Feature Supplement Top Franchises

AUGUST 2025

Collaboration is Still King in Franchising:

How to Build Strong Bonds with Your Franchisees

On the Rise

5 Franchise Brands Making an Impact in 2025

whats new! announcements from the industry

Strength in Numbers:

The Power of Belonging to a Network During Economic Uncertainty

LIME Painting Builds on 2025 Momentum with National Growth, Tech Innovation, and Award Recognition Franchising MAGAZINE USA 33

Local Career Coach, Entrepreneur Opens AtWork in Richmond to Help Close Workforce Gaps, Fuel Innovation AtWork®, the nation’s leading staffing franchise for empowering job seekers and facilitating company growth, has opened its newest location in Richmond at 112 S. Providence Road, Suite 103, a short distance from A.M. Davis Elementary School.

I understand the challenges individuals encounter when seeking quality job opportunities. You do not have to walk through our doors with it all figured out. If you have the desire and the ambition, myself and our team of skilled recruiters will help you get there.”

AtWork Richmond South is locally owned by Chamise Bellamy, a seasoned career coach and marketing professional. Bellamy’s unique career trajectory, including roles at Capital One, CarMax, CNN, Altria, McKesson and Washington Speakers Bureau, has given her valuable insight into both sides of the hiring process. She knows firsthand how difficult it can be for talented candidates to market themselves effectively, and how costly it is for businesses to recruit and retain the right people.

For more than three decades, AtWork’s mission has been to connect people with jobs and jobs with people. With more than 100 locations nationwide, AtWork puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

“This business was truly birthed from my passion for helping people change their circumstances,” said Bellamy. “As a female leading a minority-owned business with a corporate background,

“We are proud to open our doors in the Richmond area and provide a common place for both job seekers and growing businesses to turn for staffing solutions,” said Jason Leverant, President and COO of AtWork.

AtWork.com/richmond-south

Batteries Plus Awards Franchise Owners for Achieving Outstanding Customer Service As Batteries Plus embarks on a campaign focused on being The Experts In Charge of all battery and power solutions, the franchise is proud to recognize store owners for their commitment to providing excellent customer service.

Three franchise owners were honored with the Customer Service Award during PlusCon, Batteries Plus’s collaborative franchise convention. Competition for Sales Achievement Awards such as these was incredibly tight this year, with more franchise owners qualifying to receive awards than ever before in company history.

Powering Service with Expertise Winners for the Customer Service Award were honored for achieving top scores on metrics based on customer loyalty and their willingness to recommend Batteries Plus to others.

Whether serving individual customers or supporting commercial partnerships, these stores exemplify the hands-on service and deep technical knowledge that sets Batteries Plus apart from competitors. The top three store owners recognized for exceptional customer service were:

“This award is about more than simply a score or metric; it’s about the trust and confidence our franchisees have built within their communities,” said Scott Williams, CEO of Batteries Plus. “Every time a customer walks into one of our stores, they can expect real human expertise and a helpful experience from people they trust.

We’re proud to have built a brand reputation surrounding our unmatched customer service, and that’s entirely because of our franchisees.”

2. Mike Branz, Rancho Cucamonga, CA

The Customer Service Awards align with the brand’s newly launched Experts in Charge campaign, which reinforces the value customers find at each Batteries Plus store: knowledgeable experts, personalized support, and solutions that go beyond a standard transaction.

3. Rob Weghorst, Suffolk, VA

batteriesplusfranchise.com.

1. Rob Richardson, Lafayette, CO

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Five Star Bath Solutions, Mosquito Shield Celebrated as Top Franchise Brands for Multi-Unit Owners

by Entrepreneur Five Star Bath Solutions and Mosquito Shield, two fast-growing home service brands within the Five Star Franchising platform, have once again been recognized on Entrepreneur’s list of the Top Franchise Brands for Multi-Unit Owners. This marks the second consecutive year that both brands have earned this distinction — a reflection of strong scalability, system-wide support and franchise owner satisfaction.

Mosquito Shield ranked No. 58, and Five Star Bath Solutions ranked No. 107 on this year’s list.

“One of the benefits of the franchising model is the flexibility it offers — whether you want to run a single unit or scale across multiple territories,” said Michael Moorhouse, Brand President of Mosquito Shield. “With proven systems, low startup costs and recession-resilient services, home service franchises like ours are built for growth-minded entrepreneurs.”

Multi-unit ownership defines both systems: • Over 90% of all territories are owned by multi-unit operators • Over 80% of all franchise owners own more than one territory • On average, franchise owners operate more than three territories Both brands also earned spots on Entrepreneur’s 2025 Franchise 500®, with Mosquito Shield ranked No. 136 and Five Star Bath Solutions at No. 233.

across multiple brands in our platform,” said Dean Hartley, Brand President of Five Star Bath Solutions. “The steady rise in multi-unit ownership reflects both our strong centralized support and the staying power of our brands in the home services industry.”

“It’s exciting to see how many Five Star Franchising owners operate not just one location, but a business portfolio — often

For more information about Five Star Franchising and its platform of home service brands, visit fivestarfranchising.com.

Newsweek Names Urban Air One of 2025’s Greatest Workplaces for Gen Z

Urban Air Adventure Park, the global leader in indoor adventure parks and part of the world’s leading youth enrichment platform Unleashed Brands, has been ranked as one of America’s Greatest Workplaces for Gen Z in 2025

by Newsweek. The prestigious ranking recognizes companies excelling in creating positive, supportive, and growth-oriented environments for earlycareer employees.

embraced this generation by fostering

Urban Air offers more than 20 attractions,

meaningful career pathways and creating

including intense ropes courses, Urban

a culture where Gen Z team members can

Air’s Sky Rider, Adventure Slides, Battle

thrive.

Beams, laser tag, dodgeball courts, electric

“At Urban Air, we’re focused on more than

go-karting, obstacle courses and more.

With more than 15,000 team members nationwide, Urban Air’s workforce includes nearly 9,900 Gen Z employees, making up over 60% of its total staff. The brand has

just filling positions—we’re committed to developing the next generation of leaders,” said Tim Sharp, Brand President

Each park also features a state-of-theart, fast-casual café, ensuring a seamless experience for families and multiple

of Urban Air. “By creating opportunities

revenue streams for franchisees.

for Gen Z to grow, take initiative, and

Urban Air currently has more than 350

lead, we’re not only strengthening our

parks open or under development.

parks today but also equipping young

To learn more about Urban Air and its

people with skills that will serve them for

franchising opportunities, visit https://

a lifetime.”

urbanairfranchise.com/ Franchising MAGAZINE USA 35

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

: e 5 2 0 s 2 n i Ri t c a e p Im h n a t g n i n O n d s M ak a r B e s i h c n 5 Fr a

As the franchise landscape continues to evolve, 2025 is shaping up to be a promising year for a number of emerging brands bringing fresh ideas and thoughtful innovation to their industries. These companies are gaining attention for their smart systems, strong leadership, and ability to meet the needs of today’s consumers and franchise owners alike.

From handcrafted bagels to nostalgic ice cream sundaes, eco-forward environmental testing to trusted home care, and streamlined remodeling solutions—these five emerging franchise brands are all making headlines for the right reasons.

