picture of it to show her that we didn’t just toss it,” said Megan. “When my crew arrived, she asked if it was sitting in the landfill. She was shocked it was still in our warehouse and not dumped somewhere. A few weeks later, we donated the table to a safe house for a domestic abuse situation where a woman and her children had no furniture. I called the customer to tell her about her table’s next journey, and she was elated.” At the start of the pandemic, Megan’s
whole crew quit, and she ended up hiring two women Luggers to join her crew. Around town, word spread about her all-female crew since this was completely unheard of. They even had customers call to apologize after a completed job because they had low expectations of women Luggers. “Rory (Breslin) and Ashley (Ventura) were very efficient, professional, and strong Luggers and would even vacuum up after lugging away items,” said Megan. “Our all-female crew created a lot of chatter across the Jersey Shore, and it proves that the junk removal industry is not just for men.” Today, as more women are creating their own path in the franchise industry, there is no limit to the business opportunities that they can do. Franchising models allow these female entrepreneurs to build something of their own and on their own terms. “Becoming a franchisee with The Junkluggers was a great career decision for me,” said Megan. “I feel more present with my family and not someone who shows up on the weekends, as I felt for many years. I have experienced a lot of success with my business and crew, but it’s the memories I create with my local community that I enjoy the most, and that is the best feeling.” For more information visit: www.junkluggers.com
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SNAPSHOT: Stephenie Price | Mad Science ®
How Franchising Helps Me
Inspire Future Women in STEM The Importance of STEM Today
contributes to my belief that learning STEM benefits more than just those who want to pursue a career in it.
Children today are being exposed to scientific and mathematical concepts starting at a young age, as careers in STEM (Science, Technology, Engineering and Math) are becoming increasingly important. It is evident, now more than ever, that jobs in STEM are needed to keep society advancing. By introducing children to STEM when they are young, they are gaining the confidence needed to excel in the field. However, the STEM education that most schools offer does not consider the fact that this subject is not one-sizefits-all.
Taking the time to explore and understand science concepts is beneficial to all because it helps us acquire skills that can be applied in a multitude of situations. For example, the Mad Science curriculum encourages using creativity to solve problems. Our instructors lead programs that cover a broad range of subjects and turn each class into group discussions. This is a great way to encourage teamwork, which is a useful skill that children should get familiar with at a young age to begin their lifelong journey of learning and growing.
Enter Mad Science. Mad Science has developed science programs that are kid-tested and approved. From their beginnings in 1985 to the present day, they have always believed that hands-on, fun STEM experiences form the foundation of a lifelong love of science, technology, engineering, and math. I decided to join Mad Science in 2004 because I was looking for something parttime after receiving my master’s degree in arts and cultural policy from the University of London. Over time, I found myself enjoying Mad Science more than my fulltime corporate job, leading me to be open to more opportunities within the brand. My background in a subject completely unrelated to STEM, combined with my love for all that Mad Science has to offer,
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Making Education Fun We have a large array of programs at Mad Science, from after-school programs to camps to birthday parties. From smaller projects such as making slime, to larger projects such as launching rockets, we have something that every kid will like. At my location, we like to play with electricity and robots. What makes Mad Science so special is that each location is different with unique owners and instructors. For instance, a franchisee in Milwaukee, Wisconsin has a hydroponic plant growing station that draws the eyes of children, teachers and parents alike. I’m a mom to four so I understand how hard it is to excite children about learning. This is especially hard in this day and age when most kids are glued to their devices.
My kids are obsessed with coming to my Mad Science location and are in awe of the engaging experiments and study of things. We also have kids come in for parties that leave begging their parents to enroll them in a program. Some have even asked for autographs afterwards! Watching the kids get so excited about STEM makes me proud to be a Mad Science franchisee and makes my passion for what I am doing grow stronger. Another thing I like to see, in addition to children enjoying our programs, is the fact that about 50 per cent of them are girls. I know that as a child, I really enjoyed learning about science, but I decided to pursue dance instead. This was partially due to my own passion, but I would have appreciated being in a program like Mad Science or even being encouraged to do both. I keep my own experiences in mind when teaching future generations and want them to know that they can do anything they set their minds to.
Impact on Local Communities One of the best parts about owning three Mad Science locations is that they are all very different. The location in Charlotte is a mix of private school and lower income communities. Triad is more involved with the school systems’ enrichment programs and we have a strong relationship with many schools in the area. Raleigh is similar to Charlotte and more involved with the town. Despite the diversity of
“I want to let every girl know that she can do whatever she wants, no matter if the odds are stacked against her. At the end of the day, being a woman in STEM is the best thing you could do for the young girls watching you.”
these communities, the results are all the same; children enjoying STEM limitlessly. We also encourage the children to bring these communities together with their knowledge of STEM by doing things like demonstrating the proper ways to recycle and compost and understanding coding and how a computer works. We want future generations to be inspired to help one another and get excited about all of the opportunities they will have later in life.
