Page 1

Franchising usa $5.95 www.franchisingusamagazine.com

The magazine for franchisees

VOL 07, ISSUE 1, nov 2018

Where Franchising is in Fashion

special

food franchising feature - part 2

Franchises

FEATURED FRANCHISEE MONKEE’S OF MOUNT PLEASANT, SC Photo By Andrea Kinnear

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

Are Still The Best First Job! TOP LAWYERS’ ADVICE


Don’t miss an issue COV ER STO RY

Page 11

M o n ke e’s

“When I first opened Monkee’s, I fulfilled my dream of owning a business. Now what thrills me even more is the ability to turn others with a goal of owning a chic and trendy boutique into entrepreneurs in their own right.” - DeeDee Shaw

Expansion Plan

MONKEE’S:

“The drive to expand comes from the interest of other people,” explains Shaw. “There is a demand to meet.” The growth plan calls for at least 10 new franchise locations per year nationwide.

WHERE FRANCHISING IS IN FASHION Monkee’s, the upscale women’s boutique franchise with an unusual name and rich history, is ready to expand its reach across the United States. With its eye-catching logo, Monkee’s has been a Southern staple for more than 20 years — withstanding the test of time

and technology. The franchise brand is

synonymous with personalized customer

service and cutting-edge designer fashion making it a perfect fit for entrepreneurs with an eye for style and success.

Fashioning a Franchise In 1995, the original Monkee’s store opened for business as a small shoe store, offering designer footwear to the fashion-starved city of Wilmington, North Carolina. Founder DeeDee Shaw affectionately named the business after the phrase her mother called her children — her “bunch of monkeys.” Girly, inviting, and cozy — Shaw designed the boutique store to feel like a well-appointed living room.

opened her own Monkee’s boutique in

Winston-Salem. Together, the two took Monkee’s from a shoe store to a full-

blown boutique carrying designer clothes, accessories, bags and shoes. Instead of shopping at big department stores or

online, customers traveled to Monkee’s for an intimate shopping experience like no

other. Some out-of-town customers to the

store even planned vacations to allow for a future visit to Monkee’s.

“I would love to have one of these,” Brenda Maready, then a loyal friend and customer, recalls saying to Shaw.

After realizing the growing potential of

Less than a year later, Maready, now co-owner of Monkee’s Franchising LLC.,

extended beyond the Tar Heel State with

the store, the pair began to franchise the

concept. The Monkee’s footprint has now 27 stores in nine states.

The Monkee’s Franchising, LLC team has a full staff at the corporate headquarters in Winston-Salem, North Carolina — from operations to marketing — to meet the needs of franchisees. Additionally, the team partners with an interior design firm and real estate company to assist franchisees. Leading the expansion launch is Troy Taylor, Vice President of Franchise Development, who brings more than 30 years of experience as a franchisor and franchise developer. “We have everything we need to quickly expand across the country,” adds Taylor. “For Monkee’s, this is a healthy growth rate, which allows the company to focus on quality franchisees who are committed to following Monkee’s highly successful proven system.” The all-in startup investment for a Monkee’s location starts at $200,550. Individual stores are generally between 1,500 to 1,800 square feet, which are much

COV ER STO RY

Get the App

Franchising USA $5.95 www.franchisingusamagazine.com

DeeDee Shaw

Brenda Maready

THE MAGAZINE FOR FRANCHISEES easier to manage and operate, and require less build-out cost, fewer employees and less rent. A typical Monkee’s boutique shop can be operated with only 3-5 employees.

Style of Support “Monkee’s has perfected operations and support systems to provide all the ingredients that would lead our candidates to profitability,” says Perry Ludy, Vice President of Operations for Monkee’s. “Our franchisees are able to work within their passion. They get the challenge of running a complete business at a relatively low cost of entry as compared to other concepts.” The Monkee’s system assists franchisees in starting up their boutique from the grand opening and beyond. Corporate provides on-going operational support to help each owner reach their business goals. Marketing and advertising services are also a mainstay of the Monkee’s system

Franchising USA

VOL 07, ISSUE 1, NOV 2018

“Millennials and baby boomers have both been successful franchise owners; if they find the right location, have a great sense of style and love connecting with others.” - Brenda Maready

WHERE FRANCHISING IS IN FASHION

and include social media, email marketing and website services. One of the most important aspects of the Monkee’s secret to success is the training franchisees receive on how to implement the brand’s signature customer service.

Monkee’s also has an established Franchise Advisory Council which allows for owners to present changes and improvements for corporate to consider for the stores.

Individuality Welcome The company sets itself apart from other retail concepts by giving franchisees

SPECIAL

FOOD FRANCHISING

Franchising USA

FEATURE - PART 2

FRANCHISES

FEATURED FRANCHISEE MONKEE’S OF MOUNT PLEASANT, SC Photo By Andrea Kinnear

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

ARE STILL THE BEST FIRST JOB! TOP LAWYERS’ ADVICE Business Franchise Australia and New Zealand 1

www.franchisingusamagazine.com


Franchising usa The magazine for franchisees

FRANCHISING USA VOLUME 7, ISSUE 1, 2018 president: Colin Bradbury. colin@cgbpublishing.com

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

advertising: advertising@cgbpublishing.com

Editorial Department: managing editor: Diana Cikes editor@cgbpublishing.com

Editorial team: Gina Gill Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: Monkee’s ®

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Comments

f r o m t he publ i s he r & e d i t or Welcome to the November issue of Franchising USA. Do you dare to be different? Are you willing to try new things? If you answered yes to both questions, then you’re likely an entrepreneur or you’re interested in becoming one. Because what lies at the heart of the entrepreneurial experience is taking risks and trying new things, even when you have no idea of the outcome, and successful entrepreneurs are eager and excited to go out on a limb and explore new approaches and experiences. Our Cover Story this month looks at Monkee’s, an upscale women’s boutique franchise that embraces the notion of being different and shows how it pays off to try new things. Cookie cutter is out of the question for this franchise with an unusual name and rich history; the brand strives to be different in every aspect, from its name to locations to the look and feel of each store. Breaking the franchise mold when it comes to individuality, the company sets itself apart from other retail concepts by giving franchisees flexibility to customize their store to what speaks to them. Turn to page 10 to read more about what makes Monkee’s different and the company’s plans to expand its reach across the United States. Our Special Feature is Food Franchising Part 2, where we continue to look at a

thriving industry ripe with a variety of franchising opportunities. But while food franchises bring consistency to the table, it seems that it’s also time to look outside the box when it comes to the business of food since it reaches well beyond the typical restaurant. Be sure to read our Feature Article to learn what lies outside the walls of restaurants that could deliver great profit. Our Veterans in Franchising Supplement features Franchising a Coffee Company with a Veteran Theme, with Military Coffees on the Cover. Seeing the need for additional opportunities for all veterans, the brand’s co-owners Lawrence Curell and Dana Kern created the Fighting Force Specialty Coffee brand to honor veterans and public safety professionals and create opportunities for veterans through franchising. Turn to page 46 to read about the company’s goal to have a franchisee near every military installation within the next five years and learn more about their franchise opportunity. Have a question about your franchise? We want to help answer it! Send your franchising questions to editor@ cgbpublishing.com and it could get featured in a future Ask the Expert with our industry expert and regular contributor Evan Hackel. Happy reading!

“Champion the right to be yourself; dare to be different and to set your own pattern, live your own life, and follow your own star.” - Wilferd Peterson

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising USA

a nchsing usa f ra nchising usa

Page 3


contents

november 2018

On the Cover

10 Cover Story: Monkee’s: Where Franchising is in Fashion 19 Special Food Franchising Feature Part 2

10

38 Franchises Are Still the Best First Job!

In Every Issue 6

What’s New! Announcements from the industry

19 Food Franchising Feature Part 2

14

41 Veterans Supplement - News and Information

for Veterans in Franchising

59 A-Z Franchise and Services Directory

Spotlight On Service 16 The Interface Financial Group

16

Expert Advice 14 Control the Message

Heather Ripley, CEO, Ripley PR

38 Franchises Are Still the Best First Job!

George Knauf, Senior Franchise Business Advisor, FranChoice

54 Maximizing Online Data for Offline Sales

26 Franchising USA

Josh Allen, Director of Marketing, Location3


Ask the Expert

30

56 Underperforming Employees

Evan Hackel, CEO, Tortal Training

Food Franchising Feature PART 2

32

On the Cover 36 Future of Location Intelligence:

Data-Driven Market Planning for Restaurants

30 A Franchisee’s Perspective:

The Importance of Evolving a Brand

32 Quick and Casual Delivers Profitability in Food Service In Every Issue

36

20 Feature News 26 Feature Article Expert Advice 30 A Franchisee’s Perspective:

The Importance of Evolving a Brand Cary and Jacquelyn Albert, Franchisees, Schlotzsky’s

32 Quick and Casual Delivers Profitability in Food Service

38

Christopher Conner, President, Franchise Marketing Systems

34 Are You Reimbursing Your Delivery Drivers in Compliance

with Labor Laws? Danielle Lackey, General Counsel, Motus

36 Future of Location Intelligence:

Data-Driven Market Planning for Restaurants Keenan Baldwin, Co-Founder & Co-CEO, SiteZeus

54 Franchising USA


f ra nchising usa

what’s new!

Goldfish Swim School Becomes an Official Sponsor of the USA Swimming Foundation

Goldfish Swim School Franchising, LLC has signed on as an official sponsor of the USA Swimming Foundation, the philanthropic arm of USA Swimming. The company will support the Foundation’s Make a Splash initiative, a national child-focused water safety campaign that aims to provide the opportunity for every child in America to learn to swim, by becoming an official learn-to-swim provider and water safety advocate across the country. In addition to providing swimming lessons and educating children and their families on the importance of learning how to swim, Goldfish Swim School Franchising has set a fundraising goal to raise $1,000,000 by 2024 in an effort to help fund free or reduced-cost swim lessons in communities across the country. “Since launching Goldfish Swim School more than a decade ago, we’ve worked hard to not only teach kids how to swim, but also promote the importance of water safety to children and their families,” said Jenny McCuiston, Co-Founder of Goldfish Swim School. “We’re honored to join forces with the USA Swimming Foundation and are confident that through our partnership, we can continue to raise awareness about water safety across the

United States and provide kids with the opportunity to build their confidence in the pool while also having fun.” For more information on the USA Swimming Foundation and the Make a Splash initiative, please visit www.usaswimmingfoundation.org/makeasplash.

Shoney’s Restaurant Opens Fultondale, Alabama Location patio that can be enclosed by sliding and garage-style glass walls for multi-seasonal use. The location now features a new menu, which will include a fully stocked fresh food bar for breakfast, lunch and dinner as well as other entrees ala cart. This location was bought by Hallmark Hospitality Group, backed by Frank and Keith Hall. In attendance was Fultondale Mayor, Jim Lowery, The City Chamber of Commerce, The Fultondale City Council and Members of Shoney’s Franchise Team. Following Ribbon Cutting, Shoney’s famous hot fudge cake will be served to our guests.

Shoney’s Restaurants has opened a franchise in the Birmingham metro area. The popular restaurant opened at 1234 Boots Blvd. in Fultondale on Sept. 17. The Fultondale restaurant now feature a newer design compared to older locations with contemporary features and a large outdoor

Franchising USA

Shoney’s Restaurants opened its first location in 1947 – and has become a household name for serving All-American food for over 70 years. From starting as a single drive-in in West Virginia to now having a footprint in 17 states, Shoney’s continues to be one of the nation’s top casual dining destinations. To learn more about becoming a Shoney’s Restaurants franchisee, please visit the SHONEY’s website at franchising.shoneys.com.


PROSE Healthy Nail Boutique Franchise to Expand into 12 States ®

PROSE, the healthy and enriching hand and foot care brand, revealed plans to expand into numerous regions across twelve states. Joining the existing two locations in the Arizona market, PROSE has signed area development agreements to open boutiques in Florida, Tennessee, New Jersey, Illinois, Indiana, Colorado, Nebraska, North and South Dakota, Minnesota, and Wisconsin. The cornerstone of PROSE’s creation is the commitment to provide consistently high levels of professionalism throughout all our boutiques and design a better way to create beautiful hands and feet every day. After eight months in operation, the brand is delivering measures to ensure each boutique is comfortable and clean and has a suite of curated products and protocols designed to be natural and results-driven. This includes the use of industry-leading sterilization techniques, non-toxic, hypoallergenic products and an inspiring space that is free of overwhelming smells. Personal phone plugs, purse hooks, customized pedicure chairs, hydrating and nourishing refreshments and environmentally friendly, enriching products are available for each guest and member to enjoy with every visit. Over 200 nail polish colors from the highest-quality brands provide an array of gorgeous, fresh hues that change with each season. PROSE also offers a risk-free membership program with a wide range of advantages and savings for themselves, family and friends. To learn more about PROSE ownership opportunities in the U.S., visit www.myprose.com/own.

IBA’s Curt Maier Joins The Franchise Brokers Association (FBA) The Franchise Brokers Association (FBA) announced today that International Business Associates (IBA) (www.ibainc.com Vice President of Business Development and M&A/ business broker and franchise consultant Curt M. Maier joined the FBA. Sabrina Wall, FBA’s Commenting on Mr. Maier’s participation in the FBA, IBA President & CEO Gregory Kovsky stated “Curt’s selection of the FBA enables him to enhance his already superior service to his clients. IBA is very experienced in the sale of existing franchised businesses as well as

independent family owned and privately owned businesses. The FBA is an outstanding organization which assists franchise consultants like Curt in showcasing their franchise and business listings and services to a broad number of potential buyers.” Sabrina Wall, FBA’s Founder and Executive Director, welcomed Mr. Maier back to the organization where he previously was a member prior to selling his wellr espected Seattle metropolitan area business and franchise brokerage business and noted “the addition of Curt to our association is an example of the kind of high quality, passionate franchise and

business brokerage professionals the FBA is proud to have in our membership. We welcome Curt back and welcome IBA to the FBA and look forward to a long and mutually beneficial relationship in serving the Pacific Northwest business community and clients Curt and IBA work with across the country and world.” www.franchiseba.com

Franchising USA

f ra nchising usa

Page 7


f ra nchising usa

what’s new!

Modern Acupuncture Embarks on National “LET’S Tingle” Movement to Elevate Acupuncture in the U.S. propel acupuncture into the 21st-century mindset.”

Modern Acupuncture™, the world’s first acupuncture franchise, has announced the launch of its national movement to improve lives through acupuncture. The company has already surpassed 70,000 patient visits among its first 29 locations, and plans to double that number

in the next six months as part of the movement. “Modern Acupuncture has already changed thousands of lives across the country and we want to do more of that,” said Modern Acupuncture CEO Matt Hale. “That’s what is behind our new movement: Let’s Tingle. It’s time to

The “Let’s Tingle” movement features new attention-grabbing creative with original photography by famous Swedish Photographer Henrik Halvarsson that is meant to capture attention and spark conversation. Modern Acupuncture’s key messaging is to provide a non-tox beauty regimen and a natural and nonpharmaceutical way to deal with pain and stress. The concept was created by New York-based movement marketing agency StrawberryFrog, founded by Scott Goodson. Since the creation of the flourishing brand in August 2016, 488 regional developer licenses have been awarded as well as 140 franchise licenses. For more information about franchising opportunities, please visit modernacupuncturefranchise.com.

Industry Staffing Leader NEXTAFF Opens Des Moines Office NEXTAFF, an industry leader in identifying quality talent for businesses, opened its first location in Des Moines, Iowa, on Oct. 1. Owned and operated by local entrepreneur and Iowa native Tom Moreland, the office will serve the five-county Des Moines metropolitan area and focus on healthcare staffing solutions. Moreland has been in the health care industry for 19 years. Moreland has founded several health care organizations that have served more than 20,000 people in 11 states. He is also a philanthropist and CEO of Spirit Cares. “Tom has such a big heart and a willingness to help others,” said Cary Daniel, NEXTAFF co-founder and director. “I have no doubt his drive and talent will make this office a success. I look forward to seeing him implement our X-FACTOR™ method

Franchising USA

specifically for the healthcare industry in Des Moines.” NEXTAFF helps companies identify, evaluate and acquire quality talent through their proprietary X-FACTOR™ model. Their comprehensive approach is designed to outperform a typical staffing supplier model by up to five times. Each office is locally owned and operated, which allows clients to work directly with owners in hiring quality talent. For more information about NEXTAFF’s franchise opportunities, visit www.nextaff-franchise.com.


