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U. s. Office: seattle, Wa www.franchisingmagazineusa.com
Welcome to the august 2025 issue of Franchising Magazine Usa
h ere we are in the last full month of summer and fall just around the corner, I hope you have had time to enjoy some of those warmer days and contemplate your next journey. to start you off this month we have our Front Cover story on Randy’s d onuts, an L. a . Icon to a g lobal phenomenon, it’s the kind of place people grow up with and never grow out of. you can read more about this on page 10.
a s usual our top experts in the industry continue to deliver great advice. Lucas Frey asks the question, are you thinking of leaving corporate? Well, if so here’s what no one tells you about starting a franchise. g eorge Knauf suggests a 5-year franchise empire PE exit plan. Evan hackel tackles seven powerful strategies to drive franchise engagement and growth. Lisa Plonka offers advice on strategic business planning for Franchisees especially in turbulent times. a s always, we have lots of great advice in this issue so turn to the contents page to find out more.
o ur main Feature this issue is the top Franchises; we have a range of Franchisor in d epth articles and some great advice from the experts. o ur r esident Expert is chris conner and looks at 5 franchise brands currently having an impact in 2025 and who are certainly on the rise with fresh ideas and thoughtful innovation. Michael Moorhouse from Mosquito shield explains that top Franchise owners come in all shapes and sizes but all share a common trait.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website www.franchisingmagazineusa.com to find more exciting franchises and advice. happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
proud member of the IFa:
The public and policymakers need to understand franchising.
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@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
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Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
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Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
contents a U g U st 2025
10 Randy’s Donuts: From L. a icon to global Phenom
6 What’s New! Announcements from the Industry
33 Feature Supplement: Top Franchises
72 A-Z Franchise & Services Directory
Have Your Say
20 Adam Contos: infusing the art of Business with artificial intelligence
28 QC Bobby Morena: auntie anne’s scaling smarter
64 Ray Titus: Making connections: a cEo’s review of it’s not about the Mangos Snapshot
30 MFV Expo: tees Up california for Franchise Expo West
70 Hammer and Nails: opens 50th Location, Partners with UFc Legend Urijah Faber as Brand ambassador
14 Ace Pickleball Club: stronger together: how Franchise Partners Balance Business and Friendship
Franchisor in Depth
18 Keke’s Breakfast Café: tFrom Local Favourite to national Force
22 Synergy Homecare: repeats as Fastest growing Franchisor in the industry for the Fifth straight year
26 Fyzical: Empowering the next generation of Physical therapists
62 Scoop N Scootery: delivers a Franchise Model Built for speed, Flavor and Modern growth
Expert Advice
12 Lucas Frey: Leaving corporate? here’s What no one tells you about starting a Franchise
16 George Knauf: a 5 year Franchise Empire PE Exit Plan
24 Evan Hackel: seven Powerful strategies to drive Franchise Engagement and growth
60 Lisa Plonka: strategic Business Planning for Franchisees: how to survive and thrive in turbulent times
66 Ronn Torossian: tik tok to trade Media
68 Bill McPherson: the great Escape: ditch the corporate grind for Franchise ownership
Top Franchises Feature Expert Advice
36 Chris Conner: on the rise: 5 Franchise Brands Making an impact in 2025
44 Dawn Perry: six Franchise Marketing strategies to help strengthen your Brand
48 Kathy George: collaboration is still King in Franchising
56 Michael Moorhouse: top Franchise owners come in all shapes and sizes, But they share these traits in common
Franchisor In Depth
40 Donatos Pizza: celebrating 62 years of Larger-thanLife innovation
42 Craveworthy Brands: hospitality, People and human connection
52 Lime Painting: Builds on 2025 Momentum with national growth, tech innovation and award recognition
54 The Red Chickz: From clicks to crunch: how tiktok Fame is Fueling a Franchise Boom
Have Your Say
46 Patrick Cunningham: Franchisees Want What Works –and Bobby’s Works
58 Mary Kennedy: strength in numbers: the Power of Belonging to a network during Economic Uncertainty
Franchisee In Action
50 Pinot Palette: rooted in Purpose and driven by a Vision
c aR ing s enio R s e Rvice of Brazoria County, Texas, owners named as Franchise Business Review Rock Stars
Caring Senior Service, a non-medical home care services company, is pleased to announce that Caring Senior Service of Brazoria County, Texas, owners Mike and Adie Walls have been honored as 2025 Franchise Rock Stars by research firm Franchise Business Review.
“at c aring, we have always known that Mike and adie provide their clients with the type of service that wins awards, and we’re honored that Franchise Business r eview also recognizes their dedication,” said c aring s enior s ervice founder and cEo Jeff s alter.
“Being named an FBr r ock star shows that they go above and beyond their mission to provide the Lake Jackson area with quality senior care. in addition to the traditional caregiving their location provides, they have also embraced innovative, ai -driven tools that help them enhance the already stellar level of client care they provide. t hey are truly rock stars in anticipating their clients’ needs and meeting those challenges.”
s alter said the couple’s concern about their clients isn’t limited to any routine schedule. after hurricane Beryl hit eastern texas in July 2024, the Wallses had boots on the ground making sure their clients and caregivers had plans in place, even moving one into a personal care home with a generator. t hey also mobilized a team to cut trees and fix electrical issues and coordinated caregivers to help check on clients.
t he Franchise r ock stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples when it comes to leadership, business acumen, financial and professional success, and contributing to their community. c ategories include giving Back, Women, Millennials, Veterans, Family- o wned, “Freshmen,” top Performers, and Multi-Unit o wners.
For more information about Caring Senior Service, please visit https://www.caringseniorservice.com/
Bach to Rock Music s chool Appoints Amy
Przywara as Chief Marketing Officer
Bach to Rock, America’s music school for students of all ages, is pleased to announce that Amy Przywara has joined the company as Chief Marketing Officer. Prior to joining Bach to Rock, Amy held senior marketing roles at Sylvan Learning spanning more than 20 years. Most recently, she served as Chief Marketing Officer where she directed marketing strategy and brand development for more than a decade.
Before becoming sylvan’s cMo, amy spent 13 years in senior positions with increasing responsibility, including Vice President of Marketing, s enior d irector of Brand and customer acquisition, and d irector of national advertising—demonstrating a steady progression in leadership within the organization. she played a key role in driving enrollment, building scalable franchise marketing systems, and developing tools to support local marketing efforts.
amy began her career at d oner advertising in Baltimore, rising to a ssociate Media d irector, where she gained deep expertise in media planning and strategy. she holds a Bachelor of arts in advertising with a minor in Business from the Bellisario college of communications at t he Pennsylvania state University.
“We are delighted to welcome amy Przywara to the Bach to r ock team. she’s very strategic and laser focused on enriching the customer experience. a s Bach to r ock continues to make its mark in the music education industry, i am confident she will help boost brand awareness and support franchisees with resultsoriented marketing strategies,” said Brian g ross, President of Bach to r ock.
“ i am thrilled to join Bach to r ock and build on the brand’s strong foundation,” said amy Przywara.
3natives Rebrands Company Name to 3n atives acai c afe
3Natives Acai and Juicery has rebranded its name to 3Natives Acai Cafe. The company name change supports the franchise brand’s vast menu options that go beyond their signature acai bowls, smoothies and juices, which also includes delicious cold and hot-pressed wraps, salads, breakfast sandwiches and coffees.
“ t he refreshed name signals to guests that 3natives is more than a juice or smoothie bar—it’s a go-to destination for satisfying, health-conscious meals any time of day,” said anthony Bambino, founder and cEo of 3natives acai c afe. “We’re staying true to our roots while continuing to innovate with new flavors, seasonal offerings, and the fast, friendly service our guests expect.”
g uests will start seeing signage displayed with the refreshed name both inside and outside of their neighborhood location.
3natives acai c afe offers fresh, flavorful dishes and drinks made with sustainably
sourced ingredients—most ready in under two minutes—making it a top choice for those seeking both convenience and quality.
t he rebrand comes on the heels of exciting growth plans for 2025, which include six new openings (including the brand’s first in a new state), the milestone 50th location, and strong systemwide sales momentum.
Founded in 2013 by Bambino in tequesta, Florida, the concept has grown to 46 locations across Florida, g eorgia, o klahoma, n ew york, and arizona.
For more information on owning a location of this brand that has found the sweet spot in consumers’ desire for healthy meals and indulgent treats, visit the Franchise o pportunities page of the 3natives acai c afe website.
Rolling suds Names Tom Gissler as Chief Executive Officer,
Ushering in Next Phase of Franchise Growth
Rolling Suds has appointed Tom Gissler as its new Chief Executive Officer, a strategic leadership move that comes at a pivotal time as the brand continues to expand rapidly. Former CEO Aaron Harper, who has spearheaded the growth of the brand since launching its franchise opportunity in 2023, now assumes the role of chairman of the board.
gissler has more than 20 years of experience in the franchise and independent restoration industries, having worked with high-growth legacy service franchises such as s ervPro, Puro clean, and r estoration1. h e has experience on both the franchisee and franchisor side of the industry and brings expertise in scaling operations and building systems designed to support entire franchise networks. gissler plans to lead the company
from the front. Being an emerging franchise brand, he aims to solidify r olling suds’ position as a sales and marketing company that specializes in power washing. his focus is on growing the brand’s national accounts and integrating efficiencies that maximize profit at every level of the organization.
“ r olling suds is a great concept with a talented network of franchisees and excellent staff – a aron has laid a solid foundation that will launch us into a successful future,” said tom gissler, cEo of r olling suds. “ having a trusting relationship with your franchisees is part of the recipe for success. a s i step into this role, i plan to build off what a aron has created, continuing to foster a supportive system that breeds longevity and profitability.”
New name reflects expanded menu offerings beyond acaí bowls and juices
Weed Man Appoints New Chief Marketing Officer Laura Baker
Weed Man, the fastest growing lawn care company in North America, today announced the appointment of Laura Baker as the company’s new Chief Marketing Officer (CMO).
“We are thrilled to welcome Laura to our executive team,” says Weed Man cEo Jennifer Lemcke. “Laura’s impressive background as a results-oriented leader in marketing brings a wealth of knowledge and experience to the Weed Man brand. she is an excellent addition to our team as we continue to drive growth and build momentum toward our vision of being a billion-dollar company.”
in her previous role as the cMo of h ome hardware stores Limited, Baker displayed a strong track record of understanding customers and stakeholders to drive sustainable revenue growth. Laura’s focus on brand loyalty and driving traffic to the 1,000+ locally owned stores was pivotal in driving the s cene+ partnership and revitalizing the Beauti tone paint private brand. Before joining h ome hardware, Laura was the h ead of Marketing for Edward Jones c anada, the sr. Vice President of Marketing at sleep country c anada, and led d igital Marketing at t im h ortons.
about her new role with Weed Man, Baker said, “ i am thrilled to join the Weed Man team. t he brand is a leader in the market and i look forward to continuing to support homeowners with their lawn care needs.”
Please visit weedman.com to learn more about our service offerings and visit weedmanfranchise.com to explore available franchise opportunities.
First 50 Guests at Wings e tc. July 15 Grand Opening in St. Marys, W.Va., Awarded Free Wings for Year
The new restaurant, opened July 15, is the brand’s second location in West Virginia.
Wings Etc. g rill & Pub officially opened its second West Virginia location on tuesday, July 15, with a grand opening celebration in st. Marys, W.Va.. t he event featured a ribbon-cutting ceremony hosted by the Pleasants area chamber of commerce and the Pleasants county d evelopment authority, with several city and county officials in attendance.
t he first 50 dine-in guests were awarded a year of free wings as part of the opening festivities.
Located at 1006 2nd st., Unit c, the 3,500-square-foot restaurant offers seating for 140, patio dining, a convenient pickup window, and more than 30 t Vs tuned to the hottest sporting events. t he menu features award-winning traditional and boneless wings with 22 sauces and rubs, along with a full bar and 16 beers on tap.
Franchise owner and executive chef chad Winebrenner, in partnership with PM company, says the new location aims to serve as a family-friendly gathering place for local school sports teams and fans. t he restaurant is expected to create 50–60 local jobs and will continue the group’s community-focused initiatives, including school partnerships and the “ d ine to d onate” fundraising program.
Learn more about this new location in St. Marys at https://www.wingsetc.com/st-marys/
The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.
B R oken Yolk c afé Signs 4-Unit Deal for Los Angeles County
Broken Yolk Café, a category-leading franchise in the breakfast and brunch space, has announced their latest multi-unit development deal, which will introduce four cafe locations to Southeast Los Angeles County. The first location, which is tentatively set to open in the first quarter of 2026, will debut in Downey at 8224 Firestone Blvd.
Brothers John, Bryant and Jason corona have partnered with their father, Juan corona, and uncle, s aul d eLa r osa, to build on their family’s long-standing legacy of hospitality and service in the community. Juan, who was the first-ever franchisee to join El Pollo Loco in 1981, instilled an entrepreneurial spirit in his sons, who are also multi-unit operators with Movita Juice Bar. Broken yolk c afe will mark their first endeavor in the full-service restaurant category.
“o ur family had the opportunity to dine in at one of Broken yolk c afe’s Las Vegas locations not too long ago, and the experience left a lasting impression. t he food was incredible, the hospitality was
infectious, and after getting to meet the brand’s President for ourselves, it was clear the leadership and direction of the franchise were second to none,” John corona shared.
“Even as Broken yolk stretches its roots across the american s outhwest, it’s wonderful to watch as our brand continues to grow more prominent right here at home in s outhern c alifornia,” said
John g elastopoulos, President of Broken yolk c afe. “Juan’s family understands what it means to lead with a people-first mentality and will be excellent partners in sharing our ‘Brunch on the sunnyside’ mantra with new communities along the West coast.”
Broken Yolk Café on Instagram @brokenyolkcafe and visit thebrokenyolkcafe.com
atWo R k Opens Newest Location in Greater Seattle Area
AtWork®, the nation’s leading staffing franchise for empowering job seekers and facilitating company growth, has opened its newest location in Kent, Washington at 110 Central Ave. North, near Kaibara Park and the Kent Library. This grand opening will mark AtWork’s third location in the state.
atWork s eattle s outhwest is locally owned by Jesus shankar who has lived in the area for more than three decades. With a professional background in technology, his career includes experience at several s eattle-based technology companies including Microsoft, before deciding to pursue business ownership for himself.
“ s eattle is well-known as a hub for technology professionals and innovative companies, making it the perfect city for a new atWork location,” said shankar. “We see significant potential in serving this well-established market and are excited to support the staffing needs of other rapidly growing industries in the area. o ur goal is to be the trusted partner for job seekers, whether they are looking for temporary or permanent opportunities, and for businesses in need of qualified, skilled candidates to drive their growth.”
For more than three decades, atWork’s mission has been to
connect people with jobs and jobs with people. With more than 100 locations nationwide, atWork puts nearly 50,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, it and management-level positions at some of the nation’s largest and most recognizable companies.
“We’re proud to expand our presence in s eattle and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and coo of atWork.
atwork.com/seattle-southwest
From L.A. Icon To G LobAL Phenom
Randy’s Donuts is the kind of place people grow up with and never grow out of. Known for its giant rooftop donut and made-fromscratch classics, Randy’s has been serving up warm, fresh donuts since 1952. Originally a neighborhood favorite, the brand has grown into a global go-to stop. Now, is your chance to bring that same feel-good tradition to your community.
What started as a single shop in Inglewood, California quickly became part of people's daily routines, from morning pick-me-ups to late-night snack runs. After more than 70 years of handmade donuts and happy customers, Randy’s has expanded far beyond Southern California. Locations have become local landmarks across Asia, Latin America, and the Middle East, with more shops opening throughout the United States and around the world. Today, Randy’s is one of the most recognized and loved donut brands in the world. The chance to franchise with a name this iconic has never been more exciting.
Randy’s Donuts has built its reputation on three simple things: fresh donuts, friendly service, and zero shortcuts. That commitment has earned a loyal fanbase and cemented the brand’s place in pop culture. The iconic rooftop donut has appeared in movies, music videos, commercials, and TV shows. One standout moment came when Jimmy Fallon leaped through a giant replica on The Tonight
Tokyo, Japan.
Show, a moment that showcased just how iconic the brand has become.
Fame hasn’t changed the heart of Randy’s. The same original recipes that made the first shop famous haven’t changed. Even better, Randy’s now has its own proprietary mixes. Donuts are always made fresh daily and finished with the glazes, toppings, and fillings people crave. The flavor is nostalgic, warm, and familiar.
the glazed Raised still Rules
With more than 50 varieties on the menu, Randy’s offers something for every taste, from classic cake and raised donuts to premium and seasonal flavors. Still, one donut continues to stand out above the rest: the Glazed Raised.
“The Glazed Raised is what brings people in again and again,” says head baker Ismael Garcia. “We proof it slow, glaze it warm, and keep every batch consistent. It’s simple but perfect. Even with all the creative and seasonal flavors, the Glazed Raised continues to be the top seller and a perennial fan favorite.”
To round out the experience, Randy’s has also expanded its drink menu with matcha, boba teas, fruit-forward refreshers, and a full lineup of specialty coffees. Adding beverages was a natural next step giving guests more reasons to stop by throughout the day while boosting check averages and appealing to a broader crowd. Whether you’re sticking with your usual or trying something new Randy’s has something for everyone.
a Business Built to scale
Randy’s Donuts is built to grow without sacrificing the quality or experience that made it special. Stores are efficient and flexible, with layouts that range from 600-square-foot kiosks and inline storefronts to full-size drive-thrus and high-traffic locations like airports. Franchisees receive support every step of the way, including site selection, construction, and designs to fit a wide range of footprints and markets.
New operators are trained at the flagship location to learn firsthand how to run Randy’s. After opening, franchisees
receive ongoing support in operations, supply chain, and marketing.
Ordering systems are modern and easy to use. The supply chain is streamlined to ensure consistency across locations. Prep and production follow a detailed playbook that prioritizes speed, cleanliness, and quality. Whether serving dozens or thousands of customers each day, every donut is made with care.
Big Buzz, simple Recipe
Randy’s has partnered with global brands like Nike, Zara, Guess, Netflix, and L’Oréal to create buzz and bring fresh attention to the brand. As a client of IMG, the world’s largest licensing company, Randy’s is poised to keep collaborations and partnerships going for decades.
But what truly keeps people coming back isn’t the headlines-it’s the donuts.
The reason? The menu is simple, the quality is consistent, and the experience is always warm and welcoming. That combination helps Randy’s stand out in any market, whether it’s someone’s first visit or their Sunday ritual.
“You don’t need to be flashy when what you’re serving is this good,” says owner Mark Kelegian. “People come for the donuts, but they return week after week because the experience is consistent and genuine. That’s how we grow. That’s the secret recipe.”
Why franchisees choose Randy’s
From first-time owners to seasoned operators, franchise partners are drawn to Randy’s. It’s a rare opportunity to join
a brand with instant name recognition, modern systems, and hands-on support designed to help you grow.
Here’s why Randy’s is a smart investment:
• More than 70 years of built-in brand equity and customer trust
• Proven systems and streamlined operations built to scale
• Flexible store formats that fit a wide range of locations
• In-person training and ongoing support from an experienced team
• Strong demand across diverse markets in the United States and internationally
Whether you’re expanding your portfolio or launching your first shop, Randy’s delivers the tools, support, and staying power to help you succeed.
go Big. go Round. go Randy’s.
