U. s Office: seattle, Wa www.franchisingmagazineusa.com
Welcome to the June 2025 issue of Franchising Magazine Usa
I have been fortunate to recently exhibit at a couple of Franchise expos last month and it always fascinates me with the diverse range of Franchises available today and so many services to help you on the journey to entrepreneurship. this issue we look at some great concepts for you to consider but also some great advice on franchising today. Let’s start with the cover story where we meet Father-and-son duo robert and robbie Litzenberger who have single-handedly created the #1 marine flooring brand in the nation, developing hi-tech deck from absolutely nothing to a full-throttle franchise phenomenon. You can read more about this on page 10.
as usual our top experts in the industry continue to deliver great advice. Lucas Frey : covers the First Franchisee: the risks and rewards, george knauf explains Empire building starting with 1 store. Evan hackel tackles the subject when the launch isn’t strong, what would you do. as always we have lots of great advice in this issue so turn to the contents page to find out more.
Our main Feature this issue is home services, a very popular category of franchising, and this issue has some inspiring articles on this industry. Our Feature cover story is serviceMaster restore and we meet rising star
adina aureliana: a Visionary Entrepreneur shaping the Future. We feature a range of franchises in this special feature so turn to the feature supplement in this issue to find out more.
as always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z directory at the back of the magazine or visit the website www. franchisingmagazineusa.com to find more exciting franchises and advice.
happy reading.
Vikki Bradbury | Publisher Franchising Magazine USA
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
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Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
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Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202)662-0760
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
74 Soccer Shots: celebrates 20 Years of Youth
Your Say 24 Cassie Miller: Building scalable restaurant training Programs that ac tually Work
68 Capriottis Sandwich Shop: Opens First connecticut Location in Partnership with noble gas, inc
22 Woodhouse Spa and Sola Salons: john Pantera
in
16 Coco Lov: how a diagnosis led to the Worlds healthiest ice cream 20 Frios: delivering joy in difficult times
28 Chicken Salad Chick: a Modern Balancing ac t: how to Manage Family, Business and community
14 Lucas Frey: the First Franchisee: the risks and rewards
18 George Knauf: Empire Building starting with store One: designing for a Private Equity Exit
26 Evan Hackel: When the Launch isn’t smooth: What Would You do
66 Patrick Galleher: Private Equity and Franchising: Why Franchising Will Flourish during a recession
70 Ronn Torossian: Make Yourself heard: the new rules of Franchise thought Leadership
76 David Scott: From hustle to Ownership, how to Build true Wealth through Franchising Franchisee In
78 Zips Cleaners: Launches Military appreciation discount
80 AtWork: U s army Veteran On a Mission to Put tampa to Work
Moran Fa M i ly o F Brands Celebrates Franchise Growth and Excellence at 2025 Convention
Leading Franchisor of Automotive Services Celebrates Top-Performing Franchisees, Offers Education Sessions, and Prepares System for a Strong Year Ahead
To celebrate its franchisees and promote continuous improvement, Moran Family of Brands, a leading franchisor of automotive services, recently hosted its 2025 convention in Charleston, SC. Complete with franchisee awards and recognitions, a keynote speaker, roundtable discussions, and education sessions, the brand is ensuring the entire system is set up for success for the year ahead.
Moran Family of Brands is the parent company of six individual brands including Mr. tr ansmission, Milex co mplete au to c are, turbo t int, alta Mere, Multistate tr ansmissions, and d r nick’s tr ansmissions.
“Our convention is a reminder of the incredible talent, dedication, and entrepreneurial spirit that drives Moran Family of Brands forward,” said Barbara Moran- g o odrich, cEO of Moran Family of Brands. “We are proud to celebrate the achievements of our outstanding franchisees and to provide the tools, education, and inspiration needed to help them reach even greater heights. to gether, we are building a stronger, smarter system poised for a successful upcoming year.”
t h e keynote speaker at this year’s convention was global business speaker, writer, and business coach, s cott g reenberg. his presentation highlighted the contents of his book, t h e Wealthy Franchisee. d r awing on his firsthand experience as a franchisee, he spoke about how to maximize profits, as well as customer and employee relationships.
in a ddition to the inspiring keynote address, educational sessions were held for both repair and tint brands. t h ese sessions provided valuable knowledge, fostering skill development and enhancing the expertise of franchisees across both categories.
For more information on Moran Family of Brands, visit https:// moranfamilyofbrands.com/. To learn more about franchise opportunities, visit https://moranfamilyofbrands.com/autofranchise-opportunities.
Franchise Luminary Shelly Sun Berkowitz Joins t i erra e n cantada Board Following Record Growth Year
Tierra Encantada, the nation’s leading Spanish immersion early education franchise, today announced the appointment of Shelly Sun Berkowitz - founder and Executive Chairwoman of BrightStar Care® - to its Board of Directors. The move comes less than a year after Tierra closed a landmark investment round with Susquehanna Growth Equity to accelerate franchise development across the United States. Sun, one of the most respected and decorated leaders in franchising, also acquired a small minority stake in Tierra Encantada through a secondary transaction with Susquehanna. Her appointment brings worldclass franchise acumen and a powerful vote of confidence to the fast-scaling brand.
“ sh elly’s experience building a high-growth, high-integrity franchise brand is unmatched,” said k r isten d enzer, Founder and cEO of t ierra Encantada. “ sh e understands the value of operational excellence, culture, and care - values that define t ierra. We’re thrilled to welcome her to our board.”
sh elly sun Berkowitz built Bright st ar c are from one location to over 400 across the country, becoming one of the most iconic names in franchising. sh e served as chair of the international Franchise a ssociation (iFa), earned iFa’s Entrepreneur of the Year honor, was featured on cBs’ Undercover Boss, and is a published author on franchise growth strategy (g row smart, r isk Less).
“Franchising has the power to scale mission-driven services - and t ierra Encantada is doing that in a truly differentiated way with its unique approach to childhood education,” said sun Berkowitz. “ t h ey’ve created a model that’s deeply needed, highly scalable, and values-led. i ’m honored to support their expansion.”
www.tierraencantada.com/franchise
t i de c le aners Marks Milestone with 20th South Florida Location in Boynton Beach
Fresh off the heels of its Cooper City opening, Tide Cleaners is set to open its newest full-service dry cleaning store in Boynton Beach, marking its 20th location in South Florida. The store is operated by Consolidated Cleaners Inc. (CCI), a local franchisee headquartered in Naples, which now manages 33 locations, 37 delivery routes and 199 locker sites across South Florida; Charlotte, North Carolina; and Cincinnati, Ohio; cleaning and pressing over 4 million garments a year.
Located at 7395 Boynton Beach Blvd., the new store celebrated its grand opening on March 22, offering first-time customers a 50% discount on all services for the first week open. t his new location represents another step in t ide cl eaners’ rapid expansion across Florida, from s arasota to Miami- da de, as the brand continues its mission to bring premium laundry care and convenience to communities across the state.
“Our vision at t ide cl eaners is simple: ‘Enjoy Life. n ot Laundry.’ For over a decade, we’ve been making laundry easier
and more accessible for Florida residents,” said r o bert Lyons, president and cEO of cci . “af ter a successful co oper city launch, we’re ready to bring our services to Boynton Beach as we continue our growth in s o uth Florida.”
in just 11 years, cci has transformed from a single-store operator in naples to a key franchisee with 20 stores across Florida. With three additional openings planned
for early 2025, cci will also introduce the first t ide Laundromat in the state, further diversifying its offerings to meet the region’s growing demand for accessible, high-quality laundry care.
“ t ide cl eaners is proud to support cci ’ s remarkable growth throughout the sunshine st ate,” said andrew gibson, cEO of t ide s er vices.
tidecleaners.com
Pinot’s Palette Refocuses on Franchise Growth Following Acquisition by Twist Brands
Pinot’s Palette, a leading paint-andsip franchise, is celebrating a strong start to 2025 following its recent acquisition by Twist Brands LLC, the dominant leader in the Arts & Crafts as entertainment vertical. The brand closed the first quarter with impressive growth, driven by renewed momentum and a sharpened focus on strategic expansion.
Operating as a stand-alone concept within the tw ist Brands portfolio, Pinot’s Palette has quickly benefitted from having access to proven operational strategies,
marketing tools and vendor relationships. since launching several initiatives last s eptember, the brand has seen significant system-wide gains, reporting the highest Valentine’s day sales in history in 2025 and seeing a double-digit increase in website traffic. studios are slated to open this year in c alifornia, n ev ada, Florida and Ohio.
“We are excited to see strong momentum at Pinot’s Palette, with new studio development and same-store sales growth driving continued success,” said Brittany g r aff, co - cEO of Pinot’s Palette.
“Our team at tw ist Brands is committed to providing best-in-class support to enhance profitability and streamline daily operations for franchisees. We are looking forward to building on this success and continue propelling the brand forward.”
Pinot’s Palette offers a compelling franchise opportunity with a flexible business model, low overhead and strong unit-level performance. t h e top 25% of studios average more than $770,000 in annual revenue, with several surpassing $1 million. With gross margins around 85% and multiple revenue streams including public classes, private parties, retail sales and bar sales, franchisees can operate efficiently while generating diverse income.
Pinot’s Palette is actively seeking passionate entrepreneurs interested in bringing creativity and community engagement to their markets.
pinotspalette.com/franchise
r ock n ’ r oll sushi
Aims to Give ‘One Little Victory’ to Sushi Superfans
Crank the amps and cue the wasabi as Rock N’ Roll Sushi is giving fans the ultimate main course encore: a shot at winning FREE sushi for a year.
From May 19 through june 18, sushi lovers ages 18 and up can enter the brand’s nationwide sweepstakes at rocknrollsushi.com/ sweepstakes for a chance to score a year’s worth of their favorite rolls, sashimi and rockin’ sides. Whoever wins this will be a “Lucky Man” or woman.
t he giveaway ends with a headliner-worthy reveal on national sushi day — june 18 — when one winner will be randomly selected to receive $1,040 in r ock n ’ r oll sushi eats. For those doing the “Mathematics,” that’s $20 a week for 52 weeks.
“We wanted to give something back to the folks who keep us rocking,” said craig LeMieux, cEO of r ock n ’ r oll sushi. “Our fans are the real headliners, and if this sweepstakes makes sushi their weekly soundtrack, we’re all winning.”
t his one-of-a-kind sweepstakes is open to guests nationwide, with no purchase necessary to enter. Whether guests are longtime fans or just discovering the mouth-watering fusion of big flavors and head-banging vibes, r ock n ’ r oll sushi will “ r ock You Like a hurricane.”
at r ock n ’ r oll sushi, fans enjoy deliciously twisted food made fresh for everyone. Boasting concepts and flavors that are big, bold and loud, r ock n ’ r oll sushi is the only place to experience the rock and roll guests love with the ones they love. Everything about the american-style sushi restaurant, from its soundtrack to its soul, is pure rock ‘n’ roll — exciting, inspired, amplified. rocknrollsushi.com.
hoodZ Franchise owner receives Medal of Honor for service during Hurricane Ian
Natural disasters can be occasions of immense tragedy—but they can also be occasions of stunning heroism.
c ase in point: in 2022, hurricane ian ravaged the state of Florida, ultimately becoming one of the costliest storms in american history—but its landfall was met with selflessness and courage by many members of the community, who organized to ensure aid was readily available to those who needed it the most.
One such organizer was Marie t hibaud, local franchise owner for h OO dZ of collier county, Florida. Both during and after the storm, Marie volunteered her support to French families in the community who were affected by ian’s catastrophic damage. she helped organize the distribution of aid through the French Foreign Union (UFE).
additionally, Marie partnered with the BELFO r national d isaster team, providing support to fellow h OO dZ franchise owners in the affected area.
For her service to the local community, Marie—who is a member of the consulate of France in Miami—received t he Medal of h onor from the Ministry of Foreign affairs. she and her daughter alexandra Breavoine were also awarded the h OO dZ spirit award at the annual brand meeting, both in 2023 and again in 2025.
t hese awards are bestowed on h OO dZ franchise owners who embody a spirit of generosity and community service.
h OO dZ is a national leader in commercial kitchen hood cleaning and maintenance services and is a part of the BELFO r Franchise g roup family of brands. t he h OO dZ and BELFO r teams are proud of Marie for her clear demonstration of neighborliness during a uniquely treacherous time.
British s wi M s chool Becomes the First Full Swim School Franchise to Partner with Stop Drowning Now
British Swim School, the nation’s most established swim school franchise with over 40 years in business, announced its new partnership with Stop Drowning Now (SDN).
t he collaboration marks a significant milestone, as British swim s chool becomes the first full swim school franchise to align with sdn ’s mission. t his is the latest commitment made by British swim s chool to help students of all age groups build confidence to face challenges in and out of the water, positioning individual franchise locations and their instructors as trusted go-to providers for effective survival and swimming skills.
“ t he demand for swim lessons and water safety education is growing, making this the perfect time to expand our efforts,” said a shley g undlach, President of British swim s chool. “a s the first swim school franchise partner of stop d rowning n ow, we are proud to lead the industry in drowning prevention. t his partnership is also an important step forward in equipping individual British swim s chool franchise locations with the knowledge and tools to help others become lifelong swimmers.” stop d rowning n ow is a nonprofit organization dedicated to saving lives through drowning prevention education. By providing water safety resources to schools, municipalities, and aquatic professionals, sdn is making an impact on the lives of many across the country.
“We are thrilled that British swim s chool has become the first large swim school organization to join forces with stop d rowning n ow in our mission to save lives,” said Bobby hazen, d irector, stop d rowning n ow. “ together, we will bring water safety education and swimming lessons to communities, helping to prevent future tragedies.”
Pros Perity B rands® LAUNCHES NEW WEBSITE AND PUBLICLY DEBUTS AS A GLOBAL FAMILY OF FRANCHISE BRANDS
Prosperity Brands®, the newly formed parent company of BNI®, CorporateConnections®, and Scion Social, proudly announces the launch of its new website (prosperitybrands.com) and its public debut as a global family of mission-driven brands.
Prosperity Brands is a family of professional service brands that focus on helping purpose-driven business owners around the world to achieve their personal and professional goals. it prioritizes business development, job creation, economic stimulation, personal connectivity and growth opportunities in communities around the world.
the new Prosperity Brands website offers a dynamic introduction to Prosperity Brands’ purpose: to support entrepreneurs and business leaders in building thriving businesses, stronger communities, and lasting prosperity. With a fresh design and streamlined navigation, the site highlights Prosperity Brands’ mission, vision, and core Values— centered around opportunity, connectivity, and long-term global impact.
“We have a lot to celebrate with the official launch of our Prosperity Brands new digital presence,” said Mary kennedy thompson, cEO of Prosperity Brands. “Our goal is to clearly communicate who we are, what we believe in, and how we empower purpose driven entrepreneurs to succeed—professionally and personally.”
Prosperity Brands brings together a powerhouse of business growth organizations— Bni, the world’s largest and most successful networking organization; corporateconnections, a global community where leaders connect; and scion social, a supportive digital marketing agency—under one unified mission: to create a world full of lasting prosperity.
Franchise opportunities are available at both Bni and corporateconnections for value-driven, motivated leaders looking for their next opportunity.
For more information on the available franchise opportunities, contact franchise@bni.com or srathi@corporateconnections.com.
Hi-TecH Deck:
How a FaTH er anD
Son c reaTe D an
Un ST oppable branD
Father-and-son duo robert and robbie litzenberger have single-handedly created the #1 marine flooring brand in the nation, developing hi-tech deck from absolutely nothing to a full-throttle franchise phenomenon.
But it didn’t begin with a board meeting or a market analysis. It began with the quest to fix an industry segment riddled with unreliable service, cheap materials, and missed deadlines.
Hi-Tech Deck has emerged not as a business idea but as a response to the
question everyone had on their mind— “Why isn’t there a high-quality, tailored, professionally installed marine flooring option?” In answering the call for better marine flooring, Hi-Tech Deck is now one of the fastest-growing franchises in U.S. history.
the Franchise Boom: demand at Full throttle
Hi-Tech Deck is certainly climbing in numbers, drawing 1,000+ franchise inquiries and territories selling at an unprecedented pace day after day. In fact, what’s happening right now with HiTech Deck is more than momentum—it’s
trailblazing a new standard in the marine industry.
Hi-Tech Deck has turned into one of the most dynamic franchise opportunities in the nation, completely redefining marine flooring and dominating the market category it created. Robert sums up this evolution in his own words:
“At Hi-Tech Deck, we’re redefining what marine flooring should be. The competition had their chance. Now it’s our time. From custom design to lightning-fast installs, we’re not just raising the bar — we ARE the bar,” he said. “What I say to the Marine Industry is ‘Lookout, Hi-Tech Deck is coming.’”
Over the years, as the business gained traction through the buzz of its satisfied customers, it became clear that this was more than just a product in demand—it was the answer to a widespread industry problem. Boat owners across the country were struggling to find reliable decking solutions, and local providers often didn’t have the tools, time, or technical knowledge to deliver consistent results. The Hi-Tech Deck franchise opportunity harnesses its brand and product power in a
simplified model, garnering the attention of franchise buyers who are acting fast. New franchise partners are securing territories week after week, and the system is growing at a pace rarely seen in this niche category. Its momentum is undeniable.
For Hi-Tech Deck franchisees like Bill Vaughn, this naturally translates into a strong franchise opportunity, one that he didn’t want to pass up.
“It’s been something that I’ve looked at for a couple of years, I had reached out to some other franchises and didn’t get any response back,” he said. “This one really took off from day one.”
Vaughn’s experience reflects a larger trend: new franchisees are finding immediate traction thanks to the system’s streamlined setup, rapid production and installation time, and unmatched demand.
The Hi-Tech Deck franchise model is designed to empower other entrepreneurs to bring the same level of quality and service to their own communities. It’s not only because of the company’s great branding, video testimonials, and strong marketing strategies — Hi-Tech Deck is a product and service that delivers a solution with unparalleled accuracy and longlasting value.
According to Hi-Tech Deck’s loyal customer Ron Turner, the choice is an easy one.
“You don’t have to sell the product, it’s that good,” he remarked. “If the product can sell itself and you can service customers like this, I mean, everything just falls in line. It’s a home run at that. I have enough businesses going on right now, but if not, I would do this franchise in a second.”
That kind of confidence is backed by hard numbers. The company’s Jupiter, Florida location—operated directly by Hi-Tech Deck—reported over $1 million in sales in 2024, with healthy margins that reinforce the scalability of the model. (For full financial details, refer to Item 19 in the FDD.)
a new standard on the water Hi-Tech Deck manufactures and installs cross-linked closed cell PE/EVA non-skid
foam decking designed to make time on the water safer, more comfortable, and more enjoyable. The decking is soft while being incredibly durable. This new kind of decking is engineered to withstand the harshest outdoor conditions while providing traction that keeps you upright even on the wettest surfaces. Plus, it fits seamlessly with the aesthetic of every watercraft, boosting the beauty of the deck while enhancing safety simultaneously. Every job is custom-fit and professionally
installed, offered on location, and includes digitizing, CAD rendering, and precision CNC machining. From commercial fishing boats and charter tours to center console and recreational crafts, each vessel gets a tailored solution that balances safety, comfort, and style. The products are stainresistant and easily cleaned with dish-soap, a soft-bristle brush, and a hose.
The company not only offers a product that is raising the standard for decking across the marine industry—it’s also redefining
Robert and son, Robbie
what customer service should look like.
Hi-Tech Deck’s process is fast, promising the delivery of fully installed decks within just one week, and every job is backed by a lifetime warranty.
Its level of service is uncompromisingly intentional. Customers receive oneon-one guidance, clear and consistent communication, and a team that shows up on time and does the job right. This customer-first approach inspires deep loyalty from nearly everyone who experiences it. Five-star reviews continue to pour in, leaving a steady wake of testimonials that speak to the integrity of both the product and the people behind it.
Gaining traction in the Market
In a market long dominated by slow change, Hi-Tech Deck’s explosive ascent has caught the attention of industry veterans and newcomers alike. The marine industry is massive, with millions of registered boats and a steady flow of recreational and commercial traffic along every major coastline and inland lake.