FirstLight Home Care Coming to Tampa Bay Area

Tint World® Opens First Arizona Location National non-medical home care provider announces two new locations serving both Hillsborough and Pasco counties FirstLight Home Care, an award-winning provider of non-medical home care, today announced it will open two locations in the Tampa Bay area this fall. The offices will be owned and operated by Farooq “Mark” Hamid and Jabeen Hamid. FirstLight Home Care of North Tampa will be serving the north Hillsborough area, including Temple Terrace, Thonotosassa, Lutz, Pebble Creek and New Tampa. FirstLight Home Care of East Pasco will be located in the Land O’Lakes area and will provide services to southeast Pasco County, including Dade City, Zephyrhills, San Antonio and Wesley Chapel. Qualified caregivers — home health aides and CNAs — interested in FirstLight career opportunities are encouraged to email Mark Hamid at mhamid@ firstlighthomecare.com. The FirstLight offices will meet increasing demand for home care in Florida as baby boomers choose to age at home. FirstLight serves seniors, adults with disabilities, new mothers, veterans, those recovering from surgery and other adults in need of assistance. Their caregivers help with many needs – from personal hygiene and household duties such as cooking, cleaning and running errands to mobility assistance and dementia care.

National Automotive Styling Centers™ franchise enters Phoenix metropolitan market with new store in Chandler Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, has entered the Arizona market with a new store in Chandler, part of the Phoenix Metropolitan Area. The new location is the first of four planned stores in the 11th largest metropolitan area in the United States. Tint World® of Chandler provides a full range of automotive styling and safety services including automotive tint, paint protection film, mobile electronics, advanced driver-assistant systems and car stereo upgrades, and residential, commercial and marine window film. “Chandler and the rest of the Phoenix area is primed for success,” said Charles J. Bonfiglio, president and CEO of Tint World®. “Tint World®’s industry-leading products and services, recognizable brand, and reputation for excellence and quality will thrive in an area that’s experiencing incredible growth. We’re looking forward to exceptional success in Chandler.” The new Tint World® of Chandler is located at 3170 N. Arizona Ave. For more information, call (480) 562-6810.

“The need for quality, non-medical home care services has never been greater,” said Jeff Bevis, FirstLight Home Care co-founder and CEO. “We are eager to extend FirstLight’s culture of care to meet this growing need and help improve the well-being of members of the community.”

Tint World® Automotive Styling Centers™ offer sales and installation of auto accessories, mobile electronics, audio video equipment, security systems, custom wheels and tire packages, window tinting, vehicle wraps, paint protection films, detailing services, nano ceramic coatings, maintenance and repair services, and more. Tint World® is also the leading provider of residential, commercial and marine computerized window tinting and security film services with locations throughout the U.S. and abroad, with franchise opportunities available worldwide.

For more information, visit www.firstlighthomecare.com.

For more information, visit www.tintworldfranchise.com.

Franchising USA

f ra nchising usa

Page 9


cov er sto ry

M o n ke e’s

monkee’s:

Where Franchising is in Fashion Monkee’s, the upscale women’s boutique franchise with an unusual name and rich history, is ready to expand its reach across the United States. With its eye-catching logo, Monkee’s has been a Southern staple for more than 20 years — withstanding the test of time

and technology. The franchise brand is

synonymous with personalized customer

service and cutting-edge designer fashion making it a perfect fit for entrepreneurs with an eye for style and success.

Franchising USA

Fashioning a Franchise In 1995, the original Monkee’s store opened for business as a small shoe store, offering designer footwear to the fashion-starved city of Wilmington, North Carolina. Founder DeeDee Shaw affectionately named the business after the phrase her mother called her children — her “bunch of monkeys.” Girly, inviting, and cozy — Shaw designed the boutique store to feel like a well-appointed living room.

opened her own Monkee’s boutique in

Winston-Salem. Together, the two took Monkee’s from a shoe store to a full-

blown boutique carrying designer clothes, accessories, bags and shoes. Instead of shopping at big department stores or

online, customers traveled to Monkee’s for an intimate shopping experience like no

other. Some out-of-town customers to the

store even planned vacations to allow for a future visit to Monkee’s.

“I would love to have one of these,” Brenda Maready, then a loyal friend and customer, recalls saying to Shaw.

After realizing the growing potential of

Less than a year later, Maready, now co-owner of Monkee’s Franchising LLC.,

extended beyond the Tar Heel State with

the store, the pair began to franchise the

concept. The Monkee’s footprint has now 27 stores in nine states.


“When I first opened Monkee’s, I fulfilled my dream of owning a business. Now what thrills me even more is the ability to turn others with a goal of owning a chic and trendy boutique into entrepreneurs in their own right.” - DeeDee Shaw

Expansion Plan “The drive to expand comes from the interest of other people,” explains Shaw. “There is a demand to meet.” The growth plan calls for at least 10 new franchise locations per year nationwide. The Monkee’s Franchising, LLC team has a full staff at the corporate headquarters in Winston-Salem, North Carolina — from operations to marketing — to meet the needs of franchisees. Additionally, the team partners with an interior design firm and real estate company to assist franchisees. Leading the expansion launch is Troy Taylor, Vice President of Franchise Development, who brings more than 30 years of experience as a franchisor and franchise developer. “We have everything we need to quickly expand across the country,” adds Taylor. “For Monkee’s, this is a healthy growth rate, which allows the company to focus on quality franchisees who are committed to following Monkee’s highly successful proven system.” The all-in startup investment for a Monkee’s location starts at $200,550. Individual stores are generally between 1,500 to 1,800 square feet, which are much

DeeDee Shaw

easier to manage and operate, and require less build-out cost, fewer employees and less rent. A typical Monkee’s boutique shop can be operated with only 3-5 employees.

Style of Support “Monkee’s has perfected operations and support systems to provide all the ingredients that would lead our candidates to profitability,” says Perry Ludy, Vice President of Operations for Monkee’s. “Our franchisees are able to work within their passion. They get the challenge of running a complete business at a relatively low cost of entry as compared to other concepts.” The Monkee’s system assists franchisees in starting up their boutique from the grand opening and beyond. Corporate provides on-going operational support to help each owner reach their business goals. Marketing and advertising services are also a mainstay of the Monkee’s system

Brenda Maready

“Millennials and baby boomers have both been successful franchise owners; if they find the right location, have a great sense of style and love connecting with others.” - Brenda Maready and include social media, email marketing and website services. One of the most important aspects of the Monkee’s secret to success is the training franchisees receive on how to implement the brand’s signature customer service. Monkee’s also has an established Franchise Advisory Council which allows for owners to present changes and improvements for corporate to consider for the stores.

Individuality Welcome The company sets itself apart from other retail concepts by giving franchisees

Franchising USA

cov er sto ry

Page 11


cov er sto ry

M o n ke e’s

HIGH POINT, NC

“The drive to expand comes from the interest of other people. There is a demand to meet.” - DeeDee Shaw

Entrepreneurial Insights “When I first opened Monkee’s, I fulfilled my dream of owning a business,” says Shaw. “Now what thrills me even more is the ability to turn others with a goal of owning a chic and trendy boutique into entrepreneurs in their own right.” As featured on High Point Discovered // Photography by Alisha Schwanke

flexibility to customize their store to what speaks to them. Cookie cutter is out of the question.

Inventory is another aspect where owners

“We break the franchise mold when it comes to individuality,” explains Maready, who, aside from the signature “M” and the Monkee’s color scheme and shopping bags, doesn’t expect or want every boutique to look the same on the inside.

have the exact same items in it. Monkee’s

Even store locations can vary, from a shopping center to the unexpected. One store recently opened in a historic fire station; another set up shop in an old bank. The Monkee’s real estate team guides owners through the entire process, including market research and area demographics, in selecting a protected area and site for stores, negotiation, as well as store design.

Franchising USA

are allowed to let their individuality

shine. Every Monkee’s store does not understands that buying trends vary

by market and encourages franchisees to purchase merchandise that will sell

successfully within their market. Monkee’s corporate buyer accompanies new

franchisees on trips to market to assist

with inventory buys. The corporate team

also leverages sales data across the system to identify brands and items that are best sellers.

What remains consistent throughout the

Monkee’s franchise system is the highly

personalized service on which Shaw and Maready have built their reputation.

Each year DeeDee and Brenda meet with people, from full-time mothers to corporate executives, who have one common dream: to own a retail business. Current franchisees include young mothers, empty nesters, men, husband/ wife teams, mother/daughter teams, and best friends. “Millennials and baby boomers have both been successful franchise owners; if they find the right location, have a great sense of style and love connecting with others,” adds Maready. No matter the level of experience in retail or entrepreneurship, the brand is ready to welcome the next bunch of Monkee’s to swing from the branches of success. To learn more about owning a Monkee’s franchise, visit www.ownamonkees.com. Franchise inquiries can also be directed to Troy Taylor at 336-529-5200 or troy@shopmonkees.com.


Page 13

Want to stay on top of the latest news and whats happening at the forefront of franchising?

Franchising USA THE MAGAZINE FOR FRANCHISEES

Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

To subscribe visit: www.franchisingusamagazine.com


ex per t advice

Heather Ripley, CEO of Ripley PR

Control the message

Love it or hate it, you’ve got to know how to work with the media But there are ways to limit the impacts. Do you or your franchisees know what to do when a reporter comes calling about an incident that can taint your reputation? Even in the realm of positive stories, it helps to have the poise, clarity, body language and presentation skills that only comes with practice. Professional media training is a must for franchisors in today’s 24-hour news and social media cycles. Here are seven ways you can improve your messaging through media training with a professional. Heather Ripley

Is all publicity good publicity? No, of course not. The old canard is false. Just ask franchisors who have grappled with the aftermath of contaminated food, allegations of racism, or credit card fraud. One instance of poor judgment by a franchise owner or his or her employees can have far-reaching effects for the entire franchise brand. Bad press can sully a brand and sink sales.

Franchising USA

1

Crisis plan.

Do you have a crisis plan in place? If the news media comes calling, you don’t want an unprepared franchise manager hemming and hawing in front of a camera or microphone. You need to have a clear chain of command in place when a crisis strikes. Honesty and immediacy are important, but you want to control the message from the top down whenever possible. A good crisis plan dictates who, how, when and why to respond to a variety of negative scenarios.

2

Interview skills

Just as it takes skills to be a good interviewer, it takes skills to provide

a good interview. Media training can teach even the most seasoned franchise executives ways to better communicate. You want to appear sharp and in command whether speaking about a crisis or softer news story involving your brand. Do your homework, stay positive, on message, and calm and honest. Watch your body language and facial expressions. Media training covers these basics and much more.

3

Thought leadership

One good way to garner earned media coverage on a regular basis is to present yourself as a thought leader and expert in some aspect of your franchise industry. Good media training covers ways to get your name in front of reporters and other influencers, and how to leverage social media to make you even more of an expert. There’s both an art and science to becoming a thought leader, but you could become the go-to contact for reporters covering your franchise field.

4

Media relations

Though most business leaders consume news on a regular basis, there’s still a lot to be learned about how the media operates. Good media


“Good media training, especially when provided by an experienced partner who understands franchise law, can give franchisors a better understanding of what makes a good story, and how that story ultimately reaches an audience.”

training, especially when provided by

an experienced partner who understands

franchise law, can give franchisors a better

understanding of what makes a good story, and how that story ultimately reaches an audience. Media training also includes

explanations of beat structures, basic story pitching approaches and ways to build

rapport with journalists. News media is not a monolith. Despite the decline of legacy media, there are still dozens of outlets

offering professionally curated news on a daily basis. But there are differences

in how stories are recognized and told in print, broadcast or digital media.

5

Leveraging media As mentioned above, the needs and

wants of a reporter vary by medium. If you are knowledgeable about multiple

ways stories can be told and illustrated, you will be better versed in what kind

of content works on various mediums.

Broadcasters want B-roll. Radio stations want soundbites. Newspapers and their

digital versions want photo galleries and video, too.

6

Know your audience

Just as the medium affects the message, the audience can affect it, too. Media training can help you determine what demographic you can target with varied media opportunities. Older, educated potential customers read newspapers and their websites. A wider demographic embraces radio and television, and a decidedly younger crowd receives most, if not all, of their news from websites and digital sources. Knowing your audience helps you craft the right message, as does knowing the machinations of how different types of news mediums function.

7

New media

No overview of the importance of media training should fail to reference the ubiquity of digital social media. Like more traditional mediums, there are demographic considerations with each platform. Facebook users are skewing older; Twitter is so ubiquitous your message may get lost if not crafted correctly; and younger people are turning toward Instagram, Snapchat and other

newer platforms. Social media is also its own medium, and there are tips and tricks to getting your message in front of the largest possible audience. Media training can help get you better versed in functions such as boosting or responding to negative or positive reviews. Ask yourself this question: What’s the difference between Instagram and LinkedIn? If you can’t answer immediately, you are a candidate for media training from a professional PR agency. Some people and companies by nature love the exposure that comes from appearances on television or mentions or quotes in other types of media. Others distrust media and instinctively veer away. Whichever bucket you are in, you need media training. One day you’ll need it to either bolster your brand, or protect it from scandal. Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in franchise, manufacturing, technology and skilled trades. For additional information, visit www.ripleypr.com.

Franchising USA

ex per t advice

Page 15


focus

The Interface Financial Group

So, What’s Different? The Interface Financial Group – IFG 50-50 franchise has often been marketed and promoted by us as the franchise with a difference. We have highlighted the difference as being a home-based financial service franchise, a franchise that requires no staff, a franchise that requires no office even a virtual office will work - and also a franchise where you do not have to buy any inventory. While these claims helped us to stand out from the crowd, times have changed, and many other franchises can now claim similar attributes. However, we still believe that the IFG 50-50 invoice discounting franchise is still very different and it still stands head and shoulders above the crowd. All that has changed is that we now have different qualities on which we focus.

Paperless With the introduction of substantial technology into our system we have virtually eliminated the need for paper at the franchisee level. When we reengineered the franchise to eliminate the paper for franchisees it was interesting to note that not one single franchisee complained!

“Having a non-territorial approach is good for both franchisee and franchisor - it gives the franchisor a greater presence in any given location, and it gives franchisees the opportunity to interact with other franchisees in their area.” Franchising USA

The franchise is very much focused on a combination of technology and people - the people being franchisees. They in turn work in a ‘people environment’ with prospective clients - clients and contacts that refer business to them. This people environment enables them to remove themselves from the need to be constantly filling in forms, reports, contracts and the like.


“The IFG 50-50 approach does not have any specific capital guideline or requirement for new franchisees. They are in fact encouraged to start their business in a modest way with a capital base that is comfortable for them.”

47 years of history

No territory

undertaking and obligation for that capital.

From the inception of the franchise we have always promoted a non-territorial approach. This means that franchisees are free to work in any location in their country and to follow leads and contacts as appropriate. The obvious question that comes to mind with this approach is: Are franchisees now tripping over each other looking at the same prospects? Because of the way that we have structured our marketing approach, that problem does not exist and although there is no exclusive territory in terms of a geographic region, there certainly is exclusivity for franchisees with their personalized contact base.

The IFG 50-50 approach does not have any specific capital guideline or requirement for new franchisees. They are in fact encouraged to start their business in a modest way with a capital base that is comfortable for them, and then to increase that base as their experience and portfolio expand. This flexible approach enables franchisees to grow at their own velocity until they reach their own comfortable capital plateau.

Having a non-territorial approach is good for both franchisee and franchisor - it gives the franchisor a greater presence in any given location, and it gives franchisees the opportunity to interact with other franchisees in their area.

