2024 Summer Elective Descriptions

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ELECTIVE COURSE OFFER 2024 SUMMER You can choose one course from each cluster

Cluster 1 Aug 10 - 13 morning

Strategy & International Business

Leadership & Organizational Behavior

Cluster 2 Aug 10 - 13 afternoon

Cluster 3 Aug 14 - 17 morning

Cluster 4 Aug 14 - 17 afternoon

Creating High-Performing Teams (Paula Caproni - University of Michigan, Ross School of Business)

Advanced Negotiations (Roberto Ordonez – Northwestern University))

Business Strategy and New Geopolitical Balance of Global Business Diplomacy Power (Yusaf Akbar & Johannes (Maciej Kisilowski & Anna Hummer) Wojciuk ) Hosting a Collaborative and Creative Workplace (Andy Hefler)

Strategic Negotiations for Executives (Roberto Ordonez – Northwestern University)

Public Speaking (Nausheen I. Chen)

Marketing

Finance and Accounting Other topics: Innovation, Entrepreneurship, Operations Management, Data Analytics, Digitalization, Economics, Supply Chain

B2B Marketing (Miklos Sarvary – Columbia Business School)

Sales Management (Jules White) Personal Finance & Wealth Management (Joy Chan)

Fintech in Depth (Tomy Lee)

Artificial Intelligence and Decision Making (Tibor Vörös)

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CLUSTER 1

Aug 10 – 13, morning BUSINESS STRATEGY AND NEW GEOPOLITICAL BALANCE OF POWER Instructor: Maciej Kisilowski & Anna Wojciuk Less than 20 years ago, Joseph Nye–a leading authority on international relations–observed that “not since Rome has one nation loomed so large over the others.” He obviously referred to the United States. And the analogy was often brought to its logical conclusion. Just like Rome offered peace and stability -- Pax Romana -- so too would the unipolar world ensure the true Pax Americana.

Since then, the world has changed quite a bit. The largest war in Europe since WW2 is raging. China’s economy has surpassed the US in real terms. Only three out of the top ten world economies (again, in real terms) are the old “Western” countries. The transition from the cusp of the American hegemony is visible in almost any field: from military might and the ability to impose one’s will in international relations to science, technology and innovation.

This course will explore the competitive and strategic consequences of the shifting balance of power, as this current interacts with major economic, social and environmental trends, decoupling of major economies, climate change, and migration. Our overriding question will be whether the world is moving towards a multipolar phase of global political-economic relations or if we’ve entered the new Cold War of more bipolar competition between the democratic bloc and the increasingly close alliance of nationalist autocracies.

Maciej Kisilowski is Associate Professor of Law and Strategy and Director of CEU Executive MBA. His research interests focus on the application of innovation strategy to various nonmarket fields, including public law and regulation. He received his doctorate in law from Yale Law School, M.P.A. in economics and public policy from Princeton University’s School of Public and International Affairs, and M.B.A. with distinction from INSEAD.

Prof. Kisilowski is a frequent commentator on issues of political strategy contributing (among others) to Los Angeles Times, Project Syndicate, The Wall Street Journal, Politico, Haaretz, Der Standard, EU Observer, EURActive and the leading news outlets in his native Poland. He is the author/editor of three books, including Administrategy, which was translated into five languages. His recent academic articles appeared in Law and Social Inquiry and International Business Review. He has designed and teaches a number of graduate and executive classes, for which he was awarded the CEU Distinguished Teaching including Award in 2016.

Anna Wojciuk is Associate Professor of Political Science at Warsaw University. She specializes in international and comparative political economy with the particular focus on the issue of the strength of states.

Prof. Wojciuk holds a PhD and MA from University of Warsaw. She was a Fernand Braudel Fellow at the EUI, Florence (2017/18), Visiting fellow at Harvard University (Department of Government and Harvard Kennedy School of Government, 2008/2009), a Visiting scholar at Columbia University in New York (School of

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International and Public Affairs, 2008), Cornell University (2016), and at CERI Sciences-Po in Paris (Chercheur invité, 2009).

Her book, Empires of Knowledge in International Relations. Education and Science as Sources of Power for the State was published by Routledge in 2018. She is also a frequent contributor to the leading Polish and international media.