Here are 5 franchise brands to keep an eye on this year:

One Stop Kitchen and Bathroom Remodeling: Stone & Cabinets The kitchen and bath remodeling industry has long been known for its complexity for consumers—multiple subcontractors, long lead times, and confusing bids.

Stone & Cabinets is transforming that.

With a one-stop-shop model, this brand offers countertops, tile, laminate flooring, cabinets, and installation all under one simplified roof.

By cutting out the middle man, Stone & Cabinets has not only made the kitchen and bathroom remodeling process easier for homeowners and contractors, they have created a streamlined franchise model that is simple for franchise buyers to jump into with a serious competitive edge.

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Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

Beyond the streamlined operations, the company is a stand out due to its product sourcing and inventory efficiency. Stone & Cabinets offers five cabinet lines, including their in-house brand. Customers find wholesale pricing within the 60,000 ft showroom space and unique packages to create a comfortable, approachable experience.

Why It’s Worth a Look: Remodeling spending in the U.S. continues to rise — expected to grow over 5% between now and 2030 — and Stone & Cabinets is positioned to meet the

demand with a better, faster, more franchise-friendly approach. Check out more information here: https:// superiorstoneandcabinetfranchise.com .

Stepping into the SeniorCentric Industry with Elder’s Journey Home Care As America’s population ages, the demand for trustworthy in-home care is skyrocketing. Elder’s Journey Home Care is harnessing the opportunity with a mission-driven philosophy that is built on compassion, reliability, and deeply personalized support.

Founded in 2001, the company has built a strong reputation serving industries such

as manufacturing, aerospace, government, and printing. Now expanding through

franchising, Stone Environmental Services offers a unique opportunity in this high-

demand field with no scientific experience necessary. Instead, franchisees are only required to pass EPA, DOT, and OSHA classes.

With thorough training, compliance

support, and a strong brand foundation, the company offers an incredible

foundation in an industry on the rise.

Stone Environmental’s systems emphasize transparency, compliance, and operational efficiency with the leadership team and decades of experience to back it.

Founded in 2012, Elder’s Journey has developed a home-based system that provides both medical and non-medical assistance to ability-challenged individuals of all ages. From quality Alzheimer’s and dementia care to medication management, Elder’s Journey Home Care works to be a breath of fresh air in every family’s life with focused, premium services that give individuals of all abilities and ages the compassionate care that they deserve.

Within the easy-to-follow structure, franchise partners can get started quickly with the potential to generate revenue from day one. Multiple income streams stem from a variety of services, such as skilled nursing, geriatric case management, and certified home health aide. Franchisees receive training, compliance guidance, and back-office support. But beyond the systems, it’s the culture of care that makes this brand different. Franchisees are empowered to build strong local teams while focusing on quality of life for their clients.

Tapping into a RecessionResistant Market with Stone Environmental Services™ In an age of increasing regulation and environmental awareness, Stone Environmental Services™ is stepping in with a franchise system designed to deliver clarity, professionalism, and peace of mind in the field of environmental testing.

Services include mold, lead, and asbestos testing, radon mitigation, and indoor air quality assessments.

Why It’s Worth a Look: As demand for

environmental testing continues to expand

to the tune of $14.47 billion by 2033, Stone

Environmental Services offers a recessionresistant model with real-world impact, bringing opportunity to a market that remains largely underserved.

For more information on the

Stone Environmental franchise, visit the corporate site: https://

stoneenvironmentalservices.com/ franchising/

Why It’s Worth a Look: With around 4.1 million Americans turning 65 last year, senior care is one of the fastest-growing franchise sectors. Elder’s Journey is a thoughtful new entrant into the space boasting multiple revenue streams and a turnkey system. Learn more here: https:// eldersjourneyhomecarefranchise.com.

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems got the systems to scale it. Ice cream is a steady segment in the restaurant industry, topping an estimated $79.4 billion globally. Check out the brand here: https:// thescoopnscooteryfranchising.com.

Harnessing the Power of Breakfast & Community with Bagel Hole

Scoop N Scootery: Memorable Sundaes Scooped with Speed What began as a single ice cream truck and a delivery-only model in Massachusetts has now turned into a rapidly growing franchise with a devoted fanbase and an out-of-this-world menu. Scoop N Scootery is redefining the dessert space with handcrafted sundaes, Instagram-worthy visuals and a brand identity that leans hard into speed with a playful edginess.

Scoop N Scootery has created a league of its own. The sundaes are remarkable, with fun names like Demogorgan and Fainted Pikachu, plus a look to match. Beyond the product, its viral-savvy marketing and digital presence is next level. The brand’s flavor names, vibrant packaging, and TikTok content—some topping 2 million views—have helped it gain national attention and accelerate awareness in new markets. The ice cream franchise is also known for its sheer speed and availability, offering delivery up to 2 am in select locations.

Franchisees benefit from both the logistics playbook and the growing brand recognition that fuels faster ramp-up.

Marketing guidance, hands-on training, and an accessible leadership team are all a part of the franchise package.

Why It’s Worth a Look: The brand is expanding into new territories fast, proving there’s massive demand for premium dessert delivery done right—and they’ve 38 Franchising MAGAZINE USA

There’s nothing average about Bagel Hole. This Georgia-based brand is redefining what a bagel shop can be, combining nostalgic New York-style bagels with creative flair and modern convenience. With eye-catching options like Rainbow, Blueberry, and Strawberry bagels alongside classics like everything and sesame, and unexpected flavors like Rosemary Salt, Bagel Hole delivers a memorable experience rooted in quality and personality.

Customers aren’t just coming for the bagels—they’re staying for the experience and the atmosphere. It’s a communitystyle hub, offering support for various organizations and staying hands-on with local life. The menu is complemented by a suite of signature sandwiches, homemade schmears, salads, pastries, and a full beverage selection. The brand has also carved out a strong niche in catering, offering event-ready options that go well beyond breakfast.

For franchise buyers, Bagel Hole delivers a turnkey opportunity designed for attractability, community engagement,

and simplified operations. With a proven operational blueprint, multiple revenue streams, and robust support, the franchise model is tailored for both first-time owners and experienced operators. New franchisees receive hands-on training at headquarters and on-site support during their opening, as well as ongoing marketing and operational guidance.

Why It’s Worth a Look: The global bagel market is projected to reach $7.35 billion by 2030, and Bagel Hole is on top of the demand with a stand out product line, proven systems, and solid background.

With opportunities to own a slice of the market in key territories, Bagel Hole is a great step into franchising. Visit https:// thebagelhole.com/franchise to learn more.

Explore Your Options These five brands have come into the marketplace with scalability, solid leadership, and standout services or products. They each have a competitive edge that creates a promising step into the world of franchising while mitigating the risks that typically are inherent with business ownership. If you aren’t sure where to start, my team is an excellent place. With approachable, real-world guidance and solid experience in all industries, we can guide you on which option best suits your passion, vision, budget, and goals.

Visit on website at www.fmsfranchise. com or give us a call at 866.264.7465.

Want to stay on top of the latest news and whats happening at the forefront of franchising?

Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

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franchisor in depth: Donatos Pizza

Donatos Pizza on Celebrating 62 Years of Larger-Than-Life Innovation

For many businesses, reaching 5-, 10-, and 15th anniversaries is a pipe dream; but for the team at Donatos, the brand’s multi-generational longevity is a reality due to constant innovation and a desire to deliver more. It’s a philosophy perfectly captured in the brand’s new tagline of “Gotta love more.”

In its 62nd year in business, the brand is doubling down on what sets it apart— its promise to deliver more of everything that matters most: more smiles, more laughs, more love, more time together, more toppings, more flavor, more fun, AND more nationwide growth.

When Founder, Jim Grote, opened the first Donatos in 1963 during his time as a student, his father called “the whole pizza thing” a fad. That “fad” resulted in a sprawling business that still resides within the family today, 6 decades later.

Donatos Pizza Vending Maching (Yes, a full automated pizza restaurant) With CEO and President Kevin King at the helm, the brand opened its first fully autonomous pizza restaurant in June.

Donatos and its sister company Agápe Automation partnered with Appetronix to bring the robot operated restaurant to life. The new fully automated restaurant can be found before security in front of Concourse B at the John Glenn Columbus International Airport and is operated by restaurateur HMS Host. This partnership further strengthens Donatos Pizza’s mission to promote goodwill through its products, service, principles, and people, while King’s recent four point strategy, which focuses on creating new, innovative ideas that will disrupt the pizza scene.

The autonomous restaurant operates 24/7, leveraging state-of-the-art robotics and data science technologies that enable an efficient experience from the time the pizza is ordered to the time the customer picks it up. The robot also offers an engaging visual experience, allowing customers an inside look at their pizzas being freshly prepared in real time.

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This new model has a significantly smaller footprint than traditional restaurants and is built to thrive in on-the-go locations like airports, offices, military bases, hospitals, and universities. By reducing space requirements and operating costs, the model creates new opportunities for franchisees to thrive in areas where a full kitchen is not feasible.

The automated restaurant has been met with great demand, with many on-the-go travelers taking advantage of the freshly and speedily baked pizzas. Future robot vending machines will continue to offer an engaging visual experience, allowing customers an inside look at their pizzas being freshly prepared in real time.

As the demand for flexible, efficient restaurant formats grows, Donatos is investing in technologies that reduce barriers to entry and help franchise partners build stronger, more profitable businesses.

Texas Takeover The brand continues its Texas takeover with the signing of three new franchise groups, further solidifying its commitment to the Lone Star State. The latest deals— two in the Dallas-Fort Worth area and one

in Houston— bring Donatos Pizza’s total multi-unit franchise groups in Texas to nine, with seven now actively developing in DFW and two in Houston.

With Texas being one of the friendliest

Donatos Pizza currently operates locations in Flower Mound and Frisco, where it has earned great praise for its consistent quality, customer satisfaction, and signature Edge to Edge® pizzas. With the pipeline of new stores growing rapidly, the brand anticipates several new Texas locations will open their doors beginning in 2025.

reinvest in growth, making it the perfect

These new signings emphasize the brand’s ambitious long-term growth strategy in Texas, where it aims to open more than 100 locations over time across key markets including DFW, Houston, Waco, Austin, and East Texas. This momentum in Texas builds on a strong 2024 for Donatos Pizza, as the brand continues to advance its strategic focus on People, Innovation, Brand Relevance, and Growth under the leadership of King.

As expansion accelerates, high-potential territories remain available across key Texas markets, offering a limited-time opportunity for qualified franchise partners to join the brand before these markets are fully claimed.

franchising states due to its strong

economy and low tax burden, businesses can retain more of their earnings and

place for Donatos to continue expansion.

Furthermore, Texas has a thriving

restaurant industry, creating ample

opportunities for multi-unit franchise partners.

Looking Ahead In addition to the Appetronix partnership

and rigorous franchise development plans, the brand continues to reach new heights with the implementation of new menu

items like Buffalo Chicken Pizza and, most recently, Chicken Dippers.

Donatos continues to embrace new

technologies that offer scalable solutions

and redefine how and where high-quality food is served. These exciting consumer advancements coupled with exponential

franchise growth have allowed Donatos to

have a record-breaking year of innovation.

The brand looks forward to the rest of 2025 and continuing to serve premium pizzas to

its customers across the nation, truly living up to their tagline of “Gotta love more.” v

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franchisor in depth: Craveworthy Brands

Hospitality, People and Human Connection: How Craveworthy Brands and Jon Taffer are Building The Future of Full-Service Dining In the restaurant and franchise industries, growth goes beyond the numbers, it is about identifying where opportunity meets mission, and where passion meets purpose.

At Craveworthy Brands (“Craveworthy,”) we are constantly evaluating what makes a concept not just scalable, but truly impactful. We breathe new life into emerging and legacy brands that have soul and deliver exceptional dining experiences to consumers. At the end of the day, we are in the business of people, and above all, we are looking for partners and brands who share that people-first mindset.

In our latest strategic joint venture, we have teamed up with Taffer’s Tavern, one of the first full-service pub franchises founded 42 Franchising MAGAZINE USA

Jon Taffer

by award-winning hospitality expert, author and “Bar Rescue”

television host and executive producer, Jon Taffer. This partnership represents a powerful position of vision, values and opportunity.

Taffer’s impressive track record in the hospitality world speaks for

itself, not just as a leader behind the industry leading T.V. show, but as an operator who truly understands how to turn a concept into a thriving business.

In adding Taffer’s Tavern to Craveworthy’s robust portfolio, our

goal is to unlock new growth opportunities and elevate the brand experience nationwide. This goes beyond just opening new locations and entering new markets; it is a joint commitment to value and creating chances without compromising on what makes the brand special through a hospitality-first, operator-focused approach.

A Shared Commitment to True Hospitality At Craveworthy Brands, we keep an eye out for unique brands that are grounded in purpose. When Taffer and I began our initial discussions, it was a meeting of the minds, our unwavering belief in what hospitality should be, carving out a blueprint for success.

Taffer has spent more than four decades in hospitality, spearheading the transformation of thousands of restaurants and pub operations, sharing guidance and allowing them to thrive. With the goal of creating a quintessential modernday tavern, Taffer’s Tavern was born as a gathering place where old friends can reconnect, and new memories are made – combining familiarity with innovation.

From the beginning, it was clear that Taffer’s Tavern was a brand with heart and soul, sharing in Craveworthy’s mission to providing world-class guest experiences.

Craveworthy is rooted in operational excellence, and when it comes to standout operators in the pub space, few are more respected than legend, Jon Taffer. Built on a mutual devotion to putting people first, the partnership mixes Craveworthy’s

proven expertise in restaurant growth with Taffer’s star-powered market presence to propel its operations and create a bold, joint vision for the future of hospitality.

Scaling with Intention and Purpose The franchising space continues to flourish, with new and existing concepts growing faster than ever. It is crucial that systems are in place to ensure that when we scale our brands, we do it right, setting our owner-operators up for long-term success.

Craveworthy was built for operators, by operators.

