AUGUST 5, 2022
MISS MY CEU EMBA THE ENGAGED ALUMNI NEWSLETTER In this issue: •
Alumni Course Offering: last chance for the Summer
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LAST WEEK BEFORE THE SUMMER!!! Everything is ready for the summer module! Distinguished faculty from around the world will be flying in soon. And so will nearly 150+ current EMBA participants. You can join this unique intellectual feast too! The registration for the Summer Alumni Courses continues until the last minute. Sign up anytime by Friday, August 12, on emba.ceu.edu/MissMyCEU. This final newsletter issue highlights another four fantastic courses we have on our offer: by a distinguished visiting professor, an accomplished practitioner, and one of our own favourite faculty members. I hope to see you in just a few days!
Prof. Maciej Kisilowski JSD PHD MBA MPA LLM CEU Executive MBA Faculty Director
STRATEGIC MARKETING PLANNING John Branch
Nike told us to Just Do It! But when it comes to marketing, this could be the worst advice ever. Indeed, success in ‘going to market’ does not come from making blind guesses, flipping a coin, or jumping in without thinking. Instead, it is the result of methodical, logical, and data-driven decisions… in other words, strategic marketing planning. The purpose of this course, therefore, is to elevate the introduction to marketing course tot he strategic level, by situating the foundational concepts and theories of marketing into a step-by-step planning framework.
Biography John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M. Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies. John has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former USSR, including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training and consulting in numerous international companies, including AnheuserBusch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé. John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).
CONSULTING THE C-SUITE Jan Jacobs
If you want to be listened to in your company, become their external consultant” … Why is that? When formulating Strategy, many C-level executives will work with trusted advisors and experts that guide them in defining the corporate direction and ambition. Just like the Consigliere to the Godfather, strategy consultants do not have Capo’s or Soldiers working for them. They have no formal or hierarchical power. But they will be listened to when giving advice and be appreciated in the perspectives they offer. So how do consultants go about it? What is their approach? What are the processes they follow and the models they apply? How do they navigate the corporate corridors to achieve the client’s goals as well as their own? Discover the different consulting purposes and how they are distinct from one another. This course examines the various aspects of the consulting business, what the added value is versus what corporate clients expect and some of the keys to success. Finally, as many individuals see consulting as a second career at some point in their lives, find out if this presents a natural fit and an appealing step for yourself.
Biography Jan Jacobs is the Founder and Managing Director of Janus Consulting BV, an independent strategy consultancy firm with focus on transitioning companies to a new state through mergers and acquisitions as well as organic growth. The focus is on innovation management, business models and marketing management delivered through education, consulting and facilitation. He holds a Master’s degree in Law from Ghent University and a Master’s degree in Marketing from Vlerick Business School in Belgium. As a member of the faculty at Stockholm School of Economics Executive Education and the Institute for Business Development in Belgium, he directs program design, business development and program delivery. He is currently engaged as program director for the FEM Executive Management Program run by SSE Executive Education as well as some In-company Development Programs. Jan has been involved in industries such as fast-moving consumer goods, agricultural, publishing, telecom, energy, chemicals, IP services, materials handling and aquaculture (business-to-business). Currently Jan is a seasoned facilitator who helps groups forward in achieving their goals. As he works globally at locations in Europe, the USA, India and China, he has developed an appreciation for different company cultures as well as country cultures. To participate in this course, register at: emba.ceu.edu/MissMyCEU
ALTERNATIVE VISIONS OF GLOBAL ECONOMY Julius Horvath
This course discusses the evolution of alternative economic and political views concerning globalization. Two predominant understandings influenced the modern discussion. The first one was reflected in the protest marches of anti-globalization activists, in whose view globalization has hurt the poor, has been bad for the environment, and advanced narrow interests of the more developed lands. The predominant second view emphasized the contribution of the efficiency of globalization processes to the world economy's growth and, consequently, gradual eradication of absolute poverty. Furthermore, in light of the recent events, we also discuss the current deglobalization tendencies, which emerged, to a smaller extent, due to Covid-19 and the increasing economic influence of the non-Western world, but mainly as a reaction to changing geopolitical situations. We summarize views on the global economy and world order from different centers of world power, especially the Western world, Russia, China, and other large countries. In addition, we also glance over visions of some smaller European countries.