According to Global Market Insights, the boating industry is projected to grow another 10% by 2032, reaching a striking $70.6 billion1. But unlike saturated markets in food or retail, there are relatively few companies offering what Hi-Tech Deck delivers. Even fewer offer it with professionalism, revolutionary speed, and lifetime-backed workmanship.
For those considering franchise ownership, that opens a unique door. This is a business that operates in a large, underserved market, provides a highly visible, highimpact product, and offers tangible value to its customers—value each customer benefits from each and every time they set foot on their vessel.
Franchisees step into the Hi-Tech Deck franchise family with full training, operational guidance, and ongoing support. There’s no guesswork on materials, tools, or marketing. The mobile model promises flexibility while the state-of-the-art equipment, CNC precision machining, and digital proofs, streamlining the entire customer experience and making a
franchise partner’s life all the easier.
Hi-Tech Deck isn’t just looking for people with business experience—they’re looking for people who care about doing quality work and who feel at home around boats, marinas, and the kind of customers who spend their weekends navigating the open waters.
stay the course
For anyone who’s ever wanted to turn a love of the water into a sustainable, respected business, Hi-Tech Deck offers a product that matters, a process that works, and an overarching company philosophy that believes in doing things the right way. The momentum is real. The model is proven. Reserve your territory now— before your preferred market is gone. The Hi-Tech Deck team would love to hear from you. Connect by visiting www.hitechdeckfranchise.com.
DISCOVER YOUR NEXT BIG FRANCHISE OPPORTUNITY
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
THe Fir ST Franc HiSee:
THe riSk S, anD THe rewarDS
When I became the first franchisee of ImageFIRST, I was stepping into uncharted territory. No franchise track record. No validation calls. No roadmap from others who had gone before me. All this, and this was my first business venture. It’s a good thing I didn’t know better.
But I also had opportunities no one else would ever have.
• I had direct access to the founders and helped shape the system.
• I negotiated advantages that later franchisees wouldn’t get.
• I secured my prime territory before it was gone.
Would I do it again? In a New York minute.
If you’re considering a new franchise (under 20 units), here’s what you need to know.
why Franchisees look at emerging Brands
For most franchise buyers, the first choice is a mature brand with 100+ locations. But available territories are shrinking in those systems, and costs can be higher.
That’s why some turn to emerging franchises. The appeal?
Wider variety territory availability. The best locations are taken in a mature system. Potentially lower entry costs. Some emerging brands offer incentives to early franchisees.
More influence on the system. Early franchisees help shape operations, marketing, and support while the new franchisor figures it out.
Bigger potential upside. If the brand grows, early owners often see the highest return.
But emerging brands also come with unique risks.
the 3 Big risks of emerging Franchises
1No Validation from Existing Franchisees
With a mature franchise, you can call 20+ franchise owners (although I suggest no more than 5) to ask about profitability, operations, and franchisor support.
With an emerging brand? That data doesn’t exist yet.
How to Reduce Risk:
• Ask to speak with corporate-run locations and compare financials to similar industries.
• Research the founder’s business experience. Are they an expert in their field AND have franchising experts on staff?
• Look at how the first 5-10 franchisees are performing (if they exist).
2Systems Are Still Developing
Mature franchises have tested, refined, and proven their operations over years of iteration.
Emerging brands are still figuring things out. That means you might face:
• Gaps in training and support.
• Marketing strategies being built.
• Operational challenges as the brand scales.
How to Reduce Risk:
• Ask for clarity on training, field support, and ongoing development.
• Determine what’s missing and find outside resources to fill the gap.
• Look at the leadership team’s experience. Do they understand franchising, or are they just great at their core business?
3Brand Recognition Is Still Growing
A mature franchise benefits from name recognition. Customers know and trust the brand.
Luke Frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
How to Reduce Risk:
• Ask about the franchisor’s local marketing strategy. They’re not big enough for national marketing yet. Do they have a strong digital presence? A proven advertising plan?
• Understand your role in local marketing. Some brands provide strong marketing support, while others expect franchisees to drive local traffic independently.
• Assess your ability to network. Emerging franchisees benefit from strong local connections.
would i do it again? absolutely, here’s why
Despite the risks, being the first franchisee of a system gave me advantages that later franchisees wouldn’t have.
I had the franchisor’s full attention. The first franchisees receive the most direct support because the system is still small and mutual success is vital.
The key? Understanding the risks, negotiating the right agreements, and ensuring the franchisor has a path for growth. Find a seasoned franchise master to help your assessment.
And, if you’re wondering, ImageFIRSTCincinnati grew to $2.5M annual revenue when I sold it to the franchisor 20 years later.
how this also applies to emerging Franchisors
For franchisors reading this, your early franchisees determine your future success.
• How can you provide validation and support to attract the right early owners?
• Have you built strong systems before expanding?
With an emerging franchise, you carry more of the marketing burden. You’re helping the brand build awareness, which can mean higher local marketing costs and more direct sales efforts. I secured prime territory before others could. In mature brands, the best territories are already gone.
I helped shape the brand’s operations. The best emerging franchisors listen to early owners’ feedback to refine processes.
• Do you have a clear plan for scaling and supporting franchise growth in addition to your core business? Consider the benefits of adding experienced franchise experts to your team on a fractional basis.
Your first 5-10 franchisees set the tone for whether your brand thrives or struggles to scale. Choose wisely.
Eighty percent of franchisors do NOT reach 50 units in 10 years, and quietly fade away. What steps are you taking to be in the successful 20%?
what’s your next Move?
Investing in an emerging franchise is not for everyone, but for the right franchisee, it can be the opportunity of a lifetime.
I help my clients vet franchise opportunities to maximize upside and minimize risk. v
The sTory of Co Co Lov:
How A D IAgno SIS LED to t HE
wor LD ’S H EALt HIES t I CE Cr EA m
This s Tory s Tar T s wi T h a diagnosis.
It was a season full of life and celebrations. Simone Ashman, the founder behind Coco Lov, had just given birth to her first daughter when she got the news: Hashimoto’s Disease, an autoimmune disorder that specifically affects the thyroid, was wreaking havoc on her health.
The diagnosis carried with it a lifelong sentence of medication and heavy side effects. But, rather than let the diagnosis define her life, Simone made a decision to take control. Steering away from the medications that were spurring on new health issues and allergies, she sought an alternative path to health through diet. During her exploration process, Simone discovered the healing power of selenium— a nutrient-packed, essential mineral found in coconuts. This discovery became the basis of her new dietary philosophy and marked the beginning of what would become Coco Lov.
At this point in her story, Simone, who grew up in Germany, had spent nearly three decades traveling the world as a flight attendant and learning about a variety of cultures. Drawing on the knowledge from her travels and through hours of research, Simone shifted her diet to include wild greens, coconuts, and fruits — a diet defined as Raw Vegan. Her energy levels spiked, her symptoms disappeared, and the medication was slowly phased out. After one year of being Raw Vegan, the doctors were baffled, calling Simone’s cured disease “miraculous”.
With her passion ignited and a miraculous healing at her back, Simone began a new journey — a journey that would bring hope to others, spread diet-related awareness, and be a tangible help to those with health
issues. In 2015, Simone began attending a holistic school in Germany, graduating as a Health and Life Coach; she would also receive her certification as a raw food chef during this time.
Simone began to dream of ways to bring a healing, healthful Raw Vegan menu to the masses. And then it hit her: ice cream.
But not just any ice cream — an ice cream made with fresh coconut milk and wild harvested sea moss from Kingston, Jamaica, all sweetened with Medjool dates — an ice cream later deemed as “the healthiest ice cream in the world”.
In 2021, Simone brought her vision to life. Coco Lov, first founded in Tampa, Florida, was launched just after 2020’s pandemic. Although the odds were against many new businesses at that time, Coco Lov’s streamlined model, differentiated offerings, and community-driven vibe made it a success. The community’s response was overwhelmingly positive as it clamoured for a sugar-free, dairy-free ice cream option that was both healthy and delicious.
Every item on Coco Lov’s menu is clean, whole, and unprocessed, building a trusting relationship with consumers of all walks of life and all dietary needs. Not only does Simone share her creamy, sweet, decadent handcrafted ice cream with her patrons, she has created a menu packed
“ With her passion ignited and a miraculous healing at her back, Simone began a new journey — a journey that would bring hope to others, spread diet-related awareness, and be a tangible help to those with health issues.”
full of whole food choices not likely found anywhere else. Customers will find that all ingredients on the Coco Lov menu are all natural, non-GMO, plant-based, glutenfree, dairy-free, refined sugar free, with no additives, artificial flavors, preservatives, or gums. In a world of competition, Coco Lov has found few foes. The concept is completely niche and aligned with today’s cultural understanding that food is more than just our fuel — it’s nutrition.
Coco Lov offers something for everyone; and vegan and sugar-free ice cream is just the beginning. The menu also consists of gluten-free waffle cones, smoothies, Açaí bowls, plant-based ice cream shakes, bliss balls, and raw vegan cakes. Visitors will even find vegan dog treats and ice cream for their furry family members. For perfect hydration, Coco Lov offers coconut water and watermelon juice.
Now, Coco Lov is expanding its impact through a one-of-a-kind franchise opportunity. Unlike anything else on the market, the Coco Lov franchise is built around Simone’s original recipes— meticulously crafted, completely guilt-free,
and designed so that everyone, including those with diabetes or cancer, can indulge without worry. With a menu that is both delicious and nutritious, franchisees can step into a brand that is already a standout in any community it enters.
Another point of attraction for Coco Lov franchisees is the level of support provided. Every Coco Lov franchise includes several resources, including marketing guidance, branded design elements, comprehensive training, and ongoing operational support. Although experience in restaurant management or business is welcomed, the franchise values a passion for serving its premium sweet treats in a positive, friendly environment.
This is more than just a business. Coco Lov is a concept born from a passion for health and wellness that is built to help others find their way back to feeling their best. It’s a new way to think about indulgent treats that is set to transform the very foundation of ice cream and sweet treat shops.
Learn more about Coco Lov by emailing the team at simone.illic@gmail.com or visiting www.cocolov.co.
e mpire bU ilD ing S Tar TS
w iTH S T ore o ne: De S igning
For aspiring entrepreneurs, the allure of franchising is often rooted in the freedom to be your own boss, the power of proven systems, and the ability to build long-term wealth.
But for those with an eye on building not just a business, but a true empire—one that can eventually be sold to private equity for a life-changing exit—the path starts much earlier than most realize.
it starts with your first location.
You can’t wing your way into empirebuilding. You must design for it. From the
moment you commit to a franchise, every decision should be made with scale, team development, systematization, and exit strategy in mind. This is the difference between being a franchisee and becoming a franchisor's most valuable multi-unit operator. This is the mindset of a founder, not just a manager.
1Begin with the end in Mind: Private equity wants systems, not Just hustle
Most first-time franchisees pour themselves into their first location. They become the manager, the marketer, the trainer, and sometimes the cleaner. And while that may
be necessary for a few months, it cannot become your business model.
Private equity firms don’t buy hustle. They buy repeatable results produced by systems and teams, not personalities. From the start, your first location should be viewed as a prototype, not just a job. Your job isn’t to be the business—it’s to build the business.
Start documenting every process. Treat training manuals, marketing systems, and performance metrics like gold. Why? Because eventually you’ll show a buyer your systems and say: “Here’s how we make money—on autopilot.”
If you want a big payday at the end, start by
George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.
www.MyPerfectFranchise.com
building something that runs predictably without you.
2choose the right Franchise Brand: think like a Portfolio Builder
Not all franchises are created equal—and not all of them are suitable for empirebuilding.
If you want to be attractive to private equity, you need to select a scalable, systemized, and high-demand business model from day one. Look for:
• Strong unit economics (high average unit volume and healthy EBITDA margins)
• Robust operational playbooks (so you don’t reinvent the wheel)
• Multi-unit support infrastructure (does the franchisor support empire builders?)
• National account programs or B2B revenue (which helps reduce marketing cost per customer)
• Recession-resistant services or repeatable revenue models (think senior care, home services, pet care, wellness)
This is where working with a seasoned franchise consultant like me and my team can be invaluable. We can help you sort through the noise and find a brand with the bones of a scalable empire.
A single strong franchise unit can provide a living. A well-chosen franchise with scalable infrastructure can help you build generational wealth.
3Build the team Before you need the team
Many entrepreneurs delay hiring key staff until they are “too busy to do it all.” That’s a trap. If you want to scale, hire with scale in mind.
Build an organizational chart for your
future, not just your present. When PE firms evaluate your business, they want to know: “What happens if the founder disappears?” If you’ve built a capable, empowered team, that question becomes your selling point.
4install Financial discipline and transparency From day one
If your goal is to sell, start running your business like it’s being audited—because eventually, it will be.
That means:
• Separating personal and business expenses completely
• Using clean accounting software and a reputable CPA
• Producing timely, accurate P&L statements and balance sheets
PE firms love clean books and predictable cash flow. Even if your business isn’t massive yet, professionalism in your finances signals to a buyer that you’re ready for prime time.
Also, don’t hide profitability. Some franchisees over-invest in “lifestyle” writeoffs to reduce tax bills, but that can kill your valuation. A good exit can be worth much more than a few years of tax savings.
5Build for Multi- unit from day one
Your first location should be a launchpad, not a lid.
Design your operations and infrastructure with the assumption that you’ll soon be opening two, three, ten more. This means:
• Hiring general managers who can run
operations without you
• Using software that scales across locations (HR, scheduling, inventory, CRM)
• Creating SOPs that work in any geography
• Building vendor and supplier relationships that support multiple units
The goal is to make location two easier than location one—and location five easier than location three. If every unit feels like starting over, you’re not building an empire. You’re just duplicating chaos.
6Make yourself replaceable early
If the business can’t run without you, you don’t own a business. You own a job.
From day one, your job is to eliminate yourself from daily operations. Train others. Delegate decisively. Step back as soon as the business can handle it.
A PE firm won’t want to buy a business that disappears if you take a vacation. They’ll want to see that your role is strategic, not operational. They’ll also want to know your departure won’t break anything.
The more replaceable you are, the more valuable your business becomes.
conclusion: Build smart from the start
The dream of building a franchise empire doesn’t begin when you open your fifth location. It begins with your first decision—to approach franchising not as a job, but as an investment-grade business that can scale and sell.
With the right brand, mindset, team, systems, and financial discipline, your first franchise unit can be the cornerstone of a multi-unit empire. One that doesn’t just fund your lifestyle today—but pays you back many times over when it’s time to exit.
So don’t wait until year five to start thinking like an empire builder.
Build it now. From Day One. v
d eL ivering Joy in d iffi C uLT Times: How
Frio S T
U rn S Frozen TreaTS inT o e mo Tional UpliFT
“I just want to be happy and make other people happy.”
It’s the sentence we hear most when people call to ask about franchising with Frios. And we get it. The world feels heavy. The news is rarely uplifting. Stress (emotional, economic, existential) is baked into everyday life. But at Frios Gourmet Pops, we believe happiness isn’t something you stumble into. It’s something you serve on a stick, in tie-dye, with a smile.
This isn’t just frozen dessert. It’s emotional relief. Nostalgia. A reason to pause. Sure, our pops are packed with mouthwatering flavors like Caramel
Cheesecake, Blackberry Ginger Lemonade, and Cold Brew Coffee. But what we really sell is a feeling. That “Oh wow!” moment when a stressed-out adult takes a bite and suddenly remembers being seven years old and barefoot on a summer sidewalk.
At Frios, we don’t just build businesses; we build bright spots in people’s day. Our franchisees aren’t just owners. They’re Happiness Hustlers, delivering joy on demand. And in a world that could use more joy, that mission matters more than ever.
we show up when people need it most.
During school shutdowns, our Sweet Rides rolled through neighborhoods to surprise kids missing their classrooms. When a child finished chemo, we were
there with pops and a party. We’ve pulled up to teacher retirements, testing days, and hurricane cleanups—anywhere a pop might lift a spirit or spark a smile.
These aren’t marketing stunts. They’re the DNA of the Frios brand.
Our CEO, Cliff Kennedy, started as a franchisee himself. One of his first acts?
Donating a freezer full of pops to the children’s hospital in Mobile, Alabama. That freezer has stayed stocked ever since, bringing comfort to thousands of kids who didn’t ask for a hospital bed, but get to feel like kids again, even if just for a few minutes.
This spirit inspired our newest initiative: the Frios Happiness Initiative, a companywide commitment to showing up during tough times.
“
This isn’t just frozen dessert. It’s emotional relief. Nostalgia. A reason to pause.”
The idea was inspired straight from our Frios family, a franchisee named Stephanie Ash. After a hurricane hit Florida, Stephanie loaded up her Sweet Ride and handed out free pops to clean-up crews working long hours in the heat. She didn’t ask for attention. She just saw a need and met it with kindness and cold treats.
Now, thanks to Stephanie’s example, we’ve formalized a system to help all franchisees respond quickly when their communities are hurting. Whether it’s a natural disaster, a local tragedy, or just a hard week at the local high school, the Frios Happiness Initiative gives our franchisees the resources and flexibility to say yes. Yes to helping. Yes to showing up. Yes to delivering joy when it's needed most.
we measure success in goosebumps, not spreadsheets.
Of course, our franchisees care about revenue. But what lights them up are the moments. The hugs. The thank-you notes. The kid who asks if the pop truck can come to their birthday next year. The parent who finally gets a work-life rhythm that feels right.
Many of our franchisees were searching for something different: burned-out teachers, stressed-out execs, parents ready to rewrite the rules. Frios gave them a shot at doing something that feels good and does good.
we’re not just in your neighborhood, we’re part of it.
You’ll spot a Frios truck at Little League games, school fundraisers, block parties, and office parking lots. It’s not just the pops that stand out, but the people behind them. Our franchisees become local legends, known not just as business owners, but as joy-deliverers. People say things like, “Aren’t you the one with the pop truck?”—and always with a grin.
this is more than a franchise.
it’s
a feel-good movement.
In a time when people are craving connection, Frios offers something rare: a simple, joyful experience that feels real. Our Happiness Hustlers don’t rely on massive ad budgets. They rely on being present. Authentic. Kind.
Because that’s what sticks with people: not
just the flavor, but the feeling.
So yeah, the world isn’t always sweet. But Frios is. And in these difficult times, that sweetness matters more than ever. If you’re looking for a business that lets you serve joy, spark connection, and leave the world better than you found it, We’re here. Pops in hand.
Let’s hustle some happiness. v
Jo Hn panTera, Woodhouse s pa & s ola s alons with
How to Maintain Exceptional
Customer Service in MultiUnit Service Franchising with John Pantera, VP of Franchise Development of Woodhouse Spa & Sola Salons
Managing customer service across multiple locations can be challenging. What strategies do you recommend for ensuring consistency in service quality?
The key to maintaining exceptional customer service in a multi-unit franchise is a combination of structured training, a
strong support network, and an unwavering commitment to the customer experience.
At Woodhouse Spa, every detail of the guest journey—from the warm welcome to our reflexology sandals—has been carefully designed to provide a luxury experience that is both consistent and personalized. With more than 88 locations across 22 states, we ensure franchisees have the tools, training, and operational support to deliver the highest level of care.
Sola Salons takes a different approach to customer service because of its unique independent beauty professional model. With more than 20,000 beauty
professionals across 736 locations in the U.S. and Canada, Sola provides a framework of support that allows each stylist, esthetician, and nail technician to create their own exceptional client experience. Through national education events like Sola Sessions, our Faces of Sola ambassador program, and ongoing business development resources, we empower independent professionals to set and maintain high service standards within their private studios.
how do you balance standardized service expectations with the flexibility needed for franchisees to adapt to local markets?
Providing franchisees with a structured yet adaptable business model is critical in service-based franchising.
For Woodhouse Spa, consistency is key. We have a carefully curated menu of luxury treatments that are standardized across all locations to ensure every guest receives the same exceptional experience, no matter which Woodhouse they visit. However, we also recognize that the way service is delivered—whether it’s the approach to guest hospitality or enhancements to the spa experience—can be tailored to reflect the local community while staying true to our brand’s core values.