In addition to strengthening the restaurant organization, Craveworthy will continue expanding the brand’s national footprint through a franchise program rooted in a hospitality-first approach, culinary innovation and operational ease. With efficient systems, advanced technology and industry-leading support, Taffer’s Tavern presents a compelling opportunity for entrepreneurs entering the pub space with an established model.

What sets Taffer’s Tavern apart is that it never compromises on personal values. The brand was purposefully created to be both operator-friendly and profitability-focused – without sacrificing integrity, hospitality or the guest experience. With a flexible footprint, simplified kitchen execution and a strategic back-of-house model, Taffer’s Tavern empowers franchise partners to operate proficiently and scale sustainably.

The combination of low overhead, speed of service and a recognizable name with

Gregg Majewski, CEO and Fou nder of Craveworthy Brands

a built-in world presence creates a rare opportunity to align mission and margin in one powerful concept.

The Human Element Beyond shared interests, what truly sealed the deal in this strategic venture is our shared belief in the importance of human connection. Taffer and I both agree that hospitality is a deeply personal industry, and our goal is to create a sense of community in each of our restaurants where guests feel welcomed and remembered. Outside of looking at revenue and margins, we want to make sure that our brands are resonating with them first. For franchise partners, we want to ensure that we are providing the opportunity for them to pursue their entrepreneurial dreams while feeling immensely supported.

This joint venture is a values-based partnership between leaders who believe that the best way forward is to put people first, deeply investing in its guests, franchise partners and team members. In this exciting chapter for both Craveworthy Brands and Taffer’s Tavern, we are laying the foundation for a new phase of growth.

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EXPERT ADVICE: Dawn Perry | Chief Brand Officer | CertaPro Painters®

Six Franchise Marketing Strategies to Help Strengthen Your Brand Dawn Perry is the Chief Brand Officer for CertaPro Painters®, North America’s Most Referred Painting Company. In this role, she leads the company’s brand strategy and marketing. With more than 15 years of franchise marketing expertise and 30+ years of marketing experience, Dawn has a proven track record of driving lead generation and delivering extraordinary brand experiences with a customer-centric approach.

The franchise industry continues to grow and change, and marketing strategies must evolve simultaneously.

According to the International Franchise Association’s 2025 Franchise Economic Outlook, franchises are anticipated to grow an additional 2.4% in 2025, a faster rate than the 1.9% projected for the broader economy by the Congressional Budget Office (CBO).

In addition to this projected growth,

franchises are also navigating a more complex, customer-driven landscape

where authenticity, local relevance, and trust carry more weight than ever. The

franchises that adapt to these changing

expectations will maintain a competitive edge, foster stronger connections within their communities, and, ultimately, win more customers.

Here are six strategies to help boost your franchise marketing efforts in 2025 and position your business for success: 44 Franchising MAGAZINE USA

Embrace Multi-Channel 1 Digital Marketing With a Local Voice Digital marketing is vital for business growth, but success depends on how effectively franchises adapt their strategies and tailor their messages to a local audience. Franchises should implement a mix of strategies, such as search engine optimization (SEO), targeted social media advertising, and partnerships with influencers, to engage with consumers across multiple channels. The goal is to connect with consumers on a local level and to build an emotional connection.

An authentic, community-focused message makes you stand out and enhances engagement. Increasingly, customers want to support businesses that demonstrate their values through tangible actions.

Franchises that combine a national digital strategy with local storytelling will gain a competitive edge.

of Social Media as 2Think the New Town Square

Social media has become the virtual hub for brand storytelling and customer engagement. It’s where conversations happen, stories are shared, and reputations

and brands are built. For franchises, that means creating a strong presence at the local level.

Franchises can optimize their social media by maintaining authentic local pages that share behind-the-scenes content, local updates, and staff highlights. Pair that with strategic paid amplification and active engagement—liking, responding, and conversing with customers—and create a powerful local voice that builds trust. It is the new town square in effect – if you can provide relevant information that shows you are a small business owner who lives locally and employs local people, loyalty follows.

Leverage Content 3 Marketing to Build Trust and Authority While content marketing isn’t new, it’s becoming more critical than ever in building long-term customer relationships.

Franchises should invest in content

that educates, entertains, and inspires, particularly when tailored to a local audience. Whether it’s blog posts about common customer questions, videos showing your team at work, or even locally produced podcasts, content can help franchises position themselves as trusted experts in their communities. Customers gravitate toward brands that offer value well before a sale ever happens.

Customer Reviews 4Turn into Storytelling Moments

Customer reviews are among today’s buyers’ most trusted sources of information. But beyond stars and scores, the most effective franchises use reviews to tell real stories.

That includes actively encouraging reviews, responding publicly to feedback, and featuring authentic testimonials across websites and social platforms. For example, one of our franchisees received a two-star review online and they chose to reach out

to the customer personally and resolve the issue. Ultimately, they turned the review

into a five-star experience. Sharing stories

like this shows how your brand lives up to

its promise and responds when things don’t go according to plan.

Build Deep Roots Through 5Community Involvement Franchise brands that embed themselves

in their communities gain more than just visibility—they earn consumer trust. In 2025, real-world engagement is just as important as digital impressions.

Whether it’s sponsoring youth sports

teams, participating in street festivals, or

hosting booths at home shows, these efforts matter. Highlighting these initiatives in marketing materials creates emotional

resonance and positions your franchise as a vital part of the local community, not just a national brand.

Rely Solely on Paid 6Don’t Advertising

While paid digital ads can generate leads, they can’t buy trust. In 2025, franchises should be wary of relying too heavily on advertising to do all the work. The most successful brands will take a hybrid approach, combining paid media with high-touch, locally driven tactics.

Think yard signs, wrapped vehicles, neighborhood sponsorships, and in-person visibility. These channels continue to be effective because they build familiarity in ways digital platforms can’t replicate.

The Bottom Line: Authenticity Wins Franchise marketing in 2025 is about more than reach—it’s about resonance.

Franchisees who focus on personalized, local messaging, participate actively in their communities, and prioritize relationship-building will be best positioned for growth.

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have your say: Patrick Cunningham | CDO | Bobby’s Burgers by Bobby Flay

Franchisees Want What Works — and Bobby’s Works

With nearly 30 years in franchising, Patrick Cunningham has helped shape the growth of industry giants like Dunkin’, Little Caesars and Inspire Brands. Now, as the newly appointed Chief Development Officer of Bobby’s Burgers by Bobby Flay, he’s bringing that deep expertise to one of the most exciting brands in fast casual.

Backed by a culinary legend and built on

a flexible model that fits today’s multi-unit operators, Bobby’s Burgers is positioned

for a breakout year. At the halfway point Patrick Cunningham

of 2025, we caught up with Patrick to talk trends, challenges and what’s drawing

savvy franchisees to the Bobby’s brand.

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What key franchising trends are defining the landscape for growth-minded operators in 2025?

The trend in 2025 has continued to be that of multi-unit and multi-brand franchisees diversifying their portfolios. This helps to mitigate risk in various scenarios.

Consolidation also continues to be a growing trend. Large-scale operators are scaling up, leveraging their organizational structures and geographical footprints.

Non-traditional growth is trending as hightraffic facilities like airports, colleges and universities are increasing their capacity and growing with their traffic. From a technology standpoint, franchisors are investing heavily, including inventory systems, centralized marketing and guest outreach platforms. Catering to a larger audience helps mitigate risk.

