U. s. Office: seattle, Wa www.franchisingmagazineusa.com
Welcome to the July 2025 issue of Franchising Magazine Usa
t here has been a lot happening in the Franchise space and in the world recently and the Franchise industry is holding strong and offering some great opportunities for you – the potential Franchisee. to start you off we have our Front Cover story on b atteries plus who believe in the Winning Formula, let’s face it we all like to win, and b atteries plus believe they have the success Fueling the Franchise system. you can read more about this on page 10.
a s usual our top experts in the industry continue to deliver great advice. Lucas Frey: Discusses Franchisee support: 3 Keys for brand success. g eorge Knauf explains the Knauf hierarchy of Franchising and takes us up the ladder to success. Evan hackel tackles the subject of how success in business is often seen as the product of relentless action – more innovation, more hustle, more growth. But there’s a lesser-acknowledged skill that distinguishes great franchise leaders from the rest: the ability to stop. a s always, we have lots of great advice in this issue so turn to the contents page to find out more.
Our main Feature this issue is the automotive industry, and this issue has some inspiring articles. Our r esident Expert is chris conner and his fascinating article on this subject r evved and r eady delves into why the auto industry just makes sense, after all it is one of the biggest industries in the world.
in our Veterans section of the magazine, we meet two Franchisees who have gone from the military to franchising success, cody Mcpherson found a new mission thanks to r ock and r oll sushi and steve Magyar is building a purpose driven business with a TruBlue franchise.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website www. franchisingmagazineusa.com to find more exciting franchises and advice.
happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
proud member of the IFa:
The public and policymakers need to understand franchising.
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@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
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Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
contents j ULy 2025
10 Batteries Plus: Built to Win: Fueling a Franchise system Obsessed with success
every issue
6 What’s New! Announcements from the Industry
72 A-Z Franchise & Services Directory Have Your Say
24 Marcos Pizza: Why Today strategic investors are Turning to Franchising
35 QC Kinetex: redefining Performance: Why Business success isn’t just about the Bottom Line
58 Woofie’s: how national Partnerships are Enhancing services
20 Brandon Gadish: altitude Trampoline Park
Franchisor in Depth
18 City Bird: Taking Flight and Turning chicken Tenders into a scalable Franchise succes Model
26 Water Wings Swim School: Making Waves: Launches national Franchise Programs
32 Magnolia Bakery: announces Us Franchising Opportunities
52 Stretch Zone: stretching Towards something Bigger
Franchisee in Action
14 Code Ninjas: Momtreprenur shares surprising Link Between Parenthood and Franchising
22 Re-Bath: climbing The Franchise Ladder
30 Pinot’s Palette: From stay at home Mum to Million Dollar Franchisee
62 Batteries Plus: Preparing For The Worst: Franchisee Providing Back Up Battery solutions
Expert Advice
12 Lucas Frey: Franchisee support: 3 Keys for Brand growth
16 George Knauf: Knauf’s hierarchy of Franchising: This is The Ladder you actually need to climb
28 Evan Hackel: The Power of stopping: Why Knowing What to Quit is crucial to Franchise success
54 Ronn Torossian: The Evolving Landscape of Franchise Public relations
60 Bill McPherson: Business Owners navigating the Tariff Maze May Find help Through Franchising
Automotive Feature
Expert Advice
36 Chris Conner: revved and ready: auto industry Franchises to Fuel your Future
44 Heather Ripley: Using Praise as Pr: Build your automotive Franchise Brands with awards
Franchisor In Depth
38 Line – X: Takes the Wheel in Elevating the Franchise Experience
40 Ford’s Garage: revving Up Expansion Plans For The carolinas
46 SpeeDee Oil Change and Auto Service: Four strategies to Build a successful Family-run Franchise
48 Tint World: accelerates Franchising With compelling Franchise Opportunities
Snapshot
50 RNR Tire Express: Deserving Dad crowned champion in rnr Tire Express Father’s Day giveaway
Veterans in Franchising
Have Your Say
64 Ideal Siding: Welcomes arkady Vitrouk as Brand President
Franchisee In Action
66 Rock and Roll Sushi: From combat Boots to crunch rolls
68 TruBlue Home Service Ally: how navy Veteran steve Magyar is Building a Purpose Driven Business
Snapshot
70 Pestmaster: Enters Ohio Market, Expands Footprint in south carolina
Pet su PPlies Plus Raises Over $21,000 for Best Friends Animal Society from Annual Toy Sales Initiative
As part of its ongoing commitment to support animal welfare programs, Pet Supplies Plus has donated $21,198.49 to Best Friends Animal Society through the sales of select toys in 2024. This marks the fifth consecutive year that the nation’s largest pet retail franchise has partnered with Best Friends to help achieve the organization’s goal of making the entire country no-kill. According to Best Friends, as of April 2025 nearly two out of three U.S. shelters are now no-kill.
Best Friends animal s ociety received 10% of proceeds from the sale of bunny, dog, horse, and pig holiday plush toys at Pet supplies Plus, along with other select toys sold throughout the year. With each purchase, neighbors were supporting the Best Friends’ mission, resulting in a donation of over $21,000 to help animals across the country.
“With so many cats and dogs in need of loving families, our neighbors stepped up in a huge way to support Best Friends animal s ociety,” said chris r owland, cEO of Pet supplies Plus. “We’re honored to continue our partnership with this incredible organization for another year and contribute to their mission to help save the lives of homeless pets.”
your neighborhood Pet supplies Plus has everything you need for your furry, scaly and feathery friends. its shelves are stocked with pet essentials, including a wide selection of over 11,000 products from 400 brands. a s the nation’s largest pet retail franchise with over 725 locations and counting, Pet supplies Plus makes shopping local simple.
For more information visit www.petsuppliesplus.com.
President of e x Pedia c ruises r eceives
Prestigious Leadership Award for Impact on Travel and Tourism
As Expedia Cruises continues to expand and drive innovation in the travel industry, President Matthew Eichhorst was recently honored with the prestigious “Legend of the West” award at the 2025 WAVE Awards. Hosted by TravelAge West and voted on by its readers, Eichhorst received the award at a ceremony that took place on June 5 at The Ritz-Carlton in Marina del Rey, California.
The second annual Legend of the West award, sponsored by a zamara, recognizes an individual who has made a significant impact on travel and tourism in the Western United states and beyond. This year’s recipient was Matthew Eichhorst, recognizing his leadership and contributions to the travel industry.
“ i ’m honored to receive an award of this magnitude,” said Eichhorst. “Expedia cruises has always been a brand that pushes boundaries to grow and innovate within the travel industry. it’s been a true privilege to be part of a company that not only embraces growth but actively drives it.”
Eichhorst began his career cleaning swimming pools before moving into the tech industry, eventually partnering with Expedia cruises to help structure the business for growth. What began as a consulting role led to an equity stake and a permanent leadership position, where he has since driven the brand’s expansion and long-term success.
Expedia cruises has received several other recognitions including Franchise Business r eview’s 2025 Top 200 Franchises, 2025 Top Franchises for Women, and 2024 Top Franchises for Veterans; Expedia cruises was also ranked on the 2025 culture100 awards and was named to Franchise Direct’s 2025 Top 100 Franchises list.
Heating + air Paramedics Welcomes New Franchisees, Enters Arizona
Heating + Air Paramedics, a full-service heating and air conditioning franchise, is continuing its national expansion with the addition of six new territories in Arizona. The brand welcomes new franchise owners Andrea “Drea” Matthews and Jovoni Vega in Tucson, and Rich and Shelley Potter in the East Valley area, including Tempe, Chandler, San Tan Valley and Alta Mesa.
Matthews and Vega, experienced entrepreneurs with deep ties to the Tucson community, will lead operations across two territories. currently, the duo owns two amazon routes, an auto and motorcycle repair shop and multiple regional rental properties.
“ h Vac is a fast-growing, essential industry—especially here in arizona,” said Vega. “We’re excited to bring our entrepreneurial background into this new chapter. having built businesses from the ground up in Tucson, we know and care deeply about this community.
The Potters have been awarded four territories in arizona’s East Valley. r ich, an experienced e-commerce entrepreneur and franchise broker with FBa , and shelley, a creative content producer with a strong presence on TikTok, are focused on building what they call a “legacy business” for their daughters.
“Our goal has always been to build something meaningful that our family can be proud of for generations,” said r ich. “ h eating + air Paramedics aligns with
g oddard s ystems, llc ,
Welcomes Tim Linderman as Senior Vice President and Chief Growth Officer
Goddard Systems, LLC (GSL), manager of The Goddard School franchise system, has appointed Tim Linderman as senior vice president and chief growth officer, effective immediately. In this newly established role, Linderman will be responsible for driving the growth of the Goddard School system by developing and executing strategies to attract, evaluate and onboard qualified franchisees, increasing access to highquality early childhood education across the United States.
Linderman joins gsL with more than 30 years of experience in business development and sales, with 23 years of experience in franchising.
“ i am pleased to welcome Tim to g oddard. his extensive experience in franchise development and passion for building
our values and offers the kind of trusted, essential service we’re proud to stand behind. We’re excited to bring dependable h Vac solutions to families throughout the East Valley.”
“We’re proud to mark our brand’s official entrance into arizona with the addition of our new Tucson and East Valley franchise teams,” said court aiken, Brand Leader of h eating + air Paramedics.
HeatingAirParamedicsFranchise.com
strong partnerships will be instrumental as we accelerate our growth strategy and expand our presence in key markets,” said Darin harris, chief executive officer, gsL. “Tim brings both vision and development expertise, and we are confident he will make an immediate impact by identifying great g oddard s chool franchisees, expanding our ability to bring safe, highquality early childhood education to more and more families.”
“ i have worked in the early childhood education space before, and i have always believed in making a meaningful impact in the lives of children and families. at the same time, there’s nothing more rewarding than helping passionate individuals turn their dreams into reality by opening a school of their own,” said Linderman. “ i look forward to supporting g oddard s chool franchisees every step of the way as they build successful businesses rooted in purpose and impact.”
To learn more about The Goddard School, visit GoddardSchool.com
r ay t itus - The Ownership Economy: It’s Closer Than You Think.
Ray Titus, 40-year franchising veteran and founder and CEO of United Franchise Group, has launched a new book titled, t he Ownership economy: It’s Closer t han You t hink.
The book explores the rise of entrepreneurship in modern america, where side hustles, freelancing, and small business ventures are reshaping the workforce. it challenges the traditional notion of employment, arguing that the future belongs to those who take control of their financial destiny. Whether through launching a business, investing in property, or joining the gig economy, individuals are seizing new opportunities to achieve independence. The quickread, 48-page book offers motivational insights and real-world examples and predicts a bold future where business owners may soon outnumber traditional employees. The book is available on RayTitus.com and Amazon.
Bo BBy’s Burgers By Bo BBy Flay Invites Guests to Greektown
Bobby’s Burgers By Bobby Flay is serving up something special this National Hamburger Day with the launch of its second-ever limited-time menu drop. Starting May 28, guests can experience two mouth-watering additions, an all-new Greektown Burger and the indulgent Blueberry Cheesecake Milkshake, available for a limited time.
Packed with Mediterranean-inspired flavor, this burger features certified angus Beef™ grilled to guests’ choice of medium or well-done, topped with cool and creamy g reek yogurt sauce, fresh tomato, cucumber and a generous sprinkle of feta cheese. in line with Bobby’s Burgers’ commitment to customization, guests can also opt for a grilled chicken breast instead of the beef patty for a lighter take on this flavorful creation. arriving just in time for national hamburger Day and the summer sun, Flay’s latest exploration into culinary innovation is the perfect way to celebrate one of america’s favorite dishes.
These limited-time items are more than seasonal offerings. They are a true reflection of Bobby Flay’s commitment to next-level culinary innovation and his personal approach to unique flavors. inspired by his travels around the globe and experiences with food from various cultures, each dish is carefully crafted and perfected by Bobby himself, ensuring every bite delivers astounding taste with a thoughtful balance.
“The g reektown Burger draws from my love of Mediterranean ingredients with fresh herbs, creamy feta and big flavor in every bite,” said Bobby Flay. “Our second limited-time offer achieves just that with a delicious g reektown burger and the Blueberry cheesecake Milkshake — the perfect summer duo.”
Visit bobbysburgers.com. To learn about franchise opportunities, visit bobbysburgers. com/franchising.
tH e Pickle Pad Accelerates Nationwide Expansion with Fall Debuts in Three New Cities
With America’s pickleball craze showing no signs of slowing, The Pickle Pad continues to build on its breakout year with strategic growth, new market entries, and an unwavering commitment to creating fun, community-centered experiences. Following a strong Q1 performance that included 12 signed agreements and nine locations in development, the brand is preparing for a major milestone in Q3: opening three new venues in high-demand markets—Myrtle Beach, SC; St. George, UT; and Newport News, VA.
These upcoming locations mark a significant step forward in The Pickle Pad’s mission to blend the sport of pickleball with dynamic social experiences that cater to a wide audience. a s the indoor pickleball leader continues expanding across the country, the company is zeroing in on the s outheast, where interest in the sport—and demand for premium indoor playing options— continues to rise.
“The s outheast and Mid-atlantic regions represent some of the most exciting opportunities for our brand,” said chris Kuehn, President of indoor active Brands. “We’re not just building pickleball courts—we’re building community. With seven parks already secured in Virginia and s outh c arolina, and strong interest from future franchisees in n orth c arolina and g eorgia, we’re positioning The Pickle Pad to be the go-to destination for pickleball and social fun in these fast-growing markets.”
Each Pickle Pad location features multiple indoor courts, flexible event space, and crave s ocial Eatery, a full-service chef-inspired restaurant and bar with fresh and light food options integrated into each location. With additional games like cornhole, mini-golf, foosball, and shuffleboard, the experience is designed to appeal to families, casual players, and serious competitors alike.
Visit https://www.thepicklepad.com/franchise/
s weet Paris Enters Two New States
Sweet Paris Crêperie & Café, the ultra-popular restaurant brand serving breakfast, lunch, and dinner and specializing in sweet and savory crêpes, hot drinks and more, is expanding its national presence with their entry into two new states: Arkansas and Missouri. In a four-unit signed agreement, two restaurants will be opening in Arkansas metropolitan cities, and two restaurants will be opening in Kansas City, Missouri. The first restaurant is slated to open in the fall of 2025, at Pinnacle Hills Promenade located at 2203 Promenade Blvd, Space 8105, Rogers, Arkansas.
Behind the deal is Texas native husband-wife duo Michael and Melissa a aron. a s multi-unit and multi-brand franchise owners, the a arons were introduced to franchising at an early age. Michael began his career as an assistant manager at s onic Drive- in, when he was presented with the opportunity to open a new store as a manager. Meeting Melissa at work, the two climbed the ladder to open and operate numerous s onic Drive- in locations for over 30 years, and recently a n othing Bundt c akes location. it wasn’t until the couple walked into a sweet Paris that they immediately knew they wanted to form a partnership with the brand.
“When we were looking to expand our portfolio, we knew we wanted a brand that we were passionate about,” said Michael a aron. “We heard about sweet Paris and upon visiting immediately took notice of the ambiance. Once we tasted the food, we knew this was a business we wanted to be part of. s eeing how involved ivan and allison are, we are confident in our partnership with this brand. We are excited to lead the brand’s expansion into two new states and introduce a taste of Paris to new communities.”
Built to Win Ho W Batteries Plus i s Fueling a Franc H ise s ystem oBsessed W itH s uccess
Winning brings a thrill that can easily become addictive. It doesn’t happen by accident, but rather is built with intention, competition, and recognition. Batteries Plus is learning that in the best possible way, and it’s becoming contagious throughout the brand’s entire franchise system.
winning: it’s in the Batteries Plus dna
The Batteries Plus executive team doesn’t
take winning for granted. In fact, it wasn’t until recently that awards and accolades – like Johnson Controls’ Leadership Award in Shareholder Value (2022) and the Franchise Innovation Award for Leadership in Technology (2024) – started steadily coming in. Batteries Plus has been on a mission to build a brand culture rooted in victory, with a reputation for excellent performance.
Among the brand’s most impressive feats was its gradual climb in Entrepreneur’s annual Franchise 500 ranking, most recently coming in at #291, up 182 spots from their ranking on the same list just
four years ago. And with over 30 years on the list, Batteries Plus was also inducted into the publication’s exclusive Hall of Fame list.
“Our entire franchise system is simply addicted to winning,” said Joe Malmuth, Chief Development Officer for Batteries Plus. “From individual franchisee honors to national growth awards, our consistent recognition reflects a system built to perform. That win-rate is exactly why savvy franchise investors are continuing to choose us and we’re proving, year after year, that this is a brand built for sustained success.”
That competitiveness and drive to win carries through the Batteries Plus franchise system, with more franchise owners being qualified for an award for exceptional sales achievements than the brand has ever experienced in the past. On an international scale, Corey Robinson – the franchise owner of 12 Batteries Plus stores – was recognized by the International Franchise Association as a Franchisee of the Year earlier this year.
Furthering the brand’s culture of winning
are the high-performing entrepreneurs and franchise owners who have taken note, drawn to the brand’s momentum and high standards. Batteries Plus is increasingly seen as a franchise system where winners thrive.
creating a competitive system
With a franchise system built around excellence and expertise, Batteries Plus has raised the bar for prospective franchisees. Strong performance from its network has enabled the brand to increase its financial and operational requirements, further ensuring that incoming owners are equipped to meet the same high standards. Simply put: it now takes more to join a winning team.
That same philosophy carried through to the reinvention of the company’s annual franchise convention: PlusCon. Organizers were inspired by the vibrant Las Vegas atmosphere coupled with Batteries Plus’s winning streak to create an event that stood against tradition. PlusCon ultimately evolved into an event that gamified success and offered unparalleled opportunities for growth and collaboration within the Batteries Plus franchise system. The celebrated expertise of franchise owners was amplified during the most inventive and thrilling portion of PlusCon: the final rounds of competition for the inaugural Plus Games.
Plus games competition
The Plus Games were created to build store owner excitement leading up to PlusCon, with an overall goal to provide owners with the tools and incentives to drive store performance while strengthening the expertise of their teams. The Games accomplished that – and so much more.
From November 2024 until the finale at PlusCon in May, 182 ownership groups representing nearly 300 franchise stores participated in a bracket-style competition. This wasn’t a simple sales contest – though store performance across key metrics during the Games was a component. This was a physical and mental competition – everything from trivia to relay races – requiring months of training and preparation.
“Our vision of Plus Games was to retrain the system for the benefit of our franchisees — who may not have been to training school for 20 years — while challenging and fostering the spirit of competition among all store associates with $30k up for grabs,” said Jon Sica, Chief Operating Officer of Batteries Plus. “We wanted to do something our system had never seen before and something many thought wasn’t possible and we knocked it out of the park. From the launch six months before convention, to the finals on stage at convention, Plus Games was a memorable tour de force and I can’t wait for the next one.”
The first round centered around company history, with trivia games testing their expertise on Batteries Plus history, culture, support, and contacts, as well as product knowledge, inventory, and services. The Top 16 stores moved on to the next round for a timed relay-style competition. As the competition narrowed down to the “Elite 8” in March, teams went head-to-head in timed battles for key fob programming, battery installation, and product knowledge.