Investment level The majority of franchises have a very specific investment level for an incoming franchisee. That investment level is usually a combination of capital required for premises, staff, inventory and equipment etc. While many of these items may be procured on a lease basis thus reducing the actual capital requirement, the franchisee is nonetheless required to enter into an

Work smart We have long heralded the idea that it is far better to work smart than work hard and we feel that that is manifested in the IFG 50-50 franchise. As we have mentioned, introducing technology has enabled us to take a paperless route for franchisees, which in turn enables them to work in a much smarter format. The work smart element is also inherent in our marketing approach. We are firm believers in a relationship marketing formula, which means that our franchisees are not engaged in any form of cold calling, telemarketing, direct mail or advertising. Building a network of contacts that can refer business to a franchisee has proven for us to be the most professional and cost-effective approach, and certainly one that is embraced by our franchisees.

We feel that our longevity does in fact make us different as there are very few franchise organizations that have over four and a half decades of history. Over the entire lifespan of the company we have always operated under The Interface Financial Group banner, and of course more recently have added the IFG 50-50 element to our franchise. Having a welldeveloped history means that we bring to the table a well-developed, proven franchise concept. Our final point of difference might well be that all transactions handled by our franchisees are always handled in conjunction with us, the franchisor. It is very rare to find a franchisor actually working day-to-day with their franchisees on each and every transaction. That collaboration includes providing all of the necessary paper backup for the transaction, together with a funding component and a leverage capital element that enables franchisees to effectively work with ‘other people’s money’ in the IFG 50-50 franchise. Even though this is clearly a franchise with a difference, it is not for everybody. Individuals who enjoy the franchise tend to be people that have a strong ‘people-topeople’ background coupled with a strong business acumen. We continue to grow our franchise base, which we believe is different, and we grow it with franchisees that we also see as different! www.interfacefinancial.com/franchise

Franchising USA

focus

Page 17


,)* $'LIIHUHQW)UDQFKLVH$SSURDFK ,)* $'LIIHUHQW)UDQFKLVH$SSURDFK ,)*$'LIIHUHQW)UDQFKLVH$SSURDFK $VD)UDQFKLVHH $VD)UDQFKLVHH $VD)UDQFKLVHH ‡ :RUNLQDPDWXUHILQDQFLDOVHUYLFHDUHQD ‡‡ :RUNLQDPDWXUHILQDQFLDOVHUYLFHDUHQD :RUNLQDPDWXUHILQDQFLDOVHUYLFHDUHQD ‡‡ :RUNIURPDKRPHEDVHGHQYLURQPHQW ‡ :RUNIURPDKRPHEDVHGHQYLURQPHQW :RUNIURPDKRPHEDVHGHQYLURQPHQW

Â&#x2021;Â&#x2021; %HSDUWRID\HDUROGLQWHUQDWLRQDORUJDQL]DWLRQ Â&#x2021; %HSDUWRID\HDUROGLQWHUQDWLRQDORUJDQL]DWLRQ %HSDUWRID\HDUROGLQWHUQDWLRQDORUJDQL]DWLRQ Â&#x2021; <RXUJURZWKFRPHVIURPKHOSLQJ\RXUFOLHQWVJURZ <RXUJURZWKFRPHVIURPKHOSLQJ\RXUFOLHQWVJURZ Â&#x2021; <RXUJURZWKFRPHVIURPKHOSLQJ\RXUFOLHQWVJURZ Â&#x2021; &RQGXFWEXVLQHVVRQ\RXURZQWLPHWDEOH &RQGXFWEXVLQHVVRQ\RXURZQWLPHWDEOH Â&#x2021; &RQGXFWEXVLQHVVRQ\RXURZQWLPHWDEOH :RUNDQ\ZKHUHQRWHUULWRU\ Â&#x2021;Â&#x2021; :RUNDQ\ZKHUHQRWHUULWRU\ Â&#x2021; :RUNDQ\ZKHUHQRWHUULWRU\

9LUWXDOO\QRSDSHUZRUNIUDQFKLVRUKDQGOHVDOOGD\WRGD\SDSHUZRUN Â&#x2021;Â&#x2021; 9LUWXDOO\QRSDSHUZRUNIUDQFKLVRUKDQGOHVDOOGD\WRGD\SDSHUZRUN Â&#x2021; 9LUWXDOO\QRSDSHUZRUNIUDQFKLVRUKDQGOHVDOOGD\WRGD\SDSHUZRUN 1RFROGFDOOLQJ±WHOHPDUNHWLQJDGYHUWLVLQJRUGLUHFWPDLO Â&#x2021;Â&#x2021; 1RFROGFDOOLQJ±WHOHPDUNHWLQJDGYHUWLVLQJRUGLUHFWPDLO Â&#x2021; 1RFROGFDOOLQJ±WHOHPDUNHWLQJDGYHUWLVLQJRUGLUHFWPDLO Â&#x2021; 6WDUWZLWKDPRGHVWZRUNLQJFDSLWDODQGJURZDW\RXURZQVSHHG

Â&#x2021; 6WDUWZLWKDPRGHVWZRUNLQJFDSLWDODQGJURZDW\RXURZQVSHHG Â&#x2021; 6WDUWZLWKDPRGHVWZRUNLQJFDSLWDODQGJURZDW\RXURZQVSHHG

:HEX\LQYRLFHVWRDFFHOHUDWHRXUFOLHQWV FDVKIORZ :HEX\LQYRLFHVWRDFFHOHUDWHRXUFOLHQWV FDVKIORZ :HEX\LQYRLFHVWRDFFHOHUDWHRXUFOLHQWV FDVKIORZ :HGRQRWOHQGPRQH\

:HGRQRWOHQGPRQH\ :HGRQRWOHQGPRQH\ *HWDIUHHHERRN

*HWDIUHHHERRN IFGfranchise.com *HWDIUHHHERRN

IFGfranchise.com FGfranchise.com

)RU0RUH,QIRUPDWLRQ&RQWDFW 'DYLG%DQILHOG3UHVLGHQW )RU0RUH,QIRUPDWLRQ&RQWDFW )RU0RUH,QIRUPDWLRQ&RQWDF (PDLOLIJ#LQWHUIDFHILQDQFLDOFRP 'DYLG%DQILHOG3UHVLGHQW

'DYLG%DQILHOG3UHVLGHQW (PDLOLIJ#LQWHUIDFHILQDQFLDOFR


FranchisingFeature food - part 2

future of location intelligence: data-driven market planning for RESTAURANTS

a franchiseeâ&#x20AC;&#x2122;s perspective: the importance of evolving a brand

quick and casual delivers profitability in food service

no vember 201 8


foo d FR A NCHSI NG FE AT U RE - pa rt 2

what’s new! Farmer Boys Opens Tenth Orange County Location

Copper Branch Opening First U.S. Location In New York City Farmer Boys, the popular fast casual burger concept with 93 locations throughout California and Nevada, has opened its tenth Orange County restaurant in the city of Irvine at 17380 Red Hill Avenue. This opening marks the second store to open doors in Orange County in two months, following closely on the heels of the La Habra restaurant that opened in August. Irvine franchisee Gihan Wasif was first introduced to the Farmer Boys brand and franchising opportunities through her brother and fellow franchisee, Joseph Sadek. After watching Sadek open Farmer Boys locations across California, including three in Orange County, Wasif was inspired to join the brand and open a Farmer Boys franchised location of her own. She plans to follow in her brother’s footsteps by opening additional Farmer Boys locations across Orange County. “After many years of watching my brother build a successful business within the Farmer Boys family and open restaurant after restaurant, it’s an honor to have a location of my own,” said Wasif. Founded in 1981 and headquartered in Riverside, California, Farmer Boys® is a fast casual restaurant chain serving awardwinning burgers, specialty sandwiches, crisp salads, signature sides, and all-day breakfast. Today, thanks to an ever-expanding franchise operation, the Farmer Boys family continues to grow. The chain continues to seek sites and franchisees in new and existing regions. For more information, visit www.farmerboys.com.

Franchising USA

Copper Branch, a Canadian-headquartered plant-based fast casual eatery with over 30 locations in Canada is slated to open its first location in the United States. The new location will be situated in the SOHO/Greenwich Village area of Lower Manhattan, best known for art galleries, trendy shops and eateries as well as the NYU campus. Rio Infantino, the CEO of Copper Branch and a veteran restaurant franchise owner, states, “New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world’s most recognized active and forward-thinking cities.” Copper Branch offers all-day breakfast, lunch and dinner with a menu that includes power bowls, soups, sandwiches, burgers, wraps, salads, fresh sides, desserts, and power smoothies. The chain also features many certified organic, non-GMO and naturally gluten-free ingredients. Seasonal menu items and limited-time offers are also key staples. Mr. Infantino adds, “This is food I’m proud to have my children eat!” The first Copper Branch opened in 2014 in downtown Montreal. Since then it has received worldwide recognition amongst vegans, flexitarians, and health conscious consumers. Copper Branch is on schedule to open 80 locations in 2019 and another 150 locations in 2020, with locations across Canada, the U.S., and even France. All of their locations are franchisee-run. In addition, the company is committed to working with Rainforest Trust, a global organization protecting our planet’s most endangered rainforest land and animals. www.eatcopperbranch.com


California Restaurant Association Foundation Has Raised More Than $83K Thanks to The Habit Burger Grill The California Restaurant Association Foundation (CRAF), a non-profit that empowers and invests in California’s restaurant workforce, is thrilled to announce that in partnership with The Habit Burger Grill, has raised over $83,000 through its annual “Make It A Habit” fundraising campaign. The 8th annual fundraiser took place at the 2018 Western Foodservice & Hospitality Expo held in Los Angeles and sponsored by the California Restaurant Association. Over the past eight years, The Habit has generously donated more than 17,000 vouchers redeemable for a free Charburger with Cheese. CRAF offers these vouchers at their “Make It A Habit” expo booth in exchange for a $5 donation, with 100% of the proceeds benefiting the foundation programs. The Habit has donated $68,000 over the campaign’s lifetime. “It’s extremely important to the entire

ProStart alumni volunteers at the 2018 “Make It A Habit” booth: Orlanda De’Paz, Ali Mlilar, Andrew Moreno, Chris Angelo Marinas

Habit Burger system to invest in the future of the culinary industry and, having served on both the CRA and CRAF boards, I’ve seen firsthand the enrichment students receive from these programs,” said Russ Bendel, President & CEO of The Habit Restaurants, Inc. and CRAF Emeritus Board Member. “There is a critical shortage of talent in the restaurant industry that is challenging every aspect

of foodservice. Taking a more active approach and supporting organizations like CRAF is one way we can help today’s youth prepare for their first jobs in the culinary profession and pursue a career in a field they’re passionate about.” For more information about the history of the CRAF, its many programs and success stories, visit www.calrestfoundation.org.

Slaters 50/50 Opens Franchise in Huntington Beach Slaters has just opened their newest location in Huntington Beach, California. The new location is at: 17071 Beach Blvd. in Huntington Beach. The new space, formerly a Chili’s Grill and Bar, features a more prominent bar and an updated look. Slater’s 50/50 was founded in 2009 in Anaheim Hills, California by Scott Slater, a SoCal native with a passion for burgers, bacon, craft beer, and a disdain for all things boring. Inspired by the belief that bacon is meat candy, Scott created the original 50/50 patty– made of 50% ground bacon and 50% ground beef – and a menu full of amplified burgers and indulgent dishes. Some of the new add-ons, include: Brunch & Bloody Mary Bar, Express Lunch, Wake’n Bacon Brunch, and new Loyalty App at Slaters 50/50. Slater’s 50/50 is THE place where guests create their own

Excesstasy™, a coined phrase which describes the overwhelming excitement felt when indulging in the Slater’s 50/50 experience. The bacon centric menu uses bacon throughout including bacon meatballs and spaghetti, and even a milkshake that has bananas, peanut butter, and a bacon crust. The bacon love doesn’t stop there as they also have cocktails, flatbreads, and happy hour specials like the bacon mac n cheese balls. For more information on franchising a Slaters 50/50 location, please visit slaters5050.com/franchise.

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 21


foo d FR A NCHSI NG FE AT U RE - pa rt 2

what’s new! Delivery Problems, Public Health Scores & Sticky Tables: What’s Keeping Diners Away From Restaurants? Thirty-one percent of diners said they would avoid eating at other locations of a chain restaurant if just one location was involved in a foodborne illness outbreak. That result is just one of the eye-opening results found in the Diners Dish e-book, available today from Steritech, the premier provider of food safety and service excellence assessments for the restaurant industry. The Diners Dish E-book includes exclusive insights from a survey which tackled consumer preference and behavior in several key revenue-driving areas, including delivery, online reviews and social media, public health and cleanliness, and foodborne illness. Highlights from the E-book include:

• 60 percent of diners have ordered food for delivery in the last six months – and 30% of those have experienced a problem with their order • 75 percent of consumers sometimes or often use restaurant review sites to help select where they will dine

• 41 percent of those surveyed say a restaurant’s health department score factors into their decision on where to dine

• Sticky or dirty tables and chairs is the top pet peeve of diners • 31 percent will stay away from an entire chain if just one location has a foodborne illness outbreak

These and the more than two dozen other facts found in the Diners Dish e-book can help restaurants adjust their operational practices to better meet their customers’ preferences. To download the full E-book, visit auditbetter.steritech.com/ dinersdish.

Franchising USA


Kenya-Based Social Enterprise Receives Investment from Founder of Edible Arrangements Tariq Farid Stella Sigana, founder of Kenya-based Alternative Waste Technologies, has captivated the interest of many, including that of Tariq Farid, founder of Edible Arrangements. In February 2018, Stella won the honorary Social Franchise category of the 2018 NextGen in Franchising Global Competition for her work with her company Alternative Waste Technologies. Founded in 2015, Alternative Waste Technologies focuses on improving the air quality in homes across Kenya by producing clean fuel for cooking. Amongst the judging panel was Tariq, who was instantly captivated by Stella’s work and entrepreneurial drive to bring awareness to an issue he too had experienced. Having spent much of his younger years in Pakistan, Tariq saw first-hand the poor air conditions many experience in that part of the world and wanted to help lead the efforts to solve this critical issue affecting thousands of lives each year. Today, Alternative Waste Technologies has received a $10,000 pledge from the Tariq and Asma Farid Foundation to help Stella purchase additional machinery to meet the increased demand

for their products. Farid has also established a GoFundMe page to help raise an additional $25,000 for Alternative Waste Technologies to expand its reach in Kenya and throughout SubSaharan Africa. To donate, please visit www.gofundme.com/alternative-wastetechnologies.

Mediterranean Restaurant, Daphne’s, Now Under New Management with New Menu, New Look and Retail Line With an inspired new menu featuring a blend of California and Greek flavors, Daphne’s is now under new management. Los Angeles-based Elite Restaurant Group has taken over operations of all 23 Daphne’s locations — all in California. The group, headed by Michael Nakhleh, has reworked the Mediterranean concept for new growth. The name has been simplified to just Daphne’s, dropping the “California Greek.” “Daphne’s will always keep its emphasis on Mediterranean, -- but now everything is made from scratch in house, all fresh, with a lot of organic items,” says Nakhleh. All 23 Daphne’s restaurants have been remodeled with a new, more contemporary design that make them more current.

Daphne’s has opened four new locations in: Oceanside, Mission Valley, Escondido, Conoga Park. The company has plans to franchise the fast-casual Daphne’s, as well as add roughly 10 new corporate locations annually. Daphne’s locations have launched a new menu, created with the help of menu consultants Think Culinary, including: whole slow-roasted chicken, marinated with lemon zest, rosemary and garlic, along with roasted vegetables, garlicherbed red potatoes, tzatziki, pita and Greek salad, which can serve four to six. Also, an organic spring mix salad with grilled chicken, strawberries, walnuts, feta and honey vinaigrette with pita.

stores, including a gyro kit and two salad kits.

The average check will be about $14 per person. The company has also launched Daphne’s-branded retail line in Costco

For more information on franchise opportunities with Daphne’s, please visit https://buyadaphnes.com.