Randy’s Donuts is expanding quickly, with more than 200 new locations in development across the United States and global markets. This is your opportunity to bring one of the most iconic and loved donut shops in the world to your area.
Join a brand that makes people smile and delivers strong returns for its owners. If you are passionate about food, hospitality, and community, and want to build something people will talk about and keep coming back to, now is the time to take the first step.
The recipe is proven. The demand is real. The only thing missing is you.
Visit randysdonutsfranchising.com and let’s get things rolling! v
Le Av In G cor P or ATe? h ere’s Wh AT n o o ne
Te LL s You Abou T sTAr TIn G A Fr Anch I se
You built your corporate career on performance, precision, and navigating office politics. You didn’t leave because you failed. You left because you outgrew it, or the company self-corrected, and you became a line item.
Now, instead of executive titles and executive assistants, it’s just you, and a 5-figure check you wrote to start a franchise.
No board. No bonus structure. No brand equity earned yet. Just a mission, a location (maybe), and an internal voice that keeps asking, “What did I just sign up for?”
This isn’t about looking back. It’s about what happens next, when everything around you changes, except your instinct to succeed.
false comforts die loudly
In corporate, you knew the rhythm:
• Weekly/quarterly KPIs and dashboards.
• Legacy systems and bulletproof organizational charts.
• Your name on reports that 27 people reviewed before they ever hit the executive floor.
• A leadership development pipeline that gave you the illusion of growth without risking much.
That was the cage. But it was padded and predictable and usually paid well.
Now? Welcome to business ownership. Where the rules don’t exist until you write them. And where no one’s coming to rescue your bad hire or refund your first marketing misfire.
You’re not lost. You’re disoriented. And that’s normal.
the Pain Points no one Prepares You for
The first few months as a franchise owner come with shock. Not because the model is broken, but rather because you are shifting.
Operational chaos?
Vendors ghost you. Real estate drags. Hiring is like speed dating with red flags. You fix one thing and five more unravel.
Psychological chaos?
You go from high-status decision-maker to solo operator who Googles “how to buy janitorial supplies in bulk.”
Every choice feels critical. You’re exhausted and unsure whether your instincts still count.
Identity chaos?
You used to walk into rooms where people adjusted their posture. Now, you’re just another small business owner fighting for local attention.
You had followers. Now, you need to build a team that follows.
Your resume didn’t prepare you for this part. Because your past success, impressive as it is, won’t carry you through the discomfort of building something from scratch. This is a new game. You’re playing it for the first time.
the franchise Brand isn’t a guarantee but there are Perks
Let’s kill a myth while we’re at it:
“If I invest in a great franchise, everything will fall into place.”
Nope.
The franchise gives you the playbook. But you still have to show up and run the plays. Not just on paper, but with energy, clarity, and leadership that fits this environment.
When a strong brand meets a fragile mindset, performance suffers.
Your franchise system can’t give you purpose. It can’t hand you your new identity. It can’t undo corporate habits that made you successful there but leave you frozen here.
That part is up to you.
introducing the ice framework
So, what do you do when you feel frozen or frantic?
Use ICE.
Identify
What’s really going on here?
Not the surface-level frustration, but the core fear. Are you afraid of looking foolish? Of not being an expert anymore? Of making a mistake you can’t spin?
This first step requires brutal honesty. Otherwise, you’ll try to solve the wrong problem and stay stuck.
Compare
Is that fear rooted in your current reality, or a shadow of your old one?
Luke Frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
Compare your thoughts with facts. Did the franchisor actually abandon you, or did your expectations not match the process? Are you really overwhelmed, or lacking a clear decision rhythm?
This step separates habit from truth. It’s where clarity emerges.
Execute
Make one move based on your new identity, not your old titles. Lead with your strengths.
Don’t revert to fire drills or over-delegation because it felt good in corporate. Make one deliberate decision this week that says: “I’m the leader now, and I know what I’m building.”
This isn’t therapy. It’s traction.
Success here isn’t about doing more. It’s about doing what matters, with conviction.
case in Point: the highachiever Who couldn’t let go
One of my clients, let’s call him Ryan, was a former VP of supply chain at a Fortune 500. Ten direct reports, global oversight, a travel schedule his assistant handled down to the hour.
He bought into a franchise; confident he’d crush it.
Within 60 days, his staff was frustrated, his franchisor was concerned, and he questioned everything.
Why? He tried to corporate his way through it.
• Built a 90-day onboarding flow no one used.
• Ignored his field support because he “already had ops covered.”
• Couldn’t let go of being the smartest guy in the room.
The turnaround started with ICE.
He identified the fear: Losing control. He compared that fear to the facts: Customers were happy. Team morale was salvageable.
He executed by simplifying his goals from 10 to the top 3, creating a weekly scorecard, and letting his manager lead in real time.
The shift? He stopped playing executive and started owning his new role.
What You can do this Week
Here’s how to start:
1. Write down the 3 hardest moments from the last 60 days.
2. Pick one. Apply ICE: What did you fear? What was actually true? What can you do differently now?
3. Make one CEO-level decision you’ve been avoiding:
• Pricing
• Staffing
• Calendar boundaries
• Marketing commitment
4. Click the link to schedule our conversation. I’ve been where you are. You’re not failing. You’re adjusting.
Final Thought
You didn’t leave the corporate cage to build another one made of perfectionism, pressure, or paralysis.
You left to lead and create a new vision that’s yours, not theirs.
Franchise ownership can become the most powerful expression of your leadership once you shift from structure-seeker to strategic builder.
If you’re in the middle of the “Now what?” let’s talk. I’ve walked this road myself, and I’ve coached dozens through the same crossroads.
You’re not alone. You’re a little early. v
s TronG er ToGeTher
h o W Fr Anch I se
PAr Tners bALAnce
bus Iness And Fr Iendsh IP
Starting a business is always a bold move. Starting one with close friends? That adds a layer of complexity many entrepreneurs underestimate. Business partners who begin as friends often find themselves walking a delicate line with balancing trust, communication, and personal dynamics while managing dayto-day operations and longterm goals.
For franchisees who’ve chosen to launch a venture with people they care about, the stakes are even higher. While friendship can be a powerful asset, it also demands a thoughtful approach to navigating conflict, sharing responsibilities, and keeping personal relationships intact.
As both friends and husband-and-wife duos, we created a strategic business plan entering our journey into becoming franchisees with Ace Pickleball Club. We want to offer other friends and couples actionable tips on navigating what can be a complex road between relationships and business, because celebrating success
with your close friends is all the more rewarding.
create clear Boundaries Between Work and Personal life
When you enter a business with friends, it’s easy for the lines between personal and professional to blur. From the start, set the guidelines for where the work-talk ends and the friendship takes over. Early on, we realized that if we didn’t create space between those worlds, our friendship could
suffer. Conflicts are inevitable in business - budgets get tight, decisions get debated, and pressure builds - but that doesn’t mean those tensions should carry over into your personal life.
We made it a point to protect our friendship outside of work. That means planning nights where we don’t talk shop, and instead, we go to dinner, catch a game, or just enjoy time together like we did before Ace Pickleball Club was even an idea. These moments serve as a reset to reminding you of the foundation the
Contributed by Cheryl and Darren Doyle, and Kristen and Brannon Maronek
partnership was built on. Creating that separation is essential in preserving the respect and joy that brought you together in the first place.
Play to each other’s strengths
No one person can or should do it all. Each person has their own strengths and it’s important to recognize those in each partner to solidify roles. One of the first things we did when launching our franchise was to take inventory of our individual strengths. Who was best at managing operations? Who had a knack for marketing? Who could lead customer service and community engagement? Recognizing what each of us naturally excels at allowed us to divide responsibilities strategically. It also helped build trust - knowing that a teammate had ownership over a task they were best suited for freed the rest of us up to focus on our own areas. Sure, we all had a learning curve, but allowing each person to double down on their strengths improved our performance across the board. It’s also a morale booster; people are more energized when they’re doing what they love and do well.
lean on each other for support
Running a business is a full-time job, and you need endless support to get through the good days, and even more so the tough days. We quickly learned that if we didn’t support each other through the day-to-day, we’d burn out. We made a point to rotate key duties, ensuring no one was carrying the full load alone. Whether that meant alternating who opened the club, who handled staffing, or who led community events, sharing responsibilities gave us all the ability to rest and regroup.
We also committed to having at least one of us on-site every day. Having boots on the ground helps maintain consistency, ensures we stay connected to our team and customers, and signals that we’re invested in the club’s success. But just as important as being present is knowing when to tag someone else in. Asking for help doesn’t make you weak, it keeps the team strong.
value every voice at the table
In any business, decision-making can be a pressure point - especially when you have multiple partners. Recognize that no voice should overpower another, as each opinion provides a new perspective. We’ve found that the key to avoiding unnecessary
conflict is to make sure every person has the space to speak up, be heard, and help guide the ship.
Even when we don’t all initially agree on a path forward, taking time to hear everyone’s insights has almost always led to better outcomes. We don’t believe in one person calling all the shots. Instead, we work to come to a group consensus. Not only does this reinforce respect among us, but it allows us to draw from a broader base of ideas and perspectives—something that only makes the business stronger.
Running a franchise with your friends and loved ones can be one of the most rewarding things you ever do - if you approach it with intention. For us, our path to success has been through mutual respect, clear communication, shared responsibility, and remembering what brought us together in the first place. The key is to recognize that your relationship is just as important as your bottom line.
Friendship and business don’t have to be mutually exclusive. For any franchisees considering teaming up with friends or family, remember with the right mindset and shared commitment, it’s possible to grow a thriving business without sacrificing the relationships that matter most. v
A 5 Ye Ar
Fr AnchIse emPIre Pe
Let’s walk through this together—because if you’re serious about leaving corporate America and building something that private equity wants to buy, you need more than ambition. You need a plan that works in the real world. And right now, I’ve got that plan for you, built on actual recent sales, proven outcomes, and a path I’ve seen work for people just like you.
Let’s start with what’s actually happening out there. Boxwood Partners, one of the leading boutique M&A advisory firms in franchising, has been busy. Just recently, they helped guide the sale of a multi-brand residential services group to Prospect Partners. What made that deal stand out wasn’t just the brands involved—it was the structure. This was a roll-up of several established franchisees operating
under Neighborly brands across different markets. Electricians, HVAC companies, you name it. What they built was a regional powerhouse with operational leverage and scalability. And private equity? They couldn’t resist.
This is the playbook.
Private equity firms aren’t looking to buy just any franchisee. They’re looking for well-oiled machines. Platforms. And those platforms are usually built by savvy operators who understand how to scale— how to go from one unit to five, then to ten, and then integrate systems, people, processes, and profits into something that hums like a tuned engine.
I’ve watched this same pattern unfold across sectors. Garage doors. Senior services. Pet care. Mobile medical units. When the fundamentals are tight, and the vision is clear, private equity pays attention.
So how do you, someone standing at the edge of a major career change, step into that world?
George Knauf is a trusted franchise advisor with over 20 years of experience helping individuals and companies—from startups to public brands—build success through franchising.
He founded MyPerfectFranchise.com, a free service, to guide aspiring owners toward the right opportunities and provided the deep knowledgebase behind AskFranchiseGPT.com, the #1 AI tool for franchise discovery and growth.
It begins with picking the right franchise model. One with strong margins, scalable operations, and demand that’s already here—and growing. Home services are exploding. Healthcare-related services are not slowing down. People want convenience, reliability, and trust. When you find a brand that delivers those, and you secure multi-unit or multi-territory rights, you’ve got your beachhead.
But choosing the brand is just the start. You’ve got to build it right from day one. Track your numbers. Know your unit economics. Understand your labor costs, your customer acquisition costs, your retention rate. Automate what you can. Implement repeatable systems. This is where a lot of entrepreneurs mess up—they grow, but it’s messy. Private equity doesn’t pay top dollar for messy. They pay for clean, efficient, and replicable.
Now picture this: it’s year two. You’ve got three, maybe four units under your belt. They’re performing well. You know your market. You’re hiring smarter. You’re leaning into community engagement. Your brand is starting to be known. This is where you double down. You expand your footprint, maybe even acquire another franchisee who’s struggling and fold them into your system. Suddenly, you’re not just growing—you’re consolidating. You’re building a platform.
Your expansion can happen through your adding more of your first brand, or adding units or territories from new associated market segments. For example, adding Plumbing or electrical to an HVAC Businesses. And even better if they are all under the same franchisor umbrella. As you start this venture, don’t discount the value of controlling large territories or markets, that will pay off later. The larger, more consolidated, efficient and profitable
you are, the more suitors you will have when it comes time to sell.
By the third or fourth year, you’ve centralized marketing, maybe built a regional support team, outsourced admin functions to a virtual back office. Every step you’ve taken has made you leaner, more scalable, and more profitable. You’re no longer a franchisee—you’re an operator with a regional empire.
And here’s where the magic happens.
Private equity begins to circle. They notice the revenue. They see the EBITDA. They love the brand. They see your systems. But more than anything, they see the story. You’re not just running units—you’ve created a growth engine. Something they can plug their capital into and scale to the next level.
This is what they buy.
And this is what you can build.
Five years. That’s the window. From your first signing day to shaking hands across the table on a deal that could change your family’s future. Five years to go from stuck in a job to exiting with wealth. Not just income—wealth.
But this isn’t hypothetical. This is happening. Right now. I’ve seen the deals. I’ve talked to the advisors. I’ve helped people take the leap, stay focused, and build empires from scratch.
So if you’re ready—truly ready—to bet on yourself and build something private equity wants to buy, I’m here. Let’s map it out. Let’s talk about your skills, your budget, your market, and find the right brand. Then let’s build it right. Not just for income. For legacy.
This is your time. Let’s build something worth buying.
From Loc AL FAvor ITe T o nATI on AL Force:
Ke K e’s bre AKFA s T cAFe Is s c ALIn G W ITh Pur P ose
Three years after joining the Denny’s family, Keke’s is gaining ground across the country with a reenergized brand identity, strong development momentum, and growing appeal among franchisees in the booming breakfast segment.
Keke’s Breakfast Cafe started as a beloved Florida staple, known for its fresh-made breakfasts, neighborhood feel and earlyday hours that fit neatly into guests’ lives. Now, with 135 franchise agreements signed and a presence expanding far beyond its home state, Keke’s is making the leap from regional gem to national contender — without losing sight of what made it special in the first place.
the Right Partnership at the Right time
When Keke’s joined the Denny’s family in 2022, the timing couldn’t have been better. The acquisition gave the brand access to a seasoned franchise system, operational
support and infrastructure built over decades, while still preserving the DNA that made Keke’s so successful in Florida.
“The opportunity to scale with support from a company like Denny’s has been a game changer, but we’ve remained firmly in the driver’s seat when it comes to what Keke’s is and what it stands for,” said Jon Ahrendt, senior director of franchise relations for Keke’s Breakfast Cafe. “Our focus has always been on maintaining the guest experience and culture that built this brand in the first place.”
That strategy is paying off. In the last 18 months, the brand has opened 17 new locations and expanded into six additional states, building momentum for a future with 200 units and beyond.
growth that’s intentional, not aggressive
Keke’s isn’t chasing growth for growth’s sake. With a sharp focus on finding qualified operators and strong real estate opportunities, the brand’s expansion has been thoughtful and steady. New markets in Georgia, Texas, and Tennessee have
shown early success, as have individual locations in California, Colorado and Nevada.
“We’ve turned down plenty of deals that didn’t feel like the right fit,” Ahrendt said. “We’re not interested in fast growth if it comes at the expense of who we are. Every new franchise partner has to believe in the model, the lifestyle, and the quality we’re committed to delivering.”
Franchise agreements have poured in from both first-time owners and seasoned multi-unit operators — proof that the brand’s promise of operational simplicity and strong unit economics resonates across the board.
familiar, With a fresh Perspective
Even as the brand expands, Keke’s has taken care to refresh its identity in a way that enhances rather than erases its legacy.
A redesigned cafe layout features lighter interiors, warmer materials, and a more welcoming flow for dine-in and carryout guests. Branding has been modernized to match today’s aesthetic without abandoning the approachable neighborhood feel that built its fan base.
Most importantly, the food hasn’t changed. The menu still leans into hearty breakfasts, pancakes, and fresh-cut fruit that keep guests coming back.
“We didn’t overhaul anything just for the sake of change,” Ahrendt said. “We evolved the brand to make sure it still feels current while staying true to the things that matter most to our guests, which are fresh food, great service, and a warm, relaxed atmosphere.”
Why Breakfast is the smart Bet
Franchisees are flocking to breakfast concepts, and Keke’s checks a lot of boxes.
The brand’s limited hours (7 a.m. to 2:30 p.m.) allow for better work-life balance and easier staffing. The menu is streamlined but high quality, and the kitchens are built for speed and efficiency. That makes Keke’s especially attractive to operators who want a business with predictable routines and strong returns.
Combine that with the cultural boom of brunch, early-day dining, and a renewed consumer focus on experiences, and the timing couldn’t be better.
a new chapter Beyond florida
Keke’s may have started in Florida, but its story is expanding quickly. As new franchisees introduce the brand to markets across the country, the Keke’s team is focused on supporting them every step of the way with site selection guidance, training programs, and systems designed to scale.
The results speak for themselves. Early performance in new markets has outpaced expectations, reinforcing confidence that the brand’s appeal travels well and has plenty of runway ahead.
Building a national Brand, one cafe at a time
With more than 135 agreements signed and a development pipeline that stretches across the country, Keke’s Breakfast Cafe is no longer just a Florida favorite. It’s a national brand in the making.
“We’ve built something special, and now we get to share that with a much wider audience,” Ahrendt said. “Our goal isn’t to become the biggest name in breakfast, it’s to become the most loved.” v
aBout k eke’s BR eakfast c afe:
Keke’s Breakfast Cafe is a Florida-born restaurant chain specializing in breakfast, brunch, and lunch favorites. Known for its freshly made meals, Keke’s offers a wide range of options, including pancakes, waffles, omelets, and other classic dishes. With a commitment to high-quality ingredients and excellent customer service, Keke’s Breakfast Cafe provides a welcoming and relaxed dining experience for customers of all ages. The cafe currently operates in Florida, Georgia, Tennessee, Nevada, Texas, Colorado, and California, with other locations in multiple U.S. states slated shortly.
For more information, please visit www.kekes.com/franchise and follow Keke’s on Instagram, Facebook, and LinkedIn.
InFus In G The Ar T o F
bus Iness WITh Ar TIFI c IAL
InTe LLIG ence
“ Artificial intelligence is not a plug-and-play silver bullet. When used for the right reasons, it is a performance multiplier that shows good processes.”
I stand in the room, shoulder-to-shoulder with the decision makers of this lucrative deal that is about to go through. Everyone has an agenda, and everyone has a boss to report to at the end of this. What I'm describing may sound to you like a boardroom during a high-stakes business negotiation, but I was standing in a room full of drug dealers. That scenario wasn’t from a movie; it was my life as an undercover narcotics agent. Before I ever set foot in a boardroom, or became CEO of a massive company, I served in the military. Later, I became an undercover narcotics agent then SWAT Commander, where I spent each day in situations like the one described.
One might wonder how the skills of a SWAT Tactical Commander and member of the military can provide you with an incredible edge when it comes to business. I went from kicking in doors to kicking off board meetings, trading in my tactical gear for a suit and tie. The military taught me discipline, operating within a proven system, and navigating a clear chain of command to ensure the objective is met.