How are experienced multi-unit operators approaching new investments this year? What are they looking for that they weren’t five years ago?

About Bobby’s Burgers

by Bobby Flay:

Operators are definitely approaching investments with a more strategic focus than they have in the past. They’re looking for brands with quickly scalable models and favorable unit economics, rather than being confined to one consolidated area.

They also vet leadership teams and franchisee support systems. With ongoing labor shortages, operators favor brands that have a simple yet effective operating system.

What role is brand differentiation playing in the current market, especially in fast casual?

Fast casual is a very competitive marketplace. Consumers can choose almost anything they want, where they want it and when they want it. Unique experiences are important to consumers and therefore important to franchisees. Brands need to be able to tell a story that consumers latch on to.

Menu innovation and creativity are also very important for consumers and operators alike. Differentiation is about being distinctive, operationally sound and scalable. It’s not just about standing out today but being built to stand out in the future.

With inflation and real estate shifts still impacting site selection, how important is operational flexibility in 2025?

Operational flexibility in 2025 isn’t just important — it’s become critical for franchise growth and site selection.

Inflation, rising buildout costs and real estate volatility are forcing both franchisors and franchisees to rethink how and where they scale.

Operational flexibility is no longer a niceto-have — it’s a non-negotiable competitive advantage. Brands that empower operators to adapt location, labor and layout are better positioned to grow sustainably in today’s volatile environment.

If you had to name one reason why now is the right time to franchise with Bobby’s Burgers, what would it be?

Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience, cofounded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience.

With nine locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.

There is no other brand like Bobby’s Burgers by Bobby Flay. Bobby’s Burgers has it all — a chef-driven concept, an unforgettable burger experience with a quality menu that is second to none and an operating model that can be placed in a variety of environments. We provide Flay for All. We are gaining significant traction here at Bobby’s Burgers, and missing out now may mean missing out on the opportunity altogether.

Where are franchisors missing the mark in 2025?

A lot of franchisors are still doing things the way they did 10 years ago and wondering why they’re not getting results.

The consumer has changed. The franchisee has changed. And if your systems, menu, marketing and brand experience haven’t evolved, you’re going to get left behind.

At Bobby’s Burgers, we’re taking a different approach. We’re building a modern, scalable franchise model designed to meet the expectations of today’s guests and drive long-term growth. It’s a full reimagination of what a chef-driven, fast-casual brand can be. Now is the time for franchisors to lead with innovation, invest in their brand experience and create platforms built for sustained success.

For more information about Bobby’s Burgers, visit bobbysburgers.com. To learn about franchise opportunities, visit bobbysburgers.com/franchising.

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EXPERT ADVICE: Kathy George | President | Spherion Staffing & Recruiting

Collaboration is Still King in Franchising: How to Build Strong Bonds with Your Franchisees

You hear the stories a lot.

Stories about the bitterness, resentment, and conflicts between franchisees and franchisors, the feeling going both ways. I am here to tell you that it doesn’t have to be that way. In fact, if franchisors are purposeful about building strong bonds with their franchisees, growth will follow.

Franchise systems thrive when local entrepreneurs—who bring the passion of ownership—and national leaders with strategic vision come together in support of a shared purpose. But you have to put in the work to find that balance between

franchisee needs and franchisor goals. If the trust is there, franchisors who roll out new initiatives necessary for growth and success will face much less heartache than networks that have been unable to move past the ‘Us vs. Them’ mentality.

Throughout my 20-plus years with Spherion Staffing and Recruiting, I’ve witnessed firsthand how earning and maintaining franchisee trust and engagement isn’t only beneficial for company culture, but is also a solid business strategy that gets the results everyone wants. How we show up for our clients, candidates, and colleagues truly makes a lasting impact, and a big part of that support is the way we bring people together to ensure that strategic decisions strengthen not only the overarching

business but also the success of the local offices and communities.

When franchisors create opportunities for collaboration at every level—engaging franchisees in strategic planning, peer mentorship, and face-to-face communication—it’s easier for everyone (even the most skeptical people) to move together in the same direction. Here are several strategies that have helped us build those connections at Spherion, and how franchisors like you can leverage trust, empathy, and collaboration to fuel your franchise system’s long-term success.

Lead with Clarity and Empathy In my experience, the success of any initiative depends on how well we include our franchisees during the decisionmaking process. Franchise owners are savvy entrepreneurs and brand champions; they deserve to understand why decisions are made and to see how their feedback shapes the path forward. Setting aside time to connect with franchisees early—then giving them space to share their struggles and openly addressing their questions—can help franchisors build trust and create a strong sense of belonging within their franchise systems.

Here’s how we create space for open dialogue and feedback from our franchisees at Spherion. We regularly connect with people at all levels of the business through systemwide franchisee surveys, small peer group discussions, and franchisee-led committees tied to our strategic priorities. The result is honest insight and fresh perspectives.

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We also meet monthly, and more frequently as needed, with our Franchise Advisory Council (FAC), which helps me walk in their shoes and treat each decision we make with the care and respect it deserves. Our leadership strives to create a collaborative environment that allows these discussions to be a two-way street where, together, we share insights from what we’re seeing at all levels of the industry and strategize ways that we can adjust our approach when needed. At the heart of it all, our job as the franchisor is to lead with clarity and empathy while ensuring our strategies align with our values. Our desired outcome is to empower our franchisees to take over sharing that vision with their colleagues at the local level.

Harness Peer-to-Peer Collaboration While building a strong culture starts with franchise leadership unifying their franchise network around shared values and goals, I also believe that franchisees play a vital role in reinforcing that vision with each other and their team members.

At Spherion, we encourage franchisees within the same state or region to regularly gather and share on-the-ground insights with each other. We prioritize this type of focused franchisee collaboration by fostering connections through peer groups named after each of our strategic pillars.

In addition to these groups, we support three franchisee-led committees focused on Growth, Profitability, and Evolution—in our Profitability Committee, for example, top-performing franchisees co-create strategies to improve systemwide margins.

Most importantly, our culture of transparency doesn’t stop at the franchiseefranchisor boundary. Our corporate senior leadership team, franchisees, and their colleagues join forces to attend client business reviews, support local Chamber of Commerce events, and offer networking seminars for other business owners. By bringing their staffing expertise out into the community together, our franchise owners elevate the brand locally while reinforcing the collaborative spirit that drives our entire system forward.

Kathy George is President of Spherion Staffing & Recruiting and a Certified Franchise Executive (CFE) with nearly 30 years of experience in the staffing industry. She leads the strategic direction and performance across more than 200 franchise locations nationwide, championing collaboration, innovation, and equity.

Recognized as a Top Staffing Leader to Watch in 2024 and named to SIA’s Global Power 150 Women in Staffing list, Kathy is a passionate advocate for inclusive leadership and workforce transformation.

In-Person Experiences Build Deeper Relationships As franchisors, there’s something special about the energy of being in the same room as your franchisees, whether for systemwide gatherings, one-on-one market visits, or simply getting together to work towards a common goal. These moments recharge teams, deepen individual franchisor-franchisee relationships, and create the kind of shared energy that just can’t be replicated over an email chain or Google chat.

