New Café Opportunities
Go From Dream - to Bean Franchising Opportunities with Jamaica Blue.
Over the past 30 years, Jamaica Blue has become one of Australia’s top franchises, thanks to its unwavering commitment to quality and comprehensive support of franchisees.
Every part of our brand is of the highest standard.
Award-Winning Coffee
Our name comes from the famous Jamaica Blue Mountains, home to the world’s best coffee. We use only the finest beans, roasted skillfully and crafted to perfection by our trained baristas.
Fresh Ingredients. Stylish Stores.
Each Jamaica Blue store is designed to be an oasis of refreshing quality. Our classic menus have seasonal twists, all made from the freshest local ingredients available.
Exceptional Franchisee Support
From our in-depth initial training to our ongoing business mentoring and clever marketing campaigns, we’ll have your back all the way.
Awaken Your Café Dream
Join a brand that defines quality, with a proven franchise formula.
NSW/ACT
Westfield Eastgardens
Seven Hills Plaza
The Trade Centre, Penrith
Macarthur Square, Campbelltown
Erina Fair
Bathurst Chase
Prince of Wales
Private Hospital, Randwick
Sydney Southwest
Private Hospital, Liverpool
Westfield Woden
Westfield
Belconnen
WA
The Saleyard, Midland
Forrestfield Forum
Kingsford Village
Shopping Centre
Bullsbrook
The Square Mirrabooka
Dunsborough Marketplace
Busselton Central
Northpark
Burnside Village
Murray Bridge
Adelaide CBD
TAS
Glenorchy
Hobart
Launceston
VIC
Westfield
Shopping Centre SA Colonnades
Pacific Epping
Southland, Cheltenham
Ramlegh Springs
Charlemont Rise, Geelong
Rosebud Plaza
La Trobe Private Hospital
QLD
Australia Fair, Gold Coast
Pacific Fair
Shopping Centre
Westfield
Helensvale
Westfield North Lakes
Being an ex can be a good thing. The “ex” in ex-service people stands for exemplary employees who are extremely skilled, are adaptable and excel at getting the job done. Like Peter Sanderson who, after a career in the Australian Army, now works as an operator trainer and technology application specialist. Ex-service people like Peter are extraordinary assets for any workforce and could be exactly what your organisation needs.
EX-SERVICE PEOPLE EXPERIENCED & READY
EXPLORE MORE AT VETERANSEMPLOYMENT.GOV.AU
voluMe 18, issue 6, 2024
on the cover: gelatissimo
president: Colin Bradbury. colin@cgbpublishing.com
publisher: Vikki Bradbury. vikki@cgbpublishing.com.au
editorial depart M ent: editor@cgbpublishing.com.au
sales & M arketing M anager: annie Bradbury. annie@cgbpublishing.com.au
production: production@cgbpublishing.com.au
accounts: accounts@cgbpublishing.com.au
design: michelle Quinn. michelle@cgbpublishing.com
cgb publishing Po BoX 17 Pomona, QUeeNslaND 4568 tel: (07) 5485 2704 www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz
to subscribe: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au
“ Our recent transformation represents a significant leap forward in modernising our brand and enhancing our offerings.” - Braeden Lord
Welcome to our september/october issue of Business Franchise Australia and New Zealand Magazine!
o n the cover this issue we feature g elatissimo’s ceo b raeden l ord, who reflects on the brand’s evolution and anthony shina, g elatissimo’s chief d evelopment o fficer, who shares how their growth strategy is driven by a commitment to quality and sustainable expansion, turn to page 10 to read more.
a s usual this issue we have our panel of experts to keep you updated and informed. Phil Chaplin discusses avoiding the financial pitfalls of starting a franchise, Helen Kay covers s elling your franchise and how to ensure a legally smooth and successful exit. t he Franchise Council of australia (FC a) has launched a series of initiatives under its Women in Franchise (W iF) events t hese events have become a cornerstone in the industry, providing a platform for women to share experiences, overcome challenges, and foster networks that support their professional and personal growth. t his is just a sample so turn to the contents page to find more expert advice.
a s usual we have featured some great franchise opportunities in this issue such as ComputerXporers one of the worlds growing children’s computing education franchise, City Cave and how sydney Franchisee Jamie strong is riding demand for self-care success, and how 7- eleven’s investment in Queensland jobs is a key part of their strategic growth plans. o ur main feature this issue is always a hot topic and covers Food and Franchising. o n our Feature Cover we have lukumades and we meet e xarhos s ourligas founder, who from humble beginnings operating out of a food truck in the bustling food scene of m elbourne, australia, has taken his franchise to a global phenomenon.
From our e xperts we have Doug Downer covering the food franchise business, Robert toth also covers the topic of food and franchising and what is happening in this market, finally we have Brian and Prue Keen who asks the question “a s a franchisee you know everythingRight?.
s ome of the top brands in the Food industry are also featured in this issue such as Jamica Blue, muffin Break, t he Cheescake shop, Zarraffa’s Coffee and s oul o rigin to name a few.
t he information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. opinions expressed in the articles contained in this publication are not necessarily those of the publisher. t he publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Finally, don’t forget to check out our a-Z Franchise listing directory with all the best franchise opportunities available right now.
Until next time, enjoy the read
Vikki Bradbury Publisher
se P tem B e R /o C to B e R 2024
Cover Story
10 GELATISSIMO: award-Winning Franchise opportunity in the Premium gelato market
In every issue
8 What’s New! Announcements from the Industry
12 FCA - Empowering women in business: The Impact of the Franchise Council of Australia’s Women in Franchise Events
64 Behind the Headlines
68 Professional Services Listings
69 Franchise Listings
71 A-Z Franchise & Services Directory
Franchisor in Depth
60 ComputerXplorers: one of the world’s fastest growing computing education franchises
Snapshot
20 7-Eleven: investment in Queensland jobs a key part of 7-eleven australia’s strategic growth plans
Have Your Say
Expert Advice
14 Helen Kay: selling your franchise: How to ensure a legally smooth and successful exit
16 Phil Chaplin: avoiding the financial pitfalls of starting a franchise
50 Emma Tobias: tips to help you get your tax right this year
52 Peter Buckingham: incorporating science into your site selection
58 Stewart Germann: What to look out for when you purchase a home service franchise
Donut King launches freshly made ‘Hot Glazed Donuts’ in stores across the country
What’s sweet, made fresh to order and certain to get mouths watering across Australia? It’s Donut King’s brand new ‘Hot Glazed Donut’.
l aunched Friday august 2nd in stores nationwide, Donut King has placed a fresh spin on a much-loved classic, now offering customers a freshly cooked donut dipped in vanilla glaze.
Donut King marketing manager Raquel Hine said “our new Hot g lazed Donut highlights our commitment to delivering fresh, quality donuts at everyday, affordable prices.”
“We’ve taken the traditional glazed donut and combined it with our signature hot, made to order method, resulting in a new product that we know customers will love,” she said.
t he Hot g lazed Donut starts at $2.60 each, and for those who can’t get enough of the new donut (we don’t blame you!), you can purchase two for $5*. Customers can also add toppings for an additional $1, with the choice of milk chocolate flakes or crushed cookies.
Donut King’s Hot g lazed Donut is available in stores across the country for a limited time, up until s eptember 15th.
DannyBoys: Crafting Sandwich Magic in Brisbane
From the bustling streets of New York to the quaint pubs of the UK, and the vibrant markets of Vietnam, there’s one culinary delight that transcends borders: the humble sandwich. Whether it’s a classic Reuben, fresh deli sandwich or a hearty homemade soup, the love for a well-made sandwich unites food enthusiasts worldwide.
enter professional chef Daniel m cKennariey, whose culinary journey took him from superyachts in the Caribbean to estates across europe and the Usa amidst exotic cuisines, he discovered a common thread—the universal appeal of a great sandwich. inspired by this revelation, Daniel founded DannyBoys in april 2011.
at DannyBoys, Daniel perfected a collection of sandwich recipes known as his “Rockstars.” From timeless favourites like the B- l-t, to gourmet creations like the indulgent “Big Boy,” Daniel’s talent for crafting sandwiches became legendary. Customers who tasted these rockstar sandwiches became loyal ‘sandwich evangelists’ for life.
DannyBoys opened a new location in North l akes, January this year. and now, with a second franchisee to launch in Boondall mido ctober 2024 as well as another store i albion. Daniel attributes the success to his hardworking team as the DannyBoys family continues to grow.
s o, if you’re craving a sandwich experience that’s nothing short of magical, join the DannyBoys family—it’s a journey worth savouring, one bite at a time!
K Ko Py AUSTRALIA LAUNCHES NEW WEBSITE TO MAKE ANYTHING POSSIBLE
a leader in providing design, print and signage services, Kwik Kopy has announced its revamped website accessible through kwikkopy.com.au, partnering with the world’s leading digital creation platform, Picsart. Having only recently launched this month, Kwik Kopy hosts Picsart’s platform to offer businesses a way to transform their creative processes through design and content editing tools with inbuilt ai technology.
t he new website was built by web design partner Rysen, an award-winning sydneybased website design and development agency. t he new interface is set to revolutionise the creative processes for australian businesses, reducing time and money spent. t he first of its kind in australia, Kwik Kopy’s Picsart integration allows businesses to seamlessly transition their creative designs from the digital realm to tangible printed materials.
t he partnership gives users a way to create collateral that scales to the needs of any project and campaign. t he platform offers content editing solutions including resizing, background removal, photo upscaling, filters, style transfer, image vectorizer and a pattern generator from a multitude of design options. Featuring an inbuilt ai image and text generator alongside powerful editing tools, the creative possibilities and solutions are endless.
Kwik Kopy australia Ceo, s onia shwabsky, stated, “Kwik Kopy is excited to offer our customers an unparalleled end-to-end solution for their visual communications needs. We look forward to bridging the gap between digital creativity and printed materials, providing businesses with a seamless experience from ideation and design to high-quality printing and marketing collateral.” “ empowering entrepreneurs to make their mark on the world is our purpose at Kwik Kopy, and by partnering with transformative platforms like Picsart, we demonstrate our commitment to making possibilities a reality for all,” shwabsky concludes.
HEAT MAKES A SPLASH WITH PoolWer X
The Brisbane Heat are set to make a splash this summer, announcing a significant partnership with Poolwerx, the largest pool and spa maintenance network across Australia and NZ, ahead of the 2024-25 Weber Women’s Big Bash League and KFC Big Bash League.
Poolwerx will feature on the Heat teams’ playing and training apparel for the next two seasons and will have major signage and activation rights at all home games.
With 140 retail stores and over 480 service vans, Poolwerx offers a one-stop-shop for pool maintenance, water testing, equipment, and commercial services.
Brisbane Heat Ceo terry svenson said: “We’re thrilled to welcome Poolwerx as our new major Partner. a s a Queensland-born organisation performing on the global stage and with a focus on creating backyard memories, we see a great correlation to the Heat and our purpose of Bringing Families together.”
“Partnering with Poolwerx means we’re well placed to deliver an outstanding result for the game in Queensland, grow cricket at a grassroots level, and support our volunteers.”
Poolwerx Ceo Nic Brill said: “We’re proud to be elevating our commitment with the Brisbane Heat to bring families together this summer and make long-lasting backyard memories.”
“We share many of the same values making this partnership a natural fit. We look forward to collaborating with the Heat to create engaging and memorable experiences for fans and franchise partners, both on and off the field.”
Poolwerx will continue to engage Heat fans through its iconic ‘Classic Catch’ competition over the summer, aligning perfectly with memorable moments in the backyard pool throughout the season.
DELIVERING MOMENTS THAT MATTER
GELATISSIMO: AWARD-WINNING FRANCHISE OPPORTUNITY IN THE PREMIUM GELATO MARKET
‘Italian Inspiration. The Australian Way. They don’t claim to have invented gelato, but they have made it our own! Inspired by the artisans of Italy, they make gelato the Australian way – with a fresh attitude and the freshest ingredients.’
Founded in Sydney in 2002, Gelatissimo has solidified its position as a leading name in artisanal gelato, celebrated for crafting gelato made fresh in-store. The brand seamlessly integrates traditional Italian gelato craftsmanship with a distinct Australian flair. Recent years have seen a transformative journey for Gelatissimo, marked by a comprehensive rebranding that includes a new logo, colour palette, brand voice, uniforms, packaging, and in-store design. This modernisation not only pays homage to the brand’s Italian heritage but also reflects its contemporary and dynamic spirit and flavour obsession. With its innovative approach and unwavering dedication to quality, Gelatissimo stands poised for continued growth.
ceo insight
Braeden Lord, Gelatissimo’s CEO, reflects on the brand’s evolution: “Our recent transformation represents a significant leap forward in modernising our brand and enhancing our offerings. This achievement is a testament to the dedication and expertise of our head office team. Their combined experience in QSR, food, and franchising has been pivotal in driving our business growth. Our focus on site and franchisee selection, training, and product development has been central to this success.”
growth
Gelatissimo caters to a diverse demographic, including families, tourists, and locals. Its flexible store placements - ranging from city centres and shopping malls to beachside locations and regional areas - allow it to capture a wide customer base. The brand has been expanding its franchise network with five new store openings in FY24, 12 targeted for FY25, and a strategic focus on Greater Perth and regional NSW, QLD and VIC. Internationally, the brand has 20 stores across Singapore, Philippines, Thailand, Saudi Arabia and 2 stores in the USA - Hawaii and Houston. The brand continues its USA expansion with two additional master franchisees set to open three stores this year. This expansion underscores Gelatissimo’s growing appeal and solidifies its status as a major player in the gelato industry.
chief development officer’s perspective
Anthony Shina, Gelatissimo’s Chief Development Officer, shares “At Gelatissimo, our growth strategy is driven by a commitment to quality and sustainable
franchise Partner PersPectives
expansion. We are seeking passionate, dynamic, and entrepreneurial franchise partners ready to lead the way in our continued success. Our model is simple, we offer a competitive low-cost structure, and we provide an exceptional owner-operator experience, making Gelatissimo a premier choice for those eager to be at the forefront of our brand’s thriving future”
success
Gelatissimo’s commitment to quality and innovation is evident in its successful rebranding and operational achievements. With 85% of stores refurbished, the brand has seen significant increases in customer satisfaction and sales performance. The opening of the 50th store in Australia is a testament to the positive market reception and ongoing demand for Gelatissimo’s premium gelato flavours. Franchisees have reported improved brand recognition and store performance, further validating the success of the brand’s transformation.
awareness
Gelatissimo’s strategic rebranding has yielded impressive results, including a 13.8% increase in transactions, a 14% rise in topline sales, a 55% surge in website visitation, and a 7% boost in spontaneous brand awareness. The brand’s visibility has been amplified through strategic marketing collaborations with major brands like Nestlé (KitKat, Milkybar, Aero), Lindt, Sonoma, Reese’s, and Paramount Studios collaborating for the launch of Teenage Mutant Ninja Turtles –Mutant Mayhem last year. These partnerships have led to bespoke, limited-edition gelato flavours and packaging, marketed through Gelatissimo’s channels, expanding its reach and strengthening customer loyalty.
effectiveness
The impact of Gelatissimo’s strategic transformation is clear in its growth metrics and franchisee success. Refurbished stores have shown notable improvements in customer satisfaction and sales, while the opening of the 50th store highlights the brand’s successful trajectory. Gelatissimo’s commitment to ongoing innovation ensures it remains at the forefront of the gelato industry, ready to adapt to market trends and consumer expectations.
Jaime Ma’s remarkable Journey: from single store to Multi-site success
Jaime ma, a successful multi-site franchise partner with gelatissimo, exemplifies the brand’s remarkable growth potential. starting with her first store, Jaime aimed to provide a better lifestyle for her family while indulging her passion for gelato. Her journey from managing one store to owning four - including locations in surfers Paradise, Brisbane, and gelatissimo’s recently opened 50th store at Broadbeach - highlights gelatissimo’s successful franchise model. Jaime’s success is attributed to the brand’s strong support system and her dedication to staff engagement and operational excellence. “our product speaks for itself - our gelato is made fresh on-site, and our flavour obsession drives every scoop” says Jaime. Her expansion underscores the lucrative opportunities within the gelatissimo network, driven by a passion for quality and a commitment to delivering exceptional customer experiences.
gary’s community engagement and brand transformation gary Wilson’s success with gelatissimo toowoomba exemplifies how a combination of community engagement and pride in the brand can drive business success. By actively participating in local events and supporting community initiatives, gary has established gelatissimo as a beloved local staple. His efforts to integrate the store into toowoomba’s social fabric have built strong customer loyalty and enhanced the brand’s visibility. Coupled with a significant store refurbishment that introduced a modern, inviting aesthetic, gary’s focus on both community connection and store presentation has revitalised gelatissimo toowoomba. this dual approach has not only boosted foot traffic and sales but also deepened the store’s role within the community, proving that thoughtful engagement and brand evolution can effectively drive business growth.
E MPOWERING WOMEN IN BUSINESS:
t he i mpact of the franchise council of australia’s Women in franchise e vents
In recent years, there has been a growing recognition of the unique challenges faced by women in the workplace, particularly within the franchising sector. In response to this, the Franchise Council of Australia (FCA) has launched a series of initiatives under its Women in Franchise (WIF) events.
These events have become a cornerstone in the industry, providing a platform for women to share experiences, overcome challenges, and foster networks that support their professional and personal growth.
the growing importance of Women in franchise
Women have always played a pivotal role in the business world, but their contributions to the franchising sector have often been underrepresented. The FCA’s Women in Franchise events are designed to address this imbalance by providing a space where women can discuss the unique challenges they face, from breaking into leadership roles to managing work-life balance.
These events are more than just networking opportunities; they are a vital resource for professional development. By offering workshops, panel discussions, and mentoring opportunities, WIF events equip women with the tools and confidence they need to navigate the complexities of the franchising industry. The focus is not only on immediate challenges but also on long-term career strategies that empower women to achieve their full potential.
exploring the challenges: a diverse perspective
The challenges faced by women in the workplace are multifaceted, and the WIF events delve into these issues with a comprehensive approach.
One of the key topics explored is the glass ceiling that many women encounter as they climb the corporate ladder. Despite the progress made in recent years, there remains a
significant gender gap in leadership positions within the franchising industry. Through candid discussions and real-life case studies, WIF events shed light on the barriers that women face and provide actionable strategies to overcome them.
In addition to leadership and work-life balance, WIF events also tackle the issue of gender bias in the workplace. Many women in franchising have reported facing discrimination, whether in the form of unequal pay, limited opportunities for advancement, or subtle biases in day-to-day interactions. The FCA has made it a priority to address these issues head-on, providing a platform for women to voice their concerns and work together to create a more inclusive and equitable industry.
state Wif events a Massive success with engaging guest speakers
NSW Women in Franchise Event
At the August NSW Women in Franchise afternoon tea held in Sydney, the packed audience heard from four powerhouse women on the panel who honestly and genuinely shared their journeys and lifted the lid on challenges in the workforce.
The women in franchise panel discussed the topic “Learn from me” which was expertly facilitated by Racha Abboud with panellists
Therese Frangie Jayawardene, April Harwood and Emily Lucas.
The panel shared the good, bad, and ugly aspects of their experiences as women in the franchising world. With great food, networking and a healthy atmosphere, our audience enjoyed a wonderful sell-out event.
QLD Women in Franchise Event
Brooke Hanson OLY OAM - Olympian, speaker, MC and energy coach and Bridgette Starr - Olympian and franchise owner of Airlocker Training Runaway Bay shared some personal stories of struggles and triumphs that had the audience of over 80 women in franchising captivated.
Victoria Women in Franchise Event
Almost 80 people watched the guest speaker
Diana Williams from Fernwood Fitness share her amazing story from one gym to a thriving franchise business and over 70 clubs in Australia.
Our MC Vanessa Wilmot and panel Kate Hopley ( Miller) from Schnitz and Jenny Boymal from The Proven Group also provided insights to the audience on their experiences as women in franchising.
the power of networking and Mentorship
One of the most valuable aspects of the WIF events is the opportunity for networking and mentorship. Building a strong network is essential for success in any industry, and franchising is no exception.
The WIF events bring together women from all corners of the franchising world, from franchisees and franchisors to industry experts and business leaders. This diverse
mix of attendees creates a rich environment for networking, where women can share their experiences, learn from one another, and forge connections that can lead to new opportunities.
Mentorship is another key component of the WIF events. The FCA recognizes that having a mentor can be a game-changer for women in franchising, providing guidance, support, and insight that can accelerate career growth. The WIF events facilitate mentorship opportunities by connecting attendees with experienced professionals eager to share their knowledge and help the next generation of women leaders succeed.
looking ahead: the future of Women in franchising
As the FCA continues to expand its Women in Franchise events, the future looks bright for women in the franchising industry.
The FCA’s commitment to addressing the
challenges women face and empowering them to reach their full potential is driving meaningful change. However, there is still work to be done.
The gender gap in leadership positions remains a significant issue, and more needs to be done to ensure that women have equal opportunities to succeed in the franchising industry.