HOSTING A COLLABORATIVE AND CREATIVE WORKPLACE Instructor: Andy Hefler During the course, we will Identify the fear that you and others create and experience. Learn how to share and create a conducive and constructive environment, how to identify the PROBLEM staying with it, and how to clarify the results of creativity.

Andy Hefler has been introduced to improvisational theatre when he was 10. Andrew is the founder and artistic director of Grund Theatre. He has conceived and/or staged well over a dozen short and long form improvised shows. Currently a member of Madhouse Theatre Co. performing at the Nat’l Theatre of Hungary for 10 years. He has acted in numerous films and television shows as well as a wide performing a variety of voice work. Andrew has trained actors, directors, writers and a variety of professionals in improvisation and communication skills for over 15 years. Has studied with improvisation greats such as Gary Austin, Charna Halpern, and extensive work with Keith Johnstone leading courses at theatres and universities from Los Angeles to Berlin. Andy is a prolific public speaker and has been a lead Host at BrainBar, Europe’s leading Futurology festival.

B2B MARKETING Instructor: Miklos Sarvary How to market to businesses and, in general to organizations with complex buying processes involving multiple decision makers? How to build a B2B brand and how is it different from B2C brands? What is the role of the sales force, how to organize and manage it to be effective? These are the fundamental questions addressed in this course, that applies the core marketing concept to situations when the customer is an organization. The course covers all the critical elements of marketing in the B2B context (pricing, go-to-market strategies, etc.) and explores how today’s digital transformation is challenging traditional ways of implementing them.

Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study adblocking, content bundling of social networks, and marketplace design. Previously, he worked on agenda setting, social network competition and media and telecommunications competition, among others. He is member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing and Journal of Interactive Marketing. Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large

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corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was also a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM.

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CLUSTER 2

Aug 10 – 13, afternoon

GLOBAL BUSINESS DIPLOMACY Instructor: Yusaf Akbar & Johannes Hummer This course offers a comprehensive exploration of key principles, theories, and practice related to the contemporary role of international business in influencing key aspects of public policy, political sovereignty and control, broader societal influences and pressures on multinational firms as well as related ethical considerations in both the developed world and the Global South. The course will feature 'live cases' with top level executives at some of the world's leading multinational firms to illustrate the role of business diplomacy in practice.

Yusaf Akbar is Faculty Director of the PhD in Business Administration and Full Professor in Management at Central European University in Vienna. His research interests are located at the intersection of business strategy, public policy, and business model innovation. Current research examines evolving sharing economy business models, non-market strategy and dynamic capabilities, among others. He is the Founding Editor of the International Journal of Emerging Markets. Extensive teaching and executive education experience in more than 10 countries including Shanghai Jiaotong University, Stockholm School of Economics, University of Michigan. He has delivered executive education programs worldwide. His numerous consulting and professional references include AB InBev, Banco San Paolo Intesa, Citibank, Deutsche Telekom, Illy Caffè, Siemens, Telenor, Texas Instruments and Toyota. Research Fellowship, Institute for Advanced Studies, 2016 and 2023. He has published in peer-reviewed journals including Journal of World Business, Journal of International Management, Business and Politics, Business and Society, Cross-Cultural Management, Global Governance, Global Business and Organizational Excellence, Harvard Business Review, International Business Review, International Journal of Hospitality Management, Thunderbird International Business Review, Journal of Air Transport Management and World Competition. He has published a book on Strategic Management in Emerging Markets in 2018. He has served as an Editorial Advisory Board member on the following journals: Thunderbird International Business Review, Journal of Asia-Pacific Business and the European Journal of International Management. He has authored or co-authored numerous business case studies of both large and smaller entrepreneurial firms including BMB Group, ING Insurance, Datwyler, Philips, Smollan Group, Vendedy, Vienna International Airport, Zwack Unicum and Hummus Bar. He has a forthcoming book co-authored with Mark Esposito on Digitalisation in Emerging Markets with Cambridge University Press.

Johannes Hummer is the Regional Head of Middle East and Africa @ Vodafone based in Dubai, United Arab Emirates. He is a Business Leader with more than two decades of international experience in telecoms and information technology. His experience covers the Americas, Africa, Asia, Europe and the Middle East. He holds an EMBA from Hult International Business School. In October 2023 he was ranked Number 16 in the MEA addition of Forbes Global Meets Local.

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He is married to Caroline Hummer, who is working in the Deutsche Internationale Schule Dubai since 2015 and father to Valentina (15) and Mattheus (13).