PlusCon featured the final two rounds of the Plus Games. The Semi-Finals pitted the top four teams against each other in a speed-round of Plus-Bowl trivia. Once the competition narrowed down to two teams, it was a race to the finish – literally. The final challenge was a key cutting challenge. Once the key was cut, they tested their work by inserting the key and turning to see if it lit the Plus Games Champion sign. The winners were crowned on the final day of PlusCon: Frank Meier and his team at the Batteries Plus store in Glen Ellyn, Illinois. In addition to a cash prize, each
member of the team received an 85-inch TV and a Plus Games Championship Ring. The store also received a Batteries Plus Champion Cup to be put on display. The three runners up also received smaller prizes of their own.
real challenges with real results
As determined store owners and associates pushed boundaries and expanded their knowledge and expertise throughout Plus Games, the engaging competition also helped drive their respective store’s success. During the sales portion of the competition, the Games resulted in a noticeable difference across the franchise system.
The top three quartile stores saw a median total sales growth of 5.9-7.4% between November 2024 and January 2025, compared to the same period the previous year. Stores in the top quartile also saw a 12.3% median increase in key fob sales during the Plus Games, compared to the same time frame in the previous year.
From national accolades to top-tier franchisee performance driving success, Batteries Plus’s competitive drive has become a defining part of its identity. PlusCon and the Plus Games took that same spirit that’s been building up within the system, and brought it to life, reinforcing a culture where achievement is celebrated, performance is measured, and success is shared. In a brand where franchisees compete to be the best, and where corporate executives lead by example, Batteries Plus has proven that building a winning system starts with building a winning mindset. v
Franc Hisee s uPP ort: 3 Keys For Brand g ro W tH
In the city of Franchisopolis, every building represents a franchise brand. The concrete and steel give each brand its foundational strength. It’s the people inside: your franchise partners, your early adopters, your co-builders, who ensure your building stays strong and grows.
And just like any building, what matters most is what happens after the ribboncutting. The systems that keep the whole structure functional long-term, and the relationships that encourage people to want to stay.
support and engagement: the infrastructure troubled Franchisors undervalue
Too often, franchisors think of franchisee support as an optional feature, something that kicks in once royalty checks are flowing. But let’s be clear: support is not a cost center. It’s a growth engine. And when done right, it’s the key reason your franchisees stick around, perform consistently, and validate your brand to future candidates.
That’s why Chapter 8 of my upcoming book detailing the Franchisability Scorecard™ focuses on franchisee support and engagement systems. These systems are not as “nice to haves” but as Scalability Pillars that make or break your ability to grow past 30 units.
Here’s the hard truth: if your franchisees don’t feel supported, heard, and equipped, they won’t thrive. And neither will you.
the three scalability Pillars of support and engagement
Let’s walk through the three pillars that every franchisor, emerging or established, needs to get right if they want to build a brand that lasts.
1. OnbOarding & Training SySTemS
Franchisees don’t buy businesses in a box, they buy a launchpad for their legacy business. That launchpad starts with your onboarding and training system.
Do you have a clearly documented path from signed agreement to soft opening to
grand opening? Does it speak to different roles, owners, managers, frontline staff, or is it one-size-fits-none? Are you measuring comprehension and application, or just checking boxes?
Franchisability Insight: Structured onboarding reduces first-year failure rates by 40% and improves time-to-profitability by 30%IFA Franchise Education Report, 2022.
The goal? Help your partners think like owners, not just system operators. Because a 300-page manual isn’t a mentor. A checklist doesn’t instill confidence.
2. Ong Oing SuppOrT
The franchising graveyard is filled with brands that believed early success meant they could scale without evolving their support.
Franchisees need more than a hotline; they need a trusted guide. Someone who understands performance metrics, sees the red flags, and has a structured cadence of edifying conversations.
Case Study: A boutique fitness brand implemented performance coaches, one for every 10 units. With clear playbooks and regular check-ins, they saw a 22% increase in unit profitability and a sharp rise in franchisee satisfaction within 18 months.
Coaching isn’t fluff. It’s how you futureproof your franchise model.
3. FranchiSee engagemenT & cOmmunicaTiOn
You can have great training and consistent support, but if your franchisees don’t feel seen or heard, you’re heading toward disengagement, and eventually, defection.
Stat: Brands with constructive engagement practices see 2.4x higher per-unit royalty revenue than those with disengaged networks Franchise Business Review, 2021.
Engagement isn’t about cupcakes and Christmas cards. It’s about whether franchisees feel safe raising concerns before they become legal disputes. It’s about clear updates that explain the “why,” not just the “what.” It’s about trust, built through consistent, two-way communication.
Luke Frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
Ultimately, engagement is understanding that individual unit success drives longterm franchisor success.
Franchisor mindset traps that stall growth
Throughout Chapter 8, I detail the most common mindset traps that derail franchisor growth:
• “They bought a system. That should be enough.”
→ No. They bought a partnership. The system defines how the building operates.
• “I’ll support them when they ask for help.”
→ No. Silence usually signals confusion or fear, not confidence.
• “I can’t afford a support team yet.”
→ No. Poor support is what you really can’t afford. Trusted third-party coaches and authentic relationships bridge the gap until in-house staffing is an option.
• “Quarterly check-ins are enough.”
→ No. That cadence may work for vendors, not franchise partners.
• “Engagement means making everyone happy.”
→ No. Engagement means alignment with the long-term vision, especially when it’s uncomfortable.
If you’ve said any of these to yourself (or heard them from your team), you’re not alone. But you are at a turning point. Support and engagement are not scalable when left to charisma. They only scale when built into your brand.
introducing the Franchisability scorecard™
The Franchisability Scorecard™ is the diagnostic and roadmap emerging and evolving franchisors may not know they needed. Whether you’re just starting out, stuck at 20 units, or managing national expansion, it helps you identify where the bottlenecks live in your infrastructure. Each chapter unpacks a specific set of Scalability Pillars separating brands that plateau from brands that multiply and succeed.
And Chapter 8 makes one thing clear: support isn’t a reactive department; it’s a proactive strategy.
Because in this business, franchisees don’t leave because your system is broken. They leave because no one noticed they were struggling in silence.
Jumpstart your growth Before the Book drops
The book is still in development, but the principles are already changing the way brands think about scale.
If you're an independent business owner preparing to franchise, an emerging franchisor trying to break the 20-unit ceiling, or an established franchisor feeling stalled, this conversation is your early access pass.
Because success doesn’t come from having more units. It comes from serving the ones you already have, better.
#FranchisabilityScorecard #FranchiseSupport
#EmergingFranchisors #FranchiseGrowthStrategy
#FranchiseLeadership #FranchiseTraining
#EntrepreneurshipDevelopment
#ScalingFranchises #FranchiseeSuccess
#IntentionalGrowth #BusinessCoach
#FranchiseAdvisor
Ashima Gupta, Multi-Unit Owner of Code Ninjas in Northridge, Pasadena and Silverlake, California
Balancing motherhood with entrepreneurship is often painted as a tug-of-war in which women are expected to choose between their business and their family. Research supports this narrative, showing that becoming a mother can cut a woman’s earnings and business growth potential, sometimes by half. But through my own journey as a mother of two and multi-unit franchisee, I’ve learned that parenting doesn’t have to be a limitation – it can be one of my greatest assets.
My career began in 2006 when I moved to the United States from India. As one of only three women in my company, and a mother of two, I was motivated to create a more inclusive future for girls and young women in STEM. This ultimately led to the opening of my first Code Ninjas center in
sH ares s ur Prising lin K Bet W een ParentH ood and Franc H ising code ninjas momtrePreneur
Northridge, California, in 2022 – followed by two additional locations in Silverlake/ Los Angeles, California, and Altadena, California, in just two years.
Whether you are a mother or father, here are actionable tips that will help create balance and success with both your family and business.
involve your Family in the Journey
One of the most rewarding aspects of being both a parent and an entrepreneur is the chance to share the journey with your family. When you’re your own boss, you
have the flexibility to include your loved ones as much as you want, something many traditional careers don’t offer.
My oldest daughter teaches at one of our centers, and my youngest is actively involved in the program. This shared experience not only brings us closer but also gives them a clear view of the dedication and leadership needed to grow a business over time.
Bringing your children or partner into your entrepreneurial world can turn your business into a source of shared pride and purpose, while also strengthening family bonds.
embrace Patience and resilience
Parenthood is one of the greatest teachers of patience and resilience; traits that are just as essential in entrepreneurship. Successful business owners understand the importance of keeping their eyes on the long-term vision, navigating emotional highs and lows, and responding thoughtfully instead of reacting impulsively.
Building resilience starts by breaking down challenges into smaller, manageable steps and addressing them one at a time. Whether you’re facing hurdles in hiring, shifts in the market, or everyday operations, focus on what’s within your control and adjust your strategy as needed. Don’t hesitate to lean on mentors or peers who have weathered similar storms— learning from their experiences can help you stay grounded. Over time, this steady and deliberate leadership becomes a powerful foundation for sustainable success.
stay Humble and Hungry
Much like parenting, entrepreneurship doesn’t come with a step-by-step manual. No matter how much you prepare,
unexpected challenges and steep learning curves are inevitable. That’s why humility and a genuine eagerness to learn are crucial for lasting success. Create regular feedback loops within your business, invite your team, customers, and peers to share their perspectives, then act on the insights you gather. Dedicate time each month to ongoing learning, whether it’s through industry reports, leadership podcasts, or meaningful conversations with fellow entrepreneurs.
Continuously identify areas for growth, stay attuned to shifts in your market, and remain open to fresh ideas. This mindset not only sparks innovation but also builds stronger trust within your team, positioning your business to thrive with both resilience and impact.
Be ready to adapt
Being both a parent and an entrepreneur demands constant flexibility. No two days look the same; kids get sick, team members call out, priorities shift, and market trends evolve. The ability to pivot quickly and calmly is a must.
Build adaptability into your operations by cross training your staff, simplifying workflows, and developing contingency
plans for common disruptions. Establish weekly or monthly moments to reassess what’s working and where adjustments are needed—this helps you course-correct before small issues become bigger ones. When challenges arise, address them directly with clarity and confidence. Don’t resist change—use it to uncover better ways of working, serving your customers, or managing your team. Staying flexible while holding onto your broader vision helps you not just weather disruptions but turn them into opportunities for innovation and growth.
At the end of the day, parenthood isn’t a limitation, it’s a powerful asset. The challenges, triumphs, and everyday moments of raising a family shape your leadership in meaningful ways, instilling empathy, resilience, and perspective that directly translate to business success.
If you’re a parent questioning whether you can build something remarkable while raising a family—the answer is a resounding yes. These two roles don’t compete; they complement each other. The patience, adaptability, and purpose you gain as a parent make you a stronger, more intentional leader. Parenthood doesn’t diminish your potential, it amplifies it. v
Knau F’s Hierarc H y o F
Franc Hising: tHis i s tHe l adder you actually need to c lim B
For decades, we’ve leaned on Abraham Maslow’s Hierarchy of Needs to explain human motivation—starting with the basics like food and safety and moving up to self-actualization. But let’s be real… while Maslow was mapping out theory, entrepreneurs have been out here building. Building businesses. Building wealth. Building lives on their terms.
And in the franchise world, there’s a new framework. One that isn’t just about survival or purpose—it’s about ownership, growth, and building an empire.
enter: knauf’s Hierarchy of Franchising
A modern-day roadmap for anyone—from high school grads to corporate execs—who
wants to stop trading time for money and start building something that lasts.
Whether you’re brand new to business or you’re already crushing it and wondering what’s next… this hierarchy will show you where you are, and more importantly, where you could go.
level 1: learn the game — Business skills, training, and your First win
You don’t need a business degree.
You don’t need millions in capital.
You don’t need to invent the next unicorn tech startup.
What you do need is a willingness to learn, a hunger to grow, and a franchise system with the right support structure.
At this foundational level, you’re focused on the fundamentals—operations, hiring, customer experience, financials. This is where you partner with a proven brand
that already has systems in place so you can learn how to run a business without making rookie mistakes that could crush you.
This is the phase for:
• People leaving corporate burnout
• Veterans re-entering the workforce
• College grads who want ownership instead of climbing a corporate ladder
• Parents returning to the workforce with flexible ownership goals
The goal?
Become a confident operator who understands how a successful business really runs.
This level is the launchpad.
level 2: scale one Brand — From owner- operator to empire starter
You’ve built your base. Now it’s time to grow.
At this level, you move beyond “just owning a franchise” and start thinking like a CEO. You’re scaling locations. Building a leadership team. Delegating operations. Putting processes in place so the business can thrive without you in the weeds every day.
This isn’t passive income (yet), but it’s scalable. And more importantly, it gives you time leverage. The more your team can operate the business effectively, the more you can work on the business instead of in it.
Here’s what this stage might look like:
• Owning 3–10 units of a single brand
• Managing multiple territories with centralized operations
• Building a culture and leadership pipeline inside your business
• Generating cash flow that funds your next move
The goal?
Turn a solid-performing brand into a cashgenerating system that no longer needs your daily input. This is when you start to feel the real power of franchise ownership.
Once you’ve mastered the art of scaling one brand, you unlock a new level: the portfolio play.
This is where you start stacking franchises. Maybe you add a complementary brand in a new category—like pairing residential cleaning with home restoration. Or you acquire an underperforming location from another owner and turn it around with your systems.
This stage is about diversification, synergy, and smart expansion.
Franchise portfolios can:
• Mitigate risk across different industries
• Balance seasonal revenue cycles
• Share marketing, HR, and operational resources across brands
• Position you as a local business leader and job creator
At this point, you're no longer "just" a franchisee. You’re a portfolio CEO.
The goal?
Build a diverse business empire that scales across multiple verticals and builds wealth through both operations and equity.
level 4: Private equity ready
— systematized, scalable, and valuable
If you've made it here, you're no longer in the game to just run businesses—you’re playing for generational wealth.
George Knauf is a trusted franchise advisor with over 20 years of experience helping individuals and companies—from startups to public brands—build success through franchising.
He founded MyPerfectFranchise.com, a free service, to guide aspiring owners toward the right opportunities and provided the deep knowledgebase behind AskFranchiseGPT.com, the #1 AI tool for franchise discovery and growth.
Private equity firms LOVE mature, scalable, well-run franchise portfolios with:
• Recurring revenue
• Documented systems
• Strong teams and leadership pipelines
• Expansion potential in new markets
You’ve put in the reps. You’ve got your house in order. Now the sharks are circling—in a good way.
This level isn’t just about a payday (though that can be massive). It’s about building something so good that others want to buy it, partner with you, or scale it globally.
Think:
• Multi-million dollar exits
• Recapitalization to fund larger growth
• Strategic partnerships with national brands
• Legacy-level business strategy
The goal?
Create a business machine that’s attractive to serious investors. One that not only prints cash, but commands attention.
level 5: own the system — master Franchise, regional developer, or Franchisor
This is the peak.
You’ve gone from apprentice to builder to investor…
Now you become the architect.
This level is about owning the system itself. You don’t just operate a franchise—you own territories, or launch your own franchise brand, or buy into a franchisor directly.
Here are a few ways this looks in real life:
• Master Franchisee
• Regional Developer
• Franchisor/Acquirer
This is where you shift from business owner to ecosystem owner.
The goal?
Control the levers of the franchise model itself. Shape the experience for others. Create impact at scale.
so… where are you on knauf’s Hierarchy?
This hierarchy isn’t just a concept—it’s a mirror.
It helps you see:
• Where you are today
• What’s possible next
• What you need to build to level up
And the truth? Most people stay stuck at the bottom—not because they can’t move up, but because no one showed them the map.
Now you’ve got the map.
Franchising is one of the most accessible, scalable, and proven paths to wealth and freedom. But it’s not a one-size-fits-all game.
Some people stop at Level 2 and live an incredible life.
Others climb to Level 5 and become legends.
There’s no “right” place to stop. There’s only the right next move—for you.
c ityBird i s taK ing Flig H t and t urning cHic K en tenders into a s calaBle Franc Hise s uccess m odel
When we first opened CityBird in 2018, we had no idea the kind of momentum it would take on. What started as a tiny, 800-square-foot walkup window next door to The Eagle, our full-service Southern-style restaurant in Cincinnati, was meant to be a simple solution. It served as a carryout extension where guests could quickly grab the fried chicken they loved. But, it quickly grew into something more, and guests couldn’t get enough of our chicken tenders. We were selling so many that we realized CityBird wasn’t just a spin-off, it was the beginning of a new concept with a life of its own.
CityBird was built from guest demand, everything from the simplicity of the menu to the bold sauces and house-brined tenders. That passion from our customers
is what drove us to grow the brand into a standalone concept, and now, into a national franchise opportunity.
Today, we have nine locations operating across five states, and are actively seeking franchise partners to help meet growing demand and bring CityBird to more communities across the Midwest and South. This next chapter is about more than growth, it’s about partnering with entrepreneurs who share our love for great food, hospitality, and operational excellence.
What makes CityBird special is its clarity of purpose: we do one thing, and we do it extremely well. Our menu focuses on premium, all-natural, cage-free chicken tenders that are brined, hand-dredged, and fried to order. Paired with house-made sauces, crispy fries, and fresh slaw, it’s comfort food with serious craft behind it.
The fast-casual fried chicken space is booming. According to Q3 2024 data, visits to fried chicken restaurants rose by 4.3% year-over-year, showing sustained momentum in consumer appetite for
quality chicken concepts. But even within that booming category, CityBird stands out for its simplicity, speed, and flavor. Our concise menu allows for fast service and consistent execution, giving franchisees a model that’s not only delicious but operationally sound.
We’ve built CityBird to be adaptable through flexible formats like drive-thrus and dine-in locations, meaning we can succeed in both urban and suburban markets. The investments we’ve made in technology to support operational efficiency, customer engagement, and realtime data visibility were carefully designed to make the franchise experience smoother and more rewarding.
As part of Thunderdome Restaurant Group, CityBird benefits from a leadership team with more than 45 years of combined restaurant experience and a proven track record of launching successful brands. Alongside CityBird, our portfolio includes other successful concepts like Currito, Bakersfield, Pepp & Dolores, The Davidson, Maplewood, Krueger’s, and The Eagle. We’ve grown restaurants from a
single storefront to multi-state operations, and we understand the level of support franchisees need to succeed.
That experience informs every part of the CityBird model. We’ve removed the operational complexity, built comprehensive training and onboarding programs, and created a franchisee support system that mirrors our own commitment to excellence. Our mission is simple, we want to deliver the best chicken tenders in the business, and make it as easy as possible for our franchise partners to do the same.
CityBird is actively targeting expansion in cities where we already have strong regional recognition and operational knowledge. We’re currently seeking franchisees in Cincinnati, Dayton, Columbus, Indianapolis, Louisville, Lexington, and Chicago, markets where we know our brand will thrive.
As an emerging franchise, CityBird offers something rare: the chance to get in early with a brand that already has proof of concept, loyal fans, and the backing of a seasoned restaurant group. There’s aggressive white space available, and we’re being intentional about growing with the right partners in the right markets.