The FCA is aware of these challenges and is continually evolving its WIF events to meet the needs of women in the industry. Future events will focus on emerging trends and challenges, such as the impact of technology on franchising and the importance of fostering diversity and inclusion at all levels of business.
By staying ahead of the curve and addressing these issues proactively, the FCA is ensuring that women in franchising are not only prepared for the future but are leading the way.
a commitment to empowerment
The Franchise Council of Australia’s Women in Franchise events are more than just a series of workshops and networking opportunities; they are a commitment to empowering women in the franchising industry.
By providing a platform for women to share their experiences, learn from one another, and develop the skills they need to succeed, the FCA is making a lasting impact on the industry.
As more women participate in these events and take advantage of the resources they offer, the franchising industry will continue to evolve into a more inclusive and dynamic space where everyone can thrive.
The Franchise Council of Australia (FCA) is the peak industry body for franchising in Australia, representing both franchisors and franchisees. With a rich history spanning four decades, the FCA is committed to promoting excellence, best practices, and innovation in the franchising sector. As a national voice on franchising, the FCA advocates for the interests of its members and works collaboratively to ensure the growth and success of franchising in Australia.
phone: 03 9508 0888
email: info@franchise.org.au Web: www.franchise.org.au
s elli NG you R fR a N c H ise: How to eN su R e a l e G ally
s moot H a ND s uccessful e xit
is an accomplished business and franchise lawyer with over two decades of legal expertise. As the founder of Rise Legal, Helen specialises in delivering strategic and practical commercial and franchise legal solutions. Her exciting career has seen her in pivotal roles at prestigious law firms, consistently offering exceptional legal counsel. Her unique combination of hands-on experience and visionary leadership positions her as an invaluable asset in the realm of commercial law and franchise expertise, assisting franchisors and franchisees in safeguarding their business through comprehensive commercial legal support.
managing d irector | rise legal Business l awyers | old coast | perth | sydney : 1300 064 707 | e: info@riselegal.com.au | https://riselegal.com. au
Selling a franchise business can be a rewarding step in your entrepreneurial journey, but it comes with its own set of complexities. Navigating these challenges successfully requires a thorough understanding of the legal obligations and processes involved.
As an experienced franchise lawyer, I’ve helped countless franchise owners through this process, ensuring they sell their businesses smoothly and without defaulting on their franchise agreements. Here’s what you need to know.
1. understand the transfer clauses in your franchise agreement
One of the first steps in selling your franchise business is to fully understand the transfer clauses within your franchise agreement. Franchise agreements generally require that you obtain permission from your franchisor before you can transfer ownership of the business and only then can you transfer to an approved prospective franchisee. This is a critical aspect that must be addressed as soon as you start considering a sale.
- Sellers Due Diligence: Before initiating the sale, conduct a Sellers Due Diligence. This involves reviewing the business’s legal standing, including contracts, assets, and compliance with regulations. Addressing any legal issues early can prevent delays or complications during the sale process.
- Franchisor Permission: Your franchisor will likely have specific criteria that the buyer must meet before they approve the
transfer. This could include the buyer’s financial stability, operational experience, and even their personal background.
- Legal Advice: It’s crucial to engage a lawyer early in the process to explain these transfer clauses and help you navigate them. Without proper legal guidance, you might face delays or even the possibility of the sale being denied.
2. post-sale restrictions: know
What you can and cannot do
Another critical aspect to consider is what you can do after the sale. Franchise agreements typically contain restrictions on your ability to operate a similar business after you’ve sold your franchise. These restrictions are designed to protect the franchisor’s brand and prevent direct competition.
- Non-Compete Clauses: Most franchise agreements will include non-compete clauses that prevent you from operating a similar business within a certain geographic area and for a specific period after the sale.
- Rebranding Limitations: You may not be able to simply rebrand the business and continue operating in the same industry. Legal advice is essential here to fully understand the scope of these restrictions and to ensure you don’t inadvertently breach the agreement.
3. requirements for the transfer of lease
If your franchise operates from a leased premises, understanding the requirements for the transfer of lease is critical. This involves not only the legal aspects but also the practical steps of transferring the lease to the new owner.
Franchisor Rights and Lease Transfer Obligations: In most cases, you will not be able to retain occupancy of the premises after selling the franchise. This is due to provisions in the franchise agreement that typically require the lease to be transferred to the franchisor if they choose to take over the location. The franchisor’s right to step into the lease ensures continuity of the franchise operations at that site. It is essential to carefully review these obligations with your lawyer to understand your rights and the franchisor’s options regarding the lease transfer.
- Landlord’s Consent: Similar to franchisor approval, you’ll need the landlord’s consent to transfer the lease. This process can be straightforward or complex, depending on the lease terms and the landlord’s policies.
- Lease Transfer Options: The buyer will either need a new lease, a license to occupy, or a transfer of lease by way of a deed of assignment. It’s essential that your lawyer is involved in this process to ensure that your interests are protected and that the transaction complies with all legal requirements.
4. the sale process: key parties involved
Selling a franchise involves coordination between several parties: the buyer, the seller (you), the landlord (who may also be the franchisor), and the franchisor. Understanding the role of each party and the documentation required is essential for a smooth transaction.
- Buyer’s Due Diligence: The buyer will need to conduct thorough due diligence, which will include reviewing the franchise agreement, lease, and financial
records. This process is crucial for the buyer to ensure they are making a sound investment.
- Sale of Business Agreement: This agreement, prepared by your lawyer, outlines the terms and conditions of the sale, including price, payment terms, and any contingencies.
- New Franchise Documents: The buyer will need new franchise documents, which are usually prepared by the franchisor’s lawyers. These documents will outline the terms of the franchise moving forward.
- Lease Transfer: As mentioned earlier, the lease will need to be transferred to the buyer, a process that requires the involvement of the landlord’s solicitors.
In the Settlement Stage, beyond transferring the lease, finalise the transfer of business names, licenses, and employee entitlements. Accurate settlement statements and handling any stocktake, if applicable, are essential to ensure all financial and legal obligations are met on settlement day.
5. understanding timings and cooling off periods
Timing is a critical factor in the sale of a franchise. The franchise agreement will likely specify timelines for the buyer to receive the
necessary documents and complete training.
- Document Timelines: The franchise agreement will specify how long the buyer has to review and sign the necessary documents. Delays in this process can result in penalties or the termination of the agreement.
- Training Requirements: Many franchisors require the buyer to complete a training program before they can take over the franchise. The timing of this training needs to be coordinated with the sale process to ensure a smooth transition.
- Cooling Off Periods: The Franchise Code of Conduct mandates a 14-day cooling-off period for prospective franchise buyers. During this period, the buyer has the right to withdraw from the franchise agreement without penalty, even after signing the contract. It’s crucial to understand this cooling-off period and how it can impact the sale timeline. This period gives the buyer time to reconsider the purchase and can affect when the sale is considered final. Proper legal advice is essential to navigate this period effectively.
engage a franchise lawyer early Navigating the sale of a franchise business without professional legal guidance is risky. The franchisor will provide assistance but
you must engage your own independent lawyer to assist you. Engaging a franchise lawyer early in the process can help you avoid common pitfalls and ensure that the sale goes smoothly.
- Avoiding Default: A lawyer will help you understand your obligations under the franchise agreement, lease, and other relevant contracts, ensuring you don’t default during the sale process.
- Smooth Transition: Legal advice ensures that all parties involved are on the same page and that the transition to the new owner is as seamless as possible.
conclusion
Selling your franchise business is a significant decision that requires careful planning and a thorough understanding of the legal processes involved. By understanding transfer clauses, post-sale restrictions, lease requirements, the roles of involved parties, and the timing of the sale, you can ensure a smooth and successful transaction. Engaging a franchise lawyer early in the process is crucial to navigating these complexities and achieving the best outcome.
Whether you’re just starting to think about selling or are ready to begin the process, make sure you have the right legal support to guide you every step of the way. v
Starting a new business is exciting, and of course franchises offer the support of a proven brand, but even if you’ve done it all before, it’s still possible to fall into some common financial traps that can delay, or in extreme cases even derail, your new business plans.
So, how do you successfully navigate that crucial startup landscape and avoid these potentially hazardous pitfalls? As they say, forewarned is forearmed, so let’s take a look at some common issues:
1. underestimating initial costs
One of the most common mistakes for new business owners is underestimating the total initial investment required. Let’s look beyond the franchise fee and consider:
• Fit-out: The costs of customising a store to brand requirements can be expensive and has risen on average around 12-14% year on year for the past three years. A
AVOIDING THE FINANCIAL PITFALLS OF STARTING A FRANCHISE
“ A good rule of thumb is to have around six months’ worth of operating expenses in reserve, but the most important thing is having a realistic financial forecast so that you know how much ‘enough’ is for your business.”
comprehensive quote and an appropriate amount set aside for contingencies are both vital.
• Equipment: Make sure you understand all your equipment requirements, including items that are unique or specific to your franchise. Whilst equipment finance can be some of the easiest finance to obtain, don’t do it in isolation, as it’s often easier to obtain loans for both equipment and some fitout costs; obtaining fitout finance by itself however is often much more difficult.
• Stock and Inventory: Initial stock purchases can be significant, especially if the business relies on a wide variety of products.
• Legal and Accounting Fees: Professional advice is crucial! It will add to your initial outlays but shouldn’t be neglected. As a rule, don’t rely on advisors that are paid by
others, remember they don’t work for you. A little money spent on your own lawyers and/or accountants up front can save you thousands of dollars down the track.
• Marketing and Opening Promotions:
Launching your franchise will likely involve a marketing campaign to attract initial customers. Budget accordingly as there’s no point starting a business and not telling anybody.
Start by reviewing the Franchise Disclosure Document (FDD) and speaking with current franchisees to get a realistic estimate of costs, as well as references for professional services and even details about what stock to carry.
2. inadequate Working capital
Working capital is essential to keep your franchise operational until it starts generating consistent revenue. Many new franchisees
make the mistake of not setting aside sufficient funds to cover operating expenses during the initial months. Ensure you have enough working capital to cover:
• Rent and Utilities: These costs are unavoidable and need to be paid regardless of your sales.
• Loan Repayments: If you’ve borrowed money to start your business, don’t make the mistake of getting behind, particularly early on, as this can quickly spiral out of control.
• Employee Wages: Failing to pay your staff on time is a sure way to end up with an unhappy team (or no team at all), and that soon means no customers.
• Ongoing Inventory Costs: Maintaining stock levels will require regular purchases, and if you’re in a food related industry managing spoilage is critical.
A good rule of thumb is to have around six months' worth of operating expenses in reserve, but the most important thing is having a realistic financial forecast so that you know how much ‘enough’ is for your business.
3. ignoring the impact of location
Location can significantly affect the success of a franchise. A prime location may come with higher costs, but it often pays off in increased foot traffic and more sales. Consider:
• Rent Costs: High-traffic areas typically come with higher rent, so weigh the cost against the potential for increased sales.
• Demographics: Ensure the local population aligns with your target market.
• Competition: Proximity to competitors can be both a challenge and an opportunity. There’s sound economic theory around groupings of similar businesses helping each other (like in food courts), but there’s also often a case for being the ‘only one for miles’.
Conduct your market research thoroughly and consult closely with the franchisor about the best possible location.
4. overborrowing
Most lenders look closely at ‘servicing’, which is how much the business can set aside for debt repayments. However, borrowers may sometimes overestimate their early revenue, or take the view that if a financier is willing to
phil chaplin the Chief Executive Officer of the CFI Finance Group, a specialist finance company servicing the franchise, accommodation, and fitness sectors as well as small businesses more broadly across Australia and New Zealand.
Phil has over 20 years’ experience in providing finance to businesses across Australia and New Zealand and has managed finance companies in the private and banking sectors, he is a former chair of the Equipment Finance division of AFIA.
lend them a certain amount, then all must be ok. You should:
• Make sure that you understand your repayments and have accounted for them in your financial forecasts.
• Talk to your lender about the ability to draw down amounts as you need to, such as when dealing with progress payments for your builders, so as to avoid paying more than you need to.
• Make sure you understand the loan terms and what your lender, or lenders, are taking as security.
Perhaps most neglected, make sure you understand both the total amount of funding you need and when you need it. For example, you might have factored in a large landlord contribution to your forecasts, but those funds often aren’t received for 60 days or more, so plan ahead and make sure you don’t get caught short.
5. don’t forget the tax man
Tax obligations can take a significant chunk out of your revenue and can be overwhelming if not properly planned for. Franchisees should consider:
• Goods and Services Tax (GST): Ensure you understand how GST applies to your franchise operations, what will you pay and what will you get back? When?
• Income Tax: Regularly set aside funds for income tax payments to avoid a large, unexpected bill at the end of the financial year.
• Payroll Tax: Depending on your location and payroll size, you may also be liable for payroll tax.
Your accountant can help you to understand your obligations and plan accordingly.
6. overlooking the franchise agreement
The franchise agreement outlines some of the major financial commitments and obligations
of both the franchisor and franchisee. Pay particular attention to:
• Royalty Fees: Regular payments to the franchisor, often a percentage of your sales.
• Marketing Contributions: Additional fees that go towards the franchisor’s national marketing fund.
• Renewal and Exit Fees: Costs associated with renewing the franchise agreement or exiting the franchise.
Seek legal advice to ensure you fully understand the financial implications of the franchise agreement.
7. insufficient insurance coverage
Insurance is often an afterthought, but shouldn’t be neglected. Depending on your business, you might need coverage for:
• Public Liability: To protect against claims for injuries or damage to property.
• Business Interruption: Covers loss of income due to unforeseen events that disrupt business operations.
• Product Liability: A must-have if you’re are selling goods that could potentially cause harm.
An insurance broker can be of great assistance when it comes to understanding your insurance needs and obtaining cover from the right provider.
and that’s it…
OK, that’s probably not it, but it’s a lot of good ground covered. Remember, when it comes to business a good plan is half the battle. So, keep your financial startup plan constantly updated, and maintain a watchful eye over the money coming into and out of the business from day one, keeping in mind that day one is the first day you spend a dollar, not the day you greet your first customer. Time to get busy! v
fu tu R e fR a N c H isee R epo R t: pR ospecti V e
f R a N c H isees a R e still moti Vate
New figures from TFM Digital and Nielsen find that long term thinking can also help franchisors solve short term problems
It’s been a tough past 12 months for businesses. Between rising rents, inflation worries and soaring interest rates impacting disposable income, it’s no wonder smiles have been hard to find. But hope is still there, according to figures from the latest Future Franchisee report.
brighter outlook ahead
Every quarter, the number of High Value Franchisee Prospects (HVFPs), categorised as those with $100K in the bank, are tracked
for market sentiment. While the pool of potential HVFPs has gone down slightly (quarterly drop of 11%), it’s still 463,000 and those that remain are motivated, with 40% in favour of “a complete career change”. And 70% of that same group agree that “Success is very important to me”. So the appetite is still there. In fact one in five list economic growth as the most important social issue - that’s above interest rates, mental health and the environment. So brands that align themselves with economic/macro economic trends will be positioning themselves front of mind for HVFPs.
The silver lining can also be found in Roy Morgan’s latest numbers as well with business
confidence up from this time last year, and importantly over half (52.1%) of businesses expect good times over the next 12 monthsthe highest level since 2022.
understanding the mindset
I have a vested interest in this area myself, given I am not only the CEO of a franchise marketing consultancy, TFM Digital, but also the proud owner of Brisbane-based City Cave Float & Wellness Centre. Becoming a franchisee I went through all of the labour intensive research that’s required, prelaunch, operations, sales. And it’s helped my understanding of the franchisee and franchisor challenges, sitting on both sides of the fence now.
From a media perspective, we know from researchers like Ehrenberg Bass, that 95% of B2B buyers are only ever 5% in-market consideration mode, the rest of the time, they’ll be observing. So looking for top-offunnel awareness branding, using insights from your unique buyer behaviour sector, could be worth investigating. From the Future Franchisee report, shopping attitudes which indexed high included: “I Pay Extra for Well Known Brands”. Branding is crucial for this segment as we know that people want to join/ aspire to famous brands.
The report also found that gyms are a place of activity and down time for HVFPs, and represent a new / alt media environment that offer new opportunities for B2B conversations.
Travel is another big consideration this year for this cohort, and so targeting experiences and those with insights/databases in this area would be wise for savvy franchisors, with over 30% having visited Qantas.com in the past month, and visited an airport at least once a month.
Another behaviour which out-indexes the general population is paying for content
subscriptions (such as news paywalls), as well as magazine readership. Franchisors are still able to reach this coveted group through journalism, targeted advertising or content plays. And podcasting again proves to be above average, although it is a fragmented channel, and so I’d recommend looking into content or media partnerships (e.g. this can be automated within agreed parameters through programmatic ad buying across all publishers, wherever the audience is listening).
invest now
While the future may be unknown, given the current economic climate, it’s worth looking at how businesses have fared in previous downturns.
B2B marketing is often one of the first things to be cut in more challenging economic conditions, but historical examples indicate that those who view downturns as an
opportunity, come out ahead when the market improves.
However, the biggest focus for Franchisors right now should be their own business goals.
Prioritising B2B marketing can also help grow the size of their market share, while having secondary benefits of more noise, potential customers, increased publicity and a greater consideration for future franchisees.
While it can be easier to defer your attention to the loudest voices, especially given where we are right now, this is not a sustainable approach. Often franchisees are demanding support, which leads to many prioritising fixing the leaky bucket at the bottom (e.g. underperforming stores). But this will not grow your franchisor business faster.
Those that are able to invest in growing their share of the market, or the size of the sector (bucket in our analogy), will offer a halo effect of brand marketing, and bring benefits for everyone in your network by creating a
stronger brand, with more attention drawn to it, higher levels of consideration and ultimately delivering against your bottom line.
thinking long-term will benefit all
Now this is not the time to forget completely about B2C, but the focus should very much be on your own business first. Apply your gas mask first if you will. Look at ways to grow your franchise network. The lesson from the latest quarterly Future Franchisee report is that high value prospects are still looking for opportunities and are more primed than ever to invest. Remember niche audiences require a niche approach.
Taylor Fielding is CEO of TFM Digital, and recently spoke about being data driven, at a Digital in Practice session at the National Franchising Convention 2024. v
iNV estme N t i N Quee N sla ND jobs
a key pa R t of 7- e le V e N aust R alia’s st R ate G ic GR owt H pla N s
7-Eleven Australia expects to open three new stores in Queensland by the end of August, spearheaded by a new format concept store in Bowen Hills, which will be a peek into the future of convenience retailing in Australia.
The new format concept store will open on Tuesday 6 August at 25 King Street, Bowen Hills. It is one of the largest in 7-Eleven Australia’s network, employing 27 team members. The store stocks an extended range of everyday essentials as well as an expanded food offer, including more meal options for all times of the day.
It also offers delivery through UberEats, Door Dash and MenuLog, providing a range of food and convenience essentials to neighbouring residents and workers, either in-store or delivered to their door.
According to 7-Eleven CEO and Managing Director Fiona Hayes, “the new format concept store is about providing more of the products our customers want, when they want them and in the most convenient way possible.
“This store will have an extended food offer, including more meal options for all times of the day. For us at 7-Eleven Australia, we have had a long-term focus on our food. Now as part of the 7-Eleven International network we are looking forward to working more closely with our international counterparts to grow our food offer. Without question, 7-Eleven Japan has one of the best food offers in convenience in the world, so their expertise will be invaluable in helping to set a new benchmark here in Australia. For existing customers, new consumers, or people who haven’t visited one of our stores in while, it’s a great time to check out our value led offers and great quality. Options like our 7-Eleven Onigiri which are only $3.70, provide delicious, fresh food options at a time when everyday value has never been more important to Australians.
In the coming months and years 7-Eleven Australia will continue to focus on network growth, customer centric digital innovations, fuel, and merchandise, but at a much more
increased pace than before,” Ms Hayes said.
The brand’s expansion in Queensland means its network will grow to approximately 222 stores in the state by the end of August with 7-Eleven Kedron due to open Thursday 8 August at 485 Gympie Road, and 7-Eleven Moffat Beach at 51 Roderick Street scheduled to open on 15 August.
The company has been investing in the Queensland market for more than 42 years.
“Since we opened our first store in Redcliffe
in 1982, we have invested at least $120 million dollars in Queensland on store fit out and set up alone.
“7-Eleven Australia’s focus on investing in network growth provides more choice and convenience to the local neighbourhoods we serve, as well as providing job opportunities for more than 2,300 Queenslanders who work in our corporate and franchised store networks, and in our support team.
“Growth in our store network provides not only direct jobs when the stores are up and
running, but also for local builders and other suppliers while the stores are built and fitted out. It also provides ongoing maintenance and supply chain roles with our partners.
“Our new owners 7-Eleven International are excited about the potential growth opportunities here in Australia. With their support, we will be investing in accelerated growth to become the convenient neighbourhood store in more communities across Australia, providing more options for food and merchandise across the day,” Ms Hayes concluded. v
Australia’s Premier Home Care Franchise Network
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Secure your family’s future and make a difference in your community, whilst building a business in the thriving and dynamic home care industry with Right at Home.