At Sola Salons, flexibility is built into the model. Beauty professionals operate independently within our salon studios, meaning they have the freedom to customize their offerings to meet their clients’ needs. Our role, as a franchisor, is to ensure they have access to industryleading business resources, high-quality studio spaces, and a community that supports their growth.
Recruiting and retaining top talent is crucial in service-based franchising. What approaches have been successful for Woodhouse spa and sola salons?
Attracting and retaining top talent starts with creating an environment where professionals feel supported, valued, and empowered to succeed.
For Woodhouse Spa, this means fostering
a culture of wellness—not just for guests but for our team members as well. Our franchisees prioritize ongoing training, competitive compensation, and career growth opportunities to retain top-tier service providers in the luxury spa industry.
Sola Salons takes a different but equally effective approach. Our model empowers beauty professionals to take control of their own careers by offering private studio spaces where they can build their business on their own terms. This level of independence, coupled with the support of the Sola community, is why so many hairstylists, estheticians, nail technicians, and more choose to join Sola. It’s also why our model proved to be recessionresilient—especially during the pandemic, when professionals sought more control over their work environment.
Customer expectations in the wellness and beauty industries are evolving. how do you ensure franchisees stay ahead of trends while maintaining exceptional service?
The wellness and beauty industries are constantly evolving, and we believe
that staying ahead requires a proactive approach to education, innovation, and customer feedback.
Woodhouse Spa offers a differentiated approach to wellness, providing its guests with resort-like amenities in a neighborhood setting. Our franchise model is built on more than 20 years of success, offering extensive support, operational guidance, and a well-established brand that is recognized for excellence. Franchisees benefit from a strong business foundation, a luxury spa environment that fosters guest loyalty, and the ability to tap into the rapidly growing self-care market with a concept that is both premium and approachable.
At Sola Salons, we invest in continuous learning through industry events like Sola Sessions, where beauty professionals gain hands-on education in the latest techniques, services, and business strategies. We also foster leadership through our Faces of Sola ambassador program, where experienced professionals mentor others in the community. By providing access to resources and education, we empower both our franchisees and beauty professionals to remain at the forefront of industry trends.
What advice would you give to franchisees looking to elevate their customer service approach?
First and foremost, prioritize people— whether it’s your guests, your service providers, or your independent beauty professionals. Exceptional customer service starts with a strong, engaged team that understands the value of delivering a standout experience.
For franchisees at Woodhouse Spa, this means fostering a culture of hospitality, investing in staff development, and ensuring that every guest leaves feeling better than when they arrived.
For Sola Salons franchisees, it’s about creating a supportive ecosystem where independent professionals can thrive. By providing high-quality studio spaces, business tools, and educational resources, franchisees enable beauty professionals to focus on what they do best—serving their clients.
Lastly, listen to your guests. Whether through direct feedback, online reviews, or industry insights, paying attention to what your guests and professionals value most will help you continually refine and enhance your service approach. v
bU ilD ing Scalable r e STaUranT Training program S TH aT
ac TUally work
As restaurant brands scale, whether that means opening new locations, entering into new markets or supporting multiple concepts under one parent company, training quickly becomes a make-orbreak factor. The challenge? Building systems that grow with you while staying rooted in your brand values and culture.
After more than 15 years in restaurant operations and training, I have seen firsthand how high-performing brands build consistency across locations without becoming robotic and losing the human element. I have also seen how a “copypaste” approach to training can dilute what
makes a brand special. Training is not just about compliance, it is about clarity, confidence and culture.
Whether you are refining your existing program or starting from scratch, here are my tips to help you create scalable training that actually works.
Prioritize Product-First training over Policy-First content
Many training programs lead with policies, but here is the problem: procedures and rules do not inspire behavior change on their own. What truly engages team members, especially front-of-house team members, is a deep understanding of the offerings and how their role is essential in supporting it. When the team grasps why a dish is prepared a certain way or how their interaction improves the guest experience, they become more invested.
Start training by focusing on your product and what makes it unique. Incorporate hands-on demos, culinary storytelling and even tastings into your onboarding process. Let new team members experience the menu, truly understand key ingredients and learn what sets your offerings apart before diving into technical protocols.
utilize repeatable systems, But Personalize the Brand Voice
Scalability does not mean uniformity. Especially if you operate multiple concepts or franchise locations, training should be built on repeatable systems that allow for
brand-specific personalization. A strong framework will help you launch rapidly and consistently, but your content still needs to speak in your brand’s voice.
Develop modular training templates that provide structure such as standardized onboarding timelines, role-based progression and digital checklists while allowing for brand-specific visuals, tone and service nuances. This creates the best of both worlds’ approach: streamlined operations without sacrificing authenticity.
leverage technology to Boost completion and engagement
Technology can make training more accessible, measurable and consistent, but only if it is designed with the end user in mind. If modules are long, dull or difficult to navigate, completion rates can suffer. On the other hand, training that is mobilefriendly, interactive and bite-sized keeps teams engaged and focused.
Invest in a learning management system (LMS) that supports microlearning and gamification such as Opus Training. Break content into short, digestible lessons. Use quizzes, video walkthroughs and scenariobased challenges to reinforce key points. And make sure content can be accessed via smartphone – this is especially important for restaurant team members who are rarely sitting at a desk.
Build training with operators, not Just for them
Some of the most well-intentioned training
Cassie Miller, Craveworthy Brands
“ Start training by focusing on your product and what makes it unique. Incorporate hands-on demos, culinary storytelling and even tastings into your onboarding process.”
programs fall flat because they can be developed from a corporate perspective without real-world input. If materials feel disconnected from the day-to-day realities of the restaurant floor, they will be ignored or worse, resented.
Co-create your training content with operators, general managers and team leads. Ask for their input on pain points, knowledge gaps and what actually works in the field. Pilot programs in a few stores before rolling them out systemwide, and build in feedback loops for continuous improvement. Training should be a living system, not a one-time rollout.
anchor training to culture during new store openings
A strong launch sets the tone for long-term success, but in the rush of opening a new store, training can become checklist-driven and transactional. Instead, use this time to embed your brand’s values, expectations and service standards from day one.
Align every phase of your opening training, onboarding, shadowing and preshift meetings, with cultural touchpoints. Share your brand story. Highlight guest experience standards. Celebrate behaviors that reflect your company’s core values. A
well-trained team might execute tasks well, but a culturally aligned team will take ownership of the guest experience.
Measure what Matters
You cannot improve what you do not measure. Training should be linked to key business outcomes, whether that is average ticket sales, guest satisfaction rates, labor efficiency statics or retention analytics. Tracking this data not only justifies your investment in training but also helps you refine content over time.
Use your LMS or point-of-sale (POS) system to track behavior changes after training interventions. Did upsell rates increase after a menu knowledge module?
Did ticket times improve after expo training? Data will help you tell the narrative of your training’s impact and secure buy-in for future initiatives.
The restaurant industry is evolving quickly, and training needs to evolve with it. The good news? With the right systems, mindset and feedback channels, it is possible to scale your training programs without losing what makes your brand exceptional. The key is not perfection, it is building training that is practical, adaptable and grounded in what happens on the floor every day.
Let training be more than a task list. Let it be your strongest growth tool. v
wHen THe l aUnc H iSn’T SmooTH: wHaT woUlD yoU Do?
Opening a new franchise is a milestone filled with hope, hustle, and high expectations. But what happens when the launch doesn’t go as planned?
Let’s consider one franchisee’s story. Six months in, despite following the brand’s proven playbook and giving it her all, results aren’t where they need to be. She’s achieved just 40% of her Monthly Operating Plan (MOP) - a far cry from the typical performance in her system, where most studios hit 100% of MOP within three months.
At first glance, it may seem like something’s wrong with the business or the
franchise model. But take a closer look, and you’ll find something more complex - and far more familiar to seasoned franchisees.
the neighborhood was Promising - But the timing wasn’t Perfect
This franchisee chose to open in an upand-coming neighborhood. The potential is undeniable: long-term growth, vibrant community development, and a market fit that aligns beautifully with the brand’s identity. But right now? The area is still under construction - physically and metaphorically.
The decision to open early wasn’t reckless; it was visionary. But vision doesn’t always
translate to immediate traction. And when that happens, even the best operators feel the pressure.
Pause for a Moment: what would you do?
Imagine it’s your business. You’ve invested time, capital, and confidence. You followed the franchise’s proven launch strategy - just like others have done successfully. But the results aren’t coming fast enough. Would you:
• Start making drastic changes to the model?
• Look outside the system for answers?
• Push HQ to adapt strategies for your market?
• Or double down on the fundamentals, refining your execution without abandoning the system?
the recommended Path: refine, don’t redesign
Here’s what this franchisee chose to do, and what we recommend others consider:
1Lean Into Local Without Leaving the System
Instead of reinventing the wheel, she collaborated with her franchisor. Together, they retooled her approach - still rooted in brand strategy, but customized for her local context. She hosted private group classes, created referral incentives.
These aren’t system deviations - they’re
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership: The Ultimate Edition and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to The Learning Network. Reach Evan at ehackel@ingage.net, 781-820-7609 or visit www.evanhackel.com.
smart, market-sensitive executions that remain within brand guidelines.
2Seek the Root Cause - Not a Quick Fix
She identified a possible culprit: a lack of local digital visibility. Organic SEO wasn’t driving traffic. Instead of arguing with HQ, she sought a second opinion and brought in outside expertise. A hypothesis became a conversation - not a confrontation. This is a perfect example of how franchisees can advocate for themselves without stepping outside the model.
3Embrace
Ingagement - Not Isolation
One of the most overlooked resources in franchising is mentorship. This franchisee didn’t look to go rogue - she looked for a mentor with multi-market experience to help her make sense of the data and communicate effectively with HQ. She understood that her success is tied not just to local performance, but to her ability to collaborate.
This approach reflects “Ingaged leadership” - a commitment to proactive involvement, open communication, and shared vision.
why it’s crucial to stick with the system
No franchise opens exactly as modeled. Market variables, location specifics, and launch timing all play a role. It’s not uncommon to start slow. But it is dangerous to abandon the model early. Why? Because:
• You’ll lose the support system: Once you drift too far, you’re on your own. That sense of isolation can be discouraging and financially risky.
• You risk damaging the brand: One franchise’s misalignment can erode trust and reputation, affecting neighboring
territories and system-wide growth.
• You send the wrong message: To your team, to your customers, and to the franchisor, early deviation can signal panic rather than purpose.
Sticking with the system doesn’t mean being passive - it means being strategic. It means trusting the brand you bought into, asking smart questions, and innovating within the framework.
the real Problem? lack of strategic clarity
This franchisee didn’t suffer from a lack of effort or passion. What she lacked was strategic clarity: understanding what to ask for, how to measure her gaps, and how to communicate her needs effectively to HQ.
This is where experienced mentorship and open dialogue with the franchisor make a huge difference. Strategic clarity allows franchisees to own their local market while building system-wide trust.
Final thought: Franchise
success takes time - But it also takes
Faith
This isn’t a story of failure. It’s a story of growth in progress. The neighborhood will develop. The brand will root itself. And this franchisee will likely look back and see that early turbulence as a stepping stone, not a setback.
So if you’re a franchisee struggling to hit early benchmarks, ask yourself not what’s wrong with the model - but how you can better execute it. Refine your approach. Stay close to your franchisor. And always remember: the system is your greatest asset - don’t abandon it when things get tough. Your franchise is a partnership, not a solo act. Success comes when everyone’s playing the same song - even if some notes need tuning for the local stage. v
a m o D ern balancing ac T: How T o m anage Family, bUS ine SS, an D comm U niT y
By Darin and Lyndsey Melvin, Multi-Unit
Owners of Chicken Salad Chick in Tallahassee, FL. The husband-wife duo has been working together for 15 years and share their insights on prioritizing business, family, and community.
The traditional family-run business has evolved over the years. Today, it might not mean running a corner shop together. Instead, it can be managing multiple franchise locations across different industries.
Entrepreneurs are able to select several proven business models and join the franchise system where they know they will have support to succeed. There’s flexibility to invest your time in the people. When you’re working with family, it’s easy for things to get complicated if you let it. Throughout the years of franchise experience, there have been many challenges to navigate, but running a successful business with your family means leaning on each other in both the best and in the hardest moments. Your strength could be your partner’s weakness, but that’s why you’re a team. It's that balance that makes you strong. It’s not about competing against each other. It’s about complementing each other and filling in the gaps. This makes you better people and better leaders. When you prioritize growth, both personally and professionally, you have a unique asset that not all companies can say they have. You aren’t just building a business together, but creating a legacy to be proud of.
when Family Becomes Part of the Franchise
Many people prefer to keep their work life separate from their personal life – and for good reason. Being in business with family can be an advantage, but it brings unique challenges when the boundaries aren’t clear. It’s important to find a balance to maintain a healthy life at home, as well as a strong working relationship. Outside of business hours, it is crucial to dedicate time to each other that is not focused on professional ventures. Don’t let the work conversations take over your weekends or vacations. Focus on being fully present and know when it is time to shift gears. The line between family life and entrepreneurship is thin, and crossing it can strain the relationship in both aspects of life.
the Power of keeping it simple
To keep business running smoothly and efficiently, it helps to keep operations simple. Overcomplicating processes can increase stress while decreasing productivity. For first-time franchisees and restaurant owners, having a straightforward menu and minimal complex equipment can make a big difference. There is an advantage to having partners to bounce ideas off. The collaboration can spark creative, innovative solutions, especially when you’re involved in multiple different ventures. Look for places to improve, whether it’s in the speed of service or refining another aspect of the business. Streamlined operations often lead to faster training, fewer mistakes, and a better overall experience for your customers.
Finding strength in community
Giving back to the community that supports you is more than just a nice gesture – it’s a key part of long-term success as small business owners. Partnering with local organizations not only enhances your brand visibility, but it also helps build lasting customer loyalty. Whether you’re supporting a cause you’re passionate about or raising funds for a local school, it demonstrates that you’re invested in the people who make your business
possible. Entrepreneurship is difficult without this support. It’s also an important part of connecting with your customers and sets you apart. Lasting relationships can be fostered through networking and giving back. Working for a company that cares can boost team morale, increasing engagement by prioritizing these initiatives. Building trust goes a long way when it comes to having an impact in the area and creating a reputation that lasts.
strong team, strong Business
As multi-unit owners of franchises in different industries, one consistent is dependent on leading an inspired and motivated team. Recognition and appreciation for the people who keep the business running each day is crucial for them to feel seen, valued, and proud of their work. A supportive, positive workplace culture not only improves employee retention, but it encourages them to make a meaningful contribution when they come to work each day. Investing in your team’s development allows them to learn, advance and thrive. They want to know that they are a part of something bigger. Treat the team like family, because in some cases, they actually are. You want to be in business with the best people by your side. Surround yourself with those who care, contribute, and want to grow with you.
Expert Advice
40 Dwayne Tanner: ready to Buy a Franchise?
46 Roland Ligtenberg: tech: the secret Weapon for home service Franchises
48 Austin Piazza: how data Provides home service Franchises with a competitive Edge
52 Missy Wright: For aspiring Entrepreneurs Franchising Offers streamlined approach
Have Your Say
44 Brooke Janousek: Franchise Marketing, reimagined: the rise of Women in Leadership
50 Puroclean: Leads the charge in home services
56 Jeff Wharton: Mastering Money: the key to thriving in Business
Waterloo Turf: Why the artificial turf Franchise Opportunity is heating Up
i Wanted independence: Fresh coat gave me a Model that Would change
54 R.Scott Sutton: home service Franchising: a new Frontier
60 Hagan Kappler: For aspiring Franchise Owners, smart home technology holds real Promise
MaidPro Franchisees Expand Portfolio, Acquire Territories In New York
s ir Grout Awards Florida Territories To
MaidPro, the nation’s leading home cleaning franchise, has announced the transfer of the Scarsdale and Bronx territories in New York to existing franchisees Rick and Jessica Hardt. This territory acquisition expands the Hardts’ reach and further solidifies MaidPro’s growing presence in the region.
t he hardts are seasoned members of the MaidPro network, owning several locations across the country, including in Louisville, kentucky; c armel, indiana; springfield, Massachusetts; Warner r obins, g eorgia; McMurray, Pennsylvania; and Oak Park, illinois.
“Expanding into s carsdale and the Bronx is a great opportunity to continue building on the success we’ve established with MaidPro,” said r ick. “We’ve seen firsthand the impact of delivering topquality service, and my wife and i are eager to bring that same level of excellence to these new communities.”
For over 30 years, MaidPro has been the leading professional residential cleaning brand. t he company prides itself on offering franchise owners comprehensive training and continuous support, ensuring the success of their business.
“Building on the strong foundation we’ve already established in other communities, we’re eager to bring the same level of excellence and customer care to s carsdale and the Bronx,” said j essica. “ r ick and i want every customer to think of MaidPro as a service they can count on for a positive experience and top-notch cleaning every time.”
“We’re thrilled to support our outstanding franchisees in growing their portfolios and raising the bar for the top-tier cleaning services MaidPro is known for,” said Emily Estes, MaidPro Brand Leader. “ t he hardt family’s expertise and commitment are essential to our mission of providing outstanding service, fostering a strong family of franchisees and expanding our national presence.”
MaidProFranchise.com
New Franchise Owner
Sir Grout, a leading name in hard surface restoration, is expanding its footprint in Southeast Florida, awarding new franchise territories in West Palm Beach, Boca Raton, Pompano Beach and Boynton Beach to new franchise owner Nathan Lippert.
Before launching his sir g rout business, Lippert was the first sales hire at startup nile, where he built the company’s enterprise business from the ground up. h e also held key roles at d ell, gaining experience across complex software and services solutions. n ow, as an entrepreneur, Lippert is channeling that expertise into building a high-touch, locally driven business with sir g rout.
“ transitioning from network security and technology sales, i ’m excited to take on a more hands-on role in a business with unlimited growth potential,” said Lippert. “ i ’m looking forward to engaging in every part of the operation, from providing estimates to working closely with the tech team, to ensure exceptional service and contribute to establishing a strong sir g rout presence in s outheast Florida.”
sir g rout specializes in restoring and maintaining tile, grout, stone and other hard surfaces, offering homeowners high-quality, affordable solutions for everything from grout cleaning and sealing to complete surface restoration.
“ nathan’s bright spirit, drive and business acumen make him an excellent fit for sir g rout,” said Philip gill, Brand Leader of sir g rout.
“We’re thrilled to have him join our team and are eager to support his growth as he expands our high-quality, effective hard surface restoration services in Florida.”
To join the nation’s premier hard surface restoration company as a franchise owner, visit SirGroutFranchise.com.
G + air Para M edics Fires Up Expansion by Entering Texas and Georgia
Heating + Air Paramedics, a comprehensive heating and air service franchise, is expanding its footprint by awarding territories in Waco and Georgetown, Texas, and Marietta and Powder Springs, Georgia, to new owners.
t he business enters texas with a multi-unit agreement led by new franchisees clint and Laura smith, who will open locations in Waco and g eorgetown. t heir first location is expected to open in july 2025.
“With our background in the high-end flooring industry, we’ve always been passionate about helping people love where they live,” said clint. “ n ow, we get to take that a step further, making homes in Waco and g eorgetown not just beautiful, but truly comfortable. We’re ready to hit the ground running as a team and make a difference one home at a time in the Lone star state.”
h eating + air Paramedics began franchising in 2021 and is growing to
become the leading provider of heating, ventilation and air conditioning services nationwide.
“ starting this new chapter with clint and bringing h eating + air Paramedics to our community is incredibly meaningful,” said Laura. “We’ve always worked side by side, and this opportunity lets us combine our experience and passion for helping people in a whole new way. We’re excited to deliver reliable, high-quality service that makes a real impact in the lives of our neighbors.”
“ it’s an exciting moment of growth for h eating + air Paramedics as we expand into g eorgia and texas and welcome passionate new franchise owners into the fold,” said court aiken, Brand Leader of h eating + air Paramedics.
HeatingAirParamedicsFranchise.com.
PestM aster Welcomes New Franchise Owner While Expanding Footprint in Georgia
nation’s Leading Pest Control Franchise Awards new Territories to Seasoned Entrepreneur
Pestmaster, the nation’s leading franchise in pest control services, has awarded five territories to new franchise owner Abhi Edupuganti in Cumming, Georgia.