With our average unit volume increasing from $1.09m to $1.14m year-over-year, our existing locations have seen consistent sales and most of them have experienced growth. The unit economics are strong, the consumer demand is there, the market is hungry for what we offer and we feel more confident than ever in our decision to franchise.
We’ve spent the last several years refining the model, proving the concept, and ensuring we could scale without sacrificing quality or guest experience. Now, with infrastructure in place and demand rising, it’s time to bring CityBird to more communities, and we can’t do it alone.
As we look to the future, we’re incredibly excited about the journey ahead. CityBird was built by listening to our guests, and that commitment to putting them first will continue to drive the brand’s growth and vision for the future. v
what was your background (personal, educational, commercial) before you invested in the franchise?
with
Brandon g adis H OF
Before investing in Altitude Trampoline Park, I worked in construction project management. While that career taught me a lot about leadership and logistics, I found myself wanting more—more flexibility, greater financial upside, and the ability to be in control of my own future. I also wanted something that could involve my entire family.
ALTITUDE Tr A mp OLI n E pA rk
when did you join the franchise and what stage of your business journey are you at?
We opened our first Altitude Trampoline Park location in Spokane, WA, after working with the original founders. That journey began several years ago, and we’ve since sold that location (in 2023) and opened two others: one in Nashville, TN (2022) and another in Austell, GA (2023). We’re in the growth and multi-unit stage of our business journey now, with long-term plans to continue scaling.
did you consider any other franchises before investing in this particular brand and if so, what factors influenced you to choose this one over the others?
Yes, we reviewed all the major youth entertainment franchises before choosing Altitude Trampoline Park. It ultimately came down to a combination of gut instinct and the fact that Altitude Trampoline Park aligned with four core criteria:
• The ability to earn a strong income from a single unit
• A business model Amazon couldn’t disrupt
• An operation our entire family could participate in
• Scalability without requiring us to be in the business full-time
what is your view of the franchise's product/service? what competitive advantages and disadvantages does it have?
I think Altitude Trampoline Park offers a high-value, in-person experience that continues to resonate with families. It can’t be replaced by technology, and it’s built
around active play and fun. Our biggest competitive advantage is our people and culture—the way we train and retain our teams is a big differentiator. On the flip side, like any service business, managing staffing and maintaining a consistent customer experience can be ongoing challenges.
what initial training and support did you receive? was there anything that was missing/lacking from the initial training and onboarding experience?
Altitude Trampoline Park provided a solid foundation of training and support during onboarding. As one of the early franchisees, I’ve seen how both the brand and the support systems have grown over time. While there were certainly learning curves early on—as there are with any emerging brand—the team has always been willing to listen and evolve based on feedback.
what is the ongoing support like? How easy is it to get in touch with the franchisor and head office team if there is a problem, challenge or issue?
Ongoing support has been strong. The franchisor is very open to feedback and wants to see parks succeed. I’ve always been able to reach the team when needed, and I think there’s a true collaborative spirit within the system that helps us navigate challenges together.
How easy or difficult have you found it to market the franchise locally? How does the franchisor assist and support with marketing?
Marketing locally takes work, but it’s very doable—especially when you lean into community partnerships and events. Our general managers play a key role in building those relationships. The franchisor provides marketing materials and strategy guidance, which helps streamline the process.
How long was it before you saw a return on investment?
It varies by location, but with the right setup and management, you can see returns fairly quickly—especially compared to
other franchises where multiple units are required to hit financial goals. We specifically chose this model because one location had the potential to meet our family’s financial needs.
were there any unexpected costs?
Like any business, you’ll run into unexpected challenges and costs— especially in areas like insurance or staffing. But nothing that wasn’t manageable or outside of what I’d expect as part of running a business.
what have been your biggest challenges to date? How have you managed to overcome them? what help has the franchisor provided?
We’ve experienced challenges in staffing, COVID, insurance hurdles, marketing, and more. We’ve overcome them through a mix of creative problem-solving, having great local managers, and leaning on support from the franchisor and our fellow franchisees. One of our proudest successes is helping our kids learn how to run the business alongside us.
what does your working day/ week look like?
I’m not in the parks every day, and that was intentional when we chose this model. A typical week involves checking in with general managers, reviewing performance, working on marketing or strategy, and sometimes jumping in more directly if needed. It’s a balance that allows us to stay involved without being tied to the day-today operations.
what is being part of the franchise network like? do you have much communication with other franchisees and does the franchisor encourage this?
Yes—there’s a strong sense of community among franchisees. We share ideas, help solve common problems, and offer each other advice. The franchisor encourages communication and is constantly trying to improve collaboration across the network.
Has the franchise met your needs and expectations, both financially and otherwise?
Absolutely. It’s met both our financial and lifestyle goals, while also allowing us to involve our family in the business. Watching our children grow into business leaders has been the most rewarding part of the journey.
is there anything that you would do differently so far in your business journey?
Like anyone who has been in business for a while, I’ve learned a lot. I’d probably take more time on staffing decisions earlier on and lean into operational systems sooner. But overall, I don’t have any major regrets.
if you could start again, would you still buy this same franchise, or a different one?
Yes—I’d absolutely choose Altitude Trampoline Park Trampoline Park again. The model works, the support is strong, and it fits what we were looking for in both a business and a lifestyle. v
c lim Bing tHe Franc Hise l adder:
5 T IPS FOR T HOSE LOOKING TO M OVE FROM E MPLOYEE TO Ow NER
Owner of Re-Bath in Wichita Falls, Texas
According to the International Franchise Association’s 2025 Franchising Economic Outlook, the sector is expected to surpass 9 million employees by year’s end. This signals major growth for the industry, and with this comes more opportunities for vertical growth—especially the opportunity to move from employee to franchise owner.
I began my career as a project manager for Re-Bath and worked my way up to becoming the owner of Re-Bath in Wichita Falls, Texas. My journey shows that, with the right mindset and approach, you can grow within a franchise system. In fact,
my experience at the ground level gave me a chance to learn more about the business and build my network. This was greatly beneficial to me and gave me a unique perspective as a current franchisee.
For anyone interested in growing within a franchise system, here are my top 5 tips to achieve vertical growth:
1approach every role with an ownership mentality
No matter what level you start at, take pride and ownership in your role. That doesn’t mean overstepping, but it does mean taking initiative and showing that you're someone who cares about the company’s success. I saw my role as a way to make a difference, not just a way to collect a paycheck. I credit much of my growth to this mindset. By going above and beyond in any role I held, I was able to earn the trust of the leadership team and develop key leadership skills along the way. So, when franchise ownership opportunities became available, I was already a natural fit.
2Build relationships with Franchisees and learn from their e xperience
In the years leading up to becoming a franchisee, I used my time wisely— soaking up advice from experienced franchisees and refining my vision for the business. The franchising world is highly collaborative, with a built-in network of owners who’ve been in your shoes. Take advantage of this network. Seek out
mentors early in your journey and ask thoughtful questions. What lessons did they learn the hard way? If they could start over, what would they do differently? These insights are invaluable, and the knowledge they share could be the key to your future success.
3know the culture and values you want to create as an owner
If you aspire to be a franchisee one day, you’ll need to be intentional about the kind of workplace you want to create. For me, this meant developing a clear valuesbased framework called “A.L.I.V.E.”: accountability, loyalty, integrity, values, ethics. These four pillars guide every decision I make from hiring to customer service. With these values in place, I created a positive team culture from day one. Remember, workplace culture doesn’t just happen by accident. As an owner, it’s your responsibility to cultivate a space where your employees feel comfortable and motivated. The clearer your values are now, the easier it will be to build a business that reflects them.
4stay ahead of the curve with technology
Technology is evolving rapidly in every industry, and franchising is no exception. From transforming how services are marketed to how operations run, staying current is a major advantage. I made a point to prioritize learning about emerging technologies in the home remodeling
Randell Mathis, Re-Bath
Randell Mathis,
industry before I stepped into ownership. By the time I became a franchisee, I already had a vision for how to modernize operations and create a more seamless customer experience. As an employee, you’re in a unique position to observe what works and what doesn’t. Use this vantage point to keep learning and experimenting.
5get involved in the community and understand your customer Base
Strong community ties can be a major asset as a franchisee. When your business is known and trusted, it becomes more than just a service—it becomes part of people’s lives. For example, I prioritize my relationship with the Veteran’s Association, which allows my team to support a key demographic in the community while giving back in meaningful ways. These relationships fuel my entire team’s sense of purpose and strengthen the brand’s reputation in the community. For those looking to grow vertically
within a franchise system, it’s important to remember that you don’t have to wait until you own the business to start building relationships. Volunteer and get to know your future customers. Authentic community engagement starts now, and it will only deepen your impact as a future owner.
Franchising offers a unique opportunity to build a fulfilling career where hard work,
leadership, and passion really do pay off. Whether you’re just starting out or already climbing the company ladder, you have the power to grow into an ownership role—just like I did.
So don’t wait for someone to hand you the keys. Show up every day with an ownership mentality and seize opportunities as they come—and you just might unlock a future you didn’t know was possible.
WH y t oday’s s trategic investors are turning to Franc Hising
As the Chief Development Officer for Marco’s Pizza, I’ve had a front-row seat to the evolving priorities of today’s franchise investors. From seasoned multi-unit operators diversifying their portfolios to newcomers, the criteria for investment have shifted. While strong unit economics and brand equity remain vital, strategic investors are now scrutinizing something deeper: scalability under pressure, operational agility, and a clear pathway to sustainable growth.
In today’s high-interest, capital-constrained market, these aren’t just nice-to-haves, they’re the new standard. Here’s how I see the franchise investment landscape evolving, and how forward-thinking brands like Marco’s Pizza can evolve with it.
Franchising offers strategic value in a complex market
Economic uncertainty has always had a way of clarifying priorities. In recent years, we’ve seen a sharp rise in investor interest across the franchise space, particularly in quick-service restaurants (QSR). Why? Because franchising offers something many business models can’t: a repeatable, resilient, and scalable structure, backed by support and proven systems.
We’ve seen this firsthand. Our growing franchise base is made up of both seasoned operators and savvy investors from adjacent industries. They’re choosing franchising not just because it offers growth potential, but because they want a business model that performs under pressure. QSR has historically proven recession-resilient, with pizza leading the category in affordability, efficiency, and consumer demand.
To best appeal to this mindset, it’s important for franchises to go beyond franchise marketing as a concept, but instead as an asset class. Position it as a resilient investment vehicle, and back that claim with data on same-store sales
performance, recession-era performance, and scalability metrics.
meeting investors where they are—with smarter Financing models
With borrowing costs at their highest in decades, access to capital is a bigger barrier than ever. The smartest brands aren’t waiting for interest rates to drop; they’re actively reengineering how they support new franchisees.
At Marco’s, that’s meant designing financing options and royalty incentives that reduce upfront strain and create breathing room during the critical ramp-up phase. We’ve also cultivated partnerships with lenders who understand the nuances of franchise cash flow, helping operators unlock smarter, more flexible funding.
In this climate, leaders need to audit their financial offering. Can you restructure royalties, defer initial fees, or partner with lenders to simplify funding approvals? Strong operators are still out there, but they expect flexible, thoughtful capital solutions.
ramp- up support is the new differentiator
It’s no longer enough to hand franchisees a manual and wish them well. Brands that want their operators to succeed must offer hands-on guidance during every phase of development, from site selection to training, launch, and beyond.
Gerardo Flores, Chief Development Officer
Now more than ever it’s essential to deploy proprietary location intelligence tools, collaborate on real estate strategy, and provide onboarding through a dedicated launch team alongside ongoing support. This ensures that operators don’t just open quickly, they open smart, with systems ready to optimize performance from day one.
modern investors demand transparency and agility
Today’s investors aren’t just asking “What’s the ROI?” They want to know how fast you can pivot, what your tech stack looks like, and whether your leadership has a track record of innovation. This level of scrutiny isn’t intimidating, it’s healthy. And brands that welcome it will attract the most sophisticated operators.
From digitizing the customer experience to integrating machine learning for demand forecasting, the industry is making major strides in operational tech. But what matters more is how these tools empower franchisees—streamlining labor, improving accuracy, and boosting margin.
Today, franchisors must build materials that speak to operational performance, leadership stability, and system-wide innovation. While flashy projects can draw attention, serious prospects want strategic clarity and infrastructure confidence.
strong Brand support is a competitive advantage
Franchisees aren’t looking for cheerleaders, they’re looking for partners. Especially
in times of disruption, the strength of the franchisor-franchisee relationship is tested—and top-tier brands double down on support.
During the pandemic and subsequent supply chain disruptions, we made it a priority to overcommunicate. We adapted procurement strategies, refined logistics, and listened closely to our operators. That commitment continues today through Marco’s Independent Franchisee Association (MIFA), operational feedback loops, and real-time data sharing.
As a franchisor, don’t wait for disruption to prove your value. Create mechanisms for proactive feedback, show how you act on input, and make franchisee satisfaction a key performance metric.
community connection is a strategic advantage
Another increasingly important factor in franchise investment decisions is community engagement. Today’s franchisees aren’t just looking to open businesses, they’re looking to establish themselves as trusted local partners. At Marco’s, many of our investors are deeply committed to making a difference in the neighborhoods they serve, viewing community involvement as both a personal value and a strategic business move. This approach aligns with consumer expectations. People want to support brands that give back and feel locally rooted. Whether it’s sponsoring youth sports teams, partnering with local
nonprofits, or hosting fundraising events, Marco’s franchisees are building strong community ties that drive both goodwill and guest loyalty.
Philanthropy and local market awareness are a competitive differentiator, one franchisors need to learn to harness.
Community investment can help new franchisees establish credibility, accelerate brand affinity, and position themselves as indispensable neighbors from day one.
Attracting today’s best franchise candidates isn’t about being the fastestgrowing, it’s about being the most prepared. Strategic investors are seeking more than a good brand. They want infrastructure, flexibility, a clear path to scale, and a partner who understands the realities of operating in today’s economy.
At Marco’s, we’re proud of the systems we’ve built, but prouder still of the franchisees who bring those systems to life every day. Their success is our benchmark. And in a franchise environment defined by discernment, that alignment is what separates strong brands from the rest.
In a time where margins are tight and expectations are rising; strategic franchising offers a path forward for brands looking to scale with savvy operators. But success in this space doesn’t come from the brand name alone. It comes from alignment on vision, execution, support and the belief that when franchisees win, we win. v
m aK ing Waves: Water Wings
sW im s c H ool l aunc H es
n ational Franc H ise Programs
With rising demand for youth swim instruction and an urgent public safety need, a trusted name in aquatics is diving into franchising. Water Wings Swim School, an established brand with more than 20 years of success, has launched a national franchise program, opening the door for entrepreneurs to bring life-saving swim lessons to families across the country.
The franchise launch follows the brand’s recent acquisition by Unleashed Brands, the world’s leading youth enrichment platform serving 20 million kids every year nationwide, which includes other trusted names in the child-focused franchise space like Urban Air Adventure Park, The Little Gym and Sylvan Learning.
With the support of Unleashed Brands, Water Wings is entering the franchise space with a proven model and a clear mission to expand access to swim education - poised to grow a national presence in one of franchising’s most underserved and impactful categories.
addressing a critical Public safety need
Drowning remains the leading cause of accidental death among children aged 1 to 4, according to the CDC. Despite this, many families across the U.S. still lack access to structured swim education. Water Wings Swim School was created to address this need. Founded in 2003 by a husband-and-wife team with backgrounds in child psychology and water safety, the brand has built a reputation for providing
high-quality, engaging, year-round swim instruction for all ages.
Water Wings currently operates in 13 corporate locations in California, Nevada, Idaho and Texas. Each school serves 2,000 students each year, from three months to adults, offering everything from baby swim classes and recreational teams to camps and private lessons.
High demand and underserved market
Parents increasingly view swimming lessons as a must-have. According to an April 2025 Unleashed Brands Parent
Sentiment Survey, 34% of U.S. parents plan to invest in swim lessons for their child over the next year. The interest is even more pronounced among younger families, with 46% of parents with children ages 2–5 and 39% of parents with kids ages 6–9 expressing intent to enroll their kids in swim classes.
Despite this robust demand, the U.S. has fewer than 1,000 swim schools in operation, leaving a massive opportunity gap for both impact and entrepreneurship.
“The launch of the Water Wings Swim School franchise program marks an important milestone in expanding access
to high-quality swim education across the country,” said Josh Wall, Chief Operating Officer of Unleashed Brands. “With more than 20 years of experience, Water Wings offers a proven model that meets the urgent need for early swim instruction. Combined with our ability to build efficiently in today’s cost-conscious environment, we’re well-positioned to scale and bring these critical skills to more families nationwide.”
The numbers back it up: the global swim school franchise market, currently valued at $1.2 billion, is projected to grow to $1.6 billion by 2030, according to market analysts—reflecting a 5.6% CAGR over the next several years.
a Franchise opportunity for Purpose- driven entrepreneurs
Water Wings is on a mission to help kids build confidence and learn lifesaving swim skills. With a proven model, strong support systems, and flexible ownership optionsincluding remote ownership - franchisees have the opportunity to bring high-quality swim education to more communities and make a lasting impact on children’s lives across the country.
The brand’s facilities require a lower buildout cost than many swim school franchises, making it a more accessible opportunity for entrepreneurs. The total initial investment range is $994,400$1,424,550. Franchisees benefit from several year-round revenue streams, including traditional swim lessons, swim camps, clinics, recreational swim teams and retail.
Water Wings is looking to partner with franchisees who have a passion for community impact, leadership and business growth. They are specifically targeting expansion in key markets in Alabama, Arizona, California, Florida, Mississippi, Tennessee, Texas and Utah.
To explore franchise opportunities with Water Wings Swim School, visit waterwingsfranchising.com.
tH e Po W er o F s to PPing:
WHy KnoWing WHat to Quit is crucial to FrancHise success
Success in business is often seen as the product of relentless action - more innovation, more hustle, more growth. But there’s a lesser-acknowledged skill that distinguishes great franchise leaders from the rest: the ability to stop.
Yes, stop.
In the ever-evolving landscape of franchising, where trends, technology, and consumer expectations shift rapidly, knowing what to stop doing can be even more critical than knowing what to start. And yet, many leaders resist this idea. Why? Because stopping feels like quitting. It feels counterproductive, and in the business world, where perseverance is often celebrated above all, letting go can feel like failure.
But here’s the truth: stopping isn’t failure. It’s strategic clarity.
the Franchising trap: doing more of what no longer works
Many franchisors and franchisees fall into the trap of repetition. A process or
campaign that once worked well becomes the sacred cow - untouchable, regardless of whether it's still effective. Systems that served the business in its infancy are carried forward into maturity, even when they no longer align with current goals or market realities.
This inertia is dangerous.
Franchise systems thrive on consistency, but that doesn’t mean they should be stagnant. Whether it's a marketing approach, a training module, a supplier relationship, or even a leadership style, what got you here won’t necessarily get you there.