You’ll enjoy the freedom to grow your own business, with the full support of a top quality, national, home care brand delivering domestic support, personal care, skilled nursing, and allied health services. You do not have to have previous home care or health care experience. You will employ the care and office staff that you need to deliver and organise services to the community. You will be provided with the necessary training to ensure your service is delivered at the highest standard.
The home care market is guaranteed to grow for the next 20 years. The entry costs and overheads are very low compared with most businesses.
Following rapid growth In QLD, NSW and WA, Right at Home is expanding into VIC, SA, TAS, ACT and the NT with prime territories up for grabs.
Make your dreams come true… talk to Right at Home about a home care franchise today.
GREAT FRANCHISE
LOCATIONS:
• Coffs Harbour
• Caringbah
• Wollongong
• Bateman’s Bay
• Melbourne
• Adelaide
tH e s weet s uccess of lukuma D es:
fR om m elbou RN e to a
Global pH e N ome N o N
latest N ews in foo D franchising
foo D i N
fR a N c H isi NG
a s a N expe R ie N ce D f R a N c H isee
you k N ow e V e Ryt H i NG about
f R a N c H isi NG – R i GH t?
AN AUSTRALIAN FAVOURITE
Over the past three decades, Muffin Break has earned a special place in the country’s heart.
One of Australia’s top franchises, our iconic bakery café is widely loved for its freshly-baked muffins, award-winning coffee and authentic customer service.
Franchising with us means becoming part of a family that will support you - all the way.
ALWAYS BE FRESH
Our extensive range of muffins are famously freshly-baked. With regular new recipes, gluten-free and deluxe options, there’s something for everyone at Muffin Break. The perfect complement to our delicious coffee.
ALWAYS BE EVOLVING
Our lunch menus feature delicious options made from high-quality ingredients, with rotating menus devised by our national chefs. Our marketing team also cooks up fresh campaigns, so that everyone knows what’s happening at Muffin Break.
ALWAYS BE SUPPORTED
Our comprehensive training and support gives you a proven recipe for success. Be part of a brand that has weathered different market conditions for more than 30 years - and come out stronger than ever.
Cover Story
28 Lukumades: the sweet success of lukumades: From melbourne to a global phenomenon
Whats new
26 Food & Franchising Announcements from the Industry
Franchisor in Depth
38 Soul Origin: Brewing success: soul origin Barista Competition sparks growth and community
48 Zarraffa’s Coffee: toowoomba scores another Zarraffa’s Coffee Drive thru location
Franchisee in Action
34 The Cheesecake shop: savoring sweet success: the Cheesecake shops Chris Wood on his Journey to Record-Breaking Franchise Development
40 Muzz Buzz: From Police officer to Franchisee –How a Perth man Put the Buzz Back in His life
Franchise in Focus
32 Jamaica Blue: Future-Proofs with new look and tech
44 Muffin Break: From baking zero to baking hero! How muffin Break franchisees become experts
Expert Advice
30 Tony Meredith: 6 Key strategies navigating the australian food franchise market
36 Brian & Prue Keen: as an experienced franchisee you know everything about franchising – right?
42 Robert Toth: Food in Franchising
46 Doug Downer: Food Franchise Business
lone star ri B house & B re Ws Expand South Australian Presence with New Hawthorn Venue
Lone Star Rib House and Brews this month announced a new store location, with the opening of a new eatery in Hawthorn, marking the fifth SA location for the restaurant chain.
Building on the success of Hallett Cove and gilles Plains franchises, the move comes as lone star Rib House & Brews experiences rapid growth and demand within s outh australia.
Hawthorn Franchisee, Kishore machabattuni, comments, “ i am thrilled to be a part of the lone star Rib House & Brews s outh australia expansion with the opening of our newest eatery in Hawthorn. t his opening signifies our commitment to meeting the growing demand for delicious food and great hospitality in adelaide, particularly the demand for lone star’s famous smokey ribs” g ary Blyton, g eneral manager at lone star Rib House & Brews NsW, V iC, sa , says, “Despite the ongoing cost of living crisis, lone star has witnessed sustained growth and demand, especially through the recent launch of our two new s outh australia venues, gilles Plains and Hallett Cove, and our first location in g eelong, Victoria.
“across the past 12 months, we have largely focussed on delivering an affordable menu, to ensure the brand remains accessible and relevant as we continue to expand our customer base nationwide.”
t he lone star Rib House & Brews extensive menu features high-quality local australian produce, in all their affordable american classics. t he franchise also offers a wide range of craft and tap beers, wines, cocktails and spirits, including a variety from adelaide’s top wineries and breweries.
Cooking Up A Collab: crust Pizza an D virtual Kitchen r acK’em Bones Launch
Three New Pizza Flavours
Crust Pizza is introducing an exclusive range of three limited-edition pizzas to its menu in partnership with fellow Retail Food Group brand Rack’em Bones BBQ Ribs, a market leader in the emerging virtual kitchen category.
t he three new pizzas, which are available at Crust Pizza until o ctober 8th, blend the
Rack’em Bones mastery in southern Usa smokehouse meats with the Crust Pizza premium pizza offering to create a unique and authentic flavour offering that will elevate the takeaway pizza menu.
Crust Pizza marketing manager Zak marr said the new flavours, which are inspired by a tennessee smokehouse and are a
nod to the american-style “low-and-slow” barbeque trend, present an opportunity to bring an exciting new dining experience to pizza lovers around australia.
“Rack’em Bones is a brilliant new concept and a market leader in the emerging virtual kitchen category, fast becoming the leading virtual ribs outlet in australia since its launch in late 2022.”
“When our commitment to innovation, focus on premium ingredients and deep desire to develop unique flavour combinations meets the Rack’em Bones melt-in-your-mouth BBQ ribs and finger-licking wings flavours, an authentic smokehouse experience is the delicious result and we know our loyal customers will sink their teeth into this collaboration,” he said. to celebrate the fusion of the innovative flavour profiles that are unique to each brand, two new sides will also be added to the Rack’em Bones menu - the Peri Peri Wings and the Peri Peri Chicken loaded Chips, both served up with Crust Pizza’s famous Peri Peri sauce.
ferguson Plarre’s Bakehouse opens new store in Truganina, Victoria
Family-owned Victorian bakery, Ferguson Plarre’s Bakehouse opened a new store in Truganina, west of Melbourne, in June.
located approximately 22 kilometres west of m elbourne’s CBD and a short drive off the Princes Freeway, the new truganina store gives locals a place to meet for a coffee, snack or lunch, and enjoy the sweet and savoury treats that Ferguson Plarre is known for.
truganina franchisees Varun and s adhav Puri said they were excited to have joined the team at Ferguson Plarre and were enjoying getting to know the locals in the area.
t he uncle and nephew team have a passion for bringing people together through food.
“We’re thrilled to channel our passion into our new store. truganina is a special place to us. it has a vibrant culture and culinary scene, which we’re loving being a part of so far.”
Ferguson Plarre’s Bakehouse Ceo steve Plarre said Varun and s adhav will be great ambassadors for the brand.
“We are excited to have Varun and s adhav as part of our team and they have really hit the ground running,” steve said.
t he new truganina store, located in truganina Central, brings the number of Ferguson Plarre stores to 82 across Victoria with more set to open later in the year.
For more information about Ferguson Plarre visit fergusonplarre.com.au
g otcha fresh tea bursts into new Australian locations and expands globally
Strengthening its positioning as a leader of the booming bubble tea market, Gotcha Fresh Tea has recently launched new Australian stores at Doncaster and Waverley Garden in Victoria, Adelaide Myer Centre Rundle Mall, World Square in Sydney and a new flagship site at the Sydney Fish Market.
t he only international bubble tea brand founded in australia is also rapidly increasing its global market presence with a new store in m exico, ten more under negotiation, and plans for 100 stores within the m exican market soon.
g otcha also plans to this year open 20 more stores in s audi arabia where its offering is particularly popular.
g otcha currently has more than 200 stores globally and more than 50 in australia alone.
With further store openings in the pipeline for launch during 2024, g otcha has its sights set on reaching 100 australian stores within the next three years.
“From the very outset of g otcha in 2018, we’ve endeavoured to offer an exceptional bubble tea with multiple points of difference to the offerings of our competitors,” explains g otcha Founder and o wner, Roger Fu.
“We have a unique marketing strategy that includes collaborations with pop culture icons that share our brand values, and we’re exceptionally proud of our store fitouts which are visually striking.
“o ur franchisees are very well-supported, and this is key to our business strategy. We consult our franchise partners and proudly have one of the lowest franchisee turnover rates in the industry,” says mr Fu.
See: gotchafreshtea.com.au
tH e s weet s uccess of lukuma D es: fR om m elbou RN e to a Global pH e
N ome N o N
From humble beginnings operating out of a food truck in the bustling food scene of Melbourne, Australia, to a global franchise phenomenon. Exarhos Sourligas, founder of Lukumades has taken his delicious Greek doughnut balls to the world!
This sweet revolution began with the vision of one man shaping a traditional Greek delicacy - Loukoumades - into a modern treat for a global audience to enjoy. Lukumades’ founder saw a significant gap in the market, and believed commencing his journey in Melbourne’s competitive food market would be the best start. Since its inception in 2016, Lukumades has expanded its reach across continents, from Australia to Singapore, Taiwan, the UAE, and the USA. With exciting new openings on the horizon in India, the Philippines, Spain, France, and the UK, the brand’s journey highlights the power of self-belief and supportive franchising.
the origins of lukumades
Lukumades began as a humble venture by Exarhos Sourligas in 2016. Inspired by Melbourne’s vibrant food scene, he envisioned creating a unique concept and offering, that fulfilled a gap in the global market. Whilst lukumades were commonly found at Greek church and in Greek restaurants or at festivals across Melbourne, there was no store in Australia that was dedicated to this delicious dessert. He set his sights on giving Melbournians a taste of his Greek doughnuts with a modern twist from a roaming food truck. The concept was simple but effective, where customers could enjoy Lukumades the traditional way, drizzled with honey and nuts, or go wild with an array of more modern toppings, snickers, matcha chocolate, lotus biscoff sauce, the list goes on.
Given the immense popularity, within 9 months he delivered Australia’s first store dedicated to Greek doughnuts - Lukumades. Lukumades’ first store opened across the road from Melbourne’s iconic Queen Vic Market and quickly became a local hotspot. The
combination of high-quality ingredients, a welcoming atmosphere, and an innovative approach to a classic dessert won over the hearts—and taste buds—of Melbournians.
The initial success proved that there was a strong market for this type of indulgence, and Exarhos realised that his unique concept had the potential to scale beyond local borders.
expansion across australia and beyond
Encouraged by the warm reception, Exarhos decided to take his business to the next level. The decision to franchise Lukumades was a strategic one, aimed at capitalising on the brand’s growing popularity. The first step was expanding within Australia, where the franchise model allowed him to tap into new markets efficiently.
The response was overwhelmingly positive, and Lukumades soon found itself with a growing network of franchises across Sydney & Melbourne. Each location maintained the brand’s core values of quality, authenticity, and exceptional customer service. Exarhos supported his franchisees through COVID, where the business thrived despite the obvious challenges, and the success provided a solid foundation for international expansion.
In 2022, Lukumades began its global journey securing locations in Singapore, Taiwan and the UAE. The franchise’s commitment to preserving the essence of its original offering, while adapting to local tastes helped it win over customers in these competitive food market. This success led to rapid expansion in Florida USA, where the concept has been exceptionally received and holds universal appeal.
Lukumades’ franchise is built from a solid foundation, with a core that focuses on collaborative relationships, authenticity and high energy.
the global footprint
Lukumades’ expansion into diverse international markets has been marked by strategic planning and adaptability. In Singapore, the franchise embraced local flavours, incorporating regional ingredients into their offerings, which resonated with the local palate. The UAE market, with its cosmopolitan nature, welcomed the franchise’s unique twist on a familiar treat, making it a popular choice among both locals and expatriates.
The USA has proven to be a significant milestone for Lukumades, with its diverse food culture offering a vast canvas for the brand’s growth. Establishing a presence in Jacksonville Beach and soon Miami, it has allowed Lukumades to reach a wide audience, showcasing its sweet delicacies to a new demographic. The brand’s ability to blend Greek tradition with American tastes contributes to its success on that side of the Atlantic.
upcoming openings and Master franchise opportunities
Lukumades is not resting on its laurels. Exarhos’ ambitious plans include upcoming openings in India, the Philippines, Spain, France, and the UK. These new markets are expected to embrace Lukumades’ unique offerings, throughout 2024 and into 2025. In India and the Philippines, where the food culture is rich and varied, Lukumades is poised to make a splash with its distinct
dessert experience. The vibrant and diverse culinary scenes in these countries provide a promising landscape for the franchise’s expansion. Similarly, Spain and France, known for their own deep-rooted dessert traditions, present an exciting opportunity for Lukumades to introduce its Greek sweet treats to European palates.
The UK, is one area Exarhos is quite excited to enter! With its multicultural population and appreciation for unique food experiences, he feels it is another key market for Lukumades. The franchise plans to establish its presence in major cities, where the sweet taste of these delicious Greek doughnuts will surely capture the attention of both locals and tourists.
As Lukumades continues to grow, the franchise offers enticing master franchise opportunities both in Australia and internationally. Master franchisees have the chance to become pivotal players in the brand’s expansion, benefiting from Lukumades’ established business model, marketing strategies, and support systems. Master franchise opportunities are available across Australia and in international markets where Lukumades is looking to establish a strong presence. These opportunities allow investors to own and operate multiple franchise units within a designated region, leveraging the brand’s reputation and resources to drive growth and profitability.
the future of lukumades
Lukumades’ journey from a food truck in Melbourne to a global franchise success story, exemplifies the potential of a wellexecuted franchise model and one mans vision and perseverance in today’s complex global market. The brand’s commitment to maintaining the authenticity of its product,
while adapting to new markets has been key to its success. As it continues to expand into new territories, Lukumades remains focused on delivering an exceptional dessert experience that transcends borders.
For those interested in joining this sweet journey, whether as a franchisee or a master franchisee, Lukumades offers an opportunity to be part of a growing global phenomenon. With its blend of traditional charm and modern business acumen, Lukumades is well-positioned for continued success and expansion in the years to come.
https://www.lukumades.co/franchising
N AVIGATING THE AUSTRALIAN FOOD FRANCHISE M ARKET
Today, the Australian food franchise market is as vibrant as ever, and the community is constantly evolving which offers opportunities and significant challenges.
With a fusion of cultures and cuisines, the potential is limitless for the food franchise industry, but it doesn’t go without its fair share of challenges due to market saturation, regulatory changes and intense competition.
As a Business Coach, I want to see food franchise businesses flourish and face the bumps and hurdles of growing a franchise with a plan. In this article, I’ll share some strategies to help your franchise navigate through the food franchise landscape, while building a sustainable and thriving business.
understanding the landscape
From fast food and cafes to health-conscious eateries and gourmet dining, Australia’s food franchise sector is incredibly diverse. Working with business owners across different industries has taught me that diversity can be both an asset and a challenge. Australia is a multicultural society, and this has created a wide range of dining preferences. Succeeding in the franchise food industry means adapting to trends and consumer preferences in today’s competitive market.
The first step is to understand what you need to do to keep up, or even better, get ahead. Assess and understand your franchise business by asking, is your market segment saturated, or is there room for growth? What trends are emerging, and how can you leverage them to your advantage? These are crucial questions every franchise owner must address.
common challenges faced by food franchises
A. Market Saturation
One of the biggest challenges in the Australian food franchise market is saturation. With many businesses offering similar products or catering to the same demographics, being able to stand out and develop a unique selling proposition becomes a challenge. This saturation often results in price wars and shrinking profit margins, making it hard to sustain a franchise business.
Amid food businesses popping up left and right, ensure that your franchise overcomes market saturation by implementing a couple of innovative strategies; one is through differentiation. Developing a unique selling proposition, that may entail offering a diverse menu with specials on different days, adopting a theme or concept, or aiming high when it comes to exceptional customer service. The second is through niche targeting by identifying what your competitors underserve, then simply offer what others don’t offer. This could involve plant-based or allergen-friendly options or perhaps offering seasonal dishes or limited-time offer menu items.
B. Regulatory Changes
Regulatory bodies pose another challenge for the food franchising industry, as they often keep updating rules and requirements. This industry is considered not only as a service-based industry but also a product-based, where most common health and safety regulations, labour laws, and environmental policies can impact operations and profitability.
To overcome this challenge, information is key and action is imperative. Regularly update your knowledge of the relevant regulations and standards of the industry. Aside from staying informed, being able to be trained and train your team with the current regulations will set you apart. This will enhance your business’ operational efficiency, whilst helping to avoid potential legal issues.
C. Intense
Competition
Your food franchise is as good as the dining experience you create. Food franchises offer more than just the taste of the menu items, they also offer an experience from the moment a customer contacts you.
Like most industries, when it comes to beating the competition, I give my clients the usual advice that business is not for
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the weak-hearted and starting or growing the business means putting in extra effort consistently in order to gain the rewards. It is challenging to stay ahead of the competition with numerous food franchises and independent operators all vying for the customer’s attention, therefore it has become a game of who has the most innovative marketing, ability to delight customers, and community engagement. To be on top of these areas, I have broken the plan into five key elements that you and your team must maintain with OFFER;
1. Operational Efficiency
2. Financial Management
3. Fortifying a Resilient Workforce
4. Embracing Change and Innovation
5. Revamping Technological tools
Operational Efficiency. Like any franchise, your operational system is the backbone and streamlining the operations and supply chain management are your major milestones to a successful food franchise. This encompasses streamlining your processes, optimising resource allocation, and minimising waste, to ensure profitability in a competitive market.
Financial Management. The heart of your business is your financial management and being able to effectively manage this by monitoring cash flow, controlling expenses, and making informed financial decisions is essential to sustaining your food franchise.
Fortifying a Resilient Workforce. You may have a team, but as the saying goes, “a team is as strong as its weakest link.” Being in the fast-paced food franchising industry means that a lot of your success rest on a highly effective team. Build a team that is skilled and motivated by investing in your employees’ development and fostering a positive work environment, both of which can lead to higher productivity and delighting customers.
Embracing Change and Innovation. I often see businesses do well to succeed but then stop innovating and evolving. Being involved in food franchising means you must embrace
change and continuously seek opportunities for improvement. This often means being able to adapt to changing market conditions and being innovative to address consumer preferences. Innovate your menu offerings while building strategic partnerships to enhance your franchise’s capabilities. In addition, constantly exploring new avenues for growth are crucial for attracting a diverse customer base and setting your franchise’s long-term success.
Revamping Technological Tools. When practising the first four elements, remember to incorporate today’s most efficient tool, technology. Embracing technology in all forms advances your business to new heights. The key is to utilise technology across your operations especially when it comes to building a strong online presence and developing your digital capabilities, which are essential to reaching and engaging with your customers. These tools can enhance operational efficiency, improve customer engagement, and, ultimately, drive growth.
conclusion
Generally, my advice in navigating the Australian food franchise market is to have a proactive and strategic approach to not just the big things, but to the little 1% of your franchise that together hold a big stake in the whole. By understanding the landscape, differentiating your offerings, staying informed with regulations, and focusing on delighting your customers, you as a franchise owner can thrive in any economic environment.
Though the challenges are significant, it is important to remember that they also present opportunities for those willing to adapt and innovate. Through implementing the strategies discussed in this article, you can not only overcome these challenges but also position your franchise for long-term success. Continue to embrace the changes and continually seek to improve. Remember, the reason why you say you can’t, is the reason that you should. v
jamaica b lue futu R e- pR oofs w it H New look a ND t ec H
Now with around 100 franchises across Australia and 60 internationally, the brand has expanded its footprint yet again with two new stores in Yanchep Central and Joondalup, Western Australia.
The new stores mark a significant elevation of the brand’s visual identity and integrated tech, reflecting its commitment to innovation and sustainability.
redesigning for the contemporary customer
While Jamaica Blue has always been known for its stylish stores, it was time for an update. Founded in the early 90s, over the past 14 years Jamaica Blue has further cemented itself as an urban oasis, with its coastal blue and white theme.
However, it was time for a rejuvenation and a vibrant new colour palette, says Chief Development Officer Matthew Williams.
“Store designs evolve with the brand and we have continuously updated colour palettes, signage and adjusted uniforms over the past 14 years,” says Matthew. “However, a year ago we decided to completely refresh the design.”
Part of the Foodco franchise group, Jamaica Blue has gained a loyal following for award-winning coffee and seriously good food, made using the freshest ingredients available.
The fresh palette draws from a blend of warm apricot and refreshing pistachio tones, with highlights provided by a gorgeous yacht race blue. It’s a modern, sleek aesthetic which will appeal to a broader customer base while maintaining the brand’s signature style.
sustainability is at the core of the new fitouts
One of the standout features of the new store design is its emphasis on sustainability.