In his spare time he is a passionate runner, works voluntary since 1993 with the Malteser Hospitaldienst Austria as Paramedic and for people with special needs, is a member of Rotary international, a member of the Advisory Board of the Central European University EMBA and several other Organizations

STRATEGIC NEGOTIATIONS FOR EXECUTIVES Instructor: Roberto Ordonez We are negotiating all the time; in fact, the most important decisions we have made in our lives are likely the outcome of a negotiation. Yet 80% of people consistently leave value on the negotiation table, and the worst part is that they are not even aware of it. This happens because negotiations are often viewed as tactical zero-sum power and persuasion exercises. A negotiation at its core is no more than a problem that requires a shared solution by the cooperation between two or more parties. To realize the maximum potential in negotiations, a change in the paradigm is required; negotiations should be approached with a problemsolving mindset.

This course will explore an integrated approach to engage in complex negotiations. We will discuss why to maximize value in negotiations you must go well beyond the simple tactical interaction. Negotiations are really three-dimensional (3D) problems and to be an effective negotiator you must understand this architecture. Finally, when different interests and opinions are mixed with strong emotions, we find ourselves in a conflict situation. In this class we will learn how to manage emotions and acquire strategies to de-escalate and manage conflict situations.

Roberto Ordonez is an expert negotiator, he advises large corporations, governments, SMEs, and family businesses with their complex negotiations. He is the Founder of Alkimya Catalyst, a boutique global consulting firm that specializes in designing and implementing complex negotiation strategies. Additionally, the firm conducts customized training programs to enhance the negotiation skills of its clients.

Prior to forming Alkimya Catalyst, Roberto worked over 20 years in the oil & gas industry holding senior management roles in operations, finance, business development, corporate planning, corporate strategy, and procurement divisions for large oil & gas companies including Occidental Petroleum, Hess Corporation, and BP. Over the past years Roberto has helped Alkimya’s clients add significant value through the design of strong negotiations strategies. He advises global clients from a variety of industries on: - Design of negotiation strategies - Build and train negotiation teams - Design & implement company-wide training programs to build Corporate Negotiation Capacity Before joining Aluna Catalyst in 2016, Roberto was Regional Director of Operations Effectiveness for Occidental Petroleum's Middle Eastern assets, where he led change management initiatives and used innovation to transform the way oil field operations are conducted in the Gulf region. He was also CFO of

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Occidental of Oman and Chairman of OXY Oman’s contracts committee where he oversaw the design of procurement strategies for purchases over $2 Bn USD a year.

He is the President of Northwestern University’s Kellogg GCC Alumni association, a member of The World Innovation Network (TWIN), a university professor, and an international speaker. Roberto has a Bachelor and a Master of Science degrees (BS, MS) in engineering from Texas A&M University, and an MBA from Northwestern University’s Kellogg School of Management.

FINTECH IN DEPTH Instructor: Tomy Lee This course provides a nontechnical, in-depth treatment of recent fintech developments. Our aim is to equip you with the knowledge to hold informed and intense conversations about fintech in professional settings.

We will focus on three widely discussed fintech topics: blockchain and cryptocurrencies; crowdfunding and P2P lending; and high frequency trading. Further topics, including on NFTs & current events (the GameStop saga, for instance), may be discussed as time allows. We will learn what those technologies are, stylized facts on how they are used in practice, and the pros and the cons of applying them to the finance industry and policymakers. Our discussions will be grounded in real-world examples, and scholarly evidence and theory.

Students may be asked to watch or read posted material prior to class and are expected to actively participate during class.

Tomy Lee is an Assistant Professor in the Department of Economics and Business at the Central European University since Fall 2018. He received his MA and PhD in economics from the University of Toronto. His primary research interests include the design of financial markets, high frequency trading, information and learning in finance and over-the-counter markets.