Take training programs, for example. In recent years, younger franchise workersespecially Millennials and Gen Z - have demanded more engaging, interactive, and tech-integrated learning experiences. Still, some franchises cling to outdated training manuals or clunky PowerPoints. Why? Because "that's how it's always been done."
The same applies to internal communication. Many franchisors continue to rely on long-winded newsletters or sporadic memos, even when they know most franchisees would prefer short-form videos or collaborative communication platforms. The fear of changing a routine
often outweighs the potential benefit of stopping and rethinking.
But clinging to outdated methods doesn’t create success. It breeds disengagement. And in franchising, disengagement is a silent killer.
the courage to cut: making strategic subtractions
Stopping isn’t a passive act - it’s an intentional one. It means you’re willing to examine your habits, assumptions, and systems with a critical eye. It requires courage, especially when a slight loss in profit would incur, pride, or tradition are involved.
Here’s a truth worth repeating: success doesn’t come from doing everything. It comes from doing the right things well and having the discipline to stop doing the wrong things, even when they feel familiar or safe.
Take a cue from high-performing franchise brands that regularly audit their processes, solicit franchisee feedback, and cut what no longer serves the mission. When done well, this creates a culture of continual improvement - an environment where change is not feared but expected.
enter ingagement: real change requires real inclusion
Stopping the wrong things and starting the right ones doesn’t happen in a vacuum. It happens through Ingagement - a leadership approach centered on involving the entire organization in dialogue, decisionmaking, and transformation. Ingagement goes beyond traditional engagement by prioritizing involvement: actively listening to franchisees, staff, and franchisee employees and including their input in shaping the future.
The best changes, especially the ones involving stopping entrenched practices, don’t come from the top down. They come from inclusive leadership. When you use Ingagement to surface what’s working and what’s not, you generate a wealth of insight. Frontline franchisee employees often spot inefficiencies long before corporate does. Franchisees know what their customers are saying, what their teams are struggling with, and what resources are actually being used.
When a franchisor genuinely includes the community - staff, franchisees, and team members at every level -in conversations about stopping outdated practices, something powerful happens: you build trust. You move from mandates to momentum.
when to stop: signs you’re Holding on too long
So how do you know when it’s time to stop? Look for these signs:
• Declining results despite increasing effort. If something used to work but now requires significantly more time and energy for diminishing returns, it’s time to reassess.
• Low engagement or interest. If franchisees aren’t showing up to training, attending conventions, or responding to communications, it might be because the format no longer resonates.
• Inconsistent alignment with your brand vision. Every activity and system in your franchise should support your brand’s core identity. If a process is misaligned, it’s a candidate for stopping.
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership: The Ultimate Edition and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to The Learning Network. reach Evan at ehackel@ingage.net, 781-820-7609 or visit www.evanhackel.com.
• You hear “but we’ve always done it this way” more than “how can we do this better?” The first of those statements is a red flag for complacency.
Recognizing these signs is the first step. Acting on them - through collaborative dialogue and data-driven analysis - is the real challenge.
How to start stopping
Stopping isn’t about making rash decisions or burning everything down. It’s about thoughtful, strategic evaluation. Here’s a simple process you can use:
1. Audit Regularly. Schedule time every quarter or year to review systems, tools, campaigns, and programs. Involve your whole network.
2. Measure Value. Ask: What’s the ROI on this process or activity? Is it achieving the intended outcome? Could the resources be better spent elsewhere?
3. Gather Input Through Ingagement. Talk to franchisees. Poll staff. Ask franchisee employees directly. Use councils, surveys, and informal touchpoints to hear what should go and why.
4. Identify Opportunity Costs. Every hour and dollar spent on something ineffective is an hour and dollar not spent on something better.
5. Communicate Changes Clearly. When you decide to stop something, explain the rationale to your team and franchisees. Let them know what’s replacing it - or if it's simply being removed to create more space.
6. Celebrate Smart Subtractions. Too often, we celebrate what’s new and overlook what’s no longer dragging us down. Making it a cultural norm to acknowledge when stopping leads to better outcomes.
stopping in action: a Franchise success story
Consider the story of a franchise that struggled with stagnant growth. Despite pouring money into national advertising, franchisee sales remained flat. Instead of doubling down, the leadership team paused and conducted a full review, this time involving the entire franchise community through advisory councils and feedback sessions.
They discovered their digital presence was outdated and traditional media weren’t resonating with customers. With input from franchisees and their staff, they cut legacy advertising programs and shifted to localized digital campaigns powered by real-time customer data.
The result? A 40% increase in lead generation and a 20% increase in systemwide sales within a year.
They didn’t succeed by doing more. They succeeded by stopping the right things and listening deeply through Ingagement.
Final thought: subtract to multiply
In the end, stopping isn’t just a management tactic - it’s a mindset. It’s a commitment to clarity, courage, and continuous improvement. And it works best when paired with Ingagement: when decisions to stop are informed by the people closest to the action.
So ask yourself: What are you holding onto that no longer serves your mission, your team, or your franchisees?
And more importantly: Who have you asked about it?
When you stop doing what’s not workingand involve others in helping decide - you create space for what can. That’s where transformation lives. And that’s where franchise success truly begins.
From s tay-at-Home m om to m illion- d ollar Franc Hisee:
How Pam Bartlett turned Her Passion into a thriving Business
Pam Bartlett is the franchise owner of Pinot’s Palette in Naperville, Illinois, a paintand-sip studio that’s become a vibrant community hub for creativity, connection and celebration.
Since opening her doors in 2013, Pam’s business has made waves both locally and within the franchise system: she launched the first Pinot’s Palette in Illinois, quickly rose to become a top performer, and was the first franchisee in the system to surpass $1 million in annual revenue.
Now 12 years in, Pam’s studio continues to rank among the top locations in the brand—an impressive feat for someone who jumped into entrepreneurship after nearly a decade away from the workforce. So, what’s been the secret to her lasting success?
Passion- driven Performance
Before franchising, Pam worked as a corporate marketing executive in the healthcare industry. But when she chose to step back from the workforce to raise her son, she found a new creative outlet: painting. She began auditing local college art classes and developed a love for the craft that would lay the foundation for her next chapter.
Years later, as Pam was looking to reenter the workforce, she attended a paintand-sip night at a local restaurant with a friend. Falling in love with the experience that brought people together with joy and creativity, Pam began to research franchises with a similar concept. She discovered Pinot’s Palette and immediately knew that this was how she was going
to get back to work—by bringing that experience to her community.
Pam still evokes that passion into her studio every day. She is an active presence, frequently on the studio floor chatting with guests and spearheading creative events that appeal to all ages and demographics. From date nights to kids’ camps to takehome kits, Pam knows the power of art and connection and works to bring it to her community every day.
a deep commitment to community
As the daughter of an Army veteran, Pam learned early how to adapt, connect and build community wherever she landed. After settling down in Naperville more than 30 years ago, she brought those values
to her role as a local business owner and made it a point to become deeply involved in the local scene.
Pam regularly gives back to the community through donations, events, and partnerships. She hosts free painting stations at events like the Walk to End Alzheimer’s and Naper Nights, a local summer concert series. She also collaborates with schools, nonprofits and fellow small businesses. Her commitment earned her a local award for community service.
Pam’s impact extends beyond Pinot’s Palette. She has served as a Naperville Riverwalk Commissioner for the past six years, helping to preserve and beautify one of the city’s most beloved public spaces.
Pinot’s Palette
“ Before franchising, Pam worked as a corporate marketing executive in the healthcare industry. But when she chose to step back from the workforce to raise her son, she found a new creative outlet: painting.
”
In 2024, her efforts were recognized by the mayor with a special award for civic leadership.
She firmly believes that when you give to your community, the community gives back—and her customer loyalty proves it. Many guests return week after week, and one regular even has a personal apron hanging in the studio. Pam set out to create a place where people would feel at home, and that vision has translated into both emotional and financial success.
creative leadership in action
With more than a decade in business, Pam has seen her fair share of ups and downs—but she’s never let challenges scare her. She approaches every obstacle as an opportunity to innovate. During the COVID-19 pandemic, she spearheaded a system-wide pivot to virtual innovation. Pam’s studio launched at-home painting kits and hosted virtual classes, sharing those resources with other franchisees in the system to help her peers stay afloat.
But her creativity doesn’t stop at crisis response—it’s woven into her everyday leadership. Pam’s calendar is packed with engaging, one-of-a-kind experiences designed to keep her studio fresh and fun. From Swifty-themed paint nights and trivia-paint combos to charcuterie board painting and custom team-building events for local companies, she’s always dreaming up ways to keep guests coming back.
Pam understands that being a small business owner requires resilience, adaptability and heart. She meets every challenge with the same energy and drive that fueled her from day one. Her leadership is proof that with creativity, grit and community focus, small businesses can thrive for the long haul! v
m agnolia BaK ery announces us Franc Hising oPP ortunities
As Magnolia Bakery approaches its 30th anniversary next year, the beloved bakery is embarking on a new chapter by launching its domestic franchising program in the United States. This marks a major milestone for a brand with a rich cultural legacy and will finally bring its soughtafter retail experience to fans nationwide.
More than just a cupcake shop, Magnolia Bakery has defined its category with highquality products, a time-tested operational model, and passionate customer loyalty. In the booming premium dessert market,
this franchising initiative offers a unique opportunity for owners to deliver an elevated experience that stands apart from typical dessert franchises.
The story of Magnolia Bakery begins in 1996, on a quiet street in New York City’s West Village. What started as a charming, one-unit bakery quickly gained a reputation for its irresistible cupcakes, classic American desserts, and a nostalgic, whimsical ambiance. Its rise to fame was propelled by its prominent feature in the hit HBO series “Sex and the City” in the early 2000s. Carrie Bradshaw and Miranda Hobbes famously devoured cupcakes outside the Bleecker Street location, transforming the unassuming bakery into a global sensation and a must-
visit destination for tourists and locals alike. This moment cemented Magnolia Bakery’s place in popular culture, leading to countless media mentions, celebrity sightings, and solidifying its status as a New York institution. Beyond “Sex and the City,” its charm has been recognized in other popular shows like “Only Murders in the Building,” “You,” and “Saturday Night Live,” further amplifying its brand recognition and cultural impact.
This enduring legacy and deep-rooted brand awareness are key assets as Magnolia Bakery ventures into domestic franchising. “As we continue to grow and evolve, we are thrilled to invite passionate entrepreneurs to become a part of the Magnolia Bakery family through our new domestic franchising program,” said CEO, Bobbie Lloyd. “Our goal is to share the joy and warmth of the Magnolia Bakery experience with more people than ever before — all while maintaining the integrity, quality, and charm that have defined our brand for close to three decades. This initiative marks a significant milestone in our mission to be a part of life’s sweet moments across the US, whether it’s a first birthday, a casual Tuesday afternoon treat, or a milestone celebration. The franchising program is designed to align with our commitment to excellence, offering comprehensive support
and training to ensure that each new location reflects Magnolia Bakery’s storied legacy and customer-first values.”
Magnolia Bakery’s first US franchise was awarded in Salt Lake City, with its inaugural franchise location slated to open in 2026. This move into US franchising is building on Magnolia Bakery’s proven ability to succeed in diverse markets. Corporately owned bakeries are thriving in major metropolitan areas like New York, Los Angeles, and Chicago, demonstrating the brand’s appeal across different consumer landscapes.
The success of Magnolia Bakery extends far beyond American borders, showcasing its universal appeal and robust operational model. The brand has already established a strong international presence through its seven international franchise partners, who collectively operate over 35 stores. These international outposts are thriving in diverse regions, including the Middle East and Southeast Asia, a testament to the brand’s adaptability and the global demand for its unique offerings. This international expansion began well over a decade ago, recognizing the widespread desire for classic American baked goods and the allure of the cultural phenomenon. Each international location meticulously recreates the signature Magnolia Bakery experience, from the pastel-colored interiors to the freshly baked goods, ensuring consistency and quality across continents. This global footprint has not only expanded the brand’s reach but also solidified its reputation as a globally recognized purveyor of premium desserts, providing valuable insights and a proven blueprint for successful franchise operations.
Magnolia Bakery is strategically positioned for this growth with an experienced leadership team. Jason Mattes, VP of Domestic Franchise Development & Sales, brings over 20 years of franchise expertise from notable brands like Vitamin Shoppe and Pet Supplies Plus, and is now at the helm of the brand’s domestic franchise expansion. “Since joining the team earlier this year, I have seen first-hand the extraordinary excitement for bringing Magnolia Bakery to neighborhoods across the country,” says Jason Mattes. “With the bakery’s proven business model, hospitality-first culture, thoughtfully curated menu, deep customer loyalty and a brand awareness that far exceeds its’ current footprint, we anticipate significant opportunity plus interest to grow the brand across the U.S.”
As the company continues its vigorous growth in the U.S., Rick Raison, VP of
International Franchise Development & Sales, will lead continued development internationally. Rick joined Magnolia Bakery earlier this year, bringing with him over 10 years of international business development experience from his tenure at Chuck E. Cheese. His expertise will be crucial in identifying new markets, cultivating strong partnerships, and ensuring the continued success of Magnolia Bakery’s global expansion. The dual focus on robust domestic growth and strategic international development underscores Magnolia Bakery’s comprehensive strategy to become a truly global brand, bringing its sweet moments and iconic treats to more corners of the world than ever before. This integrated approach, leveraging both established cultural recognition and proven operational excellence, positions Magnolia Bakery for an exciting and prosperous future. v
rede Fining Per Formance:
W HY BuSInESS Su CCESS IS n’t
JuS t AB out tHE
Bottom LInE
For decades, the default language of business has been numbers. From revenue to profit margins and market share, success has often been measured solely from a financial standpoint. But what if we’ve been looking at performance all wrong, and what happens when you look beyond the bottom line?
In today’s increasingly competitive and value-driven marketplace, franchise leaders need to shift their focus from
profits to purpose in order to survive. Financials alone are no longer able to tell the full story of a brand’s positioning in the market, and with consumers shifting their purchasing behaviors to align with their values, the most sustainable growth comes from brands that are creating meaningful impact.
As Vice President of Growth at QC Kinetix, the largest regenerative medicine practice in North America, I’ve seen firsthand what happens when you shift your focus from income to impact. Taking a purpose-first approach to franchise growth, my team is defining performance
by the number of patients we serve and the number of lives we improve, not solely by the revenue our clinics generate. This mindset is reshaping everything – from how we lead to how we define growth. This goes beyond the healthcare industry, this is a universal strategy that any franchise owner can adopt.
redefining your metrics of success
It’s time for businesses to evolve beyond traditional revenue-based success metrics. While it is of course important to track financial health and create a profitable and scalable business model, a brand’s mission
should ultimately be its driving force. It is equally important to start tracking metrics that reflect customer transformation and franchisee fulfillment.
At QC Kinetix, our mission is to utilize regenerative medicine to enhance the quality of life of as many people as possible without the use of drugs or surgery, and that is where our true performance metrics are centered. Measuring success by how many patients we serve and improve the lives of, as well as franchisee satisfaction and teammember buy-in and accountability, offers us deeper insights into what works in our business model. Defining purpose-driven KPIs that reflect the impact your franchise creates and aligning on goals to inspire your entire network are key in going beyond the bottom line to see where your franchise stands.
Building a Purpose- driven culture
Behind any successful franchise system is a strong culture. This goes beyond motivational slogans – it’s about engraining your culture into your brand’s DNA. Purpose-driven leadership requires structure, leading by example, and resonating with your entire team to align behind a common goal. Your team needs to know that every day when they walk into work, they show up to make a difference in their community.
Focusing on mission-driven outcomes and focusing on your ability to see the bigger picture will guide your team to work with purpose. At QC Kinetix, we are measuring how many patients report long-term relief after treatment, and celebrate these stories of healing, not just the financial wins.
Building culture intentionally is crucial in maintaining a purpose-driven system. Your purpose should guide hiring, training, and all key business decisions. Purpose-driven leadership fuels smarter, more sustainable growth across any industry by aligning employees on how their work contributes to a larger purpose.
When people feel connected to the “why” behind what they do, accountability becomes intrinsic, teams work harder, and customer satisfaction rates increase, which in turn leads to larger profit margins.
Quantifying intangible outcomes
Purpose can feel abstract, and it can be hard to quantify what is traditionally deemed as subjective. However, putting the right systems in place to track “intangible” metrics like trust, well-being, and satisfaction is crucial, and should be taken into account as much as costs. Often, these qualitative metrics are the key indicators for long-term success.
At QC Kinetix, we measure patient transformation and clinic satisfaction. Every patient visit is monitored so that we can see the step-by-step process that every patient at every clinic is receiving, to ensure their care is the highest-quality possible. Assessing satisfaction and loyalty through gathering real patient stories grants us access to data that we can use to continually improve our experience.
We are entering a new era of franchising, where leaders need to tap into emotional intelligence and their own values as much as they need to tap into analytical and strategic skills. While business success will always include revenue, it should go beyond that, widening the lens and recognizing that growth isn’t just about numbers, it’s about impact. v
aBout dr. corey r iser:
Dr. Corey Riser, DC, CFMP, is the Vice President of Growth at QC Kinetix, the nation’s largest regenerative medicine practice. He is also the founder of Functional Health Center of the Carolinas, a highly regarded Functional Medicine clinic in Charlotte, North Carolina.
There’s nothing quite like the auto industry — it touches our lives every single day, whether we’re headed to work, dropping the kids off at school, or chasing down a decent cup of coffee across town. With around 1.4 billion cars on the road worldwide and an estimated 298 million registered in the U.S. alone, the demand for auto-related services isn’t just consistent — it’s practically guaranteed.
The auto industry certainly isn’t a trend — it’s foundational to the very fabric of our nation. The auto industry is one of the largest sectors in the world, responsible for around 10.1 million U.S. jobs and pumping over $1.2 trillion into the economy every year. From auto repair shops and oil changes to detailing and diagnostics, cars require constant care — and someone has to provide it. So, why not buckle up and grab a piece?
revved and ready: Auto Industry
Fr A nch Ises
to Fuel your Future
why the auto industry Just makes sense
Though few industries can boast the same level of durability, the auto industry isn’t just about stability — it’s about essential services that quite literally keep America moving. No matter what the economy does, people need their cars operational. That makes automotive franchises among the most recession-resistant businesses in the market. When money’s tight, people still prioritize safety and mobility — they just might delay the luxury vacation or new wardrobe before they skip that brake job or new tires.
According to the Alliance for Automotive Innovation , the auto sector contributes nearly $340 billion in combined federal, state, and local tax revenue each year. That includes $181 billion in federal taxes and another $90 billion at the state level — not to mention the downstream effect on local communities, suppliers, transport companies, and small businesses. The auto industry is interwoven into our society, economy, and daily lives in a way few others can match.
Fast lane to ownership
Combine the industry’s demand with a viable franchise model, and you’ve got something powerful. Franchising gives aspiring business owners a roadmap — and when you’re navigating a crowded space like automotive, that’s priceless. You’re not guessing how to price services, where to find customers, or how to train staff because it’s all built in.