Edupuganti, alongside his business partners, brings a strong background in restaurant operations to their new venture. With a combination of industry experience, strategic business insight and a wellestablished local network, Edupuganti is eager to build a successful Pestmaster franchise and make a meaningful impact in his community, leveraging the brand’s proven and recession-resistant model.
“Pestmaster presents an incredible opportunity to deliver outstanding pest control services, and we’re eager to bring that proven approach to our community,” said Edupuganti. “ t he brand’s proprietary protocols and commitment to exceptional customer service set us up for success, and with the strong support from their team, we’re ready to build something great.”
For more than 40 years, Pestmaster has grown to become one of the leading providers in the pest control industry,
specializing in insect, rodent, bird and wildlife control, as well as vegetation management and health-related vector control. What started as a small-town operation in c alifornia has grown to more than 60 units nationwide that serve a healthy balance of residential, commercial, local, state and federal contracts.
“abhi’s entrepreneurial spirit and strong business insight make him a perfect fit for the Pestmaster network,” said Brett shraiar, Brand Leader at Pestmaster. “a s our brand grows, we’re excited to support abhi as he helps drive our expansion and delivers the high-quality pest control solutions that our customers have come to recognize and trust.”
For more information about franchising with Pestmaster, visit PestmasterFranchise.com
riSing S Tar aD ina aUreliana:
A V ISIO n ARY En TREPREn Eu R Sh API n G T h E Fu T u RE
My name is Adina Aureliana and I am 33-years-old. Although I am not married, I have always focused on building my professional career. I am a hardworking, ambitious woman with a clear vision of my goals. I did not speak any English when I moved from Europe to the United States when I was 14. Within a year, I learned English and Spanish, becoming fluent in both languages.
Growing up in Europe, my grandparents raised me and instilled strong values of integrity, focus and perseverance. They taught me to maintain a clear vision, respect others and work hard to achieve my goals. Most importantly, they raised me with a deep understanding of God and His guidance in our lives. My childhood was beautiful and full of fond memories, eating healthy homemade meals, learning to cook, clean, live independently and share with others. Education was always a priority, encouraged by my grandmother, who managed a post office division in the entire city. My grandfather was a general contractor who built whole cities, bought and sold cars and raised animals on a very large farm.
My grandparents have always worked in the garden, growing everything organically and my grandmother is still doing it at the age of 76. My grandfather had a deep love for horses and I was always around them growing up. I can honestly say that horses bring me a sense of peace and one day, I hope to own several on my own farm here in the U.S. I would love to be able to help those in need, just as my grandparents taught me and serve as an example to my community just like them.
a
new life in the u. s.
Though my childhood was filled with love and laughter, especially with my 12 cousins around me, moving to the U.S. was challenging. I had to adapt to a new culture with only my immediate family and two brothers by my side. My parents were strong role models for me, although we didn’t have much time together. My father is a general contractor who plays the violin professionally and serves God. My mom, a true hero, and my dad worked tirelessly to provide a better life for my brothers and me. Both of my parents are very young, especially my mom and we’re often mistaken for sisters.
For the first several years, we lived in California, but after discovering my career path, I moved to Washington. I prefer Washington because it has a lot of greenery, experiences all four seasons and has a landscape that reminds me more of Europe despite the heavy rainfall. My entire family moved here after a couple of years, except for my brother, Ady.
I pursued a degree in higher education to become a nurse and worked in healthcare for several years. After that, I opened an adult family home specializing in Alzheimer’s and dementia care. During this journey, I discovered my entrepreneurial spirit and also took a second job as an apartment manager.
I quickly discovered my passion for business and decided to explore the construction industry. After realizing how challenging it was to find reliable service providers, I closed my home care business and started my own construction company. I concentrated on providing thorough services to prepare apartments for new tenants, handling everything from movingout to ensuring the space is move-in ready. My business thrived, enabling me to purchase a home and save enough money to become a franchise owner of ServiceMaster Restore. I found great satisfaction in helping people restore their homes after damage from water, fire and mold. Recognizing the growing need for general contractors in this field, I earned my contractor’s license and expanded my services to full-scale restoration. The sense of fulfillment I experience from helping my
clients is indescribable and I can’t imagine doing anything else.
I love spending time in nature relaxing. Whether it’s hiking in the mountains, enjoying the snow or soaking up the sun at the beach in the summer, I find great joy in these activities. I have traveled extensively across the U.S., Mexico and Europe, visiting many different countries. However, my favorite place is Laguna Beach, California and I hope to purchase a vacation home there one day. Fashion is a huge passion of mine and I’m skilled at crafting and doing DIY projects. I also have a strong love for home design, which I approach with a lot of care and creativity. My clients often say I’m almost too good to be true!
I’m someone who can be one of two ways: either I’m at my worst, doing nothing or I’m all dressed up and feeling like a million bucks. I value quality over quantity and am very conscious of my finances. I enjoy sharing with those in need, but my family is always my top priority, right after God. In Europe, we have a strong understanding of our culture and I take my responsibilities toward my family very seriously. This commitment comes not from obligation but from deep love.
I love flowers and make it a point to buy fresh ones every few days. I’m also very mindful of my health and make an effort to eat nutritious foods while paying attention to my weight and overall well-being. I respect all individuals, regardless of their race, color, or size and I believe it is wrong to judge others. I live by the saying; Only God can judge.
all about family
My two brothers are very different from each other. My oldest brother, Ady, is married to his beautiful wife, Lola, and they have three wonderful boys that I adore. I consider Lola a sister since I never had one. My brother James is passionate about going to the gym, traveling, fashion and seeking new experiences. He often assists me with my business and frequently expresses his desire to be like me when he grows up, even though there is an 11-year age difference between us. Ady and I are only a year apart.
I’m a very happy person who enjoys
meeting new people and striking up conversations with anyone I cross paths with. I’m open, honest and sometimes quick to get frustrated, but I also let things go just as easily. My favorite food is cabbage rolls made by my mom (no one cooks better than her!) or my grandmother, who I affectionately call “Buni.”
Unfortunately, my grandfather passed away about 10 years ago, but he has lived on in my heart ever since. Everything I do reminds me of the example he set for me growing up—not through words, but through his actions. My grandmother still lives in Europe with my Uncle Gheorghe on the farm my grandfather cultivated with his own hands. I try to visit them every few years, though my busy life makes it hard. I miss them every day and wish we were closer so I could visit more often and relive the old memories.
I’ve been dating a wonderful person, Cornelius, for the past two years. He’s kind, loving and incredibly respectful. We’re very much alike—both hardworking, devoted to God and committed to our families. Though we live in different states, we have a healthy and fulfilling relationship and I’m truly happy about it. He supports me in everything I do and offers advice when he feels I should make a different decision to avoid disappointment. He’s the person I can lean on, cry on his shoulder if I need to and he never judges me.
I am committed to pursuing my passions and hope to marry in the future. I want to help as many families as possible in Bonney Lake and the surrounding areas restore their homes. I am also looking forward to visiting Europe soon because I miss my Buni and I’m excited to see what God has in store for me next.
A decade into owning my franchise, I’ve scaled it into a multi-million-dollar business while supporting both my community and the national community of Fresh Coat franchisees.
When I started my Fresh Coat Painters franchise a decade ago, I was interested in breaking free from the traditional nine-to-five, but I realized that business ownership also offered something deeper. I wanted independence. Having witnessed my grandmothers’ dependence on the men in their lives and having watched my mother begin to break this pattern for me, I wanted to carry that on.
My mother wasn’t an entrepreneur, but I saw the effort she put forth to earn what she did without a formal education. She worked very hard to be able to help me go to school, and I wanted to make something out of that. As a woman, I didn’t want to be dependent on anyone else to provide my way of life, and that went so far as not wanting to work for another person or company as a way to provide for myself.
So, when I began to feel burnt out after 11 years in accounting, sitting behind a desk and crunching numbers with minimal human interaction, the franchise model appealed to me. It was an opportunity to pursue that independence, but it also appealed to my risk-averse nature. I’m a numbers person, so I loved the idea of having a structured system to follow.
Entering the male-dominated painting industry as a woman entrepreneur had its challenges, but I also came to realize that it came with unique advantages, too. One of the greatest strengths I continue to leverage in my business is my attention to detail, and I’ve learned that bringing more women onto the team has further strengthened our attention to detail and ability to serve our clients. As I’ve grown, I’ve learned that many people will actually call us because they see me as the face of the business.
Inspired their wheelchair,
Inspired by their experience caring for their 11-year-old daughter who uses a wheelchair, the Rizks aim to make aging
They’re excited to work with a womanowned local business.
Navigating these dynamics while growing the business has been an interesting journey. We follow the rule of threes to understand when and how to grow: we should be able to answer calls within three rings, provide quotes within three days and start projects within three weeks. If we don’t have the capacity to do this, it’s time to bring on more team members. This framework has guided our scaling decisions and supported my growth to where I am today with three estimators and multiple crews to maintain the highest quality standards.
When we take the step to hire an estimator, I focus intently on training them on our culture and making sure they’re a great fit. When people call me for an estimate, then hear that I’m sending out a male estimator when they see us as a womanowned business, I often have to reach out and manage expectations, communicating, “This estimator has been with me for three years. I know who I’m sending, and you can completely trust them to represent us and be safe in your home.”
Through intentional growth, I’ve been able to scale the business from $300,000 to $2.8 million, and I hope to hit $3 million this year. In addition to the fulfillment and pride I feel regarding building this
business for myself, Fresh Coat has also allowed me to have an even bigger impact than I initially expected. One especially rewarding aspect of the business is the way that I’ve been able to provide stable employment for painters who previously struggled with job security. Many lived paycheck to paycheck, constantly searching for their next project. Now, they can focus on their craft while we handle the business side; it benefits everyone. Seeing their appreciation for the respect we show them and the stability Fresh Coat offers has been very fulfilling.
I’ve also been able to widen my reach, impacting others throughout my local community and the Fresh Coat franchise system. Our Fresh Coat Cares projects have become some of the most meaningful aspects of my entrepreneurial journey, allowing me to partner with local organizations that support families in need.
One of our most impactful partnerships has been with CC4C, an organization that supports families navigating the challenges of rare and undiagnosed diseases in children. Working with these families through Fresh Coat Cares has shown me just how meaningful a seemingly simple change in environment can be. During difficult times, transforming a child’s bedroom with fresh paint can bring some much-needed joy. We’ve also focused on painting rooms for siblings of these
children with serious medical conditions, who often feel overlooked as the family focuses on supporting the ill child through treatment.
Beyond my own community, I’ve been able to have an impact on franchise owners across the country through my involvement with Fresh Coat’s Franchise Advisory Council. As a part of the FAC, I help represent fellow franchise owners’ perspectives and concerns, working in conjunction with the franchisor to support the continued growth of the system in a way that benefits everyone. It’s a two-way communication street; we provide feedback on potential roadblocks or challenges while gaining insight into the franchisor’s strategic direction. Representing my fellow owners in this environment ensures we all have a seat at the table during these conversations.
My journey with Fresh Coat has shown me just how powerful the franchise model can be. It’s not just about financial growth — though we’ve certainly seen that — but about the impact we’ve made along the way. From supporting families to giving back to our community, I’ve seen firsthand how a thriving business can uplift others. And as a woman in business, I’m proud of what we’ve achieved by staying focused, working hard and believing in what’s possible.
reaDy To bU y a FrancHiSe?
conS iD er a Service bUS ine SS
For aspiring entrepreneurs, franchising offers an exciting gateway to business ownership—with options ranging from fast food to fitness to home services.
With such a wide variety of industries under the franchising umbrella, choosing the right fit means aligning your investment with both your interests and long-term goals.
While each franchising vertical has unique benefits, service-oriented businesses can be especially advantageous—providing new business owners with lower cost of entry, greater opportunities for scalable growth and more.
service businesses offer lower startup costs
For starters, consider the financial requirements for buying a service business. Launching any new business requires an initial investment, but for service
companies, the upfront cost tends to be more modest—especially when compared with retail.
There are a number of reasons for this. First and foremost is the lack of physical inventory. Unlike retail stores, serviceoriented franchises don’t have to stock up on a large amount of supplies. As such, there are limited initial costs related to inventory storage and management.
In some cases, service franchises can dispense with the cost of owning a brickand-mortar location altogether. While a
restaurant or convenience store requires plenty of physical space, something like a drain cleaning service, carpet cleaning business or pet control company can often dispatch calls from a very modest front office, or even a home.
These are just a few of the ways in which buying a service-oriented business can reduce the upfront costs associated with franchising, providing an appealing point of entry for aspiring entrepreneurs seeking affordable startup opportunities.
service businesses offer recurring revenue streams— and can be recessionresistant
Another advantage of service-based franchises is their built-in potential for recurring revenue, even amidst seasons of economic uncertainty.
Simply put, offering essential or highlyvalued services is a great way to meet ongoing consumer needs—needs that don’t necessarily dissipate during market downturns.
Plumbing services are often needed when drains become clogged or pipes leak, and after natural disasters, many property owners seek property or contents restoration services to help recover and rebuild, regardless of economic conditions.
Service franchises also thrive on wordof-mouth referrals. In a world where reliable, affordable service can be hard to find, satisfied customers often become loyal advocates. In a world where finding honest, affordable service professionals can be challenging, consumers tend to be all too happy to pass along referrals to their friends and neighbors—meaning there is considerable upside for franchises that cultivate high levels of customer satisfaction.
Satisfied customers can become brand advocates, but they can also become repeat buyers—especially when service businesses offer subscription or maintenance options. Whether it’s monthly pest control or routine plumbing inspections, there are plenty of ways for service providers to turn one-time customers into regulars.
“ Whether it’s monthly pest control or routine plumbing inspections, there are plenty of ways for service providers to turn one-time customers into regulars.”
scaling the business with complementary franchises
Many entrepreneurs dream not just of owning a single business, but of expanding into multi-unit ownership. Here again, service verticals offer some unique advantages. Not only does franchising provide an on-ramp to multi-unit ownership or regional expansion, but the service industry in particular offers opportunities to own complementary services.
Consider this example: water damage from a leaky pipe can compromise the infrastructure of a home, and if left unaddressed can have ruinous effects. A plumbing franchise may be able to help identify the leak, replace the piping and ensure the household plumbing system is sound. If the franchise owner also operates a restoration business, they can
seamlessly offer that next step—building trust, streamlining service, and increasing revenue. This is just one example among many of how services can overlap and intersect, making it possible for franchise owners to cross-sell and cross-promote similar service offerings.
e xplore the advantages of service-based franchises
Franchising offers many incentives to aspiring business owners, including strong systems, systemwide resources and support and built-in name recognition.
These perks could be present within any large franchise ecosystem—but service businesses tend to offer more advantages, making them a natural fit for first-time entrepreneurs as well as seasoned owners looking to expand. v
Dwayne Tanner is vice president of franchise development for BELFOR Franchise Group, where he works alongside franchisees throughout the home service space. Prior to joining BELFOR, Tanner enjoyed successful stints at major brands like Taco Bell, Wendy’s and Ruby Tuesday.
a Fre SH S Tar T For Floor S anD
e nTrepreneU r S: r ecoaT r evolUTion
Franc Hi S e g ain S Trac Tion
ReCoat Revolution, the industry leader in fast and mess-free floor refinishing, is celebrating an incredible start to their franchising journey with seven franchisees awarded 21 territories in the four months since launching.
With its innovative “Clean” approach to floor restoration, ReCoat Revolution provides homeowners and businesses with a seamless solution to revive their floors without the hassle, dust, or downtime associated with traditional refinishing methods.
“After years of wear and tear from raising our four children and two big dogs, I was embarrassed for guests to come over one
night for a big dinner party. To solve the problem, my husband promised to have the floors refinished by lunchtime! After seeing the power of what is now known as the Clean ReCoat Process, I founded ReCoat Revolution to provide this revolutionary service to help other families bring their well-loved floors back to life without interruption and at a fraction of the cost of what traditional wood floor refinishing
Enjoying some family time: from left to right, Angie Lauer, nick Lauer, and Steve Lauer.
costs today,” said founder and CEO, Angie Lauer.
“Our goal is simple: to treat our customers’ homes and businesses as if they were our own. That means we’re looking for franchisees who understand our customer service perspective and purpose. Together, we’re building a company that strengthens and betters ourselves and everyone we encounter along the way. In doing so, we promote a positive, impactful influence on the world - one home at a time.”
ReCoat Revolution’s unique refinishing process allows floors to be restored in a fraction of the time it takes traditional methods, using advanced coatings that provide long-lasting durability. The eco-
friendly process eliminates the need for harsh chemicals and sanding, making it a safer and more sustainable option for property owners.
The franchise HQ and corporate location in St. Louis, MO, is a true family business as Angie is joined by her husband Steve and son Nick to support the rapidly growing network of franchisees, currently launched across Texas, the Carolinas, and Georgia. Eager to give their emerging franchise the best start possible, the team partnered with franchise development consultancy, BrandONE.
“Using the expertise of the BrandONE team has been, without a doubt, the best decision we made in our franchising
aBout r ecoat r e Volution:
ReCoat Revolution provides customers with exceptionally quick, professional cleaning and refinishing for their floors. We choose to serve others as we would want to be served, pursuing every opportunity for individual and collective growth, developing our God-given talents and strengths.
At ReCoat Revolution, we aim to set a new standard for customer service in the home service industry through our groundbreaking refinishing services. We aim to transform our customers’ expectations for their floor cleaning and refinishing - one floor at a time.
journey so far. They’re so much more than just franchise sales and candidate recruiters, we’re developing infrastructure for sustainable growth and I really feel they’re invested in our brand,” added Angie.
Launching their ReCoat Revolution franchise in the North DFW Metroplex, TX, this week are Joe and Jennifer Worrel. The business launch is a special milestone for veteran Joe, who took a career break to support a busy family whilst Jennifer continued an impressive journey through corporate life in the downstream gas and oil industry. “We’ve relocated five times for Jennifer’s employment before settling in Southlake, taking on plenty of home renovations and upgrades as a part of those moves. We feel like we know the pressures sellers experience when wanting their home to show well, but we also know that most buyers prefer move-in ready properties or convenient upgrades for after they close. It was important that any business we invested in be something that solved real problems for people in our community. We looked for something innovative and ReCoat Revolution certainly fits the bill. The future of our family now includes caring for the floors of other families in our community,” said Joe. With the transformative magic of the Clean ReCoat Process, our franchisees and their teams revitalize a property’s allure, bolster its resilience, and amplify its overall value. ReCoat Revolution is now holding discovery days for the right applicants to find out more, call (980) 231-1964 or visit recoatrevolution@brandonefd.com
north Atlanta launch: from left to right, nick Lauer, north Atlanta franchisee Will Walton, and Steve Lauer.
Fr AnCHISE mArk E tIng, rEIm Ag InED: tHE rISE o F
womE n In LEADEr SHIp
The franchise industry is experiencing a dynamic transformation, and women are at the forefront of that evolution. As owners, leaders, and marketers, women are redefining what success looks like in franchising.
With over two decades of experience in franchise marketing and now serving as Chief Marketing Officer at GarageExperts, I’ve witnessed firsthand the remarkable impact women are making across the industry. Today, more than ever, women in franchise marketing are not just participating-they are leading, innovating, and inspiring the next generation of entrepreneurs.
the rise of women in Franchising
Over the past decade, the number of women entering the franchise industry has surged, with women now owning or co-owning approximately 31% of all franchises in the United States. This growth is not just a statistic; it signals a fundamental shift in the industry’s culture and values. Franchising’s structured yet flexible model, built-in support networks, and potential for both financial independence and work-life balance make it particularly appealing. In fact, 88% of female franchise owners enjoy running their businesses, and 87% value being part of their franchise organization. These high satisfaction rates underscore how well franchising aligns with the goals and values of many women entrepreneurs.
why women e xcel in Franchise Marketing
Women bring unique strengths to franchise marketing, most notably collaboration, empathy, and a customer-centric mindset. These qualities are essential in today’s competitive landscape, where authentic brand storytelling and community engagement are more important than ever. Women leaders are increasingly steering brand strategy, influencing company policies, and improving operational efficiencies.