Jamaica Blue is committed to minimising its environmental footprint, and this is reflected in the materials and furnishings chosen for the new stores, including booths and banquettes made from recycled materials.
Designing for disassembly is also a huge part of sustainable commercial fitouts. The brand has reduced its use of stone, opting for finishes and panels that can easily be retreated or repainted rather than replaced. This will ultimately reduce waste going to landfill and also prove more cost-effective for franchisees.
adaptability for diverse locations
Jamaica Blue operates in diverse markets, both domestically and internationally. This geographic diversity necessitates a flexible
design approach that can be adapted to various settings and customer expectations.
The new stores in Yanchep Central and Joondalup will be large, 100-seat dine-in cafés, with Joondalup also offering a dinner service—a feature available in only a select few Jamaica Blue locations.
However, the new store design also needs to be versatile enough to suit smaller scale locations, such as espresso bars and kiosks, as well as international locations.
Jamaica Blue is targeting 15 new store builds across Australia over the next 12 months, with another 24 existing sites undergoing refurbishment with the new look. You can see current available opportunities here.
International expansion is also planned, with four new sites on the radar for the UK and 5-10 across New Zealand, UAE and Malaysia.
tech advancements Will enhance customer experience
This expansion and redesign aligns with Jamaica Blue’s goal of becoming a globally recognised café brand, known for its innovation and sleek design.
Today’s customers expect choice and speed. New tech integration is an essential part of this, enhancing customer experience (CX) with self-ordering kiosks that provide a quick and efficient option for customers looking for an easy takeaway service.
The new Jamaica Blue kiosks are designed to integrate seamlessly with the existing point-of-sale systems, ensuring they are cost-effective and easy for both franchisees and customers. Customers can still choose to order at the counter and have a friendly experience with staff, while the kiosks provide an additional layer of convenience.
Jamaica Blue has the advantage of following
the experience of supermarkets and fast food franchises that were early adopters of the technology.
“We want to be sure the system works and the bugs are ironed out before we ask franchisees to spend their money on technology,” says Williams.
Continual investment in technology and equipment is a cornerstone of the brand. Along with the new look and self-serving kiosks, Jamaica Blue is also upgrading its equipment to ensure the brand retains its reputation as a purveyor of high quality coffee.
This includes the introduction of the Ubermilk premium milk frother and the PUQpress, an automatic tamper that ensures consistent coffee compacting.
These innovations are part of the overall streamlining in operations, which will improve product quality and ultimately boost franchisee profitability.
an award-Winning commitment to franchisees
Jamaica Blue and Foodco recently won the 2023 ‘Established Franchisor of the Year’ award and the ‘Field Manager of the Year’ award at the Franchising Council of Australia (FCA) awards.
It reflects the brand’s dedication to supporting its franchisees and maintaining
high operational standards. The ‘Established Franchisor of the Year’ award, in particular, recognises the hard work of the marketing, product development, and operations teams in evolving the brand.
James Wadsworth, a Victorian-based field manager, was honored with the Field Manager of the Year award, underscoring the critical role of on-the-ground support in franchisee success.
“This award is excellent recognition for James, who interacts with franchisees daily, offering support and guidance. Field managers are essential in ensuring that our standards are met across all locations,” says Williams.
a bright new look for a bright future
As Jamaica Blue rolls out its stylish new look and expands both domestically and internationally, it is committed to sustainability, quality, and in-depth franchisee support. This comprehensive approach ensures that the brand is wellpositioned to continue its success in the competitive café market.
If you’re looking for a seriously good franchise opportunity, check out the latest Jamaica Blue opportunities here or get in touch with the team today. v
saVo R i NG sweet success:
e cH eesecake sH ops cHR is woo D
o N H is jou RN ey to R eco RD - b R eaki NG
R a N c H ise D e V elopme N t
As Australia’s $172 billion franchising industry mindset shifts from merely driving franchise sales, the importance of Franchisee innovation, franchisee-driven business systems and understandings of the local markets have magnified. Innate entrepreneurial mindsets in prospective franchisees are now critical to success.
Chris Wood’s franchise journey with The Cheesecake Shop began with his dedication to understanding the local community and an unwavering entrepreneurial spirit. Starting his career as a Domino’s delivery driver, Chris quickly climbed the franchise ranks, demonstrating a relentless drive and commitment. His efforts culminated in winning the Franchise Manager of the Year award in Australasia, showcasing his solutionoriented approach, exemplary customer service and high-profit mindset.
Chris validated his entrepreneurial mindset by leading his own franchise, The Cheesecake Shop Port Macquarie, to record-breaking success. He attributes his achievements to robust community engagement and strong local connections, which helped him secure the highest sales figures for an opening week in the brand’s 33-year history.
from delivery driver to franchisee leader
After a record-breaking opening week for The Cheesecake Shop’s 33-year-old
brand history, Chris and his wife, Adriana Wood, have quickly established a strong presence in the local community, sharing their passion for cakes and desserts with Port Macquarie residents. Chris’s journey through the Domino’s franchise is nothing short of inspiring. Starting as a Domino’s delivery driver, his dedication and hard work propelled him to become the proud franchisee of two Domino’s stores. His impact and commitment were recognised nationally when Chris became the recipient of one of Australasia’s prestigious Franchise awards. His pursuit of growth extended beyond The Cheesecake Shop, showcasing entrepreneurial acumen through ventures in gyms and property development.
What makes a franchisee successful?
The recipe for franchise success is consistency in connecting your business with the community. It’s about crafting an unparalleled business model and assembling a stellar team to elevate your franchise brand. Chris emphasised that being a franchisee entails more than merely driving sales; it demands an entrepreneurial mindset, innovative strategies, and community engagement. His dedication to local marketing, top-tier customer service, and a growth-oriented approach culminated in his role as The Cheesecake Shop’s newest franchisee, firmly rooted in Port Macquarie’s community.
What are the hallmarks of an entrepreneur?
Entrepreneurial traits are synonymous with passion and embodying a growth mindset in every business endeavor. Finding a franchise that resonated with our community’s ethos was crucial. Coupled with a proactive approach and the ability to pivot in response to market dynamics, sustained success naturally follows.
Chris underscores the significance of community engagement as pivotal to business strategy. Positioning the community at the core of all marketing, recruitment, and operational efforts is essential. Innovating within this framework fosters mutual growth, ensuring both business success and ethical entrepreneurship.
how do local communities impact franchisee success?
Franchises don’t just influence local economies; they foster a symbiotic relationship, integrating innovation into community culture and celebrating memorable milestones. We’ve been warmly embraced in Port Macquarie and eagerly anticipate participating in many community events to come. Before opening our new store, our approach was community centric. We conducted an extensive recruitment drive, receiving over 300 applications to ensure we had the right team in place.
Chris highlighted the strong bond between small businesses and regional communities, stressing the importance of supporting franchise partners who, in turn, hire and inspire locals.
What was the strategy behind the cheesecake shop port Macquarie record-breaking sales?
Through focused local marketing initiatives, we created a substantial buzz in Port Macquarie. We proudly introduced our refreshed retro branding, positioning our store as a pioneer in the region. The Cheesecake Shop equips franchise partners with robust national logistical, operational, and marketing support, leveraging its strong brand recognition to ensure their success.
any advice for prospective franchisees?
Chris strongly believes community engagement is the core of franchise success. Adriana and I immersed ourselves in the fabric of Port Macquarie’s community. Approach franchising with a growth mindset, resilience, and adaptability. Hard work yields countless rewards. Effective leadership and strategic vision are crucial; fostering an internal culture and external brand that encourages creativity, experimentation, and idea-sharing creates a mutually beneficial relationship for both businesses and communities.
on franchise success by the ceo answers by ceo scott bush
Underlining the company’s commitment to supporting franchise development, The Cheesecake Shop CEO Scott Bush said “Our skilled Franchise Partners are the numberone ingredient who drive our success and help communities celebrate and create sweet memories since our inception in 1991. If you bring a growth mindset, a can-do attitude and the ability to be agile and adaptable to the business mix, we have shown the proof is in the pudding.” v
o n franchise success by the ceo scott Bush
Underlining the company’s commitment to supporting franchise development, The Cheesecake Shop CEO Scott Bush said “Our skilled Franchise Partners are the number-one ingredient who drive our success and help communities celebrate and create sweet memories since our inception in 1991. If you bring a growth mindset, a can-do attitude and the ability to be agile and adaptable to the business mix, we have shown the proof is in the pudding.”
A S AN E x PERIENCED FRANCHISEE YOU KNOW EVERYTHING ABOUT FRANCHISING – RIGHT ?
Brian Keen has been involved in the franchise industry for more than 30 years and prue has been involved with systems and business for as long. Together they founded Franchise Simply, Systems2Grow and Microloan Foundation Australia. Brian’s on-the-ground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years combined with Prue’s structured approach has been fed into Franchise Simply, helping today’s SMEs and Franchisors grow their business by franchising.
www.franchisesimply.com.au | www.systems2grow.com
Just lately I have had a couple of franchisees with experience in different brands coming to me saying they are considering buying the rights to become the Australian franchisor or setting up their own franchise group.
Invariably, the people concerned say they know everything about franchising and that they just want help with setting up their systems. The rest is in the bag, and they see no problems in the future.
The problem with this is – franchisees don’t know what they don’t know and so don’t have any idea of the questions to ask. Their considerable and very valuable experience in the field gives a false sense of security… So, I ask questions of my own – hoping to make the transition from franchisee to highly legislated franchisor simpler and less chaotic.
What are a franchisor’s responsibilities
The response to this question is generally, ‘ To give the franchisee support’.
But when I push, there’s not really any understanding about what this means. Yes, product training but there is not much understanding of the rest.
A franchisor is responsible for making the group work. Understanding:
• What it is you provide your customers and what they need, the market, the kind of people who will be good at delivering the product to that market and their frailties.
• Marketing needed to make sure there is enough traffic to sustain the group.
• All the legislation that sits around business and especially franchised business in Australia and how this is going to be covered – business structures, insurances,
staff management, franchisee management (yes, it’s different to staff management –you are dealing with business partners, albeit partners who have to work within the rules set out in the agreement) and much more.
• The support a franchisee is going to need to get the job done. Yes, the training at induction and ongoing, help with business and staff. These are things that make a franchise work - relationship building, making sure everyone is doing things the franchise way which means visits to check, holding events to pull people together, holding people to account when things go wrong, it’s not all fun.
• How the money works. How much does it cost to run the franchisor side of the business? How much does each franchisee need to turnover to give themselves a fair profit and still pay their own costs and
the franchisor for all their help plus their royalties.
This list is long, and franchisors need to be very experienced in everything about business and managing people to succeed. It’s no accident that Tom Potter who established Eagle Boys Pizza described his move to franchising as,
‘I’ve moved from the pizza business to the people business’.
All these responsibilities are associated with a suite of details around each particular trade or product.
What kind of person is your perfect franchisee?
Most of these details generally sit around the characteristics of the people you need to deliver your product – your franchisees.
Are you setting up a full-service restaurant franchise and need franchisees with the ability to manage the food, service, staff, money, ordering and more? These guys need to have the drive and personal strength to handle busy, detailed business tasks and sometimes difficult staffing or logistics circumstances with ease.
Or are you setting up a massage therapy business and know your massage therapists need to be empathetic people, able to build caring relationships with your customers. Experience tells me this group will not have the personality to deal with the more practical and direct side of business such as cold call marketing or making sure the bookkeeping is up to date.
So, when pulling together the way your franchisor business is structured you need to look at the likely personality of your best franchisees, the ones who will succeed in pulling in customers and looking after them well and ask,
‘Will they need help and if so, what will this likely be?’
local area Marketing and sales
Most modern franchises we see handle nearly all the marketing at the franchisor level. Certainly, generating leads is held at this level because this is mostly digital these days. Websites, social media, marketing methods such as AdWords are all best done centrally, funded by a Marketing Fund made up of contributions from both franchisor and franchisee.
Most franchisees then do very little in the
way of Local Area Marketing. Maybe local events work for some sectors.
The dividing line is sales.
Real Estate Agents and the restaurateur previously discussed will need to be completely capable of making the sale.
A massage therapist not so much. The franchisor will need to manage sales and simply provide the customer details so the therapist can deliver the product.
Trades people however, are often great at converting the sale. When they visit to check the quote, their expertise is on show and provided they have training, they naturally give the confidence that they can do the job.
business tasks
Most business tasks today have been digitised. Bookkeeping has been simplified with the likes of Xero and sophisticated POS systems and in many cases, this means the franchisor can take most of these tasks away very easily.
staff management
Franchisors need to understand that Fair Work legislation means they need to take care that franchisees are managing staff within the legislation. The Fair Work website is clear on what is needed so make sure you get expert advice.
anything else
Each business is different, so think it through. What will you, as franchisor need to do to help your franchisees:
• Deliver the best product or service to your customers
• Become the best business people within their trade
• Can pay their way within the group
• And become profitable and happy members of the team
and can you be the best
franchisor you can be leading your group to success?
Having had experience as a franchisee, you are in the best position to be a fantastic franchisor, supporting your franchisees to success.
Just make sure you get as much information as you can about the franchisor’s role before you take the plunge.
The combination will give you a firm footing to move forwards. v
bR ewi NG s uccess
s
oul oR
i
G
i
N
’s ba R ista competitio N s pa R ks G R owt H a ND commu N ity
At Soul Origin, we believe in nurturing not just a business, but a thriving community.
Our franchise partners are more than just partners; they’re part of a family that celebrates excellence, creativity, and growth. One of the highlights of our annual calendar is the Soul Origin Barista Competition, a testament to our commitment to quality and camaraderie.
This year, the 2024 competition was
our biggest and most competitive yet, showcasing the incredible talent and dedication within our network.
celebrating excellence: 2024’s top baristas
The 2024 Soul Origin Barista Competition concluded with resounding success, marking another milestone in our journey. We extend heartfelt congratulations to Kristina from Lakehaven, who was crowned Barista Champion, and to the Brisbane
Uptown team for clinching the Barista Team Championship. The event was a vibrant celebration of skill, passion, and the relentless pursuit of excellence.
Kristina’s victory was particularly significant as she became the first non-franchise partner to win the Barista Champion title. Her journey to the top was marked by perseverance and a meticulous approach to her craft. As a returning finalist from last year, Kristina’s composure and exceptional routine set her apart. We also applaud Nita from Darwin Galleria, who secured second place, and Resham from Chadstone, who claimed third. Both demonstrated remarkable skill and poise in their first appearance in the finale.
the teams that brew together, Win together
In the team category, Andy and Emily from Brisbane Uptown showcased the true spirit of Soul Origin. Returning after missing out on the finale last year, their consistency and teamwork earned them the Team Barista Champion title in a thrilling finale. Early favourites, Cockburn (WA), faced a spirited challenge in the semi-finals, eventually securing third place after a close contest with Northland (VIC), who finished second.
a showcase of talent and dedication
This year’s competition saw unprecedented participation, with over 100 stores contributing 125 individual baristas and over 50 teams. The enthusiasm and creativity displayed by our baristas was truly inspiring. Each participant brought their unique flair to the competition, making it a vibrant and rewarding experience for everyone involved.
The growth and development witnessed among our baristas were particularly encouraging. The competition not only provided a platform for showcasing skills but also fostered a sense of community and mutual support. The dedication to excellence was palpable, and it is this spirit that drives Soul Origin forward.
beyond the competition:
fostering growth and opportunity
The Soul Origin Barista Competition is more than just a contest; it’s a celebration of our values and our commitment to fostering growth and opportunity. For our Franchise Partners, it’s an avenue to showcase the talent within their teams and a reminder of the potential for growth and development within the Soul Origin family.
We believe in empowering our Franchise Partners to be more than just business owners. The competition is a testament to the culture of excellence and community that we cultivate daily. It’s an opportunity for our partners to see their team members shine and to take pride in their development.
looking ahead: the future of soul origin
As we celebrate the successes of this year’s competition, we are already looking forward to the future. The 2024 competition set a new benchmark for participation and excellence, and we are excited to see what the next
year will bring. The creativity, dedication, and passion displayed by our baristas this year have set the stage for even greater achievements.
We are committed to continuing this tradition of excellence and community. The Soul Origin Barista Competition is a cornerstone of our culture, and we will continue to invest in it as a platform for growth and celebration.
Join the soul origin family
If you’re looking to be part of a community that values excellence, creativity, and growth, Soul Origin is the place for you. Our Franchise Partners are at the heart of everything we do, and we are dedicated to providing them with the support and opportunities they need to succeed.
The Soul Origin Barista Competition is just one of the many ways we celebrate our community and foster growth. It’s a reflection of our commitment to quality and our belief in the potential of every member of our family.
The 2024 Soul Origin Barista Competition was a resounding success, showcasing the incredible talent and dedication within our community. From individual baristas to teams, the competition highlighted the spirit of excellence that defines Soul Origin. As we look to the future, we are excited to continue nurturing this culture of growth and opportunity. Congratulations once again to all our winners and participants, and thank you to everyone who made this year’s competition a success. Here’s to even greater achievements in the years to come!
Join us at Soul Origin and be part of a community that celebrates excellence, fosters growth, and believes in the power of a great cup of coffee. v
for information on franchise opportunities, please scan here!
fR om p olice o ffice R to fR a N c H isee
How a Perth Man Put the Buzz Back in His Life
A former police officer says the global pandemic and a realisation he wasn’t truly happy prompted him to rethink his career goals and become a business owner, taking on three franchise stores with Muzz Buzz.
Tony Biancuzzo was a police officer for more than a decade, including during COVID, and says he was approaching his 45th birthday when he knew he wanted to try something different.
“There wasn’t one particular moment, but it was a slow realisation that my job was no longer making me happy and that was
starting to impact my home life too.”
“The global pandemic was a tough time for many, but I think in particular front line workers including police officers, and I started to think of ways I could put my skills to use differently.
“I’d always wanted to own my own business but didn’t really know where to start, so I thought having the structure and support of a franchise would be the way to go.”
Tony bought two Muzz Buzz stores almost 12 months ago, Riverton and Armadale, and took on his third in Kwinana just a few weeks ago.
“I’m loving the fresh challenge, the upskilling and the learning, but I’m also getting to apply
the communication and people skills you develop in the police force in a completely different way.”
Mr Biancuzzo says he opted for a Muzz Buzz franchise as the company is West-Australian owned and operated, which resonated with him.
“I wanted the local support and the local knowledge and advice, rather than feeling like I was simply a WA outlet of an east-coast run business.”
“Not only did Muzz Buzz tick those boxes, but the support offered by the franchisors was above and beyond what I expected. It’s a big step to take on your own business, so anything that can make the challenge a little easier is welcomed.
Mr Biancuzzo has this advice for other would-be franchisees;
• Consider Whether a Franchise is Right for You: Mr Biancuzzo says he’s thrived working within the structure and guidelines provided by Muzz Buzz, but acknowledges it wouldn’t work for everyone. “I knew I wanted to get into business but didn’t know how, I wanted to learn and to be taught. But if you have a specific business idea and plan, then perhaps a franchise might leave you feeling constrained. I think a key part of being successful is identifying whether the opportunity is truly right for you.”
• Be Prepared to Work: While Franchisees have the benefit of built-in brand recognition and an established network of experience, success in a franchise requires work. Mr Biancuzzo says he’s learning all aspects of the business, from customer service to marketing to back-end admin so that he can see where any improvements and changes might be needed. “You can’t just purchase a franchise and think that’s it for the next 20 years, you have to be prepared to learn the business inside out.”
• Build Relationships: This starts with the Franchisors. Mr Biancuzzo says it’s important to build a mutually respectful relationship based on similar values and goals to ensure you’re moving in the same direction. It’s also important to build relationships with staff, suppliers, stakeholders and customers.
Muzz Buzz Executive Chairman Warren Reynolds says Mr Biancuzzo has hit the ground running since coming on board and is already having an impact.
“Tony has a strong work ethic and wants to succeed and is truly interested in learning the business. His stores are all showing positive signs, and we look forward to seeing them grow.”
Mr Reynolds says the company has worked hard to develop a positive culture where Franchisees and other staff feel supported.
“Developing and maintaining that kind of culture starts with Head Office, but then flows down to Franchisees and staff at their stores.”
“Of course there will be tough days at work, but if you feel supported and like you have a strong team to reach out to for help, it makes running your business that much easier.”
Mr Biancuzzo says he’s enjoying work again, and it’s a difference his wife and two children have noticed.
“My wife says I’m back to being the man she married. Can’t get a better endorsement than that.” v
aBout Warren r eynolDs:
Warren Reynolds is the major shareholder and Executive Chairman of Muzz Buzz, a WA owned and operated business, specialising in Great Coffee on the Go. There are currently more than 30 stores across metropolitan and regional WA. Mr Reynolds has more than three decades business experience, including in the US and Melbourne. He’s also an accomplished aerobatic pilot and enjoys flying in his spare time.
fooD iN fRaNcHisiNG
“Things
ain’t cooking in my kitchen, strange afflictions wash over me…”
a song many in the hospitality sector have been singing over the past 2 years.