This all led me to the world of franchising at RE/MAX, where I climbed the corporate ladder and became the CEO of a public company that supports nearly 9,000 franchise units and 140,000 agents in 110+ countries. Most recently, my journey led me to now growing and coaching leaders through Area 15 Ventures, a private equity/ family office franchise growth engine. Through all these drastically different career paths I’ve embarked on, the mission remains the same: protect the people, serve the people, grow the people.
A part of protecting, serving and growing people comes with staying ahead of the innovation curve as a leader. With 30% of jobs in the U.S. expected to be fully or semi-automated by 2030, it’s no longer a question of when artificial intelligence will be completely ingrained in our society, but how. Albeit popular, there are many reasons why people adopt A.I. for the wrong reasons.
don’t follow a . i., lead it.
Artificial intelligence is not a plug-andplay silver bullet. When used for the right reasons, it is a performance multiplier that
shows good processes. The key here is that the operating system in question was optimized to begin with; A.I. just lends a helping hand to make it better and allows the human behind the screen to focus on bigger picture, complex company goals. On the other side of the coin, A.I. can emphasize and highlight poor practices just as easily as good ones. If your data is messy and too broad, or your company culture is too vague, A.I. just consumes, processes, and accelerates that chaos. A.I. isn’t meant to make final decisions—that’s still up to humans. Use it to support your goals and strengthen your solutions, but if you follow it blindly, it can end up making the problems even worse.
Prompt-engineering (what you type in or ask the bot to do) and critical-thinking go together. These prompts should be used to educate the A.I. and keep the voice of output consistent and within the values of the company. Otherwise, it will give you a statement as boring and simple as the language you used to prompt it. You must coach it and mold it to do what you want rather than letting it take the reins or fill in the gaps with incorrect, regurgitated information.
For example, someone should first use an A.I. tool to help "seed" the situation and develop ideas, while also providing that tool with context and background on who's asking the question and why, the culture of the organization, the brand’s methods of operating, and relationship standards for the customers and public to keep the brand voice and values consistent.
People- first Mindset: using a . i. to assist, not Replace
For an optimized A.I. working experience, technology needs to ease the strain of a heavy workload, not replace or add to it.
I’m a fan of the A.I. First model, where smart technology helps germinate ideas and sharpen insights before they reach the table. But with Gallup reminding us only 21% of employees globally feel engaged, staying People First is just as vital. A.I. should support humans, not sideline them, by handling the busywork so people can focus on what truly matters.
Responsible use and Written communication with a
. i.
I don’t know where this misconception first formed, but the output of an A.I. tool is never ready for publication, nor is it the bona-fide decision-maker. Treat this initial output as a draft, because that is exactly what it is! I use AI tools to help me create the final product, but I am part of it every step of the way, and I have final say. I do not use these tools to write entire business briefs, contracts, or essays for me, nor would I send anything output by the chatbot to a client prior to looking it over and fact-checking it first.
With this technology developing as quickly as it is, legislative regulations can’t keep up. There’s no federal or state-level precedent that businesses can refer to when deciding the usage and boundaries of A.I. Thus, responsible use of artificial intelligence must be a standing agenda item for leadership, not an IT update. In fact, I don't believe the IT department should own the A.I. program. They should be a part of it, but the executive team should take charge of the A.I. strategy collectively and guide it in a way that will best benefit their business and employees.
When it comes to responsible and practical use of A.I., maintaining company culture is key. Culture is just how we behave when no one’s watching.
When leaders embody curiosity, integrity, and a spirit of experimentation, their teams tend to reflect those values in how they apply A.I. But when leaders get distracted by flashy trends or accept sloppy data practices, the organization’s culture can decay as fast as the algorithms they run. v
s Y nerGY homec Are re Pe AT s A s FA s Tes T-
G ro WIn G Fr Anch I sor I n The Indus Tr Y
For The FIFTh s Tr AIG hT Y e Ar
Aftermarket Automotive Brand Recognizes Michael Gray and Bob P. with Complimentary Detailing and Inner-Guard® Plus Packages
SYNERGYHomeCare, a leading provider of in-home care services to seniors and individuals of all ages and an Entrepreneur 500-ranked enterprise, led the home care industry in territory sales growth for the fifth consecutive year in 2024, with strong momentum continuing through the first half of 2025.
A pioneer in the home care industry, the company was founded in 1999. In
January of 2025, it was acquired by Levine Leichtman Capital Partners (LLCP), a Los Angeles-based private equity firm, to further accelerate growth for the franchise system and to support the brand with capital, resources and expertise.
For each of the past five years, SYNERGY HomeCare awarded more territories than any other franchisor in the home care category, according to a review of franchise disclosure documents (FDDs) and other public records of all home care franchisors who are members of the International Franchise Association (IFA).
SYNERGY HomeCare added 76 new
territories last year, ending 2024 with 550 territories in 42 states, which represents a 64% increase in the brand’s geographic footprint since December 2019. This accelerated growth has continued to build in 2025 with 53 new territory sales inked in the first half of the year.
In 2025, Entrepreneur also recognized SYNERGY HomeCare as one of the fastest growing franchises based on unit growth and ranked the company #44 on its Fastest Growing Franchise list.
“As we look ahead to the balance of the year and beyond, we will continue to execute on our vision to provide
world-class care at home for all,” said Charlie Young, CEO of SYNERGY HomeCare. “Our key priorities remain growth-oriented, including opening new markets, helping optimize our existing franchisees’ operations, enhancing our service offerings, and expanding access to professional in-home care for more people across the country.”
SYNERGY HomeCare was recently named to Franchise Business Review’s Culture100 for the fourth year in a row, which ranks the top 100 franchise companies who foster a strong company culture by focusing on leadership, core values, franchisee community and engagement. SYNERGY HomeCare has also been consistently recognized over the years by Franchise Business Review as a top franchise for women and veterans, as well as a top low-cost, and recession-resistant franchise opportunity.
“Over the past five years we have continued to strengthen our business platform for franchisees,” said SYNERGY HomeCare Chief Growth Officer Mike Steed. “From our onboarding specialists and dedicated franchise performance consultants to our turnkey franchise model, sophisticated brand marketing and national referral partners, we are committed to setting franchisees up for success. Home care isn’t a trend – it’s an essential service in a society with an aging population and a rising demand for in-home support. With over 50 million seniors being 65 and older
in America, and 90% of these seniors wanting to age in place in their own homes, compassionate-minded entrepreneurs are realizing there is no better time than now to enter the home care space.”
SYNERGY HomeCare has continued to make numerous investments in enhancing its programming, most recently introducing Total Well-Being Care, which is designed to support seniors in managing their
physical, emotional and social wellness. One of the most noteworthy aspects of the program is a partnership with mental health platform BetterHelp.
SYNERGY HomeCare’s other signature care programs include Memory Care, Cancer Care, Hospital-to-Home Care, Veterans Care and Disability Care.
For more information on SYNERGY HomeCare franchising opportunities visit https://synergyhomecarefranchise. com.
aBout sYne RgY hoM ecaR e - the leading hoM e c aR e PRovide R:
SYNERGY HomeCare is the fastest-growing national franchisor in the home care industry with over 240 franchises operating in more than 550 locations in 43 states across the U.S. The company provides a broad range of non-medical in-home services including personal care, companion care, memory care and specialized care for individuals living with physical or developmental disabilities, chronic health conditions or recovering from illness or surgery. No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward. For more information visit SYNERGYHomeCare.com or find an in-home care location near you.
seven Po Wer Fu L sTr ATeGIes
T o d r I ve Fr AnchI se e n GAG emenT And Gro WTh
Franchise systems thrive when all stakeholders - franchisees, franchisors, and staff - are aligned in purpose and passion. Unfortunately, many systems fall short, operating in silos rather than as cohesive, high-performing teams. The remedy lies in one key concept: engagement. But not just any engagement - true, systemic, and strategic engagement that transforms relationships and fuels growth.
Based on my decades of franchise leadership and consulting, here are the top seven strategies any franchise system can adopt to enhance engagement and create a healthier, more profitable network.
1start with a shared strategic vision
Engagement starts at the top - with a vision everyone understands and believes in. But don’t just dictate the direction. Involve franchisees and staff in shaping that vision. When stakeholders help create the roadmap, they feel ownership and pride. They don’t just follow the plan - they champion it.
Take the time to put your vision in writing, share it openly, and revisit it regularly. A clearly articulated, collaboratively built vision energizes a system and aligns all decisions with a common goal.
2Make annual conventions unmissable
The annual franchise convention is your most important engagement event of the year. It’s not just a training or sales meeting - it’s a time to inspire, align, and connect. When convention attendance exceeds 90%, systems experience stronger communication, higher motivation, and measurable sales growth among attendees, compared to non-attendees.
But to get high attendance, the event must provide genuine value. Let franchisees participate in shaping the agenda, present new ideas, and showcase innovations. When franchisees see themselves in the event, they’ll show up - and the system will thrive.
3launch franchisee networking groups
Peer-to-peer connections are a powerful way to enhance engagement. Franchisee networking groups - organized regionally or by performance tier - create channels for sharing ideas, solving challenges, and fostering friendly competition. They empower franchisees to contribute to each other’s success and reduce dependency on the franchisor for every answer.
Yes, franchisors may fear negative discussions in these groups. But if a brand is listening and responsive, these forums become sources of insight - not dissent.
4hold Regional listening tours
Franchise leaders often hear from only the extremes: the happiest and the most dissatisfied franchisees. That leaves out the valuable perspectives of the silent majority. Regional listening tours - where senior leaders meet with franchisees face-toface in small group settings - are gamechangers.
These tours help uncover real issues, build trust, and make franchisees feel heard. But they must be structured to avoid becoming complaint sessions. Come with thoughtful questions and a commitment to constructive dialogue.
5create an interactive franchisee intranet
Too many intranets are static and one-directional - tools that push out information rather than pulling in feedback. An interactive platform that enables forums, Q&A, real-time updates, and franchisee-driven content can become the digital heartbeat of your brand.
Encourage franchisees to contribute to best practice libraries, share success stories, and recognize each other. The more your digital tools reflect two-way communication, the more connected and engaged your system will be.
6Maximize the Power of franchise advisory councils
Franchise Advisory Councils (FACs) are vital for giving franchisees a voice in decisions and direction. But their impact depends on how they’re run. Councils should represent a diverse mix of franchisees - large and small, new and veteran, from varied geographies. Terms should be staggered, and meetings must be well-structured and meaningful.
Importantly, don’t use FACs as rubber stamps. Involve them early in strategic initiatives. When franchisees see their feedback influencing real decisions, trust skyrockets - and engagement follows.
- As an
consultant, and entrepreneur, Evan
has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, the author of the book Ingaging Leadership: The Ultimate Edition, and a thought leader in leadership and success.
Evan is the CEO of Ingage Consulting. Visit www.evanhackel.com
7foster a culture of ingaged leadership
The foundation of all these strategies is a leadership philosophy known as Ingagement. It’s more than listening - it’s about proactively involving people in shaping the business. It’s not about giving up control, but about earning commitment through collaboration.
Ingaged leaders ask for input, recognize ideas, and follow through with transparency. They build cultures where franchisees feel like partners, not just customers. This approach is especially critical when working with younger generations, who value inclusion, autonomy, and purpose.
final thoughts: engagement is not optional - it’s essential
When a franchise system is engaged, it performs like a finely tuned orchestra - every part contributing to a common masterpiece. But engagement doesn’t happen by accident. It requires strategy, intention, and leadership that’s committed to listening, involving, and empowering. If your franchise system isn’t yet operating at that level, don’t be discouraged. Start with one strategy, build momentum, and then layer in the rest. Because the stronger the engagement, the stronger your brandand the more successful your franchisees will be. v
Evan Hackel
author, speaker,
Hackel
e m P o Wer In G The
nex T Gener ATI on o F
Ph Y s I c AL Ther API s T s:
h o W FYZI c AL Is s h APIn G
cAreers And sTren GThen In G
The Indus Tr Y
As a practicing physical therapist and a franchise regional consultant with FYZICAL, I’ve seen firsthand how the right support can transform the careers of new graduates. I’ve also seen how that transformation drives long-term success for our franchisees.
FYZICAL Therapy & Balance Centers, with more than 600 locations nationwide, is tackling these issues head-on through innovative programs designed to empower students and recent graduates. These programs strengthen our student repository and solve a critical challenge for clinic owners by attracting, training, and retaining top-tier talent in a competitive market.
Why Physical therapy and Why fYZical?
My journey into physical therapy began after a high school injury. I was inspired by my older brother and decided to follow him into the profession. Over time, I discovered a true passion for helping people regain their quality of life, especially older adults like my grandparents who struggled to maintain activity as they aged.
I joined FYZICAL to deepen my expertise in balance disorders, a specialty that impacts many patients, especially seniors. I wanted to grow within a supportive clinical community dedicated to continued learning and patient-centered care, and I found a model where clinicians are empowered not just as care providers, but as business partners and future owners.
Meeting new graduates’ needs in a competitive Job Market
The healthcare job market is dynamic and physical therapy roles are in high demand. However, new graduates often face hurdles. Clinics are cautious about investing in early-career therapists, and many young PTs accept positions based primarily on salary to manage student debt, sometimes at the cost of long-term professional development.
FYZICAL’s response is the TeamFYZICAL graduate program,
a nationwide initiative that connects students and new graduates directly with clinics ready to provide hands-on clinical experience and mentorship. Unlike many generic training opportunities, this program matches participants based on location preferences and specialized clinical interests such as orthopedics, balance and vestibular therapy or pelvic health. This ensures the experience is both relevant and rewarding for the graduate, and strategically beneficial for the clinic.
The result is that franchise owners build stronger teams, see faster onboarding and retain high-performing talent for the long term.
Building skills and confidence through Mentorship
At FYZICAL, education never stops. The program emphasizes ongoing training and gives graduates the chance to learn from highly skilled clinicians, in an environment that promotes exposure to cutting-edge treatment methods. This approach accelerates career growth and builds confidence, helping new PTs transition smoothly into established clinical roles.
And for clinic owners, this means smoother integration, more consistent patient care and a culture of clinical excellence that contributes to better outcomes and stronger business performance.
addressing Workforce shortages with stability and growth
Staffing shortages are a critical issue nationwide, but FYZICAL’s program helps clinics fill gaps with motivated, well-prepared therapists. According to our internal data, 38 percent of graduates in the TeamFYZICAL program move directly into full-time roles within FYZICAL clinics, giving owners access to a steady stream of vetted, clinic-ready talent to support long-term growth and patient demand.
This direct pipeline fosters better retention and stronger ties between clinics and educational institutions; in turn, leading to more consistent patient care and professional satisfaction for clinicians. It also helps franchisees reduce turnover and maintain quality of care.
Responding to Rising demand for hands- on learning
The program’s enrollment has grown by 10 percent year over year, according to FYZICAL internal reporting. This reflects a rising demand among PT students for meaningful, hands-on clinical experiences that bridge the gap between classroom and career.
Graduates often say the opportunity to work closely with seasoned clinicians and the supportive culture of FYZICAL are key reasons they feel prepared and excited to launch their careers.
opening doors to ownership: a Recruitment and Retention strategy
Beyond clinical training, FYZICAL offers the Partnership Advantage Program, a unique pathway for PTs to become coowners and operators of franchise locations alongside experienced entrepreneurs. This program empowers clinicians to develop business skills, invest in their communities, and shape the future of physical therapy from both clinical and leadership perspectives. It also provides existing entrepreneurs with a built-in succession plan and an opportunity to expand alongside a motivated clinician-partner who can focus on clinical excellence.
It also gives franchisees a built-in succession plan, enabling them to grow their business alongside a motivated clinician who is already invested in the clinic’s long-term success.
This entrepreneurial model aligns with FYZICAL’s mission to nurture the physical therapy workforce not only as practitioners but also as leaders and innovators.
If you’re a prospective franchisee looking for a turnkey system to build a highperforming, future-ready team while preparing for growth or succession, FYZICAL’s graduate and partnership programs were designed with you in mind. Explore how FYZICAL can support your journey at fyzicalfranchise.com.
My Perspective: Why these Programs Matter
Having experienced FYZICAL’s culture of mentorship and specialty training, I can attest to the impact it has on career
aBout MaRc PhilliPs:
Marc Phillips, PT, DPT, OCS, is a physical therapist with FYZICAL Therapy & Balance Centers. Educated at Brigham Young University, California State University Northridge, and Temple University, he specializes in balance disorders. Marc enjoys coaching sports, raising his four children, and spending time with his dogs. He is passionate about empowering patients and mentoring the next generation of physical therapists.
development. For new graduates, FYZICAL is not just a place to start. It is a place to grow, gain confidence, and even envision ownership opportunities.
And for franchisees, these programs don’t just help you staff your clinic. They help you cultivate the next generation of leaders and create long-term loyalty.
To those beginning their PT careers, my advice is to seek programs that prioritize education, provide real-world experience, and foster leadership. FYZICAL’s graduate and partnership programs offer exactly that.
looking ahead: innovating for the future
FYZICAL is committed to evolving these programs to meet future workforce needs. The organization is expanding specialty training, residency programs, and integrating new technologies. Over the next decade, these efforts will build a resilient, skilled, and entrepreneurial physical therapy workforce, ready to deliver exceptional care.
By investing in clinician development, FYZICAL helps franchisees build stronger businesses and sets a new standard for success in private practice physical therapy.
Franchise development is changing fast. While nontraditional formats like airports, stadiums, travel plazas, campuses and entertainment districts are becoming increasingly vital, the smartest growth strategies aren’t about choosing one path over another. Rather, they’re about designing a flexible, multiformat approach that reflects where the consumer is today and where brands can perform long-term.
s c ALIn G s m Ar Ter:
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r esh API n G Fr Anch I se Gro WT h
This evolution is being driven by fluctuating real estate trends, shifting consumer behavior and a franchise economy that demands greater versatility. The opportunity now lies in embracing a blended strategy, one that balances dense, high-traffic non-traditional builds with thoughtful investment in streetside real estate and co-branded formats that optimize visibility, efficiency and scale.
At Auntie Anne’s, we’ve built one of the strongest non-traditional footprints in franchising, with over 2,000 locations across high-volume venues. But we’re not resting on legacy. Today, we’re expanding our development lens; elevating our approach to non-traditional growth while accelerating strategic expansion into standalone and co-branded streetside builds. In fact, 49% of our 2024 co-
branded franchisee signings were for streetside locations, reinforcing that modern formats are gaining traction far beyond the mall. Together, these initiatives position us to grow with intention, accessibility and staying power in a rapidly shifting franchise landscape.
Why non-traditional is Becoming the new traditional
There’s a reason non-traditional development has captured so much attention: it’s where convenience, visibility and efficiency intersect. Today’s increasingly mobile consumer expects speed and accessibility without sacrificing quality. This creates a powerful opportunity for QSR brands that can serve those in-transit moments without requiring
Bobby Morena, CDO, GoTo Foods
a 2,000-square-foot footprint or a lengthy dine-in experience.
Simultaneously, landlords are prioritizing recognizable, operationally sound brands that can enhance guest experience and drive volume. The result is a mutually beneficial model: franchisees gain access to high-traffic, lower-overhead locations, while property owners secure trusted partners.