Brands are taking notice, actively seeking more women in leadership and ownership roles. It’s not just about representation, it’s about results. Women are elevating performance and reshaping company cultures to be more inclusive and dynamic.
the Power of community and support
One of franchising’s greatest assets is its emphasis on community. For women, this supportive environment is both a launching pad and a safety net. According to recent data, 82% of female franchisees find
valuable support from fellow franchisees, and 83% express strong respect for their franchisor’s leadership. These connections are invaluable, offering mentorship, shared experiences, and practical advice that help women navigate challenges and seize opportunities.
Organizations like the International Franchise Association (IFA) and dedicated Women’s Franchise Committees offer resources, conferences, and mentorship programs tailored to women in franchising. These initiatives are not only fostering professional growth but also creating a culture where women lift each other up, share knowledge, and celebrate each other’s successes.
diversity and innovation: a competitive advantage
The rise of women in franchising is also driving greater diversity in ownership and leadership. Women of color now account for 50% of all women-owned businesses in the U.S., bringing fresh thinking and creative solutions that are moving the industry forward. This diversity is not just a moral imperative, it is a business advantage. Diverse teams are more innovative, resilient, and effective problemsolvers, which directly impacts bottom-line success.
At GarageExperts, we see this every day. Our diverse leadership team, in collaboration with our franchise network, are constantly experimenting with new strategies, testing bold ideas, and finding creative ways to connect with customers. This culture of innovation is fueled by the range of the varied experiences and viewpoints that women bring to the table.
Marketing strategies for the next Generation
As women continue to shape the future of franchise marketing, these are the strategies being implemented that are proving especially effective:
• Authentic Storytelling: Women excel at building genuine connections with customers. Sharing real stories-of franchisees, employees, and customerscreates trust and loyalty.
• Data-Driven Decisions: Today’s marketing leaders leverage analytics to understand customer behavior and optimize campaigns. It’s imperative to embrace technology and data to drive smarter, more effective strategies.
• Community Engagement: Successful franchises are deeply rooted in their local communities. Women often lead the way in forging partnerships, supporting local causes, and using their businesses as platforms for social change.
• Mentorship and Education: Investing in the next generation is essential. Women leaders are mentoring aspiring franchisees and marketers, ensuring that the pipeline of talent remains strong and diverse.
Breaking Barriers, Building legacies
While progress is real, challenges remain. Gender parity has yet to be achieved. Many women in franchising still face hurdles in accessing capital, breaking into maledominated industries, or balancing family with growing a business. However, the resilience and determination of women in this field are undeniable.
The data is encouraging: female franchise
ownership grew by 83% between 2011 and 2017, far outpacing the 13% increase in male ownership over the same period. Women-owned businesses now account for 39.1% of all U.S. businesses, employing 12.2 million workers and generating $2.7 trillion in revenue. These numbers are not just milestones, they are a testament to the power of women’s leadership in franchising.
looking ahead: a More inclusive, Prosperous industry
The future of franchising is inclusive, innovative, and female-led. As more women rise into leadership, take ownership, and drive marketing innovation, the industry becomes stronger and more dynamic. At GarageExperts, we are proud to champion a culture where every voice is heard and every leader, regardless of gender, has the opportunity to thrive.
To women considering a career in franchising, now is the time. The industry offers unparalleled opportunities for growth, fulfillment, and impact. By continuing to support each other, embrace innovation, and own our unique strengths, women will keep driving the future of franchising forward.
Tec H: THe Secre T weapon For Home Service Franc Hi S e S
is a co-founder of Housecall Pro, the best field service management platform serving over 50,000 home service companies. Housecall Pro’s comprehensive suite of features, solutions, reports and AI team members empower home service professionals to save time, sell bigger jobs and provide best-in-class service so they can discover new opportunities to grow and effectively outpace the competition.
The home service field stands strong even when the economy doesn’t. There’s always growth potential because homeowners constantly need skilled plumbers, electricians, and HVAC professionals to keep their homes running smoothly. These pros provide muchneeded services and deliver exceptional value to customers.
While the home service sector offers great opportunities for franchise owners,
you still need to maximize efficiency and streamline daily operations to beat your competition. One of the best ways to gain this advantage is by investing in cuttingedge technology, particularly field service management (FSM) solutions with AI team members.
solving the efficiency Problem
Having the right technology is crucial for tackling common challenges, especially the ongoing staffing shortages in home services. For franchise owners working with fewer technicians or tight budgets that
limit hiring, good technology becomes essential. It helps your existing team work smarter and accomplish more with less.
This is particularly true with FSM solutions backed by AI technology. These systems help home service franchises automate routine tasks, freeing up your team from paperwork and giving them back valuable time.
FSM tech handles billing automatically, creating invoices instantly and sending follow-ups without your office staff lifting
a finger, getting you paid faster with less effort.
These solutions don’t just build quotes and estimates quickly. They present options in a friendly, understandable way so customers know exactly what they’re choosing from, something I might easily forget during a busy day, but AI handles perfectly.
CSR AI, like the AI agent or AI team member inside Housecall Pro, enables home service companies to answer phones both during busy seasons when you have too much demand for staff to handle, and after hours when everyone’s gone home. It works 24/7, even when someone calls in sick, capturing leads and helping customers around the clock.
creating smooth customer e xperiences
Staffing challenges aren’t the only hurdle for franchise owners. Managing customer
relationships takes serious time and effort. Here again, advanced FSM technology proves invaluable for keeping customers happy while keeping your sales pipeline full.
It’s not about chatbots; it’s about CSR AI being able to handle both voice and text inquiries based on all the data it knows about your company. This technology provides real-time updates about technicians headed to jobs, keeping customers informed and delivering a smooth experience from start to finish.
Today’s FSM solutions like Housecall Pro also make it easier for customers to book appointments online just like other services they’re used to: haircuts, restaurants, you name it. There’s no reason why you can’t book a plumber online. Online booking also works when people are looking for help after hours, bringing in business even when your office is closed.
Making scheduling and dispatch simple
Advanced FSM technology is a gamechanger for scheduling and dispatching. These functions are critical for running efficiently and completing projects on time. The right technology gives your office staff the power to set up one-time or recurring jobs in seconds, make quick adjustments, and ensure the right teams get sent to each job.
These tools help maintain a full calendar without overworking your technicians. They also match qualified techs to each task, ensuring customers get help from experts who can fix the problem the first time. Getting that first-time fix is crucial for customer satisfaction and using your resources effectively.
Plus, solid FSM platforms give technicians complete information about every client and project, so they arrive ready to work without scrambling for essential details.
why this Matters for Franchises
Home service franchises provide essential services that work in any economy, but you still need every advantage you can get in a competitive market.
The reason franchises work is because they offer proven models, systems, clear SOPs, and checklists that work. People buy into franchises because the system has been proven successful before them, and they don’t want to figure everything out themselves.
With FSMs like Housecall Pro, a franchisor can set a golden template and apply it to all franchisees automatically, ensuring consistency and excellence across the entire operation.
For franchisors, investing in these technologies system-wide is essential, making sure all franchisees have the resources and support needed to thrive and maintain an edge over competitors. v
How DaTa proviD e S
H ome Service Franc HiSe S wiTH a compe TiTive e D ge
Home service companies are constantly generating data—in fact, they create new information with every phone call they receive, every technician they dispatch and every job they complete.
Each of these interactions provides meaningful intelligence about technician performance, customer trends and overall operational efficiency—and when this data is carefully analyzed, it provides meaningful clues as to how home service companies can work more productively.
Data can be collected at a local level, but for home service franchises, it can also be captured systemwide—providing an even
greater volume of intelligence on which meaningful decisions can be based.
When data is collected by the franchisor but then shared across local branches, it equips each franchise owner with greater insight and understanding—not only bolstering market advantage, but ensuring consistency throughout the franchise ecosystem.
understanding customers
Much of the data that’s aggregated by home service companies involves customer trends—and while individual locations can certainly capture their own customer data, looking at the big picture can be instructive, giving local owners a clearer sense of regional or national trends in consumer decision-making.
Consider a plumbing company which sees an uptick in repair calls for a particular brand of water heater. What might at first seem like an odd coincidence may actually be evidence of a defective product line—and being able to compare similar service calls across different branches and localities can confirm this, helping local owners to better prepare their technicians and advise their customers.
More generally, systemwide data about popular service lines or favored timeslots can be an asset to local owners looking to optimize their technician schedule, ensuring they are fully prepared to accommodate customer preferences.
Don’t forget about marketing data—when the national brand collects data about customers who need equipment repair or
replacement, it can guide local owners in their upsell strategies. Such data can be valuable for franchises looking to optimize limited marketing budgets.
understanding franchisees
If having access to the right data facilitates a deeper understanding of the end customer, it can also illuminate business operations, providing opportunities to streamline and optimize—nationally as well as locally.
Every local branch should be taking stock of their own internal performance data— including factors such as job completion times and first-time fix rates. Knowing how individual technicians perform is important for identifying bottlenecks and areas for performance improvement. If individual technician metrics can be meaningful, so can performance metrics for entire branches, indicating whether there are particular franchise owners who are either excelling or falling short of systemwide benchmarks.
Such insights can be useful for determining which franchise owners require tailored support or more intensive training. And, individual franchisee data may also be useful for assessing regions where another location might flourish—or regions where the home service market already feels saturated.
In short, reviewing performance metrics is a crucial way to facilitate data-driven decision-making, both for franchisors and for local owners.
understanding the market
Access to robust data and analytics can ensure deeper understanding of customers and business operations—but more than that, it can provide clarity about the state of the market overall.
Consider the role of predictive analytics. Historical data can be invaluable for determining peak or shoulder seasons, whether for certain services or for home service businesses overall. This data provides an informed way for franchises to forecast seasonal needs, allocating
is passionate about helping skilled trade enterprises serve their clients more effectively through robust data solutions. Additional information is available at www.xoi.io.
technicians and resources judiciously. And while local franchises may have imperfect or limited data, franchise-wide numbers can reveal a much more holistic picture.
Meanwhile, panning out for a more national assessment can inform competitive pricing strategies or highlight different ways to bundle and promote specific services—potentially resulting in a major revenue boost for specific branches.
The bottom line: the more home service franchises understand broader market conditions, the more they can fine-tune their strategy and enhance their bottom line. It all starts with collecting and evaluating meaningful data from across a franchise platform.
leveraging data for franchise success
Home service franchises generate new data points with every interaction—and when properly understood, that data can provide meaningful reference points for the entire franchise family, helping owners to make informed decisions that ensure consistent performance systemwide.
That’s why it’s crucial for franchisors to make an investment in data analytics tools—not just to drive success at the national level, but to provide a competitive edge for franchisees throughout the country. v
Austin Piazza is Director of Sales for XOi Technologies. He
puroC LEAn LEADS tHE
C HArg E In HomE SErVICES
C hise g row T h in 2025
PuroClean is charging into 2025 with major momentum, building on a year of growth, innovation, and franchise success.
As a leader in property restoration and remediation, the brand continues to expand its national footprint, strengthen Franchise Owner support, and set new benchmarks for the home services industry. With a sharper focus on franchise engagement, PuroClean is creating more opportunities for entrepreneurs and is on track to reach 500 franchise locations this year.
new Franchise Growth and Veteran ownership take the lead
In the first quarter of 2025 alone, PuroClean welcomed 16 new Franchise Owners, bringing its high-quality restoration services to even more communities. New locations span Iowa, New Jersey, Minnesota, Florida, California, and Texas. Among them, three are veteran-owned—a key part of the brand’s goal to add at least 10 veteranowned franchises this year.
PuroClean’s commitment to strong onboarding is evident in the implementation of PuroLaunch, a six-
month, hands-on support program designed to help new Franchise Owners reach profitability faster. The initiative combines structured training with direct mentorship and has already become a key differentiator for the brand.
industry recognition and a strong culture of engagement
PuroClean’s dedication to Franchise Owner success and exceptional service has earned them continued industry recognition. In 2025, the brand has already received Franchise Business Review’s Top Franchise for Women Award, Entrepreneur’s Top 500 and Fastest-Growing Franchises rankings, and the Franchise Times Zor Award, recognizing the Top 10 Franchises to Buy.
But franchise growth and national
accolades are only part of the story. In 2025, PuroClean is placing a strong emphasis on system-wide engagement, launching initiatives that foster collaboration, continuous learning, and deeper involvement at both the local and corporate levels. It’s all rooted in the brand’s Active Collaboration culture—a core value that strengthens performance, connection, and long-term success across the franchise network.
“The future of franchising is about more than growth, it’s about building a strong, engaged network,” said Tim Courtney, Vice President of Franchise Development for PuroClean. “We’re focused on connecting the right entrepreneurs with the right opportunities and equipping them with the tools to succeed. By fostering
collaboration, continuous learning, and hands-on support, we’re shaping a franchise system that thrives in an evolving industry.”
Giving Back through Puroclean cares®
This spring, PuroClean honored everyday heroes through its annual PuroClean Cares® National Superhero campaign. Franchise Owners across the country partnered with local organizations, chambers of commerce, and community groups to recognize first responders, educators, volunteers, and others who go above and beyond in their neighborhoods.
Inspired by a shared commitment to service, this heartfelt initiative celebrates the individuals whose selfless actions strengthen communities every day. By
“ PuroClean’s commitment to strong onboarding is evident in the implementation of PuroLaunch, a sixmonth, hands-on support program designed to help new Franchise Owners reach profitability faster.”
spotlighting their stories, PuroClean not only expresses gratitude for their courage and generosity but also aims to inspire others to recognize and celebrate the everyday champions in their own lives.
In honor of National Teacher Appreciation Week in May, the brand launched its annual summer campaign, PuroClean Cares®: Adopt A Classroom. The campaign kicked off in May and will run throughout the summer, in an effort to celebrate and support educators across the country. Franchise Owners across the system will collect donations throughout the summer, culminating in a nationwide distribution of supplies to teachers in August, just in time for the new school year. v
Franc Hi S ing o FFer S a
STreamline D approac H
It always requires time, effort and an upfront financial investment to get a new business up and running. However, that shouldn’t deter aspiring entrepreneurs from seeking the most streamlined path.
The franchising model provides an avenue to business ownership that minimizes some of the most common friction points, creating an easier way to turn the dream of business ownership into a reality.
Make no mistake, buying an existing franchise still requires some grit, a longterm vision and plenty of patience on the front end. Even so, franchise owners can expect several advantages over those who start new businesses from scratch,
including established processes and a lower threshold for entry.
eliminating the need for product and service development
Here’s a case in point: When starting an independent business, it takes significant time and concentration to flesh out a portfolio of products or services— including time devoted to researching, designing, testing and optimizing potential product offerings.
When working with a franchise, however, business owners benefit from an established brand that has tried-and-true products and services at the ready. In other words, franchise owners can hit the ground running, already knowing what it is they’re selling without having to feel like they are starting from scratch.
Every franchisor has their unique methods, but the process usually looks something like this:
• The franchisor provides local owners with a pre-developed slate of product or service offerings. For a pest control franchise, this might mean a set list of indoor and outdoor services, along with specified techniques for keeping homes and businesses bug-free. For a bathroom remodeling franchise, it might mean established protocols and technologies for installing new bathroom fixtures.
• Franchise owners are also given a comprehensive playbook, or operations excellence manual, outlining the franchisor’s proprietary standards and procedures for them to operate and scale their businesses consistently, ensuring brand uniformity and efficient operations.
• Franchisors also provide ongoing support for local owners, including resources to adapt or update products in order to meet changing consumer preferences or market demands.
ensuring an established brand identity
Having proven product or service lines gives franchise owners a huge leg up, and that’s just for starters. Franchise owners also benefit from having a known brand identity and a proven marketing strategy. Franchisors invest significant time and resources into developing a recognizable identity with a built-in customer base. In short, there are already plenty of people who know what the business does and what the business stands for. Local owners reap the benefits of this established identity, saving them from having to develop a brand of their own.
Missy Wright is Vice President of Franchise Development for Five Star Franchising, an innovative, growing platform of home service brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, 1-800-Packouts, Card My Yard, and Mosquito Shield. She has more than a decade of experience in franchise development and sales, including leadership positions with successful franchise brand platforms.
The typical franchisor also offers a full toolkit of approved marketing materials— including pre-designed advertisements, social media templates, signage and more. Each type of marketing material has been tested and proven to be effective, and local owners can leverage these tools in a way that is consistent with other locations throughout the system.
Still another advantage is centralized support. Franchisors run their own marketing and ad campaigns at the national or regional level, which helps raise brand awareness and drive traffic to individual branches complementing local marketing efforts.
lowering the threshold for entry
Launching a new business always requires some startup capital, but franchising offers some advantages by reducing the initial investment that’s needed.
Consider just some of the ways in which franchising minimizes startup costs:
• Systems already in place. Within a franchising network, there will already be established systems covering everything from product iteration and branding to employee training —
meaning individual owners don’t have to spend any of their own resources developing these systems.
• Lower costs for resources and supplies. Franchises also offer greater purchasing power, as the central office can pool resources and negotiate bulk discounts for raw materials, equipment and more. This lowers costs for individual franchise owners.
• Training and support. Because franchisors offer plenty of training and support, local owners don’t have to worry about bringing in specialists to help them get their business up and running.
• Shared marketing costs. Regional and national marketing by the franchisor reduces brand-building expenditure for
local owners, allowing them to use their marketing budgets in a more judicious, targeted way.
Running a business means putting some skin in the game, but there are a number of ways in which franchising curtails the investment required.
a streamlined approach to business ownership
Franchising can make the path to business ownership a little bit easier by smoothing over some of the most common friction points that new entrepreneurs experience. From providing proven systems and an established brand to supporting franchise owners with training, franchising minimizes many barriers that are faced by independent business owners, equipping them with tools for success and scalability.
nEW FRO nTIER
When most Americans think about successful entrepreneurs, they envision highly ambitious and fiercely independent types who develop their own concepts from the ground up.
What about the franchisee? Can you be both a franchise owner and an entrepreneur?
In years past, you might be correct in assuming that since a franchisee doesn’t come up with a new idea and strike out on their own to build their business, they aren’t technically an entrepreneur. But with the steady growth of franchising and with new franchise concepts entering the market every year, franchisees have the chance to work as entrepreneurs to build a local business with support and proven business model.
This is especially true of home and property service franchises. This franchising sector has grown significantly over the past two decades providing entrepreneurs with a choice. They can stick with the higher-risk traditional approach of doing it on their own or develop their own way within the franchise as an entrepreneur-minded franchisee.
insights and innovation
One of the criteria that defines an entrepreneur is that they have often developed the concept, the brand and the operations model of their business from the ground up. In franchising, however, the concept has already been developed and the business model has been established and has proven success.
In newer franchises, however, franchisees can be instrumental in assisting the franchisor with the development of the brand. From branding and advertising, to training and support programs, they help refine the brand and its foundations.
As interest rates stay high and the real estate market competitive, more homeowners are looking to invest in the home they already have, increasing the need for home and property services.
This increased demand for professional home services to maintain or increase a home’s value has resulted in an increase in the number of home and property service franchises. These new franchisors may not have all of their programs completely
R. Scott Sutton serves Empower Brands as its Chief Development Officer, responsible for the franchise development strategies, initiatives and tactics across the company’s 10 franchise brands. Scott’s leadership and strategic experience is extensive and diverse. During his more than 30-year career, he has led mergers and acquisitions strategy, franchise development, and new brand incubation functions in publicly traded and private equity backed businesses operating within the B2B products, petroleum services, childcare, home services and retail segments.
For more information about Empower Brands, visit https://empowerfranchising.com/.
fleshed out, providing franchise owners with the opportunity to provide local insight as these processes are being developed.
risk and reward
One of the most standard definitions of an entrepreneur is the fact that they take risks., but so do franchisees. They take a financial risk when they invest in a franchise of their choice. While it may be more of a calculated risk, a franchise owner still takes on the responsibility of business ownership.
That doesn’t make the reward any less appealing. Home and property service franchises generally have a lower initial investment, reduced operating costs since many don’t require a brick-and-mortar building, and some established credibility.
