MISS MY CEU EMBA: Issue 2022/03

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MISS MY CEU EMBA THE ENGAGED ALUMNI NEWSLETTER In this issue: §

Summer instructors: A very special mix

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Alumni Course Offering, practical steps;

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A VERY SPECIAL MIX In just six weeks, our Alumni Course Offering starts in Budapest. In this issue of a newsletter we highlight a selection of courses showcasing the amazing diversity of faculty teaching in our program.

Want to be taught by a faculty from an Ivy League business school?

Take a B2B Marketing class with Columbia professor Miklos Sarvary.

Or maybe you’d benefit from a course with a distinguished practitioner? Dr. Georg Fuerlinger and his high-level guests will share their many years of Silicon Valley experience to introduce you to this amazing innovation ecosystem.

Feeling nostalgic your beloved CEU faculty? Don’t miss Prof. Yusaf Akbar’s new course in International Management! Or, maybe, you want to take advantage of the care, attention and experience of CEU’s long-time adjunct practitioners. Dr. Lydia Wazir-Staubmann, Director of the OSUN ExEd Hub, will deliver an elective on Leaders as Couches.

See you in Budapest!

Prof. Maciej Kisilowski JSD PHD MBA MPA LLM CEU Executive MBA Faculty Director

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SEVEN STEPS How to benefit from our Alumni Course Offering Everything is described on our website, but the process of registering and attending our Alumni Course Offering is deceptively simple. It comes down to seven simple steps:

1. You go to our Alumni Course Offering shop at emba.ceu.edu/MissMyCEU;

2. You choose your favourite elective; 3. You apply your vouchers; 4. You support your Alma Mater by paying the balance; 5. You will be added to Moodle and can join Support Teams and do everything as any other current participant;

6. Come on-site (Budapest, Nador 15) or online for August 13-16 or August 17-20, and enjoy the signature CEU experience;

7. If you do well in your class, and get an unofficial B+ grade (or

better), you will receive a 400 euro voucher for the 2023 edition.

BUSINESS-TO-BUSINESS MARKETING Prof. Miklos Sarvary, Columbia Business School

How to market to businesses and, in general, to organizations with complex buying processes involving multiple decision makers? How to build a B2B brand and how is it different from B2C brands? What is the role of the sales force, how to organize and manage it to be effective?

These are the fundamental questions addressed in this course, that applies the core marketing concept to situations when the customer is an organization.

The course covers all the critical elements of marketing in the B2B context (pricing, go-to-market strategies, etc.) and explores how today’s digital transformation is challenging traditional ways of implementing them.

To register, go to emba.ceu.edu/MissMyCEU

Biography Miklos Sarvary is a professor at the Columbia Business School where he serves as Faculty Director for the school's Media and Technology Program.

The program offers the most extensive set of MBA-level courses on various media- and technology-related topics.

It brings top executives from various media companies to the courses and a multitude of other events.

In the research domain, the Program teamed up with AMC Networks to run a monthly research seminar series specialized on media, bringing to New York city the best media academics from all over the world.

Want to learn from a faculty from an Ivy League business school? Take this B2B Marketing class with Columbia professor Miklos Sarvary.

INTRO TO SILICON VALLEY Dr. Georg Fuerlinger

Silicon Valley is often regarded as the global center of new technologies and disruptive innovation. Dr. Georg Fuerlinger worked on site for the Austrian Trade Commission from 2016 to 2021 to establish the Austrian Innovation Office.

As the first point of contact in Silicon Valley, the office connects Austrian start-ups, established companies and researchers with American partners and reports on new technology trends and developments.

Inspired by Silicon Valley’s unique innovation ecosystem and its leading companies, this course presents approaches, methods and measures that can be used to effectively promote innovation.

The focus is placed on improving the understanding of what is required to make a company and its employees more innovative. In addition to the latest scientific findings, the experiences of successful entrepreneurs and managers are also discussed in order to learn from their challenges and possible solutions.

Biography Georg Fuerlinger is Head of the Austrian Trade Commission Office in San Francisco, Austria’s Trade Promotion and Innovation Agency, and Co-Director of Open Austria in Silicon Valley. He supports Austrian companies and organizations with their US market entry strategy as well as with technology, partner and investor scouting.

Through the GoSiliconValley initiative, pre-selected Austrian start-ups came to Silicon Valley to connect with customers, partners, mentors and investors. He organizes business and policy-led delegations with his team and is hosting technology and innovation events in Silicon Valley.