I was in China town Melbourne for a yum cha on a Saturday morning recently and the sheer number of closed restaurants and graffitied buildings, was a shock.
We have also seen ‘high end’ restaurants close due to cost of living pressures and increased operating costs such as Rosetta (Neil Perry) la Luna bistro (Adrian Richardson) the legendary Ginger Boy and more recently Botswana Butchery closed their doors in Melbourne, Sydney and Canberra. We have also seen that landlords are now no longer giving much leeway on rent concessions as they did during the pandemic.
Amongst that doom and gloom, the franchise
sector continues to hold its own and in fact is showing growth in the hospitality and fast food sector with many new and overseas systems opening up.
As they say when one door closes, another cafe opens and from adversity there is great opportunity! (actually, I said that) !
What’s happening in food and franchising?
Here are some numbers that are interesting (source IBIS World):
• Revenue has decreased to $185bn down 2.4% over the past 5 years.
• Profit has decreased 7.7% over that same period.
• The next 5 years projection is that there will be little, to no growth.
Franchised businesses pre covid were slow and steady, helped by rising disposable income and positive consumer sentiment. Since then, there have been cost of living pressures, wars, supply chain issues, and increased operational and supply costs have made it difficult for business and affected consumer confidence. The increased costs have also impacted on profit.
The bigger franchise systems such as Metcash, Harvey Norman, Subway, Dominos, and McDonalds can adapt to the changed conditions and consumer trends as they have the resources (financial and systems) to manage these challenges, whereas newer franchise systems may not have the same resilience.
On the plus side Australia is a multicultural society, embracing foods from many countries from noodles to pappadums, pasta to sushi, kebabs to gyros, burgers to pho and this diversity in offering has also encouraged many overseas franchisors to enter the Australian market.
should i buy an existing franchise or go into a new ‘greenfield” site ?
The great benefit of buying an existing franchised business is that from day one you have revenue coming in, which hopefully means you need less working capital for the first 12 months of operation. Of course, you are then buying a going concern business with goodwill and the cash outlay is generally higher than a greenfield site.
The key things to look for when buying an existing franchise are:
• The Lease - what term is left on the lease, is there any option? Does the lease cover the term of your franchise – what are the annual rent increases. (Note- many leases provided for annual CPI increases which was good for the tenant when CPI was low however over the past 2 years the CPI
has increased substantially so rent reviews to CPI now favour the landlord not the tenant!).
• The Plant and Equipment - check it is fit for purpose and functional as the cost of upgrade or replacement can be expensive.
• Refit or rebrand - check if the franchisor or landlord requires you to refit the premises or rebrand shortly after you buy the business as again that can be a substantial extra capital cost.
The benefit of establishing a new “greenfield” site is that you have the latest fit out and you may be able to negotiate a reduced rent for the first 12 months, but this may also pose a greater risk than buying an established franchise as you have to build the business from scratch which may need greater working capital for the first 12 months of operation. Franchisees should weigh up the option of taking up a new franchise system or buying into a long established brand and seek appropriate financial and legal advice.
new players in the market
For new franchisees there are some new brands that you may not have heard of worth a look such as Sankalp Indian (12 outlets), Dosa Hutt (16 outlets) Monkey King Thai, Thailander (8 outlets), Dragon Hot Pot, The Lok Lok Dumpling Bar, misschu (aka Miss Chu) to name a few.
We have been engaged to assist a new Canadian based franchise Punjabi Chaap Corner enter the Australian market.
The Franchisor has had great success in Canada serving vegetarian food with tastes from Punjabi. For those that are not familiar a “Chaap” is little like a shashlik. It is known as the best Chaap Franchise in India. They are looking for a Master franchisee in
robert toth is Special Counsel and Franchise Specialist at Sanicki Lawyers with over 35 years of experience in franchise, licensing and distribution law.
Robert is also an Accredited Commercial Law Specialist and regularly publishes articles on franchising in Australia and overseas journals and acts for a number of overseas, local and master franchisors and acts in dispute resolution and mediations. contact robert@sanickilawyers.com.au or even call him on mobile 0412 67 37 57 www.sanickilawyers.com.au
Australia and any interested party should contact our office.
We believe this is a good opportunity and be highly successful in Australia with consumers looking to eat less meat and more tasty vegetarian options.
In franchising over the years we have seen many cycles and trends such as the Pizza era, chocolate and ice creameries, coffee franchises, burgers, chicken and many B2B services now on offer.
burgers and coffee
We continue to see increased competition and new players in the burger segment with an increase in plant based burger chains and also new “boutique burger” brands such as Burgertory and Betty’s Burgers.
This reminds me of the time when it was all about pizzas and my article “How many pizzas can one country eat?” The same could be said about Burgers today!
Australians continue to have a love affair with their coffee whether from a café, a van or a hole in the wall... provided its good coffee!
There is a myriad of franchise offerings from low cost mobile franchises such as The Coffee Guy and Xpresso Mobile Café and Bean Lab where the investment can be from $60,000 to Hudsons Coffee, Degani and Coffee Club which require an investment from around $350,000 plus.
choosing your franchise
For new franchisees we recommend that you look at a franchise that suits your lifestyle and skill set, and one that you can see yourself doing longer term as many franchises have a certain “life span” after which the franchisee will want to sell or exit. So, ask yourself if you can see yourself selling smoked chickens three years down the track
Consider your exit plan at the same time as going into the franchise and also consider if it has long term appeal and it is not just a passing fad.
Once you are in a franchise there is no easy exit and there are only limited options to exit the system. It is also important to ensure that you can take a reasonable salary out of the business as you go as there may not be any
large capital gain or profit at the end.
So do your cash flow analysis before you commit and get financial advice to make sure the business is viable and can cover your costs and salary. if the numbers don’t work, we suggest you walk away and look elsewhere as there are many franchise systems out there.
good new Week!
With all of the challenges confronting business there remains positive opportunities and this can be seen in the resurgence of restaurants and the fast food sector in shopping centres, shopping strips and CBD areas and the influx of new franchise systems from overseas.
Before you jump in !
• Do your due diligence on the franchisor just as much as they do their due diligence on you.
• Is it a greenfield site which may be a higher risk than an existing site?
• Are you being offered an A, B or C grade site?
• Is the Franchisor big on technology and innovation? If not, how will they compete in the market sector they are in.
• Is the store fit out due for an upgrade and refurbishment?
• Is the plant and equipment new or will it need replacement?
• Will you hold the lease or hold under an occupancy licence.
• Be clear about your budget – what can you afford?
• Ensure they have adequate working capital to cover the first 6 to 12 months of operation (particularly if a new greenfield site).
• Factor in rent increases and fit out upgrades in your cash flow forecasts.
• Make sure you can take a salary for your effort along the way.
Above all to make an informed decision and limit your risk, seek advice from a Specialist Franchise Lawyer who is a Member of the Franchise Council of Australia (FCA) and independent financial advice before you jump in! v
fR om baki NG Ze R o to baki NG He R o!
How Muffin Break
f ranc H isees Beco M e e x P erts
Muffin Break, a beloved bakery café franchise, has become an Australian favourite since its launch in 1989. Its popularity is not just thanks to its famous freshly-baked muffins and awardwinning coffee (although they’re major components)! Behind the scenes, Muffin Break also invests in an exceptional franchisee support system, which ensures quality across the network.
Operated by Foodco, one of Australia’s top franchise groups, Muffin Break offers extensive training and ongoing support to ensure that franchisees thrive, even if they have absolutely no prior experience in baking or running a café.
This unique approach has made Muffin Break a standout in the competitive café franchising landscape.
a Market-leading training Model
One of Muffin Break’s key selling points for prospective franchisees is that no previous baking or café management experience
is required. Franchisees come from a diverse range of backgrounds, although an entrepreneurial spirit and love of people is essential.
The brand’s comprehensive training system equips franchisees with all the skills they need to succeed. From baking techniques to customer service and business management, the training covers every aspect of operating a Muffin Break store.
The unique program covers initial training at Muffin Break’s state-of-the-art Centre of Retail Excellence (CORE) in Sydney, Muffin Break training stores and online through the eLearning and communication portal.
During this process franchisees learn handson baking skills, and get thoroughly to grips with daily operations.
award-Winning field support & business coaching
Training doesn’t stop once the doors of a new Muffin Break store open. The brand is committed to providing ongoing support to ensure continued success. This support comes in various forms, including regular visits from field managers, access to a dedicated franchise support team, and continuous professional development opportunities.
Field managers play a crucial role in the Muffin Break support ecosystem. These experienced professionals visit stores regularly to provide guidance, offer feedback, and help franchisees navigate any challenges they might face. They also ensure that each store maintains the high standards that customers expect from the Muffin Break brand.
The support is so good, it regularly wins awards. Most recently James Wadsworth, a Victorian-based field manager for Foodco, was honoured with the 2023 Field Manager of the Year award at the Franchising Council of Australia (FCA) awards.
In addition to field manager support, franchisees have access to a dedicated national support team that is just a phone call or email away. This team provides assistance with everything from troubleshooting
operational issues to developing marketing strategies, ensuring that franchisees never feel isolated or unsupported.
supporting sales through imaginative campaigns
A Muffin Break franchise also gives partners access to impactful national marketing campaigns that drive traffic to stores and increase brand visibility. From seasonal promotions to the national loyalty program, Muffin Break’s marketing campaigns are designed to keep customers engaged and coming back for more.
Product development is another area where Muffin Break excels. The brand is constantly innovating, introducing new products that cater to changing consumer preferences. This commitment to innovation not only keeps
the menu fresh and exciting but also helps franchisees stay competitive in the market.
a real community
A major part of Muffin Break’s success is also the strong sense of community among its franchisees. The brand fosters a collaborative environment where franchisees can share experiences, exchange ideas, and support one another. This community spirit is reinforced through regular franchisee meetings, regional conferences, awards and an online platform where franchisees can connect and communicate.
It is this community that truly sets Muffin Break apart from other franchise networks.
“We did extensive research into different coffee and food franchises and Muffin Break was by far the most supportive, with excellent structures in place. We were welcomed into the Muffin Break family and have had the most amazing journey and success as a result of all this,” says Gayle, Franchise Owner of Muffin Break Coolalinga & Palmerston, Darwin.
bringing dreams to fruition
Thanks to its strategic training programs, Muffin Break can take a new franchisee from baking zero to baking hero, giving them the practical skills, business tools and resources they need to succeed.
The brand’s comprehensive training, ongoing support, and community-driven approach make owning a business accessible to individuals from all walks of life. Whether you have a background in hospitality or are entirely new to the industry, Muffin Break can help you build a life you love.
If you’ve been dreaming of your own café business, explore Muffin Break’s current opportunities, or get in touch with the team today. v
FOOD FRANCHISE BUSINESS
Everyone thinks that food businesses must be successful because there’re so many of them.
I started my career working in food franchising and have over 40 years of experience owning and operating food businesses, including the four that I own right now. I have a love–hate relationship with food businesses because they can be great, but they can also be very hard work. I’ve made it harder on myself because I own multiple businesses, but that’s the power of franchising: you run the systems, and the people run the business. So, you need to get into a food business that has great systems and then recruit, train, motivate and develop the right people as they will determine the success of your food business as much as you, if not more, as they interact with more customers than you will and will make more products than you, too.
100% of the success of a food franchise is on the business owner themselves and how active they are within their business, the experienced franchisor has developed the brand, the products. the marketing and helped find a suitable location at a fair market rent. The role of the franchisee is to be handson and work both in, and on the business. For those that have seen the movie the Founder (the story of McDonald's) The founder (of McDonald’s Corporation) Ray Kroc, initially recruited investors into the McDonald's restaurant business as franchisees but quickly realised the high operational standards he desired were not being achieved with absentee owners and he quickly changed his business recruitment model to handson Owner-Operators/Franchisees. These were people that worked in the business and ensured exceptional service and controls over the business, this is the premise of food franchising, that an owner will do a better job than an employee.
d owner an experienced Franchising expert with an impressive 30+ year senior management history in developing and leading businesses within the Franchising sector. He has been recognised in the Top 30 Franchise Executives in Australia on four occasions and in the Top 100 Global Influencers in Franchising on three occasions.
Doug owns three franchises as a franchisee and has owned 8 franchises as a franchisee, he has been responsible for the establishment of three of his own start-up franchise systems including all aspects from strategy through to market entry. Doug has operated at CEO and Director level in eight franchise systems. He also started and currently owns and operates five successful SME Businesses of his own, so he is well versed in all aspects of franchising.
ontact d oug at: doug@franchiseready.com.au | Website: www.franchiseready.com.au
Larger more sophisticated food franchises can suit an investor or multi-store operator but the franchisee needs to be equally sophisticated and have another set of skills in leadership and managing large teams in order to be successful. I estimate that 90% of food franchises suit a hands-on owner-operator/ franchisee.
People look at food businesses and think they must be good — you don’t have to wait for the cash to hit your account like some other franchise opportunities, as they are cash businesses, and the purchase price of the products is usually significantly lower than many other business opportunities. Finally, the cash flow is strong as it flows in daily, and most franchisors have negotiated good trading terms with suppliers meaning you don’t have to have huge cash tied up in stock.
The food sector is the largest sector in the world of franchising. If you have worked in food service, it’s a sector worth investigating if you’re looking to buy a franchise. That’s because you kind of know what you’re in for: it’s hard work, you’re on your feet for long periods of time and your transaction dollar amount is often low, so you must get and serve lots of customers.
Some people fall in love with idea of owning a café and having their friends come around. I can assure you it’s nothing like that. When you’re establishing your food business, you work harder than you’ve ever worked in your life before. Because it’s yours, you must and, it may take a while to get customers to change their current preferences to your products.
A food franchise would suit most people because in franchising the development of the brand, business model and operating standards have already been established and it may suit someone that may be a little more passive or potentially introverted as once the location is up and running, the owner can wait for customers to come to them. It’s true that you should be marketing over and above what your franchisor does, but this may not be your expertise, so it tends to be a reactive franchise opportunity compared to a franchise where you have to go out and hunt
“ Some people fall in love with idea of owning a café and having their friends come around. I can assure you it’s nothing like that. When you’re establishing your food business, you work harder than you’ve ever worked in your life before.”
for business, many food franchises are located on busy strips and in shopping centres, where there are large amounts of foot traffic, so a franchisee can be a little more passive but the best performing food franchises are those where the owner is always marketing and promoting their business through media and through outstanding customer service and by being present in the business.
The major challenge for businesses in the food and beverage services industry is their exposure to the discretionary spending of consumers, which has dried up as cost-ofliving pressures mount. It has been estimated that up to 10% of hospitality businesses may close this year, whilst this sounds alarming, we know that franchise businesses are usually twice as successful as independent businesses, so the risk is lessened in franchising.
What we are seeing with our clients and the general market is the top end and the bottom end of the market are doing well, people are prepared to treat themselves and pay a premium or if their buying regularly there needs to be a value offering, just look at what McDonald’s is doing right now with their $6.95 meal consisting of 2 burgers, fries and a drink – That’s cheap!
If you’re looking at a food franchise you need to be aware of the pros and cons and in this market, make sure you know who your customer is, what they’re prepared to spend and have an offering that suits them.
The same can be said of food franchise opportunities, there’s lots of choice, what makes them stand out and do they suit what you’re looking for. v
things to Be aWare of in fooD franchising
Some of the negative attributes associated with food franchises include:
• Reliance on team members that are often unskilled and potentially unreliable as they see their role as a steppingstone to their ‘real job’.
• Wage costs are wildly variable, and at the whim of sales, it’s a fine balancing act. Not too many rostered hours or labour costs will be too high (ideally 25–30%) and not too few rostered hours to impact the customer experience. But get this wrong and the results can be catastrophic.
• Cost of Goods (COGs) are variable and require excellent controls and recipe management to maintain optimum percentages. Most food businesses need to be under 30% COGs to be profitable.
• Cost of Goods (COGs) and labour costs are variable and require excellent controls to maintain optimum percentages
• It’s bloody hard work. Standing on your feet for excessive periods of time, and today, food service is seven days a week from early to late, so it has the potential to impact your quality of life.
• The success of a food business is heavily reliant on real estate: location is everything, and that comes at a price. Ideally, a food business would like to run at 4–10% for full-service restaurants and 8-14% for takeaway, known as quick-service restaurants (QSRs).
• Consumer behaviour can change, and unless you have a strong loyalty program, ongoing marketing and a great product that is always evolving, customers are prone to try other products.
• If you’re situated in a shopping centre and to a lesser degree on a high street, there’s a strong chance of competition and copying of your best products which you have no control over.
toowoomba sco R es a N ot H e R
Z
a RR affa’s coffee DR i V e t HR u locatio N
Coffee lovers in Toowoomba are set to experience greater convenience and accessibility with the grand opening of Zarraffa’s newest drive thru only location in Harristown
Only the sixth of the company’s new ‘drive thru only’ concept stores, Zarraffa’s Coffee Harristown officially opened in August and is operated by seasoned franchisee Damian Doyle, who also owns the Anzac Avenue store.
The Zarraffa’s drive thru only store model was launched last year and is designed to enhance customer experience for those who are time poor and demand convenience, while delivering significant expansion opportunities for the Aussie-owned company and its franchisees.
“Opening this drive thru only store has been a long-term goal of mine and the concept is perfect for relieving the high demand on our
“ One of the most rewarding parts is being able to employ local juniors and support them as they grow into managerial roles or professionals in other industries.”
existing Anzac Avenue store, while offering a quick and easy coffee fix for our customers,” said Damian.
Zarraffa’s Coffee CEO, Marnie Sheldon, believes the company’s drive thru only model will help the brand grow in previously unexplored ways, as more sites can now be considered for the streamlined store footprint.
“Our Harristown store represents the future of Zarraffa’s Coffee, one of many of our new store locations that will be built on smaller, non-traditional sites that are more convenient for our customers, and we’re excited to see the positive impact this new location will have on the Toowoomba community,” said Marnie.
With a remarkable history of over 15 years with Zarraffa's, Damian previously opened Toowoomba’s first Zarraffa’s Coffee location
at Clifford Square Shopping Centre in 2009 before relocating the original store to Anzac Avenue in late 2023.
A family affair, co-owner of the Harristown store is Damian’s son, Mackenzie Doyle, making his first foray as a franchisee, while Damian’s three daughters, who have been integral to the success of the Anzac Avenue store, will continue to support both locations.
In addition, a number of long-term employees who have been working with Damian from his early days as a franchisee will continue to bring their invaluable experience and dedication to the new store.
“Having Mackenzie on board makes this venture even more special. He has literally grown up around coffee most of his life, and together with our team we’re committed to
providing top quality specialty coffee and excellent service to our community,” Damian added.
Located on Alderley St, Zarraffa’s Coffee Harristown is designed with customer convenience in mind, featuring a single-lane drive thru, a walk-up window, and a cozy outdoor seating area.
The store will operate from 4:30am to 8:00pm daily and is strategically positioned to serve both outgoing traffic and those entering the Gore Highway, making it easier for locals and commuters to grab their favourite coffee on the go.
The store will employ approximately 22 new staff members, contributing to the local job market and supporting Zarraffa’s ongoing commitment to the local community.
“One of the most rewarding parts is being able to employ local juniors and support them as they grow into managerial roles or professionals in other industries, including to date, paramedics, lawyers, accountants, actors and directors,” said Damian.
“It's also important to me that I build strong relationships with local schools. This allows us to help students enter the workforce – we have six new school-based trainees starting with us soon.”
Along with supporting team members in their respective journeys, Marnie Sheldon believes it is the achievement of multi-generational ownership – fast becoming a trend among the brand’s franchisee group – that should be applauded.
“Zarraffa’s is almost 30 years old and it is heartwarming to see the children of our franchisees now taking their first forays into store ownership. Many who started out in high school working for their parents and have moved up the ranks are now growing each business with so much experience under their belt,” Marnie added.
“For this reason, it’s our franchisees, like Damian and Mackenzie, who are at the heart of what makes Zarraffa’s expansion plans possible. Seasoned operators who are opening more sites, alongside the next generation are only going to strengthen the growth of the brand and ensure our that customers receive the best possible experience for years to come.”
Zarraffa’s Coffee Harristown Drive Thru is located at 545 Alderley St, Harristown, Queensland 4350.
Opening hours: 4.30am – 8pm, 7 days a week.
For more information about Zarraffa’s Coffee visit www.zarraffas.com
t ips to H elp you G et
you R tax R i GH t t H is yea R
The ATO wants to make it as easy as possible for you to get your tax and super right. Here are some tips to help you with your 2023-24 tax return.
key changes this tax time
There are a few changes to be aware of this tax time. If you purchased or upgraded a business asset in 2023–24, you may be eligible for:
• the $20,000 instant asset write-off. Small businesses, with an aggregated turnover of less than $10 million, can immediately deduct the full cost of eligible assets, costing less than $20,000 that were first used or installed ready for use between 1 July 2023 and 30 June 2024.