An annual national franchisee meeting is a perfect extended opportunity for franchisors to share stories, celebrate wins together, and reassure your franchise network that you’re doubling down on support when the going gets tough. When you can’t be physically present, consider maintaining that human-to-human connection through on-camera video calls and regular check-ins such as town halls, peer group calls, and monthly business reviews.

Spherion’s Annual National Meeting is one cornerstone of our efforts to meet in person. I love the opportunity to connect with Spherion’s franchise owners and colleagues in personal, meaningful ways.

We look forward to our National Meeting all year long. Aside from planned inperson meetings, my team and I regularly visit franchisees’ offices for in-person strategy meetings, onsite client meetings, or to participate in sales meetings with prospects. These experiences create an even deeper connection by offering the chance to hear directly from people in the field and from the communities our franchisees serve every day. This gives our corporate senior leaders a chance to offer real-world guidance, hands-on coaching,

and to show up as true partners in their efforts.

Collaboration is a Business Strategy A culture rooted in trust, empathy, and collaboration isn’t built overnight. It’s hard, but worth the effort. It takes selfreflection as leaders and as an organization.

By listening to feedback, creating inperson space to deepen relationships at all levels of our organization, and facilitating opportunities for peer-topeer collaboration, we create something much more meaningful than just business growth. We equip our franchisees to thrive professionally and grow their businesses with confidence while bettering the communities where they live and work— because they know they’re backed by a franchisor who makes decisions with them, not for them, strengthening both the brand and the people who bring it to life every day. v Franchising MAGAZINE USA 49

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FRANCHISEE IN ACTION: Pinot’s Palette

Rooted in Purpose and Driven by a Vision: How Shaquanna West Revitalized Two Franchises in Her First Year Over a year ago, Shaquanna West found herself exhausted in her corporate career, burnt out from a toxic environment where, despite holding several leadership positions, she felt restricted and uninspired, overworked and underestimated.

When the opportunity to purchase a Pinot’s Palette paint-and-sip franchise was presented to her, West realized the time had arrived to stop supporting other people’s visions and start investing in her own.

In July 2024, with no prior experience in franchising, business ownership or even art, West acquired her first Pinot’s Palette studio in Summit, NJ. Re-energized by the autonomy, flexibility and creativity of entrepreneurship and confident in her vision to build the joyful space she always dreamed of, she drove a 60% increase in revenue within her first year.

The turnaround was so successful that by February 2025—just seven months later— West acquired a second location in Brick Township, NJ. She credits her rapid success to three key factors.

Fostering a People-First Culture West intentionally builds her business around the people, not the product. She and her team pay close attention to the details that make guests feel seen and celebrated, from curating the right playlist for a Wednesday night class or recognizing a birthday during a public session. Her goal is to create an atmosphere where every guest feels welcomed, remembered and valued.

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“

West intentionally builds her business around the people, not the product. She and her team pay close attention to the details that make guests feel seen and celebrated.

”

That level of hospitality starts from within, with a team culture built on respect, collaboration and trust. Drawing from her own experience in toxic workplaces, West makes it a priority to foster a supportive environment where her artists feel empowered to contribute ideas, take initiative and show up as their full, creative selves. She’s seen that energy flow directly into the guest experience, fueling the joyful, community-driven atmosphere that defines her studios.

Getting Out in the Community West’s people-first philosophy extends beyond the walls of her studios. From day one, she set out to build authentic connections by partnering with local churches, schools, nonprofits and small businesses to host fundraisers and special events. These collaborations have not only introduced new guests but also positioned her studios as trusted, engaged members of the community. West credits this genuine community involvement as one of the most powerful drivers of growth, and one of the most meaningful parts of her journey.

Implementing Strategic Operational Discipline Despite having no prior experience as a business owner, West brought strong leadership, structure and strategic thinking to the table. She quickly optimized her studios’ offerings, hours and class formats to better meet the needs of her guests and drive profitability. One of her first changes was expanding the schedule to include more family-friendly options, such as Mommy and Me classes, kids summer camps and earlier time slots that better suited parents and young families.

West’s people-first philosophy extends beyond the walls of her studios.

“From day one, she set out to build authentic connections by partnering with local churches, schools, nonprofits and small businesses to host fundraisers and special events.

”

West also credits much of her early success to the support and resources provided by the Pinot’s Palette corporate team. From marketing toolkits to operational playbooks and product variety guides, she fully leveraged the franchise system to build a strong foundation. Following the proven framework while adding her own strategic touches made her transition into business ownership both smooth and successful.

Living Her Purpose What began as a leap of faith and a strong belief that people deserve to feel seen and celebrated has turned into two thriving

businesses and a life of purpose for West.

Clear vision and hard work not only drove her studios’ financial success but also built two community hubs that celebrate creativity, confidence and connection— which, for West, is what continues to inspire her every day.

To others who feel burnt out in their corporate careers and may feel scared to take the leap into business ownership, West offers this piece of advice: “You’re allowed to choose yourself. You don’t need permission to pivot. Get clear on what kind of life you want to live—and take one intentional step toward it.” v Franchising MAGAZINE USA 51

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franchisor in depth: LIME Painting

LIME Painting Builds on 2025 Momentum with National Growth, Tech Innovation, and Award Recognition In an increasingly competitive home services landscape, LIME Painting is standing out with a bold approach to franchise growth, operational refinement, and a deepening commitment to quality craftsmanship. As 2025 unfolds, the Denver-based painting franchise is not just growing — it’s evolving.

Known for delivering high-end painting and restoration services to luxury homes and commercial spaces, LIME Painting has hit the ground running this year with new locations, improved systems, and national recognition that further cements its reputation as a leader in the premium painting category.

Expanding Footprint, Thoughtful Growth In the first half of 2025, LIME Painting added several new franchise owners to its expanding roster. Meredith Royall 52 Franchising MAGAZINE USA

launched LIME Painting of Westchester, bringing the brand to New York’s affluent Hudson Valley region. Meanwhile, Gregory Fallen opened LIME Painting of Kansas City, furthering the brand’s reach into the heartland. Another team, Javier Hernandez and Chadya Abou, is preparing to open LIME Painting of North Miami in the coming months.

The company projects five more franchise signings before the end of the year— positioning LIME to close 2025 with seven new territories and a growing footprint across key metropolitan and suburban markets.

“We’re being very intentional about who we bring into the system and where we expand,” said Nick Lopez, Founder and CEO of LIME Painting. “Our growth strategy is about more than just adding dots on the map — it’s about setting our franchise owners up for long-term success by giving them the tools and support they need to excel.”

Building Infrastructure for Scalability Behind the scenes, LIME has taken major steps in 2025 to streamline its internal operations and strengthen its franchise support systems. The company has restructured departments at its corporate headquarters to foster better collaboration, improve agility, and ensure a seamless experience for its franchisees.

This restructuring is also a prelude to significant technology investments, including enhanced digital tools aimed at optimizing workflows, tracking performance, and increasing operational consistency across locations. For a brand that prides itself on delivering exceptional results in often complex, large-scale projects, these upgrades are key to maintaining quality while scaling efficiently.