For Auntie Anne’s, these high-traffic venues – airports, stadiums, travel centers, and universities – are no longer one-offs, but integral to a broader, diversified growth strategy. It reflects a strategic evolution from our mall-based roots, aligning with shifting real estate trends and rising demand for grab-and-go experiences.
One of the clearest illustrations of what’s possible comes from Randy Labosco, a veteran Auntie Anne’s operator who has built a commanding presence across Dallas-Fort Worth International Airport. Recently, winning yet another bid, his airport portfolio will boast seven locations spanning every terminal. His trajectory reflects not just franchise growth, but the cumulative impact of experience, operational rigor and the strength of a well-supported system in a complex, nontraditional environment.
In addition to high-performing nontraditional venues, Auntie Anne’s is seeing strong results from co-branding strategies, particularly when paired with sister brands like Cinnabon® or Jamba®. In 2024, we signed more than 340 co-branded franchise agreements. One standout example is The OM Group’s commitment to 12 Auntie Anne’s/Cinnabon co-branded units across Michigan and Ohio, illustrating how platform company synergies and smart real estate selection can power multi-unit expansion.
operational e xcellence is the competitive advantage
As the foodservice landscape continues to evolve, non-traditional development is becoming a critical growth engine – and operational excellence is what separates the contenders from the leaders. Success in these unconventional venues requires more than a great product. It demands operational adaptability, brand clarity and
a model that supports execution at every level.
Non-traditional environments come with unique challenges: limited back-of-house space, unpredictable traffic patterns, staffing constraints and the need for speed without sacrificing quality. Many brands aren’t built to thrive in this space but those that are, and that execute with discipline, have a powerful edge.
At GoTo Foods, we’ve built that edge. Our platform company model gives brands like Auntie Anne’s the tools to win in highvelocity, compact formats. Through shared infrastructure – including intentional store layout design, labor modeling tools, custom equipment packages, tailored training and operational playbooks, POS integrations and more – we provide a blueprint for success. It’s not a copy-paste approach; it’s a strategic, purpose-built system that adapts to each new venue type without diluting the brand’s identity or customer experience.
As more brands rush into the nontraditional space, many falter at the point of execution. Interest is high, but true excellence comes from experience and infrastructure. Our ability to marry efficiency with hospitality, familiarity with flexibility and scalability with operational discipline is what positions us ahead of the curve.
Operational excellence isn’t just a nice-tohave – it’s the competitive advantage.
data- driven development for smarter growth
Smart growth requires smart data. At GoTo Foods, we rely on data to drive every decision. We analyze traffic patterns, demographic profiles and even daypart pacing to determine where, and how, to place units – whether streetside or nontraditional. This ensures that our locations are not only visible but also viable. Today’s franchisees are asking different questions now: How can I maximize revenue per square foot? How do I diversify beyond traditional shopping centers? Where can I go that builds brand visibility while minimizing risk? Invest in and lean on data to respond. Flexible formats are no longer a novelty –
they’re an expected offering and growing part of a franchisee’s portfolio strategy. Of Auntie Anne’s 2,000+ locations, the brand footprint reflects a thoughtful mix of formats: traditional mall spaces, streetside shops, non-traditional venues like airports and travel centers, and co-branded models. This format diversity is the data-driven response that in turn strengthens the system.
Where the future is headed
Looking ahead, we believe the future of franchising will be shaped by three big shifts:
1. Flexible formats will outperform fixed formats. Modular design, mobile ordering, and cross-functional equipment will allow brands to go where the traffic is, not wait for it to come to them. Diversify your store model portfolio to allow for flexibility.
2. Visibility will drive value. Airports, arenas, and other non-traditional venues aren’t just high-traffic, they’re high-awareness. Lean on data to make smart decisions in where you develop to strategically complement your traditional growth.
3. Smarter Operators will Demand Smarter Models: As operators become more sophisticated, they’re prioritizing formats that deliver strong returns, backed by the systems and support of their franchisor. GoTo Foods’ platform company model is purpose-built for today’s franchisee, powered by enterprise engines that span technology, supply chain, revenue management, marketing, culinary innovation and development, creating operational efficiency, demand generation and scalable growth across all seven brands.
At Auntie Anne’s, we’re proud of our non-traditional legacy, but we’re even more focused on what’s next. Auntie Anne’s is redefining growth for the modern, mobileminded consumer by prioritizing highvisibility, high-velocity formats that meet guests wherever they are. By investing in flexible formats, co-branding innovation and platform company-powered execution, we’re helping our franchisees scale smarter – and building the blueprint for the future of franchising. v
m F v e x P o Tees uP
MFV Expositions (“MFV”) and Comexposium, the nation’s leader in connecting the franchising world with motivated entrepreneurs, is set to host their annual Franchise Expo West trade show event at the Los Angeles Convention Center on Sep. 5-6.
The two-day event is the franchise industry’s largest trade show in the west, featuring 100+ exhibitors, more than 20 different workshops and panels, and an estimated attendance of 3,000+ entrepreneurial candidates looking to franchise their way to business ownership of their own.
“Having just wrapped up one of our biggest ever international events in New York City, we’re feeling very confident about putting on a successful Franchise Expo West event,” stated Martin Joksimovic, president of MFV Expositions. “Out west, no market is more important than the Los Angeles metro area, and we think the timing of this event is to our advantage. In periods of economic uncertainty, when there are doubts about job security and diminishing career advancement opportunities, interest in franchise ownership tends to go up. Which makes Franchise Expo West the perfect setting to connect motivated entrepreneurs with hundreds of the hottest names in franchising. Our role is to play matchmaker and provide attendees with opportunities to explore an entrepreneurial future through franchise ownership.”
The Franchise Expo West agenda includes several workshops and panel discussions, hosted by a lineup of well-known and respected speakers including Dr. John Hayes, the Titus Chair for Franchise Leadership at Palm Beach Atlantic University, Andrew Seid, senior consultant with MSA Worldwide, and Andre Kay, founder and CEO of Sociallybuzz.
Among the headlining events, there will be recurring sessions for topics such as the A to Z’s of Buying a Franchise and Franchising Your Business, where attendees can educate themselves on the franchise investigative process, marketing, selling, organizational strategies, and how to find the right resources. In addition, Franchise Expo West features additional programming and networking opportunities such as:
Emerging Brands Pavilion – reserved for emerging franchisors with the potential to become the next big thing, brands with 10 units or less can showcase their business models at the Emerging Pavilion, one of the busiest locations on the show floor
Business Resource Center – the Business Resource Center is a thriving hub of networking, where franchisors can strengthen their connections to the industry’s top vendors and suppliers who specialize in growth strategies designed to take brands to the next level
West Unplugged – throughout the twoday expo, MFV Expo will once again be teaming up with the franchise industry’s wildly popular Social Geek Radio show to conduct live podcast interviews on their West Unplugged Show, broadcast directly from the trade show floor
With over 100+ exhibitors, attendees at Franchise Expo West will have plenty of options for one-on-one conversations with franchise development representatives from each brand. This includes firsttime exhibitors such as French Florist, Boba Nation, and Manna Coffee, as well as several midsize brands including The Tutoring Center, Rosati’s Pizza, Scenthound, and Charley’s Cheesesteaks & Wings. For those looking for popular franchise brands who’ve become household names, Dream Vacations, IHOP, and McDonald’s will all be exhibiting at Franchise Expo West.
Franchise Expo West is MFV Expo’s third
of four domestic events in 2025, having already hosted trade shows in Charlotte and New York City. The lone remaining expo on this year’s schedule is Franchise Expo Austin, set for Nov. 14-15. As for next year, MFV Expo has already released their first two trade shows scheduled for 2026, including Franchise Expo South in Fort Lauderdale (Jan. 16-17), and the International Franchise Expo in New York City (May 29-30). To date, MFV Expo is currently on track to break their trade show attendance record for the third consecutive year.
Registration is now open for both attendees and exhibitors looking to attend Franchise Expo West. For more information, including travel and lodging options, please visit https://www.franchiseexpo.com/west.
aBout M fv e xPositions:
MFV Expositions is the world’s largest producer of franchise expos, known for its highly successful franchise events produced throughout the U.S. and around the world. The company offers faceto-face opportunities for prospective franchisees to meet franchisors looking to grow their brand. Each expo features franchise concepts representing nearly every industry and investment level, along with a robust conference program for attendees and franchisors.
To learn more, visit hammerandnailsgrooming.com.
For franchise opportunities, visit hammerandnailsfranchise.com.
aBout coM exPosiuM:
Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 135 B2B and B2B2C events across many different sectors, including agriculture, construction, fashion, food, health, leisure, real estate, retail, security and tourism. With events in over 30 countries, Comexposium welcomes more than 3.5 million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 20 countries.
GLOBAL expansion
E xp ANSION
We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
Local Career Coach, Entrepreneur Opens atWoRk in Richmond to Help Close Workforce Gaps, Fuel Innovation
AtWork®, the nation’s leading staffing franchise for empowering job seekers and facilitating company growth, has opened its newest location in Richmond at 112 S. Providence Road, Suite 103, a short distance from A.M. Davis Elementary School.
atWork r ichmond s outh is locally owned by chamise Bellamy, a seasoned career coach and marketing professional. Bellamy’s unique career trajectory, including roles at c apital o ne, c arMax, cnn, altria, McKesson and Washington speakers Bureau, has given her valuable insight into both sides of the hiring process. she knows firsthand how difficult it can be for talented candidates to market themselves effectively, and how costly it is for businesses to recruit and retain the right people.
“ t his business was truly birthed from my passion for helping people change their circumstances,” said Bellamy. “a s a female leading a minority-owned business with a corporate background,
i understand the challenges individuals encounter when seeking quality job opportunities. you do not have to walk through our doors with it all figured out. if you have the desire and the ambition, myself and our team of skilled recruiters will help you get there.”
For more than three decades, atWork’s mission has been to connect people with jobs and jobs with people. With more than 100 locations nationwide, atWork puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, it and management-level positions at some of the nation’s largest and most recognizable companies.
“We are proud to open our doors in the r ichmond area and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and coo of atWork.
AtWork.com/richmond-south
Batte R ies Plus Awards Franchise Owners for Achieving Outstanding Customer Service
As Batteries Plus embarks on a campaign focused on being The Experts In Charge of all battery and power solutions, the franchise is proud to recognize store owners for their commitment to providing excellent customer service.
t hree franchise owners were honored with the customer s ervice award during Pluscon, Batteries Plus’s collaborative franchise convention. competition for s ales achievement awards such as these was incredibly tight this year, with more franchise owners qualifying to receive awards than ever before in company history.
Powering Service with Expertise
Winners for the customer s ervice award were honored for achieving top scores on metrics based on customer loyalty and their willingness to recommend Batteries Plus to others. Whether serving individual customers or supporting commercial partnerships, these stores exemplify the hands-on service and deep technical knowledge that sets Batteries Plus apart from competitors. t he top three store owners recognized for exceptional customer service were:
1. r ob richardson, Lafayette, co
2. Mike Branz, r ancho cucamonga, ca
3. r ob Weghorst, suffolk, Va
“ t his award is about more than simply a score or metric; it’s about the trust and confidence our franchisees have built within their communities,” said s cott Williams, cEo of Batteries Plus. “Every time a customer walks into one of our stores, they can expect real human expertise and a helpful experience from people they trust. We’re proud to have built a brand reputation surrounding our unmatched customer service, and that’s entirely because of our franchisees.”
t he customer s ervice awards align with the brand’s newly launched Experts in charge campaign, which reinforces the value customers find at each Batteries Plus store: knowledgeable experts, personalized support, and solutions that go beyond a standard transaction.
batteriesplusfranchise.com.
five s ta R Bath s olutions, Mosquito s hield Celebrated as Top Franchise Brands for Multi-Unit Owners by Entrepreneur
Five Star Bath Solutions and Mosquito Shield, two fast-growing home service brands within the Five Star Franchising platform, have once again been recognized on Entrepreneur’s list of the Top Franchise Brands for Multi-Unit Owners. This marks the second consecutive year that both brands have earned this distinction — a reflection of strong scalability, system-wide support and franchise owner satisfaction.
Mosquito shield ranked n o. 58, and Five star Bath s olutions ranked n o. 107 on this year’s list.
“o ne of the benefits of the franchising model is the flexibility it offers — whether you want to run a single unit or scale across multiple territories,” said Michael Moorhouse, Brand President of Mosquito shield. “With proven systems, low startup costs and recession-resilient services, home service franchises like ours are built for growth-minded entrepreneurs.”
Multi-unit ownership defines both systems:
• Over 90% of all territories are owned by multi-unit operators
• Over 80% of all franchise owners own more than one territory
• On average, franchise owners operate more than three territories
Both brands also earned spots on Entrepreneur’s 2025 Franchise 500®, with Mosquito shield ranked n o. 136 and Five star Bath s olutions at n o. 233.
“ it’s exciting to see how many Five star Franchising owners operate not just one location, but a business portfolio — often
across multiple brands in our platform,” said d ean hartley, Brand President of Five star Bath s olutions. “ t he steady rise in multi-unit ownership reflects both our strong centralized support and the staying power of our brands in the home services industry.”
For more information about Five Star Franchising and its platform of home service brands, visit fivestarfranchising.com.
Newsweek Names uRBan ai R One of 2025’s Greatest Workplaces for Gen Z
Urban Air Adventure Park, the global leader in indoor adventure parks and part of the world’s leading youth enrichment platform Unleashed Brands, has been ranked as one of America’s Greatest Workplaces for Gen Z in 2025 by Newsweek. The prestigious ranking recognizes companies excelling in creating positive, supportive, and growth-oriented environments for earlycareer employees.
With more than 15,000 team members nationwide, Urban air’s workforce includes nearly 9,900 g en Z employees, making up over 60% of its total staff. The brand has
embraced this generation by fostering meaningful career pathways and creating a culture where g en Z team members can thrive.
“at Urban air, we’re focused on more than just filling positions—we’re committed to developing the next generation of leaders,” said t im sharp, Brand President of Urban air. “By creating opportunities for g en Z to grow, take initiative, and lead, we’re not only strengthening our parks today but also equipping young people with skills that will serve them for a lifetime.”
Urban air offers more than 20 attractions, including intense ropes courses, Urban air’s sky r ider, adventure slides, Battle Beams, laser tag, dodgeball courts, electric go-karting, obstacle courses and more. Each park also features a state-of-theart, fast-casual café, ensuring a seamless experience for families and multiple revenue streams for franchisees.
Urban Air currently has more than 350 parks open or under development. To learn more about Urban Air and its franchising opportunities, visit https:// urbanairfranchise.com/
on The rIse:
5 Franchise Brands Making an iMpact in 2025
As the franchise landscape continues to evolve, 2025 is shaping up to be a promising year for a number of emerging brands bringing fresh ideas and thoughtful innovation to their industries. These companies are gaining attention for their smart systems, strong leadership, and ability to meet the needs of today’s consumers and franchise owners alike.
From handcrafted bagels to nostalgic ice cream sundaes, eco-forward environmental testing to trusted home care, and streamlined remodeling solutions—these five emerging franchise brands are all making headlines for the right reasons. Here are 5 franchise brands to keep an eye on this year:
one stop kitchen and Bathroom Remodeling: stone & cabinets
The kitchen and bath remodeling industry has long been known for its complexity for consumers—multiple subcontractors, long lead times, and confusing bids. Stone & Cabinets is transforming that. With a one-stop-shop model, this brand offers countertops, tile, laminate flooring, cabinets, and installation all under one simplified roof.
By cutting out the middle man, Stone & Cabinets has not only made the kitchen and bathroom remodeling process easier for homeowners and contractors, they have created a streamlined franchise model that is simple for franchise buyers to jump into with a serious competitive edge.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
Beyond the streamlined operations, the company is a stand out due to its product sourcing and inventory efficiency. Stone & Cabinets offers five cabinet lines, including their in-house brand. Customers find wholesale pricing within the 60,000 ft showroom space and unique packages to create a comfortable, approachable experience.
Why It’s Worth a Look: Remodeling spending in the U.S. continues to rise — expected to grow over 5% between now and 2030 — and Stone & Cabinets is positioned to meet the
demand with a better, faster, more franchise-friendly approach. Check out more information here: https:// superiorstoneandcabinetfranchise.com .
stepping into the seniorcentric industry with elder’s Journey home
care
As America’s population ages, the demand for trustworthy in-home care is skyrocketing. Elder’s Journey Home Care is harnessing the opportunity with a mission-driven philosophy that is built on compassion, reliability, and deeply personalized support.
Founded in 2012, Elder’s Journey has developed a home-based system that provides both medical and non-medical assistance to ability-challenged individuals of all ages. From quality Alzheimer’s and dementia care to medication management, Elder’s Journey Home Care works to be a breath of fresh air in every family’s life with focused, premium services that give individuals of all abilities and ages the compassionate care that they deserve.
Within the easy-to-follow structure, franchise partners can get started quickly with the potential to generate revenue from day one. Multiple income streams stem from a variety of services, such as skilled nursing, geriatric case management, and certified home health aide. Franchisees receive training, compliance guidance, and back-office support. But beyond the systems, it’s the culture of care that makes this brand different. Franchisees are empowered to build strong local teams while focusing on quality of life for their clients.
Why It’s Worth a Look: With around 4.1 million Americans turning 65 last year, senior care is one of the fastest-growing franchise sectors. Elder’s Journey is a thoughtful new entrant into the space boasting multiple revenue streams and a turnkey system. Learn more here: https:// eldersjourneyhomecarefranchise.com.
tapping into a RecessionResistant Market with stone environmental services™
In an age of increasing regulation and environmental awareness, Stone Environmental Services™ is stepping in with a franchise system designed to deliver clarity, professionalism, and peace of mind in the field of environmental testing. Services include mold, lead, and asbestos testing, radon mitigation, and indoor air quality assessments.
Founded in 2001, the company has built a strong reputation serving industries such as manufacturing, aerospace, government, and printing. Now expanding through franchising, Stone Environmental Services offers a unique opportunity in this highdemand field with no scientific experience necessary. Instead, franchisees are only required to pass EPA, DOT, and OSHA classes.
With thorough training, compliance support, and a strong brand foundation, the company offers an incredible foundation in an industry on the rise. Stone Environmental’s systems emphasize transparency, compliance, and operational efficiency with the leadership team and decades of experience to back it.
Why It’s Worth a Look: As demand for environmental testing continues to expand to the tune of $14.47 billion by 2033, Stone Environmental Services offers a recessionresistant model with real-world impact, bringing opportunity to a market that remains largely underserved.
For more information on the Stone Environmental franchise, visit the corporate site: https:// stoneenvironmentalservices.com/ franchising/
scoop n scootery:
Memorable sundaes scooped with speed
What began as a single ice cream truck and a delivery-only model in Massachusetts has now turned into a rapidly growing franchise with a devoted fanbase and an out-of-this-world menu. Scoop N Scootery is redefining the dessert space with handcrafted sundaes, Instagram-worthy visuals and a brand identity that leans hard into speed with a playful edginess.
Scoop N Scootery has created a league of its own. The sundaes are remarkable, with fun names like Demogorgan and Fainted Pikachu, plus a look to match. Beyond the product, its viral-savvy marketing and digital presence is next level. The brand’s flavor names, vibrant packaging, and TikTok content—some topping 2 million views—have helped it gain national attention and accelerate awareness in new markets. The ice cream franchise is also known for its sheer speed and availability, offering delivery up to 2 am in select locations.