• a 20% bonus deduction under the small business energy incentive for the same assets in the 2023–24 income year. The incentive applies to the cost of eligible assets and improvements to existing assets which improve energy efficiency, up to a maximum amount of $100,000, with the maximum bonus deduction being $20,000 per business.
For more information on eligibility and what records you need to keep, visit ato.gov.au/instantassetwriteoff, ato.gov.au/energyincentive
emma tobias is an Assistant Commissioner for the Australian Taxation Office in the Small Business line. Her focus is to help support small businesses by leading and influencing their experience across the tax, super and registry systems. Emma collaborates with small businesses, industry partners and government agencies to drive an improved small business experience and digital services. Her area also helps small businesses manage cash-flow and digital readiness, assisting them as they look to recover and succeed after the challenges of the last few years.
From 1 July the super guarantee (SG) rate increased to 11.5%. Make sure the payments you make for eligible workers on or after 1 July reflect the new rate. However, for the quarter ending 30 June 2024, the 11% SG rate applies to payments you made before 1 July.
For more information, visit ato.gov.au/superforemployers
finalise your stp data
The due date for finalising employees’ Single Touch Payroll (STP) data has passed. If you have any closely held payees, you have a later finalisation due date for these payees only.
Make sure you submit a finalisation declaration for all employees you’ve paid and reported through STP during the financial year. This includes employees you
haven’t paid in a while (such as casuals and terminated employees).
Meeting your STP reporting obligations ensures your employees’ individual income tax returns are pre-filled with complete information.
For more information, visit ato.gov.au/stpfinalisation
stay on top of your fbt obligations
If you provide benefits to staff other than salary or wages, fringe benefits tax (FBT) may apply. The FBT year runs from 1 April to 31 March. The due date to lodge your FBT return and pay any FBT owed has now passed. If you still need to lodge and pay FBT, this is overdue and you should lodge as soon as possible to avoid further penalties.
To make sure you get your FBT right, follow these 4 simple steps:
1. Identify the types of fringe benefits provided. For example, cars and car parking, loan and debt waivers, accommodation, and entertainment related benefits.
2. Determine the taxable value. Make sure you use approved valuation methods to work out if you have an FBT liability. There are different valuation methods and exemptions or concessions depending on the type of fringe benefit.
3. Lodge an FBT return. If you have an FBT liability, you’ll need to lodge your return and pay any FBT you owe by the due date, unless your tax agent lodges electronically for you. If the value of reportable fringe benefits for any employee is more than $2,000, you’ll need to include the grossed up value through STP or on your employee’s payment summary. Any contributions your employees make toward the cost of a fringe benefit must be included on your tax return as assessable income.
4. Keep records to demonstrate your calculations and support your FBT position.
For more information, visit ato.gov.au/fbt
review your payg instalments
If you think your Pay As You Go (PAYG) instalments could result in you paying too little or too much tax for the year, you can vary your instalments. You can make your variation when you lodge your business activity statement or instalment notice, through Online services for business or your registered tax or BAS agent.
You must lodge your variation on or before the day your PAYG instalment is due, and before you lodge your tax return for the year. Remember to review your variations each reporting period. If you underestimate, you could be left with a tax bill when you lodge at the end of the year and, in some cases, face interest charges or penalties.
For more information, visit ato.gov.au/paygi
keep things super with your employees
If you employ staff, you must pay the super guarantee (SG) for each of your eligible employees, including any contractors hired mainly for labour. SG is a mandatory payment employers must make to a complying super fund or retirement savings account. You need to make sure you pay in
full, on time and to the right fund. Pay and report your SG electronically at least four times a year by the 28th of January, April, July and October. The super contributions you make for your employees are only considered ‘paid’ when the super fund receives them.
As mentioned above – from 1 July the SG rate increased to 11.5%. Be sure you’re applying the correct rate for payments you make for eligible workers.
If you do miss the due date, even by a day, lodge a super guarantee charge (SGC) statement and pay the SGC to the ATO. Remember:
• it’s calculated using your employee’s salary and wages, not their ordinary time earnings (OTE)
• it costs more than the super you would have paid
• you won’t be able to claim it as a tax deduction.
For more information, visit ato.gov.au/superforemployers
claiming deductions
You can claim a deduction for most expenses you incur carrying on your business, as long as they are directly related to earning your assessable income.
Remember the 3 golden rules so you only claim what you’re entitled to:
1. The expense must have been for your business not for private use.
2. If the expense is for a mix of business and private use, you can only claim the portion that is used for your business.
3. You must have records to prove it.
For more information, visit ato.gov.au/businessdeductions or take a free, self-paced course on claiming deductions, visit smallbusiness. taxsuperandyou.gov.au
record keeping and digital services
A good record keeping system will help you manage your tax and super obligations. This will make it easier to report and lodge on time with us. You can use our record keeping evaluation tool at ato.gov.au/ recordkeepingevaluation to help you check how well you’re keeping your business records so you can make improvements in the future and make next tax time even easier.
You can also check out Essentials to strengthen your small business – Record keeping for a self-paced course on good record keeping.
Visit smallbusiness.taxsuperandyou.gov.au
The right digital tools can also help you perform daily activities easily and securely, making it easier to work with us when it’s convenient. Make sure you’ve set up myGovID and Relationship Authorisation Manager (RAM) to access our online services, including Online services for business which allows you to manage your business reporting and transactions in one place.
If you’re switching to a new registered agent, or changing the authorisations you give your existing registered agent, you’ll need to nominate them in Online services for business before they can access your account and act on your behalf. This agent nomination process currently applies to all types of entities with an ABN excluding sole traders.
For more information, visit ato.gov.au/onlineservices
support and resources
We have a range of tools and services on our website to make it easier for you to get your tax and super right.
Each year, we update the Tax Time toolkit for small business. The toolkit has a directory of links to useful information, tools, calculators, learning resources and other support and services.
The toolkit also includes factsheets on expenses for home-based business, motor vehicle, travel, and digital products. There are also factsheets about pausing or closing your business and using business money and assets.
If you want to build on your tax and super knowledge, you can take free, self-paced courses using Essentials to strengthen your small business. All the resources are free, easy to use and designed for all stages of your business.
The Cash Flow Coaching Kit is another resource that can help you better manage your cash flow across the financial year.
You can also subscribe to our popular Small business newsletter to keep up with all the latest tax and super information that could affect your business. When you do, you’ll get sent a newsletter with the latest tax and super updates each month directly to your inbox.
For more information, visit ato.gov.au/sbtaxtimetoolkit, smallbusiness.taxsuperandyou.gov.au, smallbusiness.taxsuperandyou.gov.au/ cash-flow-kit and ato.gov.au/sbwhatsnew
INCORPORATING S CIENCE INTO YOUR S ITE S ELECTION
As a Company Director of a franchise system you may find yourself at serious financial risk if the retail locations that are selected turn out to be poor, and with little logical process if challenged.
A site selection mistake costs the business in terms of being a failure in many ways – bad publicity, disgruntled franchisees and loss of confidence in the system. As the franchisor, this can become the ultimate problem, namely a legal case aimed at showing negligence on the Director’s behalf in the site selection process.
There has been a litany of legal cases over the last 20 years, and whether you win or lose, it will have created a huge amount of stress on the business and the senior executives along the way.
In an effort to minimise risk, I believe you should be asking yourself:
1. Do you have a ‘process’ for selecting sites?
2. Do you have any quantitative analysis to support this?
3. Are there any sales prediction tools you use to assist in this decision?
levels of research available to a corporation
The more sites you have operating, the better the information and ability to have predictive tools to use in site selection should be. I have been a great advocate of ‘Process’ in site selection, probably built into me from my 20 years of oil industry experience.
I believe all businesses should be able to demonstrate a Process they use in site selection, which probably covers as a minimum:
• Initial site identification
• Suitability from a demographic view
• Physical site suitability
• Economic feasibility
• Final approval.
low site numbers (5 – 20 stores)
If you have 5 – 20 stores, you may be able to logically assess why the best sites are doing well, and the lower performers are not so successful.
At this level of stores, a company should be able to model the demographics around the stores and see if the better stores match your perception of the customers in terms of demographic of the area.
A Check Chart can be formulated using a combination of customer perceptions, plus show the statistical results of the demographics of the best performing stores.
Medium store numbers (20 – 50 stores)
If you have 20 – 50 stores, maybe a percentage of those in the country, then you should have a much better Check Chart based on a larger sample size. At these numbers you can undertake a regression modelling process to identify the drivers of the business, and then use some flexible logic to insert other variables you are confident assist in making better stores.
large networks (50 - 150 stores)
For established large networks (50 - 150 stores); you can build a sales prediction model based on the sales being achieved by the network using regression modelling. This is done by a ‘Market Analysis’ where:
• All existing stores are surveyed. The survey can incorporate issues such as size of building, number of counters and tills, seating (if a food business), access, store visibility, signage visibility, parking spaces and convenience, nearest neighbours and other business
peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a CFE and Certified Management Consultant. Spectrum specializes in assisting clients with decisions relating to store location and territory planning, using various scientific and statistical techniques. to contact peter email peterb@spectrumanalysis.com.au or call on (03) 98300077 or 0411 604921.
generators, and many other items. A survey like this also produces digital photographs showing all aspects of the site and gives a benchmark for comparison of stores and standards.
• Around 400 demographic variables are extracted for each store in the network either at different radii, by sales territories and/or by catchment areas.
• Competition and generators are then measured to determine which categories of business have positive or negative effects on sales. Possible distance effects, wherein the competitive or generative effect is only active within certain radii, are also examined.
• ‘Exposure’ is approximated based on traffic counts, signage and visibility, and a measure of pedestrian volume and flow.
• Sales information for all applicable outlets completes the dataset, plus any internal operations measures where available.
Statisticians then go to work to look for the best variables that explain the sales that are being achieved. Sales Prediction models typically incorporate variables from each of the above categories (survey data, demographics, competition/generators, exposure, and internal data). Though no guarantee can be given of individual results, most analytical companies would expect to obtain models that can be said to be 70 - 80% accurate. The more consistent a brand is, the more accurate you would expect the results to be.
networks of 150+ stores – possible use of artificial intelligence and neural networks
The large networks we work with usually extend past regression modelling, into the use of Artificial Intelligence and Neural Networks. This looks for patterns in the data that allow it to combine and create new variables that give a better result than can be achieved from pure regression modelling.
One of our clients had over 200 stores all in strip shopping centres, and all selling the same product. Regression modelling gave us 78% accuracy, whereas the neural network gave us an 86% level of accuracy.
Applying the science once developed
The sales prediction model aims at predicting the sales on mature or established sites, normally that have been open at least 1 year. In the oil industry, the sales of most service stations went through a ‘ramp up’ of 85% Year 1, 92% year 2 and reached their full sales potential (100%) in Year 3. Different businesses will have different ramp ups.
In the fast food industry, we have seen cases where with big opening promotions, some stores never again reach the sales level achieved in the first 4 weeks!
Once a Sales Prediction model is built and agreed upon, any new sites being considered can be run through the model to give a sales prediction at maturity. This may be done by the consultant, or internally if the company has all the necessary resources. Our experience is most companies tend to leave that with the Consultants as:
• They do not have the internal statistical expertise to run the models
• They do not have all the data necessary. Often the model includes some variables from Census 2021, ABS Business Counts and ABS population forecasts.
• Staff changes, or staff are busy or on holidays, and they cannot keep up a 12 month service, but external consultants can provide these services all year round.
The Sales Prediction Modelling then becomes an integral part of the Approval process that a company undertakes. It should not be seen as the only part of the decision, as exceptions do occur, however it should be seen as a good “flag” as to what we should expect.
Though this is never 100% accurate, it should allow the company to have a set of ranges that guide further decisions in the Process. For example, a sales prediction in a range below the Network Average would provide a strong warning against proceeding, and special circumstances would need to be demonstrated to achieve approval. On the other hand, if a new store’s prediction is in the top 25% of Network Average, then a higher level of comfort in approving the proposal can be felt.
strategic network planning
With a sales prediction tool to use, and the knowledge of what makes for your good stores compared to the poor stores, we are now in a position to undertake a Strategic Network Planning process to formulate how we should expand in the future.
SNP is all about prioritising areas and opportunities, or giving a plan for the Network Development Team to follow. This leads to lists of shopping centres, strips, CBD areas and other opportunities, prioritised so that there is a clear plan to follow.
summary
Use logic and science to make better site decisions. Implementing a Site Selection and a Strategic Network Planning process can be very good insurance, and should help in making better decisions for the long term. As a Company Director, you need to know there is methodology in store and site selection if you have any involvement with retailing, be it operating a company owned chain of stores, or a Franchise network. Investing in having a good “process” for retail site selection is a good insurance policy and should minimise risk. v
NaV i G ati NG
t H e H i GH N otes aND low N otes of f R aN c H ise ow N e R s H ip
franchise, just like any business, comes with its fair share of ups and downs. From navigating financial challenges to managing staff and maintaining customer satisfaction, franchisees face numerous obstacles that can impact both their business and personal wellbeing. In fact, almost ninety per cent of entrepreneurs say they struggle with at least one mental health issue*.
But despite the inevitable ups and downs of running a franchise, prospective franchisees can mitigate risks and minimise negative impacts on their wellbeing by aligning themselves with a franchisor who supports its network through the good and the bad –whether it be through one-to-one support, workshops, wellbeing activities or even just an ear to listen on the phone.
Here, Andy Knights, CEO of Stagecoach Performing Arts, offers his tips for prospective franchisees seeking an opportunity that enhances both their business and personal wellbeing.
finding a franchise that performs for you
Signing on the dotted line of your franchise agreement is an exhilarating milestone. However, as your business takes off, you will inevitably encounter both expected and unexpected challenges. The last few years have highlighted how unpredictable
the business landscape can be, with various external factors testing our resilience. Beyond these, personal issues such as mental health, illness or family emergencies can also impact your business. In these critical moments, the support of a franchisor can make all the difference – helping franchisees survive and thrive through difficult times.
Here is a closer look at what you should expect from franchisors to ensure they uphold their end of the partnership, prioritising your wellbeing not just during tough times but consistently:
A supportive culture: The heart of every successful franchise network is a culture that truly cares about its members’ wellbeing. Franchisors should cultivate an environment where you feel valued, respected and supported both personally and professionally. This involves keeping communication open, genuinely listening to your concerns and actively seeking your feedback to continually improve the support they provide.
Training and development: Continuous learning is key to individual and collective growth in a franchise system. Franchisors should invest in comprehensive training programmes that boost not only operational skills but also personal development. This includes leadership training, mentorship opportunities and access to industry specific knowledge – all designed to empower you to excel in your role and adapt to changing market demands.
Promoting work-life balance: Running a franchise can be demanding, often blurring the lines between your work and personal life. Your franchisor should actively support and encourage you to maintain a healthy work-life balance. This could mean offering flexible scheduling, encouraging you to take time off for rest and rejuvenation and implementing policies that prioritise your mental and physical wellbeing. Plus, supporting initiatives that boost employee satisfaction and engagement within your team can help create a more positive and enjoyable work environment for everyone in the business.
Emotional and mental health support: Entrepreneurship can be emotionally taxing, especially during tough times. Your franchisor should proactively support your mental health by offering access to counselling services, stress management resources and peer support networks. Creating a safe space for you to discuss challenges, seek advice and share experiences helps build a strong sense of community and resilience within the franchise network.
Celebrating achievements and milestones: Recognising and celebrating your
successes, no matter how small, is crucial for keeping you motivated and engaged. Your franchisor should make a point to highlight your accomplishments with awards, commendations and public shout-outs. This lifts your spirits and strengthens the bond between you and your franchisor, creating a vibrant culture of mutual respect and shared success.
At Stagecoach, we regularly recognise our franchisees for their dedication and achievements. Whether we honour our longest-serving franchisees with 10, 20 or even 30-year awards, celebrate new franchisees who exceed expectations or acknowledge those voted for by their peers for going above and beyond, we ensure our network feels valued at every regional, national and international meeting and conference.
thriving together
For our annual Stagecoach Global Conference this year, we shifted the focus to the individual. We have an exceptional network of franchisees and we have witnessed firsthand the profound impact Stagecoach has on our students. However, we also recognise that each member of the Stagecoach community is unique, with their own goals, work responsibilities, personal lives and wellbeing. That is why this year’s conference, themed #ThriveWithStagecoach, was dedicated to exploring how we can support each person throughout their Stagecoach journey, keeping these individual goals in mind.
We understand that owning a business can sometimes feel lonely. Whether a franchisee has been part of our network for years or is just starting out, whether they lead a large team of teachers and managers or work with a smaller group, we want them to feel assured that there is always someone available to offer support.
The journey of a franchisee is multifaceted and personal for each individual. But by focusing on the wellbeing of franchisees and fostering a supportive environment, companies like Stagecoach not only improve individual success but also promote the overall prosperity of our network. Ultimately, when each of us flourishes as individuals in the business, we can collectively advance the success of Stagecoach together.
To find out more about franchise opportunities with Stagecoach Performing Arts, visit www.stagecoachfranchise.com
*Founder Reports, Entrepreneur & Business Owner Mental Health Statistics 2024
fou R fR a N c H ises i N fou R
y eaR s:
s y DN ey fR a N c H isee
Ri D es Dema ND fo R s elf- c a R e to s uccess
Four years ago, in the peak of the pandemic, Jaime Strong changed careers and took a calculated risk to join an up-and-coming wellness franchise in Sydney. Four years later, her investment has seen her portfolio grow into four franchises in four years, with a fifth on the way.
The self-dubbed girl boss owes her success to the growing need for self-care, an industry now worth $96 billion US. Strong opened her first City Cave in 2020, a premium, science-led solution that offers cave float therapy (not pods), personal infrared saunas and massages.
“I knew floatation therapy was an untapped treatment option and I knew it was something I needed to help grow, so I did my research wanting to find the best way to nurture this concept into a business. My friend, who was actually the first ever to invest in City Cave,
“ Our mission is to change people’s lives for the better, plain and simple.”
introduced me to the founders back in 2019. We met, and I instantly knew I needed to invest in it and that it would succeed. So, I took the risk and never looked back,” Jaime said.
“I knew I could have a meaningful effect and tap into a consumer need on a grander scale because of the existing franchise model. I could take it, grow it and really help people.”
Since launching in 2016, City Cave has become one of the fastest-growing franchises in the world, opening 30 new centres in the past 24 months in Australia and plans for 10 more in the forthcoming year.
Strong’s investment would see her female-led footprint grow, securing a second location in Rouse Hill take hold, followed by a third in Minchinbury and now a fourth in Dural.
“Our purpose is to make it accessible to all of our local communities. It’s not about the money. I think that’s what makes this franchise model so successful and has set us up for our fifth opening later in 2024,” Jaime said.
“It’s all about serving our community, helping people relax, destress and escape from their specific mental or physical circumstances through the therapies we offer. By following this formula, and looking at what the market was asking for, we just continued to grow and grow.”
Jaime discovered float therapy when her current husband, Tim, was diagnosed with adrenal fatigue, after years of burnout in his own construction business and highpressure environments. Float therapy was recommended as a potential remedy to assist adrenal fatigue by regulating the central nervous system.
“I initially wanted to get Tim on a health retreat, but he couldn’t take time off. So, as I was researching ways to support adrenal fatigue, float therapy came up. I’d never heard of it before, so I thought may as well try it. I remember after our first float, I turned to Tim and said ‘that was amazing. We need to do this as a business, we need to bring it to our community, make it closer to home’ because we travelled 50 minutes for it ourselves,” Jaime said.
Grounded in evidence-based insights and cutting-edge medical research, City Cave delivers the most advanced floatation experience in the world. Its flagship patented sensory reduction treatment, floatation therapy, is unique compared to the traditional floatation pods. The large, private open-air float (not pods) is heated and matched to an
individual’s body temperature and provides a sense of weightlessness to achieve deep relaxation.
“Our mission is to change people’s lives for the better, plain and simple. While it might sound like a cliché, our evidence-based therapies aim to extend the lifespan and improve the quality of life for people across the globe,” City Cave Co-founder Jeremy Hassell said.
With an annual turnover of $60M in revenue this financial year, the successful business franchise model also plans to open 10 new locations across Australia over the next year.
The purpose-driven brand is very selective of the right people to join their business, choosing team members and franchisees based on their core values of Collaboration, Abundance, Empathy and Balance.
For more information, please visit: www.citycave.com.au
aBout city c ave:
CITYCAVE™ provides premium, science-led solutions to address some of modern life’s greatest challenges.
CITYCAVE™ understand that true wellness comes from a balanced mind and body. Whether you’re seeking relief from stress and anxiety, physical recovery, or just need a mental reset, City Cave is your sanctuary for relaxation and rejuvenation.
At every location across Australia and the USA, we offer world-leading Float Therapy, Infrared Sauna, and Massage services, ensuring the deepest possible relaxation and holistic support for your wellbeing.
WHAT TO LOOK OUT FOR WHEN YOU PURCHASE A HOME SERVICES FRANCHISE
Home services can mean various services like (1) care provided to customers within the customer’s home environment; (2) services for home projects such as maintenance, remodelling, construction, inspection, cleaning and gardening; and (3) services to provide assistance with activities of daily living and selfmanagement tasks to persons who reside in their own homes.