For the entrepreneur who is on a tighter budget, this kind of partnership is especially appealing. They can run a lucrative business, develop their own local marketing plan, hire their own employees and set their own hours while having the backing of a reputable company as a life preserver.
scalability and Growth
Finally, for the home and property service franchisee, the ability to scale their business is entirely up to them.
By using the marketing playbooks, collateral, and practices often provided by the franchisor, franchisees can choose their own adventure choosing to scale their business as their desired rate. If the franchisee is especially eager, he or she can also choose a franchisor with a family of brands that complement one another. For example, if the franchisee first buys an irrigation company and makes it a success, they can then add on another brand offered
by the franchisor to expand their services. If their franchisor also offers an outdoor lighting or lawn care company, combining that with their irrigation company will expand their target customer profiles.
While it’s true that franchisors do place some physical limitations on their franchisees by offering well-defined spatial territories, that doesn’t stop successful franchisees from becoming multi-unit franchise owners, too.
If a franchisee owns a territory in their town, they can later purchase neighboring territories and expand their outreach.
The sky can be the limit in franchising just as it is in traditional entrepreneurship.
entrepreneurs and intrapreneurs
Many franchising companies often have two kinds of franchise owners: those who are happy to buy into the brand and work the system, and those who work the system but also want to contribute to its ongoing innovation and development.
A good franchisor will have both kinds of franchisees and will understand the motivations of each kind. Having a combination of the “intrapreneurs” who serve as advocates of the process and the entrepreneurs who drive growth is a powerful testament to the flexibility of your franchising group.
There will always be those entrepreneurs who want to work in the traditional sense by starting their own companies and developing their own operating processes, and they may find the franchising system restrictive, but there are some entrepreneurs who can get complete satisfaction from working within a franchise system by channeling their entrepreneurial spirit toward innovation, reward and growth. v
m as T ering money:
TH e k ey T o TH riving in bUS ine SS,
From o ne e n
TrepreneU r
T o ano TH er
Starting a business is a thrilling and sometimes overwhelming journey. As entrepreneurs, we pour our passion and energy into making our dreams a reality. But here's what I've come to learn from my own experience in the home services industry: passion alone won’t keep the lights on.
Smart, strategic financial decisions are what drive real growth and ensure sustainability. For me, and for many others in this space, mastering financial fundamentals from the very beginning is what separates success from struggle.
I’ve been fortunate to lead Bloomin' Blinds through some incredible growth moments—both challenging and rewarding. We’ve learned a lot along the way, and one thing stands clear: the principles of cash
flow, debt, talent, and long-term planning are universal. If you're a business owner looking to take control of your financial destiny, here’s what I believe you need to focus on:
1cash Flow is the lifeblood of your Business
It’s easy to get caught up in revenue numbers and profit margins. But behind those figures lies your cash flow, the true heartbeat of your business. You can be profitable on paper, but if you don't have enough cash to cover your bills, you’re in trouble.
I recommend new business owners forecast their cash flow at least 90 days in advance. Break down what's coming in, what's going out, and when. It’s simple, yet too often overlooked. But trust me, it can make all the difference when you're in the thick of it. Equally important is understanding your numbers beyond the surface level. Know
your balance sheet, your income statement, and how liquidity differs from profit. You don’t need to be a financial expert, but you must know enough to make decisions that move the needle.
At Bloomin' Blinds, we treat financial health as a team sport. That’s why we launched a Financial Literacy Program to give our franchisees the tools they need to boost profitability—whether it’s understanding QuickBooks or planning for next year’s sales. It's about empowering every team member to make smarter decisions, not just the CFO.
2debt isn’t the enemy— it’s a tool
Let’s be clear: debt gets a bad rap, but when used strategically, it can fuel your business growth. The trick is knowing how to leverage it. Debt should align with your business goals, not act as a temporary fix for poor planning.
Before borrowing, ask yourself: “Is this debt supporting my long-term growth strategy? Will the return on investment justify the cost?” Be thoughtful about how much you borrow and, importantly, when to repay. Too often, businesses take on debt without a clear plan for how to manage it, and that’s where problems arise.
At Bloomin' Blinds, we recommend building a financial reserve that covers at least 6 to 12 months of operating expenses. It’s a safety net that helps you navigate slow seasons or unpredictable challenges without jeopardizing your long-term success.
3invest in People Before tools
One of the biggest mistakes I see entrepreneurs make is trying to do everything themselves. I get it. In the early days, you’re wearing all the hats—sales, marketing, operations, finances—but you can’t keep that up forever. To grow, you must invest in the right people. Hire people who are better than you in their areas of expertise, and then let them do what they do best.
It’s a decision I made early on, and it paid off big time. Delegating allowed me to focus on scaling our operations while our talented team took care of the details. Building a trusted team and putting systems in place to support their success is what drives scale.
4your network is your Greatest Financial asset
When we think of networking, we often think about sales, partnerships, or growing our customer base. But networking is just as important for financial growth. Surround yourself with mentors, financial advisors, and fellow business owners who can offer guidance and help you avoid costly mistakes.
In a franchise system like ours, you’re surrounded by people who’ve been in your shoes—people who understand the ups and downs of entrepreneurship. Lean on your network. Build relationships with people who can help you grow faster and smarter.
When I started out, I leaned heavily on those who had walked the path before me. Their advice saved me from unnecessary expenses, helped me negotiate better contracts, and guided me in building a team that could take our business to the next level.
5think long-term from day one
It’s easy to get caught up in the urgency of the moment— closing the next sale, making payroll, etc. But the best decisions I’ve made, both personally and professionally, were ones that kept a long-term vision in mind. From day one, think about where you want your business to be in five or ten years. That vision should guide every financial decision you make.
Invest in scalable systems and technologies that will grow with you. Build processes that are designed for expansion. And most importantly, be transparent with your team, partners, and lenders. A transparent financial approach builds trust and fosters alignment—everyone working toward the same goal.
At Bloomin' Blinds, we’re open and transparent with our franchise partners. We share the numbers, the margins, and the expectations because we know that when everyone is on the same page, growth happens.
conclusion
Starting a business isn’t a gamble. It’s about discipline, humility, and making the right financial decisions from the start. Master the basics of cash flow, debt, and long-term planning, and you’ll turn your good idea into a sustainable, thriving business.
Numbers tell the story of your business. Make sure it's one you’re proud of, and one that lasts. v
waTerloo T U r F on wH y TH e ar TiFicial T U r F Franc
H i S e o ppor TU niT y i S HeaTing
Up
Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, has unveiled its franchise development plans for the United States. Waterloo Turf is looking for ambitious, team-oriented leaders to bring quality service to their local communities.
Having only launched its franchise opportunity in December 2024, the brand has already seen tremendous interest with a current total of 24 territories. With an established presence in Austin, Scottsdale, Dallas-Fort Worth and Houston, the brand is now targeting major metropolitan areas in the Sunbelt to expand its franchise footprint.
a timely Franchise opportunity in a waterconscious region
Valued at USD 76.6 billion in 2022 and projected to reach USD 114.3 billion by 2028, the booming artificial turf industry is set to explode as consumer demand and water conservation legislation both take centerstage.
In the sunbelt states (Mountain, southern and southwestern states) where both the population and water demand are on the rise, the need for sustainable, attractive lawns that don’t require much water is paramount. This is especially true for cities or states with local ordinances that limit water usage.
According to the Environmental Protection Agency, depending on the region, homeowners use up to 30% to 70% of their water outdoors. Of this, an estimated 50% of outdoor water use is wasted through evaporation or runoff from overwatering.
In contrast, artificial turf uses an average of only 1-2 gallons of water per square foot annually, compared to that of a traditional grass lawn which requires 55 gallons of water per square foot annually.
“Artificial Turf is quickly becoming the preferred alternative to lawns across the nation, both commercially and residentially. Our franchise opportunity
has been met with enthusiasm due to this crucial need for synthetic grass in areas where water conservation is key,” said Tim Lovett, Co-Owner and CEO of Waterloo Turf. “We are looking for like minded, aspiring franchise owners who want to provide their community with a high quality, much-needed service that will ultimately free up leisure time and weekends for clients and their families.”
a coveted Franchise opportunity designed for longevity
Aside from population and climate shifts, synthetic turf is growing in popularity nationwide as people invest in creative ways to transform a space, whether it be a pool lining, patio, rooftop or balcony, a puppy play pen, or even a mini golf course in the basement that the kids can play yearround. From increasing a home’s value during peak moving and selling season, to keeping pets and kids pesticide-free while roaming outdoors, the versatility and customization that comes with artificial turf makes it an attractive opportunity for prospective franchisees.
Waterloo Turf offers a fresh opportunity for franchisees to enter a rapidly expanding industry on the ground floor, while capitalizing on the increasing demand for
sustainable commercial and residential landscaping solutions in one of the fastestgrowing industries in the United States.
As a mobile brand with no physical storefronts, the brand offers a low upfront investment and minimal overhead, a model that is perfect for entrepreneurs who want to jump into a booming industry with the backing of a national franchise brand. Furthermore, the system is set up with the individual franchisee’s long-term profitability and success in mind. This manifests within Waterloo’s designed larger territory sizes, having a Waterloo Turf franchise owner on the Board of Directors, and the implementation of its tiered royalty structure. Redundancies pre-built into the brand’s supply chain offer franchisees more options and flexibility. To support this growth, the owners diluted their own equity stake in the business by raising capital, thus allowing them to reinvest in the infrastructure needed to support a blossoming franchise network and a national brand.
entering new Markets while Growing at home
Already, the brand is making headway in new states for the first time, such as Arizona and Tennessee, while building out a presence in its home state of Texas. v
Meet the FoundinG Franchisees o F waterloo tur F:
l ance i n G ra M , waterloo turf of austin & san antonio, tX
Lance Ingram is the founder and co-owner of Waterloo Turf, where his entrepreneurial spirit and passion for innovation have been key to the company’s growth. A native of Austin with a strong background in the turf industry, Lance created a business that redefines outdoor living with topquality artificial turf solutions. His focus on delivering exceptional customer service and creating transformative outdoor spaces has made Waterloo Turf a leader in the industry.
colter c astle M an, waterloo turf of Fort worth, t X
Colter Castleman, a former D1 baseball player, embodies the Waterloo Turf “team captain” values and will use his previous experiences in medical sales to serve him in his new business.
Ja M es c ira, waterloo turf of scottsdale, aZ
James Cira brings 15 years of sales leadership experience to the table with his new foray into franchising with Waterloo Turf.
r ick Breedin G , waterloo turf of houston, t X
Rick Breeding, a Navy veteran and the former VP of Operations at a manufacturing company, joined Waterloo Turf to build something of his own within a streamlined franchise system.
k en t raG er and allen s ilV ia, waterloo turf of nashville, tn
Allen and Ken are excited about the boom in the artificial turf industry and the opportunity it brings to transform clients’ outdoor spaces into beautiful, functional environments.
tod Gi BBs, waterloo turf of dallas, t X
Tod, who started in the lawncare world at the age of 15, and his personal interest in landscaping and creating beautiful outdoor spaces naturally led him to the artificial turf industry. Following the sale of his previous business, Tod found his next venture with Waterloo Turf Dallas.
aBout haGan k aPPler:
Hagan Kappler is the co-founder of Daisy, a nationwide home and small business technology installation and services company. Her extensive background includes leadership roles at nationally recognized brands such as Goldman Sachs, McKinsey & Company, Starbucks, ServiceMaster Clean, Merry Maids, and Threshold Brands. Under Kappler’s leadership, Daisy has recently raised its Series C funding round and experienced significant organic and inorganic growth through a strategic combination of franchising and acquisition. Kappler lives in Newport Beach, CA with her four kids.
f or aspiring fran C hise owners, smar T home T e C hno Logy ho L ds
rea L promise
Home technology service is the most important service of all, and will quickly become the most valuable. The average home has over 20 connected devices.
People are working from home, logging on to do homework, streaming for entertainment, and connecting to doctors from home. Yet, homeowners are overwhelmed and frustrated with their technology. Customers are concerned with security and they do not always find their systems to be reliable, returning devices almost 50% of the time.
The home technology services market has historically been incredibly fragmented, with over 20,000 local businesses helping
homeowners with their technology needs.
As the first national franchise brand in the space, Daisy has the capability to not only delight customers with proper installation of their systems, but also provides ongoing service that others can’t.
Within less than a year, Daisy raised $35M, dedicating half of the funds raised to building support systems for its owners, managers, and technicians. These support systems have included an end-to-end tech stack, marketing tools, M&A support, call center, and coaching. Within 14 months, the Daisy team acquired 14 companies and franchised 10 businesses, a combination of converting existing businesses as well as starting up new businesses through the franchise model.
why invest in this space?
The smart home installation market is a $30 billion space growing 13%.
Technology companies, from Apple, Amazon, and Google to startups developing new apps and devices, continue to innovate to meet consumer needs in the home. Companies like Tesla, for example, recently announced the development and planned launch of humanoid robots who one day will be able to help with household tasks such as folding laundry, doing dishes and cleaning the house.
At the same time, continued trends around consumers looking to outsource their household chores have led to an increase in highly valued home services companies who can “do it for me.” Investors recognized this trend of large markets, combined with high fragmentation, and high growth in other home services segments such as home cleaning, pest control, HVAC, plumbing, and landscaping. Valuations for even smaller, local companies have soared in the past 10 years. These businesses profiles also consisted of high recurring revenues, leading to increased investor demand.
Daisy’s founding team of experienced home services executives have quickly built a successful recurring services business that provides customers with the ongoing support and stewardship for their lifetime of technology needs.
why franchising?
Rising consumer demand explains why aspiring business owners might give a second look to the smart home technology
space— but what makes franchising, in particular, such an advantageous business model?
In home services, brand matters. Enlisting the services of a smart home technology company requires homeowners to invite installation techs not only into their personal living space and systems but also into their personal preferences and passwords—and this requires a certain level of comfort and trust. Earning that trust can be difficult for a fledgling company; however, it can be more easily achieved when working under an established brand name like Daisy, which boasts high customer reviews in more than 20 locations.
The franchising model also offers centralized support—proven processes for efficient operations, built-in marketing collateral, recruiting and training resources to support team development and retention, and more. Getting involved in smart home technology no longer requires a formal technical education or significant industry experience. Instead, Daisy’s central support systems can get franchisees up and running provided they have business acumen and a passion for technology, for building talented and happy teams and for providing exceptional client services.
Those same support systems also mean that franchising has a lower cost threshold. It’s more affordable to buy into a franchise than to start a new business from scratch, simply because resource-heavy tasks like planning which products and services to offer, answering phones after hours, building brand awareness, or recruiting a
team, are supported by the central office.
To dive further into just one of many examples: a franchisor may offer a call center staffed with industry professionals to ensure high quality after-hours support. When business owners don’t have to choose between disappointing clients, paying their own technicians overtime, or being online 24/7 themselves, they can actually take a break and enjoy their time outside of work.
Finally, a key element to look for in any business model (including a franchise) is the opportunity to generate predictable, recurring revenue. This goes back to the fact that smart home technology itself is ever evolving – which makes the industry a great candidate for a recurring service model. As an example, Daisy branches offer their local clients not only the initial tech installation but also regular maintenance services to keep everything properly updated. This service consistently leads to consultation opportunities with clients regarding the latest innovations and best new products that further enhance their living spaces.
seeking opportunity
As technology advances rapidly, there is a growing desire among homeowners to ensure a frictionless tech ecosystem that seamlessly integrates with their unique spaces and preferred home decor aesthetics. Professional installers who understand that desire—and work intentionally to meet that demand—have real opportunity. And franchising with a nationwide brand may be one of the smartest ways to seize that opportunity. v
a breaTH o F Fre SH air:
How pU re m ain Tenance i S r e D e
TH e m olD r eme D iaTion
It starts with one spore — and the threat grows. Mold. It’s silently wreaking havoc on home and property air quality throughout the world, sometimes going unnoticed until the problem is nothing short of overwhelming.
Pure Maintenance, a Utah-based mold remediation company now launching its U.S. franchise program, isn’t just stopping mold—it’s changing the way the industry fights it. The secret? A proprietary technology known as VaPURE, a patented device that reduces mold levels 90% faster than the competition.
“Our technology allows us to treat entire homes or commercial spaces quickly and efficiently, without disrupting the lives of our customers,” shared Brandon Adams, founder and CEO of the rapidly growing mold remediation franchise. “This is what truly sets us apart.”
a smarter way to remediate
Pure Maintenance isn’t your typical mold removal company. Where traditional remediation involves ripping out moldy drywall, hauling in industrial dehumidifiers, and weeks of disruption, Pure Maintenance offers a faster, cleaner, and more efficient solution. Its patented VaPURE technology is encompassed within a two step process — the initial cleaning and wipe down of the affected areas and then the application of the VaPURE process’s fungistat, applied via spray.
Pure Maintainence’s VaPURE system treats indoor environments without the need to tear down walls or move furniture. The fog fills the space with microscopic particles, delivering even and thorough coverage while ensuring that no surfaces are left wet once the treatment is complete. In just four to eight hours, the treatment treats mold spores and indoor air contaminants— often eliminating the
Fining
in DUSTry
mess, downtime, and disruption typically associated with traditional remediation methods. While rare instances may require limited drywall removal, VaPURE makes it possible to complete most jobs with virtually no demolition at all.
And it’s not just homeowners who benefit. The technology is equally effective in commercial buildings, schools, medical facilities, and rental properties—anywhere moisture or microbial growth presents a problem, allowing franchise partners to gain footing in a variety of industries.
sharing the system throughout the world
Since its inception in 2010, Pure Maintenance has shown impressive growth, building a large network of service territories and trusted provider partners across the United States, Canada, the United Kingdom, and Australia. Its reputation has been further bolstered by industry accolades, including Environmental Business Review’s
2025 Mold Remediation Services of the Year award.
With mold issues on the rise in many regions—driven by severe weather events and aging infrastructure—the demand for efficient, reliable mold remediation has
never been higher. And Adams believes Pure Maintenance is uniquely positioned to meet that need.
“We’ve spent over a decade refining our systems, technology, and support infrastructure,” Adams explains. “Now we’re giving entrepreneurs the opportunity to take this model into their communities.”
Franchisees Join a Proven system
New franchise partners will have access to Pure Maintenance’s full spectrum of support: a proprietary treatment system, comprehensive operations manuals, marketing strategies, customer service training, and expert guidance from a team with years of field experience. The company has built its franchise model to be scalable and turnkey, allowing franchisees to launch with confidence.
“Pure Maintenance offers a unique
“ Since its inception in 2010, Pure Maintenance has shown impressive growth, building a large network of service territories and trusted provider partners across the United States, Canada, the United Kingdom, and Australia.”
Beyond the Bottom line
At its core, Pure Maintenance gives its franchisees so much more than a healthy bottom line — it answers a resounding call from frustrated homeowners everywhere who are struggling in the battle to destroy this enemy.
Pure Maintainence’s VaPURE system offers a non-invasive, highly effective response to mold and other indoor air contaminants—reaching behind walls, into HVAC systems, and other hidden spaces where traditional methods fall short. The result can be nothing short of lifechanging.
By offering this cutting-edge service, franchise owners are not only stepping into proven business set apart from its competitors, they’re helping restore air quality and peace of mind to families. For many franchisees, that mission-driven element is what makes Pure Maintenance truly rewarding to own.
what’s next for Pure Maintenance
As the franchise program gains momentum, Adams is looking ahead to this year’s growth.
“We’re just getting started,” he says. “We’re initially targeting key markets across the U.S., including the Southeast and Southwest. These regions are experiencing rapid population growth and an increasing need for our services.”
With a proven track record, a purposedriven service, and an innovative edge, Pure Maintenance may very well be the future of mold remediation.
Interested in learning more about franchise opportunities with Pure Maintenance?
within the mold remediation industry — an industry projected to reach $1.52 billion by
Visit www.puremaintenancefranchising. com or explore the company’s services at www.puremaintenance.com.
Han Dyman connec Tion e xpan DS pre S ence acro SS m ic H igan wiTH
mU lTiple Franc H i S e locaTion S
Handyman Connection, America’s premier home improvement franchise for professional handyman services, is excited to announce its continued expansion across Michigan with the opening of several new franchise locations.