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 23


foo d FR A NCHSI NG FE AT U RE - pa rt 2

what’s new!

Subway® Brand Invests Millions in Guests with Massive Delivery Program

SAJJ Mediterranean

Announces Aggressive Expansion Plans SAJJ Mediterranean, the popular family of fast casuals and food trucks known for fresh, exotic, and customizable Middle Eastern cuisine, is pursuing an aggressive expansion plan over the next twelve months. On the heels of being named one of the ‘Top 100 Fastest Growing Private Companies’ by San Francisco Business Times in September, the concept has disclosed the sites of three more locations currently in development across California, which include Irvine (November 2018), San Jose (December 2018), and San Ramon (early 2019). The rapidly growing Mediterranean fast casual plans to have 15 locations open by the end of next year, with sights set on strengthening their hold in the Bay Area’s Mid-Peninsula and East Bay and in Southern California. Plans are also being finalized to expand beyond the Golden State and into markets outside of California over the next two years. SAJJ Mediterranean currently operates seven units throughout the state, with the most recent opening in San Francisco’s Financial District in July. Named ‘Best Fast-Dining Spots in the Bay Area’ by San Francisco Magazine and ‘Best Value’ by SF Weekly, SAJJ’s fully customizable menu offers traditional Middle Eastern dishes made with fresh, locally-sourced ingredients. Guests begin building their meal with a choice of pita bread, SAJJ wrap, salad, or turmeric rice bowl, then fill it with chicken or steak shawarma, pomegranate chicken, the plant-based Impossible Kabob, or SAJJ’s famous falafel, which Zagat SF called the ‘best falafel in the Bay Area.’ For the latest happenings and expansion announcements, visit www.sajjstreeteats.com.

Franchising USA

The Subway® brand launched one of the largest delivery agreements in the quick-service industry. Subway is one of the first QSRs to partner with four of the largest third-party delivery providers DoorDash, Grubhub, Postmates and Uber Eats. Now nearly 9,000 U.S. Subway restaurants offer delivery – and that number is expected to grow in the coming months. “We want to connect with consumers and give them the convenience of choice, whether it’s in a customized, made-toorder sandwich or in how they get their meals,” says Michael Lang, Subway’s Senior Director of Global Convenience. “It’s a necessity that we meet the needs of our guests and that we invest in programs that help drive traffic and profitability for our Franchise Owners.” With food delivery making up a growing share of the $800 billion restaurant industry according to National Restaurant Association and an expectancy to grow at least 12% over the next five years according to Technomic, it’s clear that consumers want delivery options. Subway’s move into delivery is an example of the company’s continued investment in new and improved technologies and its commitment to help drive restaurant profitability and traffic. Subway has invested over $250MM to enhance the guest experience through initiatives such as its new Subway App and Subway MyWay® Rewards program. For more information, visit www.subway.com.


Page 25

®

Franchising USA


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

food feature part 2

A well-known franchising option is the food industry. Whether it’s fast food take out or high end restaurants, the business of food service always has an opportunity to expand beyond a street corner. Once consumers begin to enjoy a meal and experience, they want their palate to relive the same taste from other areas of town at different times of day. People always have to eat, and they appreciate good food from a familiar place and are willing to spend money for a guaranteed experience. Food franchises bring consistency to the table, with a variety of options. Some restaurants are family friendly, while others are simply fast food focused. Both options guarantee success because it automatically comes loaded with a familiar logo, established marketing and a consumer base. However, food reaches well-beyond the typical restaurant and it’s time to look outside the box when it comes to food franchising. Outside the walls of restaurants are fast food industries that have changed dynamically over the last decade: grocery stores with great profitability, natural health food establishments and a variety of different dessert bars.

Fast Food Of course the fast food restaurant is a big part of the franchising corporation and puts franchising on the map as an option for every American to run their own business, not just the supremely rich. Though it does come with a great start up fee, it’s a tried and true guarantee for success. The world may be seeking healthier options, but it’s bombarded with schedules and timelines that are not conducive with home cooked meals. Everyone finds themselves at the drive thru on a hectic day or for a quick treat.

Franchising USA


“Recently, a lot of fast food franchises have also started serving all day breakfast options to give people what they want whenever they want it.”

According to the website dosomething. org , 52 percent of Americans think it’s easier to do your taxes than it is to eat healthy. That’s over half the population that’s confused by how to pursue a healthy diet. The fast food industry appeals to this population. While also adhering to young kids with flashy toys and quick meals, young adults with little money, and working families with no time.

“The world may be seeking healthier options, but it’s bombarded with schedules and timelines that are not conducive with home cooked meals. Everyone finds themselves at the drive thru on a hectic day or for a quick treat.”

Fast food has also started providing salads and healthy options to adhere to all of its consumers, while also dabbling in coffee and dessert options. Recently, a lot of fast food franchises have also started serving all day breakfast options to give people what they want whenever they want it. For an easy franchise that can essentially run itself on its name brand and operations method, the fast food industry would be a safe and successful choice for investors.

Grocery Stores A considerable investment would be a grocery store which has grown into a whole other type of business. The grocery store has expanded its shelves to more than just produce. What used to be the pit stop before supper is now a department store for all your needs. Grocery stores now have aisles dedicated to household cleaners, storage and items. Some even carry clothing and beauty products. It’s become a bulk shop instead of a source of food.

There are subcategories of grocery chains: drug stores are starting to carry food to keep up with the bigger grocery chains. While gas stations and convenience could fall under the food franchise, since it specializes in snack foods.

much competition is within your desired territory?

For those interested in grocery store franchises and it’s subcategories, the first step is research. How much marketing does each franchisor offer? How recognizable is the company? How

Reach out to other franchisees and ask them the pros and cons of owning a grocery store and compare it with convenience store franchisee’s personal experience.

A new consideration to review is the product: how many recognizable brands are sold in the store and how many categories of products are offered?

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 27


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

“Outside the walls of restaurants are fast food industries that have changed dynamically over the last decade: grocery stores with great profitability, natural health food establishments and a variety of different dessert bars.”

Dessert Bar

Natural Food store While 1 in 4 people eat fast food everyday, there is still a strong push for a healthier lifestyle. Natural food stores have jumped onto that consumer desire and flipped a profit. Natural food stores specializes in specific foods that adhere to certain diets, allergies or limitations. As people have more and more access to information through the internet, there is an ongoing trend in food that is constantly being invented. From gluten- free to ketogenic, it’s hard to keep up with the best way to lose weight or be healthy in general. Natural food franchises make it easy for the franchisee to keep up with the ongoing needs of its consumers. Rather than being responsible to keep up with all the fitness gurus, the franchisor will provide the rotation of products and supplements for you. Support and marketing give franchising natural food stores a leg up on the competition. For those interested in a healthier lifestyle and providing different options to the public, this is a great option for investment.

Franchising USA

Dessert specific restaurants are also a franchise opportunity in the food industry. For those with a sweet tooth, ice cream bars, candy stores and cupcake bakeries are an ongoing business trend that has been successful. Some of these franchise are offered as small pop ups with a smaller start-up price tag because the location cost is lower. Ice cream stores can be located within a mall through a small kiosk. Franchisees can choose a flavour specific to their palate: from popcorn to smoothies, and cookies to chocolate, junk food franchises have no limitations. Plus, everyone loves a good dessert; according to dosomething.org, Americans consume over 10 billion donuts a year. To get a feel for options, simply take a flavorful journey through the mall and narrow down what type of dessert you would love to work with: do you prefer salty or sweet? Candy or chocolate? Drinks or food? Then take note of what kind of location you would prefer for your franchise, and what type of reputation certain dessert bars have within your territory. Of course, food franchises are not limited to the options discussed. It’s the widest franchising option available. Food is served everywhere and anywhere, because everyone has to eat. It’s just how you want to go about it.

Most food franchise do have a bigger start up fee, but their map to success has been laid out in stone and is a safe bet to profitability. A lot of food services have expanded to other services and products in line with the busy American lifestyle. Food franchises offer a great work life balance, because the franchisee is rarely involved in the operations. It’s been laid out to run itself in a successful and profitable way. If food is your desired business investment, don’t sell yourself short but take the time to really cleanse your palate and stuff yourself with all the information before choosing from the franchise menu. ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.


    

(/(0(00)$!$/!./#,* ,.!)) 



 0,)$!.+*,.$!",10 $2#(0(+&%.!+#'(/$ ,--,.01+(0($/      

Franchising USA


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Expert Advice: Jackie and Cary Albert, Albert Enterprises

A Franchisee’s Perspective: The Importance of Evolving a Brand

In today’s competitive marketplace, the need to remain relevant is paramount - particularly for quick service and fastcasual restaurants. With elevated technology, a focus on fresh and sustainable ingredients, and changing customer attitudes, franchisees must overcome the fear of change and make an investment in keeping their brands relevant. We know that a transition can be uncomfortable and exciting at the same time. When we opened our first Schlotzsky’s in 1995, we knew the brand as Schlotzsky’s Deli, famous for large sandwiches on homemade sourdough bread. Today, Schlotzsky’s Austin Eatery is the result of the company going back to

Franchising USA


“Taking a comprehensive look at consumer behavior and franchisee feedback when evaluating the complexity of the brand’s evolution will help lead a brand in the proper direction.” its roots. Sometimes a transformation is as simple as making a few changes, while other times a complete departure is necessary. Taking a comprehensive look at consumer behavior and franchisee feedback when evaluating the complexity of the brand’s evolution will help lead a brand in the proper direction. However, taking a step back and analyzing all brand feedback is only the beginning of the process and there are many factors to consider when embarking on a brand evolution. Here are some reasons why every brand should consider a refresh.

Progress with the Times It’s no big secret that the restaurant industry is changing. The industry as a whole is adapting to a new era of technology, innovation and consumer expectations – including an increasing demand in quality and convenience of their food. Brands must be able to adjust and figure out how to meet and exceed consumer expectations. Embracing offpremises sales, healthier food options, third party delivery, mobile technology and catering are examples of how a brand can remain at the forefront of today’s trends. However, it’s also important that every brand finds its niche. Know who you are and stay focused on the areas where you can differentiate. There’s a lot to consider as the industry continues to evolve, but don’t try to be too many things to too many people.

“Ultimately, brands that are committed to innovation and customer experience are going to thrive and obtain customer’s loyalty, enabling long-term success.”

Customers Lose Interest Oftentimes, franchisees that are passionate about a particular brand are hesitant to change, afraid that they won’t retain a connection with their loyal, longtime customers. However, the most successful franchisees know the importance of continually moving the brand forward in an effort to propel growth. Evolutions can be challenging, but they are necessary. When a franchisee and franchisor becomes complacent, it can harm their progression. Brands must be real with themselves. If sales are trending downward, foot traffic is slowing and franchisees aren’t signing, then changes are necessary.

Appeal to a New Demographic Strategic evolutions are opportunities for franchisees to appeal to larger audiences. Consumer attitudes are changing based on generation. Millennials and Gen Zers dine out an average of five times per week and have been some of the biggest drivers of change. Think of an evolution as an opportunity to reimagine the dining experience for your consumers, which could include a new restaurant design, menu, interior build-out and brand message. As the millennial and Gen Z population continues to take over the workforce, brands will notice that these generations will be spending more time in their restaurants. It’s critical to consider transforming aspects of your brand to meet the world’s changing demographics.

Communication is Key It’s important to communicate with your franchisees when embarking on any sort of change. With evolutions come new menu items, training procedures, brand messaging, apparel and possibly even store remodels. All of these might equate to additional costs and learning processes for your franchisees.

Jackie & Cary Albert

Customers tend to like fresh ideas, so this process can be an easy transition for them, while franchisees will be responsible for implementation. It’s imperative to communicate and gather their feedback before progressing. Be an open book with your franchisees, communicate why the change is to their benefit and listen to their feedback. The response will be gratifying. As demographics shift, restaurant operators and franchisees will need to stay relevant and learn from the new generation. The focus on fresher ingredients, convenience and higher quality options are trends that are more than likely here to stay. Ultimately, brands that are committed to innovation and customer experience are going to thrive and obtain customer’s loyalty, enabling long-term success. While brands will make the ultimate determination to evolve, it’s up to franchisees to provide the feedback needed to influence that change. Evolutions might seem scary, but they will provide ways for your respective brands to remain relevant and profitable. Encourage the change. You won’t regret it. Cary and Jacquelyn Albert have been franchisees of Schlotzsky’s since 1994. With 30 locations in operation and an additional 5 more currently under construction or development, the Albert’s and their impressive team (now 800+ strong) believe the sky is the limit with this brand. With stores from Dallas to Austin to San Antonio, and everywhere in between, the Albert’s plan to grow 5 to 7 stores annually for the foreseeable future. albertenterprises.com

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 31


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Expert Advice: Christopher Conner, President of Franchise Marketing Systems

Quick and Casual Delivers Profitability in Food Service

In the world of ecommerce and the digitization of everything, people want speed, they want quick, they want high quality and they want it right now. The food service segment of franchising is no different when we look at trends and brands that have that “it” factor both in and out of franchising. The reality is that Fast Casual is where the growth is because that’s what today’s consumer wants. According to Technomic, the Fast Casual Dining segment will expand by 7.5% in 2018 which is incredible growth, while Quick Serve is projected at

Franchising USA

3.5% growth and fine dining is only at 2.7%. People want good food, they want it quick and they want an

experience from a brand that stands for more than just chucking burgers out the window at people. If we

look out at the franchise landscape at brands that have scaled effectively in recent years, most match up with

these trends. Concepts like the “Better Burger Space” have done exceedingly well with brands like Five

Guys, Burger-Fi and newcomer Buddy’s Burgers which are high quality products in a faced paced, upscale environment. (Think Chipotle, but Burgers).

So if you are a budding entrepreneur and you’re

considering starting your own restaurant, what are the key items you should incorporate into your business plan?


“Today’s consumer is ordering food online; they are ordering takeout and they are eating your product just about anywhere that is NOT your restaurant. Design your business to be focused on this segment, not as an afterthought and odds are your bottom line will thank you. ”

“People want good food, they want it quick and they want an experience from a brand that stands for more than just chucking burgers out the window at people.” First, think cool, trendy, edgy and fun. Whatever you do, do not design your image, logo, store or anything else to look like something a 40+ year old would like; that will be certain death for your brand. Second, think “Off Premise”. This is the second buzzword of the day and is the leading trend for all food service businesses across the universe. Today’s consumer is ordering food online; they are ordering takeout and they are eating your product just about anywhere that is NOT your restaurant. Design your business to be focused on this segment, not as an afterthought and odds are your bottom line will thank you. Zunzi’s, a cool Savannah-based brand has this concept nailed down and focuses on carry out and delivery business. Third, you need to be health conscious and focused on organic/vegan/keto or some other kind of diet that is trending today. If you are like me, it’s hard to comprehend all of these diets, but your customers (millennials and other young people), will notice and will spend accordingly if you don’t have menu options that match up with their eating preferences.

Finally, think 1,200 – 1,700 square feet in size. You want to keep your location compact, simple and highly visible. Today’s food service business will be simple and easy to locate real estate for and can be placed next to a Starbucks and still make the business model work. Now on the other hand, if you are investigating franchises, the same type of characteristics should be in place with a potential franchise brand you might consider investing with. All of the food service trends that play into the consumer market are taking hold in the franchise market as well. Blaze Pizza is the perfect example, fast casual, simple, fun and cool branding mixed with a customer-centric pizza product that is fast and convenient. Duck Donuts has brought the same winning traits from food service trends to the retail donut market segment with a high quality product, quick, fun and full of selections for every customer….and yes donuts are $5 a piece. At the core of any strong franchise investment, start with the financials; make sure the ROI is there to justify not only the initial investment, but also the fees the franchisor is asking for in the terms of the franchise relationship. But then I would dig further and interview customers at existing locations of the franchises you are considering buying from. Get to know why people buy from a certain franchise

Chris Conner

brand and then cross check to verify that your market has these types of customers and offers similar opportunity. Check the franchise brand against the trends to make sure that the franchisor has “checked the boxes” and offers systems which address each of these key market drivers. Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work. His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. For more information on how to choose the right food service franchise, contact Chris Conner at Chris.Conner@ FMSFranchise.co.m www.fmsfranchise.com

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 33


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Expert Advice: Danielle Lackey, General Counsel, Motus

Are You Reimbursing Your Delivery Drivers in Compliance with Labor Laws? Understanding Labor Laws and How They Put You at Risk

Danielle Lackey

Restaurants and food franchisees have faced a growing demand for faster delivery service, resulting in increased awareness of how delivery drivers are being reimbursed for their trips to and from hungry consumers. As a result, there’s more pressure on owners to ensure their mileage reimbursement rates are compliant with both federal and state labor laws. Failure to fairly and accurately reimburse drivers can expose franchisees to potentially costly lawsuits. So, what do franchisees need to know to maintain compliance with labor laws, and what tools can help them get there?