Home services in franchising are a huge growth area. They have been around for many years but people are working harder and harder, have less time available, and many want to enjoy the weekend without facing chores at home.
What home services are available?
Neighborly is a US franchise system which has over 30 brands including Mr. Appliance, Mr. Electric, Mr. Handyman, Mr. Rooter, Rainbow Restoration and Window Genie to name but a few; and a number of those systems are in many countries.
In Australia there are many examples of home services including V.I.P. Home Services, Jim’s Mowing, Jim’s Test & Tag and Jim’s Fire Safety.
In New Zealand there is Hire-A-Hubby which offers decking and fencing, kitchen and bathroom, exterior maintenance, interior upgrades, landscaping, installations and project management. There is also Green Acres which started as a lawn mowing franchise many years ago but now offers a full range of home services. Another example is Care on Call which provides high quality and personalised home care support services for people of all ages. They can help whether you
live in your own home, a retirement village or a rest home and there are highly trained staff who focus on care and client compatibility, best practice and clinical oversight.
What is common to all home services franchise systems?
The answer must be a profitable business, well capitalised, has management strength and experience, is easily taught to others, has
stewart g ermann founded Stewart Germann Law Office (SGL) in 1993 as a boutique law firm at Auckland, New Zealand, specialising in franchising, licensing and business law.
Stewart has over 40 years’ experience in franchising law and acts for franchisors in New Zealand, Australia, USA and the UK. SGL also act for franchisees and provides legal advice. Stewart has spoken at franchising conferences in New Zealand, Australia, Italy, South Korea and USA and he was on the Board of the Supplier Forum of the International Franchise Association (“IFA”) for 6 years until March 2007. email: stewart@germann.co.nz | Web: www.germann.co.nz
good training and expertise, has some unique features, has an effective catchy name and has protected intellectual property rights and hopefully will have an edge on competition.
What should you look for?
If you wish to become a franchisee of a home services franchise then you should choose a brand which appeals to you, look at the franchisor’s track record, note who the directors of the franchise system are and check out their business experience, consider the initial investment required, consider the number of existing franchisees, talk to at least half a dozen and obtain financial data on the franchisor.
In relation to finding out information from the franchisor, you should also ask whether training is an extra cost, what working capital will you need, territorial practices and exclusivity terms, types and amounts of advertising support, any requirement to buy products from the franchisor and any operating restrictions.
The advantages of buying a home services franchise instead of starting your own business include receiving better training and manuals from a franchisor, the ability to exploit new ideas more quickly, hopefully achieve rapid growth which will reduce the effect of competition, have expert support from head office and provide better service for customers.
franchise agreement
The key legal document is the franchise agreement which must cover a number of matters including a defined territory in which you will operate, the types of customers to whom you may provide services, the nature and extent of your obligations to the franchisor, a duty to act in good faith towards the franchisor, your right to sell or transfer ownership of your franchised business, the terms and conditions under which you may terminate the agreement, the training and support provided by the franchisor, precise definitions of royalties, marketing levies, upfront franchise fee, and a list of all other obligations.
You may want to look at two or three home services systems in parallel. With each you will have to sign a confidentiality agreement and you should go to an accountant for financial analysis and cash flow forecasts. You must obtain independent legal advice and that normally means that your solicitor who should be experienced in franchising will look at the form of franchise agreement and comment upon it, knowing that with any mature system the agreement will not be amended in any way.
If you find out from a potential franchisor that the system has ill-defined territories, it demands a large upfront franchise fee which is unreasonable and the directors have had litigation against them or the system or have bad references, then be wary. I would usually tell a potential franchisor if they get negative advice “to run a mile” as there is always another franchised business to purchase.
The types of home services will continue to expand – there is really no limit.
For example, in New Zealand there is Cleantastic Commercial Cleaning, JaniKing Commercial Cleaning, Paramount Services Commercial Cleaning, Clean Planet Commercial Cleaning, Clean Corp and Crest Clean to name but a few.
Finally, the 2021 Survey of Franchising showed the power of home services which jumped from 14% in 2017 to 19% in 2021 with accommodation and food services brands being number 1. The 2024 Survey results will be published later this year so do not estimate the power of home services in relation to franchising in both Australia and New Zealand.
meet compute R xplo R e R s
o N e of t H e wo R l D’s fastest GR owi NG c H ilDR e N’s computi NG e D ucatio N f R a N c H ises
Exciting international children’s computing education brand, ComputerXplorers, is coming to Australia and New Zealand.
This fast-growing business offers children aged three to 16 years a range of fun, interactive classes – through school lessons, after school clubs and holiday camps – to introduce them to a variety of exciting new technologies and platforms and teach them how to use these tools creatively and innovatively.
Established in the UK in 2006, the franchise has grown rapidly thanks to its unique turnkey business model, generous start-up support package and a clear ambition to bring high quality computing education to all children.
ComputerXplorers is entering the Australia and New Zealand markets with the aim of complementing the curriculum and advancing STEM education offerings. ComputerXplorers’ programs can play a pivotal role in early childhood development, offering interactive and engaging ways for
children to explore and develop critical thinking, creativity and problem-solving skills alongside much sought after digital and technical expertise that can enhance their future skillsets and career paths.
The current CEO, Stuart Harley, first joined the business as a franchisee for Southampton, UK, in 2019. Stuart managed his business for two years to become the biggest ComputerXplorers franchisee in the network when in 2021 the opportunity arose to purchase the brand from The Bardon Group and Stuart saw its potential.
“For too long, many brands have sat still or followed archaic processes, but ComputerXplorers is different,” explains Stuart. “Not only do we teach children using technology, but we embrace technology ourselves, often being the first to roll-out platforms, whether that’s streamlining franchisee recruitment or simplifying day-today management for franchisees.”
Since Stuart’s takeover, ComputerXplorers has formed exciting new partnerships with technology providers including AppShed, 2Simple, Adplenty, Sphero and Positive Social, bolstering its position as leaders in
children’s education. These collaborations bring cutting- edge resources and expertise to the business’ programs, directly benefiting the children it serves.
“We’re proud to have been approached by international technology providers like social media management platform, Adplenty,” enthuses Stuart. “It has selected us as its first pilot partner in the UK market, which is hugely exciting. As well as these collaborations, we have also needed to adapt to new challenges in the digital landscape, which has led to our partnership with Positive Social, developing a new offering that allows us to support our students, parents and schools in navigating the digital world safely. We have also launched Discover My Franchise, a next generation lead management system that takes prospective franchisees through a lifecycle from initial enquiry to onboarding.”
“ Each week, ComputerXplorers teaches over 30,000 pupils and it now works with over 1,000 schools and community partnerships.”
The numbers certainly reflect the impact of these partnerships and innovations within the brand. Since 2021, the brand has experienced a 300% increase in turnover. The UK franchisee count has grown from 12 to 32, and the brand has expanded internationally into three countries, with more - including Australia and New Zealand - poised to join this year.
Each week, ComputerXplorers teaches over 30,000 pupils and it now works with over 1,000 schools and community partnerships. And interest continues to grow - schools have shown a 235% year-on-year increase in interest, while parents’ engagement has soared by 324%.
“We’ve worked hard to differentiate ourselves,” Stuart explains. “For our students, we offer classes that not only continually evolve and develop to introduce them to the latest technologies and software, but that also encourage them to think outside the box, using their problem-solving and creativity skills to use these technologies as tools to help them find solutions to challenging problems and create incredible things.
“For our franchisees, we have developed a culture of innovation and collaboration, building a network where they can support each other and offer up new ideas. In this way, they can be involved not only in the
trajectory of their own individual businesses, but they also can help shape and develop the future of the overall brand. This has led to much higher levels of franchisee satisfaction and helps to keep the brand forward-thinking and easily adaptable to a changing digital landscape.”
Again, the numbers offer up a clear picture of how Stuart’s approach is landing with franchisees. In the UK, on average each franchisee has an annual turnover of £79,454 (approx. $154,627.15 AUD) with the most successful turning over £425,000 (approx.
$827,101.70 AUD) per year. With limited overheads, most UK franchisees achieve at least 60% net profitability.
The latest third-party satisfaction survey of Stuart’s UK franchisees from the British Franchise Association reported a 92% satisfaction rating and franchisees themselves are quick to praise their experiences with the brand.
“It’s beyond our expectations,” says Emily Simcox, franchisee for ComputerXplorers Bolton and Wigan. “We came into it thinking whatever we do, we need to make a living, live independently and have a fresh career. We’ve done that and then some. With three kids, a business, and a darkening economic outlook, there is always a new
challenge, but we are constantly learning and we know we have the backing of the franchise every step of the way.”
For those exploring the world of franchise opportunities, ComputerXplorers is an exciting new prospect providing the opportunity to not only shape your own business, but also that of the franchise network across Australia and New Zealand.
“We’re looking for people who are passionate about what ComputerXplorers stands for and are open to embracing the innovative culture and supportive nature of the business that we have worked so hard to develop,” says Stuart. “There is an opportunity here to make a huge difference in children’s lives across Australia and New Zealand by providing them with access to innovative and creative computing classes that will boost their future career options and set them up for the digital future that is coming.”
If you think that this could be you, or if you’d like more information on what taking on a franchise or becoming a master franchisee with ComputerXplorers would look like, visit www.xplorergroup.org today to contact the team.
M ELBOURNE FRANCHISING & BUSINESS O PPORTUNITIES
Ex PO SPARKS ENTREPRENEURIAL
The Melbourne Franchising & Business Opportunities Expo, a key event in the entrepreneurial calendar for over 30 years, once again proved to be a hub of inspiration and opportunity. Held in August, this longstanding expo brought together a dynamic mix of aspiring entrepreneurs and industry leaders, showcasing the diverse and robust potential of the franchising landscape.
Attendees flocked to the expo, eagerly exploring a wealth of opportunities and engaging in vibrant discussions. The event highlighted a broad range of franchise options, from innovative wellness centres and QSR to cutting-edge technology solutions, creating an environment ripe for discovering the perfect business venture.
Exhibitors, including prominent names like Boost Juice, City Cave, Crust Pizza, Donut King, InXpress, Kool Kidz Childcare, Kumon, Luxaflex, Minor Hotels, Poolwerx, Rent The Roo, Signarama, Snooze, Tax Store, The Laundry Company and many more. These franchises offer diverse opportunities for individuals seeking to venture into the franchising industry.
Exhibitors and visitors alike were encouraged
by the opportunity to engage face-to-face, a hallmark of this highly successful expo. This interactive atmosphere fostered lively discussions, contributing to a surge of enthusiasm that resonated across the industry.
Diversity was a feature of this year’s expo, with a range of franchises showcased, including first-time exhibitors like APCO Service Stations, Battery Zone, Hydracrew, Plus Fitness, Rubber Stone, The Living Space and Tiny Home Display World.
A key highlight was the engaging seminar program featuring influential speakers who captivated the audience with their expertise and insights. Jim Penman, CEO of Jim’s Group, drew significant crowds and added tremendous value to the event, reinforcing its status as a must-attend for anyone considering a franchise venture.
Fiona Stacey, Exhibition Manager, was enthused about the event’s success, comparing it favourably to Sydney’s expo. Stacey said, “Melbourne has been as good, if not better, than Sydney’s expo. It was great to see busy aisles and franchisors not able to draw breath till mid-afternoon.”
“The seminar program has been very strong and very popular, and it has been wonderful to have an inspirational speaker such as Jim Penman.”
Besides the franchising and business opportunities, visitors reaped the benefits of expert guidance in legal and financial matters associated with business ventures. The
Dia Ry Dates 2025:
sydney: 24-25 May
brisbane: 26-27 July
Melbourne: 30-31 august
seminar series emerged as a cherished feature of the expo, providing valuable insights. From ‘conversations with franchisees’ panels to sessions on ‘Is franchising right for you,’ attendees could learn from experienced franchisees, promoting knowledge and motivation as pivotal assets.
Additionally, the ‘Start Your Own Business Workshop’ attracted attendees, offering sound advice on business ownership from industry experts. This workshop, presented by Duncan Vincent from the Monarch Institute, was undoubtedly a highlight of the event. Looking forward, the expo continues to nurture industry growth and exploration. As plans for 2025 take shape, businesses interested in exhibiting are encouraged to secure their spot early. The franchise sector’s vibrant future will again be on display at the Sydney, Brisbane and Melbourne expos in 2025.
The Franchising & Business Opportunities Expo embodies the essence of business innovation, networking, and growth, consistently serving as a beacon for aspiring entrepreneurs and industry leaders. For more details, Contact Fiona Stacey by phone on 03 9999 5464 or email fiona@specialisedevents.com.au.
For more information go to www.franchisingexpo.com.au, and mark your diaries for the upcoming events.
BEHIND THE H eaD li N es
Jason g ehrke is the Director of the Franchise Advisory Centre and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He advises both existing and potential franchisors and franchisees, and conducts regular education courses for franchisors in Australia and overseas.
He has been awarded for his franchise achievements, and publishes Franchise News, Australia’s only fortnightly electronic news bulletin on franchising issues. www.franchiseadvice.com.au
franchisor abandons mortgage broking brand
Big Four Australian bank Westpac has closed its mortgage broking brand RAMS Financial as part of a strategic review to simplify the bank’s business, according to a media report. While new home loan applications have been closed, Westpac says customers of RAMS will not be affected by the closure. RAMS’ customer loans will reportedly remain in place with customers able to continue to access services through the RAMS’ app, call centre, and website. The bank will also provide franchisees with “mutually agreed support” and RAMS’ employees with ongoing opportunities within Westpac.
The bank acquired RAMS in 2008 for $140 million at the onset of the global financial crisis. When Westpac announced in May its intention to sell RAMS an independent market source indicated that it may be worth less than 10% of what Westpac originally paid for it. Westpac cancelled the sale after failing to secure an acceptable bid and, in the same month, disgruntled RAMS’ franchisees launched a class action lawsuit related to the termination of some franchise agreements. Meanwhile, RAMS is under investigation and review by the Australian Securities and Investments Commission (ASIC) over home loans which may have contravened credit rules. The review was initiated in September 2023 after Westpac self-reported to ASIC some issues in relation to home loan applications.
accc reminds franchisors about eoy obligations
The Australian Competition & Consumer Commission (ACCC) has reminded franchisors that they are required to prepare or update a number of documents within four months of a company’s financial year end. Franchises with a marketing fund must give their franchisees an annual marketing fund financial statement and an auditors report of the statement, unless franchisees have agreed not to have it audited. In addition, franchisors must update their disclosure document and key fact sheets to keep their franchisees updated and informed.
For most franchisors operating in Australia, these updates are due by 31 October 2024.
union win in courier franchise case
A case brought before the Industrial Relations Commission of New South Wales by the Transport Workers Union (TWU) against a large master franchisee of courier chain Aramex has found in favour of the union, according to court documents.
The TWU argued that charges to franchisees for the use of tracking scanners were not reasonable as they were necessary for the operation of the business, despite being claimed as optional by the master franchisee. The union also argued that fees charged to the franchisees to sort packages for delivery in the master franchisee’s distribution centre were a cost for the master, not individual
franchisees, which the court supported. The court also supported a union argument that fees to cover contracted couriers were a matter for the master franchisee, and not able to be charged to individual franchisees.
The court has ordered the parties to give effect to its determination by agreement between the parties.
huge stock exchange debut for gyg
Australian-based Mexican food chain Guzman y Gomez (GYG) has listed on the Australian Stock Exchange (ASX) closing 36% above what investors paid to participate in the initial public offering (IPO), according to a media report.
The IPO, underwritten by investment banks Barrenjoey Markets and Morgan Stanley, offered investors shares at a set and guaranteed price of $22 per share. GYG shares closed at $30 on its trading debut, creating a market value of more than $3 billion.
Co-founders and long-term executives and investors in the company celebrated the IPO’s success but were also quick to note that they had been working hard in the business for 20 years. Proceeds of the float have been earmarked for the chain’s expansion in Australia with 30 new restaurants planned
to open in the 2025 financial year, and more than 1,000 in the next 20 years.
auto group rejects buyer, hires executive chairman
Multi-brand automotive franchisor Bapcor has rejected private investment firm Bain Capital’s unsolicited, conditional, and non-binding bid of $5.40 per share for the business, according to a media report.
Rejecting the all-cash $1.83 billion buyout offer, Bapcor has instead appointed a new executive chairman who will assume the company’s reins in August. Angus McKay, the former chief executive of 7-Eleven Australia, has been tasked with turning Bapcor around after three profit downgrades in 12 months.
Shares in Bapcor fell more than 4% on news of the offer being rejected.
us franchise regulator toughens approach
The Federal Trade Commission (FTC) which regulates franchising nationally in the United States, has indicated a policy shift toward the sector, and increased regulatory activity, according to a media report.
The FTC has recently released a policy statement related to a franchisor’s inclusion
and/or use of specific contract provisions including non-disparagement, goodwill, and confidentiality clauses. It has also released a guidance related to franchisors charging franchisees undisclosed fees, as well as an Issues Spotlight detailing the top 12 complaints from franchisees. The agency has reopened its 2023 Request for Information for franchisees, franchisors, and other stakeholders, until 10 October 2024 to provide input about the US franchise sector.
The FTC also released inflation-adjusted investment thresholds which determine the trigger point when disclosure is required under the Franchise Rule.
burger chain collapse drives competition for locations
The Australian master franchisee of US burger chain Carl’s Jr, CJ’s Group, has gone into voluntary administration closing 20 stores immediately and impacting hundreds of employees, according to a media report.
CJ’s Group independently owns and operates 24 Carl’s Jr. restaurants as a licensee of Carl’s Jr. restaurants in Australia while also serving as the master licensee to 25 thirdparty independently owned and operated restaurants.
The 25 sub-licensed restaurants are unaffected by the administration and will transition to a direct licensed relationship with Carl Jr.’s US
parent company CKE Restaurant Holdings, Inc. Meanwhile, 20 of the 24 restaurants owned and operated by CJ Group have been closed as of the date of appointment of administrators with the remaining four outlets operating on a business-as-usual basis.
Meanwhile, the collapse of Carl’s Jr. effectively puts up to 24 restaurant outlets and several undeveloped sites on the market with industry analysts suggesting rival chains including Domino’s, Hungry Jack’s, KFC, and McDonald’s might be interested in the properties, according to a media report.
While CKE reportedly intends to continue expanding in Australia and may be interested in the sites vacated by CJ’s Group Carl’s Jr. restaurants, rival brands recognise that not only are the vacated sites well located, but they are also complete functioning sites thereby eliminating the costs associated with new builds.
auto group rejects buyer, hires executive chairman
Multi-brand automotive franchisor Bapcor has rejected private investment firm Bain Capital’s unsolicited, conditional, and non-binding bid of $5.40 per share for the business, according to a media report.
Rejecting the all-cash $1.83 billion buyout offer, Bapcor has instead appointed a new executive chairman who will assume the company’s reins in August. Angus McKay, the former chief executive of 7-Eleven Australia, has been tasked with turning Bapcor around after three profit downgrades in 12 months.
Shares in Bapcor fell more than 4% on news of the offer being rejected.
insights into resolving franchise disputes
A two-part workshop to explore the topic of Resolving Franchise Disputes will be held in October.
The interactive and live online workshop will be conducted by the Franchise Advisory Centre in two parts on October 15 and 17 from 1pm-3pm AEDT, and will include strategies and tactics to avoid disputes and repair franchise relationships, as well as content on common causes of disputes, methods to avoid unnecessary escalation, maintaining continuity of support services during disputes, and the importance of trust, transparency and respect in the franchise relationship. For more information, visit www.franchiseadvice.com.au/resolvingfranchise-disputes.
• australian & international trade m arks
• intellectual Property licence & transfer agreements
• Creation of Franchise systems
• Review and advice on Franchise Documentation
• Business purchases and sales
• Commercial leases
• Distribution & supply agreements
• shareholders agreements
• Business structuring
sr@ippartnership.com.au | (07) 5591 2522 | www.ippartnership.com.au
We have over 25 years’ experience in the franchising sector in:
• Purchase and sale of franchise businesses
• Preparing and advising on franchise documents
• Franchise mediations
• Franchise dispute resolution
• Advising on franchise renewal and exit
www.morganmac.com.au your external inhouse legal team specialising in commercial, franchi se and i ntellectual property l aw since 1995.
• Commercial and retail leasing (07) 3221 2221 info@morganmac.com.au
Suite 13, 317 Whitehorse road, Nunawading VIc 3131
P 1300 123 300 Contact Fred Nadde E fred@steadfasteastern.com.au W www.shopinsurance.com.au
Shopinsurance.com.au has been looking after the needs of Franchisors and Franchisees for over 20 years. With a genuinely caring and professional team, we work with Franchisors to ensure minimum insurance standards across the business operation whilst ensuing Franchisees are provided with an efficient online quoting tool, super competitive pricing and back up service when a claim occurs.