With a franchise, you gain things like proven operational systems, built-in brand recognition, comprehensive training, marketing support and established vendor relationships. Plus, it’s a business that continues to give with ongoing guidance and a network of fellow franchisees to lean on. For many entrepreneurs, that kind of built-in structure makes the difference between a slow start and a fast win. You get to skip the potholes and pick up speed a little more quickly than other businesses.
emerging automotive Franchises to watch
Names like Jiffy Lube and Snap-on Tools are standard in today’s landscape — they’re legends in the automotive
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
space. But there’s a whole new wave of automotive brands on the rise, bringing fresh approaches and untapped potential for franchisees. Let’s take a look at a few of them:
speed and mobility: speedy Brakes
Up-and-coming brand Speedy Brakes focuses on key essential auto services and knocks it out of the park. This veteranowned brand has built a reputation for convenience and quality, offering mobile brake repair and oil changes right at the customer’s location as one of its franchise options. Franchisees can choose a mobile model or brick-and-mortar shop, making it flexible and scalable. More information can be found at www.speedybrakes.com.
a Polished approach: car cosmetics
From scuffs and scratches to full paint restoration, Car Cosmetics is a mobile car detailing service that partners directly with local dealerships. It’s a low-overhead, high-
margin model that focuses on cosmetic repairs. This model is especially unique as it works from a network of dealerships that feeds the project pipeline. That makes it perfect for franchisees who want to stay in the auto world without the grease stains. Learn more at www.carcosmeticsllc.com/ franchising.
Hitting the spot: dent spot
This innovative franchise specializes in paintless dent repair — a service that’s fast, affordable, and always in demand. Dent Spot equips franchisees to tackle dings and dents through insurance claims, keeping it simple for their clients and walking them through the process. Dent Spot franchising information can be found at www.dentspot. com.
upgrade the garage: residential Parking solutions
This franchise is turning garages into highfunctioning, high-style spaces. Although it may not ring as recession-resistant as
others, it stands tall in one of the more untapped segments of the auto market. Residential Parking Solutions offers a full suite of upgrades — from garage car lifts and durable flooring to custom lighting and sleek storage cabinets — all designed to optimize parking space and elevate the look and feel of the garage. Interested individuals can check out more information at https://residentialparkingsolutions.net/ franchise.
where the rubber meets the road
If you’re looking for a business that delivers stability, demand, and the satisfaction of providing essential services to your community, you won’t find many industries better than automotive. Combined with the predictable, proven franchise models on the market today, and your business is built for the long haul.
My team and I can guide you in the process of finding a business that fits your budget, passion, and goals — even if it’s not in line with automotive – and get you on the road to business success. Plus, our team offers a full suite of franchise development services and can help you franchise your existing business.
connect with us for a free consultation — www.fmsfranchise.com.
line -X taK es tH e WH eel in e levating
tH
e Franc H ise eXPerience
For more than 30 years, LINE-X has been a trusted name in the automotive aftermarket industry. While best known for its signature spray-on bedliners, the brand has evolved into a comprehensive vehicle upfitting and protective coatings franchise with locations throughout the United States and Canada.
This evolution has been shaped by ongoing improvements in operations, support systems, and customer experience, positioning LINE-X as a modern and relevant franchise opportunity.
LINE-X continues to expand its service offerings well beyond bedliners. Each location now provides more than 80 products and services, ranging from truck accessories and off-road equipment to
commercial coatings and fleet upfitting. These additions allow Franchisees to serve a broad customer base, from adventure seekers to national fleet operators. The shift reflects a deliberate focus on helping local owners build diverse, sustainable businesses that are equipped to meet changing consumer needs.
The customer experience at LINE-X shops is rooted in both product quality and professional service. Many customers arrive wanting a bedliner and leave having discovered a full showroom of accessories, installation services, and upgrades. Product lines include hitches, step bars, lighting, rooftop tents, tonneau covers, truck caps, ladder racks, coolers, and more, making it easy to customize trucks for style and function. Franchisees benefit from this diversity, as customers often return for additional upgrades, building longterm relationships that extend beyond a single transaction. This repeat business
strengthens local operations and reinforces LINE-X’s reputation as a one-stop destination for vehicle enhancement.
The company has invested in meaningful internal improvements to support this growth. Digital infrastructure has been upgraded while training resources and marketing tools have been expanded. Franchisees now have access to an online estimator tool that allows customers to price vehicle upgrades at any time, enhancing convenience and customer experience. These tools are part of a broader strategy to create a more comprehensive upgrade experience between customers and their local LINE-X shop.
Training and support are built into the franchise model from day one. New owners participate in a two-week onboarding program, which includes both technical and business training. After opening, Franchisees continue to receive access to
subject matter experts, localized marketing support, and business coaching focused on store profitability. These resources are designed to help owners operate confidently and efficiently while delivering a consistent, high-quality experience to their customers.
LINE-X’s dedicated Fleet Solutions team is a powerful asset for Franchisees, helping them tap into high-volume, high-value
commercial work. This centralized team coordinates vehicle upfits across hundreds of franchise locations throughout the U.S. and Canada, ensuring consistency, quality, and efficiency for large-scale fleet projects. By managing everything from scheduling to quality control, Fleet Solutions enables Franchisees to deliver fast, reliable services to businesses of all sizes. This support not only drives additional revenue
opportunities for Franchisees, but boosts LINE-X’s reputation as a trusted partner in vehicle customization and protection across diverse industries. In 2024, the program saw record activity, highlighting the growing demand for quality fleet upfitting.
In the marketing space, the brand has made major strides. The corporate team has overhauled LINEX.com and built a stronger web presence for each local shop. Working directly with Franchisees, the company has developed advertising strategies that are tailored to individual markets while staying aligned with national branding. These changes have contributed to lead generation and increased visibility across many locations.
While the Franchisee profile at LINE-X varies, what unites LINE-X Franchisees is a shared commitment to excellent service and a willingness to follow a tested business model. Some owners come from automotive backgrounds, while others bring experience in operations, sales, or entrepreneurship. LINE-X does not require deep technical expertise. Instead, it provides the structure, tools, and training necessary to build a successful business in the automotive upfitting space.
Several new locations are scheduled to open soon, with additional territories available in markets nationwide. The growing franchise development team is focused on working with candidates who are eager to deliver quality service, embrace innovation, and contribute positively to the system.
As the automotive aftermarket continues to grow, fueled by a rising interest in vehicle personalization, commercial work vehicle enhancements, and outdoor recreation trends like off-roading, LINE-X is well positioned to meet these demands thanks to a flexible service model and a proven track record of customer satisfaction.
In a rapidly growing industry, the brand is pedal to the metal—committed to empowering its Franchisees and accelerating growth to keep this iconic name thriving for another 30 years and beyond.
To learn more about franchising opportunities and available territories, visit linexfranchise.com.
Ford’s Garage, the burgers and craft beer restaurant inspired by the heritage of The Ford Motor Company, is setting their sights on the Carolinas as part of their strategic expansion plan. The brand has officially announced their interest in finding passionate franchisees to help bring their first restaurants to Charlotte and Raleigh in North Carolina and Columbia and Charleston in South Carolina.
With more than 30 locations currently operating across Florida, Virginia, Kentucky, New York, Indiana, Michigan,
Ohio, and Texas, Ford’s Garage has built a reputation for delivering a delicious and nostalgic family-friendly dining experience. Now, the brand is looking to fuel growth by partnering with experienced franchise operators who are eager to help them introduce Ford’s Garage to the Carolinas’ dynamic restaurant scene. Ford’s Garage is hoping to eventually open up to 10 locations in North Carolina and four locations in South Carolina as both have been ranked in the top 10 of states primed for significant franchise business growth in 2025 according to the International Franchise Association.
Founded in 2012 and franchising since 2015, Ford’s Garage opened its first location in Fort Myers, Florida, less than a
mile from Henry Ford’s winter home. The brand offers a unique franchise opportunity that blends an expansive menu of American comfort food and vintage automotive nostalgia. With a menu that features their famous burgers, wings, comfort foods, and irresistible desserts, there is truly an option to fit everyone’s preferences. As the only restaurant brand with an official Ford licensing agreement, Ford’s Garage stands out in its design, with the Model A over the bar and vintage-style décor, paying homage to classic car culture.
“The Carolinas represent an ideal fit for our brand, with their strong tourism sectors, thriving suburban communities, and appreciation for distinctive dining experiences,” said Billy Downs, President of Ford’s Garage. “We’ve identified Charlotte, Raleigh, Columbia, and Charleston as high-opportunity markets where Ford’s Garage can quickly gain traction and become a local favorite, and we can’t wait to start the process of finding the right partners to join us on the journey.”
As the full-service restaurant industry is projected to grow in the coming years, Ford’s Garage stands out by offering a unique dining experience that transports customers to a 1920’s garage. The brand is strategically positioned for heightened expansion while ensuring franchisee success remains a top priority. Ford’s Garage is looking for passionate franchisees to help them grow their national presence and are specifically targeting areas East of the Mississippi.
Ford’s Garage franchisees benefit from a multi-daypart model that includes brunch, lunch, dinner, and happy hour, maximizing revenue opportunities and enhancing return on investment. The brand also prioritizes innovation, featuring limitedtime offerings to keep the menu fresh and exciting, helping to create repeat visits from guests. A dedicated leadership team, with extensive experience in both the franchise and restaurant industries, guides franchise partners through every step of their journey, from signing the agreement to launching successful openings. This hands-on support system ensures franchisees have the tools needed to thrive in their respective markets, and makes sure everything is firing on all cylinders. v
Z IebArt c elebr Ates
t wo r em Ark Able dAds
A s wInners o F “d etAIl F or dAd”
FAther’s dAy contest
Aftermarket Automotive Brand Recognizes Michael Gray and Bob P. with Complimentary Detailing and Inner-Guard® Plus Packages
This Father’s Day, Ziebart, the brand fondly known as the “dad of the automotive industry,” is putting the spotlight on two incredible fathers: Michael Gray of Magnolia, Illinois, and Bob P. of the Rochester, New York area. These two men were selected as winners of Ziebart’s first-ever “Detail for Dad” contest, receiving a full Interior and Exterior Detailing package complete with Inner-Guard® Plus – a deluxe service designed to keep vehicles looking showroom-new, inside and out.
about the contest
Launched in May to recognize dads who go above and beyond, Ziebart’s first-ever “Detail for Dad” contest invited participants to submit short essays explaining why their dad or father-figure deserved the ultimate car makeover. More than 200 dads were submitted for consideration, with entries celebrating fathers, stepfathers, grandfathers, and even fathers nominating their own sons. Entries were evaluated on creativity, sincerity, and heart. “Dads are often the unsung heroes who quietly give their all to their families, including their vehicles, which usually take the
brunt of everyday life,” said Thomas A. Wolfe, President & Chief Executive Officer of Ziebart. “We created this contest as a way to give back and show appreciation for the love, effort, and sacrifice these men demonstrate every day. Michael and Bob exemplify everything this contest was meant to celebrate.”
meet the winners
Nominated by his daughter Rachel, Michael Gray is a single father who stepped into both parenting roles when Rachel was just 3 years old. She describes her dad as someone who always puts his family first even if that means his own needs, and his truck, come last.
Rachel writes: “He is always putting his kids’ needs first before his own. Unfortunately, that puts him last on his own list. I wanted to nominate the best Dad ever because his truck is an all-around family truck. Therefore, it is literally used for everything.”
From chauffeuring their four pets to the vet, to taking kids bargain hunting, and of course, sharing life lessons wrapped in humor, Rachel says her dad has done it all from the seat of that truck, which is now set for an overdue makeover.
Bob P., nominated by his daughter Paige, is a nearly 80-year-old disabled Vietnam combat veteran and a retired longtime educator with an inspiring do-it-yourself spirit, particularly when it comes to anything related to construction or car maintenance.
Nominated by his daughter rachel, Michael Gray is a single father who stepped into both parenting roles when rachel was just 3 years old. She describes her dad as someone who always puts his family first even if that means his own needs, and his truck, come last.
Paige writes: “I think my dad Bob deserves a clean car due to his ability to still do amazing things at an advanced age! ... He is currently building a house for my mom and his truck is a disaster of Lowe’s debris.”
The winners each receive a complimentary Ziebart Interior and Exterior Detailing, complete with Inner-Guard® Plus a prize valued at $629.97, that aims to bring even the messiest “dad mobile” back to life. Both Michael and Bob will be receiving their automotive makeovers in the coming weeks, with appointments currently being scheduled at their nearest Ziebart locations.
To find a Ziebart near you, visit www.ziebart.com. For more information on franchise opportunities with Ziebart, please visit www.ziebart.com/franchise-opportunities.
aBout Zie Bart:
Founded in 1959, Ziebart International Corporation is the worldwide leader in premium automotive appearance and protection services that extend the life of vehicles. All Ziebart products and services are made and sourced in the United States. Ziebart operates over 400 locations, with 1,300 service centers, in 37 countries. Ziebart continues to grow and offers domestic and international franchising opportunities, a best-in-class investment for qualified prospects. For more information about Ziebart including franchise opportunities, please visit www.ziebart.com
Bob P., nominated by his daughter Paige, is a nearly 80-year-old disabled Vietnam combat veteran and a retired longtime educator with an inspiring do-it-yourself spirit, particularly when it comes to anything related to construction or car maintenance.
using Praise as Pr: BuILD Your AutomotIVE
Fr An CHISE Br AnD WItH AWAr DS
You’ve built a solid business plan for your automotive care franchise and your franchisees are doing well. But you’re still not recruiting new owners as quickly as you’d like.
One of the best ways to attract interest from potential franchisees is to develop a public relations strategy that shows the success of your current franchisees.
If you are a parent or a pet owner, you know that showering your children or pets with praise is one surefire way to get them to continue making positive steps. The need to be celebrated isn’t limited to 6-year-olds or fur babies, however. We all like to be honored.
In fact, learning how to celebrate your staff and your franchisees is something all great leaders should know how to do.
But did you realize that bestowing your franchise owners with well-deserved awards can be used as a PR tool to recruit new franchisees?
Turning your awards program into a press release or a series of social media or blog posts is a great way to use PR to help your company stand out from your competitors.
the role of Franchise Pr
As an automotive franchisor, you’ve no doubt helped create a marketing budget that utilized advertising, email and snail mail campaigns, door hangers with coupons and other specials, and other paid promotional gimmicks to help your existing franchisees draw in customers. You may have even used some of your marketing budget to take out ads in
franchising magazines so you can draw in some potential franchise candidates.
But marketing alone can’t fulfill your franchise development endeavors alone. You need to target potential franchisees even before they know they want to enter the world of automotive franchising. The only way to do that is by using PR to build your franchise brand and boost your reputation throughout the general population.
The role of public relations is to get thirdparty publications to tell your story in a positive light and to present your team as experts in the automotive restoration, repair or customization industries. This can be accomplished through traditional means— like a press release or a media pitch—but effective PR agencies also use awards as a way to showcase your franchising organization.
When your franchise is successful enough to make it on the Inc. 5000 or Entrepreneur Franchise 500 list, you signal to franchisee candidates that your company is stable and growing. Winning awards voted on by your franchisees is also an excellent way to showcase your commitment to your franchise owners.
And that’s the mission of an effective automotive franchise PR agency: to have your story told by the media, to position your leadership team as the authority on automotive care and to help you win the awards that get noticed.
Promoting your e xisting celebrations
If your company is like most franchises, you probably already offer an annual convention or conference. This not only allows your franchise owners time to network and learn from one another, but it also gives you a chance to provide some ongoing training while your team is all in one place.
At some point during this convention, you may even host an awards ceremony. Giving awards for the most sales, the best customer service or the most improved store can lift your franchisees’ spirits and spur them to participate in some good-natured rivalry to win awards at the next convention.
Heather Ripley is founder and CEO of ripley Pr , an elite, global public relations agency specializing in the franchising, skilled trades and B2B tech industries. ripley Pr has been listed by Entrepreneur Magazine as a Top Franchise Pr Agency for seven consecutive years and was recently named as one of Newsweek’s America’s Best Public relations Agencies for 2024. Heather r ipley was recently named as a 2024 PrNews Top Women honoree in the business entrepreneur category, and she was recently named as ACHr NEWS’ Top Women in HVAC. She is also the author of “NEXT LEVEL NOW: Pr Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms. For additional information, visit www.ripleypr.com.
But if you also publicize your awards in news outlets or trade publications via a press release, you are sharing your company’s best side with the rest of the country. These types of releases showcase your commitment to identifying and praising your team’s hard work.
Recognition shows franchise owners that you value their contributions, and it shows potential franchise owners that their successes will also be applauded if they join your franchise group. People are drawn to companies that praise their employees, franchise owners or other associates because everyone likes to feel celebrated and appreciated.
So when a potential franchisee hears your company’s name, they will remember that you often honor your franchise owners, giving you a leg up on the competition.
showcasing your Franchise’s viability
Publicizing your franchise owners’ achievements is also a subtle way to let franchisee candidates know that your company has a viable business model.
When a potential franchise owner begins searching for a franchising organization to invest in, they want to know that they have
a more than decent chance to be successful as a franchisee. What better way to show them the merits of your business model than by touting the success of its franchise owners?
By issuing a press release about the awards both you and your franchisees have won, you can ensure that potential franchisees see all of your company’s successes.
And don’t forget to add these press releases to your own website or repurpose your releases into blogs because an interested candidate will visit your site often. Research for the Franchise Performance Group suggests that as many as 67% of purchasing decisions are made after extensive online research, and franchisee candidates visit the franchise opportunity’s website about 16 times before making a decision.
Make your awards and your franchise owners’ achievements a win-win for your franchise development team by investing in a little public relations to share the news. You’ll show potential franchisees that you value their results, and you’ll also show how successful your business model is in the process. v
Four s trategies to Build a s uccess Ful Family- run Franc Hise
Clifford Barnett, Owner of SpeeDee Oil Change & Auto Service® in Dallas, TX. Clifford works alongside his 18-yearold son, Conner, who he’s training to eventually take over the family franchise and carry on the legacy.
When you own a business, it’s not always part of the plan for your child to take it over someday. That was the case for me. My son spent a lot of time around my auto shop growing up, but I always encouraged him to explore other paths. Even though I never pressured him to follow in my footsteps, he kept showing a genuine interest in the work – and that’s when it occurred to me for the first time that maybe this could become a family business.
It hasn’t always been easy. Like any parentchild relationship, there have been hiccups and growing pains. But with the right mindset and well-thought-out strategies, building a successful family-run business is both possible and can actually set you apart in any industry. Here are four ways to make it work:
1start them at square one
Don’t hand your child a title. Start from the ground up by teaching the ins and outs of the business and having them learn the day-to-day operations just like any other new hire. It might be tempting to put them in a leadership role right away, but if
you want long-term success – for both them and the business – they need to earn it.
When you hold your child to the same expectations as everyone else, you’re teaching more than just how the business works. You’re showing them the value of hard work, humility, and what it takes to be a leader. That kind of fairness sends a clear message to your team that this isn’t a case of favoritism, and your child isn’t getting any special treatment, which builds trust and credibility.
If your goal is to eventually pass the business down, starting at square one gives your child a full understanding of how everything runs. It also gives you a chance to see how serious they are about learning and growing, not just inheriting the business.