Franchising USA

Under the Fair Labor Standards Act (FLSA), employers are required to pay their employees minimum wage. Many workers in the food service industry are minimum wage employees, including delivery drivers. What separates delivery drivers from their in-store colleagues is that they rely on a vehicle to fulfill their job responsibilities – and in most cases, drivers choose to use their own car. This means drivers are not only using their own fuel to make deliveries on behalf of the franchise, but they are also footing the bill for any maintenance, oil and tire wear costs that are associated with driving for business. If you’re paying an employee at or slightly above minimum wage, these additional costs can very easily create a minimum wage law violation if not properly reimbursed. Why is this? Because “wage” is calculated by taking an employee’s earnings and subtracting any unreimbursed costs they incur that are necessary to perform their duties. So, as a simplified example, let’s assume that it costs your minimum-wage employee one dollar per mile to operate a vehicle. If you only reimburse 95 cents, you’ve now knocked them 5 cents below the minimum wage. This shortage, multiplied by the number of miles your delivery personnel drive each week, means your employees could be racking up hundreds of unreimbursed dollars of job-related costs– costs that cause their paychecks to fall well below minimum wage, and could expose you to litigation and government penalties. An example of such a violation occurred

in 2013, when 300 delivery drivers brought a case against a Jimmy John’s Gourmet Sandwich franchisee for allegedly violating the Fair Labor Standards Act. The drivers claimed they were made to pay for costs incurred while delivering sandwiches to customers, including gasoline, vehicle parts and fluids, automobile repair and vehicle insurance and maintenance, which effectively brought their pay below minimum wage. Jimmy John’s ultimately entered a costly settlement with its drivers, in addition to paying over $70,000 in legal fees and costs.

Maintaining Additional Compliance with State Labor Laws In addition to federal laws such as the FLSA, franchisees need to adhere to the labor laws for the state in which they operate. States often have even stricter employee-protection laws that outline specific requirements for expense reimbursements or deductions. These laws have formed the basis for numerous class action lawsuits and multi-million dollar settlements by franchisees. Of all the states in the U.S., California has long been known to have some of the most intricate labor laws, one of which is California Labor Code Section 2802. In simplest terms, this law states that employees should be reimbursed for each and every expense they are subjected to in the course of their employment. This places a higher burden on franchisees to track and reimburse all expenses, as this requirement comes into play regardless of the employee’s wage.


“Implementing mobile GPS technologies that integrate geographically-specific costs of driving allows franchisees to document exactly where their delivery drivers drove, and the mileage expenses required to get there.”

Similar laws requiring expense reimbursement are also in effect in many other states, including Massachusetts, North Dakota, South Dakota and New Hampshire, and, effective January 1, 2020, in Illinois.

IRS Rate Isn’t Enough Many employers choose to reimburse their drivers for reasonable expenses using the IRS business mileage standard. While this complies with federal labor laws, the likelihood that drivers will be inaccurately reimbursed is high. This is because the standard business mileage rate is a fixed, nationally averaged rate that is calculated once each year, based on the previous year’s average costs of operating a vehicle. Because the IRS rate is not based on current prices or location-specific costs, and vehicle costs like insurance, fuel and vehicle registration vary substantially by geographic area, a flat mileage rate translates to inequitable reimbursements where some drivers win and some drivers lose. (The driver in San Francisco is underpaid relative to her counterpart in Omaha.) Furthermore, franchisees using the IRS rate can still under-reimburse employees in higher cost areas – leaving themselves open to the possibility of employment lawsuits.

Technology: Giving Franchisees Peace of Mind The most accurate way to reimburse drivers is to leverage data based on each individual, calculating reimbursement rates that most accurately reflect the driving costs each driver incurs. Calculating mileage reimbursement rates manually, however, is a time-consuming process that could lead to reimbursement inaccuracies. This is where technology can help. Implementing mobile GPS technologies that integrate geographically-specific costs of driving allows franchisees to document exactly where their delivery drivers drove, and the mileage expenses required to get there.. These technologies record data automatically in real-time – eliminating any guesswork, fraud or inaccuracy in mileage reporting – and allow franchisees to have data that defends the reimbursement rate they use for

each driver. Above all, technology gives franchisees peace of mind knowing they are abiding by the law. Danielle Lackey is General Counsel for Motus, the definitive leader in mileage reimbursement and driver management technologies for businesses with mobile workers. At Motus, Danielle is responsible for all of the company’s legal affairs, and also serves as executive sponsor of initiatives that bolster IRS and legal compliance for Motus clients. www.motus.com

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 35


foo d FR A NCHSI NG FE AT U RE - pa rt 2

Expert Advice: Keenan Baldwin, Founder of SiteZeus

Future of Location Intelligence: Data-Driven Market Planning for Restaurants leveraging the power of data may find that their competitors will “eat their lunch” so to speak, taking a bigger and bigger bite out of their market share. Operators can no longer choose locations based on gut instincts. Franchise groups need to make data-driven decisions that are backed by science.

Keenan Baldwin

With 2019 right around the corner, it’s time to start thinking about New Year’s resolutions. At the top of the list, it’s time for restaurant brands to embrace the future of big data and analytics and ditch the outdated sales forecasting techniques. All businesses today are operating in a data-driven marketplace, and restaurants are no exception. Franchisors that are not

Franchising USA

The democratization of data means that very granular, accurate data is no longer available only to large corporations. It is now easily accessible – and affordable – for all brick and mortar franchise locations. Restaurants do have to be aware of where that data is coming from. One of the common missteps that people make with their data is pulling data from a hodge-podge of different data sources that may not be accurate or even all that current. Some of the classic examples of stale data include U.S. Census data and Department of Transportation traffic data. Brands also need to ask themselves – are we using the “right” or most effective data? Location intelligence companies now provide deep market insights from pre-selected and vetted data partners across several core categories. All of these data sets roll into location intelligence platforms that can help to create more accurate sales forecasting models.

Data Pools Continue to Evolve Traffic Volumes: Datasets can now break down traffic at any point in the U.S. to show how many cars are going by

a certain address at any given hour or day of the week. For example, for restaurants that depend on breakfast customers, it is important to choose locations that are on the right side of those traffic flows during key morning hours. Geofence: Users can create their own zones or “geofence” boundaries. For example, data sets can track where people are traveling two hours before entering and exiting a unit location, which helps users to identify marketing opportunities and potential cannibalization of existing stores. Social Network Segmentation: Also known as geo-social, psychographics or sentiment data, this dataset collects, and aggregates keywords being used on social network platforms in certain geographical areas. This data set helps to create “heat maps” of interests in certain geographies or zip codes, such as identifying cookie lovers, families with small children or sports fans. Store-Level Sales Data: Measure the performance of restaurants through annualized sales, as well as indexed Market & National grades, A+ through F. Identify relationships between your locations and others – synergistic and competitive. Performance Index: This data allows restaurant brands to benchmark themselves against other restaurants performance within a target trade area or zip code. Not only does this help to identify desirable markets for new


locations, but it also can show how an existing store might be under-performing relative to its peers. Internal Location Data: Multi-unit operators also have access to their own proprietary data. But are you collecting the right metrics? Research in the SiteZeus platform highlights the top site attributes that are most effective in forecasting sales performance for restaurants. The top 10 site attributes for restaurants are: 1. Age of Store 2. Reviews/Ratings 3. Brand Recognition 4. Parking Spaces 5. Square Footage 6. Corner Location 7. Seats 8. Point of Sale Systems 9. Hours 10. Distance from door to the road

“The democratization of data means that very granular, accurate data is no longer available only to large corporations. It is now easily accessible – and affordable – for all brick and mortar franchise locations.” *It is important to notice that location intelligence companies can now take hundreds of variables into account, so beginning to track your data is a big first step.

Data-Powered Technology Platforms Data is put to work in location intelligence platforms to solve for a variety of issues including locating potential sites in new and existing markets – greenfield and infill growth, as well as conducting a data-driven analysis of store relocations, remodeling, and closures. Location intelligence platforms simply put objective methodology behind key decisions. Who makes the best cotenants for your brand? How does one location compare to another one down

the block? How close to your competition do you want to be? Location intelligence technology like SiteZeus helps to answer those questions and remove the uncertainty so that operators can make more confident decisions about new and existing locations. Keenan Baldwin is a fifth-generation Tampa native. Keenan along with his brother Hannibal Baldwin founded SiteZeus in 2013. SiteZeus’ location intelligence platform leverages artificial intelligence and machine learning to create fast, accurate and transparent predictive modeling. Multi-unit brands use the A.I.-powered technology to make confident, data-driven decisions to solve for infill expansion, greenfield growth, remodel analysis, relocation analysis and closure analysis. sitezeus.com

Franchising USA

foo d FR A NCHSI NG FE AT U RE - pa rt 2

Page 37


ex per t advice

George Knauf, Senior Franchise Business Advisor, FranChoice

Franchises Are Still The Best First Job! Every parent wants their kids to have advantages in school and onward into their careers. Universities can certainly do some of that, but universities teach theory. How can you get your kids real world experience running a multi-million dollar business? Well, depending on their desired career path, you may find huge benefits from them working for local franchise companies! The challenge becomes that theory only impresses potential employers so far, what they want is to know that their new employee brings real world money making skills to the table. To that end, a lot of students will pursue

Franchising USA

internships, often unpaid, to get closer to the arena they see themselves operating in. But they are often observers, not doing any heavy lifting, engaging clients or having any direct responsibility for big projects. How will your child get that real world experience? Probably in the places their friends are not looking. Every neighborhood in the country has businesses where they can get real world experience in a number of key areas beyond the expected customer service or sales skills that all front line jobs offer. These next level skills will be recognized by future employers. These young franchise employees may even find a career that they had not expected to find, or a path to business ownership. Time and time again we have heard about that driven line cook or customer service person that worked their way up to a franchise empire that they own! While that is not everyone, it has happened and it began with work in a local business, not an internship in a big firm.

What makes these businesses so valuable to young employees? Well, letâ&#x20AC;&#x2122;s start with young employees already often make up most of the workforce, they are not out of place and they can earn trust fast with hard work and top performance. The goal is to go in as a front line employee and quickly earn your way to a management role. At that point the really interesting skills and opportunities start opening up. One of the first skills a young manager may be trusted with is managing team members. This is a valuable lifelong skill and the earlier you begin learning it the better. Many college grads these days go to their first job never having managed anyone. Soon after a young manager shows some proficiency managing people they may be pulled into the hiring process where they learn how to interview and evaluate applicants. As part of that process they may handle new employee onboarding paperwork. The next skill they may develop is managing inventory and ordering. The


“How will your child get that real world experience? Probably in the places their friends are not looking.” that has earned the trust of an employer and been handed the keys (literally) to a sizable company, their cash, inventory and team. They would be my first hire in any business arena! To those young employees that still go out and work in local franchises: You see that owner of your franchise? They were once like you, young and determined. Learn from them, earn their trust and get your hands on the critical tasks of the business. You made the right choice to gain real world work skills and someday you may well own franchise empire too! What will your success story be? Let’s go find it!

business they are involved with may have an inventory that ranges in value from thousands to millions of dollars and that is a lot of responsibility for a young employee. Ordering new inventory and being trusted to spend the company’s money responsibly is also a big resume win! Most customer facing businesses will also have cash drawers and credit card machines that will need to be set-up, closed out, balanced and accounted for. Not only is this a cash handling and numbers function, it also gets them in and working with both the point of sale system and the company back office technology. Now for biggest win of all, P&L responsibility. We have seen countless young employees in restaurants, retail stores and service franchises across the country that have been put in positions

where they have responsibility for the performance of a profit center. It is safe to say that few college graduates have had P&L responsibility over a multimillion dollar business. If their future employers are paying attention during the hiring process a college graduate that walks in the door with management, HR administration, inventory and ordering responsibility, cash handling and balancing as well as P&L responsibility over a sizable profit center should be a dream come true! A word to employers in corporate America: I know it is sometimes hard to see how restaurant and retail managers might help your global organization. From my perspective, they should be your first hires. There are few college graduates that bring as much skill, drive and workplace responsibility than a young employee

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both startup and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980. www.myperfectfranchise.com

George Knauf

Franchising USA

ex per t advice

Page 39


The public and policymakers need to understand franchising. Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

b

a

x

Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!


Page 41

Veterans in Franchising NOVEMBER 2018

www.franchisingusamagazine.com

MILITARY COFFEES:

Franchising a Coffee Company with a Veteran Theme

From the White House to

Urgent Care

After You Serve:

Using Military Skills for Franchising Success Franchising USA


SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.

• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners


Veterans in Franchising Supplement november 2018 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover

Veteran Profiles

46 Military Coffees: Franchising a Coffee Company with a Veteran Theme

48 AdvantaClean

50 After You Serve: Using Military Skills for Franchising Success 52 From the White House to Urgent Care

Veteran News 44 FirstLight Home Care Recognized as a Top 100 Franchise for Both Veterans and Innovation

52 American Family Care

Veterans Expert Advice 50 After You Serve: Using Military Skills for Franchising Success Tim Mackin, Owner, FirstLight Home Care of Greater York and Lancaster, PA

Franchising USA


V e t er ans in Fr anchising

veteran news FirstLight Home Care Recognized as a Top 100 Franchise for Both Veterans and Innovation by Franchise Business Review Leading non-medical home care franchise makes two Franchise Business Review lists of excellence “We have long been a proponent of veteran leadership within our franchise,” Bevis, who is also the current committee chairman of the International Franchise Association (IFA) Education Foundation VetFran Committee, said. “Veterans have a strong sense of duty and service, and their leadership skills and ability to adapt to changing circumstances make them ideal owners for us. Making the Franchise Business Review’s Top 100 Franchises for Veterans list is an important accolade, as it says to other veterans: ‘FirstLight truly appreciates the service each of our military veterans gives to our country.’ In turn, when the veteran is transitioning out of their service, FirstLight is one of the top business ownership opportunities to consider.”

FirstLight Home Care, a leading national provider of non-medical home care, was listed by Franchise Business Review as one of the Top 100 Franchises for Veterans and one of the 100 Most Innovative Franchises for 2018.

priority within our system to equip our owners with the tools necessary to run a meaningful, service-focused business, and earning each of the Franchise Business Review accolades tells us that we’re truly setting our brand up for success and continued industry leadership.”

The lists feature award-winning franchises whose franchisees have shown a high level of satisfaction with the business, considering factors such as training and support, leadership, and financial opportunity, both with veterans and with all franchisees.

No stranger to Franchise Business Review’s Top 100 lists, this is the second consecutive year FirstLight has made the Top 100 Franchises for Veterans. The company offers a franchise fee discount of $12,500 for veterans. Additionally, FirstLight regularly attends and presents at regional and national events that are created to assist transitioning veterans to highlight both business ownership and employment opportunities that exist within the franchise industry for veterans and their spouses.