This growth reflects the brand’s commitment to providing quality home services and strengthening its presence in key markets throughout the nation.
Handyman Connection of Ann Arbor, which has proudly served the community for the past 10 years, recently welcomed new ownership under Tim Fabrizio, who became a franchise partner in January. Fabrizio brings fresh leadership and a commitment to maintaining the high standards of service the Ann Arbor community has come to expect.
Further expanding its reach, Handyman Connection launched three additional locations in February and May:
• Handyman Connection of Auburn Hills (Steve Grucz)
• Handyman Connection of Ada (Rob Wildman)
• Handyman Connections of Lansing (Sabrina Kerr)
Joining Sabrina on Handyman Connection’s increasing list of female franchise owners is Alaina Mazzola with Handyman Connection of Orion Township, serving the Oxford area, with an opening slated for late June. As of 2024, women make up just 14% of the construction industry, and in a male-dominated industry, Alaina and all Handyman Connection women business owners are proving that women belong in construction and are reshaping the industry.
Additionally, the brand is preparing to open Handyman Connection of Novi,
owned by John Shoup, with a launch slated for January 2026. These openings match nationwide trends, with franchises anticipated to grow 2.4% in 2025, faster than the broader U.S. economy. With expected growth and previous success in the market, the brand is well-positioned for continued success.
“We are excited to continue expanding our brand footprint across the U.S. and in Michigan, building on the success of one of our multi-million-dollar units while capitalizing on a thriving economy and a growing demand for quality home services,” said Brian Honeyman, Executive Vice President of Franchise Development and Operations at Handyman Connection. Handyman Connection is dedicated to providing professional and reliable
handyman services, connecting homeowners with skilled craftsmen across a wide range of specialties. Their services include carpentry, electrical work, plumbing, remodeling, and general maintenance. Each craftsman has over ten years of experience and undergoes a thorough background check to ensure quality workmanship. Handyman Connection emphasizes core values such as delivering on commitments, respecting connections, taking pride in their work, and practicing continuous improvement. By offering high-quality services and utilizing advanced technology, they aim to build trust and strong relationships within the communities they serve.
For more information about Handyman Connection and its services, visit www.handymanconnection.com.
privaTe eq UiT y anD Franc HiS ing:
wH y Franc Hi S ing w
ill
Flo U ri SH D U ring a r ece SS ion
Franchising has long been a resilient business model, thriving across economic cycles and offering a pathway to entrepreneurship for thousands of Americans. As we navigate the uncertainties of today’s economic landscape, one trend stands out: the growing influence of private equity (PE) in the franchising sector.
Far from being a passing phenomenon, private equity’s involvement is fundamentally reshaping how franchise systems expand, innovate, and weather economic storms. In fact, I believe that franchising is poised not only to endure but to flourish during a recession thanks to a number of factors.
the transformative role of Private equity in Franchising
Private equity’s impact on franchising has been profound. According to the International Franchise Association’s 2024 economic outlook, PE has injected significant capital into franchise systems, fueling growth and enhancing competitiveness even as higher inflation and interest rates have raised barriers to entry. The influx of capital from PE firms has enabled franchisors to:
• Expand their geographic footprint
• Revamp and modernize existing locations
• Invest in technology and operational efficiencies
• Enhance marketing and brand visibility
This capital infusion is not just about growth for growth’s sake. It’s about building more resilient, scalable, and competitive franchise systems that can withstand economic headwinds. As the number of PE firms competing for deals has surged from 2,000 in 2015 to over 3,500 in 2023, valuations have risen and the bar for operational excellence has been set higher than ever.
why Franchising thrives in a recession
Franchising has a unique ability to adapt and grow during economic downturns. Historical data spanning four recessions shows a clear pattern: while closures and transfers may rise in the early stages of a recession, franchise sales typically pick up as the downturn progresses, often outpacing general economic expansion. This counterintuitive trend is driven by several factors:
• Proven Business Models: Franchises offer a tested playbook, brand recognition, and ongoing support, reducing the risks associated with starting a business from scratch.
• Access to Capital: Unlike the 2008 financial crisis, banks remain in strong shape, and capital is generally available. Though lenders are more conservative and favor well-documented, resilient franchise systems.
• Diversification and Adaptability: Franchises that offer diversified services or products are better positioned to weather sector-specific downturns, as multiple revenue streams can offset declines in any one area.
the Private equity advantage
Private equity brings more than just capital to the table. For franchise owners and systems, PE investment can provide:
• Operational Expertise: Many PE firms have deep experience in the franchise sector, offering strategic guidance, professional management, and industry connections that can elevate a franchise’s performance.
• Economies of Scale: By consolidating operations or acquiring multiple units, PE-backed franchises can achieve cost savings, increase buying power, and improve profitability.
• Accelerated Growth: With access to additional funding, franchises can open new locations, enter new markets, and invest in innovation at a pace that would be difficult to achieve organically.
However, it’s important for franchise owners to carefully evaluate PE partners, considering their track record, investment horizon, and the level of control they seek. The right PE partner can be a catalyst for growth; the wrong one can lead to loss of autonomy and culture.
corporate orphans: a new Generation of Franchisees
The term “corporate orphan” refers to skilled professionals who find themselves displaced during economic downturns often through no fault of their own. These individuals are uniquely positioned to succeed in franchising. They bring:
• Leadership and management experience from the corporate world
• Access to retirement savings or severance packages that can be invested in a business
• A desire for autonomy and control over their professional destinies
Franchising offers these individuals a ready-made platform to leverage their skills, with the backing of an established brand and support system. As more
J. Patrick Galleher is the CEO & Managing Partner of Boxwood Partners, an investment bank headquartered in Jupiter, FL, where he leads transactions for Boxwood’s M&A advisory services.
corporate orphans enter the market during a recession, franchise sales are likely to accelerate, driving further growth across the sector.
looking ahead: why Franchising will Flourish
The convergence of private equity
investment and a new wave of aspiring entrepreneurs is positioning franchising for robust growth even in the face of economic uncertainty. Here’s why:
• Resilience: Franchises have a track record of weathering recessions better than many independent businesses, thanks to proven systems and brand strength.
• Innovation: PE-backed franchises can invest in technology, marketing, and operational improvements that keep them ahead of the curve.
• Opportunity: As corporate orphans seek new beginnings, franchising offers a pathway to business ownership that is both attainable and supported.
In conclusion, the partnership between private equity and franchising is more than a financial transaction - it’s a catalyst for innovation, resilience, and growth. As we look to the future, I am confident that franchising will not only survive the next recession but emerge stronger, more diverse, and more dynamic than ever before. v
c aprio TT i’S San D wic H S H op o pen S Fir ST connec Tic UT
locaTion in par Tner SH ip wiTH n oble g a S, inc.
Capriotti’s Sandwich Shop (Capriotti’s), known for its award-winning, hand-crafted cheesesteaks, turkey subs, and more, is making its Connecticut debut with a new location opening at 190 Elm St., Enfield, CT, inside the recently-opened Noble Gas station.
This marks the first of three Capriotti’s locations that will open in partnership with James and Nicole Drazdowsky, who have signed a three-unit deal to bring the brand to the state in collaboration with Noble Gas, Inc.
Each of the three new Capriotti’s coming to Connecticut will be part of Noble Gas’s vision to redefine the convenience store and fueling experience, offering premium food options alongside EV charging, car washes, and other amenities. The Enfield location is set to open on April 25.
Meet the local Franchise owners
James Drazdowsky, a seasoned multiunit franchise operator, and his wife, Nicole, are leading Capriotti’s expansion into Connecticut. With over a decade of franchising experience, James identified and seized the opportunity to bring highquality, handcrafted sandwiches to Noble Gas customers.
“I was drawn to Capriotti’s because of its commitment to quality and its strong corporate support system,” said James Drazdowsky. “We’re excited to introduce Connecticut to Capriotti’s, and we believe this partnership with Noble will set a new standard for what guests expect from a convenience store dining experience.”
For Noble Gas, Capriotti’s is a natural fit for its premium, all-in-one fueling and dining concept. Bringing hand-crafted, high-quality sandwiches to its fueling centers will help connect consumers and their needs throughout New England.
“Capriotti’s brings best-in-class sandwiches to our customers while aligning with our mission to offer a clean, welcoming, and high-class experience,” said Michael Frisbie, Co-Owner of Noble Gas, Inc.
“James and Nicole’s Capriotti’s locations are family-run, Connecticut-based businesses, just like Noble Gas. This partnership is about more than just food; it’s about creating a destination where people want to stop, refuel, and enjoy a great meal from those that care about quality in their communities.”
This partnership marks just the beginning, as Capriotti’s and Noble Gas explore further expansion opportunities across
New England, with potential locations in Massachusetts, Rhode Island, and additional sites throughout Connecticut.
what Guests can e xpect at capriotti’s in enfield
Capriotti’s is known for its freshly made, premium sandwiches, including:
• The Bobbie® – Voted “The Greatest Sandwich in America,” featuring fresh oven-roasted turkey, cranberry sauce, stuffing, and mayo.
• Capastrami – A hot pastrami sandwich with Swiss cheese, Russian dressing, and homemade coleslaw.
• Cheesesteaks – Made with premium steak, chicken, or Impossible plant-based meat, melted cheese, and hot or sweet peppers.
In addition to serving up delicious sandwiches, the new Enfield Capriotti’s will offer:
• Capriotti’s Rewards App – Guests can earn and redeem rewards for free food.
• Catering Services – Perfect for corporate events, parties, and gatherings.
aBout c aPriotti’s sandwich sho P:
Founded in 1976, Capriotti’s Sandwich Shop is an award-winning national franchised restaurant chain that remains true to its 49-year-old tradition of slow-roasting whole, all-natural turkeys in-house every day. Capriotti’s cold, grilled, and vegetarian subs, cheesesteaks and salads are available at more than 175 locations across the United States.
Capriotti’s signature sub, The Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country, as reported by AOL.com.
Capriotti’s fans can also download the CAPAddicts Rewards app for iOS and Android, where they can earn and redeem rewards. Capriotti’s plans to grow to over 750 locations by 2032 and was ranked on Fast Casual’s Top Movers & Shakers List each of the last five years (2020-24).
For more details about Capriotti’s, including franchise opportunities available across the country, visit www.ownacapriottis.com.
Like Capriotti’s on Facebook, follow on Twitter or Instagram.
As part of the overall collaboration between the brands, exclusive offers and rewards will be available for those who add a Soapy Noble Carwash to their visit or download the CAPAddicts Rewards app. During the grand opening event, Enfield’s Chamber of Commerce will be present for a ribbon cutting ceremony that will also include other giveaways and deals.
Following the Enfield launch, the Drazdwoskys plan to open two additional Capriotti’s locations in Noble Gas fuel stations in Windsor and Hamden, solidifying the brand’s presence in Connecticut.
For more information on the launch of Capriotti’s in Connecticut or to find a location nearest to you, please visit www.capriottis.com.
To find out more about Capriotti’s, including upcoming franchise projects in New England and franchise opportunities available across the country, visit www.ownacapriottis.com.
The n ew r u L es of fran C hise Though T Leadership: wHY FounDEr S muS t gE t Vo CAL
Franchise founders face a new reality: staying silent or letting the brand speak for itself is no longer an option. Customers, investors, and even prospective franchisees demand authenticity, transparency, and a bold point of view from the people behind the brand.
The founders and executives who step forward, share their expertise, and articulate their vision are the ones who win trust, command attention, and set their organizations apart. This is not just about personal branding, it is about turning executive voices into a PR machine that drives growth and builds lasting differentiation in a crowded market. The new rules of franchise thought leadership
demand that founders get vocal, and those who do so with clarity and intent are already seeing the rewards.
the e xecutive Voice as a Growth engine
For years, franchise brands relied on the power of their logos, products, and operational consistency to win market share. Those days are fading. In an age where trust is currency, the public wants to know who is steering the ship. They want to hear from the founder, not just the franchise marketing department. This shift is not just anecdotal; it’s been tracked across industries. People trust company leaders who communicate openly and take clear stances on issues relevant to their business.
In franchising, this expectation is heightened. Franchisees are not just buying
a product, they are buying into a culture, a vision, and a set of values. When founders put their expertise and beliefs on display, they give potential partners a reason to believe that the brand will stand the test of time. The founder’s voice becomes a rallying point for the entire network, driving alignment and shared purpose.
The most successful franchise brands have always had vocal founders. Ray Kroc of McDonald’s, Fred DeLuca of Subway, and more recently, Kat Cole of Focus Brands have all used their personal stories and industry perspectives to draw attention, attract top-tier franchisees, and build lasting customer loyalty. Their willingness to speak up, share failures, and put a stake in the ground on industry issues has been a key factor in their brands’ reputations and growth trajectories.
ronn torossian is the Founder & Chairman of 5W Public Relations, one of the largest independentlyowned PR firms in the United States. Since founding 5WPR in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year
Building authority through consistent content
Establishing authority in the franchise space is not about shouting the loudest. It is about delivering consistent, valuable insights that reflect genuine expertise and a willingness to address tough questions. The first step is to clearly define your area of expertise. Are you a master of operational excellence? Have you pioneered new models for franchisee support or customer engagement? Do you have a unique perspective on franchise innovation or growth?
Once you know where your authority lies, the next move is to create content that showcases it. This means publishing articles, recording podcasts, hosting webinars, and engaging in industry panels. The most influential franchise executives today do not wait for others to tell their story. They seize the microphone and share their own lessons learned, predictions, and industry commentary. By consistently delivering valuable content, executives position themselves as reliable sources of insight, which in turn builds trust among franchisees, customers, and the broader business community.
The digital space is crowded, but substance stands out. According to a Shopify guide on thought leadership, executives who consistently share actionable advice and transparent stories are far more likely to be quoted, interviewed, and remembered. This is not about self-promotion; it is about building a public record of expertise that the market can reference and rely upon.
trust, differentiation, and Growth: the real Payoff
When franchise founders take the reins of their brand’s public narrative, they do more than attract attention, they build trust. Trust is what convinces a prospective franchisee to sign a multi-year agreement. Trust is what keeps customers returning, even when cheaper options are available. Trust is what shields a brand when challenges arise.
A visible, vocal founder becomes a symbol of accountability. When leaders speak candidly about their brand’s mission, values, and even its missteps, they humanize the organization. This willingness to be transparent is a powerful PR tool. It signals to franchisees and customers alike that the brand does not hide from scrutiny.
Brand differentiation follows naturally. In the franchise world, products and services are often similar from one brand to the next. What cannot be replicated is the founder’s story, the executive’s perspective, and the culture that springs from authentic leadership. When you share your unique journey and insights, you draw a line between your brand and the rest of the pack.
Growth is the endgame, and the data backs up the connection between thought leadership and business expansion. Brands with visible, authoritative founders attract more inquiries from potential franchisees, command higher valuations, and see greater media coverage. Thought leadership can provide proof that an organization can solve specific business challenges. In franchising, that translates directly to more signed agreements and stronger franchisee retention.
crafting stories that resonate
The executive voice only matters if people listen. That means content must be crafted with intention, not just frequency. Start by identifying the core challenges and aspirations of your audience. What keeps potential franchisees up at night? What do your customers care about most? Your content should answer those questions, not just promote your latest offering.
Stories are the currency of influence. Share your journey, both the wins and the mistakes. Offer real lessons learned from the trenches. When Kat Cole shared her rise from waitress to president of Focus Brands, she did not just inspire; she created a blueprint for others to follow. That kind of vulnerability is magnetic. It draws in franchisees who want to be part of something real, and it reassures customers that the brand is led by people who understand their needs.
Digital content is the new press release. Articles, videos, podcasts, and social media posts all serve as vehicles for your message. The key is to tailor content for each channel and audience. A LinkedIn
post aimed at industry peers should look and feel different from a customer-facing video on Instagram. Consistency of message, not format, is what matters.
A strong content strategy draws on multiple formats. Digital and hybrid events allow executives to interact directly with their audience and answer questions in real time. Webinars, live Q&As, and virtual roundtables put a human face on the brand and create opportunities for meaningful engagement.
Promotion: turning content into influence
Creating valuable content is only half the battle. Promotion is where the real impact is made. Franchise founders must invest in distributing their message through every available PR and digital marketing channel. This means pitching bylined articles to industry publications, seeking interviews on relevant podcasts, and building a robust presence across social media platforms.
Video content is especially powerful. Founders who share their leadership strategies through video reach a broader audience and create a more personal connection. Podcasts offer another highimpact channel, allowing for deeper dives into industry topics and the chance to showcase personality as well as expertise.
Social media remains a critical tool. LinkedIn, in particular, offers franchise executives a platform to connect with peers, franchisees, and potential partners. Regular posts, thoughtful commentary on industry news, and participation in relevant groups all contribute to the executive’s public profile.
The best promotion strategies are proactive. Do not wait for journalists to call, reach out with story ideas and commentary. Respond quickly to news events that affect your industry, offering your take and positioning your brand as a source of timely insight. Over time, this builds a reputation for accessibility and expertise that pays dividends in media coverage and public trust.
Building a Peer network and digital Presence
No executive is an island. Building relationships with other leaders in franchising and related industries multiplies your influence. Joining panels, attending conferences, and participating in digital events puts your name and face in front of key audiences. These activities also provide opportunities to learn from others, stay ahead of trends, and identify new topics for content.
A strong digital presence is non-negotiable. Your LinkedIn profile should reflect your latest thinking, not just your resume. Your company’s website should feature your articles, interviews, and videos in a dedicated section. Google yourself regularly and make sure the search results reflect the authority and reputation you want to project.
Peer networks are not just for show. They are a source of referrals, media opportunities, and strategic partnerships. By supporting other leaders and sharing their content, you build goodwill that is
often reciprocated. The franchise industry is a community, and visible leaders are the ones who set the tone.
the new rules demand action
The days of passive leadership are over. Franchise founders and executives must step forward, claim their expertise, and communicate with clarity and conviction. The rewards are clear: greater trust, sharper differentiation, and faster growth. The risks of staying silent are even clearer: irrelevance, missed opportunities, and a brand that blends into the background.
Start by defining your unique perspective and the value you bring to your audience. Invest in creating and promoting content that addresses real needs and challenges. Build relationships with peers and media, and make your voice a fixture in every relevant conversation. The franchise industry rewards those who are willing to get vocal, and the time to start is now. v
GLOBAL expansion
E xp ANSION
We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
So CCE r S H ot S C ELE br At ES 20 YEAr S o F
Yout H Sport S AnD Fr An CHISE g rowt H
This year, Soccer Shots, the nation’s leading children’s soccer program, is celebrating its 20th birthday, marking two decades of positively impacting the lives of children and families through sport and community.
The program has grown from a small local program into a globally recognized leader in youth sports education. With over 300 franchises across the U.S. and Canada and more than 500,000 children participating annually, Soccer Shots is on track to reach its goal of serving one million children by 2025.
Soccer Shots was founded by two professional soccer players in the late 1990s who recognized a lack of quality programs for young kids. As the business grew and more friends wanted to get involved, Soccer Shots franchised in 2005 to become what it is today.
But it’s always been about more than just soccer. The program inspires children to lead active, healthy lives, boosts their confidence, and teaches important life skills such as leadership, teamwork, and respect.
“Our mission is to use soccer as a vehicle to make a positive difference in the lives of children and communities,” said Justin Bredeman, CEO of Soccer Shots. “We’re
honored to have spent 20 years building not only foundational soccer skills, but also strong, confident kids who will carry these lessons with them for life.”
Soccer Shots now grosses more than $100 million a year with private backing from Susquehanna Growth Equity. The company offers a unique and proven business model that allows franchisees to make a positive impact in their communities while building a successful and profitable business.
So how does it franchise? Owners can pitch the program to local childcare centers, preschools, elementary schools, and various organizations to partner with and bring the game of soccer to more children across North America. Visit https://www. soccershotsfranchising.com/ to learn more.
To celebrate the 20th birthday milestone, Soccer Shots is launching a year-long
series of special events and initiatives, including the highly anticipated National Free Fun Days. From Saturday, July 26 to Sunday, July 27, families across North America are invited to experience the joy of Soccer Shots firsthand at no cost. This synchronized celebration, hosted in each of Soccer Shots’ franchise markets, will feature engaging soccer activities, familyfriendly entertainment, and an opportunity to connect with the local community –especially as players and fans look forward to the 2026 FIFA World Cup.