Personal webpage: https://sites.google.com/view/tomylee/home

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CLUSTER 3

Aug 14 – 17, morning CREATING HIGH-PERFORMING TEAMS Instructor: Paula Caproni Many people are promoted to team leadership positions because they are successful professionals and individual contributors, yet few team leaders take time to learn research-based best practices for creating high-performing teams. Consequently, their teams never reach their full potential. This engaging and interactive course will help you learn how to lead your teams toward sustainable high performance in both stable and challenging times, regardless of whether you work in the business, nonprofit, or entrepreneurial sectors. Through self-assessments, activities, and real-life cases of best and worst team leadership practices, you will be able to immediately apply: § A deeper understanding of how your personal styles, strengths, and weaknesses help and hinder your team’s performance §

An understanding of the five critical roles you must take on as a team leader: visionary who inspires the team, strategist who helps the team make effective decisions, designer who creates systematic processes that help the team focus on the results that matter most, coach who develops and delegates to the team, and influencer who gains external support for the team

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Techniques for avoiding the most common (and preventable) dysfunctional team dynamics

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A personalized action plan to enhance the performance of your team(s) while simultaneously creating a positive team culture

Paula Caproni is a faculty member in the Management and Organizations Department at the Ross School of Business at the University of Michigan. Professor Caproni received her MBA from the University of Massachusetts and her Ph.D. in Organizational Behavior from Yale University.

In addition to teaching about leadership skills, effective coaching, developing power and influence, and creating high performing teams in the University of Michigan MBA and Executive Programs, Professor Caproni served as the Academic Director of the Full-Time and Part-Time MBA Programs. She has coached over 500 executives and served as the lead Professional Development Coach for the Executive MBA Program and several Executive Education programs. She has taught for the Helsinki School of Economics, the Catho Group (Brazil), the Ross Global MBA, and Executive Education programs in Brazil, Chile, China, Colombia, Croatia, Finland, Germany, Hong-Kong, Indonesia, Malaysia, Nigeria, Poland, Qatar, Saudi Arabia, Singapore, South Korea, Sweden, Thailand, the Philippines, United Arab Emirates, and Vietnam. She has worked with a variety of organizations, including Asian Development Bank, Ascension Health, Avon, Bank Saudi Fransi, Bank of America, Bank Negara, Bendix, Boehringer Ingelheim, Cigna Asia, Exxon, Consumers Energy, DTE Energy, Flagstar Bank, Ford Motor Company, Ford Medical Group, Google, Internal Revenue Service, Lexmark, Management Sciences for Health, Mead Johnson, M & T Bank, Metalsa, McGraw Hill, Mopar, National Arts Strategies, the NFL, Nokia, Onninen, Philips, Phelps-Dodge, Roland Berger Chemicals, Saudi Arabia Monetary

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Authority, Saudi Telecom, Seminarium, S&P Capital IQ, University of Michigan Sports Management Program, and Wachovia. She received the Michigan Ross Victor Bernard award for Leadership in Teaching, the Michigan Ross Executive Education Teaching Impact Award, and the University of Michigan Collegiate Lecturer Award. She has written two books, “The Science of Success: What Researchers Know that You Should Know” and “Management Skills for Everyday Life: The Practical Coach”, now in its third edition. Her Coursera online course, The Science of Success: What Researchers Know that You Should Know, was selected by the MBAoriented magazine, Poets and Quants, as the best MOOC (online course) in October 2017 and has had over 115,000 online participants. It has been translated into Arabic for the government of Abu Dhabi.

She has presented her research at several conferences in the U.S. and abroad. Her article, “Work Life Balance: You Can’t Get There From Here” received the McGregor Award by the Journal of Applied Behavioral Science.

Professor Caproni served as a reviewer for several academic journals, including the Academy of Management Review, Human Resource Management Journal, the Journal of Management Inquiry, Journal of Management Education, and the Journal of Business Ethics. She has served on the Editorial Board of the Journal of Applied Behavioral Science and the Academy of Management Journal of Learning and Education. She has also served on the Teaching Committee of the Academy of Management Organizational Behavior Division and the Board of Directors of the Organizational Behavior Teaching Society

PUBLIC SPEAKING Instructor: Nausheen I. Chen Public speaking isn't just for big stages. It's the way you speak to any audience: to your team, on a podcast, or when you pitch a business to investors. In this course, you'll learn how to be an impactful, engaging speaker no matter where you speak. You'll learn: § How to articulate your thoughts on the fly. §

How to organize and structure the most impactful presentations.

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How to deliver engaging talks that resonate with your audience.

You'll also understand how to reframe your nerves so that you don't let them take control before a big talk.

You'll be practicing and getting live coaching in each session, so that you improve exponentially during the course.