“This recognition holds a special place in the franchise world because it is based on the direct feedback of the franchisees,” said Jeff Bevis, CEO of FirstLight Home Care. “We have always made it a

Franchising USA

The recognition from Franchise Business Review adds to the recent awards FirstLight has been receiving lately. In recent months, the company has also made the Inc. 5000 list of fastest-growing, privately held companies, as well as the Franchise Times Top 200+ of the 500 largest franchise companies for the fourth and sixth consecutive times, respectively. Complete results of Franchise Business Review’s Top Franchises for Veterans 2018 can be found at https:// franchisebusinessreview.com/page/top/ top-franchises-veterans/. The full list of the Most Innovative Franchises can be seen at https:// franchisebusinessreview.com/page/topinnovative-franchises/. For more information about FirstLight Home Care’s franchise opportunities, visit www.firstlightfranchise.com.


Page 45

FRANCHISE OPPORTUNITIES ARE HEATING UP.

JANUARY 24-26, 2019 | FT. LAUDERDALE, FL GREATER FORT LAUDERDALE / BROWARD COUNTY CONVENTION CENTER

Meet face-to-face with top franchise brands looking for their next franchisee. Take the next step toward business ownership with support from free seminars and in-depth workshops.

REGISTER TODAY FOR FREE!

Visit FranchiseExpoSouth.com and use promo code FRANUSA Sponsored By

#FranchiseExpoSouth2019


V e t er ans in Fr anchising

covers story: Military Coffees

Franchising a

Coffee Company

with a Veteran Theme Service, sacrifice, dedication and honor are ingrained in the heart and soul of every service member. From their first day in military training until the day they leave the military to pursue a civilian career, members of

the military understand what it takes to

succeed, persevere and serve. They also

understand that the military runs on coffee and has since coffee was a standard issue item in the civil war.

While most members of the military come home unscathed, some suffer injuries while in service to our country. These service disabled veterans are limited in job opportunities due to their injuries, however they retain highly valued skills such as leadership, management and attention to detail learned from their military service. They want to succeed but sometimes lack adequate opportunity in the workplace due to their disabilities. It is imperative that service members come home and have ample opportunities to pursue their dream(s). For franchise businesses, these veterans hold skill sets that are critical to their operations; skills

such as leadership, integrity and risk tolerance, all learned through military service. There are generous opportunities that franchise businesses provide both individually and through the VetFran program that provide service disabled veterans (and all veterans) the opportunity to own their own business through franchising. While the different franchise businesses offer a plethora of choices through the VetFran program, it all boils down to one thing; franchise businesses see the value of veteransâ&#x20AC;&#x2122; skill sets and want them in their systems, which provides excellent opportunities for service disabled veterans as well as the franchise business. Seeing the need for additional opportunities for all veterans, Lawrence Curell and Dana Kern, co-owners of Military Coffees, LLC have created the Fighting Force Specialty Coffee brand to not only honor veterans and public safety professionals but also to create opportunities for veterans through franchising.

Larry

Franchising USA

Dana

There are many franchise businesses that have taken a mentorship role with returning service disabled veterans


“Coffee is something that is inherently relaxing and easy to sell, especially with our unique offerings and we find that veterans are receptive to selling coffee.” - Lawrence Curell

and have assisted them until they are successfully operating their own franchise. Lawrence and Dana have taken that mentorship to a new level by helping veterans start their own home based coffee business through franchising. “We purposely kept the franchise fee low to help our fellow veterans,” says Curell, a disabled Army veteran. “We want our fellow veterans to be successful. Coffee is something that is inherently relaxing and easy to sell, especially with our unique offerings and we find that veterans are receptive to selling coffee.” What started 1 5 years ago as a retirement small business opportunity, Firehouse Coffee was created by Dana Kern, a retired fire captain and paramedic. The coffee sourcing, roasting and packaging were quickly perfected and customers started knocking on the door to purchase the organic specialty coffees that were being fresh roasted daily by the Firehouse Coffee team. Fast forward several years and a chance meeting between Lawrence and Dana quickly evolved into a friendship and ultimately a business partnership to launch the veteran friendly Military Coffees, LLC and the Fighting Force Specialty Coffee brand. Lawrence had successfully franchised his other company (Better Deal Printing, LLC) and proposed the idea to Dana, who immediately saw the value in helping veterans while growing the company through franchise opportunities. “We worked day and night to get the new venture moving in the right direction quickly. With Dana’s coffee expertise and my franchising abilities, we knew we could use the franchise method as a catalyst to fuel our growth while helping veterans,” stated Lawrence. Moving quickly paid off as the franchise offering was made available in August of 2018 and the first franchise was sold within 3 weeks. With full corporate

support and marketing assistance, the first franchisee is quickly growing his business, market and opportunities.

coffee (an industry that is growing by 20% annually), you are missing out on a small slice of heaven in a cup.

Understanding how critical it is that franchisees are supported properly, the team at Military Coffees listens and quickly takes in advice to help the brand grow into a national brand. The goal for the company is to have a franchisee near every military installation within the next five years. The company is already an international vendor to the Military Exchange system and their products are listed on the AAFES (Army / Air Force Exchange) website to help drive marketing and brand awareness.

Combined with the custom / personalized label options and the freshness of the product, franchisees have a great opportunity to own their own business serving a market that can be developed and profitable. The company offers franchisees a “business in a box” for them to get started selling on day 1. The opportunity includes coffee, marketing, corporate support, lead generation and unlimited growth potential as there are currently no geographic restrictions on where a franchisee can sell.

Veterans, military retirees and public safety professional have been enjoying the unique experience of drinking the freshest, 100% USDA certified organic coffees available. In addition, the ability to personalize the label on just one bag is something that nobody else is doing.

With franchise businesses being an integral part of the United States economy and growing opportunities for veterans through the support of the federal government’s initiatives and the franchise community, the positive impact that franchise businesses have on America’s wounded warriors is significant both to the business and the veteran. Becoming a franchise business that provides opportunities for disabled veterans is not only socially responsible in giving back to those who served but it is also a true win – win for everyone involved.

With the combined power of owning a printing company, a coffee company and a shipping center, Military Coffees is able to print the label, roast the coffee and ship it same or next day. Their tagline is “Green to gone in 48 hours,” meaning that the green beans that are imported from organic farmers across the coffee growing regions of the globe are roasted and in your cup within 48 hours. If you have never had fresh roasted specialty

For additional information on the Fighting Force Specialty Coffee franchise opportunity, please visit their website at www.militarycoffees.com.

Franchising USA

V e t er ans in Fr anchising

Page 47


V e t er ans in Fr anchising

Veteran Profile: AdvantaClean

“When you come out the military, franchising is a great opportunity because the process is very much the same as what we have already experienced.” - Russ Harlow a plan as key traits to being a successful business owner. Harlow held several jobs throughout his career but found his real calling when he looked into franchising with AdvantaClean.

Lessons Learned in MilitarY HELPS

AdvantaClean FRANCHISE OWNER

As a first-time business owner, Russ Harlow quickly learned to embrace the challenges and responsibilities that comes with operating a business when he purchased an AdvantaClean franchise in Connecticut earlier this year. “I had been working 60 hours a week and I was miserable, but now I’m working 90100 hours a week and I’m loving life,” said Harlow. “If something doesn’t go right, it is on me and I don’t mind taking that pressure. I love it!” Traits such as responsibility, leadership and teamwork are qualities Harlow

Franchising USA

acquired as a member of the United States Army Reserve, where he spent six years as a chaplain’s assistant. In that role, he helped with religious services, provided security for the chaplain’s team and offered support and assistance for other members of the unit. Harlow said the opportunity to serve his country was a lifelong goal and his experience in the reserves changed his life. “Being in the military taught me about chain of command and how to deal with things appropriately and professionally. There are too many people now who don’t take responsibility for their actions and don’t seek responsibility. I think having that mentality and a newfound respect for authority gave me a leg up on my peers.” Two decades later, Harlow relies on those same qualities as the owner of a franchise specializing in indoor air quality and mold remediation. He cites some of the experiences he learned in the military such as being a team leader, knowing how to motivate others and being able to execute

“I liked the idea that the type of work we are doing is helping people. When I started the process, I didn’t realize how important it was for me to help others. What we do with mold remediation and indoor air quality is really helping people, whether it is fixing a disaster in their home or addressing air that is making them sick. Yes, we are running a business, but at the end of the day, we are helping people take back their homes, and that made a huge difference to me. Between that and a corporate culture that prioritizes community, respect, excellence and customer service, it was a no-brainer for me.” Although Harlow did not have any experience in the light environmental services that AdvantaClean provides, he was attracted to its successful business model and felt confident in his ability to grow the franchise. He also feels franchise ownership is an excellent opportunity for other veterans looking to establish a new career. “With franchising, you are working with a team within a corporate environment, but you still have the freedom to make business decisions. You learned teambuilding skills and the ability to lead others and execute plans. That is why franchises love veterans because we know how to follow orders. In franchising, it is important to understand it is done a certain way for a reason. Veterans get that, and a lot of us understand the process and can execute how to do it. When you come out the military, franchising is a great opportunity because the process is very much the same as what we have already experienced.” advantacleanfranchise.com


Click here to find out more...

FRANGUIDE.COM 703-424-2980 FIND YOUR FRANCHISE WITH FREE GUIDANCE FROM INDUSTRY EXPERTS


V e t er ans in Fr anchising

expert advice: Tim Mackin, Owner, FirstLight Home Care of Greater York and Lancaster, PA

After You Serve: Using Military Skills for Franchising Success

At the end of their service, veterans of the U.S. Armed Forces face the prospect of reentering the private sector. It might seem challenging at first, but the skills gained during a military career can serve veterans well in the business world. Franchising USA

Opportunities for Success First and foremost, separating from the military means a new chapter in your life. Donâ&#x20AC;&#x2122;t be held back by not having the corporate America experiences that you have missed out on by giving yourself to service. The majority of the skills you learned translate into the civilian sector, which gives you opportunities for business success. The strengths instilled in you by a military career will serve you well in the business world. You learned perseverance, dedication, and a commitment to excellence. You learned teamwork and

collaboration. There is a strong sense of

accountability and responsibility in each member that serves.

The Importance of Flexibility Another important skill is flexibility. Service members are very flexible and resourceful to meet changing

requirements. You have to be able to shift gears quickly and be able to respond to

changing circumstances. When you are in the military and are given a specific

task, five minutes later the order might get rescinded, and youâ&#x20AC;&#x2122;re given a new task to bring to resolution.


“Veterans need to understand that the skills they earned during a military career can offer them a path to success in the civilian business world.”

market reach than standalone businesses. The best franchisors give their franchise owners a leg-up by offering thoroughly tested administrative and support processes, providing back-office systems for dealing with everything from human resources to finance, sales to marketing. Instead of having to reinvent those systems on their own, a new franchise owner has access to what is basically a turnkey business. Success in a franchise involves being able to invest personally in the systems offered by the franchisor. You have to be able to trust the system, which is something that translates from what you see in the military as well. When you are provided a mission, you have to trust that the systems put in place to support that mission are going to get you to your end result. In a franchise world that means to be profitable. If you don’t have structure in your daily operations, franchises are going to be a little more difficult for you to be successful in.

Do Your Homework

Benefits of Franchise Ownership

When you separate from the military, do your homework and research the businesses that most interests you. Ask a lot of questions. When I was doing my due diligence, as I came across franchises that were intriguing to me, I reached out to those franchises for additional dialogue. I wanted to find out in my initial conversation about their leadership structure, their educational background, their experiences, and how they could make me more successful.

There are several benefits that owning a franchise can offer to veterans. The first is a lowered barrier to entry. Some networks offer veterans a substantial discount to the franchise fee. Successful franchise systems also offer better brand recognition and

The more support and resources at the disposal of a service member who is ending their service, the better they can make good decisions about their career path or the next chapter of their life. Talk to people at local chambers of commerce.

Prior to purchasing a franchise, I was the manager of a contact center for a fleet leasing company. In that role, flexibility was the key because a weather event that happens in one part of the Unites States could dramatically change the outcome of your calls for that day. Success required being able to adapt to change quickly.

Tim Mackin

Take full advantage of free community resources for small business owners.

Summing it Up Veterans need to understand that the skills they earned during a military career can offer them a path to success in the civilian business world. Don’t be intimidated. You’ve already faced many other challenges and overcome them. Starting a business career is just another challenge that you are capable of overcoming. Owning a franchise can also give you a head-start on achieving that success. Work hard. Do your homework. Succeed. Tim Mackin retired from the US Army after 20 years of service as a highly decorated First Sergeant (aka ‘Top’), leading, guiding and mentoring more than 250 service men and women responsible for equipment maintenance and the readiness of heavy combat units (Armor and Infantry soldiers) in Texas, Kentucky, Maryland, Germany and Kuwait. He is currently the owner of FirstLight Home Care of Greater York, and Lancaster, PA. FirstLight Home Care is a top-rated non-medical home care provider with a network of offices that provides more than 100,000 hours per week in care for more than 4,800 clients in over 34 states. www.firstlighthomecare.com

Franchising USA

V e t er ans in Fr anchising

Page 51


V e t er a ns i n Fr a nch isi ng

Veteran Profile: American Family Care (AFC)

From the White House to Urgent Care Born the son of an Air Force general, Ben Barlow did not plan on following in his father’s military footsteps. Not only did he land in uniform, but he also went to medical school and ended up caring for Presidents Obama and Trump. Now, Barlow has just left his post as Senior White House Physician to become the new Chief Medical Officer of American Family Care (AFC), the nation’s leading provider of urgent care, occupational medicine and accessible primary care. In his new role as Chief Medical Officer, Barlow is tasked with guiding AFC’s 600 physician network as they care for patients every day at the company’s 200 medical facilities. “The military training that I received in the Air Force is serving as a great foundation for my new role with AFC,” Barlow says. “We have nearly 140 franchise locations and 66 corporateowned medical centers. Each day is a new challenge, whether it is guiding doctors through the ups and downs of flu season or answering franchisee questions about how to maximize staffing. I am here to be their sounding board and suggest solutions.” Barlow acquired the skills to make quick, solid decisions while leading the

Franchising USA

“I chose to shift from the White House to urgent care because AFC is making health care so much more accessible. We are not just treating patients, we are improving healthcare.” emergency room at Langley Air Force Base, as well as through his duties as a White House physician. “It was my job to travel ahead of Presidents Obama and Trump to survey foreign travel destinations,” Barlow explained. “I had to make sure each location was equipped with the appropriate staff and technology to handle whatever medical emergency might pop up while the President was abroad.” Barlow has walked the halls of dozens of hospitals around the world, and as a result, he’s one of the few doctors around who has a first-hand perspective of how the U.S. ranks among global health care. “The U.S. simply does health care better. Our training is better, our consistency of care is better,” Barlow says. “You really can’t judge a facility by its looks. Some of the nicer spots I toured just didn’t seem to be on the ball, because they did not have a sizable medical staff to keep things moving.” Barlow adds that when this happened, he had to make his own plan to deal with the decreased level of care. Three years globetrotting with the commander in chief was enough for Barlow. He wanted to find something that kept him stateside — and AFC is a perfect match. “AFC is a large organization with national reach, I can influence hundreds of doctors every day, rather than just a handful at a private practice,” he says.

Barlow also recognized health care is changing, and urgent care is on the frontline of the movement. “I chose to shift from the White House to urgent care because AFC is making health care so much more accessible. We are not just treating patients, we are improving health care. By freeing overcrowded emergency rooms from patients who could easily be seen at our clinics, we are making a difference.” www.americanfamilycare.com

“By freeing overcrowded emergency rooms from patients who could easily be seen at our clinics, we are making a difference.”


Page 53

keep your finger on the pulse with

Franchising USA With 30 years experience in providing high quality business information, with a particularly strong focus on franchising, our global presence allows opportunity for international franchise marketing solutions.

Franchising U S A $5.95 www .franchisingu

samagazine

THE M AGAZ

INE FO R FRAN C

HISEES

VOL 07, ISS

.com

UE 1, NOV

2018

WHERE FR ANCH IS IN FASH ISING ION

SPECIAL

FOOD FRANCHIS ING FEATURE - PART 2

FRANCHISE S ARE ST

FEATURED FRANCH MONKEE’S ISEE OF MOUNT PLE ASANT, SC Photo By Andr

ea Kinnear

LATE ST NE WS

FIN AN CIA

L AD VIC E

FR OM TH E BA NK S

IL BEST FIRSTL THE JOB!