Biography Julius Horvath is Professor and the former Department Head at CEU Department of Economics and Business as well as Professor at Department of International Relations. He is CEU Professor from 2005 and Hungarian University Professor from 2009. He is a member of Academia Europea from 2016. His main interest lies in international economic policy issues, political economy of monetary relations, and history of economic thought. Prof. Horvath has published in journals such as Journal of Comparative Economics, Contemporary Economic Policy, Applied Economics, Economic Systems, Journal of Economic Development, Journal of Quantitative Economics, Journal of Economic Integration, Nationalities Papers, Journal of Economic Interaction and Coordination. He has also published chapters at publishing houses as Lexington Press, Edgar Elgar, Kluwer Academic, Duncker and Humblot. He was a Member of the Slovak and Czech Accreditation Committees, and the Chair of the Slovak Economic Association. He serves on the editorial boards of 11 academic journals. He has recently published two books on the history of economic thought in Central Europe and in Slovakia. The first book was published, in 2020, by Palgrave Macmillan, and the second in 2022 by Routledge. To participate in this course, register at: emba.ceu.edu/MissMyCEU
HOSTING A COLLABORATIVE AND CREATIVE WORKPLACE Andrew Hefler
This course has the ambition of providing practical guidance, providing perspective, conceiving and testing methods of fostering, implementing and harvesting from collective creative environments in the workplace. To experience hands-on skill building exercises and familiarize ourselves with how applicable and essential creativity skills are to the modern leadership role. The goal is that participants will work collectively in building core skills for creativity, grow to recognize the power of problem identification, the embracing of errors and deviation and the essential adaptation to the circumstances. Critical is the empowerment and inclusion of all members to gain stronger, more thorough results and the methods and behavior necessary to achieve this. Core assumption: Creativity is best defined as the neurological application of problem solving and served best when reducing anxiety and caution, clearly isolating and identifying problems and best done in numbers.
Biography Andrew Hefler was introduced to improvisational theater when he was 10. Andrew is the founder and artistic director of Grund Theatre. He has conceived and/or staged well over a dozen short and long form improvised shows. Currently a member of Madhouse Theatre Co. performing at the Nat’l Theatre of Hungary for 10 years. He has acted in numerous films and television shows as well as performing a variety of voice work. Andrew has trained actors, directors, writers and a variety of professionals in improvisation and communication skills for over 15 years. Has studied with improvisation greats such as Gary Austin, Charna Halpern, and extensive work with Keith Johnstone leading courses at theatres and universities from Los Angeles to Berlin. Andy is a prolific public speaker and has been a lead Host at BrainBar, Europe’s leading Futurology festival.
To participate in this course, register at: emba.ceu.edu/MissMyCEU August 12 is the final deadline!
SEVEN STEPS How to benefit from our Alumni Course Offering Everything is described on our website, but the process of registering and attending our Alumni Course Offering is deceptively simple. It comes down to seven simple steps:
1. You go to our Alumni Course Offering shop at emba.ceu.edu/MissMyCEU;
2. You choose your favourite elective; 3. You apply your vouchers; 4. You support your Alma Mater by paying the balance; 5. You will be added to Moodle and can join Support Teams and do everything as any other current participant;
6. Come on-site (Budapest, Nador 15) or online for August 13-16 or August 17-20, and enjoy the signature CEU experience;
7. If you do well in your class, and get an unofficial B+ grade (or
better), you will receive a 400 euro voucher for the 2023 edition.
GOOD PEOPLE KNOW GOOD PEOPLE
EMBAdvocate While general admission deadline passed on June 12, we make exceptions for candidates nominated by our alumni. Give your friends the gift of a career boost! Refer good people for CEU Executive MBA and receive get our summer elective completely for free. Email Thomas at lammelt@ceu.edu
Comments about the “Miss My CEU EMBA” Newsletter? Want to recommend a candidate for the program? Email Thomas at lammelt@ceu.edu
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