Franchisees benefit from both the logistics playbook and the growing brand recognition that fuels faster ramp-up. Marketing guidance, hands-on training, and an accessible leadership team are all a part of the franchise package.
Why It’s Worth a Look: The brand is expanding into new territories fast, proving there’s massive demand for premium dessert delivery done right—and they’ve
got the systems to scale it. Ice cream is a steady segment in the restaurant industry, topping an estimated $79.4 billion globally. Check out the brand here: https:// thescoopnscooteryfranchising.com.
harnessing the Power of Breakfast & community with Bagel hole
There’s nothing average about Bagel Hole. This Georgia-based brand is redefining what a bagel shop can be, combining nostalgic New York-style bagels with creative flair and modern convenience. With eye-catching options like Rainbow, Blueberry, and Strawberry bagels alongside classics like everything and sesame, and unexpected flavors like Rosemary Salt, Bagel Hole delivers a memorable experience rooted in quality and personality.
Customers aren’t just coming for the bagels—they’re staying for the experience and the atmosphere. It’s a communitystyle hub, offering support for various organizations and staying hands-on with local life. The menu is complemented by a suite of signature sandwiches, homemade schmears, salads, pastries, and a full beverage selection. The brand has also carved out a strong niche in catering, offering event-ready options that go well beyond breakfast.
For franchise buyers, Bagel Hole delivers a turnkey opportunity designed for attractability, community engagement,
and simplified operations. With a proven operational blueprint, multiple revenue streams, and robust support, the franchise model is tailored for both first-time owners and experienced operators. New franchisees receive hands-on training at headquarters and on-site support during their opening, as well as ongoing marketing and operational guidance.
Why It’s Worth a Look: The global bagel market is projected to reach $7.35 billion by 2030, and Bagel Hole is on top of the demand with a stand out product line, proven systems, and solid background. With opportunities to own a slice of the market in key territories, Bagel Hole is a great step into franchising. Visit https:// thebagelhole.com/franchise to learn more.
e xplore Your options
These five brands have come into the marketplace with scalability, solid leadership, and standout services or products. They each have a competitive edge that creates a promising step into the world of franchising while mitigating the risks that typically are inherent with business ownership. If you aren’t sure where to start, my team is an excellent place. With approachable, real-world guidance and solid experience in all industries, we can guide you on which option best suits your passion, vision, budget, and goals.
Visit on website at www.fmsfranchise. com or give us a call at 866.264.7465.
d on AT os PIZZA on c e Lebr ATIn G
62 Ye Ars o F L ArG er-Th An-LIFe
InnovATI on
For many businesses, reaching 5-, 10-, and 15th anniversaries is a pipe dream; but for the team at Donatos, the brand’s multi-generational longevity is a reality due to constant innovation and a desire to deliver more. It’s a philosophy perfectly captured in the brand’s new tagline of “Gotta love more.”
In its 62nd year in business, the brand is doubling down on what sets it apart— its promise to deliver more of everything that matters most: more smiles, more laughs, more love, more time together, more toppings, more flavor, more fun, AND more nationwide growth.
When Founder, Jim Grote, opened the first Donatos in 1963 during his time as a student, his father called “the whole pizza thing” a fad. That “fad” resulted in a sprawling business that still resides within the family today, 6 decades later.
donatos Pizza vending Maching (Yes, a full automated pizza restaurant)
With CEO and President Kevin King at the helm, the brand opened its first fully autonomous pizza restaurant in June. Donatos and its sister company Agápe Automation partnered with Appetronix to bring the robot operated restaurant to life. The new fully automated restaurant can be found before security in front of Concourse B at the John Glenn Columbus International Airport and is operated by restaurateur HMS Host. This partnership further strengthens Donatos Pizza’s mission to promote goodwill through its products, service, principles, and people, while King’s recent four point strategy, which focuses on creating new, innovative ideas that will disrupt the pizza scene.
The autonomous restaurant operates 24/7, leveraging state-of-the-art robotics and data science technologies that enable an efficient experience from the time the pizza is ordered to the time the customer picks it up. The robot also offers an engaging visual experience, allowing customers an inside look at their pizzas being freshly prepared in real time.
This new model has a significantly smaller footprint than traditional restaurants and is built to thrive in on-the-go locations like airports, offices, military bases, hospitals, and universities. By reducing space requirements and operating costs, the model creates new opportunities for franchisees to thrive in areas where a full kitchen is not feasible.
The automated restaurant has been met with great demand, with many on-the-go travelers taking advantage of the freshly and speedily baked pizzas. Future robot vending machines will continue to offer an engaging visual experience, allowing customers an inside look at their pizzas being freshly prepared in real time.
As the demand for flexible, efficient restaurant formats grows, Donatos is investing in technologies that reduce barriers to entry and help franchise partners build stronger, more profitable businesses.
texas takeover
The brand continues its Texas takeover with the signing of three new franchise groups, further solidifying its commitment to the Lone Star State. The latest deals— two in the Dallas-Fort Worth area and one
in Houston— bring Donatos Pizza’s total multi-unit franchise groups in Texas to nine, with seven now actively developing in DFW and two in Houston.
Donatos Pizza currently operates locations in Flower Mound and Frisco, where it has earned great praise for its consistent quality, customer satisfaction, and signature Edge to Edge® pizzas. With the pipeline of new stores growing rapidly, the brand anticipates several new Texas locations will open their doors beginning in 2025.
These new signings emphasize the brand’s ambitious long-term growth strategy in Texas, where it aims to open more than 100 locations over time across key markets including DFW, Houston, Waco, Austin, and East Texas. This momentum in Texas builds on a strong 2024 for Donatos Pizza, as the brand continues to advance its strategic focus on People, Innovation, Brand Relevance, and Growth under the leadership of King.
As expansion accelerates, high-potential territories remain available across key Texas markets, offering a limited-time opportunity for qualified franchise partners to join the brand before these markets are fully claimed.
With Texas being one of the friendliest franchising states due to its strong economy and low tax burden, businesses can retain more of their earnings and reinvest in growth, making it the perfect place for Donatos to continue expansion. Furthermore, Texas has a thriving restaurant industry, creating ample opportunities for multi-unit franchise partners.
looking ahead
In addition to the Appetronix partnership and rigorous franchise development plans, the brand continues to reach new heights with the implementation of new menu items like Buffalo Chicken Pizza and, most recently, Chicken Dippers.
Donatos continues to embrace new technologies that offer scalable solutions and redefine how and where high-quality food is served. These exciting consumer advancements coupled with exponential franchise growth have allowed Donatos to have a record-breaking year of innovation. The brand looks forward to the rest of 2025 and continuing to serve premium pizzas to its customers across the nation, truly living up to their tagline of “Gotta love more.” v
h os PITALITY,
Peo PLe And h um An
connec TI on:
h o W c r Ave W or Th Y
br Ands A nd Jon TAFFer
Are bu ILd In G The Fu T ure
o F Fu LL- s erv I ce dI n In G
In the restaurant and franchise industries, growth goes beyond the numbers, it is about identifying where opportunity meets mission, and where passion meets purpose.
At Craveworthy Brands (“Craveworthy,”) we are constantly evaluating what makes a concept not just scalable, but truly impactful. We breathe new life into emerging and legacy brands that have soul and deliver exceptional dining experiences to consumers. At the end of the day, we are in the business of people, and above all, we are looking for partners and brands who share that people-first mindset.
In our latest strategic joint venture, we have teamed up with Taffer’s Tavern, one of the first full-service pub franchises founded
by award-winning hospitality expert, author and “Bar Rescue” television host and executive producer, Jon Taffer. This partnership represents a powerful position of vision, values and opportunity. Taffer’s impressive track record in the hospitality world speaks for itself, not just as a leader behind the industry leading T.V. show, but as an operator who truly understands how to turn a concept into a thriving business.
In adding Taffer’s Tavern to Craveworthy’s robust portfolio, our
Jon Taffer
goal is to unlock new growth opportunities and elevate the brand experience nationwide. This goes beyond just opening new locations and entering new markets; it is a joint commitment to value and creating chances without compromising on what makes the brand special through a hospitality-first, operator-focused approach.
a shared commitment to true hospitality
At Craveworthy Brands, we keep an eye out for unique brands that are grounded in purpose. When Taffer and I began our initial discussions, it was a meeting of the minds, our unwavering belief in what hospitality should be, carving out a blueprint for success.
Taffer has spent more than four decades in hospitality, spearheading the transformation of thousands of restaurants and pub operations, sharing guidance and allowing them to thrive. With the goal of creating a quintessential modernday tavern, Taffer’s Tavern was born as a gathering place where old friends can reconnect, and new memories are made – combining familiarity with innovation. From the beginning, it was clear that Taffer’s Tavern was a brand with heart and soul, sharing in Craveworthy’s mission to providing world-class guest experiences. Craveworthy is rooted in operational excellence, and when it comes to standout operators in the pub space, few are more respected than legend, Jon Taffer. Built on a mutual devotion to putting people first, the partnership mixes Craveworthy’s
proven expertise in restaurant growth with Taffer’s star-powered market presence to propel its operations and create a bold, joint vision for the future of hospitality.
scaling with intention and Purpose
The franchising space continues to flourish, with new and existing concepts growing faster than ever. It is crucial that systems are in place to ensure that when we scale our brands, we do it right, setting our owner-operators up for long-term success. Craveworthy was built for operators, by operators.
In addition to strengthening the restaurant organization, Craveworthy will continue expanding the brand’s national footprint through a franchise program rooted in a hospitality-first approach, culinary innovation and operational ease. With efficient systems, advanced technology and industry-leading support, Taffer’s Tavern presents a compelling opportunity for entrepreneurs entering the pub space with an established model.
What sets Taffer’s Tavern apart is that it never compromises on personal values. The brand was purposefully created to be both operator-friendly and profitability-focused – without sacrificing integrity, hospitality or the guest experience. With a flexible footprint, simplified kitchen execution and a strategic back-of-house model, Taffer’s Tavern empowers franchise partners to operate proficiently and scale sustainably. The combination of low overhead, speed of service and a recognizable name with
Majewski, CEO and Founder of Craveworthy Brands
a built-in world presence creates a rare opportunity to align mission and margin in one powerful concept.
the human element
Beyond shared interests, what truly sealed the deal in this strategic venture is our shared belief in the importance of human connection. Taffer and I both agree that hospitality is a deeply personal industry, and our goal is to create a sense of community in each of our restaurants where guests feel welcomed and remembered. Outside of looking at revenue and margins, we want to make sure that our brands are resonating with them first. For franchise partners, we want to ensure that we are providing the opportunity for them to pursue their entrepreneurial dreams while feeling immensely supported.
This joint venture is a values-based partnership between leaders who believe that the best way forward is to put people first, deeply investing in its guests, franchise partners and team members. In this exciting chapter for both Craveworthy Brands and Taffer’s Tavern, we are laying the foundation for a new phase of growth.
Gregg
sI x Fr AnchI se
mAr K e TIn G sTr ATeGIes
T o he LP sTren
Perry is the Chief
GThen Your br
And
Brand Officer for CertaPro Painters®, North America’s Most Referred Painting
Company. In this role, she leads the company’s brand strategy and marketing. With more than 15 years of franchise marketing expertise and 30+ years of marketing experience, Dawn has a proven track record of driving lead generation and delivering extraordinary brand experiences with a customer-centric approach.
The franchise industry continues to grow and change, and marketing strategies must evolve simultaneously. According to the International Franchise Association’s 2025 Franchise Economic Outlook, franchises are anticipated to grow an additional 2.4% in 2025, a faster rate than the 1.9% projected for the broader economy by the Congressional Budget Office (CBO).
In addition to this projected growth, franchises are also navigating a more complex, customer-driven landscape where authenticity, local relevance, and trust carry more weight than ever. The franchises that adapt to these changing expectations will maintain a competitive edge, foster stronger connections within their communities, and, ultimately, win more customers.
Here are six strategies to help boost your franchise marketing efforts in 2025 and position your business for success:
1embrace Multi- channel digital Marketing With a local voice
Digital marketing is vital for business growth, but success depends on how effectively franchises adapt their strategies and tailor their messages to a local audience. Franchises should implement a mix of strategies, such as search engine optimization (SEO), targeted social media advertising, and partnerships with influencers, to engage with consumers across multiple channels. The goal is to connect with consumers on a local level and to build an emotional connection.
An authentic, community-focused message makes you stand out and enhances engagement. Increasingly, customers want to support businesses that demonstrate their values through tangible actions. Franchises that combine a national digital strategy with local storytelling will gain a competitive edge.
2think of social Media as the new town square
Social media has become the virtual hub for brand storytelling and customer engagement. It’s where conversations happen, stories are shared, and reputations
and brands are built. For franchises, that means creating a strong presence at the local level.
Franchises can optimize their social media by maintaining authentic local pages that share behind-the-scenes content, local updates, and staff highlights. Pair that with strategic paid amplification and active engagement—liking, responding, and conversing with customers—and create a powerful local voice that builds trust. It is the new town square in effect – if you can provide relevant information that shows you are a small business owner who lives locally and employs local people, loyalty follows.
3leverage content Marketing to Build trust and authority
While content marketing isn’t new, it’s becoming more critical than ever in building long-term customer relationships. Franchises should invest in content
Dawn
that educates, entertains, and inspires, particularly when tailored to a local audience. Whether it’s blog posts about common customer questions, videos showing your team at work, or even locally produced podcasts, content can help franchises position themselves as trusted experts in their communities. Customers gravitate toward brands that offer value well before a sale ever happens.
4turn customer Reviews into storytelling Moments
Customer reviews are among today’s buyers’ most trusted sources of information. But beyond stars and scores, the most effective franchises use reviews to tell real stories.
That includes actively encouraging reviews, responding publicly to feedback, and featuring authentic testimonials across websites and social platforms. For example, one of our franchisees received a two-star review online and they chose to reach out
to the customer personally and resolve the issue. Ultimately, they turned the review into a five-star experience. Sharing stories like this shows how your brand lives up to its promise and responds when things don’t go according to plan.
5Build deep Roots through community involvement
Franchise brands that embed themselves in their communities gain more than just visibility—they earn consumer trust. In 2025, real-world engagement is just as important as digital impressions.
Whether it’s sponsoring youth sports teams, participating in street festivals, or hosting booths at home shows, these efforts matter. Highlighting these initiatives in marketing materials creates emotional resonance and positions your franchise as a vital part of the local community, not just a national brand.
6don’t Rely solely on Paid advertising
While paid digital ads can generate leads, they can’t buy trust. In 2025, franchises should be wary of relying too heavily on advertising to do all the work. The most successful brands will take a hybrid approach, combining paid media with high-touch, locally driven tactics.
Think yard signs, wrapped vehicles, neighborhood sponsorships, and in-person visibility. These channels continue to be effective because they build familiarity in ways digital platforms can’t replicate.
the Bottom line: authenticity Wins
Franchise marketing in 2025 is about more than reach—it’s about resonance. Franchisees who focus on personalized, local messaging, participate actively in their communities, and prioritize relationship-building will be best positioned for growth.
Fr AnchI sees WAnT Wh AT Wor K s — And b obbY ’s Wor K s
With nearly 30 years in franchising, Patrick Cunningham has helped shape the growth of industry giants like Dunkin’, Little Caesars and Inspire Brands. Now, as the newly appointed Chief Development Officer of Bobby’s Burgers by Bobby Flay, he’s bringing that deep expertise to one of the most exciting brands in fast casual.
Backed by a culinary legend and built on a flexible model that fits today’s multi-unit operators, Bobby’s Burgers is positioned for a breakout year. At the halfway point of 2025, we caught up with Patrick to talk trends, challenges and what’s drawing savvy franchisees to the Bobby’s brand.
What key franchising trends are defining the landscape for growth-minded operators in 2025?
The trend in 2025 has continued to be that of multi-unit and multi-brand franchisees diversifying their portfolios. This helps to mitigate risk in various scenarios. Consolidation also continues to be a growing trend. Large-scale operators are scaling up, leveraging their organizational structures and geographical footprints. Non-traditional growth is trending as hightraffic facilities like airports, colleges and universities are increasing their capacity and growing with their traffic. From a technology standpoint, franchisors are investing heavily, including inventory systems, centralized marketing and guest outreach platforms. Catering to a larger audience helps mitigate risk.
Patrick Cunningham
How are experienced multi-unit operators approaching new investments this year? What are they looking for that they weren’t five years ago?
Operators are definitely approaching investments with a more strategic focus than they have in the past. They’re looking for brands with quickly scalable models and favorable unit economics, rather than being confined to one consolidated area. They also vet leadership teams and franchisee support systems. With ongoing labor shortages, operators favor brands that have a simple yet effective operating system.
What role is brand differentiation playing in the current market, especially in fast casual?
Fast casual is a very competitive marketplace. Consumers can choose almost anything they want, where they want it and when they want it. Unique experiences are important to consumers and therefore important to franchisees. Brands need to be able to tell a story that consumers latch on to.
Menu innovation and creativity are also very important for consumers and operators alike. Differentiation is about being distinctive, operationally sound and scalable. It’s not just about standing out today but being built to stand out in the future.
With inflation and real estate shifts still impacting site selection, how important is operational flexibility in 2025?
Operational flexibility in 2025 isn’t just important — it’s become critical for franchise growth and site selection. Inflation, rising buildout costs and real estate volatility are forcing both franchisors and franchisees to rethink how and where they scale.
Operational flexibility is no longer a niceto-have — it’s a non-negotiable competitive advantage. Brands that empower operators to adapt location, labor and layout are better positioned to grow sustainably in today’s volatile environment.
If
you had to name one reason why now is the right time to franchise with Bobby’s Burgers, what would it be?
aBout Bo BBY’s BuRge R s
BY Bo BBY flaY:
Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience, cofounded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience. With nine locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.
There is no other brand like Bobby’s Burgers by Bobby Flay. Bobby’s Burgers has it all — a chef-driven concept, an unforgettable burger experience with a quality menu that is second to none and an operating model that can be placed in a variety of environments. We provide Flay for All.
We are gaining significant traction here at Bobby’s Burgers, and missing out now may mean missing out on the opportunity altogether.
Where are franchisors missing the mark in 2025?
A lot of franchisors are still doing things the way they did 10 years ago and wondering why they’re not getting results. The consumer has changed. The franchisee has changed. And if your systems, menu, marketing and brand experience haven’t evolved, you’re going to get left behind.
At Bobby’s Burgers, we’re taking a different approach. We’re building a modern, scalable franchise model designed to meet the expectations of today’s guests and drive long-term growth. It’s a full reimagination of what a chef-driven, fast-casual brand can be. Now is the time for franchisors to lead with innovation, invest in their brand experience and create platforms built for sustained success.
For more information about Bobby’s Burgers, visit bobbysburgers.com. To learn about franchise opportunities, visit bobbysburgers.com/franchising.
co LLAbor ATI on I s sTILL
K In G In Fr AnchI s In G:
H OW TO B UILD S TRONG B ONDS WITH YOUR F RANCHISEES
You hear the stories a lot. Stories about the bitterness, resentment, and conflicts between franchisees and franchisors, the feeling going both ways. I am here to tell you that it doesn’t have to be that way. In fact, if franchisors are purposeful about building strong bonds with their franchisees, growth will follow.