Business

T H E

Canadian Franchise Magazine

TO P LA WY ER Franchise

S’ AD VIC E

Australia and New

M A G A Z I N E

ISSUE 3#1 - 2016

F O R

Zealand 1

F R A N C H I S E E S VOL 13 ISSUE 01

NOV/DEC 2018

w w w. c a n a d i a n f r a n c h i s e m a g a z i n e . c o m

AUSTR ALIA and NEW ZEALA ND

SIGNARAMA CANADA:

S HOWING OFF A NE W S IG N OF ITS OWN

FIND YOUR

“YOUNESS” WITH

FE ATUR E

BUSINESS SERVICES BUYING A FRANCHISE NCE

SUPPLIER FORUM

LATEST NEWS

FIND THE BA L A BE T WEEN THE HE A D A ND THE HE A RT FINANCIAL ADVICE FROM THE BANKS

1

Page TOP LAWYERS’ ADVICE

LASER CLINICS

6 ESSENTIAL WAYS

INFLUENCE CUSTOMER EXPERIENCE TO

THROUGH PEOPL E SPECIAL FEATU RE

HEALTH, FITNESS & BEAUTY

FRANCHISING

FINANC IAL & LEGAL ADVICE

$6.95 (AUD), $7.95

LATEST NEWS

(NZ) inc. GST.

FRANC HISE DIRECT ORY

Visit: www.franchisingusamagazine.com to find out more Franchising USA


ex per t advice

Josh Allen, Director of Marketing, Location3

Maximizing Online Data for Offline Sales Segment & Analyze Your Existing Online Traffic Data

Josh Allen

The phrase “onlineto-offline”, known as “O2O” for short, refers to the practice of enticing consumers to visit physical business locations using targeted digital marketing and advertising campaigns. In the age of Amazon Prime and Instacart, the vast majority of consumers still spend a large percentage of their dollars while on location at a local business. However, prior to visiting a store or franchise location, it’s commonplace for potential customers to visit a variety of online sources for information to help them make a more informed decision about when and where to spend their money. For franchise brands and business owners, this means it’s more important than ever to harness the power of online data to understand what motivates potential customers to visit their location(s), so that they can better position themselves during those key moments of purchase intent.

Franchising USA

Understanding how customers find your website or local business page online can provide you with a wealth of information to make better strategic marketing decisions aimed at sending more customers in-store. With a strong foundation of analytics tracking established on the back end of your website (we recommend Google Analytics), your business can track and measure virtually every impression, click and action users take on your site. Over time, user data is aggregated to help you identify key trends associated with how consumers find your website and the actions they take while there. For example, you can determine the online source that contributes the largest volume of visitors (i.e. Google vs. Bing) while also identifying the most popular landing pages (i.e. menus, offers, pricing guides, resource information). You can also evaluate the paths users take while navigating your website and identify where they may have dropped off and closed their browser versus those that clicked on calls-to-action (i.e. “Get Directions” or phone calls to your business) that indicate a high probability of visiting your location. For example, let’s imagine that I own a restaurant franchise and when reviewing my analytics data, I note that a large percentage of visitors land on my site via my Facebook business page and then 60% of those people navigate to my “Happy Hour Specials” landing page. Armed with this information, I may conclude that posting regular content and information about happy hour specials on

my Facebook business page can contribute to a lift in customer visits. The beauty of digital marketing is that virtually everything can be tracked and analyzed. Harnessing that data effectively can lead to more impactful decisionmaking for your franchise business.

Increasing Offline Customer Visits and Sales Most franchise businesses derive much of their revenue from customer purchases made offline. As such, it’s important think of your online presence as a vehicle to better connect potential customers with your business location, regardless of the channel. This means making what we call the online consumer “path-to-purchase” as streamlined and effective as possible. Your goal should be to reduce the number of actions a user has to take online before they visit your location. For starters, ensure your website is mobile-friendly; Google data shows users are 36% more likely to use a smartphone when looking for availability of an item in a local store now than just one year ago. When someone finds you on mobile, make sure your site features clear calls-to-action for things like directions, phone calls, reservations or appointment bookings. If a customer must click and scroll through four or five pages on your site just to make a simple phone call, you’ve probably lost a large chunk of would-be visitors. It’s also important to optimize your profiles with robust, updated business data and content on channels like Facebook Places, Yelp and Google My Business. Many customers may never reach your actual website before ultimately deciding whether to visit your business, based on the information they’ve


already discovered on these high-volume channels. Virtually all channels/platforms like these also provide analytics data (and customer conversion tracking for actions like “In Store Visits”) about your business for additional insight into the behavior of your customer set. By treating your key third-party business profiles as extensions of your business, brand and website, you can also ensure proper calls-to-action are in place that contribute to those critical offline customer visits.

In Summary Connecting online consumer behavior with offline customer visits can be the difference between driving increases in store revenue and losing potential customers to your competitors. By establishing quality analytics tracking

“Understanding how customers find your website or local business page online can provide you with a wealth of information to make better strategic marketing decisions aimed at sending more customers in-store.” and measurement across all key digital channels, franchises can make better

business decisions that are grounded in the use of accurate data sets rather than based on assumptions and purely qualitative analysis.

As Director of Marketing, Josh Allen is responsible for planning, developing and managing Location3 and LOCALACT brand strategies, with a focus on establishing new business partnerships among franchise systems and multi-

location brands. He also works with Location3 client partners to establish key initiatives for increased franchise engagement and growth. He is an active member of the International Franchise Association and has previously been featured by the American Marketing Association, Franchise Update Media, MediaPost and more discussing franchise digital marketing strategy. www.location3.com/franchise-digitalmarketing

Franchising USA

ex per t advice

Page 55


Ask t h e E x pert

Evan Hackel

Ask the Expert:

Underperforming Employees Dear Evan, “I have an underperforming employee in my franchise who is well liked by other people. I should let her go, but I am afraid of undermining morale among my other employees. How do I handle this challenge?” - J.K., Toronto, Ontario It is important to recognize that any employee who is underperforming is bringing down your entire company. Even though she might be well liked, other people do not like the fact that they have to pick up the slack to make up for what she is not doing. They might not be saying that, but I will bet that is how they feel. Ultimately, it is not worth keeping someone who is well liked if they are not performing. You want a culture of excellence within your business. Ultimately, every company has the responsibility to train and improve employees if possible. So as an employer, part of your job is to understand the reasons why this worker is falling short,

Franchising USA

and to see if there are reasonable steps you can take to improve her performance. What can the reasons be? Sometimes underperforming is a matter of skills not fitting - she is in the wrong job. If that is the case, is there another role in the company that she could fit? If so, your problem is easily solved. Is the problem that she doesn’t have the skills or knowledge to do the job? If so, training could solve the problem. The issue could also be that she isn’t properly motivated and doesn’t understand the expectations for the job. In that case, take a close look at how her supervisors are conducting her performance reviews and evaluating what she does. You need to make sure your company has communicated your expectations. My belief is that you never want employees to be fired and to have that come as a surprise, because that means that you, as a manager, did a terrible job managing them. As an employer, it is your job to understand the reason people are underperforming and to look for ways to help them improve. And what if you decide to move ahead and terminate the worker? You need to document the reasons and communicate them to that employee during job reviews and regular check-in meetings. You should

“The big issue is not the performance of one person; it is the acceptance of a culture of underperformance.” set out specific areas where you expect her to improve and specify dates by which you expect those improvements to happen. You don’t want her to be terminated and to then be able to say, “I didn’t know anything was wrong . . . nobody told me.” And if the employee is popular, you don’t want other employees to say, “The company made no effort to help her.” You want everyone in the company to know that you made every reasonable effort to try to help that worker improve. But the bottom line is, you don’t want to keep people forever just because they are well liked. That will only send a signal to everyone that they don’t have to do their jobs. The big issue is not the performance of one person; it is the acceptance of a culture of underperformance. Everyone needs to perform and as a franchise owner or executive it is your job to make sure that is the case. That’s how you have a healthy team and a successful enterprise. I hope that you find these suggestions helpful.


“Everyone needs to perform and as a franchise owner or executive it is your job to make sure that is the case. That’s how you have a healthy team and a successful enterprise..”

Evan Hackel

About Evan Evan Hackel is a 35-year franchising veteran as both a franchisor and franchisee. He is CEO of Tortal Training, a leading training development company in Charlotte, North Carolina, and Principal and Founder of Ingage Consulting in Woburn, Massachusetts. Evan is the host of Training Unleashed and author of Ingaging Leadership. Evan speaks on Seeking Excellence, Better Together, Ingaging Leadership and Attitude is Everything. To hire Evan as a speaker, visit www.evanspeaksfranchising.com. Follow @ehackel. Have a question about your franchise? Email your franchising question to editor@cgbpublishing.com. We look forward to hearing from you! Please note that your questions may be edited for length prior to publication.

“As an employer, it is your job to understand the reason people are underperforming and to look for ways to help them improve.”

Franchising USA

Ask t h e E x pert

Page 57


A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS as ’S FRANCHISINGand highly MidNKEE ld MO ughout the wor one ized brand thro be or

fraudnctohis Midas, a recogn C e,isisapro LLcar e ,car ing hisplet com and e innc s –g ’s Fra ed nam in nkee renown e opp Mo ializin chises ecnitie fran sportu inal orig qu a’s uti eric bo ’ Am of upthscale ladies ofNor es. lds - the one of its best.thing an d accesst ori wor clo experience the bes of both shoes,as, , you n and NC m,atio aniz ale With Mid e org chis-S nston d fran nceWi d in ereerie an exp t of art autodser s adqu havice He y own suppor yourinver19 95 an ratin of sope ndged tion fou sfac ome a trusted sati wa bec ’s the you ee ee, nk chis Mo a Midas franmo st successfus.l Building enterprise. As the of e doors for busines d k every r on you n me ope co you be newor ow We braynd. name the day dentl of our eprten indhea ofthe sive t is at tions pon esness, resuti er trus aniza qu org consum experti r bo ng st. Ouse, vidiea pro uth t trus thain thet bySo ear nes ry time. a, to qu eve day er tom cus bouti ry , Florid e to evein ma valu t ba bes Ala the and found of “The Midas Touch” can now be rly 60 years Benefit from nea

otive ser vice tion in the autom t a stellar reputa t to help you wanuth We So , Oh Midas has buil s. io, inaade roldec rly six neaCa No y, stryrth ck indu ia tinue to ntu air you gincon Ke rep as Vir and andd an tion s loca xa a Te n e, ope se you es orenn , Te d. Bef nug:es rolina ntiwin suc Cacee wththecofollo will help growith as our you p, Mid as sho d r ite you exc rate ope and we are nagement system for your shop s ma • nally. tioines naBus region tion chisee orientaniz throughout this • New fran’s ogtrained recand ising ing resourcesst fashio ns nkeeg train Mo fine the ing • Ongoin vid pro in der lea asOpaera tional suppor t.top desig ne rs. • ’s m the world fro suppor t • Development s: lor ing your busines Tay rket yma Tro and ct: zing nta w. timi Co Op • 07 or visiting ww -52 29call 1-800-365-00 ing00 6-5 33 e: ay by on tod Ph as Mid om Join s.c ee nk mo op sh m! an y@.co trohise ail:anc Emasfr m a franchise offering or mid are not ees forms.co ation or amonk wn for inform Website: ww w.ost

any reque This website and hise. offer to sell a franc

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com

www.franchisingusamagazine.com


7-Eleven Franchising with the world’s #1 convenience store is easier than you think.

Been looking for. Your earning potential is as big as you want to make it. We offer a gross profit split, which means your success is as important to us as it is to you.

It also might be the smartest business move you’ve ever made.

It’s turnkey – we provide the store, land and equipment. Start-up is fast (3-6 months). You get extensive training and support from 7-Eleven pros.

As a 7-Eleven Franchisee, you’ll be partnering with a brand known and loved around the world. We’re consistently ranked as a top-five franchisor with more than 54,200 stores worldwide.

Our field consultants and operations teams offer a wealth of support and information. Leveraged vendor relationships mean national buying power.

World-famous brand. World-class opportunity. Take a second and learn why franchising with 7-Eleven could be the career changer you’ve

brumby’s bakery Brumby’s is one of Australia’s most iconic bakeries. With a history of baking fresh bread every day since 1975, it has fostered a loyal legion of customers who buy more than 10.5 million loaves each year, featuring more than 200 stores across Australia, New Zealand and Papua New Guinea. Brumby’s Bakery is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Brumby’s Bakery. Area Developers or Country Master Franchise

Business Finance Depot

Phone: 1-800-782-0711 Fax: 972-828-5017 Website: Franchise.7-Eleven.com Email: Franchise.Inquiries@7-11.com

Partners receive the benefits of being supported by an established Franchisor: • Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts • Supply chain and procurement support. Brumby’s Bakery is seeking Area Developers or Country Master Franchise Partners for the USA. Email rfginternational@rfg.com.au

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

CAFÉ2U

Master Franchise Partners receive the benefits of being

Cafe2U is a van based franchise, delivering the highest quality espresso based beverages to non-traditional locations; being anywhere that a consumer would not expect to access a high-quality espresso based coffee. Since the first van launched in Sydney, Australia in 2000, the brand now boasts more than 250 franchises worldwide, including over 100 across the UK, New Zealand and South Africa. Cafe2U is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Cafe2U. Area Developers or Country

Caring Transitions Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

supported by an established Franchisor: • Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts • Supply chain and procurement support. Cafe2U is seeking Area Developers or Country Master Franchise Partners for the USA. Email rfginternational@rfg.com.au

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances. Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

Franchising USA

fr anchise & serv ices di r ecto ry

Page 59


fr anchise & serv ices di r ecto ry

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for more than sixty franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give franchisees the ability to purchase their advertising and marketing tools in one easy-to use program. We provide marketing collateral, signage, POP

Crust Gourmet Pizza Since its inception in 2001, Crust Gourmet Pizza Bar has grown to over 160 stores in Australia and has expanded into Singapore and is soon opening in the United Kingdom. Crust Gourmet Pizza is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Crust Gourmet Pizza.

Contact: Dan Broudy, Chief Executive Officer Phone: 412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

• Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts • Supply chain and procurement support.

Area Developers or Country Master Franchise Partners receive the benefits of being supported by an established Franchisor:

Crust Gourmet Pizza is seeking Area Developers or Country Master Franchise Partners for the USA. Email rfginternational@rfg.com.au

donut king

receive the benefits of being supported by an established Franchisor:

The first Donut King store opened in Sydney Australia in 1981 and has since evolved into a network of close to 300 stores throughout Australia, New Zealand, Papua New Guinea, and will be opening in Sweden and the United Kingdom in 2018. Donut King lives by a ‘Make it Fun’ brand mantra, with seriously delicious treats available at vibrant stores served by energetic and engaging staff.

• Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts

Donut King is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Donut King.

Donut King is seeking Area Developers or Country Master Franchise Partners for the USA.

Area Developers or Country Master Franchise Partners

Email: rfginternational@rfg.com.au

Fresh Coat

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise.

The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way. Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

gloria jeans Since first entering the Australian market in 1996, Gloria Jean’s Coffees is now a global success story, serving guests in close to 900 coffee houses in over 50 territories worldwide.

Franchising USA

displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and user-friendly. Customer service is our forte’.

• Supply chain and procurement support.

Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups. Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

Coffees. Area Developers or Country Master Franchise Partners receive the benefits of being supported by an established Franchisor: • Full training of the brand system

The flexibility of our coffee house design means that all formats can be adapted to a broad range of locations and localised to suit individual markets. General store format options include:

• Ongoing support via a Market Development Manager

• Kiosk • Small coffee house • Large coffee house • Drive thru

• Product innovation via our dedicated team of food experts

Gloria Jean’s Coffees is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Gloria Jean’s

Gloria Jean’s Coffee is seeking Area Developers or Country Master Franchise Partners for the USA.

• Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Supply chain and procurement support.