2set clear Boundaries (and stick to them)
The hardest part about working with family is often learning how to flip the
switch between being a parent and being a boss. If you don’t set clear boundaries early on, the lines between home and work can blur together fast, which can be frustrating and strain your relationship.
A rule you should always follow – no talking shop at home. When the workday ends, leave business at the door. At home, your child needs you to be a parent first. At work, your team needs to see you treating them like any other employee. It won’t always be perfect, but acknowledging the difference between work life and home life goes a long way.
Also, have an honest conversation with your child about roles and expectations. It’s better to over-communicate than to let unspoken tension build up. When you establish that mutual understanding sooner rather than later, you’re setting the tone for
a healthier working relationship and strong family bond.
3don’t rush the succession Plan
It’s only natural to start thinking about legacy when your child joins the business. But just because they’re interested doesn’t mean it’s time to hand over the keys right away. Succession is a long game, and if you want to do it correctly, you’ve got to take your time.
Rather than rushing to prepare them for management, focus on being their mentor. Teach your child everything you’ve learned over the years – from day-to-day operations and tough decision-making to how you lead your team. Let them grow into the role by developing their own leadership style, instead of trying to mold them into a carbon copy of you.
“ It hasn’t always been easy. Like any parent-child relationship, there have been hiccups and growing pains. But with the right mindset and well-thought-out strategies, building a successful family-run business is both possible and can actually set you apart in any industry.”
Have honest conversations about what they want and whether leadership is something they’re truly aiming for in the future. If they want to follow in your footsteps, be open to the fact that their approach might look different than yours – and that’s okay. What matters most is that they’re learning, growing, and genuinely motivated to succeed.
4know when to step away and go Fishing
When you’re working with your child, it’s easy to let the business consume everything. But sometimes the best thing you can do for the business and your relationship is to step away. Take a break. Go fishing. Grab lunch together. Talk about anything but work.
These moments remind you both that you’re family first, business partners second. Remember – without a strong relationship at its core, no business partnership can truly thrive.
Make it a priority to spend time together outside the store. It doesn’t have to be a big deal or even take a lot of planning. Whether it’s a weekend activity or 30 minutes after work to decompress, those small breaks help protect your bond from the natural stress of working together.
While you’re in business to make money, you’re also in it to build something together. Sometimes, the smartest move you can make is to close shop for a day, or even an afternoon, and grab a couple of fishing poles.
At the end of the day, building a family-run franchise isn’t just about passing down a business – it’s about passing down values, work ethic, and trust to the next generation. If you approach the partnership the right way, you won’t only create a legacy but also strengthen your relationship in the process. v
Tint World® Automotive Styling Centers™, America’s largest and fastest-growing automotive accessories and window tinting franchise, continues to expand its global footprint and solidify its position as a top franchise opportunity.
Backed by impressive growth and a new national headquarters opening soon in Florida, the brand is now targeting driven, multi-unit investors to accelerate development.
“We’re looking for passionate, entrepreneurial-minded individuals who want to build something meaningful with a brand that’s already proven,” said Charles Bonfiglio, Founder and CEO of Tint World.
“Tint World offers a blueprint for success. We provide the tools, training, and support to help our franchisees thrive in a rapidly expanding industry.”
Proven growth and scalable Franchise model
Since launching its franchise opportunity in 2007, Tint World® has expanded to 151 locations across 35 U.S. states and four countries, with another 82 locations in development. This proven success reflects the strength of its scalable and profitable franchise model, designed to thrive on consistent consumer demand.
The brand continues to attract top investors seeking a high-demand business with strong long-term potential. Tint World® is actively targeting key markets for expansion, including Massachusetts, Texas, and Minnesota, and plans to further accelerate growth through multi-unit development.
To better support this expansion, the brand is set to open its new national headquarters in Delray Beach, Florida, a state-of-the-art facility with a shop on the ground level and corporate offices on the second level.
Franchise opportunities for driven entrepreneurs
Tint World® offers franchise owners multiple revenue streams and access to exclusive, high-quality products, including through a new partnership with XPEL, the leading manufacturer of window tint and paint protection films. This collaboration
provides franchise owners with a competitive advantage, offering premium products that enhance both customer satisfaction and profitability.
“To stand out in today’s market, franchise owners need more than just a recognizable name, they need real support, meaningful margins, and a strong operational backbone,” said Jonathan Norman, President and Chief Investment Officer of Tint World. “That’s exactly what we offer. From day one, our franchise owners gain access to a full suite of tools and ongoing resources to help them grow with confidence.”
The brand is actively seeking multi-unit investors and motivated individuals who are ready to take charge of their future. No automotive experience is necessary; just an entrepreneurial spirit and a strong commitment to execution.
For more information on Tint World® and available franchise opportunities, please visit www.tintworld.com/ franchise-opportunities. aBout tint world® automotive styling centers™
Founded in 1982, Tint World® Automotive Styling Centers™ is America’s largest and fastest-growing automotive accessories and window tinting international franchise, specializing in window tinting, protective films, vehicle wraps, ceramic coatings, automotive electronics, and vehicle accessories.
Tint World® Mobile Services™ includes Residential, Commercial, and Marine window tinting films, solar films, decorative films, safety and security films, and protective ceramic coatings.
Tint World® has locations across the United States, Canada, Saudi Arabia, and the United Arab Emirates, with master franchise opportunities available worldwide.
To find out more, please visit www.TintWorld.com or https://www. tintworld.com/franchise-opportunities.
cH
d eserving dad c ro Wned
am Pion in rnr tire eXPress
FatH er’s day g iveaWay
Leading Automotive Styling Franchise Targets New Markets and Unveils State-of-the-Art Headquarters to Support Continued Growth
RNR Tire Express (RNR), the leading franchise retailer for tires and custom wheels, is proud to announce Jay Loetscher of Mulberry, Florida as the winner of the 2025 Father’s Day Giveaway. Loetscher was honored in a special celebration this past Saturday, June 22 at the RNR Brandon location, where he was surprised with the grand prize: a VIP experience to WWE SummerSlam at MetLife Stadium from August 1–4.
Loetscher was nominated by his wife, Ashley, who described him as a selfless father to his two children – ages 18 and 19 – as well as an incredible father figure who stepped up to help raise her daughter as his own. In her heartfelt submission, Ashley shared, “It takes a real man to raise another
one’s child, and Jay is in the process of adopting our 7-year-old daughter. Just being able to watch him with her on Monday and Friday nights – turning her into as much of a die-hard wrestling fan as he is – is heartwarming.”
Loetscher is set to enjoy a championshiplevel weekend that includes:
• Two-day lower-level seating at SummerSlam
• All-inclusive pre-show hospitality with WWE superstar appearances including Kevin Nash
• Access to the Friday night kickoff party with more superstar meet-and-greets
• Dedicated priority pass entrance
• Official SummerSlam ring mat plaque
• Official WWE Championship Belt
• Roundtrip airfare and hotel accommodations
“This giveaway is all about celebrating the fathers who go above and beyond,”
said Adam Sutton, CEO of RNR Tire Express. “Jay embodies everything this contest represents – strength, sacrifice, and unwavering love. Stories like Jay’s remind us the importance of showing up for the people that matter most, and we’re humbled to recognize him for the difference he’s made in his family’s life. At RNR, we strive to be more than just a tire store; we aim to be a part of the community and lift those who inspire us through their character and actions.”
RNR’s Father’s Day Giveaway is just one of the brand’s signature initiatives designed to give back to the communities it serves. Following the success of its annual Mother’s Day promotion, where the brand awarded three deserving mothers with brand new Buicks, the brand continues to spotlight everyday heroes across the country.
For more information regarding rnr Tire express, please visit www.rnrtires.com.
For more information regarding rnr franchise opportunities, please visit www.rnr franchise.com.
aBout rnr tire e xPress:
RNR Tire Express is a national franchise retailer of quality tires and custom wheels known for their customer-centric, flexible lease-to-own payment options. Established in 2000 by rent-to-own veteran Larry Sutton, RNR has grown to over 200 locations in 29 states. The brand ranked No. 186 in Franchise Times’ Top 400 list for 2024 and was recognized by Entrepreneur Magazine as one of the Top Brands for Multi-Unit Owners. Most recently, RNR ranked No. 245 in Entrepreneur magazine’s 2025 Franchise 500 ranking and #10 in the Automotive category. RNR Tire Express is seeking qualified multi-unit franchisees to help expand the franchise into prime markets throughout the country.
s tretc Hing t o Ward s ometHing Bigger:
Ho W We r eac H ed 400 l ocations Wit H Zero c losures
“I want to build something that actually helps people—and lasts.”
It’s what we hear most often when someone is exploring Stretch Zone as a franchise. And we get it. In a world that feels increasingly chaotic, people are craving not just stability, but purpose. Predictability, yes— but also passion.
this isn’t Just wellness— it’s a life- changing routine
At Stretch Zone, we don’t just help people stretch. We help them move better, feel better, and live better. Our studios are spaces where people improve their mobility, reclaim their flexibility, confidence, and quality of life. And our franchisees get to be the ones making that impact—every single day.
this isn’t just wellness. it’s long-term health, delivered through human connection and consistency
Sure, we offer a science-backed, practitioner-assisted stretch method you won’t find anywhere else. But what we really provide is trust, confidence, and relief.
Whether you’re an athlete, an office worker, recovering from surgery, or someone just looking to improve mobility, Stretch Zone becomes part of your weekly rhythm—and a big part of your progress.
And for our franchisees, the business model provides something just as valuable: sustainability, simplicity, and momentum that doesn’t burn out.
Because we’re not interested in chasing fads - we’re building something that endures
This June, we opened our 400th location. We’ve done it without a single studio failure. That milestone matters—not just for us, but for what it represents: a franchise model that’s built on support, not guesswork. One that scales without compromising the things that matter most: member results, franchisee health, and the strength of our systems.
Over 250 of those locations have opened
in just the past three years. That kind of growth doesn’t come from a cool trend. It comes from consistent performance. It comes from a brand that works.
we show up every day with purpose—and we back our franchisees with everything we’ve got
Our owners aren’t just operators. They’re part of a network of mission-driven leaders. Many are multi-unit operators—93% of them, in fact. They’re growing their portfolios, supporting their communities, and investing in a model that allows them to scale without burning out.
what keeps them here? results. relationships. and the ability to build a business that truly helps people
And the people we help? They keep showing up—because Stretch Zone works. We are in 41 states, with a coast-to-coast presence and more growth on the way. And whether it’s a member coming in for chronic pain relief or a weekend warrior seeking faster recovery, we’re delivering more than a stretch—we’re delivering outcomes.
That’s why our newest initiative, Systemwide Access, has been a gamechanger. Members can now use their plans at any Stretch Zone across the country. That means more convenience, more flexibility (literally), and more value. And for our franchisees, it means increased member retention and even stronger brand loyalty.
we
measure success by repeat visits and renewed
lives
This work is personal. Many of Stretch Zone’s franchisees first experienced the impact of practitioner-assisted stretching as members themselves—transformative enough that they decided to turn it into a business. Two of the most powerful examples come from a four-unit owner in Tennessee, and a six-unit owner in Texas. Both were exploring alternatives to back surgery when they tried Stretch Zone—and found the relief they had been seeking without the need for surgery after all.
What began as a last-ditch effort for relief before surgery became the catalyst for a new chapter: not only avoiding surgery but embracing a wellness solution they felt compelled to share with others.
It’s stories like these that show just how deeply Stretch Zone’s mission resonates— not just with members, but with the people who choose to build a business around it.
That’s what we do at Stretch Zone. We stretch more than muscles—we stretch what’s possible.
We’re not just opening studios. We’re opening doors—for members who want to feel better, for entrepreneurs who want to make a difference, and for a franchising industry that needs more models built to last.
Because in a time when so much feels uncertain, Stretch Zone is proof that you can build a business that thrives without shortcuts. That delivers joy, results, and return on investment. That keeps showing up, one stretch, one smile, and one studio at a time.
this isn’t a fitness fad. it’s a future-focused model with staying power
So, if you’re looking for a business that gives more than it takes—a brand that lifts others while lifting you—we’d love to meet you.
At Stretch Zone, we’re stretching toward something bigger. And we’re just getting started. v
t he e volv I ng lA ndsc A pe o F Fr A nch Ise publ I c r el At I ons:
A nEW Er A o F Lo CAL ImpAC t
AnD D Ig ItAL InnoVAtI on
Franchise businesses are distinctive in today's market, blending standardized offerings with decentralized operations across multiple locations. This model creates unique opportunities and significant challenges in managing brand perception and public relations.
The traditional PR playbook no longer serves the complex needs of modern franchise operations, which must balance consistent brand messaging with authentic local engagement. Recent shifts in consumer behavior and technological capabilities have pushed franchise PR into
new territory, demanding fresh approaches to reputation management, community connection and brand storytelling.
what is Franchise Pr?
Franchise PR is a specialized field of public relations focused on promoting, managing and protecting the reputation of franchise brands. It operates at two levels:
1. Corporate-Level PR – Managing the image, messaging and media presence of the franchisor (the parent company). This includes brand storytelling, executive positioning, investor relations and crisis management.
2. Franchisee-Level PR – Supporting individual franchise owners with
localized PR efforts, community engagement and media relations to boost their visibility while staying aligned with corporate brand guidelines.
key objectives of Franchise Pr:
• Brand Consistency: Ensuring a unified message across all franchise locations while allowing for localized storytelling.
• Franchise Development: Attracting new franchisees through strategic media coverage and thought leadership.
• Crisis & Reputation Management: Handling franchise-wide crises (e.g., lawsuits, executive scandals) and helping individual franchisees manage local issues.
ronn torossian is the Founder & Chairman of 5W Public relations, one of the largest independentlyowned Pr firms in the United States. Since founding 5WPr in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global Pr Agency by Provoke Media, a top three NYC Pr agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for Pr Agency of the Year
• Consumer Awareness & Engagement: Driving brand recognition through press coverage, influencer partnerships, and community outreach.
In short, franchise PR walks the tightrope between centralized brand control and decentralized local storytelling—ensuring that each franchise location benefits from the larger brand’s credibility while also standing out in its own market.
the rise of Hyperlocal Pr strategies
McDonald's success with localized marketing campaigns in Malaysia demonstrates how major franchises can maintain global brand standards while creating meaningful local connections. In 2021, McDonald's Malaysia achieved a 15% increase in sales due to the introduction of localized menu items tailored to the country’s diverse cultures and religions. Sales reached RM2.35 billion (approximately ¥62.5 billion), and the company operated 318 stores nationwide, with 214 functioning as drivethrus. The brand also welcomed more than 13.5 million monthly customers, many of whom were drawn to the localized menu offerings.
This success can be attributed to several key factors:
• Cultural Adaptation: The introduction of menu items that reflect Malaysia's diverse cultural and religious landscape resonated strongly with local consumers.
• Rapid Response: McDonald's Malaysia quickly adapted to shifting local market needs and trends, ensuring relevance and appeal.
• Strategic Promotions: Targeted PR campaigns and localized promotions effectively amplified the impact of these menu innovations.
Looking ahead, McDonald’s Malaysia plans to continue enhancing its localized menus, expanding its McCafé offerings, and strengthening its digital platforms to reach an even wider audience. This strategic turnaround came in the wake of the pandemic, highlighting the importance of hyperlocal strategies in driving recovery and growth.
Small and mid-sized franchises can adopt similar strategies by creating location-specific social media accounts, participating in neighborhood events and festivals, building relationships with local media outlets, and supporting community initiatives that resonate with their specific markets. By leveraging these hyperlocal PR strategies, businesses can enhance customer engagement and establish stronger community connections, ultimately driving sustained growth and success.
digital tools reshaping Franchise communications
The digital landscape offers new ways for franchises to manage their PR efforts. This can be seen in Domino's Pizza as they transformed their brand perception. After facing harsh customer criticism, the company leveraged social media listening tools and honest marketing to rebuild its reputation. By publicizing negative reviews and openly committing to improvement, Domino’s rebuilt trust, leading to a 16.5% sales increase. This approach, combining customer feedback analysis with bold digital campaigns, shows how franchises can transform public perception and engagement.
Domino’s Pizza has leveraged digital innovation to transform its brand perception, growing to over 18,000 stores in 90+ countries. Its Pizza Turnaround
Ad Campaign embraced transparency by showcasing real customer feedback, while its Pizza Tracker App gave customers real-time updates, including GPS tracking. Franchise stores use live data displays to track key performance metrics, ensuring consistent service.
Modern franchises can adopt similar strategies using social media management, data analytics, and automated alerts to enhance brand oversight and customer experience. However, success depends on using these tools correctly and leveraging accurate data to drive meaningful improvements.
managing multi- location reputation
Starbucks offers a compelling example of effective reputation management across thousands of locations. In response to a 2018 incident in Philadelphia, the company addressed local issues while upholding its global brand standards by closing 8,000 stores for racial bias training. This decisive action demonstrated a strong commitment to corporate communication, values, and accountability. Key elements of successful multi-location reputation management include establishing clear crisis communication protocols, providing regular training for local managers on PR best practices, developing standardized response templates adaptable to local contexts, and implementing real-time monitoring systems to track brand mentions across all locations.
influencer Partnerships in Franchise Pr
Subway's Eat Fresh Refresh campaign in Canada highlights the power of athlete partnerships, featuring Mark McMorris and Leylah Fernandez in a fun, authentic way. These collaborations, along with partnerships with the Toronto Raptors and NBA Canada, have significantly increased social media engagement and in-store recognition. Events like the Signature Rice Bowls pop-up with Scottie Barnes attracted over 275 attendees, showing strong consumer interest.
Hyperlocal influencers thrive in categories like parenting, food, fitness, and community engagement. Consumers follow them for trusted recommendations and region-specific content. Franchises should prioritize micro-influencers with local credibility, maintain authenticity, and measure success through engagement rather than reach. Authentic content, like Subway’s athlete collaborations, builds lasting consumer connections and enhances brand loyalty.
digital lead generation and Brand Building
Chick-fil-A’s digital PR strategy exemplifies the power of brand storytelling combined with local market activation. Their “The Little Things” campaign highlights small acts of kindness and memorable interactions between team members and customers, reinforcing personal stories and community connections. One commercial even focused on the impact at a local franchise, demonstrating how small moments can strengthen local engagement.
This campaign aligns with modern franchise PR strategies, which should integrate SEO for local search, create content showcasing both brand strength and community impact, leverage digital advertising to reach qualified franchise prospects, and utilize marketing automation tools to nurture leads effectively.
crisis management in a connected world
When managed effectively, PR crises can provide brands an opportunity to strengthen their position. Chipotle’s response to food safety concerns between 2015 and 2018, which led to over 1,100 reported illnesses, is an exemplary case. In an effort to regain public trust, Chipotle introduced a comprehensive food safety initiative, including enhanced supply chain monitoring and an electronic ingredient tracking system. This transparency was further emphasized through a crisis PR campaign that openly communicated the company's efforts to address the situation.