Prior he conducted research at the Austrian Institute of Technology and worked at Stanford University’s Startup Accelerator StartX in Silicon Valley. He was also Adjunct Professor at the Entrepreneurship Center of the New York Institute of Technology and managed a European exchange program for entrepreneurs.

Georg co-authored the book “Beyond Silicon Valley” and publishes and presents in the field of entrepreneurship and innovation ecosystems. He is currently writing his PhD (The Impact of Human & Social Capital on University Startup Performance: Evidence from Entrepreneurship Ecosystems in the USA and Europe).

To register, go to emba.ceu.edu/MissMyCEU

MULTINATIONAL MANAGEMENT Prof. Yusaf Akbar

This course is an introduction to the nature of international operations and issues of management for multinational activities, with particular emphasis on the cultural, political, economic and physical dimensions of international business.

As one of the core values of the CEU Executive MBA is the EMBA for the Open World, this course speaks directly to the need for inclusive, diverse and open perspectives on managing complexity across borders. The internationally diverse nature of the EMBA class reinforces this orientation through shared professional experiences and perspectives.

Feeling nostalgic about your beloved CEU faculty?

Don’t miss Yusaf Akbar’s new course in Multinational Management!

Biography Yusaf Akbar is Professor at the CEU Department of Economics and Business.

Yusaf has taught at universities and business schools all over the world, including University of Michigan, Stockholm School of Economics, Shanghai Jiaotong University, Queen’s University, Canada, University of Warsaw and University of Montenegro.

With extensive teaching, research and consulting experience in emerging markets, Yusaf’s current research interests are focused on three topics (a) the internationalization capabilities of SMEs into emerging markets; (b) non-market strategies of multinational firms and (c) strategic impacts of the Sharing Economy. He is Founding Editor of the International Journal of Emerging Markets and an advisor to the European Commission and other governmental authorities. His consulting and professional references include Accenture, Citibank, Deutsche Telekom, Siemens and Toyota.

To register, go to emba.ceu.edu/MissMyCEU

THE LEADER AS COACH Dr. Lydia Wazir-Staubmann, CEU ExEd Hub

Coaching is directly related to the results that leaders are able to get from their teams and from individuals. Coaching is a relationship; it's a way of opening a directed dialogue with people so that they can achieve more, grow in their skill sets, and reach beyond today's performance level to attain tomorrow's goals. Coaching is critical for enhancing performance, and in organizations, it's increasingly being seen as a necessary leadership tool for improving productivity.

In this course, you will examine the essential elements of coaching, skills that can be practiced and mastered, including listening, building credibility and trust, and showing empathy. In this course, Dr. Lydia Wazir will help you distinguish between coaching and traditional supervision.

You will identify the five functions of coaching and the rules for having coaching conversations. Finally, you will examine some of the classic coaching mistakes that people often make and identify how you can avoid repeating those mistakes yourself. The multi-part course project delivers a hands-on exploration and practice of coaching in the workplace.

This course is intended for anyone with over three years of professional experience who needs to use the skills and strategies of coaching to drive superior organizational results.

Biography Dr. Lydia Wazir-Staubmann is Director of the OSUN ExEd Hub at CEU. As an experienced university professor, executive coach and leadership trainer, she has designed and developed a variety of hybrid training solutions (elearning, instructor-led training, virtual training sessions, and self-study programs) to support participants in their personal and professional growth.

She has also designed blended learning and leadership programs for international organizations such as the UNODC, NGOs and for the private sector. She is a certified scrum product owner as well as a resilience and train-the-trainer instructor and holds workshops on resilience, positive intelligence, coaching skills for leaders, motivating teams for high performance, and other leadership skills topics.

Lydia has also gained valuable experience as an entrepreneur, having founded and run a successful business for over 5 years before joining academia.

Do you want to take advantage of the care, attention and experience of CEU’s long-time adjunct practitioners. Lydia Wazir-Staubmann, our Director of the OSUN ExEd Hub, will deliver an elective on Leaders as Couches. Go to emba.ceu.edu/MissMyCEU to sign up.

GOOD PEOPLE KNOW GOOD PEOPLE

EMBAdvocate While general admission deadline passed on June 12, we make exceptions for candidates nominated by our alumni.

Give your friends the gift of a career boost! Refer good people for CEU Executive MBA and receive get our summer elective completely for free.

Email Thomas at lammelt@ceu.edu

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