“We’re laser-focused on building a foundation that allows for thoughtful, sustainable growth,” Lopez explained. “By

Our growth strategy is about “more than just adding dots on the map — it’s about setting our franchise owners up for long-term success by giving them the tools and support they need to excel.

”

and even a local zoo, adding cultural spaces to LIME’s diverse portfolio. And in Charleston, South Carolina, Cory Griggs is executing a blend of residential and commercial projects that require specialty finishes and restoration detail — a testament to LIME’s reputation for craftsmanship.

“These aren’t just painting jobs,” said Lopez. “They’re transformations. And they show the level of trust our franchisees have earned in their communities.”

The Road Ahead

investing in better systems and bringing in exceptional people, we’re ensuring our franchise owners are set up to thrive while delivering the quality and care LIME is known for.”

Recognition and Rising Reputation LIME Painting’s ongoing success hasn’t gone unnoticed. The brand earned a spot in Entrepreneur magazine’s 2025 Franchise 500, a coveted list that ranks the topperforming franchise brands across the U.S. Based on factors like unit growth, brand strength, and financial stability, the ranking affirms what many franchise insiders already know — LIME Painting is a brand on the rise.

The accolade is particularly meaningful given LIME’s position in the specialized segment of high-end painting services, where reputation, trust, and consistency are everything.

“Our inclusion in the Franchise 500 is a

strong indicator that our model works,” Lopez noted. “It’s validation for the hard work of our franchisees and our team, and it motivates us to keep raising the bar.”

Project Highlights from Across the Country While headquarters focuses on strategy and infrastructure, franchisees across the country are bringing LIME’s mission to life with ambitious, high-profile projects.

In Northern Colorado, franchise owner Tyler Fuss is leading a full-scale remodel of a major hotel — a project that showcases LIME’s growing influence in the hospitality space. In Boise, Idaho, Kevin Schramm is overseeing restoration work across several multiunit apartment complexes, reflecting the brand’s expanding role in large residential developments.

Further south, Lorraine Sanchez in San Antonio has taken on a mix of commercial projects that include civic institutions

Looking ahead, LIME Painting is targeting growth along the Northeast Coast and throughout the Midwest, with particular focus on markets like Chicagoland. The company sees strong demand in these areas for upscale painting and restoration services — especially from homeowners and businesses seeking trustworthy, turnkey service providers.

Even as it grows, LIME remains grounded in the values that shaped its founding: love, integrity, mission, and excellence — a philosophy summed up in its L.I.M.E. acronym. These values influence everything from hiring to training to how franchisees interact with customers.

“We want to be known not just for what we do, but how we do it,” Lopez added.

“That’s what makes LIME different.”

As 2025 continues, LIME Painting shows no signs of slowing down. Instead, the brand appears to be doubling down on its commitment to service, support, and smart growth — a combination that’s proving to be as durable as the finishes they apply.

For more information about LIME Painting’s services or franchise opportunities, visit limepainting.com.

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franchisor in depth: Shawn Lalehzarian, Co-Founder & CEO of The Red Chickz

From Clicks to Crunch:

How The Red Chickz’s TikTok Fame is Fueling a Franchise Boom We opened our first Red Chickz in downtown L.A. back in 2018 not to go viral or to rack up likes, but simply to serve seriously crunchy, flavorful chicken. The idea came after a trip to Nashville, but with a twist we thought Californians would love. We wanted something bold, honest, and delicious, never imagining that TikTok would catapult it into the spotlight.

Fast-forward to today, and we’re looking at over 1.1 million TikTok followers and 228K on Instagram, with more than 38 million likes across our TikTok videos.

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it’s the kind of energy that can launch a brand into people’s daily conversations. We have five locations open and have already signed more than 35 franchise deals in places like Texas, New Jersey, North Carolina, Oklahoma, and beyond, and we have no doubt that our virality on social media feeds this growth.

Authenticity Over Ads We didn’t hire fancy ad agencies or create polished campaigns. We kept things raw. If someone took a crunchy bite of our French Toast Chicken Sandwich or drizzled honeybutter on their Nashville Hot Chicken Tacos, we asked them to post it. We let the food, and our fans, tell the story. And before long, comments like “When are you coming to Chicago?!” or “We need this in Atlanta!” started flooding in.

From Followers to Proof of Concept The enthusiasm we see online isn’t merely flattery; it’s complete validation.

Every time someone shares a satisfying sandwich drop or a crunch in slow motion, they’re signaling real interest. And when thousands of people comment asking for a location in their city, that kind of organic demand speaks volumes.

For prospective franchisees, this fan energy becomes proof that the concept truly works. It shows that there’s a built-in audience ready to show up on day one. In places like Cypress, TX, that’s exactly what happened: our digital presence created real-world buzz long before the doors even opened. That kind of pre-launch traction isn’t something you can buy; it comes from genuine connection and excitement for the brand.

For prospective franchisees, this fan energy becomes proof that the “ concept truly works. It shows that there’s a built-in audience ready to show up on day one. ”

Built for the Social Age Going viral is great, but actually sustaining a business based on that virality takes structure. We built a simple, scalable model with streamlined menus and small footprints. Think shareable items like Chipotle Corn Ribs, Cheese Curds, Potato Wedges, or Cauliflower Bites, combined with mains like our Honey Butter Sandwich. Foods that taste great and look amazing on camera.

Behind the scenes, we’ve brought in industry pros like Spencer Sabatasso, our VP of Development, to guide our expansion thoughtfully. That’s why we’ve locked in multi-unit deals—from Bakersfield to NJ

and NC—and are moving steadily into new regions from coast to coast.

What’s Next We’re not chasing arbitrary growth targets… we want to be the hot chicken brand that people actually love. Every new franchise isn’t just opening another location to check off the box; they’re joining a movement fueled by community, shared moments, and yes, TikTok comments that just never sleep.

If you’re serious about bringing bold, iconic flavor, plus being part of something people are already obsessed with, The Red Chickz might just be the scroll-stopping opportunity you’ve been waiting for.

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EXPERT ADVICE: Michael Moorhouse | President | Mosquito Shield

Top franchise owners come in all shapes and sizes, but they share these traits in common of economic Even in a season franchising uncertainty, the wing. Each year, world keeps gro trepreneurs are more aspiring en chise model— drawn to the fran looking to whether they’re rporate leave behind a co years of trade career, leverage a family experience, build d an existing legacy or expan lio. business portfo ess em? Proven busin What attracts th egies, at str g le marketin models, replicab make at th s ing resource and robust train le. ab hip more attain business owners

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Franchising is a welcoming space where people from all personality types and diverse backgrounds can thrive. Some come into franchising with years of business experience, while others are just getting started. Yet among top-performing franchise owners, several shared traits emerge as key drivers of success.

Both for those who are considering entry into the franchising space and for those who long to take their current franchise business to the next level, these traits are worth identifying and cultivating.

Clarity of purpose People get into franchising for all different reasons. Being clear-eyed about personal and professional objectives is important for determining what kind of franchise to buy, and how to drive that franchise forward.