The company balanced national messaging
with localized outreach, ensuring that both general concerns and market-specific issues were addressed. This strategic communication helped maintain customer engagement despite the crisis. Successful crisis management requires having preapproved response frameworks in place, establishing clear communication channels between corporate and local teams, conducting regular scenario planning and training, and utilizing digital monitoring tools for early detection and swift resolution of potential issues. Chipotle’s approach demonstrates how transparent, proactive crisis management can rebuild consumer confidence while maintaining strong local connections.
The future of franchise PR lies in finding the balance between brand consistency and local authenticity. Success requires a strategic combination of digital tools, clear protocols, and flexible frameworks that allow for meaningful local engagement while maintaining brand standards. PR professionals in the franchise space must continue to adapt their approaches, using
data-driven insights to inform strategy while remaining agile enough to respond to local market needs. The most successful franchise brands will be those that master this balance, creating strong connections with local communities while building and protecting their broader brand reputation. When it comes to executing hyperlocal franchise campaigns, both local and national PR firms offer distinct advantages. Local firms, with their firsthand knowledge of the community’s culture, media landscape, and influential voices, can provide more authentic messaging and stronger relationships with local newspapers, radio stations, and influencers. This ensures better local coverage and a more personalized approach. However, national firms ensure consistency across multiple locations while offering access to more sophisticated analytics that help optimize campaigns in real time. For many brands, a hybrid approach, utilizing both local expertise and national reach, may be the best option to strike the right balance between authenticity and uniformity. v
DISCOVER YOUR NEXT BIG FRANCHISE OPPORTUNITY
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Ho W n ational Partners HiP s are e nH ancing Woo Fie’s s ervices
In the rapidly evolving pet care industry, standing out means more than offering basic grooming or dog walking. Today’s pet parents are looking for premium, comprehensive, and trustworthy services for their fur babies, often regardless of cost.
For brands like Woofie’s – a premium mobile pet care franchise under the Authority Brands umbrella – innovation and customer-centric strategies are essential differentiators. As this demand for premium pet care grows, Woofie’s is staying ahead of the pack through a strategic approach to national partnerships that can enhance service offerings, improve client satisfaction, and create meaningful new revenue streams for franchise owners.
Recently, Woofie’s aligned with three new strategic partners – Pet Vet Connection, The Farmer’s Dog and Ancestry.com – reflecting the brand’s commitment to building a more robust pet care experience.
designed with Franchise owners in
mind
At Woofie’s, we believe a company culture that encourages innovation and discussion is vital for growth. That’s why we’ve long prioritized franchise owner feedback when designing our services. We see many of the best ideas come from owners who are on the front lines daily, interacting with clients and recognizing unmet needs. That’s how some of these partnerships came to fruition, because of owners’ personal relationships or recommendations. Whether it’s referrals for reliable veterinary care, recommendations for quality pet food, or curiosity about breed
backgrounds, franchise owners are the first to spot these trends. Their voices have helped shape a system that feels more personal and in tune with what modern pet parents want.
Pet vet connection
One of the most innovative partnerships Woofie’s has recently launched is with Pet Vet Connection, a service giving pets 24/7 access to licensed veterinarians while in our care. For Woofie’s clients, especially those who own aging pets or with health concerns, this additional service can be a game-changer for knowing their pets are in good hands. Grooming isn’t always just about making pets smell good or look pretty. It’s about health, behavior, early detection, and this partnership reinforces Woofie’s commitment to overall pet wellness. From a business owner standpoint, this helps to
elevate our base offerings by embedding professional medical insight into everyday services. Franchise owners can benefit financially, earning a commission on each subscription, with zero upfront cost to join the program.
the Farmer’s dog
Aside from medical questions, nutrition is frequently discussed during client visits, particularly when pets have dietary sensitivities. By aligning with The Farmer’s Dog, Woofie’s can offer a trusted recommendation while reinforcing its status as a well-informed, premium provider to clients. On the business side, Woofie’s franchise owners can promote fresh, human-grade dog food. Tanya Lee, a Woofie’s franchise owner based in Virginia, exemplifies the program’s potential. In 2024 alone, she earned more than $20,000 from client referrals. This partnership has also opened doors on a regional level. In Southeast Nashville, the local Woofie’s team provides free grooming for employees at The Farmer’s Dog headquarters, a gesture that can showcase goodwill, create crosspromotional opportunities and increase visibility.
ancestry.com
The third addition to Woofie’s national partnership lineup is with Ancestry.com, offering dog DNA kits to help pet parents better understand dogs’ breed mixes, behavior traits, and potential genetic health
issues. For clients who’ve adopted rescue or mixed-breed dogs, it gives them a better idea of the necessary personalized care they should be receiving. Like with The Pet Vet Connection and The Farmer’s Dog, franchise owners too earn a commission on every sale, while customers gain a valuable new resource without having to go elsewhere. This is another win-win partnership that integrates seamlessly into the pet care experience Woofie’s already offers.
the Future of Partnerships & additional revenue opportunities
At Woofie’s, we see national partnerships as the start of something bigger. As client expectations evolve and the definition of premium pet care expands, we’re focused
on adapting accordingly. What makes these partnerships stand out isn’t just the added revenue or convenience – they align with our values and long-term vision. Each initiative has the capability to serve both our clients and franchise owners, and if it doesn’t provide clear benefits for both, we won’t move forward. Whether it’s delivering nutritional excellence, aroundthe-clock vet access, or DNA-based care recommendations, our partnerships are creating reasons for customers to stay loyal while allowing franchise owners to expand their offerings. In an industry where loyalty is built on trust, convenience, and results, Woofie’s is setting a new standard for what pet care can and should look like. With one partnership at a time, we’re building a stronger and smarter franchise. v
b usIness owners nAv Ig At Ing the tAr IFF mAZe mAy FInd h elp t hrough Fr Anch IsIng
The tariffs that have been placed on goods coming into the United States have created economic uncertainty among many industries.
While large corporations will likely pass these additional taxes onto the customer in the form of more expensive products, it’s the nation’s smaller businesses that will have to deal with a carefully orchestrated balancing act.
Just like their larger brethren, smaller businesses will also have to pay the tariff to customs when their products arrive in this country. Most of these businesses don’t have deep pockets like perhaps larger companies, making it more difficult to absorb higher costs.
That means small business owners will either have to come up with the cost difference on their own or pass it along to their customers — a choice that can make or break their business longevity. Since small businesses represent nearly half of the United States’ gross domestic product
(GDP), customers will either be saddled with higher costs or see their favorite small businesses close.
As a result, many entrepreneurs seeking small business ownership should consider joining a franchise to help guide them through the tariff storm. Whether they want to convert their current business into a franchise or join a franchise from the start, franchises can ease the burden of business ownership through their proven processes.
understanding How tariffs affect the Bottom line
It has been decades since many American businesses had to deal with the effects of tariffs, and most small business owners don’t have any experience with them. This results in a lack of understanding about the impact tariffs have on their bottom lines.
Some of the biggest issues that tariffs create come from miscalculations, underpayments and penalties. For example, many entrepreneurs may not understand how currency fluctuations can affect what
they owe their suppliers, so they may not understand how to budget for these variations.
Other issues that entrepreneurs need to be aware of include:
• A failure to address compliance issues: Because international trade regulations can be complex, entrepreneurs need to be aware of any regulations they need to follow or documentation they need to complete to remain in compliance.
• Inadequate risk management plans: Because tariffs can sometimes cause problems in the supply chain, your suppliers need to remain as diverse as possible to avoid disruptions in shipping. Ensuring you have the products you need to conduct business is a top priority.
• Legal disputes: Tariffs can cause unforeseen performance issues that make it impossible for you or your suppliers to meet your contractual requirements. This can result in lawsuits or other legal issues.
• Passing too much cost to customers: If business owners raise prices on their goods too much, they run the risk of losing customers to competitors who have found ways to minimize cost increases.
a Higher cost of doing Business
The first and immediate impact most small businesses will see is an increase in the cost of essentials. For example, restaurant owners who import ingredients and purchase steel cooking appliances will see costs rise on products they need to run their business. That means they will have to charge more for everything from a cup of coffee to grilled meat in order to offset some of the costs.
The automotive and technical industries are also expecting a steep rise in the cost of doing business since these industries rely heavily on steel, copper and semiconductors that are processed or produced in China, Mexico and Canada.
For companies that provide printed materials to both individual and business consumers, the increased cost of imported paper or ink could add to a customer’s bill. Printing shops also face higher prices if they have to replace aging printing equipment that is manufactured overseas. Small business owners may even face delays and supply-chain issues due to an increase in the cost of shipping and logistics.
Even with a 90-day pause on the “reciprocal,” or higher-rate tariffs placed on Canada and Mexico, the current lower 10% rates will still result in higher prices.
Many franchisors also provide their franchise owners with centralized services and technology that can reduce the cost of doing business. Whether the franchisor offers call center services or a marketing team, the end result is that the franchise owner saves money. Instead of paying customer service representatives to answer calls or hiring a marketing team to develop an expensive campaign, franchisees can use the money they may have spent on these resources to offset increased costs elsewhere.
A larger organization, like a franchise, also has buying power. Their size allows them to negotiate better pricing or to buy in bulk, allowing its franchisees to join in the savings.
Franchisors to the rescue
As a small business owner or potential franchisee, the uncertainty surrounding how tariffs will affect your business model is an issue that will weigh on your decision to convert or buy into a franchise brand. Because most franchisors have attorneys and tax experts on retainer and are big enough to have negotiating power with foreign suppliers and domestic alternatives, they are in a better position to weather the tariff storm than independent business owners. They are also likely better
Bill mcpherson is the regional vice president of retail network development for several concepts within the Fortidia family of brands. With more than 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts. For more information, visit https://postnetfranchise.com/.
informed on complex legal and contractual obligations.
Franchisors can also use this period of uncertainty to review their company’s risks and vulnerabilities, particularly those relating to the health of their supply chain and critical infrastructure. Updating your contracts with suppliers can include the kind of dynamic pricing provisions that allow cheaper shipping costs to offset tariffs.
And, because franchisors often represent dozens—if not hundreds—of business owners, they have the ability to push back and demand a fairer price. Independent business owners don’t have this kind of leverage and can be left paying thousands in increased costs associated with tariffs.
If you are an entrepreneur weighing the pros and cons of independent small business ownership versus franchising, you should also consider the types of training a franchisor can offer. During the onboarding or ongoing training, franchisors will keep their franchise owners informed about how tariffs will affect both the franchisor and the franchisees and how to prepare for these changes.
make the right choice
As a potential franchisee who is concerned with tariffs or simply would like to join a team that can ease fears during times of change, you need to make sure the franchisor you choose is willing to provide operational guidance and tools to help you mitigate the impact of tariffs.
During your Discovery Day, see if your franchisor is already working to diversify its supply chain by reaching out to domestic providers or negotiating better rates with existing offshore suppliers. Ask the franchisor if the company has
developed plans that help franchise owners optimize their operations so they can save money through efficiency.
Keep in mind that the current economic setting is dynamic and will shift often as the tariffs go into effect. It’s your franchisor’s job to ensure that, as a franchise owner, you will be able to run your business effectively and keep costs down without harming the customer experience.
bill mcpherson is the regional vice president of retail network development for several concepts within the Fortidia family of brands. With more than 29 years of franchise leadership, he has led franchise development and real estate for b2b, b2c, retail, and in-home senior care concepts. For more information, visit https://postnetfranchise.com/
aBout Fortidia:
Fortidia is the brand identity of MBE Worldwide S.p.A. - a privately-owned company headquartered in Italy - and its affiliates. Fortidia is a global commerce enabler for SMBs and consumers thanks to its platform including brands providing e-commerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity, and Spedingo. In 2023, the combination of its physical platform - including 3,200 Business Solutions Centers in 60 countries with 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of Gross Merchandise Value.
For more information, visit the Fortidia g roup websites: www.fortidia.com | www.prestashop.com/en www.mbeglobal.com | www.mbe.it www.mbe.es | www.mbe.de www.mbefrance.fr | www.mbe.pl | www.mbe.pt www.mbe.co.uk | www.postnet.com www.packsend.com.au www.packsend.co.uk www.worldoptions.com www.alphagraphics.com | www.multicopy.nl www.printspeak.co | www.gelproximity.com/en www.spedingo.com/en
Pre Paring For tHe Worst:
Power outages aren’t usually top of mind but when the power fails, it’s more than an inconvenience. It can be downright dangerous for homeowners trying to cool their homes in summer heat or run essential devices like CPAP machines, as well as for emergency services that risk losing communication during critical situations.
Batteries Plus franchise owner Chris Shea is determined to help the Greater Boston area stay prepared with backup power solutions for when emergencies strike. His
franchise in Woburn, Massachusetts has evolved into an essential hub for backup battery solutions for homeowners and business owners alike, keeping basements dry, hospitals powered, and safety communication systems online.
keeping Boston’s emergency services Prepared
The majority of Shea’s top business partnerships rely on his services for backup battery power to support the systems built to protect people, property, and data. Shea finds himself powering even the most critical industries, including police and fire communications, as well as hospitals – some of which require as many as 20 industrial-scale generators to provide electricity during power outages.
“Battery power might be behind the scenes, but it’s critically necessary to be prepared with a backup option,” said Shea. “Power loss can happen in an instant and there’s no room for downtime when public safety is on the line. Our batteries are a silent partner in that equation.”
Shea points out hospitals are so reliant on backup power supply, many won’t even allow a surgery to move forward if there isn’t a properly operating backup generator in place due to the unpredictable nature of a power outage event. That critical need has led to his business being the go-to resource for solutions should an emergency issue arise, day or night.
supporting the Healthcare industry
Shea’s Batteries Plus store’s support of the healthcare industry extends even beyond hospitals. He’s especially proud of his work supplying backup solutions for local assisted living facilities. His commercial business services help provide battery and backup battery needs for medical mobility equipment, like electric wheelchairs. Particularly in an assisted living facility, electric wheelchairs are a lifeline for a resident’s mobility and sense of independence, and proper batteries to power essential medical devices can quite literally be lifesaving.
“Whether it’s for a wheelchair, a vital piece of equipment, or emergency lighting, the people in healthcare who rely on those
batteries can’t afford any disruption. It’s one of the most meaningful parts of what we do,” said Shea.
Protecting the Home
As the North American Electric Reliability Corporation predicts the New England area is in an elevated risk of suffering blackouts during times of extreme heat this summer, the demand for power resilience isn’t limited to municipal and public services. Shea points out that every home has become its own micro-infrastructure hub –which has become inherently evident with the rise of remote work, smart homes, and complex car electronics.
For those who spend a majority of their workday at home, a failure of power without the proper backup system in place can mean a loss of invaluable data and disruption of important virtual meetings, not to mention the decrease in productivity. Backup batteries can mean the difference of having time to save your work before the computer shuts down rather than starting over and scrambling to meet a deadline. Backup solutions are essential when it comes to home office uninterruptable power supply (UPS) units, like surge protectors, as well as fiber-optic internet systems.
Another area of the home where a reliable backup system is crucial is the basement –where a sump pump backup battery can be the protection barrier a home needs to stop water seepage. This is where storm season is of particular concern as it seems to be
the most common time a home experiences an outage. But as most sump pumps run on an electric system, if the power goes out, so does the pump that’s keeping rainwater from filling the basement.
Shea’s Batteries Plus business provides the backup batteries that professional waterproofing companies install in homes to keep basements dry. These systems not only give homeowners peace of mind that their basement is safe from water damage, but they’re also becoming a requirement by insurance companies.
“Between Boston’s home prices and aging housing stock, even minor water damage to a basement can significantly threaten property value,” continued Shea. “It’s why some insurance companies are now requiring homeowners to install battery backups on sump pumps. Meaning, if your basement floods and you didn’t have a backup battery installed, you could be denied a claim for flooding.”
Beyond basements, backup batteries are also essential for:
• Home security systems
• Smart home devices
• Garage doors
• Electric vehicle power sources
While the weather may be unpredictable, Shea’s mission remains steady: to provide his community with vital backup resources to stay prepared, powered, and protected. v
ideal s iding Welcomes ar K ady v itrou K as Brand President:
A new Chapter of Growth and Franchisee Support
Ideal Siding, North America’s largest siding renovation company, has announced a pivotal leadership appointment that signals a bold new era for the brand. Arkady Vitrouk, a seasoned franchise owner and early partner in the company’s journey, has been named Brand President. This strategic move comes as Ideal Siding enters a period of rapid expansion, with over 80 locations across the United States and Canada and ambitious plans for continued growth.
a leader who knows the Franchisee e xperience Firsthand
Vitrouk’s appointment is particularly notable given his deep roots within the Ideal Siding system. Joining as the company’s fourth franchisee in 2020, he quickly distinguished himself as a leader among peers, navigating the challenges and opportunities that come with launching and growing a franchise territory. His journey from franchisee to Brand President is a testament to Ideal Siding’s commitment to promoting talent from within and ensuring leadership is grounded in real-world operational experience.
“Franchisees know Arkady because he’s walked the same path,” said Alex Filipuk, Founder and CEO of Ideal Siding. “He understands what it’s like to launch a territory, manage the ups and downs, and keep moving forward. His experience is invaluable, and his leadership will help us bring even more structure and innovation to our system.”
a track record of leadership and operational e xcellence
Prior to joining Ideal Siding, Vitrouk built an impressive resume across both startups and global corporations. He was CEO of Atticus Publishing Group and then joined
Amazon EU as Director of Kindle Content. He later served as CEO of AbeBooks, a subsidiary of Amazon. Vitrouk began his career at Goldman Sachs, where he rose to the position of Vice President; he holds an MBA from Harvard Business School.
This diverse background has equipped Vitrouk with a unique blend of strategic vision and operational know-how, which are qualities that will be instrumental as he helps lead franchise operations across North America. His duties as Brand President includes enhancing support systems for franchisees, mentoring new owners, and building the scalable infrastructure necessary to sustain Ideal Siding’s momentum.
championing Franchisee support and systemwide growth
Vitrouk’s leadership comes at a time when Ideal Siding is poised for significant expansion. The company’s model is designed to eliminate many of the traditional barriers faced by home improvement businesses. Franchisees benefit from a turnkey system that includes centralized marketing, lead generation, and robust operational support which are all aimed at driving performance from day one.
“Ideal Siding’s system is incredibly unique, and the support from the central office is one of the main reasons I joined,” Vitrouk shared. “There’s a level of transparency and community here that is rare in franchising. I’m excited to work more closely with the team to support franchisees and help build the structure we need for the next phase of growth.”
Vitrouk’s firsthand experience as a franchisee gives him a nuanced understanding of the challenges and opportunities that owners face. His leadership style is rooted in empathy, transparency, and a commitment to operational excellence, all qualities that resonate strongly with Ideal Siding’s growing network of entrepreneurs.
e xpanding across north america
Ideal Siding’s growth trajectory shows no signs of slowing. The brand is actively seeking franchise partners in major markets such as Philadelphia; Washington, D.C.; and Virginia Beach, as well as in key mid-size and suburban communities. The company’s proven model not only supports franchisees but also delivers significant value to homeowners, helping them enhance curb appeal and energy efficiency with modern, high-quality siding solutions.