Nausheen I. Chen is a French-Pakistani public speaking coach and a 3-time TEDx speaker. She has coached CEOs and B2B founders of fast-growing companies to speak on the BBC, Forbes, TEDx, Bloomberg, Business Insider, TechCrunch and more. She has helped execs at companies like IBM, Amazon, Walmart and P&G to build their personal brands through speaking on camera and on stage. She has 15+ years of training, speaking and coaching experience - all the way from Fortune 50 giant Procter & Gamble to bootstrapping a communications strategy startup to $1 million in revenue. Nausheen is currently helping leaders to speak with high impact on stage and on camera.

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ARTIFICIAL INTELLIGENCE AND DECISION MAKING Instructor: Tibor Vörös This course is designed as a discussion for artificial intelligence and decision making. Back in 2017, Ray Kurzweil (director of engineering at Google, a well-known futurist) predicted that by 2029 an artificial intelligence will pass a valid Turing test — achieving human levels of intelligence. We are getting closer to that date – and there are serious discussions about AI, Deep Learning and Big Data. IBM Watson won Jeopardy! in 2011, Google DeepMind AI won at GO in 2016, and we are looking at autonomous cars (perhaps). In some areas we are relinquishing decision making to neural network-based systems. The course looks at these catch-phrases and developments critically. As such, it does have some quantitative elements, but no prerequisites are required. The course divides into four major parts. First, we will look at neural networks and at least consider the most basic approach to better understand what is meant by neural networks (perceptron, backpropagation). The second part reviews traditional decision making support (eg. cashflow optimization with Solver) and questions how neural networks may (or may not) contribute. The third part of the course discusses some business ideas and machine learning. Finally, we critically review the term AI and ask valid questions about neural networks and AI. Lots of discussions nowadays are focused on the ethical side of AI. We question the relevance in relationship to the models used currently. The objective is to give an overall idea about the field without delving into advanced details whenever possible. Some guidelines for applying to the course: Q: I have no idea about neural networks, but I am interested. Should I come? A: You are welcome, join the course.

Q: I am interested in using AWS AI, using lasso, backprop etc. A: This is not a technical course, please find a neural network programming course.

Q: I am a hardcore AI fan. Should I come? A: If you are prepared to critically evaluate some buzzwords, you are welcome.

Note: The first iteration of the course ran around 2016 and was considered rather controversial. By now, there are some mainstream books raising questions similar to the ones raised in this course, thus it would be considered less controversial.

Tibor Vörös has over 20 years’ experience in both academic and corporate environments. He is an enthusiastic and curious individual, who has explored areas ranging from medical approaches and robotics to corporate financial processes. Tibor’s work is mostly related to information systems (e.g. knowledge management, decision making, business analytics) and quantitative areas. Tibor Vörös holds an MSc in Maths, Physics and Information Technology and he is a Harvard Executive Education graduate. He has taught at a variety of universities, but also spent considerable time on complex finance-driven business simulations and created unique storyboards to help participants experience real life problems in classroom situations.

CEEMAN has selected Mr Vörös as the winner of the Innovation in Course Design category for the CEEMAN Champions’ Award 2010. Tibor also took part in various EU educational projects and industry campaigns, including the Microsoft Business Productivity Infrastructure Optimization campaign or the Cloud Business Transformation approach.

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CLUSTER 4

Aug 14 – 17, afternoon ADVANCED NEGOTIATIONS Instructor: Roberto Ordonez As we continue our journey to become an expert negotiator, we embark on our next chapter. The reality is that we live in a complex global world and our current business environment requires us to face difficult negotiation situations that demand the design of strategic solutions in a multi-party, multi-issue, and multicultural environment. Situations like this require that we expand our negotiation toolbox and acquire solid frameworks that will allow us to structure and execute these complex negotiations effectively.

Sometimes the cost of saying YES is so great (or even painful) that saying YES is simply not an attractive option for your counterpart. In situations like this you need to change the game, this often requires building winning coalitions to change the balance of power of the situation. You also need creativity to look for mutually beneficial solutions across a variety of interests and positions. Moreover, we often negotiate across cultures, and different cultures communicate, build trust, and make decisions in different ways. In this course, students will learn best practices to negotiate across cultures.

When it comes to negotiations, the HOW (communication) is just as important as the WHAT (strategy).

Effective communication is a fundamental skill to optimize the outcome of negotiations. In this course we will explore the three steps of effective communications in negotiation. Finally, we will wrap up the course exploring how to manage conflict, but this time we'll take it to the next level, exploring how to do this in complex multi-party and multi-culture environments.

