N E W M AR K V AL UAT I O N & A DV I S O R Y
Local Lodging Market Analysis BLUEFIELD, WV HOTEL MARKET OVERVIEW The Bluefield, WV lodging market comprises approximately 3,560 hotel rooms located in Raleigh, Mercer, Tazewell, Giles and other counties. The primary municipal feeder market is Beckley and vicinity, which has a population of approximately 110,000 with an income per capita of $47,000 as of January 2022. This indicates that the feeder group size, which is the number of persons within a certain feeder market that are present for the sale of each room night, is 55.9 persons per sold room (PSR). This also means that the population's efficiency of selling rooms in this market is above average. Total feeder group earnings is approximately $2.6 million for each room night that was sold in this market. Accordingly, the total guest-paid hotel room revenue in the entire Bluefield, WV market is $68.8 million, which is soft relative to the Top 104 markets. The following map defines the geographical boundaries of the Bluefield, WV lodging market, the statistics of which are summarized in this section:
KEY PERFORMANCE METRICS The following graphs summarize recent key performance metrics for the local lodging market, along with comparisons and rankings of certain categories against the Top 104 markets over the past several years:
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