Being a Woman in Franchising While being a woman in franchising is an incredible accomplishment, there are many obstacles I’ve had to overcome to get to where I am now. Not only is it hard
to come by women in business leadership roles, but women in STEM are also few and far between. In fact, the number of women in board positions in STEM-related industries in 2020 was 19.2 per cent. I enjoy being a woman franchisee because I am able to be my own boss and empower the women around me. I work hard, but it does not feel like work because it is truly my passion. There is a saying that goes “do what you love and you never work a day in your life,” and I feel exactly like that. I also believe that enthusiasm is contagious. No one will care about your job more than you, so it’s important to lead by example and put forth twice the effort you expect to see from your employees. As someone who is able to be involved in both fields,
I want to let every girl know that she can do whatever she wants, no matter if the
odds are stacked against her. At the end
of the day, being a woman in STEM is the
best thing you could do for the young girls watching you.
Stephenie Price is the owner of three Mad Science® franchise locations in North Carolina. Since starting out in 2004 as a part-time instructor, she climbed her way up the ranks and now uses the skills she acquired in each role to successfully run her locations in the Triad, Charlotte, and Raleigh, North Carolina. www.madscience.org
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focus: Tracy Poff | Green Home Solutions
“Instead of guessing or anticipating what the customer may want or need, you can hear it from them directly to streamline efficiency and customer satisfaction.”
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A Female Entrepreneur Making Her Mark in a Male-Dominated Industry
After spending a significant amount of time in a particular career and industry, most people don’t anticipate making a change throughout the rest of their professional career. But some find themselves in a position to make a complete change or wanting to pursue another passion. And yet, others have a new opportunity come across their path that just makes sense. This is exactly what happened for Tracy Poff. Having spent 25 years working for sports retail companies as well as in sales and marketing for sports radio, she eventually retired to be home with her children. After they went off to college, she felt a strong pull to start working again and was introduced to Green Home Solutions, which is a franchise company that specializes in eco-friendly indoor air quality services. She has always been confident in the skills her professional background has given her, and knew it could be applied to this new business endeavor as well. Everything cultivated at the perfect time to press ‘go’ and Tracy never looked back –despite not being well versed in this particular industry dominated by men. Tracy opened her Green Home Solutions location in Charlotte, North Carolina in spring of 2019 along with her business partner, Stephen Paddison who comes from a two-decade military background. She has actively practiced a few business
tips that have helped the business flourish throughout the last two and a half years.
Prioritize Relationships with Each Client It can be easy to look at each client or customer as a transaction, after all this is a business deal at the end of the day. But a crucial part of customer service is personalization – ensuring each person walks away from your business completely satisfied. Instead of guessing or anticipating what the customer may want or need, you can hear it from them directly to streamline efficiency and customer satisfaction. Take the time to get to know each client on a personal level as it will make them feel more heard and understood. In doing so, you are increasing relatability and the customer will feel better connected to you. And with that increased connection comes a better chance of making a sale, and even creating a loyal customer who will come back again and share their positive experience with family and friends.
especially in this particular industry. “Many people don’t expect to hear my voice when I answer the phone,” shared Poff. “But I can feel and tell they are comfortable speaking with a female and I assure they are informed each step of the way – even if I am not on the job site.”
Cultivate Multi-Tier Collaboration
Don’t Underestimate the Power of Communication
In order to see continued growth and success in a business, it is vital to remain at the cusp of innovations. A leader may not always be the one with all the answers but they should strive to create a team that can come up with the answers together. Encourage collaboration with your fellow leaders but amongst your employees as well. Everyone has a voice and it is important they know that their voice will always be heard. Tracy has worked to not only create a team, but a family. She and her business partner are constantly bouncing ideas off one another, while simultaneously utilizing each other’s strengths to the best of their abilities. She knows she is best with client interaction and has seen tremendous success in how they have divided up the business plan and strategy.
Communication is a natural act in each part of life, but in business it can oftentimes become an oversight. Weave positive communication throughout your day-to-day actions, ensuring it is a top priority. Strong, clear communication can go a long way and also bring a higher level of efficiency to the business, giving customers and guests a well-rounded sense of what the service or product is and what the exact process will be in obtaining it. Tracy has had a positive experience in being the one who answers all inquiries,
For more information visit: www.greenhomesolutions.com
Tracy has tackled a new career in franchising with ease, even coming out of retirement. Using her professional skills from previous jobs, she has grown her Green Home Solutions business immensely. “When the phone rings, we rarely do not get the job,” said Poff. “The combination of my skills with that of my business partner sets our team up for the ultimate success and I’m confident this will continue for years to come.”
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