The brand’s success is upheld by a combination of innovative digital marketing strategies, a centralized call center, and a proven operational model that ensures consistent lead generation and support. This integrated approach has helped Ideal Siding become North America’s largest siding renovation franchise.
looking ahead: innovation and community at the core
As Brand President, Vitrouk is focused on developing new service offerings based on evolving homeowner demand while maintaining the brand’s unwavering commitment to quality, consistency, and customer service. His vision for Ideal Siding is one of continued innovation, a strong community, and a relentless drive to support franchisees at every stage of their journey.
With Vitrouk, Ideal Siding is wellpositioned to build on its reputation for exceptional service and flawless siding renovations. The company’s mission, to bring top-tier craftsmanship and outstanding support to every neighborhood, remains at the heart of its growth strategy.
For those interested in joining Ideal Siding’s expanding network, opportunities are available in key markets across North America. As the company enters this exciting new chapter with the help of Vitrouk’s leadership, the future looks bright for both franchisees and the communities they serve. v
From com Bat Boots to c runc H rolls:
AIR F ORCE V ET Tu RNS uP C AREER VOLuME w ITH R OCK N’ R OLL SuSHI
After several years in the military, Cody McPherson found a new mission thanks to Rock N’ Roll Sushi’s Franchise Deal for Veterans
Cody McPherson didn’t grow up dreaming of owning a restaurant, but after nearly six years serving his country in the U.S. Air Force, he’s now serving sushi to civilians in Arkansas at the state's newest Rock N Roll Sushi location in Jonesboro— with two more on the way.
McPherson’s path to the armed forces—and his eventual path to entrepreneurship—started with a gut instinct. His father served
nearly three decades in the military, and the idea of enlisting always lingered in the back of his mind. While in college, he saw a photo of a military working dog alongside a soldier and immediately knew what he wanted to do. “I signed up that day,” he said.
The young soldier originally spent time in security forces before eventually moving into K-9 work, which he described as one of the most rewarding experiences of his life. After six years of service, McPherson was honorably discharged from the United States Air Force.
McPherson didn't just leave with memories of camaraderie and highly developed leadership skills. He also left with a rumble of ambition that was about to erupt.
“I wanted to own my own business," he said. "I always had a knack for leadership and just wanted to be a good example for those that would work for me and around me.”
The first business he opened was a Crumbl Cookies franchise in Jonesboro, Arkansas. While still serving, he began the approval process and was eventually selected to bring the concept to his hometown. What started as a love of sweets turned into a thriving operation. He and a close college friend, Aaron Duty—who was planning to open a gym with McPherson—ended up expanding to multiple Crumbl locations instead. But McPherson wasn’t done.
A self-described foodie, he kept his eyes open for new concepts. One day, a Facebook ad caught his attention: Rock N Roll Sushi was offering to waive franchise fees for military veterans on Veteran’s Day last year. Even though that was a limited-time promotion, Rock N’ Roll Sushi offers a massive discount on franchise fees all year long.
“Franchise fees can be $30,000 per store,” he said. “That’s a big deal — especially for veterans getting out who don’t have that kind of money just sitting around.”
McPherson sent the ad to his business partner, and within weeks, they were trying the food, exploring the brand and committing to three stores. The first, in Jonesboro, opened earlier this year.
While McPherson is no stranger to franchising, he says the Rock N Roll Sushi experience has been different. While most sushi restaurants lean into low lighting, hushed tones and ambient music, Rock N Roll Sushi breaks the mold with a high-energy aesthetic, amped-up soundtrack and come-as-you-are vibe.
“It’s not like your typical sushi spot,” he said. “You don’t have to be quiet, and you don’t have to know a lot about sushi to enjoy it. It’s like Hard Rock Café — but with sushi.”
McPherson loves the fact that the brand's energy matches his own, but he is also able to thrive due to its structure and leadership.
“Franchising isn’t a handout,” he said. “They give you the blueprints, but you still have to do everything—financing, construction, hiring. You’ve got to make it work.”
McPherson credits his military background for his ability to stay organized, lead a team and keep pushing forward. His Air Force training built habits that serve him well in business, from staying focused under pressure to communicating clearly with a diverse team.
“There’s a lot of stress in the military—physical, mental, emotional,” he said. “You come out of that with a mindset that’s hard to teach. Veterans have follow-through, they have integrity, they get things done.”
That mindset has helped McPherson juggle multiple brands while preparing for future growth, and while he is dreaming of future expansion, he isn’t interested in getting there too fast
“I want to make sure this first location is running efficiently and effectively,” he said. “Once we’re in a good place, we’ll open the next one.”
He holds the rights to open two more locations in Arkansas, including one in Fort Smith and a potential third in either Jonesboro or Paragould. For now, he’s focused on team development and community engagement.
“The goal is always to grow,” he said. “But it has to be done right.”
As Rock N Roll Sushi continues to expand, McPherson believes more veterans should consider the path he took.
“The brand supports the military, and the discount on the franchise fee makes it more accessible,” he said. “It’s a great opportunity for people coming out of the service who want to do something big.”
And while owning a sushi shop may not have been in his original plan, McPherson knows he’s exactly where he’s supposed to be.
“I’m still leading,” he said. “Still pushing myself. Still on a mission—it just looks a little different now.” v
Ho W n avy v eteran s teve m agyar
i s Building a Pur P ose- d riven Business WitH truBlue Franc H ise
Navy veteran Steve Magyar transitioned his military skills to build a TruBlue Home Service Ally franchise, focusing on senior home maintenance and enabling aging in place.
As the senior home maintenance industry grapples with a growing population of older adults and a shrinking workforce, a unique and mission-driven group is stepping in to fill the gap: military veterans. Armed with leadership experience, logistical expertise and a deep-rooted sense of service, these veterans are bringing meaningful change to the way aging-inplace services are delivered across the country.
Steve Magyar, a Navy veteran based in Spokane Valley, Washington, is one such example. After serving ten years in the
U.S. Navy as an aircraft mechanic and air traffic controller, Magyar is now dedicating his time and skills to helping older adults remain safe and independent in their homes through his TruBlue Home Service Ally franchise.
Magyar’s journey from military service to senior home maintenance business ownership highlights how veterans are continuing their service in innovative ways.
a new mission after the military
Magyar’s journey into business ownership wasn’t a long-planned career move. Instead, it emerged as an opportunity during a time of transition.
“I was between sales roles, and I took a business course that was offered through the local unemployment office,” said
Magyar. “It really blossomed from there. I wasn’t confident in starting on my own, so I decided to go the franchising route. I knew it would provide that support infrastructure to get me started.”
While researching different franchise models, TruBlue Home Service Ally stood out. The franchise, which focuses on handyman services, home modifications and maintenance for seniors and busy adults, aligned with Magyar’s desire to support others while building a stable business.
“I loved that there was more than one income stream available,” he said. “We could offer handyman services, landscaping, cleaning and more. And now, with the real estate downturn, people are spending more on home services.”
Since opening TruBlue of Spokane Valley in 2019, Magyar has used his military training and leadership to build a business that serves the needs of his local community — especially older adults who want to age in place.
military skills, civilian impact
Veterans like Magyar often bring a valuable and practical mindset to business ownership, particularly in service-based industries. His military background, he says, has been instrumental in helping him build and grow his business.
“The military taught me about embracing diversity, the importance of training and a commitment to working with what you’ve got to get results,” he said. “Perseverance and experience with different kinds of people — these are the takeaways from my military years that have been instrumental in my business ownership and leadership.”
Magyar now works closely with local aging agencies and emergency response programs to ensure that seniors in his region can access reliable services — whether it’s a bathroom modification after a fall, a quick repair after a hospital discharge or routine maintenance to prevent future hazards.
why truBlue?
For veterans considering entrepreneurship, Magyar believes franchising offers a uniquely supportive path forward. And TruBlue, with its mission-driven focus and clear operational framework, was the right fit for him.
“If you are a veteran who is looking to step into the world of business but you are unsure if you can do it on your own, TruBlue is a great option,” Magyar said. “They will provide you with a proven business model and a game plan so you can start on the right foot.”
As demand for senior-focused services increases, Magyar says the timing has
aBout truBlue Home service ally:
TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.
All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.
never been better. The market need is strong, and TruBlue’s services are not only essential — they’re life-enhancing.
veterans stepping up in senior care
All across the country, TruBlue is attracting veterans who are looking for a second career that allows them to continue serving their communities. With more than 80 units nationwide, the franchise is building a reputation as a smart option for mission-driven entrepreneurs — especially those coming out of military service.
“Veterans bring discipline, adaptability and a strong work ethic — traits that are critical in the home services industry,” said TruBlue President Sean Fitzgerald.
“Franchisees like Steve embody those qualities and are doing incredible work to make homes safer for seniors.”
Steve Magyar’s story is a reminder of the many ways veterans continue to lead and serve — this time, through a business that ensures people can remain in the homes they love, longer and more safely.
“We’re not just fixing things,” Magyar said. “We’re helping people live better, safer lives. That’s a mission I can get behind.” v
pES tm AS t E r Ent E r S oHI o mArk E t,
ExpAn DS Footpr Int In Sout H C Aro LIn A
Pestmaster, the nation’s leading franchise in pest control services, is growing its footprint with newly awarded territories in Clyde, Ohio to Bryan Shamhart and Chris Chapman, and in Greenville, South Carolina to Solano Santiago and Maria Cristina Signore.
Shamhart and Chapman, with over 15 years of combined experience in pest control and business operations, are bringing Pestmaster’s trusted services to the Cleveland area. Shamhart, who has been an integral part of the Pestmaster team for nearly a year, is excited to transition from employee to franchise partner. Joining forces with his business partner and long-time friend, Chris, the duo is eager to establish Pestmaster’s presence in Ohio.
“Having been with the company for nearly a year, I have full confidence in the Pestmaster model and the strength of its franchise system,” said Shamhart. “My partner Chris and I are excited to bring Pestmaster’s trusted, science-driven services to Ohio for the first time. We know what it takes to deliver quality results and build strong customer relationships, and we’re proud to lead the charge in introducing this exceptional brand to our local community.”
Solano Santiago and Maria Cristina Signore, a husband-andwife team, were awarded the Pestmaster territory in Greenville, South Carolina. With deep community ties in the area, they see a tremendous opportunity to grow a successful business
by leveraging Pestmaster’s proprietary protocols, exceptional customer service, superior results and strong brand support.
“Solano and I bring a strong analytical foundation from our backgrounds in engineering and manufacturing, along with years of leadership and management experience,” said Signore. “We’re confident that our combined skill set will allow us to deliver exceptional service and build a thriving Pestmaster presence in the Greenville community.”
For more than 40 years, Pestmaster has grown to become one of the leading providers in the pest control industry specializing in insect, rodent, bird and wildlife control, as well as vegetation management and health related vector control. What started as a small-town operation in California has grown to more than 60 units nationwide that serve a healthy balance of residential, commercial, local, state and federal contracts.
“We’re thrilled to welcome Bryan, Chris, Solano and Maria Cristina to the Pestmaster family,” said Brett Shraiar, brand leader at Pestmaster. “They each offer unique strengths, from deep industry experience to strong analytical and leadership skills, and a shared passion for delivering top-tier service. Their decision to join our franchise system is a testament to the power of the Pestmaster model, and we’re confident they will make a lasting impact in their communities.”
For more information about available territories and franchising with pestmaster, visit pestmasterFranchise.com
Bryan Shamhart
Maria Cristina Signore & Solano Santiago
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
101 m o B ility
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives.
The company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
a roma Joe’s
Founded in 2000, aroma joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature aj ’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new york, aroma joe’s is actively expanding.
Beans & Brews co FFee H ouse
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best
J unkco +
Founded on an unwavering commitment to quick and convenient solutions, jUnKcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. jUnKcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established jUnKcO+ franchisees enjoy the advantages of a proven business model,
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a jUnKcO+ franchise provides you with the backing and support of BELFOr Franchise group, a leading global residential and commercial services franchisor. With this, jUnKcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion. https://junkcoplusfranchise.com/
Batteries Plus
Batteries Plus is the nation’s leading battery and power solutions service center, offering a comprehensive selection of products, technical expertise, and customized services through a nationwide network of over 800 locations open and in development. headquartered in hartland, Wisconsin, and
Business Finance d e P ot
Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
c am P B ow wow
camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets. Dogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
The brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
conserva i rrigation
Every day, 1.5 billion gallons of fresh water are wasted due to inefficient irrigation. conserva irrigation was built to solve this crisis—while offering business owners a smart, scalable, and financially rewarding opportunity.
Whether you’re looking to expand your current home service business or start something of your own, conserva provides a proven model with high-margin services, recurring revenue, and a clear path to semiabsentee ownership in just a few years. a s the nation’s first and only irrigation franchise,
cornwell Quality tools com Pany
cornwell Quality Tools has been “The choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.
We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more
owned by Freeman spogli, Batteries Plus is dedicated to providing reliable, commercial and residential power solutions – including batteries, lighting, and repair services – to help organizations and customers minimize downtime and maximize efficiency.
For more information about Batteries Plus and its franchising opportunities visit batteriesplusfranchise.com.
Our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
as well as giving back in the form of grants through the organization’s non-profit, The Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active Duty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
we bring cutting-edge technology, professional service, and a commitment to conservation to an outdated, fragmented industry. Our proprietary system Efficiency score™ helps clients cut water waste by up to 60% while maintaining lush landscapes.
With a home-based, low-overhead model and the backing of Empower Brands, franchisees get expert training, marketing support, and national account opportunities to ensure long-term success. Take control of your future with a business that makes a difference.
www. irrigationFranchise.com
time focusing on getting their job done. Our franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. Our franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.
For more information contact andrew scott at: Phone: 330-336-3506
Doner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
The menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
Fastsigns®
now more than ever, businesses look to Fas Tsigns® for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
Freeway i nsurance
Becoming your own boss is a wish held by many, and franchising makes that possible. The insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
Heart B eat cH ristian n ews
heartbeat christian news is an independent christian newspaper to help aLL christians by rightly dividing the word of g od. One of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
Hi-t ec H d eck
hi-Tech Deck was founded not in a boardroom, but on the open water—born from a moment that changed everything. after slipping and falling while fishing solo 40 miles off the coast of Destin, our founder realized that safety on deck wasn’t just important—it was essential. But what followed was even more revealing: sourcing high-quality marine decking was nearly impossible, and the industry was flooded with poor service, unreliable delivery, and a lack of accountability.
What started as a frustrating experience became the spark for a new kind of marine decking company. hi-Tech Deck was created to bring craftsmanship, reliability, and
The concept of Doner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. Doner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
The brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise Top 100 in 2023.
For more information, visit donershack.com or follow Doner shack on instagram and TikTok
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: you, your customers and your community. simply put, we deliver the best cost, choice and convenience. That’s our customer Trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex Trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Established: 2012
intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact Todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
customer-first values back to the boating world. Built by a lifelong fisherman from Babylon, ny hi-Tech Deck combines durable, non-skid materials with industry-best turnaround times and a commitment to treating every customer like family.
at hi-Tech Deck, we don’t just install decks—we deliver peace of mind. Our rapid seven-day turnaround, precision workmanship, and deep respect for maritime tradition have made us one of the most trusted names in the business. Whether you’re a commercial captain or a weekend angler, we believe your boat deserves the best. hi-Tech Deck: Built from experience. Powered by integrity. Designed for life on the water.
H tea o
h TeaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, h TeaO caters to customers both in-store and through convenient drive-thru services.
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, h TeaO is on the path of continued growth. h TeaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://h TeaO.com/franchise/.
k umon n ort H a merica i nc.
high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.
Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
n erds to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n
ext Healt H
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
The next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD Therapy, iV Therapy, cryotherapy, infrared Therapy, hyperbaric Oxygen
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!
Therapy, hormone Optimization, Ozone Therapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
o H m Fitness
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
o utdoor l ig H ting Pers Pectives
imagine owning a business that not only enhances curb appeal but also brings warmth and security to homes and businesses.
Outdoor Lighting Perspectives (OLP) is north america’s premier outdoor lighting franchise, with over 25 years of success and 200,000+ installations.
Whether you’re looking to diversify your existing home service business or start something of your own, OLP offers a low-overhead, high-margin opportunity in a booming $15.3 billion industry.
Pillar to Post Home i ns Pectors
at Pillar To Post we are the leader in the home inspection industry, as we have more owners and inspectors than any other home inspection company, highest average invoice, more million-dollar producers, more innovations, more hours of training, and more coaches than any other brand.
We offer an executive model, where the franchise business owner has full-time involvement in the business but does not have to be a home inspector.
Puro c lean
Puro clean, known as the “Paramedics of Property Damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.
We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.
The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
With multiple revenue streams—residential, commercial, hospitality, and holiday lighting—OLP provides year-round income potential. no electrical or design experience? no problem. Our world-class training, ongoing support, and turnkey marketing solutions set you up for success from day one.
With a flexible, scalable model and a quick ramp-up time, OLP is perfect for entrepreneurs seeking financial growth and independence. step into a business that shines— build a future that’s as bright as the lights you install. now is the time to invest in your success! www.outdoorlightingfranchise.com
The owner is focused on building a scalable locale team.
With an established brand of 450+ franchises in the Us and canada, with a reputation for integrity and professionalism, inspiring our clients to trust us in every market. By focusing on these values, we have become the largest home inspection franchise in north america and we’re proud of our rapid growth. We are also under the First service Brands umbrella alongside Floor coverings international, certaPro Painters, Paul Davis, and california closets. https://franchise.pillartopost.com/
Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.
With one in seven Franchise Owners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.
With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service. PuroVet.com
r
odi Z io g rill
Established in 1995, rodizio grill® The Brazilian steakhouse™ is the first authentic Brazilian steakhouse in the U.s
Founded by ivan Utrera, who wanted to bring this popular Brazilian churrascaria concept, along with cherished family
recipes, to the Usa from his home country of Brazil. rodizio grill’s all-inclusive menu offers unlimited Brazilian sides, over 30 gourmet salads, and rotisserie grilled meats and grilled items, carved tableside by rodizio gauchos.
For more information, visit rodizio.com.
By c iocea
serviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.
Our expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide
s teri- c lean i nc.
steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. The company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.
steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer
su PPly P ointe
sUPPLy POin Te™ is a home-Based, B2B Logistics Franchise providing professional Transportation services and packaging supplies to industrial america
The sUPPLy POin Te business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
Over the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
v ictra
Victra was founded as a partnership by richard and David Balot in October 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. Today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.
in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team
professional hoarding cleanup and board-up services to protect properties from further damage.
Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.
With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.
interactions, ensuring efficient and reliable service nationwide. The company has national contracts and is prominently featured on the Emmy-nominated TV show “ hoarders,” showcasing its expertise in extreme cleaning.
Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.
For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com
With the sUPPLy POin Te franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
Owning a sUPPLy POin Te Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. The Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.
For more information contact Michael Dugger on: 774-253-9387, Michael.dugger@victra.com or visit: Total.victra.com
w ings e tc.
Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on TV.
Over three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs.
guests know us for our award-winning jumbo and
boneless wings, in a variety of signature sauces and rubs. Our menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.
From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great Times” over 30 years—and counting.
For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/