For example, some franchise owners are primarily interested in achieving a certain lifestyle, perhaps enjoying greater work-life balance than what they experienced in their previous roles. For these owners, seasonal businesses may be worth considering.

For others, the goal is pure profitability—in which case, multi-unit or even multiterritory ownership may be on the table.

Regardless of the specifics, clearlydefined goals can provide direction for any franchise owner, helping inform any business decisions they make along the way.

Love of learning Franchising can be ideally suited for lifelong learners, curious people and anyone who believes in the importance of continuous improvement.

Joining a franchise system entails plenty of learning opportunities, not just during the initial onboarding but also on an ongoing basis. For example, a good franchise platform will offer: • Greater understanding of their industry, vertical and customer base.

• Initial and recurring training on franchise best-practices, encompassing operations, finances and more.

• In-depth training in technologies that have been vetted and chosen by the

Michael Moorhouse is president of Mosquito Shield, America’s trusted provider of effective residential mosquito and tick control service. Mosquito Shield, part of the Five Star Franchising platform of home service brands, was ranked the #1 franchise in pest control by Entrepreneur in 2023, 2024 and 2025.

system, designed to help local owners operate more efficiently.

A love of learning ensures that local owners can quickly pick up on the basics of their franchise model, remain open to ongoing skills formation and provide a good example for their employees, demonstrating the value in coachability.

An implementer mindset Some people are drawn to entrepreneurship because they want to build a business from scratch.

While there is ample room in the franchising world for dreaming big and thinking creatively, it’s also important to have an “implementer” mentality—the ability to internalize proven models and structures, to replicate them in a local context and to convert them into real revenue.

The top franchise owners tend to be operators who can execute an existing playbook with the utmost precision. Those who are detail-oriented and systemsminded tend to thrive in a franchise setting.

With that said, it’s also important for owners to identify ways to personalize their local branch, and to speak more directly to the needs of the local community. Adapting franchise systems to thrive in a particular city or region is vital for any local owner to succeed.

The ability to pivot Speaking of adapting: While franchising emphasizes structure and replicability, there can be change in any business or industry. The best franchise owners can execute a playbook but also remain nimble, pivoting in response to major shifts. These shifts can encompass:

• Feedback from local customers • Changes within the franchise platform, including new technologies or product lines • Broader shifts within the industry Successful owners need to know their franchise playbook inside and out but also be ready to absorb any necessary changes quickly and frictionlessly.

Community connections In a successful franchise relationship, both the franchisor and the local owner bring something to the table.

The franchisor’s offerings include not just centralized training and support structures, but also a nationally-recognized brand identity—immediately conveying professionalism, trustworthiness and expertise.

The best local owners complement that national identity with community roots.

They’re active and visible in the life of their city and town, they have a robust network of regional relationships and they are committed to serving their neighbors with integrity.

In short, top franchise owners know how to leverage a proven brand while deeply engaging with their local community to build trust and goodwill.

Franchise systems provide a setup for success There are certain traits and skillsets that go a long way toward franchise success.

All of those traits can be magnified and channeled by a franchise system, which provides the infrastructure needed for new and seasoned owners alike to achieve scalable growth and personal goal fulfillment. v Franchising MAGAZINE USA 57

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have your say: Mary Kennedy Thompson | CEO | BNI Global

“

Starting a new business invites questions—Will my business work?

Can I handle the demands? Will I be successful? But a network can help you build consistency, confidence, and connections, especially during times of uncertainty.

”

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Strength in Numbers:

The Power of Belonging to a Network During Economic Uncertainty I opened my first franchise in the ‘90s. During a recession.

Fresh out of the Marine Corps.

Without any real business knowledge.

It was an exciting, thrilling, but also unnerving time. As I was navigating this new adventure, I attended a meeting with Business Network International (BNI).

That decision put me on a course I never could have imagined. Through the other professionals I met, I learned processes that helped me become a better leader and manager. I learned financial principles that made me a better entrepreneur. I learned that the right connections help you win new clients. But the greatest thing this network taught me was that I wasn’t alone.

I might have been in business for myself, but I wasn’t by myself.

Starting a new business invites questions— Will my business work? Can I handle the demands? Will I be successful? But a network can help you build consistency, confidence, and connections, especially during times of uncertainty.

Network to Grow It’s lonely at the top. Uncertain times bring worry and stress. As a leader, you don’t have the luxury of going to your team and saying, “I don’t know how we’re going to do this.” However, you can share those feelings with other leaders.

As the CEO of my business, I can’t be my only source of information. I need to tap into the knowledge of other leaders so I can stay relevant, expand my perspective, and grow. Together, we can do amazing things.

Many minds do better than one mind.

When times are uncertain, I need great minds to help me with my business.

By joining the right network, you can work alongside great minds who can help solve challenges, provide fresh ideas, and more.

Here are a few examples of the great minds you have access to in a strong network like BNI. • Sales Team: When you have people who know, like, and trust you, they organically become your advocates.

They talk to their peers, and when they see an alignment of services or partnerships, they make the introduction.

It’s natural, authentic and more personal, which leads to a stronger chance of closing the sale. It also costs a lot less than hiring that sales team yourself.

• Mastermind Team: About 80% of the art and science of business is the same, regardless of industry. Think about it: The principles behind creating positive customer experiences, smart money management, smart human management, and great leadership are the same across industries. Tap into the ideas and expertise of the mastermind group in your network to analyze how they conduct business. Learn from their failures and successes.

• Crisis Mitigation Team: When times are uncertain or when things go wrong, your network provides access to people who can serve as your sounding board. For example, when COVID hit, I immediately reached out to people within my industry, people outside the industry, competitors, and business alliances to ask for advice about getting through difficult scenarios. Use your group to level set, share ideas, and create change.

The world of business is cyclical, so when you face uncertain times, surround yourself with people who can help you strategize ways to mitigate risk and navigate the uncertainty. Find out what solutions they tried, what the outcomes were, what they wish they would’ve done, or what you can expect in the situation.

Your network can also provide assurance

and peace of mind that things will be okay because, after all, they’ve been through it too.

Network to Learn BNI has grown every year for the last four decades. Why? Because we’re always evolving. I’m a fan of evolution over revolution, and I try to get 1% better every day. How does that translate in business?

You must think outside the business.

Here’s what I mean: At BNI, we make sure that we spend time understanding the economic environment, business landscape, and world of innovation, whether that means learning about digital transformation, AI tools, or the new theories and thoughts behind the technologies. However, amid this discovery, we never lose our core competency. We believe in traditions plus innovations. We keep the tradition of a strong meeting and what it does for networking, and then we add the innovation, like the BNI Connect member app. Businesses have to protect their core competencies to keep their competitive edge, but they must evolve to stay relevant.

The right network is full of people who show up, not just for business reasons, but for humanity reasons. Networking isn’t about dollars, it’s about time. When it comes to selecting a business network, spend time getting to know the people and processes so you can reach a level of comfort. You want to feel good about referring the business, and in turn, you want to trust that the business referrals you receive will have been done with the same thought and care.

The human connection is stronger than ever, buoyed by the ability to meet more people in more channels and from more places. Join a network to tap into that power. When you do, you’ll be able to give as much as you get. v Franchising MAGAZINE USA 59