We have looked after the interests of many franchisees over the years such as Just cuts, Hairhouse warehouse, Gloria Jeans, michel’s patisserie, Subway, Donut King, Schnitz and more. Whether you are in brisbane or melbourne, one simple phone call to our office and we can take the worry out of your insurance requirements by ensuring a structured insurance program that provides automation, competitive pricing, quality insurance products that is backed by a supportive insurance service team. Give our Shopinsurance.com.au team a call on 1300 123 300 or drop us an email at insure@steadfasteastern.com.au. Shopinsurance.com.au is a part of the Steadfast Group Limited, Australia’s largest insurance network.
amBer
2 aristida Close Kemps Creek, NsW 2178 Ph: 1300 139 868 email: franchising@ambertiles.com.au Website: ambertiles.com.au
arameX
level 9, 491 Kent street, sydney, NsW 2000 email: (aU) recruitment.au@aramex.com (NZ) Recruitment.nz@aramex.com Website: www.aramex.com.au www.aramex.co.nz
city cave
Ph: 0401 058 607 email: franchise@citycave.com.au Website: https://www.citycave.com.au/franchise
coffeetreat
64 liebig street, Warrnambool, ViC Ph: 0421 786 008 email: enquiries@coffeetreat.com.au Website: www.coffeetreat.com.au
gelatissimo
Ph: 02 8845 0100 email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au
hyDraulinK Pty ltD
123 long street, smithfield, NsW, 2164 Ph: 02 8785 4600 email: franchise@hydraulink.com.au Website: www.hydraulink.com.au
Jamaica Blue the entertainment Quarter, Building 208/1m 122 lang Road, moore Park NsW 2021 Ph: 0411 056 649 email: ktan@foodco.com.au Website: jamaicabluefranchise.com.au
Kumon eDucation
Po Box 5363, West Chatswood, NsW 1515 Ph: 02 9467 2200 email: info-au@kumon.com.au Website: kumoninstructors.com.au/Franchise
K WiK KoPy australia Pty ltD level 9, 50 Berry street, North sydney NsW 2060 Ph: (02) 9967 5500 email: franchise@kwikkopy.com.au Website: www.kwikkopy.com.au/franchise-opportunities
luKumaDes (aust) Pty ltD
2/74 mcevoy street alexandria NsW 2015 Ph: 0423 969 923 email: info@lukumades.co Website: www.lukumades.co
minDchamPs early learning australia Pty ltD
suite 1, ground Floor 92-94 Norton street, leichhardt, New south Wales 2040 Ph: 1300 646 324 email: tinat@mindchamps.org Website: au.mindchamps.org
muffin BreaK
the entertainment Quarter, Building 208/1m 122 lang Road, moore Park NsW 2021 Ph: 0411 056 649 email: ktan@foodco.com.au Website: muffinbreakfranchise.com.au
myhome
104 auburn Rd, Hawthorn, Victoria, 3122 Ph: 0455 589 448 email: franchising@myhomeclean.com.au Website: https://myhomefranchise.com.au/business-franchise/
PacK & senD
Unit 3C mfive Business Park, 1 moorebank ave, moorebank, NsW 2170 Phone: 0447 711 353 email: francise@packsend.co.nz & franchise@packsend.com.au Website: www.packsend.co.nz & www.packsend.com.au
PetBarn moBile DogWash (formerly city farmers Dogwash)
Quarter one, level 2, 1 epping Road, North Ryde, NsW 2113 Ph: 0402 902 620 email: scott.mcintosh@cityfarmers.com.au Website: www.petbarn.com.au/mobiledogwash
PoolWerX
10 Camford st, milton QlD 4064 Ph: +61 7 3173 7300
Free call aU: 1800 245 447 Free call NZ: 0800 543 419 email: Joinourteam@poolwerx.com.au Website: www.poolwerx.com.au/franchising
right at home
Unit 4, 16-36 Nile street, Woollongabba QlD 4102 Phone: 07 3177 9906 email: daryl.s@rightathome.com.au Website: www.rightathome.com.au
snaP- on tools
Po Box 6077, Blacktown NsW 2148 Ph: aus: 1800 762 766 NZ: 0800 762 766 email: sota.franchise@snapon.com Website: www.snapontools.com.au
soul origin
580 Parramatta Rd, Petersham, 2049 Ph: 0439 611 962 email: Karlas@soulorigin.com.au Website: https://www.soulorigin.com.au/
stagecoach Performing arts
12th Floor, export House, Wolsey Walk, Woking, surrey gU21 6QX Ph: +44 (0)1483 247 400 email: franchiserecruitment@stagecoach.global Website: australia.stagecoachfranchise.com
aM ber
amber provides home renovation product solutions to retail and trade customers, with a core business in floor tiles, wall tiles, natural stone, pavers, wall cladding, bathroomware, retaining walls, synthetic grass and more. With over 50 years’ experience, amber has established a strong marketing presence, with successful Franchisees in Ns W, aC t and Q lD. amber currently has 27 retail stores supported by e-commerce online. Currently, both prime
ara M ex
Put yourself in the driver’s seat of success when you join aramex, a leading global provider of transport, logistics and courier services. in australia and New Zealand, more than 1,000 courier franchisees and 46 regional franchisees benefit from the award-winning aramex franchise system that has been honed by more than 40 years of success. aramex offers courier franchisees the training,
city cave
City Cave, established in 2016, has swiftly expanded to over 70 centres, with several more in development, all set to open their doors in 2024. t he brand’s founders, t im Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. since then, City Cave Float & Wellness Centre has rapidly evolved into one of australia’s most swiftly growing franchise systems.
o ur franchise system centres around a blend of transformative experiences through a combination of float therapy (using sensory deprivation to achieve deep relaxation), infrared saunas (detoxifying the body using heat and light) and massages (relieving tired muscles). t his
coffeetreat
Co FFeet R eat is a unique Hole in Wall takeaway Cafe and is owned and operated by the Proprietor, Chelsea Hayward. t he business commenced trading in January 2016 in Country s easide Warrnambool Victoria.
i t is a family owned business providing it’s customers “a Hole in Wall Coffee e xperience”.
We specialize in the sales of Coffee, i ced Beverages, toasties, m elts, Cakes & Pastries.
at Co FFeet R eat our mission is to deliver an exceptional takeaway coffee experience to our customers, one cup at a time”.
existing locations and exciting new territories are available. Franchisees operate their own businesses. We provide comprehensive training and ongoing support to maximise opportunities and ensure success.
l ay the foundations for your own success with amber today.
Call 1300 139 868, email franchising@ambertiles.com.au or visit ambertiles.com.au/franchise-opportunities.
support and technology they need to run their own rewarding franchise business in their local communities. No prior experience is needed. Find out more and apply to join the network that delivers.
For more information contact:
aUs: recruitment.au@aramex.com www.aramex.com.au
NZ: Recruitment.nz@aramex.com www.aramex.co.nz
has created a following of loyal guests who are intent on unplugging, unwinding, and unlocking their health and wellbeing goals.
to become a successful City Cave franchise owner, no prior industry experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities and individuals who resonate with our core values.
everything we do is rooted in the principles of a bundance, Collaboration, Balance, and empathy.
email: franchise@citycave.com.au
Website: https://www.citycave.com.au/franchise
We make no apology for our aim - to offer quality products combined with an unforgettable service experience to each and every customer who visits our stores in australia and beyond.
o ur aim is to become the preferred destination for takeaway coffee lovers worldwide, known for our outstanding quality, exceptional service, and genuine commitment to making a positive impact on coffee communities and the environment.
For more info contact Chelsea Hayward at: Phone: 0421 786 008
email: enquiries@coffeetreat.com.au Web: www.coffeetreat.com.au
g elatissi M o
at g elatissimo, we are flavour obsessed. t his dedication drives us to create innovative award-winning gelato flavours using the finest ingredients, made fresh in-store to ensure every scoop delivers a delightful experience. o ur commitment to quality and freshness is at the heart of our brand, making each visit to g elatissimo memorable.
o ur flavour obsession extends to our modern, inviting store designs that reflect our vibrant personality and create a welcoming environment for everyone. a s a Franchise Partner, you’ll benefit from our proven
business model that is simple and efficient, and designed to minimise complexity and maximise profitability.
With a focus on growth and expansion, g elatissimo is dedicated to sharing our passion for gelato with more communities across australia. Join us to bring the finest gelato and exceptional customer service to more people, and become part of a brand built on quality, innovation, and unforgettable experiences.
For more information: Phone: 02 8845 0100
email: franchise@gelatissimo.com.au
Web: www.gelatissimo.com.au
hydraulink pty ltd
at Hydraulink, Business is B oomiN g!
o ur Hydraulink s ales s ervice technician franchisees are in high demand to provide a mobile hydraulic hose and fittings breakdown and repair service to industries like: • Civil contractors engaged in building, construction, road and rail projects • Waste and demolition contractors • Transport, truck and automotive repairs • Warehousing, material handling and logistics services • Marine, agriculture, farming, and forestry sector • Mining and excavation • Military and defence • m anufacturing and industrial processing.
t he benefits and advantages of the mobile Hydraulink s ales s ervice Technician Franchise include: • Low operating costs by avoiding commercial leases and outgoings • Business administration support, invoicing, collections, and quoting systems • Technical sales training development with support from an area manager and supportive
Ja M aica b lue
Escape and Refresh with Jamaica Blue.
Built on the foundations of fine coffee and fabulous food freshly prepared on site, Jamaica Blue offers you the chance to own and run an award-winning café brand.
e stablished in 1992 and owned by one of australia’s top Franchise groups, Foodco, owning a Jamaica Blue means you’ll be provided with
kuM on education
o wning and operating a Kumon franchise is the perfect opportunity for people who would love working with children, their community, and who want to make a difference.
Kumon is the world’s largest after-school education programme with more than 4 million students in over 60 countries. a s a franchisee you will become part of a connected team, with strong local support and a worldwide network of associates all working to develop ‘life skills’ in children through education.
Kumon provides an individualised programme that
kW ik kopy australia p ty ltd
start your franchising journey with Kwik Kopy, the leading provider of Design, Print, and signage throughout australia.
Kwik Kopy offers a flexible franchise model, where each Centre is fully equipped to create high-quality services on-site. o wning a B2B franchise means operating business hours m onday to Friday so you’ll enjoy a work-life balance, be your own boss and be part of a supportive community committed to success.
network of hose and fittings specialists • Branded product to meet customer needs • A designated marketing area, operations manuals, and access to marketing materials to build your business.
While a mechanical aptitude or trade skill is beneficial, Hydraulink has found that the most successful franchisees display the following traits. They are: • Self-motivated and driven to provide outstanding customer service • Enjoy fixing things with a can do attitude and can multi task • People with strong work ethics, and a willingness to follow a proven system by learning new skills • Outgoing people who enjoy sales, working with a team, and have great people skills. to be your own boss, and join our team, contact Hydraulink today. We have franchise opportunities for successful candidates all round australia.
For more information visit: www.hydraulink.com.au or www.joinhydraulink.com
training, support and on-going mentoring on business and operations, plus having the autonomy and flexibility to run your own business.
i f you’ve ever dreamt about owning your own café business, now is the perfect time!
For more information contact Kristine at:
Phone: 0411 056 649
email: ktan@foodco.com.au
Web: jamaicabluefranchise.com.au
develops students’ self-learning ability through the study of mathematics and english worksheets. students progress at their own pace, developing fundamental reading comprehension and calculation skills for confidence in the classroom and everyday life.
We invite you to attend our next information meeting to learn about our extensive training and support, generous subsidies, low start-up costs, and potential earnings.
Join us to make a difference for children in your local community!
For details and to register, visit https://www.kumoninstructors.com.au/Franchise. o r, contact our recruitment team at: info-au@kumon.com.au.
You’ll also receive all the training you require, so no prior print or design experience is necessary.
a Kwik Kopy franchisee is young at heart with business experience, entrepreneurial flair, and most of all – an absolute passion for customer service. We have both existing and new locations for sale throughout australia. at Kwik Kopy, your business is our purpose.
For more information plese contact Peter Fiasco at:
Phone: (02) 9967 5500
email: franchise@kwikkopy.com.au
Web: www.kwikkopy.com.au/franchise-opportunities
lukuM ades (aust) p ty ltd
lukumades is an emerging franchise that specializes in g reek doughnuts. t he concept was established in m elbourne australia in 2016 from a food truck and has grown to become an international franchise.
t he brand now has a presence in australia, singapore, taiwan, Uae and Usa lukumades continues its exponential growth and will
soon open in the UK also. along with g reek doughnuts, we offer premium gelato and coffee for a broader audience to enjoy in a boutique and ambient space.
For more information plese contact e xarhos s ourligas at:
Phone: 0423 969 923
email: info@lukumades.co
Web: www.lukumades.co
•
M indcha M ps
b e part of a brand that is transforming the early education space globally.
Hailed as t He education movement of the 21st Century by New York t imes & Wall st Journal No. 1 bestselling author Dr Joseph a m ichelli, m indChamps has over 80 e arly learning and Preschool centres across australia, singapore, the Philippines, m yanmar, m alaysia, indonesia and the Usa
m indChamps e arly learning and Preschool is the only early learning organisation worldwide to develop its own unique research based curriculum. Backed by the work of award-winning, world-leading experts in the 4 Domains of education, Psychology, Neuroscience and t heatre, our 3- m ind model of education nurtures children with the skills, flexibility, and Champion m indset to flourish and thrive in a unpredictable future.
Muffin b reak
Build A Life You Love. Own A Muffin Break bakery café.
e stablished in 1989, muffin Break is one of australia’s most loved bakery cafés. o wned by Foodco g roup, the brand has been serving australian communities for over three decades.
t hey believe that the ‘g ood g oes in’ across everything they do. From their extensive
MyhoM e
For over 15 years, m yHome has stood alone as the premium home cleaning business in the australian market, revolutionising the industry with its highly systemized and digitally-led management franchise.
t his is an exceptional management franchise opportunity, a turn-key business with huge potential. m yHome offers its owners an unprecedented work life balance and more time for the things they value most.
With a low-cost entry, extensive centralised support, including central call centres, and digital innovations, empowering owners to manage much of their business from a mobile or tablet.
pack & send
PaCK & seND is New Zealand’s and australia’s leading ‘No limits’ Freight Reseller Business, tapping into the eCommerce parcel market. We are a network of entrepreneurial franchise partners providing award-winning services to the high-growth parcel, freight, logistics, and eCommerce fulfillment markets. o ur franchise system is a High-Profit return business model that is scalable to a ‘multi-store’, multi-million sales revenue enterprise.
What sets us apart
You
adaptability
petbarn M obile dog Wash
Be part of the Petbarn m obile Dogwash franchise system with all the support that comes with it, it allows you to concentrate on your business;
• Work your own hours
• Group marketing power to support your business
•
• Managed website including optimized search engine listing and adwords
We are also the only early learning organisation to have the world renowned neuroscientist emeritus Professor a llan snyder, Fellow of the Royal s ociety and founder of the Centre for the m ind at the University of sydney and the australian National University, as our Chancellor and Chair of Research.
a s a multi-award-winning early learning Franchisor, m indChamps is committed to your success. o ur extensive list of international awards speaks volumes about the quality of our educational approach and its popularity with australian families. t he strength of our brand name is synonymous with solid scientific research, quality early learning strategiesand a caring, child-centred environment.
to discover why owning a m indChamps e arly learning & Preschool centre is your dream business, visit: au.mindchamps.org or call 1300 646 324.
product range including their classic muffins and award-winning signature coffee blend, to comprehensive training and support for their Franchisees, their philosophy is about producing the very best.
For more information contact Kristine at:
Phone: 0411 056 649
email: ktan@foodco.com.au
Web: muffinbreakfranchise.com.au
m yHome owners are not cleaners, they come from various backgrounds and are skilled individuals who efficiently manage and cultivate thriving residential cleaning enterprises.
t hey aspire to run their own businesses while benefiting from the experience and proven framework offered by m yHome’s established model.
m yHome are now awarding a limited number of management franchises covering m elbourne’s finest suburbs. i f you aspire to a work life balance with great financial rewards, take the first step by visiting https://myhomefranchise. com.au/business-franchise/.
• Initial & ongoing training & support. Be part of a team of like-minded franchisees. We also have back-up equipment should you have a breakdown you can use to keep you working, including a spare van!
• Take a holiday knowing your fellow franchisees can help look after your customers when your away and they are still yours on your return
• Group buying power for equipment and consumables saving you $ that no independent operator could ever receive.
• We use a van, not a cumbersome trailer. The hydrobath comes out of the van so the dog is washed in its yard and is more relaxed. t he van is much easier to drive and reverse than a trailer too! For more information call s cott m cintosh on 0402 902 620 or visit www.petbarn.com.au/mobiledogwash.
poolWerx
Join Poolwerx to build your business dream. Benefit from our 30+ years of experience, including comprehensive training, marketing, technology and robust business systems; no prior experience is needed.
t he pool industry is resilient and in demand, with Poolwerx australasia sales reaching $170.1 million in FY 2022-2023.
enjoy multiple revenue streams and a scalable business model. Choose from new mobile businesses starting at $90K + gst + van* or acquire an established franchise
right at hoM e
Right at Home provides a full range of services; companionship, domestic support, personal care, skilled nursing and allied health services. We do this across the aged care system, disability, and post hospital care systems.
We currently have 54 franchisees in our system covering Queensland, most of sydney and some regional areas of NsW, Perth and Kalgoorlie, melbourne, southwest Victoria, aC t and adelaide Central. t here are still prime territories available in regional NsW, regional Wa , melbourne and regional Victoria including the prime locations of Bendigo, Ballarat, mornington Peninsula and gippsland. We have more territories for sale in adelaide and south australia, tasmania and Northern territory.
snap - on tools
snap-on tools australia & New Zealand leads the way in innovation to providing technicians, engineers and other professional tool users the gold standard in tools, tool storage, equipment, diagnostics, repairs information and management systems.
snap-on tools continues to grow and perform with a network of over 180 franchisees across australia and New Zealand.
soul origin
s oul o rigin is not just a brand; it is a friend to aussie food lovers. Back in 2011, they set out on a mission, to shake up the fast-food industry and create a space where people could grab food that is not just quick but also fresh, wholesome, and delicious. Now, with 150 stores across the country, they have become the go-to spot for foodies looking for quality food on the go. a nd guess what? t hey are just getting started.
s oul o rigin has set its sights on further expansion and innovation. t heir commitment to providing healthy,
with multiple vans and a retail outlet serving residential and commercial clients. independent retailers can also elevate their business and join the Poolwerx family.
Partner with an award-winning business – Poolwerx is australasia’s largest and most trusted pool and spa maintenance network. We put people first!
For more information go to: www.poolwerx.com.au/franchising or call aU 1800 245 447 or NZ 0800 543 419 * leasing or financing options are available for an l DV Van g10 from $35K + gst
t he comprehensive initial training covers our bespoke systems, care management, care delivery, recruitment, sales, marketing, operations and managing the business. New franchise owners enter our Rightstart© program designed to get them up and running and profitable within the shortest space of time. t his program provides intensive support during the start-up phase that underpins the early success of our franchise owners.
Recent experience has shown that Right at Home is pandemic and recession proof. our markets are guaranteed to grow over the next 20 years.
if you are looking for something new, a real business with fantastic returns, while giving back to your community, Right at Home is the right choice.
We are a complete retail mobile showroom that brings high quality tools and equipment to customers at their place of work. o ur highly targeted marketing techniques promotes our snap-on tools brand so it reaches your customers. e ach month, we develop specials to give customers a reason to buy immediately. With extensive training and ongoing support, Join the world’s largest tool franchise and drive your own success www.snapontools.com.au
fresh food will continue to inspire changes in the fast-food industry. a s they grow, they bring with them a promise that nutritious food should be accessible to all.
take the next step and join a Food and Coffee Franchise with s oul o rigin!
For more information contact: Karla shand 0439 611 962 Karlas @soulorigin.com.au https://www.soulorigin.com.au/
s tagecoach perfor M ing arts at stagecoach Performing a rts we are all about performance – on stage, in life and in business. We are here to inspire children and provide them with the confidence to be themselves.
t he demand for extra-curricular performing arts opportunities for children continues to increase. stagecoach’s unique model of running three disciplines (singing, dancing and acting) simultaneously, means its franchisees are well placed to capitalise on this demand. stagecoach developed educational Framework which
is pinned around skills development for each stage of learning. stagecoach enriches the lives of 60,000 students worldwide, each week.
a s a stagecoach franchisee, you are responsible for driving and growing your business and managing a team of talented teachers. You will not be required to teach any classes yourself, but our model actively encourages you to put your own stamp on the creative process.
From marketing to recruiting and retaining teachers, stagecoach will provide you with the guidance and support you need, when you need it. australia.stagecoachfranchise.com
Make Performance Your Business
With potential profits of up to and above $54,000*
Investing in a Stagecoach franchise gives you the opportunity to combine a love of the arts and children’s services with a business that truly performs.
Single Unit and Master Opportunities
Initial Fee from $20,000 Start Up Cost from $17,000