Email: rfginternational@rfg.com.au


The Growth Coach The Growth Coach is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad. Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal ®

HealthSource –America’s Chiropractor HealthSource — America’s Chiropractor ® — is the industry leader in chiropractic and physical rehabilitation care. Our highly profitable franchise clinics provide state-of-the-art care to their local communities. We offer single and multi-unit opportunities

International Franchise Professionals Group

and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry. P: (877) 498-3626 E: GrowthCoachFranchiseOpps@gmail.com

for individuals looking to join the recessionresistant healthcare industry. Contact us to learn how you can own a business that cares for the community, is highly profitable, and that you can be proud of! Contact: Wes Sattler Phone: (440) 934-5858 Email: development@healthsourcechiro.com Website: www.healthsourcechiro.com

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

It’s a grind

Master Franchise Partners receive the benefits of being supported by an established Franchisor:

Founded in 1994 in Long Beach, California, It’s A Grind’s mission is to provide high-quality signature coffee, espresso beverages and delicious food offerings in a comfortable and locally-focused atmosphere. It’s A Grind has stores in the USA, Middle East and Asia. Sourcing its coffee from around the globe, It’s A Grind then roasts each batch in Southern California, ensuring consistently fresh, smooth and flavorful coffee. It’s A Grind is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including It’s A Grind. Area Developers or Country

LEAKPRO INTERNATIONAL Incorporated LEAKPRO is a unique Mobile business serving new and used car and truck dealerships, body shops, fleets and RV Dealers detecting and repairing Automotive Water Leaks, Air Leaks, Wind-Noises, sunroof and convertible issues. The system itself, besides using ultrasound technology combined with the latest proprietary tools and products has a unique trademark, decor and logo. LEAKPRO offers intensive hand on training, OEM warranty approved products, factory trained technicians and up to a Lifetime warranty. Our training not only teaches leak repair, but day-today business management and sales techniques. Prior Automotive experience is not required but helpful.

R

W: https://growthcoachfranchise.com

• Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts • Supply chain and procurement support. It’s A Grind is seeking Area Developers or Country Master Franchise Partners for the USA. Email rfginternational@rfg.com.au

A commitment to Service Excellence and a willingness to learn are required. The ability to deal with people in a friendly, professional and courteous manner combined with the determination to succeed could put you on the road to financial freedom. With NO effective competition and the high demand for this service - it’s a Winning combination. This Mobile business is a low-overhead, profitable opportunity. To join this MultiAward winning TEAM call 888.532.5349 or visit www.leakpro. com today! Individual, Master and Regional Opportunities exist all throughout the USA. Contact: John R. Allen Founder & President Phone: 905.829.LEAK{5325) 1.888.532.5349 Email :john@leakpro.com Website: www.leakpro.com

Franchising USA

fr anchise & serv ices di r ecto ry

Page 61


fr anchise & serv ices di r ecto ry

Michel’s Patisserie Michel’s Patisserie has French inspired cafés across Australia. With a history spanning over 30-years, Michel’s Patisserie is renowned for its delicious specialty cakes, pastries, treats, savouries and exclusive award-winning coffee. Michel’s Patisserie also includes an added cafe menu, including breakfast and light meals. Michel’s Patisserie is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Michel’s Patisserie.

• Supply chain and procurement support. Michel’s Patisserie is seeking Area Developers or Country Master Franchise Partners for the USA.

Area Developers or Country Master Franchise

Email rfginternational@rfg.com.au

Military Coffees

Their tagline is “Green to gone in 48 hours,” meaning that the green beans that are imported from organic farmers across the coffee growing regions of the globe are roasted and in your cup within 48 hours.

Veterans, military retirees and public safety professionals have been enjoying the unique experience of drinking the freshest, 100% USDA certified organic coffees available. In addition, the ability to personalize the label on just one bag is something that nobody else is doing. With the combined power of owning a printing company, a coffee company and a shipping center, Military Coffees is able to print the label, roast the coffee and ship it same or next day.

MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories. Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,

NaturaLawn of America, Inc. Called “too far ahead of its time” in 1987, NaturaLawn of America—an organic-based lawn care company—today has 90 franchise locations in 25 states serving over 93,000 customers and generates annual revenues in excess of $64 million. Their natural lawn care system consists of a proprietary line of organic lawn care products, and provides business opportunities to individuals wishing to secure their own franchise. With an average gross revenue of over $1.5 million per location and the highest reoccurring revenues in the industry, NaturaLawn of America is the premier choice when seeking a franchise service business. Franchise owners have the additional benefit of offering mosquito and flea and tick control

Nestlé® Toll House® Café by Chip® Nestlé® Toll House® Café by Chip® is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Cafes offer freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, specialty coffee, ice cream, smoothies and savory items including paninis, wraps and flatbreads, sandwiches, salads and soups (in select locations).

Franchising USA

Partners receive the benefits of being supported by an established Franchisor: • Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts

If you have never had fresh roasted specialty coffee (an industry that is growing by 20% annually), you are missing out on a small slice of heaven in a cup. For additional information on the Fighting Force Specialty Coffee franchise opportunity, please visit their website at www.militarycoffees.com.

North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally. Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers. Contact: Troy Taylor Phone: 336-529-5200 Email: troy@shopmonkees.com Website: www.ownamonkees.com

under the separate brands Mosquito Ranger and Tick Ranger. Each franchise is given an exclusive protected territory of between 50,000 to 70,000 single-family homes, as well as the company’s patented and exclusive fertilizers. Franchise owners also benefit from advertising, marketing, accounting, purchasing, business management and other support provided from NaturaLawn of America’s home office. A franchise support team visits new franchise locations an average of eight times a year for their first two years in business. NaturaLawn of America has grown its revenue by 26 percent since 2014. Contact: Blaine Young Phone: 301-694-5440 Email: Franchise@naturalawnfranchise.com Website: https://naturalawnfranchise.com

Crest Foods Inc., franchisor of Nestlé® Toll House® Café by Chip®, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 150 bakery cafés in the United States, Canada and the Middle East. The concept has kiosk, in-line mall, lifestyle, and street café locations. The first café opened in 2000. Nestlé® Toll House® Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500.” For more information please visit nestlecafe.com. Contact: Benjamin Padilla Phone: (214) 495-9533 Email: franchising@nestlecafe.com Website: www.nestlecafe.com


Our Town America For 45+ years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local businesses in a premium welcome package.

Our Town America program, while dozens of locally-owned franchises validate the Our Town America concept as a viable business opportunity. Franchisees are neighborhood marketing consultants, showing local business owners how to target their best prospects with enticing offers via direct mail.

It is Our Town America’s mission to welcome new movers into their community, to help local businesses gain new loyal and long-term customers, and to provide franchisees with an excellent business opportunity. In the New Mover Marketing industry, we mix proven & perfected methods of direct mail with new technologies.

Since beginning to franchise in 2005, Our Town America has been consistently ranked a Top 50 Franchise by the Franchise Business Review, making them the only Advertising brand to land a spot in the 10-year Hall of Fame and the sole company to be crowned the Franchise Business Review’s All-time Top Company. They are the 2018 #1 Advertising & Sales franchise.

Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the

Website: https://www.ourtownamerica.com/ Email: franchising@ourtownamerica.com

Pet Wants

key trends. Our delivery program brings Pet Wants food to the customer’s door, something new in most markets. It’s a great time to join Pet Wants.”

Pet Wants pet food franchise is one of the fastest-growing pet food franchises in America, with 80 locations across the United States — proving just how powerful the demand is for premium, fresh pet food free of animal by-products and non-nutritious fillers. We offer two attractive franchise models — a mobile, event-based franchise that focuses on acquiring subscription delivery customers, and a retail pet store model that sells Pet Wants food, custom treats and high-end pet accessories. “Pet Wants is the kind of franchise opportunity that comes once or twice in a career,” says Scott Hoots, President of Pet Wants. “We’re a new franchise brand that is experiencing explosive growth in a huge market that’s tapping into some

PIRTEK USA Proven Business Model for Prosperity

Tap into the huge demand for fresh, custom-made pet food. Pet Wants is riding a huge wave of pet owners spending lavishly on their beloved pets. In fact, in the $74 billion pet products industry, Americans spend over $22 billion a year on pet food and treats alone. Meanwhile, pet lovers nationwide are beginning to hold pet food to the same standards as food they put on their own tables, and they are looking for fresh, highly nutritious foods. Phone: 866-407-8390 Website: www.petwantsfranchise.com Email: petwantsfranchising@gmail.com

only franchise of its kind in the United States. With more than 30 years of experience, PIRTEK is a service-based business focused on reducing downtime by repairing and maintaining hydraulic- and pneumatic-powered machines. PIRTEK offers unmatched service and logistics, an industry-leading sales approach, and a corporate center passionate about its franchisees and customers. As a franchisee, you’ll receive top-notch support every step of the way.

PIRTEK began in Australia in 1980 and expanded into the United States in 1996. With locations in more than 23 countries and 400+ locations globally—and growing, we are the leading edge in hydraulic hose service. We’re powered by an innovative approach to sales and service with more than 30 years of experience, backed by a corporate team that is passionate about its franchisees and customers. PIRTEK offers unmatched service and logistics and is consistently recognized as a premier franchise.

Our Franchise Ownership process is quick too! There is a 6-step process, and this can usually be completed within 6-12 weeks. For more information, call Lu-Ann Senia to walk you through the steps to owning your own PIRTEK franchise.

PIRTEK is a unique business-to-business franchise that services, maintains, installs and replaces hydraulic hoses and fittings. PIRTEK is the leader in fluid transfer solutions, the

Phone: 321-504-4422 Email: lsenia@pirtekusa.com Contact: Lu-Ann Senia

Pizza capers

established Franchisor:

Pizza Capers was launched in 1996 and has outlets across Australia and have recently launched in India. Pizza Capers has successfully created a new segment in the take-away / dine-in pizza category for high quality, everyday gourmet pizza. Pizza Capers is owned by Retail Food Group, a global food and beverage company headquartered in Australia with over 2400 outlets across over 80 territories worldwide and nine brand systems, including Pizza Capers. Area Developers or Country Master Franchise Partners receive the benefits of being supported by an

Pollo Campero Pollo Campero has served flavorful chicken made with our original family recipe since 1971. Our menu includes fried, grilled, and boneless chicken for wholesome, customizable, easy-toshare meals. In 2017, we were named #6 in Business Insider’s “25 best fast-food chains in America right now.” With 350 system-wide locations, including company-owned and franchised stores, we have established a support network for franchisees who want to join our growing family.

®

• Full training of the brand system • Ongoing support via a Market Development Manager • Marketing and Communications support including brand assets, promotional campaigns, point of sale material, website, public relations support and more • Product innovation via our dedicated team of food experts • Supply chain and procurement support. Pizza Capers is seeking Area Developers or Country Master Franchise Partners for the USA. Email rfginternational@rfg.com.au

With 6 straight years of Compounded Annual Sales Growth, we are now positioned to rapidly expand throughout the US. Franchising with Pollo Campero means serving up fresh, unique flavors with broad appeal and taking part in a franchise opportunity with strong earnings potential. Join our family! Phone: (972) 770-2800 Website: us.campero.com/franchising Email: franchising@campero.com Contact: Gustavo Duran, Executive Vice President

Franchising USA

fr anchise & serv ices di r ecto ry

Page 63


fr anchise & serv ices di r ecto ry

pool scouts

• Recurring revenue business

Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.

A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!

Pool Scouts is the franchise opportunity poised to make a splash in the industry. Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up

Restoration1® Restoration1® is the fastest growing restoration franchise in the emergency restoration industry for mold, water, fire and smoke damage, handling jobs of all sizes across the nation for residential and commercial property’s. Our business is based on local and regional relationships with insurance adjusters, building inspectors, subcontractors and policy holders. It is always in high demand and not affected by economic trends because it is based on necessity, not discretionary spending. Our model is a powerful opportunity for the right

scooter’s coffee

candidates, as it involves no inventory, no brickand-mortar location and high-volume growth that continues through almost any economic climate. Our ethics, professionalism, quality and availability are carried out at each of our franchise locations. Our team is committed to giving franchisees the support system they need to succeed in these same areas. Restoration 1 Franchisees can reach full potential with our superior training, technical support and in-territory support. Contact: Gina Roberson Phone: 800-993-0803 Email: gina@restoration1.com Website: www.restoration1.com

Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.

employees is: “Amazing People, Amazing Drinks... Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores. Franchise opportunities are available.

A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and

Phone: (402) 934-7284 Website: https://franchising.scooterscoffee.com Email: Kelly.crummer@scooterscoffee.com Contact: Kelly Crummer- Franchise Development Manager

SUBWAY®

freshly baked breads, select sauces and a variety of delicious toppings. When you join the Subway® family, you’ll get world-class support before you even make your first sandwich and well beyond.

When you own a Subway® sandwich shop, you’re part of the world’s largest Quick Serve Restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want. Subway® is the undisputed leader in fast, wholesome food. Our sandwiches are made to order right in front of the customer, precisely the way they want - using

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth. All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’. Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

Franchising USA

Phone: 1-844-407-2688 Email: franchising@poolscouts.com Website: poolscoutsfranchise.com

Our franchise support system features: training, product development, advertising, purchasing cooperative, field support and much more. Contact: Ralph Piselli, North American Franchise Sales Manager Phone: 203 877 4281 Email: Franchise@subway.com Website: www.subway.com

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa. www.interfacefinancial.com


TopFire Media TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime. TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning

The UPS Store

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company. Phone: (708) 249-1090 Fax: (708) 957-2395 Website: www.topfiremedia.com Email: info@topfiremedia.com Contact: Matthew Jonas

• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Phone: 866-498-3218 Website: www.trubluefranchise.com

The UPS Store, Inc. is the world’s largest franchisor of retail shipping, postal, printing and business service centers. The UPS Store comprises more than 5,000 independently owned locations across North America providing convenient and valueadded business services to small business owners, entrepreneurs and consumers.

minorities, women, veterans, and retirees. Best of all, we have numerous franchise opportunities available throughout the country, from traditional stand-alone locations to smaller footprint centers inside of other locations including hotels, convention centers, pharmacies and more. Take a look at the currently available franchise opportunities and contact us for more details.

With nearly 40 years of franchising experience, we’ve been able to offer thousands of people the opportunity to become their own boss, everyone from entrepreneurs to corporate executives, including

Phone: (877) 623-7253, Monday - Friday 7 a.m. to 5 p.m. PST Website: www.theupsstorefranchise.com Contact: www.theupsstorefranchise.com/contact

verlo mattress

Verlo offers a one-of-a-kind Comfort Adjustment service, in which guests are able to have the firmness or softness of their mattress altered for free within a period of time. This gives the consumer peace of mind that they will not be stuck with a mattress that no longer addresses their sleep comfort needs.

Verlo has a mattress shopping experience unlike any other – an elevated customer experience that was designed to make shopping as comfortable as the mattresses – with the goal of having guests feel a sense of “ahhh” when in a Verlo store. As a vertically integrated company, our mattresses are built on-site, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. This model uniquely positions Verlo to benefit from several key retail trends, such as Shop Local, Made in America, and Handmade Products.

Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Company Name: FWR, LLC d/b/a Verlo Mattress Phone: 414/585-8900 Website: www.verlo.com/franchise Email: franchisedevelopment@verlo.com Contact: Kathy Thornton-Bias

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Franchising USA

fr anchise & serv ices di r ecto ry

Page 65


Adverts

Posters

Stationery

Logos

Manuals

Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 20 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: • Advert Design • Corporate stationery • Brochures and flyers • Poster and banner design • Educational manuals • Sports programs • Monthly Newsletters • Product labels and packaging Artwork is tailored to your brand and focused on your message and target audience. No job is too big or small. Contact me today to discuss how Jejak Graphics can make your company or organisation leave ‘a lasting impression’.

Jejak GRAPHICS

a lasting impression

03 5977 8804 | 0422 267 639 Email: jejak@bigpond.com EXAMPLES: www.issuu.com/jejakgraphics

FRANCHISING USA NOVEMBER 2018  
New