For more information about Soccer Shots and its 20th birthday celebration, visit birthday.soccershots.com.
Justin Bredeman, CEO of Soccer Shots
From HUSTle To owner SHip: How T o bUilD TrUe wealTH
THro Ug H Franc HiS
ing
Many aspiring entrepreneurs dream of freedom—freedom from a 9-to-5, financial constraints, or burnout. But too often, those dreams turn into another version of the grind, just under a different name. That’s what I call the Franchise Trap: people buy a franchise expecting time and financial freedom, only to find themselves stuck working in the business rather than on it.
I know the feeling firsthand. I’ve been the one answering every call, handling every problem, and pouring every ounce of energy into a business that was supposed to give
me more life—not take it away. But I’ve also discovered the path out. It’s not just about buying the right franchise—it’s about building the right systems, teams, and mindset to grow beyond yourself.
This is the heart of my book Franchise Freedom, and the mission I now share with others: to help franchisees scale their businesses into true assets that create wealth, flexibility, and legacy—not just another job.
Franchising is a shortcut— But only if you use it right Franchising is one of the most powerful shortcuts to business success. You get a proven model, brand recognition, operational playbooks, and training. But what you do after you buy the franchise matters even more.
Too many owners stay in technician mode—doing the jobs, answering every email, scheduling every appointment. They become the business, which means they can’t scale it. True wealth doesn’t come from being essential. It comes from being replaceable by design.
That’s the difference between a job and a business. If your business can’t run without you, you don’t own it—it owns you.
the shift: From doer to Builder
The biggest transformation a franchise owner must make is the identity shift. In the book, I describe this journey in four stages:
1. Technician – You do the work.
2. Manager – You oversee others doing the work.
David Scott is the author of Franchise Freedom: Building True Wealth Through Systems and Leadership, cofounder and COO of Bio SuperHeroes, and a multi-unit franchise owner of The Patch Boys. Through his writing and mentorship, David helps entrepreneurs escape the daily grind by building scalable, system-driven businesses that create long-term freedom and financial independence.
3. Leader – You inspire, guide, and set the culture.
4. Architect – You build systems that outlast you.
This shift doesn’t happen overnight, but it starts with a decision: to work on the business instead of in it.
the three Pillars of scale
Every scalable franchise business stands on three pillars:
• Systems – Standard operating procedures for everything from hiring to invoicing to customer service. Systems make your business repeatable—and sellable.
• Teams – Great people, clearly defined roles, and leadership development at every level. You don’t build a business. You build a team, and your team builds the business.
• Leadership Layers – You must create levels of accountability and decisionmaking that don’t rely on you. This includes team leads, trainers, and eventually, a general manager or COO.
These pillars free you from daily operations so you can focus on growth, strategy, and what I call “wealth-building moves”—like buying more units, acquiring competitors, or investing profits into passive income.
replacing yourself without losing control
Many franchisees fear delegating because they equate it with losing control. In reality, systems increase control by creating clarity and consistency.
Replacing yourself doesn’t mean checking out—it means elevating your role. You
move from firefighter to strategist. From operator to owner. From being the business… to building the empire.
This is where real freedom begins.
culture: the hidden system
Most people treat culture like an accident. But in scalable franchises, culture is engineered.
Culture is how your team acts when you’re not around. It’s shaped by what you reward, what you tolerate, and what you repeat. In Franchise Freedom, I outline how to build a “Culture Operating System” that turns your values into action—without needing you in the room.
When your culture is strong, your business becomes magnetic to talent and selfsustaining in execution. That’s how you scale without burnout.
the Power of Franchise Family
One of the most underestimated advantages of franchising is the built-in community. When you invest in a great franchise, you’re not just buying a business—you’re joining a family. You gain instant access to a network of people who have faced the same challenges, solved the same problems, and are willing to share what works.
At The Patch Boys, where I’m a multi-unit franchise owner, this sense of community is one of our greatest strengths. We have an active, supportive Facebook group exclusively for franchise owners. We regularly share ideas, collaborate on marketing strategies, and troubleshoot challenges together. It’s not just about growing our individual businesses—it’s about raising the bar for the entire brand.
Franchisees often underestimate how valuable it is to have peers who are walking the same path. That sense of belonging, mentorship, and shared momentum makes the journey far less lonely—and far more powerful.
Franchising done right: the Patch Boys e xample
A perfect example of a franchise system built for scale, support, and success is The Patch Boys. As a franchisee, I’ve experienced firsthand the difference it makes when a franchisor provides not just a playbook—but a culture of collaboration and excellence.
From comprehensive onboarding to realtime field support, The Patch Boys team ensures franchisees never feel like they’re building alone. The systems are proven, the brand positioning is strong, and the leadership team is committed to helping every owner thrive.
It’s a shining example of franchising done right—and a major reason why I believe in the power of this business model when it’s backed by the right people.
Final thought: you
didn’t come this Far to hustle harder
If you’re a franchisee—or thinking about becoming one—know this: the model alone won’t set you free. But the right model, paired with the right mindset and execution, absolutely can.
You didn’t buy a franchise to create another job. You bought it to own your future. Franchise Freedom is about showing you how to do exactly that—by building something bigger than yourself. So here’s my challenge to every franchise owner reading this: Ask yourself not, “What do I need to do today?” but instead, “What system, person, or peer group can I rely on so I never have to do this alone again?”
That’s how you stop building someone else’s dream—and start owning yours. v
zip S c leaner S l aU nc He S
m iliTary appreciaTion
Di S co U nT
Continues With Ongoing Complimentary Flag Cleaning Year-Round
To honor military members during May’s Military Appreciation Month, Marylandbased ZIPS Cleaners launched a 10% discount on military uniforms for both active duty and veterans, valid throughout the month at all locations. Yearround military discounts on all dry cleaning are available at participating locations.
U.S. Navy Veteran Cesar Ramos, owner and operator of a ZIPS Cleaners in northern Virginia, knows how important it is for service members at every level of the armed forces to look their best, particularly when they’re in uniform. He’s a 2011 graduate of the United States Naval Academy and served for 13 years on active duty. Today, Ramos still wears a uniform while serving in the Navy Reserve.
“My family has been in the dry cleaning business for decades, including as ZIPS owners,” said Ramos. “ZIPS keeps its
prices low every day and provides sameday service so that cost or time will never get in the way of having a crisp, fresh uniform at the ready. We are grateful to the men and women who protect our country’s interests and are proud to extend these expressions of appreciation for their service and sacrifice. ZIPS also honors our country with free cleaning of American flags year-round.”
ZIPS Cleaners was launched in the early 2000s when eight of the BaltimoreWashington Metro Area’s premier dry
cleaners banded together to form a unified brand offering same-day service at a single low price. With more than 70 locations throughout the U.S., ZIPS Cleaners serves both residential and commercial clientele, providing six services under one roof – dry cleaning, pressed laundry, Wash N Fold laundry, alterations, cleaning of comforters and other household items, and laundering commercial items like linens, uniforms, and other materials.
“As we launch our uniform discount next month, we want military members to know this is just a very small token of our appreciation,” said Mary Ann Donaghy, ZIPS chief marketing and customer experience officer. “We know how important it is for busy and price-conscious military to have affordable and convenient garment care. We are proud to provide that service and to offer additional military discounts in so many of our locations.”
“ We are grateful to the men and women who protect our country’s interests and are proud to extend these expressions of appreciation for their service and sacrifice. ZIPS also honors our country with free cleaning of American flags yearround.”
aBout ZiPs cleaners®
ZIPS Cleaners® provides consumer and commercial garment care centered around low-cost, in-by-9-out-by-5 dry cleaning as well as Wash N Fold laundry, pressed laundry, alterations and cleaning of linens, comforters and other household items. With more than 100+ years of dry-cleaning experience and business expertise, these founders created a streamlined process designed for easy replication by industry veterans and newcomers alike. Today, there are more than 70 ZIPS Cleaners locations throughout the United States, with more than 100 slated to open in the next several years. For more information visit ZIPS Cleaners. Franchise opportunities with ZIPS – including a 20% discount on franchising fees for military veterans – are available in select markets throughout the United States.
For specifics, contact National Director of Franchise and Business Development Mike Waintraub at mwaintraub@321zips. com or (609) 468-7195, or visit Own A ZIPS.
More than half of the ZIPS Cleaners locations offer a year-round military discount ranging from 5% to 25%. Participating locations can be found at zipscleaners.com/military. In addition, most ZIPS Cleaners locations now offer 24-hour “EZ Drop” receptacles that make drop-offs quick and easy and cater to customers’ schedules. In late 2024, the chain introduced the latest innovation in its mission to maximize convenience, opening its first automated 24/7 location in the southern Maryland city of Brandywine. Customers at that location enjoy the luxury of round-the-clock access for dropping off and picking up their items, under the same pricing and turnaround schedules as all other ZIPS Cleaners.
For more information, and to find the nearest ZIPS Cleaners location, visit 321zips.com.
U.S. army v e Teran on a m i SS ion T o pUT Tampa T o work
Transitioning from military to civilian life comes with more than a change of uniform; it often leaves veterans searching for jobs, looking for purpose, or trying to redefine their lives after service.
Although veterans bring strong leadership and discipline to the table, they often encounter significant challenges in securing meaningful employment or launching their own ventures. Steve
Trimborn knows this experience firsthand.
When Steve Trimborn hung up his Army uniform after six years of military service, his mission to serve others did not end; it simply evolved. In March 2025, Steve and his wife, Tina, embarked on a new mission with the grand opening of AtWork Tampa East. Bringing with them decades of professional experience, a strong commitment to community and a passion for helping others succeed, the Trimborns are now using their staffing agency to make a lasting impact.
Having experienced the transition from military to civilian life himself, Steve understands the unique challenges veterans and other job-seekers face. That is why he and Tina have made it their mission to welcome individuals, especially veterans, from the Tampa community and help them find meaningful, well-matched career opportunities.
“As a veteran, I understand firsthand the challenges service members face when transitioning to civilian careers, especially those who have been out of the service for years or even decades, and I am committed to helping them find meaningful employment that utilizes their valuable skills and experience. For us, AtWork is much more than a business but rather a means to continue giving back to the place we love—because when you connect talented individuals with the right companies, the entire community thrives.”
AtWork Tampa East is one of the latest additions to AtWork’s award-winning national staffing franchise network of more than 100 locations. With a mission to connect people with jobs and jobs with people, AtWork has been empowering job seekers and supporting businesses across the country for more than three decades. Every year, AtWork puts nearly 40,000 individuals to work in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies. Now, under
the Trimborns’ leadership, AtWork Tampa East is ready to uphold that legacy and establish itself as an essential resource for local job seekers and businesses alike.
The Trimborns have deep roots in the Tampa community, as Tina’s father was an original member of the Brandon Area Youth Soccer League, founded locally in the 1970s. For them, the success of their new AtWork location goes beyond career placement, it is about giving back to the community they have loved and called home for decades, one connection at a time.
“This community is deeply woven into the fabric of our lives,” said Tina. “I grew up in Brandon, moved back 20 years ago, raised our children here, now work at the local hospital and have coached young athletes in soccer for years, including a five-year stint at the local high school. I have seen firsthand how important it is to nurture both people and opportunities.”
Tina added, “My husband’s dedication to service—both in the military and through his volunteer work—has been an incredible example of leadership in action, and I am eager to watch that come to life through the support we will provide at AtWork.”
Beyond owning AtWork Tampa East, the couple has spent more than two decades investing in the community through volunteer work and active involvement in several local organizations, including the West Point Society, The American Legion,
the Annual Tampa Bay Frogman Swim benefiting the Navy SEAL Foundation and more. Their shared dedication to helping local community members comes from a place of understanding and compassion for those looking for careers beyond the military.
“Beyond business, giving back is at the heart of everything we do,” Steve said. “Our backgrounds in healthcare and the military have opened our eyes to the need for career coaching and staffing support that caters to the people and organizations around us, like our incredible hospital systems, MacDill Air Force Base and beyond.”
As AtWork Tampa East continues to grow and establish itself as a beacon of opportunity, the Trimborns remain committed to uplifting their community, supporting veterans and helping job
seekers find meaningful careers. By offering compassionate, personalized staffing services and partnering with local businesses to find the right talent, AtWork Tampa East is more than just a staffing agency—it is a place where people are recognized and valued for their skills and potential. With every job placement, Steve, Tina and their team are strengthening the local workforce, empowering individuals and helping businesses thrive, making AtWork Tampa East a crucial force in the region’s economic and social progress.
For more information about AtWork Tampa East or to inquire about staffing solutions for job seekers or businesses, visit AtWork.com/tampa-east. With Steve and Tina Trimborn leading the charge, AtWork Tampa East is ready to help its local community thrive, one job at a time.
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
101 Mo B ility
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives.
t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
a ro M a Joe’s
Founded in 2000, aroma joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature aj ’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma joe’s is actively expanding.
Beans & Brews co FFee house
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best
J unkco +
Founded on an unwavering commitment to quick and convenient solutions, jUnkcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. jUnkcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established jUnkcO+ franchisees enjoy the advantages of a proven business model,
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: k im Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a jUnkcO+ franchise provides you with the backing and support of BELFOr Franchise group, a leading global residential and commercial services franchisor. With this, jUnkcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.
https://junkcoplusfranchise.com/
B ody Bar Pilates
Founded on the principles of strength, community, and balance, BOdYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BOdYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, BOdYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
Business Finance d e P ot
Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
c a MP B ow wow
camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets.
d ogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
conserVa i rri G ation
Every day, 1.5 billion gallons of fresh water are wasted due to inefficient irrigation. conserva irrigation was built to solve this crisis—while offering business owners a smart, scalable, and financially rewarding opportunity.
Whether you’re looking to expand your current home service business or start something of your own, conserva provides a proven model with high-margin services, recurring revenue, and a clear path to semiabsentee ownership in just a few years.
a s the nation’s first and only irrigation franchise,
cornwell Quality tools co MPany
cornwell Quality tools has been “ t he choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.
We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BOdYBar presents an exciting opportunity for entrepreneurs in the fitness industry. joining the BOdYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
Our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
as well as giving back in the form of grants through the organization’s non-profit, t he Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active d uty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
we bring cutting-edge technology, professional service, and a commitment to conservation to an outdated, fragmented industry. Our proprietary system Efficiency score™ helps clients cut water waste by up to 60% while maintaining lush landscapes.
With a home-based, low-overhead model and the backing of Empower Brands, franchisees get expert training, marketing support, and national account opportunities to ensure long-term success. take control of your future with a business that makes a difference.
www. irrigationFranchise.com
time focusing on getting their job done.
Our franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. Our franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.
For more information contact andrew scott at: Phone: 330-336-3506
d oner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
Fastsi G ns®
now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
Freeway i nsurance
Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
h eart B eat c hristian n ews
heartbeat christian news is an independent christian newspaper to help aLL christians by rightly dividing the word of g od. One of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
h
i-t ech d eck
hi-tech d eck was founded not in a boardroom, but on the open water—born from a moment that changed everything. after slipping and falling while fishing solo 40 miles off the coast of d estin, our founder realized that safety on deck wasn’t just important—it was essential. But what followed was even more revealing: sourcing high-quality marine decking was nearly impossible, and the industry was flooded with poor service, unreliable delivery, and a lack of accountability.
What started as a frustrating experience became the spark for a new kind of marine decking company. hi-tech d eck was created to bring craftsmanship, reliability, and
t he concept of d oner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. d oner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.
For more information, visit donershack.com or follow d oner shack on instagram and t iktok
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Established: 2012
intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
customer-first values back to the boating world. Built by a lifelong fisherman from Babylon, nY, hi-tech d eck combines durable, non-skid materials with industry-best turnaround times and a commitment to treating every customer like family.
at hi-tech d eck, we don’t just install decks—we deliver peace of mind. Our rapid seven-day turnaround, precision workmanship, and deep respect for maritime tradition have made us one of the most trusted names in the business. Whether you’re a commercial captain or a weekend angler, we believe your boat deserves the best. hi-tech d eck: Built from experience. Powered by integrity. d esigned for life on the water.
htea o
hteaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, hteaO caters to customers both in-store and through convenient drive-thru services.
k u M on n orth aM erica i nc.
high school math teacher toru kumon developed the kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, kumon created a series of math worksheets for his son to work on after school.
n erds toGo
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n e X t h ealth
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteaO is on the path of continued growth. hteaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://hteaO.com/franchise/.
With daily practice, kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.
today, at locations throughout north america, kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: kumonfranchise.com
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa kekina at: Phone: 310-295-2075
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
t herapy, hormone Optimization, Ozone t herapy,
oh M Fitness
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
o utdoor l i G htin G
Pers Pecti V es
imagine owning a business that not only enhances curb appeal but also brings warmth and security to homes and businesses.
Outdoor Lighting Perspectives (OLP) is north america’s premier outdoor lighting franchise, with over 25 years of success and 200,000+ installations.
Whether you’re looking to diversify your existing home service business or start something of your own, OLP offers a low-overhead, high-margin opportunity in a booming $15.3 billion industry.
Pillar to Post h o M e i ns Pectors
at Pillar to Post we are the leader in the home inspection industry, as we have more owners and inspectors than any other home inspection company, highest average invoice, more million-dollar producers, more innovations, more hours of training, and more coaches than any other brand.
We offer an executive model, where the franchise business owner has full-time involvement in the business but does not have to be a home inspector.
Puro c lean
Puro clean, known as the “Paramedics of Property damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions.
central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.
We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
With multiple revenue streams—residential, commercial, hospitality, and holiday lighting—OLP provides year-round income potential. no electrical or design experience? no problem. Our world-class training, ongoing support, and turnkey marketing solutions set you up for success from day one.
With a flexible, scalable model and a quick ramp-up time, OLP is perfect for entrepreneurs seeking financial growth and independence. step into a business that shines— build a future that’s as bright as the lights you install. now is the time to invest in your success!
www.outdoorlightingfranchise.com
t he owner is focused on building a scalable locale team.
With an established brand of 450+ franchises in the Us and canada, with a reputation for integrity and professionalism, inspiring our clients to trust us in every market. By focusing on these values, we have become the largest home inspection franchise in north america and we’re proud of our rapid growth. We are also under the First service Brands umbrella alongside Floor coverings international, certaPro Painters, Paul davis, and california closets. https://franchise.pillartopost.com/
Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.
With one in seven Franchise Owners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.
With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service. PuroVet.com
r odi Z io Grill
Established in 1995, rodizio grill® t he Brazilian steakhouse™ is the first authentic Brazilian steakhouse in the U.s
Founded by ivan Utrera, who wanted to bring this popular Brazilian churrascaria concept, along with cherished family
recipes, to the Usa from his home country of Brazil. rodizio grill’s all-inclusive menu offers unlimited Brazilian sides, over 30 gourmet salads, and rotisserie grilled meats and grilled items, carved tableside by rodizio gauchos.
For more information, visit rodizio.com.
s er V iceMaster r estoration
By c iocea
serviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.
Our expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide
s teri- c lean i nc.
steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. t he company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.
steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer
su PPly P ointe
sUPPLY POinte™ is a home-Based, B2B Logistics Franchise providing professional transportation services and packaging supplies to industrial america
t he sUPPLY POinte business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
Over the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
Victra
Victra was founded as a partnership by richard and david Balot in October 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.
in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team
professional hoarding cleanup and board-up services to protect properties from further damage.
Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.
With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.
interactions, ensuring efficient and reliable service nationwide. t he company has national contracts and is prominently featured on the Emmy-nominated t V show “ hoarders,” showcasing its expertise in extreme cleaning.
Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.
For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com
With the sUPPLY POinte franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
Owning a sUPPLY POinte Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.
For more information contact Michael dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com
w in G s e tc.
Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on t V.
Over three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs.
guests know us for our award-winning jumbo and
boneless wings, in a variety of signature sauces and rubs. Our menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. k ids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.
From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.
For more information contact g eorge Pasick at: gpasick@wingsetc.net