Franchise systems thrive when local entrepreneurs—who bring the passion of ownership—and national leaders with strategic vision come together in support of a shared purpose. But you have to put in the work to find that balance between
franchisee needs and franchisor goals. If the trust is there, franchisors who roll out new initiatives necessary for growth and success will face much less heartache than networks that have been unable to move past the ‘Us vs. Them’ mentality.
Throughout my 20-plus years with Spherion Staffing and Recruiting, I’ve witnessed firsthand how earning and maintaining franchisee trust and engagement isn’t only beneficial for company culture, but is also a solid business strategy that gets the results everyone wants. How we show up for our clients, candidates, and colleagues truly makes a lasting impact, and a big part of that support is the way we bring people together to ensure that strategic decisions strengthen not only the overarching
business but also the success of the local offices and communities.
When franchisors create opportunities for collaboration at every level—engaging franchisees in strategic planning, peer mentorship, and face-to-face communication—it’s easier for everyone (even the most skeptical people) to move together in the same direction. Here are several strategies that have helped us build those connections at Spherion, and how franchisors like you can leverage trust, empathy, and collaboration to fuel your franchise system’s long-term success.
lead with clarity and empathy
In my experience, the success of any initiative depends on how well we include our franchisees during the decisionmaking process. Franchise owners are savvy entrepreneurs and brand champions; they deserve to understand why decisions are made and to see how their feedback shapes the path forward. Setting aside time to connect with franchisees early—then giving them space to share their struggles and openly addressing their questions—can help franchisors build trust and create a strong sense of belonging within their franchise systems.
Here’s how we create space for open dialogue and feedback from our franchisees at Spherion. We regularly connect with people at all levels of the business through systemwide franchisee surveys, small peer group discussions, and franchisee-led committees tied to our strategic priorities. The result is honest insight and fresh perspectives.
We also meet monthly, and more frequently as needed, with our Franchise Advisory Council (FAC), which helps me walk in their shoes and treat each decision we make with the care and respect it deserves. Our leadership strives to create a collaborative environment that allows these discussions to be a two-way street where, together, we share insights from what we’re seeing at all levels of the industry and strategize ways that we can adjust our approach when needed. At the heart of it all, our job as the franchisor is to lead with clarity and empathy while ensuring our strategies align with our values. Our desired outcome is to empower our franchisees to take over sharing that vision with their colleagues at the local level.
harness Peer-to-Peer collaboration
While building a strong culture starts with franchise leadership unifying their franchise network around shared values and goals, I also believe that franchisees play a vital role in reinforcing that vision with each other and their team members.
At Spherion, we encourage franchisees within the same state or region to regularly gather and share on-the-ground insights with each other. We prioritize this type of focused franchisee collaboration by fostering connections through peer groups named after each of our strategic pillars. In addition to these groups, we support three franchisee-led committees focused on Growth, Profitability, and Evolution—in our Profitability Committee, for example, top-performing franchisees co-create strategies to improve systemwide margins. Most importantly, our culture of transparency doesn’t stop at the franchiseefranchisor boundary. Our corporate senior leadership team, franchisees, and their colleagues join forces to attend client business reviews, support local Chamber of Commerce events, and offer networking seminars for other business owners. By bringing their staffing expertise out into the community together, our franchise owners elevate the brand locally while reinforcing the collaborative spirit that drives our entire system forward.
Kathy George is President of Spherion Staffing & Recruiting and a Certified Franchise Executive (CFE) with nearly 30 years of experience in the staffing industry. She leads the strategic direction and performance across more than 200 franchise locations nationwide, championing collaboration, innovation, and equity. Recognized as a Top Staffing Leader to Watch in 2024 and named to SIA’s Global Power 150 Women in Staffing list, Kathy is a passionate advocate for inclusive leadership and workforce transformation.
in-Person e xperiences Build deeper Relationships
As franchisors, there’s something special about the energy of being in the same room as your franchisees, whether for systemwide gatherings, one-on-one market visits, or simply getting together to work towards a common goal. These moments recharge teams, deepen individual franchisor-franchisee relationships, and create the kind of shared energy that just can’t be replicated over an email chain or Google chat.
An annual national franchisee meeting is a perfect extended opportunity for franchisors to share stories, celebrate wins together, and reassure your franchise network that you’re doubling down on support when the going gets tough. When you can’t be physically present, consider maintaining that human-to-human connection through on-camera video calls and regular check-ins such as town halls, peer group calls, and monthly business reviews.
Spherion’s Annual National Meeting is one cornerstone of our efforts to meet in person. I love the opportunity to connect with Spherion’s franchise owners and colleagues in personal, meaningful ways. We look forward to our National Meeting all year long. Aside from planned inperson meetings, my team and I regularly visit franchisees’ offices for in-person strategy meetings, onsite client meetings, or to participate in sales meetings with prospects. These experiences create an even deeper connection by offering the chance to hear directly from people in the field and from the communities our franchisees serve every day. This gives our corporate senior leaders a chance to offer real-world guidance, hands-on coaching,
and to show up as true partners in their efforts.
collaboration is a Business strategy
A culture rooted in trust, empathy, and collaboration isn’t built overnight. It’s hard, but worth the effort. It takes selfreflection as leaders and as an organization. By listening to feedback, creating inperson space to deepen relationships at all levels of our organization, and facilitating opportunities for peer-topeer collaboration, we create something much more meaningful than just business growth. We equip our franchisees to thrive professionally and grow their businesses with confidence while bettering the communities where they live and work— because they know they’re backed by a franchisor who makes decisions with them, not for them, strengthening both the brand and the people who bring it to life every day. v
r oo Ted In PurP ose
And d r I ven bY A vI s I on:
how s haquanna West revitalized Two Franchises in her First Year
Over a year ago, Shaquanna West found herself exhausted in her corporate career, burnt out from a toxic environment where, despite holding several leadership positions, she felt restricted and uninspired, overworked and underestimated.
When the opportunity to purchase a Pinot’s Palette paint-and-sip franchise was presented to her, West realized the time had arrived to stop supporting other people’s visions and start investing in her own.
In July 2024, with no prior experience in franchising, business ownership or even art, West acquired her first Pinot’s Palette studio in Summit, NJ. Re-energized by the autonomy, flexibility and creativity of entrepreneurship and confident in her vision to build the joyful space she always dreamed of, she drove a 60% increase in revenue within her first year.
The turnaround was so successful that by February 2025—just seven months later— West acquired a second location in Brick Township, NJ. She credits her rapid success to three key factors.
fostering a People- first culture
West intentionally builds her business around the people, not the product. She and her team pay close attention to the details that make guests feel seen and celebrated, from curating the right playlist for a Wednesday night class or recognizing a birthday during a public session. Her goal is to create an atmosphere where every guest feels welcomed, remembered and valued.
“ West intentionally builds her business around the people, not the product. She and her team pay close attention to the details that make guests feel seen and celebrated.
”
That level of hospitality starts from within, with a team culture built on respect, collaboration and trust. Drawing from her own experience in toxic workplaces, West makes it a priority to foster a supportive environment where her artists feel empowered to contribute ideas, take initiative and show up as their full, creative selves. She’s seen that energy flow directly into the guest experience, fueling the joyful, community-driven atmosphere that defines her studios.
getting out in the community
West’s people-first philosophy extends beyond the walls of her studios. From day one, she set out to build authentic connections by partnering with local churches, schools, nonprofits and small businesses to host fundraisers and special events. These collaborations have not only introduced new guests but also positioned her studios as trusted, engaged members of the community. West credits this genuine community involvement as one of the most powerful drivers of growth, and one of the most meaningful parts of her journey.
implementing strategic operational discipline
Despite having no prior experience as a business owner, West brought strong leadership, structure and strategic thinking to the table. She quickly optimized her studios’ offerings, hours and class formats to better meet the needs of her guests and drive profitability. One of her first changes was expanding the schedule to include more family-friendly options, such as Mommy and Me classes, kids summer camps and earlier time slots that better suited parents and young families.
“ West’s people-first philosophy extends beyond the walls of her studios. From day one, she set out to build authentic connections by partnering with local churches, schools, nonprofits and small businesses to host fundraisers and special events.”
West also credits much of her early success to the support and resources provided by the Pinot’s Palette corporate team. From marketing toolkits to operational playbooks and product variety guides, she fully leveraged the franchise system to build a strong foundation. Following the proven framework while adding her own strategic touches made her transition into business ownership both smooth and successful.
living her Purpose
What began as a leap of faith and a strong belief that people deserve to feel seen and celebrated has turned into two thriving
businesses and a life of purpose for West. Clear vision and hard work not only drove her studios’ financial success but also built two community hubs that celebrate creativity, confidence and connection— which, for West, is what continues to inspire her every day.
To others who feel burnt out in their corporate careers and may feel scared to take the leap into business ownership, West offers this piece of advice: “You’re allowed to choose yourself. You don’t need permission to pivot. Get clear on what kind of life you want to live—and take one intentional step toward it.” v
LI me PAInTIn G bu ILds on 2025 m omenT um WITh
nATI on AL
Gro WTh, Tech InnovATI on, And AWArd r eco G nITI on
In an increasingly competitive home services landscape, LIME Painting is standing out with a bold approach to franchise growth, operational refinement, and a deepening commitment to quality craftsmanship. As 2025 unfolds, the Denver-based painting franchise is not just growing — it’s evolving.
Known for delivering high-end painting and restoration services to luxury homes and commercial spaces, LIME Painting has hit the ground running this year with new locations, improved systems, and national recognition that further cements its reputation as a leader in the premium painting category.
Expanding Footprint, Thoughtful Growth
In the first half of 2025, LIME Painting added several new franchise owners to its expanding roster. Meredith Royall
launched LIME Painting of Westchester, bringing the brand to New York’s affluent Hudson Valley region. Meanwhile, Gregory Fallen opened LIME Painting of Kansas City, furthering the brand’s reach into the heartland. Another team, Javier Hernandez and Chadya Abou, is preparing to open LIME Painting of North Miami in the coming months.
The company projects five more franchise signings before the end of the year— positioning LIME to close 2025 with seven new territories and a growing footprint across key metropolitan and suburban markets.
“We’re being very intentional about who we bring into the system and where we expand,” said Nick Lopez, Founder and CEO of LIME Painting. “Our growth strategy is about more than just adding dots on the map — it’s about setting our franchise owners up for long-term success by giving them the tools and support they need to excel.”
Building infrastructure for scalability
Behind the scenes, LIME has taken major steps in 2025 to streamline its internal operations and strengthen its franchise support systems. The company has restructured departments at its corporate headquarters to foster better collaboration, improve agility, and ensure a seamless experience for its franchisees.
This restructuring is also a prelude to significant technology investments, including enhanced digital tools aimed at optimizing workflows, tracking performance, and increasing operational consistency across locations. For a brand that prides itself on delivering exceptional results in often complex, large-scale projects, these upgrades are key to maintaining quality while scaling efficiently.
“We’re laser-focused on building a foundation that allows for thoughtful, sustainable growth,” Lopez explained. “By
investing in better systems and bringing in exceptional people, we’re ensuring our franchise owners are set up to thrive while delivering the quality and care LIME is known for.”
Recognition and Rising Reputation
LIME Painting’s ongoing success hasn’t gone unnoticed. The brand earned a spot in Entrepreneur magazine’s 2025 Franchise 500, a coveted list that ranks the topperforming franchise brands across the U.S. Based on factors like unit growth, brand strength, and financial stability, the ranking affirms what many franchise insiders already know — LIME Painting is a brand on the rise.
The accolade is particularly meaningful given LIME’s position in the specialized segment of high-end painting services, where reputation, trust, and consistency are everything.
“Our inclusion in the Franchise 500 is a
strong indicator that our model works,” Lopez noted. “It’s validation for the hard work of our franchisees and our team, and it motivates us to keep raising the bar.”
Project highlights from across the country
While headquarters focuses on strategy and infrastructure, franchisees across the country are bringing LIME’s mission to life with ambitious, high-profile projects.
In Northern Colorado, franchise owner Tyler Fuss is leading a full-scale remodel of a major hotel — a project that showcases LIME’s growing influence in the hospitality space. In Boise, Idaho, Kevin Schramm is overseeing restoration work across several multiunit apartment complexes, reflecting the brand’s expanding role in large residential developments.
Further south, Lorraine Sanchez in San Antonio has taken on a mix of commercial projects that include civic institutions
“ Our growth strategy is about more than just adding dots on the map — it’s about setting our franchise owners up for long-term success by giving them the tools and support they need to excel.”
and even a local zoo, adding cultural spaces to LIME’s diverse portfolio. And in Charleston, South Carolina, Cory Griggs is executing a blend of residential and commercial projects that require specialty finishes and restoration detail — a testament to LIME’s reputation for craftsmanship.
“These aren’t just painting jobs,” said Lopez. “They’re transformations. And they show the level of trust our franchisees have earned in their communities.”
the Road ahead
Looking ahead, LIME Painting is targeting growth along the Northeast Coast and throughout the Midwest, with particular focus on markets like Chicagoland. The company sees strong demand in these areas for upscale painting and restoration services — especially from homeowners and businesses seeking trustworthy, turnkey service providers.
Even as it grows, LIME remains grounded in the values that shaped its founding: love, integrity, mission, and excellence — a philosophy summed up in its L.I.M.E. acronym. These values influence everything from hiring to training to how franchisees interact with customers.
“We want to be known not just for what we do, but how we do it,” Lopez added. “That’s what makes LIME different.”
As 2025 continues, LIME Painting shows no signs of slowing down. Instead, the brand appears to be doubling down on its commitment to service, support, and smart growth — a combination that’s proving to be as durable as the finishes they apply.
For more information about LIME Painting’s services or franchise opportunities, visit limepainting.com.
From cLI c K s To c runch:
H Ow T HE R ED C HICK z’S T IK TOK FAME
IS Fu ELING A
FRANCHISE B
OOM
We opened our first Red Chickz in downtown L.A. back in 2018 not to go viral or to rack up likes, but simply to serve seriously crunchy, flavorful chicken. The idea came after a trip to Nashville, but with a twist we thought Californians would love. We wanted something bold, honest, and delicious, never imagining that TikTok would catapult it into the spotlight.
Fast-forward to today, and we’re looking at over 1.1 million TikTok followers and 228K on Instagram, with more than 38 million likes across our TikTok videos. That kind of attention isn’t simply vanity;
it’s the kind of energy that can launch a brand into people’s daily conversations. We have five locations open and have already signed more than 35 franchise deals in places like Texas, New Jersey, North Carolina, Oklahoma, and beyond, and we have no doubt that our virality on social media feeds this growth.
authenticity over ads
We didn’t hire fancy ad agencies or create polished campaigns. We kept things raw. If someone took a crunchy bite of our French Toast Chicken Sandwich or drizzled honeybutter on their Nashville Hot Chicken Tacos, we asked them to post it. We let the food, and our fans, tell the story. And before long, comments like “When are you coming to Chicago?!” or “We need this in Atlanta!” started flooding in.
from followers to Proof of concept
The enthusiasm we see online isn’t merely flattery; it’s complete validation. Every time someone shares a satisfying sandwich drop or a crunch in slow motion, they’re signaling real interest. And when thousands of people comment asking for a location in their city, that kind of organic demand speaks volumes.
For prospective franchisees, this fan energy becomes proof that the concept truly works. It shows that there’s a built-in audience ready to show up on day one. In places like Cypress, TX, that’s exactly what happened: our digital presence created real-world buzz long before the doors even opened. That kind of pre-launch traction isn’t something you can buy; it comes from genuine connection and excitement for the brand.
“ For prospective franchisees, this fan energy becomes proof that the concept truly works. It shows that there’s a built-in audience ready to show up on day one.”
Built for the social age
Going viral is great, but actually sustaining a business based on that virality takes structure. We built a simple, scalable model with streamlined menus and small footprints. Think shareable items like Chipotle Corn Ribs, Cheese Curds, Potato Wedges, or Cauliflower Bites, combined with mains like our Honey Butter Sandwich. Foods that taste great and look amazing on camera.
Behind the scenes, we’ve brought in industry pros like Spencer Sabatasso, our VP of Development, to guide our expansion thoughtfully. That’s why we’ve locked in multi-unit deals—from Bakersfield to NJ
and NC—and are moving steadily into new regions from coast to coast.
What’s next
We’re not chasing arbitrary growth targets… we want to be the hot chicken brand that people actually love. Every new franchise isn’t just opening another location to check off the box; they’re joining a movement fueled by community, shared moments, and yes, TikTok comments that just never sleep.
If you’re serious about bringing bold, iconic flavor, plus being part of something people are already obsessed with, The Red Chickz might just be the scroll-stopping opportunity you’ve been waiting for.
To P Fr AnchI se o Wners
come In ALL sh APes And s IZ es, bu T The Y sh Are These Tr AIT s In common
Even in a season of economic uncertainty, the franchising world keeps growing. Each year, more aspiring entrepreneurs are drawn to the franchise model— whether they’re looking to leave behind a corporate career, leverage years of trade experience, build a family legacy or expand an existing business portfolio.
What attracts them? Proven business models, replicable marketing strategies, and robust training resources that make business ownership more attainable.
Franchising is a welcoming space where people from all personality types and diverse backgrounds can thrive. Some come into franchising with years of business experience, while others are just getting started. Yet among top-performing franchise owners, several shared traits emerge as key drivers of success.
Both for those who are considering entry into the franchising space and for those who long to take their current franchise business to the next level, these traits are worth identifying and cultivating.
clarity of purpose
People get into franchising for all different reasons. Being clear-eyed about personal and professional objectives is important for determining what kind of franchise to buy, and how to drive that franchise forward.
For example, some franchise owners are primarily interested in achieving a certain lifestyle, perhaps enjoying greater work-life balance than what they experienced in their previous roles. For these owners, seasonal businesses may be worth considering.
For others, the goal is pure profitability—in which case, multi-unit or even multiterritory ownership may be on the table.
Regardless of the specifics, clearlydefined goals can provide direction for any franchise owner, helping inform any business decisions they make along the way.
love of learning
Franchising can be ideally suited for lifelong learners, curious people and anyone who believes in the importance of continuous improvement.
Joining a franchise system entails plenty of learning opportunities, not just during the initial onboarding but also on an ongoing basis. For example, a good franchise platform will offer:
• Greater understanding of their industry, vertical and customer base.
• Initial and recurring training on franchise best-practices, encompassing operations, finances and more.
• In-depth training in technologies that have been vetted and chosen by the
Michael Moorhouse is president of Mosquito Shield, America’s trusted provider of effective residential mosquito and tick control service. Mosquito Shield, part of the Five Star Franchising platform of home service brands, was ranked the #1 franchise in pest control by Entrepreneur in 2023, 2024 and 2025.
system, designed to help local owners operate more efficiently.
A love of learning ensures that local owners can quickly pick up on the basics of their franchise model, remain open to ongoing skills formation and provide a good example for their employees, demonstrating the value in coachability.
an implementer mindset
Some people are drawn to entrepreneurship because they want to build a business from scratch.
While there is ample room in the franchising world for dreaming big and thinking creatively, it’s also important to have an “implementer” mentality—the ability to internalize proven models and structures, to replicate them in a local context and to convert them into real revenue.
The top franchise owners tend to be operators who can execute an existing playbook with the utmost precision. Those who are detail-oriented and systemsminded tend to thrive in a franchise setting.