Roberto Ordonez is an expert negotiator, he advises large corporations, governments, SMEs, and family businesses with their complex negotiations. He is the Founder of Alkimya Catalyst, a boutique global consulting firm that specializes in designing and implementing complex negotiation strategies. Additionally, the firm conducts customized training programs to enhance the negotiation skills of its clients.

Prior to forming Alkimya Catalyst, Roberto worked over 20 years in the oil & gas industry holding senior management roles in operations, finance, business development, corporate planning, corporate strategy, and procurement divisions for large oil & gas companies including Occidental Petroleum, Hess Corporation, and BP. Over the past years Roberto has helped Alkimya’s clients add significant value through the design of strong negotiations strategies. He advises global clients from a variety of industries on: - Design of negotiation strategies - Build and train negotiation teams - Design & implement company-wide training programs to build Corporate Negotiation Capacity

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Before joining Aluna Catalyst in 2016, Roberto was Regional Director of Operations Effectiveness for Occidental Petroleum's Middle Eastern assets, where he led change management initiatives and used innovation to transform the way oil field operations are conducted in the Gulf region. He was also CFO of Occidental of Oman and Chairman of OXY Oman’s contracts committee where he oversaw the design of procurement strategies for purchases over $2 Bn USD a year.

He is the President of Northwestern University’s Kellogg GCC Alumni association, a member of The World Innovation Network (TWIN), a university professor, and an international speaker. Roberto has a Bachelor and a Master of Science degrees (BS, MS) in engineering from Texas A&M University, and an MBA from Northwestern University’s Kellogg School of Management.

SALES MANAGEMENT Instructor: Jules White Let’s face it. Businesses run on sales. Sales are their oxygen.

So it can be a real challenge when your sales strategies and tactics, the ones that always used to work well, start to return lackluster results at best. It is even more concerning when your sales team are demotivated, feel under pressure and become stressed. Unfortunately, these are all tell-tale signs that you have an outdated sales strategy in place, one that is stuck in the old paradigm and is no longer effective in today’s ultra-competitive, value-driven and fast-paced business environment.

You see, today’s consumers are much better informed, have more choices and are smarter than they’ve ever been before. It’s a buyer’s journey now. The old methods no longer make the grade. What’s more, it’s getting harder than ever to stand out above all the noise.

The 'Sales Management' course will cover the key aspects we need to have in place to create an effective human centric sales strategy. Learning not only about how and why the customer buys, but also how we lead a sales team of individuals and allow them to be creative and unique.

Jules White is an award-winning international sales consultant with over 30 years of business and sales experience. Working in many different sectors selling everything from baby products to stainless steel to Yellow Pages she has also experienced every job role within sales, from telesales through to Sales Director and has a wonderful breadth of knowledge and experience to bring to her work.

She also secured investment from Peter Jones in the BBC’s Dragons’ Den, which is the ultimate pitch to win!

Her TEDx talk in Brighton continues the story of what happened next!

Her passion and mission is to bring a new outlook and perception to sales in the modern business age we live in, which will help you to truly be unique.

Her ‘Live it, Love it, Sell it®’ entrepreneur programme is also a book, and now the creation of UHP - Unique Human Proposition® takes it up a gear to deliver this effective methodology to the corporate market too.

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PERSONAL FINANCE & WEALTH MANAGEMENT Instructor: Joy Chan The Personal Finance & Wealth Management course takes a hands-on, practical approach to help participants become better managers of their own money and time, by making informed choices related to spending, saving, borrowing and investing. It will introduce participants to the steps of the financial planning and decision-making process, and offer tools to help identify and evaluate choices as well as understand the long-term consequences of their decisions. The course mirrors the steps of financial planning (offered by professional financial planners) which will ensure that participants leave the course with their own ready-toimplement financial plans.

Joy Chan is a Visiting Professor at the Department of Economics and Business. Joy holds a Master’s in Finance from University of Sydney, and a Bachelor of Business from Nanyang Technological University in Singapore.

She has also held senior positions in the Inland Revenue Authority of Singapore, Trade Development Board in Singapore, the Ministry of Trade and Industry in Singapore, and more recently at KPMG Central and Eastern Europe. She is currently a visiting professor at many European universities and works as executive education trainer for corporations, and offers wealth advisory services for individuals.