With that said, it’s also important for owners to identify ways to personalize their local branch, and to speak more directly to the needs of the local community. Adapting franchise systems to thrive in a particular city or region is vital for any local owner to succeed.
the ability to pivot
Speaking of adapting: While franchising emphasizes structure and replicability, there can be change in any business or industry. The best franchise owners can execute a playbook but also remain nimble, pivoting in response to major shifts. These shifts can encompass:
• Feedback from local customers
• Changes within the franchise platform, including new technologies or product lines
• Broader shifts within the industry
Successful owners need to know their franchise playbook inside and out but also be ready to absorb any necessary changes quickly and frictionlessly.
community connections
In a successful franchise relationship, both the franchisor and the local owner bring something to the table.
The franchisor’s offerings include not just centralized training and support structures, but also a nationally-recognized brand identity—immediately conveying professionalism, trustworthiness and expertise.
The best local owners complement that national identity with community roots. They’re active and visible in the life of their city and town, they have a robust network of regional relationships and they are committed to serving their neighbors with integrity.
In short, top franchise owners know how to leverage a proven brand while deeply engaging with their local community to build trust and goodwill.
franchise systems provide a setup for success
There are certain traits and skillsets that go a long way toward franchise success. All of those traits can be magnified and channeled by a franchise system, which provides the infrastructure needed for new and seasoned owners alike to achieve scalable growth and personal goal fulfillment. v
“ Starting a new business invites questions—Will my business work? Can I handle the demands? Will I be successful? But a network can help you build consistency, confidence, and connections, especially during times of uncertainty.”
sTren GTh In n umbers:
The
Po W er o F be Lon GIn G T o A n e TWor K
d ur In G econom I c u ncer TAInTY
I opened my first franchise in the ‘90s. During a recession. Fresh out of the Marine Corps. Without any real business knowledge.
It was an exciting, thrilling, but also unnerving time. As I was navigating this new adventure, I attended a meeting with Business Network International (BNI). That decision put me on a course I never could have imagined. Through the other professionals I met, I learned processes that helped me become a better leader and manager. I learned financial principles that made me a better entrepreneur. I learned that the right connections help you win new clients. But the greatest thing this network taught me was that I wasn’t alone. I might have been in business for myself, but I wasn’t by myself.
Starting a new business invites questions— Will my business work? Can I handle the demands? Will I be successful? But a network can help you build consistency, confidence, and connections, especially during times of uncertainty.
network to grow
It’s lonely at the top. Uncertain times bring worry and stress. As a leader, you don’t have the luxury of going to your team and saying, “I don’t know how we’re going to do this.” However, you can share those feelings with other leaders.
As the CEO of my business, I can’t be my only source of information. I need to tap into the knowledge of other leaders so I can stay relevant, expand my perspective, and grow. Together, we can do amazing things. Many minds do better than one mind. When times are uncertain, I need great minds to help me with my business.
By joining the right network, you can work alongside great minds who can help solve challenges, provide fresh ideas, and more.
Here are a few examples of the great minds you have access to in a strong network like BNI.
• Sales Team: When you have people who know, like, and trust you, they organically become your advocates. They talk to their peers, and when they see an alignment of services or partnerships, they make the introduction. It’s natural, authentic and more personal, which leads to a stronger chance of closing the sale. It also costs a lot less than hiring that sales team yourself.
• Mastermind Team: About 80% of the art and science of business is the same, regardless of industry. Think about it: The principles behind creating positive customer experiences, smart money management, smart human management, and great leadership are the same across industries. Tap into the ideas and expertise of the mastermind group in your network to analyze how they conduct business. Learn from their failures and successes.
• Crisis Mitigation Team: When times are uncertain or when things go wrong, your network provides access to people who can serve as your sounding board. For example, when COVID hit, I immediately reached out to people within my industry, people outside the industry, competitors, and business alliances to ask for advice about getting through difficult scenarios. Use your group to level set, share ideas, and create change.
The world of business is cyclical, so when you face uncertain times, surround yourself with people who can help you strategize ways to mitigate risk and navigate the uncertainty. Find out what solutions they tried, what the outcomes were, what they wish they would’ve done, or what you can expect in the situation.
Your network can also provide assurance
and peace of mind that things will be okay because, after all, they’ve been through it too.
network to learn
BNI has grown every year for the last four decades. Why? Because we’re always evolving. I’m a fan of evolution over revolution, and I try to get 1% better every day. How does that translate in business? You must think outside the business.
Here’s what I mean: At BNI, we make sure that we spend time understanding the economic environment, business landscape, and world of innovation, whether that means learning about digital transformation, AI tools, or the new theories and thoughts behind the technologies. However, amid this discovery, we never lose our core competency. We believe in traditions plus innovations. We keep the tradition of a strong meeting and what it does for networking, and then we add the innovation, like the BNI Connect member app. Businesses have to protect their core competencies to keep their competitive edge, but they must evolve to stay relevant.
The right network is full of people who show up, not just for business reasons, but for humanity reasons. Networking isn’t about dollars, it’s about time. When it comes to selecting a business network, spend time getting to know the people and processes so you can reach a level of comfort. You want to feel good about referring the business, and in turn, you want to trust that the business referrals you receive will have been done with the same thought and care.
The human connection is stronger than ever, buoyed by the ability to meet more people in more channels and from more places. Join a network to tap into that power. When you do, you’ll be able to give as much as you get. v
c bus Iness
PLAnnIn G For Fr AnchIsees:
How To Surv I v E & THr I v E In TurbulE nT TI m ES
Change is truly the only constant in business. While some shifts are easily anticipated, others are less predictable and potentially more impactful. Franchisees can take steps to protect their organizations against the inevitable ups, downs, and uncertainties of the market by developing a strategic business plan.
Most franchisees track cash flow, costs, and other key indicators on a regular, short-term basis. What’s often missing is a formal, longer-term look at what might happen to the organization if various scenarios should come to fruition. That’s where a strategic business plan comes into play.
A strategic business plan enables you to operate your company in an ongoing state of knowledge and alertness. Some might call it “contingency planning,” but strategic business planning doesn’t focus on a
responding to extreme or unlikely events. Instead, it gives you a data-informed view into what might happen to your business if potential scenarios should become reality and also gives you a road map for how to achieve long-term goals.
As a result, it allows you to troubleshoot in advance and react faster to both internal and external fluctuations. For example, it could help you adjust to evolving consumer trends, navigate economic headwinds, or think through succession planning.
Although a strategic business plan requires
an extended view, it should not peer so far into the future that it becomes meaningless. To be effective, it should:
• Start by focusing on two to three years and then extend to five once the model is fully developed. Any longer is likely too hypothetical to yield valuable insights.
• Include key metrics as a basis
• Be a living, breathing document that is updated at least annually.
• Focus on realistic scenarios or long-term goals.
• Stay flexible; the plan must be easily adjustable over time.
take three foundational steps
Strategic business planning is a dynamic process that relies heavily on data, so ensuring you have the data access and staff expertise necessary to create spreadsheets and develop scenarios is important. Ideally, planning should be done in conjunction with your franchisor, business coach, or other resources who can offer templates, macroeconomic data, and other essential insights. Still, while this exercise is very data-driven, don’t make it too complicated—a simple Excel spreadsheet and a skilled person to build it out may be all you need.
Once your resources are secured, the process should start with three foundational steps:
1look internally
The first step is to “know thyself.” Take a thoughtful inventory of significant categories, such as:
• Revenue trends
• Cost structures
• Key performance indicators (KPIs)
• Seasonal tendencies
• Customer behavior
Dive deep into the company’s historical finances and trends. As a franchisee, you may not have complete autonomy over some aspects of the business (such as products or pricing, for instance). Therefore, defining the factors within your
Lisa Plonka, CPA, CFE, leads the franchise and consumer goods and services practice at Plante Moran, one of the nation’s largest accounting, tax, consulting, and wealth management firms. She is a Certified Franchise Executive and a member of the International Franchise Association (IFA), the AICPA, and the MICPA. She continually educates herself on issues impacting the franchise industry, then transfers that expertise along with creative strategies to help power clients’ growth.
Reach Lisa at lisa.plonka@plantemoran.com or visit https://www.plantemoran.com/get-to-know/people/lisa-plonka
control and those that are not is crucial. Concentrate your strategic business planning around the areas within your control.
2evaluate external data
Most franchisees have a good grasp on their own numbers, but keeping tabs on all the external factors that could potentially shape an organization is much harder. You may want to start by tracking the data on elements such as:
• The competitive landscape. What competitors have entered or left the market? How have product and service offerings changed? What are the current delivery model trends?
• Customer demographics. How are your customers’ tastes shifting? How are their spending habits evolving?
• Cost impacts. What is happening with interest rates and tax rates? Will tariffs affect the cost of products, components, or ingredients? How have real estate valuations or lease costs changed? How are labor laws and job trends influencing labor costs? It is imperative to watch over the major cost categories, especially if they are mainly out of your control.
Some of the relevant data points will be local, but regional, national, and global trends may also apply. Your franchisor may be a beneficial source of assistance, especially if they can access national or international data and information.
3Bring internal and external data together
After all the data is gathered, the key to a solid strategic business plan is to carefully assess your essential business drivers and develop realistic scenarios around them.
Determine which scenarios seem most plausible, then plug in the data to see how your company would be affected by the “best case” and “worst case” scenarios. Evaluating “middle case” scenarios may also be helpful.
For each scenario, think through the decisions you would have to make. Consider how you might need to modify your assumptions. Most importantly, identify the actions you would want to take in response. After all, the goal of a strategic business plan is to allow you to pivot quickly should circumstances actually arise. For example, organizations operating with a plan in place during the pandemic tended to adjust faster due to their constant state of readiness.
stay alert to stay ahead
It’s important to keep in mind that a strategic business plan can be executed flawlessly yet still fall short if a company has tunnel-vision on implementation but does not stay vigilant to real-life changes in circumstance that might impact the plan. Conversely, a forward-thinking, adaptive approach is key to improve decisionmaking despite ever-shifting market currents and challenges. Maintaining a constant state of alertness and readiness is not just a safety net; it’s a way to fuel success.
That is why a thoughtfully crafted strategic business plan is always a good idea. It can help franchisees remain vigilant, keep sight of influential changes, and even unlock opportunities that might otherwise go overlooked. It is a well-established strategy to weather uncertainty and thrive in an evolving market, and it’s never too late to start. v
s coo
P n s coo Ter Y
d e LI vers A Fr AnchI se m ode L bu ILT For sPeed, FLAvor, And m odern Gro WTh
When Austin Crittenden founded The Scoop N Scootery in 2014, it wasn’t because he had a long history in the ice cream business. Quite the opposite. Crittenden didn’t come from a dessert background or a delivery-only empire—he simply had a vision, a food truck, and the kind of grit that builds something from sheer determination.
That something became one of the most exciting new brands in the dessert franchise space.
Launched as a delivery-only ice cream truck in the Boston area, The Scoop N Scootery kicked off with a mission: create decadent, unforgettable sundaes, deliver them fast, and make the experience as fun and memorable as possible. In the beginning, that meant long hours for Crittenden and his team, flavor
experimentation, constant tweaks to the process, and a relentless focus on quality. Every sundae had to do more than just satisfy—it had to leave an impression that customers would talk about and share. It worked.
The buzz grew quickly. Customers began spreading the word about the brand’s signature sundaes, the speed of service, and a presentation to catch any Instagram follower’s eye. What started with one truck and an idea soon expanded into a fullblown dessert delivery phenomenon.
from one truck to Multiple territories
In 2019, just 3 years after its initial brickand-mortar location launch, Grubhub named The Scoop N Scootery the #1 dessert delivery shop in America, a national spotlight that validated the strength of their model and the momentum they’d built through pure hustle.
To quote Scoop N Scootery’s website: “Every single day for years we immersed ourselves in ice cream delivery and hoped we’d come out the other end with that secret sauce—that magic system to produce and deliver our sundaes at mass. It wasn’t easy, but we found it.”
That "magic system" is now available to
entrepreneurs nationwide, as The Scoop N Scootery officially began franchising in 2024. The opportunity offers franchisees a proven operational model, recipes that resonate with all palates, marketing guidance, and the kind of logistics system that can turn sundaes into sales.
Today, The Scoop N Scootery operates three brick-and-mortar locations in Arlington, Allston, and Cambridge, Massachusetts, along with its first franchise unit in Charlotte, North Carolina (sold in February of 2025). The company’s delivery operation fulfills more than 500 deliveries a day across its three corporate stores— proof that the brand’s early efforts to build a scalable system paid off.
a viral twist to top it off Beyond operations, what makes this brand stand out is its ability to grow organically through strong storytelling and a savvy digital presence. The Scoop N Scootery has made significant strides in its social media, especially TikTok.
“We’ve ramped up our social media presence with TikTok videos—some reaching over 2 million views. This has catapulted our business to new sales heights,” shared Crittenden of the brand’s newest growth efforts. “This robust social media presence has had a measurable
impact on our sales and our start-up time for new locations as brand recognition grows.”
Franchisees gain not only a system that has been meticulously designed for speed, simplicity, and quality, they also benefit from the brand’s blossoming social presence and a name recognized by millions online.
the dessert franchise designed to stand out
The Scoop N Scootery franchise is a forward-thinking dessert model built for today's consumer. The branding, the product line, the delivery model — all of these pieces swirl into a perfected concoction that captivates today’s dessert lover and creates a brand that stands out.
From loaded sundaes and galaxy swirls to colorful packaging and clever flavor names, everything about the experience feels fresh and intentional. After all, it's only at Scoop N Scootery customers can order the Fainted Pikachu, a Fudge Judy, SKIPPY da do da Dae, or the Demogorgon.
National expansion is ramping up. Franchise partners can expect comprehensive training, startup guidance, an operational roadmap, and ongoing support designed to shorten the start-up time and accelerate ROI.
As Scoop N Scootery looks ahead, the company is targeting franchise expansion in major metro areas and delivery-friendly suburban markets where demand for premium desserts and convenience align. With the systems in place, a strong brand voice, and a founder who’s still actively involved, the foundation is set for rapid growth.
At its core, The Scoop N Scootery is still fueled by the same spirit that got it started. It's a brand born from scratch, backed by a team who believed they could do something better than what was out there. And now, the opportunity to be a part of this something-special brand is knocking.
To learn more about franchising with The Scoop N Scootery, visit https:// thescoopnscooteryfranchising.com.
mAKInG connecTIons: A ceo’s revIeW oF It’s
Not About the MANgos
organizational success means Putting People First by
I receive books from people all the time, but I felt a personal connection to it’s Not About the Mangos written by Kent Coleman, a tire chain franchisee in Salt Lake City.
This book was sent to me from Signarama franchisees Ric and Karen Anderson who are from Salt Lake City as well. Coleman offers many valuable insights relevant to the franchise industry. However, his most significant idea applies to any enterprise: the importance of building relationships and valuing people.
It’s all in the book title, which is inspired by the advice he got from Jose, the top salesman at his tire store. Jose had started his career as the top-selling mango vendor in a local market.
“It’s not about what you’re selling,” Jose told him. “It’s all about people!”
Ray Titus
United Franchise g roup CEO and a uthor
Kent coleman
Coleman adopted Jose’s optimistic approach and used it to turn the store into a success. Here are my three top takeaways from the lessons he shares in this book:
takeaway #1: Positive energy
Coleman turned to Jose for advice after buying the top revenue producer in a 500-store chain and watching revenue drop 30 percent in his first two years of ownership.
The mangos Jose sold weren’t bigger or better than the competition’s, and they weren’t cheaper. Jose stood out because of the way he treated the people around him. He would ask them about their families and their work, crack jokes and compliment their attire. No wonder people sought him out to buy from. Jose was not just selling mangos; he was building relationships. His customers weren’t just buying mangos; they were buying him. Jose was what Coleman calls “filled with light,” a positive energy that drew others to him. That, more than experience or technical know-how, is a critical sales skill. Positivity matters at my company United Franchise Group; it starts with the hiring process when we look for people who are optimistic and see the upside rather than the negatives. Negative people don’t last long here.
takeaway #2: Building up the team
On the way to turning around the store with his team’s help, Coleman learned it’s not enough to expect people to find internal satisfaction in their work. “A basic paycheck is not a reward,” he writes. “Rewards should go above and beyond a paycheck . . . If you want to build your team up and help them grow and progress so they can be part of helping the company grow and progress, set up expectations
within your organization that exceptional behavior will be rewarded.”
Rewards must be substantial – and public. Instead of rushing on to the next project, take some time to show your appreciation and let your team bask in their success. Let them feel what success is so they can repeat it. Make a big deal of it: Have an awards ceremony, announce it in the company newsletter, hang the successful team member’s picture on a wall everyone passes every day.
takeaway #3: embracing change
Coleman and I are right in sync on this: Success requires the willingness to not just accept change but to embrace it. “That’s the way we’ve always done it” is a dangerous phrase. He quotes railroad executive Alfred Edward Perlman: “After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.”
Coleman believes in questioning everything and being open to the possibility of doing it in a better way. There’s always a better way of doing something, but you’ll never find it if you don’t question it.
the Bottom line: it’s about People
Coleman bought his franchise with no automotive knowledge or experience and soon learned the importance of having the right team in place. Revenue dropped sharply but eventually came back. He learned about the business in the turnaround, but that’s not what made the difference. It was the people around him who were responsible for the store’s success. That was the biggest lesson for me. Leadership matters, but the people you lead matter more. v
It may seem hard to believe, but one day, our economy will have more owners than employees. Where we might have one company with a single owner and 100 employees today, we will have 100 companies tomorrow. I’ve been watching this phenomenon for some time and decided to nudge it along with my newest book, showing the many possibilities for joining the ownership economy.
Today’s workers are already feeling the need to make their own way; they’re all but forced to, between all the layoffs that are taking away jobs and the rising prices that are taking so much more of their paychecks. The good news is that it’s so much easier to get started in your own company. The internet has simplified the process of building and marketing your own company, reaching customers and fulfilling orders – often without having to touch a single product.
Many businesses are even pre-built for you; franchising is a perfect example. As Coleman notes in recalling how little he knew about the tire business when he bought a tire franchise, experience and knowledge aren’t as important to a franchisee’s success as having a solid team of experts who are motivated to put their knowledge to work for you.
But whether you want to step into a franchise with its own established and tested systems or you’re more the independent sort who prefers not to be part of a larger organization, joining the ownership economy is an opportunity worth investigating.
TIK To K To Tr Ade m ed IA: wHY C HAnnE l D I v E r SIFICATI on IS THE Fu T
ur E o
F Fr An CHISE Pr
t he n ew Media r eality F or Franchises
In today’s media environment, visibility is everything. For franchises operating in increasingly competitive landscapes, establishing and sustaining attention across multiple channels is no longer optional.
Consumers and prospective franchisees
are engaging with brands across a wide array of platforms, from fast-moving social media feeds to in-depth trade publications. This shift demands a new model of franchise communications strategy rooted in channel diversification, platform fluency, and strategic storytelling.
PR as a growth engine
Franchise success depends on much more than a solid operational model. While
product quality and service consistency remain critical, modern franchise systems must also prioritize brand awareness and perception. This is where a dynamic PR approach becomes essential. Public relations is no longer just about press releases and print placements. It encompasses a full spectrum of outreach channels, digital tools, and messaging strategies designed to reach a variety of audiences with precision.
ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independentlyowned PR firms in the United States. Since founding 5WPR in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year
Meeting audiences Where they are
A diversified channel approach in franchise marketing reflects the complexity of today’s media consumption habits. Potential franchisees might discover a brand through an educational article in a franchise trade publication, while consumers might engage with the same brand through an engaging video on TikTok or Instagram. Both experiences influence overall brand equity, and both are essential to long-term growth.
combining traditional and digital PR
To build a resilient and influential presence, franchises must integrate a variety of media strategies. That means balancing traditional media relations with strong digital PR initiatives, aligning organic storytelling with performance-driven metrics, and ensuring that messaging remains consistent across all platforms. Traditional outlets still play a valuable role in lending credibility, especially within the franchise and business press. However, today’s brand visibility increasingly hinges on digital discovery and engagement.
crafting tailored Messaging
Franchise marketing and PR must begin with a strong narrative foundation. Whether speaking to potential franchisees, consumers, or industry peers, the story must be clear, consistent, and tailored to the platform. Trade media calls for thought leadership and industry insight, while short-form video content may demand personality, relatability, and brevity. The message is the same at its core, but the method of delivery must be strategically adapted.
social Media’s e xpanding Role
The influence of social media cannot be overstated. Platforms like TikTok, YouTube Shorts, and Instagram Reels are redefining how consumers discover and emotionally connect with brands. This presents both a challenge and an opportunity for franchise communications professionals. Social platforms require a different content cadence, creative tone, and audience engagement model than traditional PR efforts. When executed thoughtfully, social content can expand reach, drive engagement, and introduce the brand to a younger and more diverse demographic.
seo and digital trust
While social engagement builds awareness and fosters community, digital credibility is supported through strong SEO and reputation management practices. A well-optimized digital footprint ensures that when someone Googles a franchise, they find the right mix of owned content, earned media, and positive reviews. SEO is not just a technical function; it is a trustbuilding tool that connects search behavior to brand discovery. Integrating this into a franchise PR strategy ensures visibility is not only widespread but also credible.
unifying Paid and earned efforts
In parallel, digital marketing must work in harmony with public relations to create a unified communications ecosystem. Paid campaigns, retargeting ads, and email marketing help nurture leads and reinforce messaging seen elsewhere. This full funnel approach ensures that brand interactions across platforms contribute to a cohesive user journey from discovery to consideration to conversion.
fueling franchise development
For franchise systems, one of the most powerful benefits of a diversified media strategy is its role in franchise development. Visibility in respected trade publications lends authority, social media builds consumer enthusiasm, and digital campaigns help generate franchisee leads. These layers of communication reinforce each other, creating a surround sound effect that can be the difference between stagnation and expansion.
Mitigating Risk through diversification
Channel diversification also safeguards against media volatility. Algorithms change, publications fold, trends evolve. Relying too heavily on a single channel creates vulnerability. A strong media mix provides insulation, ensuring that brand momentum can continue even if one avenue of exposure becomes less effective. This level of resilience is particularly important for franchise systems that must scale across different markets with varying media landscapes.
Building a future-Ready strategy
In 2025 and beyond, franchise PR must embrace the full complexity of the modern media environment. A future-ready strategy is one that aligns platform strategy with audience behavior and brand goals. It reflects the reality that influence is no longer confined to one outlet or format, but is earned through a continuous, multiplatform dialogue.
Franchises that embrace channel diversification are not just chasing trends. They are laying the foundation for sustainable visibility, trust, and growth. By integrating social content, trade media, search optimization, and digital campaigns under one cohesive narrative, franchise brands can achieve the reach and resonance needed to thrive in today’s experiencedriven economy. v
The Gre AT e sc APe: d itch the corporate g rind F or Franchise ownership
The daily grind. Someone else controlling your future, making money for other people.
These are all terms people use to describe the corporate world. Ironically, they all also speak to the fact that working in this environment could leave you less fulfilled, stressed and overworked.
In fact, a recent Deloitte survey revealed that 70% of corporate executives are considering leaving their jobs to look for one that better supports their well-being. But with inflation still high and an uncertain future on the horizon, most people can’t just leave their job without having another way to earn a living.
enter the franchising model.
Hundreds of former C-suite managers have found that the skills they learned running someone else’s business can be used to successfully run their own. In franchising,
they can become their own boss by following a proven business model that increases their chances of success.
transferable skills
Whether you have worked as an executive leader or a division manager for a company, you have learned what it takes to effectively motivate your team and know how to delegate responsibilities.
From establishing clear goals to building a positive work environment for your employees, your position in corporate management has given you the experience you need to run a successful franchise.
In addition to your people skills, you more than likely had to build some financial acumen as a manager. As a franchisee, you’ll also need to know how to create a budget that allows you to pay employees and other expenses while forecasting revenue so that your cash flow isn’t jeopardized.
But beyond managing budgets and employees, you have developed other proficiencies along your professional journey that you can use to be successful in franchising. The critical thinking skills you’ve acquired during your time as a corporate manager can help you identify problems and develop solutions. You are probably also adept at making sales and marketing decisions to attract customers while building a winning customer experience.
gateway to independence
As a corporate manager, you may feel like the endless meetings and office politics keep you from building the kind of company that produces satisfied employees and happy customers. You want to be in more control and build something you can be proud to call your business.
But you’re also concerned about the risk involved in starting your own company and how you can forego your paycheck and
benefits while getting your own business off the ground.
Becoming a franchise owner can help you become the boss you’ve always wanted to be while still providing you with far less risks than doing a non-franchise start up business.
Franchises work because the franchisor has built a series of successful policies and procedures that can be replicated at locations throughout the country to maintain brand consistency, operational efficiencies and more.
Once you have followed the overall framework of the franchise model, your franchise has your stamp on it. You have autonomy in who you hire, your day-to-day operations and how you invest in growth.
Franchising is the balance many corporate managers need to make the transition from the boardroom to the showroom. You have the comfort of knowing you can leverage an established brand while
Bill McPherson is regional vice president of retail network development for AlphaGraphics, a leading franchisor of printing and marketing solutions, PostNet, a global leader in high-quality printing and shipping solutions and World Options, a global leader of freight and logistics solutions.. With more than 28 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts.
For more information, visit https://www.alphagraphics.com/.
still maintaining control over your own business.
With a franchise, your initial investment and ongoing fees allow you access to a proven business model and access to the professional marketing teams, training and technology you likely couldn’t afford as an independent business owner. You are essentially working for yourself, but just not by yourself.
Make the Move
Daydreaming about being your boss is a common thought for succes sful people. But it takes more than just a dream to make sure you’re ready to transition to franchise ownership.
Take some time to reflect on your skills and corporate experience and how they can help you succeed in a franchise business. You should also consider the skills you don’t have and the types of employees you’ll need to hire to complement you and your franchised business.
Then do your research. Whether you hire a franchise consultant or make inquiries on your own, you need to come prepared by creating a transition plan.
There are more than 820,000 franchise establishments in the United States, according to the 2024 Franchising Economic Outlook, and that number will continue to expand. That means you have thousands of options to consider that match your budget, your leadership style and your cultural preferences.
While you may be looking forward to leaving your corporate position, you don’t want to jump into franchise ownership too soon. Take the time to ask detailed questions of any future franchise partner and be prepared to commit to the business and the journey.
Most franchisors provide discovery days that give you the opportunity to meet with
their corporate team and ask questions. If the franchise you’re considering isn’t transparent or won’t answer your questions, they may not be the right fit for your business acumen.
Leaving corporate America may be something you’ve long wanted to do, but it can be scary if that’s all you’ve known for the past 20 or 30 years.
Franchising can be your greatest opportunity to leave the corporate world, but it isn’t a step to take lightly.
Once you’ve settled on a franchise that suits your skill sets, meets your financial perimeters and offers the type of company culture you could thrive in, it may be time to ditch your corporate persona and become the business owner you’ve always dreamed you could be.
aBout fo R tidia:
Fortidia is the brand identity of MBE Worldwide S.p.A. - a privately-owned company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for SMBs and consumers thanks to its platform including brands providing e-commerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity, and Spedingo. In 2023, the combination of its physical platform - including 3,200 Business Solutions Centers in 60 countries with 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of Gross Merchandise Value.
For more information, visit the Fortidia g roup websites: www.fortidia.com | www.prestashop.com/en www.mbeglobal.com | www.mbe.it www.mbe.es | www.mbe.de www.mbefrance.fr | www.mbe.pl | www.mbe.pt www.mbe.co.uk | www.postnet.com www.packsend.com.au www.packsend.co.uk www.worldoptions.com www.alphagraphics.com | www.multicopy.nl www.printspeak.co | www.gelproximity.com/en www.spedingo.com/en
hA mmer & nAIL s O PENS 50TH LOCATION, PARTNERS w ITH u FC LEGEND uRIJAH FABER AS B RAND A MBASSADOR
Hammer & Nails, the elevated grooming experience built for modern men, recently opened its 50th franchise location in Nolensville, Tennessee. In celebration of this milestone— and to fuel its next phase of national expansion—the brand has partnered with UFC Hall of Famer Urijah Faber, who joins as a brand ambassador and franchise investor.
Faber, a former UFC fighter and founder of Team Alpha Male, a top-performing martial arts gym in Sacramento, knows firsthand the importance of discipline, recovery, and self-care. Impressed by the Hammer & Nails concept, he invested in a shop in Sacramento and now encourages men to treat grooming as an essential part of their wellness routine.
“Taking care of yourself is part of being a competitor,” said Faber. “Hammer & Nails is all about helping guys feel their best and show up with confidence—whether they’re training, recovering, or just living life. That’s what drew me to the brand. It’s not just grooming, it’s a mindset.”
Hammer & Nails is redefining the men’s grooming industry with a full-service experience designed for those who value quality, confidence, and comfort. Services include precision haircuts, shaves, classic hand and foot care, and the brand’s signature whiskey-infused foot treatment— all delivered in a masculine, designforward environment where self-care is viewed as strength, not luxury.
With a proven membership model that fuels retention and recurring visits, Hammer & Nails continues to grow rapidly. Since its founding in 2016, the
Franchise redefines men’s grooming by providing a tailored experience for the modern man
brand has emerged as a go-to destination for men who take pride in how they show up. Its franchise network is now accelerating across the country.
“We’re redefining what men expect from grooming, and the momentum is real,” said Aaron Meyers, CEO of Hammer & Nails. “Opening our 50th franchise is just the beginning. We anticipate doubling our footprint by the end of 2026.”
To support that expansion, the company recently appointed Amanda Grissom as Director of Brand Growth. In this role, Grissom will oversee brand awareness, lead generation, and franchise development marketing. She is also responsible for managing consumer campaigns, agency partnerships, national events, and driving digital strategy to support both local shops and franchise sales.
By the end of 2026, new Hammer & Nails locations are expected to open in California, Connecticut, Florida, Georgia, Indiana, Kansas, Maryland, Michigan, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington D.C.
aBout haMM e R & nails: Hammer & Nails is transforming how men experience grooming. Every shop is intentionally designed to offer premium haircuts, shaves, classic hand and foot care, and its signature whiskey-infused foot treatment—all in a stylish space built for comfort and confidence. Founded in 2016, the brand is expanding rapidly through franchising.
To learn more, visit hammerandnailsgrooming.com.
For franchise opportunities, visit hammerandnailsfranchise.com.
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
101 Mo B ilit Y
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives.
t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
aR o M a Joe’s
Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new york, aroma Joe’s is actively expanding.
Beans & B R e Ws coffee house
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best
J unkco +
Founded on an unwavering commitment to quick and convenient solutions, JUnKco+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKco+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKco+ franchisees enjoy the advantages of a proven business model,
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a JUnKco+ franchise provides you with the backing and support of BELFor Franchise group, a leading global residential and commercial services franchisor. With this, JUnKco+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion. https://junkcoplusfranchise.com/
Batte R ies Plus
Batteries Plus is the nation’s leading battery and power solutions service center, offering a comprehensive selection of products, technical expertise, and customized services through a nationwide network of over 800 locations open and in development. headquartered in hartland, Wisconsin, and
Business f inance d e P ot
Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
c a MP B oW WoW
camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets.
d ogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
conse Rva iRR igation
Every day, 1.5 billion gallons of fresh water are wasted due to inefficient irrigation. conserva irrigation was built to solve this crisis—while offering business owners a smart, scalable, and financially rewarding opportunity.
Whether you’re looking to expand your current home service business or start something of your own, conserva provides a proven model with high-margin services, recurring revenue, and a clear path to semiabsentee ownership in just a few years. a s the nation’s first and only irrigation franchise,
co R n W ell q ualit Y tools
co MPan Y
cornwell Quality tools has been “ t he choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.
We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more
owned by Freeman spogli, Batteries Plus is dedicated to providing reliable, commercial and residential power solutions – including batteries, lighting, and repair services – to help organizations and customers minimize downtime and maximize efficiency.
For more information about Batteries Plus and its franchising opportunities visit batteriesplusfranchise.com.
our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
as well as giving back in the form of grants through the organization’s non-profit, t he Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active d uty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
we bring cutting-edge technology, professional service, and a commitment to conservation to an outdated, fragmented industry. o ur proprietary system Efficiency score™ helps clients cut water waste by up to 60% while maintaining lush landscapes.
With a home-based, low-overhead model and the backing of Empower Brands, franchisees get expert training, marketing support, and national account opportunities to ensure long-term success. take control of your future with a business that makes a difference.
www. irrigationFranchise.com
time focusing on getting their job done. o ur franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. o ur franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.
For more information contact andrew scott at: Phone: 330-336-3506
d oner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
fastsigns®
now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.
o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
#1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
fR ee WaY i nsu R ance
Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
h ea R t B eat c h R istian n e Ws
heartbeat christian news is an independent christian newspaper to help aLL christians by rightly dividing the word of g od. one of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
h i-t ech d eck
hi-tech d eck was founded not in a boardroom, but on the open water—born from a moment that changed everything. after slipping and falling while fishing solo 40 miles off the coast of d estin, our founder realized that safety on deck wasn’t just important—it was essential. But what followed was even more revealing: sourcing high-quality marine decking was nearly impossible, and the industry was flooded with poor service, unreliable delivery, and a lack of accountability.
What started as a frustrating experience became the spark for a new kind of marine decking company. hi-tech d eck was created to bring craftsmanship, reliability, and
t he concept of d oner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. d oner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.
For more information, visit donershack.com or follow d oner shack on instagram and t iktok
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
o r visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: you, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Established: 2012
intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
customer-first values back to the boating world. Built by a lifelong fisherman from Babylon, ny hi-tech d eck combines durable, non-skid materials with industry-best turnaround times and a commitment to treating every customer like family.
at hi-tech d eck, we don’t just install decks—we deliver peace of mind. o ur rapid seven-day turnaround, precision workmanship, and deep respect for maritime tradition have made us one of the most trusted names in the business. Whether you’re a commercial captain or a weekend angler, we believe your boat deserves the best. hi-tech d eck: Built from experience. Powered by integrity. d esigned for life on the water.
htea o
hteao, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. o ffering a range of ultra-premium tea, water, and coffee products, hteao caters to customers both in-store and through convenient drive-thru services.
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteao is on the path of continued growth. hteao believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://hteao.com/franchise/.
k u M on n o R th aM e R ica i nc.
high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
n e R ds to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n ext h ealth
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric o xygen
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
t herapy, hormone o ptimization, o zone t herapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
oh M f itness
ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
o utdoo R l ighting
Pe R s Pectives
imagine owning a business that not only enhances curb appeal but also brings warmth and security to homes and businesses.
o utdoor Lighting Perspectives (oLP) is north america’s premier outdoor lighting franchise, with over 25 years of success and 200,000+ installations.
Whether you’re looking to diversify your existing home service business or start something of your own, oLP offers a low-overhead, high-margin opportunity in a booming $15.3 billion industry.
Pilla R to Post h o M e
i ns Pecto R s
at Pillar to Post we are the leader in the home inspection industry, as we have more owners and inspectors than any other home inspection company, highest average invoice, more million-dollar producers, more innovations, more hours of training, and more coaches than any other brand.
We offer an executive model, where the franchise business owner has full-time involvement in the business but does not have to be a home inspector.
Pu R o c lean
Puro clean, known as the “Paramedics of Property damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.
We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.
RandY ’s d onuts
Randy’s donuts: a Franchise built on Iconic history and Fresh Opportunity
Founded in 1952, randy’s d onuts is world-famous for its giant rooftop donut and handmade treats. t he brand has grown from a southern california icon to a global sensation featured in film, t V, and pop culture. since 2015, under the Kelegian family’s leadership, randy’s has modernized operations while preserving its legacy of quality and freshness. With over 70 years of donut-making expertise, the brand has earned top franchise rankings and continues expanding through
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: d oug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
With multiple revenue streams—residential, commercial, hospitality, and holiday lighting— oLP provides year-round income potential. no electrical or design experience? no problem. o ur world-class training, ongoing support, and turnkey marketing solutions set you up for success from day one.
With a flexible, scalable model and a quick ramp-up time, oLP is perfect for entrepreneurs seeking financial growth and independence. step into a business that shines— build a future that’s as bright as the lights you install. now is the time to invest in your success!
www.outdoorlightingfranchise.com
t he owner is focused on building a scalable locale team.
With an established brand of 450+ franchises in the Us and canada, with a reputation for integrity and professionalism, inspiring our clients to trust us in every market. By focusing on these values, we have become the largest home inspection franchise in north america and we’re proud of our rapid growth. We are also under the First service Brands umbrella alongside Floor coverings international, certaPro Painters, Paul davis, and california closets. https://franchise.pillartopost.com/
Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.
With one in seven Franchise o wners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.
With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service.
PuroVet.com
a proven hub-and-spoke model ideal for multi-unit investors. Franchisees benefit from flexible formats, no corporate markups on supplies, and hands-on training and support.
From onboarding to grand opening and beyond, randy’s provides tools, proprietary recipes, and ongoing guidance to help owners thrive. Backed by strong brand recognition, a focus on quality, and multiple revenue streams, randy’s d onuts offers a one-of-a-kind opportunity to grow with one of the most beloved brands in the world.
https://randysdonuts.com
Rodi Z io gR ill
Established in 1995, rodizio grill® t he Brazilian steakhouse™ is the first authentic Brazilian steakhouse in the U.s
Founded by ivan Utrera, who wanted to bring this popular Brazilian churrascaria concept, along with cherished family
s e RviceMaste R Resto R ation
BY c iocea
serviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.
o ur expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide
su PPlY P ointe
sUPPLy Pointe™ is a home-Based, B2B Logistics Franchise providing professional transportation services and packaging supplies to industrial america
t he sUPPLy Pointe business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
o ver the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
v ict R a
Victra was founded as a partnership by richard and david Balot in o ctober 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.
in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team
Wings e tc.
Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on t V.
o ver three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs. guests know us for our award-winning jumbo and
recipes, to the Usa from his home country of Brazil. rodizio grill’s all-inclusive menu offers unlimited Brazilian sides, over 30 gourmet salads, and rotisserie grilled meats and grilled items, carved tableside by rodizio gauchos.
For more information, visit rodizio.com.
professional hoarding cleanup and board-up services to protect properties from further damage.
Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.
With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.
With the sUPPLy Pointe franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
o wning a sUPPLy Pointe Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.
For more information contact Michael dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com
boneless wings, in a variety of signature sauces and rubs. o ur menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.
From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.
For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/
